{"id":9897,"date":"2025-12-14T16:29:20","date_gmt":"2025-12-14T07:29:20","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9897"},"modified":"2026-05-02T19:45:45","modified_gmt":"2026-05-02T10:45:45","slug":"btob%e5%90%91%e3%81%91%e3%81%aema%ef%bc%88%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%ef%bc%89%e3%83%84","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-marketing-automation-tools","title":{"rendered":"BtoB\u5411\u3051\u306eMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u304a\u3059\u3059\u30819\u9078\uff5c\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b9\u3068\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u3001\u55b6\u696d\u52b9\u7387\u3068\u30ea\u30fc\u30c9\u80b2\u6210\u3092\u4e21\u7acb\u3059\u308b\u305f\u3081\u306e\u4e2d\u6838\u30c4\u30fc\u30eb\u304c\u300cMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\u8fd1\u5e74\u3067\u306f\u3001Web\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304b\u3089\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u55b6\u696d\u901a\u77e5\u307e\u3067\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u304c\u6025\u901f\u306b\u666e\u53ca\u3057\u3001\u4f01\u696d\u898f\u6a21\u3092\u554f\u308f\u305a\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u300c\u3069\u306e\u30c4\u30fc\u30eb\u3092\u9078\u3079\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u5c0e\u5165\u3057\u305f\u304c\u904b\u7528\u304c\u5b9a\u7740\u3057\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u62b1\u3048\u308b\u4f01\u696d\u3082\u591a\u3044\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001MA\u30c4\u30fc\u30eb\u306e\u57fa\u672c\u3068BtoB\u7279\u6709\u306e\u5c0e\u5165\u76ee\u7684\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u56fd\u5185\u5916\u306e\u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb9\u9078\u3092\u6bd4\u8f03\u7d39\u4ecb\u3059\u308b\u3002\u81ea\u793e\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u3001\u78ba\u5b9f\u306b\u6210\u679c\u3078\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u8996\u70b9\u3092\u307e\u3068\u3081\u305f\u3002<\/p>\n<div 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing-automation\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"MA%EF%BC%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E3%81%AF\"><\/span>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u55b6\u696d\u9023\u643a\u306b\u95a2\u308f\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u6a19\u6e96\u5316\u3057\u3001\u52b9\u7387\u3088\u304f\u904b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3042\u308b\u3002BtoB\u306b\u304a\u3044\u3066\u306f\u3001\u9577\u671f\u7684\u306a\u8cfc\u8cb7\u691c\u8a0e\u3092\u524d\u63d0\u306b\u3001\u898b\u8fbc\u307f\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u9078\u5225\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u55b6\u696d\u306b\u5f15\u304d\u6e21\u3059\u305f\u3081\u306e\u57fa\u76e4\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306a\u3069\u306e\u5358\u6a5f\u80fd\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001SFA\u3084CRM\u3068\u9023\u643a\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3067\u304d\u308b\u70b9\u304cMA\u306e\u6700\u5927\u306e\u5f37\u307f\u3060\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u304c\u300c\u52d8\u3068\u7d4c\u9a13\u300d\u306b\u983c\u3063\u3066\u3044\u305f\u5f93\u6765\u578b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8131\u5374\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f53\u5236\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3067\u3067\u304d\u308b\u3053\u3068<\/span><\/div>\n<ol>\n<li>\u30ea\u30fc\u30c9\u60c5\u5831\u30fb\u884c\u52d5\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u898b\u8fbc\u307f\u5ea6\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/li>\n<li>\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u30e1\u30fc\u30eb\u3092\u914d\u4fe1<\/li>\n<li>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3057\u3001\u5546\u8ac7\u5316\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316<\/li>\n<li>\u5c55\u793a\u4f1a\u30fb\u30bb\u30df\u30ca\u30fc\u30fbWeb\u306a\u3069\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u6210\u679c\u3092\u7d71\u5408\u7684\u306b\u5206\u6790<\/li>\n<li>\u6210\u679c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584<\/li>\n<\/ol>\n<\/div>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u30ea\u30fc\u30c9\u6570\u304c\u5897\u3048\u3001\u55b6\u696d\u3060\u3051\u3067\u306f\u30d5\u30a9\u30ed\u30fc\u304c\u8ffd\u3044\u3064\u304b\u306a\u304f\u306a\u3063\u305f\u6bb5\u968e\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u4ed5\u7d44\u307f\u3067\u3042\u308b\u3002\u7279\u306b\u3001BtoB\u4f01\u696d\u3067\u300c\u55b6\u696d\u4f9d\u5b58\u304b\u3089\u8131\u5374\u3057\u305f\u3044\u300d\u300c\u30ea\u30fc\u30c9\u80b2\u6210\u3092\u4ed5\u7d44\u307f\u5316\u3057\u305f\u3044\u300d\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u6210\u679c\u3092\u53ef\u8996\u5316\u3057\u305f\u3044\u300d\u3068\u8003\u3048\u308b\u7d44\u7e54\u306b\u306f\u5c0e\u5165\u52b9\u679c\u304c\u5927\u304d\u3044\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u9867\u5ba2\u63a5\u70b9\u304c\u5897\u3048\u3001\u5c5e\u4eba\u7684\u5bfe\u5fdc\u306e\u9650\u754c\u3092\u611f\u3058\u59cb\u3081\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001MA\u306f\u6b21\u306e\u6210\u9577\u30b9\u30c6\u30fc\u30b8\u3078\u9032\u3080\u305f\u3081\u306e\u30a4\u30f3\u30d5\u30e9\u3067\u3042\u308b\u3002\u55b6\u696d\u6d3b\u52d5\u3092\u30c7\u30fc\u30bf\u3068\u4ed5\u7d44\u307f\u3067\u518d\u69cb\u7bc9\u3059\u308b\u4f01\u696d\u306b\u306f\u3001\u3082\u306f\u3084\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/marketing-automation-exercise\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye02-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3067\u3067\u304d\u308b\u3053\u3068\u3068\u306f\uff1f\uff13\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u5225\u306b\u3067\u304d\u308b\u3053\u3068\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u3010BtoB\u4f01\u696d\u5411\u3051\u3011MA\u30c4\u30fc\u30eb\u3067\u3067\u304d\u308b\u3053\u3068\u3068\u306f\uff1f\u30d7\u30ed\u30bb\u30b9\u5225\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac<\/p><span class=\"date\">2025\u5e743\u670820\u65e5<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9CBtoB%E3%81%ABMA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305cBtoB\u306bMA\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u4f01\u696d\u306bMA\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u3068\u306a\u308b\u4e3b\u306a\u7406\u7531\u306f\u6b21\u306e4\u3064\u3060\u3002<\/p>\n<ol>\n<li>BtoB\u3067\u306f\u300c\u4eca\u3059\u3050\u5ba2\u300d\u304c\u5c11\u306a\u3044<\/li>\n<li>\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u306e\u6570\u304c\u591a\u304f\u3001\u624b\u52d5\u3067\u306f\u8ffd\u3044\u304d\u308c\u306a\u3044<\/li>\n<li>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u5f37\u5316\u304c\u5fc5\u8981\u306b\u306a\u308b<\/li>\n<li>\u52b9\u679c\u6e2c\u5b9a\u306b\u3088\u308b\u6210\u679c\u306e\u53ef\u8996\u5316\u304c\u6c42\u3081\u3089\u308c\u308b<\/li>\n<\/ol>\n<p>BtoB\u3067\u306f\u3001\u500b\u4eba\u306e\u611f\u60c5\u3067\u306f\u306a\u304f\u300c\u7d44\u7e54\u306e\u610f\u601d\u6c7a\u5b9a\u300d\u306b\u57fa\u3065\u3044\u3066\u8cfc\u8cb7\u304c\u884c\u308f\u308c\u308b\u3002\u691c\u8a0e\u306b\u306f\u8907\u6570\u90e8\u9580\u304c\u95a2\u308f\u308a\u3001\u6570\u30ab\u6708\u301c1\u5e74\u4ee5\u4e0a\u306b\u53ca\u3076\u3053\u3068\u3082\u73cd\u3057\u304f\u306a\u3044\u3002<\/p>\n<p>\u3053\u306e\u9577\u671f\u7684\u306a\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001MA\u306f\u9867\u5ba2\u306e\u6e29\u5ea6\u611f\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u6bb5\u968e\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3044\u3001\u300c\u95a2\u4fc2\u3092\u5207\u3089\u3055\u305a\u306b\u80b2\u3066\u308b\u300d\u4ed5\u7d44\u307f\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<p>\u4eba\u529b\u3067\u306f\u8ffd\u3048\u306a\u3044\u9577\u671f\u30d5\u30a9\u30ed\u30fc\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u70b9\u304c\u3001BtoB\u306b\u304a\u3051\u308b\u5927\u304d\u306a\u4fa1\u5024\u3060\u3002<\/p>\n<h3>BtoB\u3067\u306f\u300c\u4eca\u3059\u3050\u5ba2\u300d\u304c\u5c11\u306a\u3044<\/h3>\n<p>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u8907\u96d1\u3067\u3001\u554f\u3044\u5408\u308f\u305b\u3092\u3057\u305f\u77ac\u9593\u306b\u5951\u7d04\u304c\u6c7a\u307e\u308b\u30b1\u30fc\u30b9\u306f\u7a00\u3067\u3042\u308b\u3002\u591a\u304f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u3001\u60c5\u5831\u53ce\u96c6\u306e\u6bb5\u968e\u306b\u3068\u3069\u307e\u308a\u3001\u6570\u30ab\u6708\u304b\u3089\u534a\u5e74\u4ee5\u4e0a\u304b\u3051\u3066\u793e\u5185\u691c\u8a0e\u3092\u9032\u3081\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30ea\u30fc\u30c9\u3092\u4e00\u5ea6\u7372\u5f97\u3057\u305f\u3060\u3051\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3002<\/p>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u3053\u3046\u3057\u305f\u300c\u307e\u3060\u8cb7\u3046\u3068\u306f\u6c7a\u3081\u3066\u3044\u306a\u3044\u5c64\u300d\u3092\u7d99\u7d9a\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u95a2\u4fc2\u3092\u80b2\u3066\u308b\u305f\u3081\u306e\u88c5\u7f6e\u3067\u3042\u308b\u3002\u6e29\u5ea6\u611f\u306e\u4f4e\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u80b2\u6210\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u6bb5\u968e\u3067\u55b6\u696d\u306b\u6e21\u3059\u3002\u3053\u308c\u304cBtoB\u306b\u304a\u3051\u308bMA\u306e\u6700\u3082\u91cd\u8981\u306a\u5f79\u5272\u3060\u3002<\/p>\n<ol>\n<li>\u3069\u3093\u306a\u60c5\u5831\u3092\u3044\u3064\u5c4a\u3051\u308b\u304b<\/li>\n<li>\u3069\u306e\u884c\u52d5\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u304b<\/li>\n<li>\u3069\u306e\u6bb5\u968e\u3067\u55b6\u696d\u3078\u9023\u643a\u3059\u308b\u304b<\/li>\n<\/ol>\n<p>\u3068\u3044\u3063\u305f\u8a2d\u8a08\u3068\u6539\u5584\u3092\u4eba\u304c\u884c\u3044\u3001\u305d\u306e\u904b\u7528\u3092MA\u304c\u652f\u3048\u308b\u3002<\/p>\n<p>\u6e29\u5ea6\u611f\u306e\u4f4e\u3044\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u4ed5\u7d44\u307f\u5316\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u9003\u3055\u306a\u3044\u72b6\u614b\u3092\u3064\u304f\u308b\u3002<\/p>\n<h3>\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u306e\u6570\u304c\u591a\u304f\u3001\u624b\u52d5\u3067\u306f\u8ffd\u3044\u304d\u308c\u306a\u3044<\/h3>\n<p>\u5c55\u793a\u4f1a\u3001\u30bb\u30df\u30ca\u30fc\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001Web\u5e83\u544a\u306a\u3069\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u55b6\u696d\u304c\u3059\u3079\u3066\u3092\u500b\u5225\u5bfe\u5fdc\u3059\u308b\u306e\u306f\u4e0d\u53ef\u80fd\u306b\u306a\u308b\u3002\u30d5\u30a9\u30ed\u30fc\u304c\u9045\u308c\u308c\u3070\u3001\u305b\u3063\u304b\u304f\u306e\u30ea\u30fc\u30c9\u3082\u7af6\u5408\u306b\u6d41\u308c\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002<\/p>\n<p>MA\u306f\u3001\u884c\u52d5\u5c65\u6b74\u3092\u30b9\u30b3\u30a2\u5316\u3057\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u81ea\u52d5\u3067\u62bd\u51fa\u3067\u304d\u308b\u3002\u8ab0\u304c\u3001\u3069\u306e\u8cc7\u6599\u3092\u898b\u3066\u3001\u3069\u306e\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308c\u3070\u3001\u55b6\u696d\u306f\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u76f8\u624b\u304b\u3089\u9806\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u4ed5\u7d44\u307f\u304c\u6574\u3046\u3068\u3044\u3046\u308f\u3051\u3060\u3002<\/p>\n<h3>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u5f37\u5316\u304c\u5fc5\u8981\u306b\u306a\u308b<\/h3>\n<p>BtoB\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u96c6\u3081\u305f\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u304c\u6709\u52b9\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u591a\u304f\u306f\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u60aa\u3044\u300d\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u65e9\u3044\u300d\u306a\u3069\u3001\u95a2\u4fc2\u8005\u9593\u306b\u304a\u3051\u308b\u8a8d\u8b58\u306e\u30ba\u30ec\u304c\u6210\u679c\u3092\u963b\u307f\u3084\u3059\u3044\u3002<\/p>\n<p>MA\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u30b9\u30b3\u30a2\u304c\u5171\u901a\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53ef\u8996\u5316\u3055\u308c\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u304c\u540c\u3058\u57fa\u6e96\u3067\u9867\u5ba2\u3092\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u55b6\u696d\u306f\u300c\u71b1\u3044\u30ea\u30fc\u30c9\u300d\u306b\u96c6\u4e2d\u3067\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u3002\u4e21\u8005\u304c\u4e00\u6c17\u901a\u8cab\u3067\u9867\u5ba2\u306b\u5411\u304d\u5408\u3046\u4f53\u5236\u304c\u6574\u3046\u70b9\u304c\u3001BtoB\u306b\u304a\u3051\u308b\u6700\u5927\u306e\u5229\u70b9\u3060\u3002<\/p>\n<h3>\u52b9\u679c\u6e2c\u5b9a\u306b\u3088\u308b\u6210\u679c\u306e\u53ef\u8996\u5316\u304c\u6c42\u3081\u3089\u308c\u308b<\/h3>\n<p>\u611f\u899a\u3067\u306f\u306a\u304f\u30c7\u30fc\u30bf\u3067\u5224\u65ad\u3059\u308b\u3053\u3068\u306f\u3001\u73fe\u4ee3\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5fc5\u9808\u6761\u4ef6\u3067\u3042\u308b\u3002\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u304cMA\u306b\u767b\u9332\u3055\u308c\u3001\u9069\u5207\u306b\u904b\u7528\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u3068\u306a\u308b\u304c\u3001MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6570\u5024\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/p>\n<ol>\n<li>\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387<\/li>\n<li>\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u7387<\/li>\n<li>MA\u30b7\u30ca\u30ea\u30aa\u306e\u80b2\u6210\u7387\u2026\u306a\u3069<\/li>\n<\/ol>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u65bd\u7b56\u304c\u30ea\u30fc\u30c9\u80b2\u6210\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u6b21\u306e\u6253\u3061\u624b\u3092\u6570\u5b57\u7684\u6839\u62e0\u3092\u3082\u3063\u3066\u6c7a\u3081\u3089\u308c\u308b\u3060\u308d\u3046\u3002\u3064\u307e\u308a\u3001MA\u306f\u5358\u306a\u308b\u300c\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u300d\u3067\u306f\u306a\u304f\u3001\u6210\u679c\u306e\u898b\u3048\u308b\u5316\u3092\u901a\u3058\u3066\u7d4c\u55b6\u5224\u65ad\u3092\u652f\u3048\u308b\u5206\u6790\u57fa\u76e4\u3067\u3082\u3042\u308b\u306e\u3060\u3002<\/p>\n<h3>BtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>BtoB\u4f01\u696d\u304cMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6291\u3048\u3066\u6bd4\u8f03\u691c\u8a0e\u3057\u3088\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div>\n<ol>\n<li>UI\u3084\u30b5\u30dd\u30fc\u30c8\u304c\u4f7f\u3044\u3084\u3059\u3044\u304b<\/li>\n<li>SFA\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3067\u304d\u308b\u304b<\/li>\n<li>\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u67d4\u8edf\u306b\u7d44\u3081\u308b\u304b<\/li>\n<li>\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u5206\u6790\u3067\u304d\u308b\u304b<\/li>\n<li>\u81ea\u793e\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b<\/li>\n<\/ol>\n<\/div>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u6a5f\u80fd\u306e\u591a\u3055\u300d\u3067\u306f\u306a\u304f\u300c\u904b\u7528\u306e\u3057\u3084\u3059\u3055\u300d\u3068\u300c\u793e\u5185\u9023\u643a\u300d\u3092\u57fa\u6e96\u306b\u8003\u3048\u308b\u3053\u3068\u3060\u3002\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u4f7f\u3044\u3053\u306a\u305b\u306a\u3051\u308c\u3070\u5f62\u3060\u3051\u306e\u4ed5\u7d44\u307f\u306b\u306a\u308a\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u53cc\u65b9\u306e\u8ca0\u8377\u3092\u5897\u3084\u3059\u3060\u3051\u306b\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u55b6\u696d\u30d5\u30ed\u30fc\u3084\u30c7\u30fc\u30bf\u74b0\u5883\u3001\u904b\u7528\u30ea\u30bd\u30fc\u30b9\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u541f\u5473\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<p>\u7279\u306b\u3001BtoB\u3067\u306f\u8907\u6570\u90e8\u9580\u304c\u95a2\u308f\u308b\u305f\u3081\u3001\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u81ea\u7531\u5ea6\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3>UI\u3084\u30b5\u30dd\u30fc\u30c8\u304c\u4f7f\u3044\u3084\u3059\u3044\u304b<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306f\u7d99\u7d9a\u7684\u306b\u904b\u7528\u3057\u3066\u6210\u679c\u3092\u51fa\u3059\u3082\u306e\u3060\u304c\u3001\u64cd\u4f5c\u304c\u96e3\u3057\u3044\u3068\u793e\u5185\u306b\u5b9a\u7740\u3057\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff09\u304c\u76f4\u611f\u7684\u3067\u3042\u308b\u304b\u3001\u5c0e\u5165\u5f8c\u306b\u30d9\u30f3\u30c0\u30fc\u304b\u3089\u6559\u80b2\u30fb\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u3089\u308c\u308b\u304b\u306f\u3001\u5c0e\u5165\u6210\u529f\u306e\u5206\u304b\u308c\u76ee\u306b\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u6bce\u65e5\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u5b9a\u3092\u884c\u3046\u30b7\u30fc\u30f3\u3092\u60f3\u50cf\u3057\u3066\u307f\u308b\u3068\u3088\u3044\u3002UI\u304c\u8907\u96d1\u3067\u8a2d\u5b9a\u7b87\u6240\u304c\u5206\u304b\u308a\u3065\u3089\u3044\u30c4\u30fc\u30eb\u3067\u306f\u3001\u7c21\u5358\u306a\u914d\u4fe1\u306b\u3082\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u6b21\u7b2c\u306b\u904b\u7528\u30b3\u30b9\u30c8\u304c\u5897\u3048\u3066\u3044\u304f\u3002\u307e\u305f\u3001\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u304c\u82f1\u8a9e\u306e\u307f\u306e\u30c4\u30fc\u30eb\u3067\u306f\u3001\u521d\u671f\u30c8\u30e9\u30d6\u30eb\u6642\u306b\u5bfe\u5fdc\u304c\u9045\u308c\u3001\u6a5f\u80fd\u3092\u5341\u5206\u306b\u6d3b\u304b\u305b\u306a\u3044\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3002<\/p>\n<p>\u56fd\u5185\u3067\u904b\u7528\u3059\u308b\u306a\u3089\u3001\u65e5\u672c\u8a9eUI\u304b\u3064\u56fd\u5185\u30b5\u30dd\u30fc\u30c8\u3092\u5099\u3048\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3002BowNow\u3084SATORI\u306e\u3088\u3046\u306b\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3084\u52c9\u5f37\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u30d9\u30f3\u30c0\u30fc\u306f\u5b9a\u7740\u7387\u304c\u9ad8\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u64cd\u4f5c\u6027\u3084\u652f\u63f4\u4f53\u5236\u3092\u8efd\u8996\u3057\u3066\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u793e\u5185\u306e\u904b\u7528\u62c5\u5f53\u304c\u75b2\u5f0a\u3057\u3001\u300c\u7d50\u5c40Excel\u306b\u623b\u308b\u300d\u3068\u3044\u3063\u305f\u672c\u672b\u8ee2\u5012\u306a\u7d50\u679c\u306b\u9665\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/p>\n<h3>SFA\u3084CRM\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3067\u304d\u308b\u304b<\/h3>\n<p>BtoB\u3067\u306f\u3001MA\u306f\u5358\u4f53\u3067\u306f\u5b8c\u7d50\u3057\u306a\u3044\u3002\u55b6\u696d\u652f\u63f4\uff08SFA\uff09\u3084\u9867\u5ba2\u7ba1\u7406\uff08CRM\uff09\u3068\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u3001\u5546\u8ac7\u30fb\u5951\u7d04\u306e\u60c5\u5831\u307e\u3067\u4e00\u8cab\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<p>\u4eee\u306b\u3001Salesforce\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3042\u308c\u3070\u3001MA\u3068SFA\u9593\u3067\u300c\u3053\u306e\u30ea\u30fc\u30c9\u306f\u4f55\u70b9\u4ee5\u4e0a\u306a\u3089\u55b6\u696d\u304c\u8ffd\u3046\u300d\u3068\u3044\u3063\u305f\u30eb\u30fc\u30eb\u3092\u81ea\u52d5\u53cd\u6620\u3055\u305b\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u305f\u3044\u3068\u3053\u308d\u3060\u3002\u3053\u306e\u9023\u643a\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u304c\u540c\u3058\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u898b\u306a\u304c\u3089\u884c\u52d5\u3067\u304d\u308b\u3002\u9006\u306b\u3001\u9023\u643a\u304c\u4e0d\u5341\u5206\u3060\u3068\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u304c\u4e8c\u91cd\u7ba1\u7406\u3068\u306a\u308a\u3001\u55b6\u696d\u304c\u300c\u3069\u306e\u30ea\u30fc\u30c9\u3092\u8ffd\u3046\u3079\u304d\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u6df7\u4e71\u3092\u62db\u304f\u3002<\/p>\n<p>\u9078\u5b9a\u6642\u306f\u3001API\u9023\u643a\u3084Salesforce\u3001HubSpot\u306a\u3069\u4e3b\u8981SFA\u3078\u306e\u63a5\u7d9a\u53ef\u5426\u3092\u5fc5\u305a\u78ba\u8a8d\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u9023\u643a\u6027\u3092\u8efd\u8996\u3059\u308b\u3068\u3001\u305b\u3063\u304b\u304f\u306eMA\u30c7\u30fc\u30bf\u304c\u55b6\u696d\u306b\u5c4a\u304b\u305a\u3001\u30de\u30fc\u30b1\u3060\u3051\u304c\u898b\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5f62\u9ab8\u5316\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<h3>\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u67d4\u8edf\u306b\u7d44\u3081\u308b\u304b<\/h3>\n<p>MA\u306e\u6700\u5927\u306e\u5f37\u307f\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u81ea\u52d5\u30b7\u30ca\u30ea\u30aa\u3092\u69cb\u7bc9\u3067\u304d\u308b\u70b9\u306b\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u6a5f\u80fd\u306b\u67d4\u8edf\u6027\u304c\u306a\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3068\u3001\u5b9f\u969b\u306e\u4e8b\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u305f\u904b\u7528\u304c\u3067\u304d\u306a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3089\u3001\u7fcc\u65e5\u306b\u5c0e\u5165\u4e8b\u4f8b\u3092\u30e1\u30fc\u30eb\u3067\u9001\u308b\u300d\u300c3\u56de\u4ee5\u4e0a\u958b\u5c01\u3057\u305f\u3089\u55b6\u696d\u306b\u901a\u77e5\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u8907\u96d1\u306a\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u5834\u5408\u3001\u5206\u5c90\u3084\u30b9\u30b3\u30a2\u9023\u52d5\u306e\u67d4\u8edf\u6027\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u3001\u8907\u96d1\u306a\u591a\u6bb5\u968e\u30b7\u30ca\u30ea\u30aa\u3092\u3069\u3053\u307e\u3067\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u76f4\u611f\u7684\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u304b\u3001\u305d\u306e\u64cd\u4f5c\u6027\u306b\u306f\u5927\u304d\u306a\u5dee\u304c\u3042\u308b\u3002\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u69cb\u7bc9\u3067\u304d\u308b\u88fd\u54c1\u3082\u3042\u308c\u3070\u3001\u7279\u5b9a\u306e\u5206\u5c90\u3084\u5916\u90e8\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u3067\u306f\u5225\u9014\u8a2d\u5b9a\u4f5c\u696d\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001\u4e8b\u524d\u306b\u64cd\u4f5c\u6027\u3068\u62e1\u5f35\u6027\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u81ea\u7531\u5ea6\u304c\u4f4e\u3044\u3068\u3001\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u8cea\u304c\u4f4e\u4e0b\u3057\u3001\u300c\u5168\u54e1\u306b\u540c\u3058\u5185\u5bb9\u3092\u9001\u308b\u3060\u3051\u300d\u3068\u3044\u3046\u30de\u30b9\u30e1\u30fc\u30eb\u904b\u7528\u306b\u9665\u308a\u3084\u3059\u3044\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u4f53\u9a13\u304c\u60aa\u5316\u3057\u3001\u305b\u3063\u304b\u304f\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u304c\u96e2\u8131\u3059\u308b\u30ea\u30b9\u30af\u3082\u9ad8\u307e\u308b\u3002<\/p>\n<p>\u5c0e\u5165\u524d\u306b\u306f\u3001\u5b9f\u969b\u306b\u81ea\u793e\u306e\u60f3\u5b9a\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u3063\u3066\u307f\u308b\u30cf\u30f3\u30ba\u30aa\u30f3\u30c7\u30e2\u3092\u4f9d\u983c\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3060\u3002<\/p>\n<h3>\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u5206\u6790\u3067\u304d\u308b\u304b<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u63a5\u70b9\u304c\u30e1\u30fc\u30eb\u3060\u3051\u306b\u7559\u307e\u3089\u306a\u3044\u3002Web\u3001\u5c55\u793a\u4f1a\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u63a5\u70b9\u304c\u751f\u307e\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u500b\u5225\u3067\u7ba1\u7406\u3057\u3066\u3044\u3066\u306f\u3001\u65bd\u7b56\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u306a\u3044\u3002MA\u306f\u3001\u3053\u3046\u3057\u305f\u30c1\u30e3\u30cd\u30eb\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u3001\u30ea\u30fc\u30c9\u3054\u3068\u306e\u884c\u52d5\u5c65\u6b74\u3092\u4e00\u6c17\u901a\u8cab\u3067\u53ef\u8996\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002<\/p>\n<p>\u5c55\u793a\u4f1a\u3067\u540d\u523a\u4ea4\u63db\u3057\u305f\u9867\u5ba2\u304c\u5f8c\u65e5Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u5834\u5408\u3001MA\u304c\u305d\u306e\u4e00\u9023\u306e\u884c\u52d5\u3092\u7d71\u5408\u3057\u3066\u8a18\u9332\u3057\u3066\u3044\u308c\u3070\u3001\u55b6\u696d\u306f\u300c\u3053\u306e\u9867\u5ba2\u306f\u672c\u6c17\u3067\u691c\u8a0e\u3057\u3066\u3044\u308b\u300d\u3068\u5224\u65ad\u3067\u304d\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u6b21\u306e\u63a5\u70b9\u306fMA\u3067\u306f\u306a\u304f\u5225\u306e\u30c4\u30fc\u30eb\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<ol>\n<li>\u5e83\u544a\uff1a\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4e3b\u3002MA\u306b\u306f\u4e00\u90e8\u306e\u307f\u9023\u643a\u53ef\u80fd<\/li>\n<li>\u55b6\u696d\u8a2a\u554f\u5c65\u6b74\uff1a SFA\uff08Salesforce\u306a\u3069\uff09\u304c\u62c5\u5f53\u9818\u57df<\/li>\n<\/ol>\n<p>\u305d\u306e\u305f\u3081\u3001\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u300cSFA\u3084\u5e83\u544a\u57fa\u76e4\u3068\u3069\u306e\u7a0b\u5ea6\u30c7\u30fc\u30bf\u9023\u643a\u3067\u304d\u308b\u304b\u300d\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u30c1\u30e3\u30cd\u30eb\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3067\u304d\u306a\u3044MA\u3067\u306f\u3001\u540c\u4e00\u9867\u5ba2\u306e\u884c\u52d5\u304c\u5206\u65ad\u3055\u308c\u3001\u6b63\u3057\u3044\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u9078\u5b9a\u6642\u306b\u306f\u300c\u30aa\u30d5\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\uff08\u5c55\u793a\u4f1a\u30fb\u96fb\u8a71\uff09\u3092\u767b\u9332\u3067\u304d\u308b\u304b\u300d\u300c\u5916\u90e8BI\u30c4\u30fc\u30eb\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3068\u9023\u643a\u3067\u304d\u308b\u304b\u300d\u306a\u3069\u3082\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n<h3>\u81ea\u793e\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b<\/h3>\n<p>\u6700\u5f8c\u306b\u6700\u3082\u91cd\u8981\u306a\u306e\u304c\u3001\u81ea\u793e\u306e\u6210\u9577\u6bb5\u968e\u306b\u898b\u5408\u3063\u305fMA\u3092\u9078\u3076\u3053\u3068\u3067\u3042\u308b\u3002\u591a\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u307b\u3069\u5c0e\u5165\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u3001\u904b\u7528\u30ea\u30bd\u30fc\u30b9\u3082\u5fc5\u8981\u306b\u306a\u308b\u3002\u30ea\u30fc\u30c9\u6570\u304c\u307e\u3060\u5c11\u306a\u3044\u6bb5\u968e\u3067\u9ad8\u6a5f\u80fd\u306aMA\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u6a5f\u80fd\u306e\u5927\u534a\u304c\u4f7f\u308f\u308c\u305a\u306b\u7d42\u308f\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3060\u3002<\/p>\n<p>\u81ea\u793e\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u8d85\u3048\u305f\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u904b\u7528\u8ca0\u8377\u304c\u9ad8\u307e\u308a\u3001\u300c\u8a2d\u5b9a\u306b\u8ffd\u308f\u308c\u3066\u6210\u679c\u304c\u898b\u3048\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u306b\u9665\u308a\u3084\u3059\u3044\u3002\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u969b\u306f\u3001\u300c\u534a\u5e74\u5f8c\u306b\u3069\u3053\u307e\u3067\u904b\u7528\u3067\u304d\u308b\u304b\u300d\u3092\u73fe\u5b9f\u7684\u306b\u898b\u7a4d\u3082\u308a\u3001\u6a5f\u80fd\u3092\u6bb5\u968e\u7684\u306b\u5e83\u3052\u3066\u3044\u304f\u767a\u60f3\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E5%90%91%E3%81%91%E3%81%AEMA%EF%BC%88%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89%E3%83%84%E3%83%BC%E3%83%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%819%E9%81%B8\"><\/span>BtoB\u5411\u3051\u306eMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u304a\u3059\u3059\u30819\u9078<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001BtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb9\u500b\u7d39\u4ecb\u3059\u308b\u3002\u3053\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002\uff08\u203b2025\u5e7412\u67085\u65e5\u6642\u70b9\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u6700\u65b0\u60c5\u5831\u306f\u5404\u30c4\u30fc\u30eb\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\uff09<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u304a\u3059\u3059\u30819\u9078<\/caption>\n<tr>\n<th>\u30c4\u30fc\u30eb\u540d<\/th>\n<th>\u5c0e\u5165\u5b9f\u7e3e<\/th>\n<th>\u521d\u671f\u8cbb\u7528<\/th>\n<th>\u6708\u984d\u6599\u91d1<\/th>\n<\/tr>\n<tr>\n<td>SATORI<\/td>\n<td>\u7d041,500\u793e\u4ee5\u4e0a<\/td>\n<td>\u7d04300,000\u5186<\/td>\n<td>\u7d04148,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>HubSpot Marketing Hub<\/td>\n<td>\u5168\u4e16\u754c25\u4e07\u793e\u4ee5\u4e0a<\/td>\n<td>\uffe5360,000\uff5e<\/td>\n<td>\uffe596,000\uff5e\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>Adobe Marketo Engage<\/td>\n<td>\u56fd\u5185\u30fb\u6d77\u5916\u5927\u624b\u4e2d\u5fc3\u306b\u591a\u6570\u5c0e\u5165<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>BowNow<\/td>\n<td>\u7d0414,000\u793e\u4ee5\u4e0a<\/td>\n<td>\u00a5100,000\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306f\u7121\u6599\uff09<\/td>\n<td>\u00a536,000\u5186\u301c\uff0f\u6708\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306f\u7121\u6599\uff09<\/td>\n<\/tr>\n<tr>\n<td>SHANON MARKETING PLATFORM<\/td>\n<td>\u7d04900\u793e\u4ee5\u4e0a\uff08\u516c\u5f0f\u60c5\u5831\uff09<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<td>\u7d04120,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09<\/td>\n<td>Salesforce\u30e6\u30fc\u30b6\u30fc\u3092\u4e2d\u5fc3\u306b\u591a\u6570<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<td>\u7d04150,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>List Finder<\/td>\n<td>\u7d041,800\u793e\u4ee5\u4e0a<\/td>\n<td>\u7d04100,000\u5186\u301c\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306f\u7121\u6599\uff09<\/td>\n<td>\u7d0445,000\u5186\u301c92,000\u5186\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>GENIEE MA<\/td>\n<td>\u7d041,000\u793e\u4ee5\u4e0a<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<td>\u7d0498,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>Kairos3<\/td>\n<td>\u7d042,000\u793e\u4ee5\u4e0a<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<td>\u7d0415,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>SATORI<\/h3>\n<div id=\"attachment_9910\" style=\"width: 1866px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9910\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori.jpg\" alt=\"SATORI\" width=\"1856\" height=\"676\" class=\"size-full wp-image-9910\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori.jpg 1856w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori-300x109.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori-1024x373.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori-768x280.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori-1536x559.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/satori-718x262.jpg 718w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/><p id=\"caption-attachment-9910\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/satori.marketing\/\" rel=\"noopener\" target=\"_blank\">SATORI<\/a><\/p><\/div>\n<p>SATORI\u306f\u3001\u56fd\u7523MA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u300c\u540d\u524d\u306e\u5206\u304b\u308b\u30ea\u30fc\u30c9\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u533f\u540d\u306e\u8a2a\u554f\u8005\u300d\u3078\u306e\u63a5\u70b9\u69cb\u7bc9\u3092\u53ef\u80fd\u306b\u3059\u308b\u70b9\u304c\u5927\u304d\u306a\u5f37\u307f\u3067\u3042\u308b\u3002Web\u30b5\u30a4\u30c8\u4e2d\u306e\u884c\u52d5\u5c65\u6b74\u3092\u628a\u63e1\u3057\u3001\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u65e9\u671f\u306b\u767a\u898b\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u4ed5\u7d44\u307f\u3092\u5099\u3048\u3066\u304a\u308a\u3001BtoB\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u52b9\u7387\u7684\u306a\u65bd\u7b56\u5b9f\u884c\u3092\u652f\u63f4\u3059\u308b\u3002\u65e5\u672c\u8a9eUI\u30fb\u30b5\u30dd\u30fc\u30c8\u304c\u5145\u5b9f\u3057\u3066\u304a\u308a\u3001\u30b9\u30e0\u30fc\u30ba\u5c0e\u5165\u30fb\u904b\u7528\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>SATORI\u682a\u5f0f\u4f1a\u793e<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>1,500\u793e\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u00a5300,000<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\u7d04\u00a5148,000\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>HubSpot<\/h3>\n<div id=\"attachment_9905\" style=\"width: 1870px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9905\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot.jpg\" alt=\"HubSpot Marketing Hub\" width=\"1860\" height=\"752\" class=\"size-full wp-image-9905\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot.jpg 1860w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot-300x121.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot-1024x414.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot-768x311.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot-1536x621.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/HubSpot-718x290.jpg 718w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><p id=\"caption-attachment-9905\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.hubspot.jp\/\" rel=\"noopener\" target=\"_blank\">HubSpot Marketing Hub<\/a><\/p><\/div>\n<p>HubSpot Marketing Hub\u306f\u3001CRM\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30bb\u30fc\u30eb\u30b9\u3092\u4e00\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u7d71\u5408\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u81ea\u52d5\u5316\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u5b9f\u88c5\u3067\u304d\u3001\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u59cb\u3081\u3089\u308c\u308b\u3053\u3068\u3082\u7279\u5fb4\u3067\u3042\u308b\u3002\u65e5\u672c\u8a9e\u5bfe\u5fdc\u3082\u5145\u5b9f\u3057\u3066\u304a\u308a\u3001\u4e2d\u5c0f\u304b\u3089\u5927\u624b\u307e\u3067\u5e45\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u70b9\u304c\u5f37\u307f\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>HubSpot Inc.<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u4e16\u754c25\u4e07\u793e\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\uffe5360,000\uff5e<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\uffe596,000\uff5e\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u3042\u308a<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>Adobe Marketo Engage<\/h3>\n<div id=\"attachment_9908\" style=\"width: 1864px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9908\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo.jpg\" alt=\"Adobe Marketo Engage\" width=\"1854\" height=\"678\" class=\"size-full wp-image-9908\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo.jpg 1854w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo-300x110.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo-1024x374.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo-768x281.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo-1536x562.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/marketo-718x263.jpg 718w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><p id=\"caption-attachment-9908\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/business.adobe.com\/jp\/products\/marketo.html\" rel=\"noopener\" target=\"_blank\">Adobe Marketo Engage<\/a><\/p><\/div>\n<p>Adobe Marketo Engage\u306f\u3001BtoB\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u30ea\u30fc\u30c9\u80b2\u6210\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306b\u5f37\u307f\u3092\u6301\u3064\u30b0\u30ed\u30fc\u30d0\u30ebMA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b\u3002AI\u3092\u6d3b\u7528\u3057\u305f\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u81ea\u52d5\u5316\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u901a\u3058\u3066\u3001\u5546\u8ac7\u5316\u7387\u3068LTV\u306e\u6700\u5927\u5316\u3092\u652f\u63f4\u3059\u308b\u3002\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u4e00\u5143\u7ba1\u7406\u3084\u9ad8\u5ea6\u306a\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u5bfe\u5fdc\u3057\u3001\u5927\u4f01\u696d\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u7d44\u7e54\u3067\u306e\u5c0e\u5165\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u30a2\u30c9\u30d3\u682a\u5f0f\u4f1a\u793e<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>BowNow<\/h3>\n<div id=\"attachment_9903\" style=\"width: 1866px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9903\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow.jpg\" alt=\"BowNow\" width=\"1856\" height=\"876\" class=\"size-full wp-image-9903\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow.jpg 1856w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow-300x142.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow-1024x483.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow-768x362.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow-1536x725.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/BowNow-718x339.jpg 718w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/><p id=\"caption-attachment-9903\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/bow-now.jp\/\" rel=\"noopener\" target=\"_blank\">BowNow<\/a><\/p><\/div>\n<p>BowNow\u306f\u3001\u55b6\u696d\u4e3b\u5c0e\u3067\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u884c\u3046\u4f01\u696d\u306b\u5411\u3044\u305f\u56fd\u7523MA\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u64cd\u4f5c\u6027\u3068\u8ab0\u3067\u3082\u4f7f\u3048\u308bMA\u3068\u3044\u3046\u8a2d\u8a08\u601d\u60f3\u306b\u3088\u308a\u3001\u521d\u3081\u3066\u306eMA\u5c0e\u5165\u3067\u3082\u904b\u7528\u3092\u5b9a\u7740\u3055\u305b\u3084\u3059\u3044\u3002\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u59cb\u3081\u3089\u308c\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30e1\u30fc\u30eb\u914d\u4fe1\u30fb\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210\u3068\u3044\u3063\u305f\u4e3b\u8981\u6a5f\u80fd\u3092\u4f4e\u30b3\u30b9\u30c8\u3067\u63d0\u4f9b\u3059\u308b\u3002\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u90e8\u9580\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u306a\u304c\u3089\u3001\u52b9\u7387\u7684\u306a\u5546\u8ac7\u5275\u51fa\u3092\u652f\u63f4\u3059\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30ab\u30b9<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u7d0414,000\u793e\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u00a5100,000\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306f\u7121\u6599\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\u00a536,000\u5186\u301c\uff0f\u6708\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306f\u7121\u6599\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u3042\u308a<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>SHANON MARKETING PLATFORM<\/h3>\n<div id=\"attachment_9911\" style=\"width: 1874px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9911\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON.jpg\" alt=\"SHANON MARKETING PLATFORM\" width=\"1864\" height=\"760\" class=\"size-full wp-image-9911\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON.jpg 1864w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON-300x122.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON-1024x418.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON-768x313.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON-1536x626.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/SHANON-718x293.jpg 718w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><p id=\"caption-attachment-9911\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.shanon.co.jp\/marketingautomation\/\" rel=\"noopener\" target=\"_blank\">SHANON MARKETING PLATFORM<\/a><\/p><\/div>\n<p>SHANON MARKETING PLATFORM\u306f\u3001\u5c55\u793a\u4f1a\u30fb\u30bb\u30df\u30ca\u30fc\u306a\u3069\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3092\u591a\u304f\u884c\u3046\u4f01\u696d\u306b\u6700\u9069\u306a\u56fd\u7523MA\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u540d\u523a\u30fb\u6765\u5834\u8005\u30c7\u30fc\u30bf\u3092Web\u884c\u52d5\u3068\u7d71\u5408\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u5f8c\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u3002\u56fd\u5185BtoB\u4f01\u696d\u306e\u5546\u7fd2\u6163\u306b\u5408\u3063\u305fUI\u3068\u30b5\u30dd\u30fc\u30c8\u304c\u6574\u3044\u3001\u55b6\u696d\u9023\u643a\u3092\u91cd\u8996\u3059\u308b\u4f53\u5236\u69cb\u7bc9\u3092\u652f\u63f4\u3059\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30b7\u30e3\u30ce\u30f3<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u7d04900\u793e\u4ee5\u4e0a\uff08\u516c\u5f0f\u60c5\u5831\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>120,000\u5186\u301c\/\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>Marketing Cloud Account Engagement<\/h3>\n<div id=\"attachment_9909\" style=\"width: 1872px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9909\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae.jpg\" alt=\"Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09\" width=\"1862\" height=\"686\" class=\"size-full wp-image-9909\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae.jpg 1862w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae-300x111.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae-1024x377.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae-768x283.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae-1536x566.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/mcae-718x265.jpg 718w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><p id=\"caption-attachment-9909\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" rel=\"noopener\" target=\"_blank\">Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09<\/a><\/p><\/div>\n<p>Salesforce\u304c\u63d0\u4f9b\u3059\u308bMarketing Cloud Account Engagement\uff08\u65e7 Pardot\uff09\u306f\u3001CRM\u3068\u5b8c\u5168\u9023\u643a\u3059\u308bBtoB\u7279\u5316\u578bMA\u3067\u3042\u308b\u3002\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u5546\u8ac7\u9032\u6357\u3092Salesforce\u4e0a\u3067\u53ef\u8996\u5316\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3067\u304d\u308b\u3002\u5546\u8ac7\u5316\u7387\u5411\u4e0a\u30fbROI\u5206\u6790\u306b\u512a\u308c\u3001\u65e2\u306bSalesforce CRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u306f\u6700\u9069\u306a\u9078\u629e\u80a2\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u975e\u516c\u958b<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>150,000\u5186\u301c\/\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>List Finder<\/h3>\n<div id=\"attachment_9907\" style=\"width: 1864px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9907\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder.jpg\" alt=\"List Finder\" width=\"1854\" height=\"564\" class=\"size-full wp-image-9907\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder.jpg 1854w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder-300x91.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder-1024x312.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder-768x234.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder-1536x467.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/ListFinder-718x218.jpg 718w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><p id=\"caption-attachment-9907\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/promote.list-finder.jp\/\" rel=\"noopener\" target=\"_blank\">List Finder<\/a><\/p><\/div>\n<p>List Finder\u306f\u3001\u55b6\u696d\u8d77\u70b9\u306eBtoB\u4f01\u696d\u306b\u7279\u5316\u3057\u305f\u56fd\u7523MA\u30c4\u30fc\u30eb\u3067\u3001\u540d\u523a\u7ba1\u7406\u30fbSFA\u9023\u643a\u306b\u5f37\u307f\u3092\u6301\u3064\u3002\u55b6\u696d\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u304b\u305b\u308b\u8a2d\u8a08\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u30fb\u5546\u8ac7\u5316\u3092\u652f\u63f4\u3059\u308b\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u64cd\u4f5c\u3068\u4f4e\u4fa1\u683c\u3067\u3001\u521d\u3081\u3066MA\u3092\u5c0e\u5165\u3059\u308b\u4f01\u696d\u3067\u3082\u5b89\u5fc3\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u682a\u5f0f\u4f1a\u793eInnovation X Solutions<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u7d041,800\u793e\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u7d04100,000\u5186\u301c\uff08\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306f\u7121\u6599\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\u7d0445,000\u5186\u301c92,000\u5186\/\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>GENIEE MA<\/h3>\n<div id=\"attachment_9904\" style=\"width: 1864px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9904\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE.jpg\" alt=\"GENIEE MA\" width=\"1854\" height=\"482\" class=\"size-full wp-image-9904\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE.jpg 1854w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE-300x78.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE-1024x266.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE-768x200.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE-1536x399.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/GENIEE-718x187.jpg 718w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><p id=\"caption-attachment-9904\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/ma-jin.jp\/\" rel=\"noopener\" target=\"_blank\">GENIEE MA<\/a><\/p><\/div>\n<p>GENIEE MA\u306f\u3001\u30e1\u30fc\u30eb\u30fbLINE\u30fbWeb\u5e83\u544a\u306a\u3069\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u884c\u52d5\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u56fd\u7523MA\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u5e83\u544a\u904b\u7528\u3092\u8d77\u70b9\u3068\u3057\u305f\u5206\u6790\u529b\u306b\u5f37\u307f\u3092\u6301\u3061\u3001Web\u7d4c\u7531\u3067\u30ea\u30fc\u30c9\u3092\u80b2\u3066\u308bBtoB\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u8c4a\u5bcc\u306a\u6a5f\u80fd\u3092\u6bd4\u8f03\u7684\u4f4e\u30b3\u30b9\u30c8\u3067\u5229\u7528\u3067\u304d\u308b\u70b9\u3082\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u3066\u3044\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u682a\u5f0f\u4f1a\u793e\u30b8\u30fc\u30cb\u30fc<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u975e\u516c\u958b<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\u7d0498,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>Kairos3<\/h3>\n<div id=\"attachment_9906\" style=\"width: 1870px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9906\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3.jpg\" alt=\"Kairos3\" width=\"1860\" height=\"854\" class=\"size-full wp-image-9906\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3.jpg 1860w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3-300x138.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3-1024x470.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3-768x353.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3-1536x705.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/12\/kairos3-718x330.jpg 718w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><p id=\"caption-attachment-9906\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.kairosmarketing.net\/marketing-automation\" rel=\"noopener\" target=\"_blank\">Kairos3<\/a><\/p><\/div>\n<p>Kairos3\u306f\u3001MA\u3068SFA\u3092\u4e00\u4f53\u5316\u3057\u305f\u56fd\u7523\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u90e8\u9580\u304c\u540c\u3058\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u6301\u3064\u3002\u6708\u984d15,000\u5186\u304b\u3089\u5229\u7528\u3067\u304d\u3001\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3057\u306a\u304c\u3089\u6bb5\u968e\u7684\u306bMA\u6d3b\u7528\u3092\u5e83\u3052\u305f\u3044\u4f01\u696d\u306b\u6700\u9069\u3002\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u3068\u56fd\u5185\u30b5\u30dd\u30fc\u30c8\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u63d0\u4f9b\u4f1a\u793e<\/td>\n<td>\u30ab\u30a4\u30ed\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u5b9f\u7e3e<\/td>\n<td>\u7d042,000\u793e\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u521d\u671f\u8cbb\u7528<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u984d\u6599\u91d1<\/td>\n<td>\u7d0415,000\u5186\u301c\uff0f\u6708<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td>\n<td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%81%A7MA%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%E3%83%BB%E6%B5%81%E3%82%8C\"><\/span>BtoB\u3067MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u30fb\u6d41\u308c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u4f01\u696d\u3067MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u57fa\u672c\u7684\u306b\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u5c0e\u5165\u3059\u308b\u624b\u9806<\/span><\/div>\n<ol>\n<li>MA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u7bc4\u56f2\u3068\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u306e\u60c5\u5831\u6574\u7406\u306a\u3069\u306e\u4e8b\u524d\u6e96\u5099\u3092\u3059\u308b<\/li>\n<li>\u5e74\u9593\u80b2\u6210\u8a08\u753b\u3092\u7acb\u6848\u3059\u308b<\/li>\n<li>MA\u30b7\u30ca\u30ea\u30aa\u306e\u8a2d\u8a08\u3092\u3059\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u9023\u643a<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/li>\n<\/ol>\n<\/div>\n<p>BtoB\u4f01\u696d\u304cMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30c4\u30fc\u30eb\u9078\u5b9a\u3060\u3051\u3067\u306a\u304f\u300c\u4e8b\u524d\u306e\u6226\u7565\u7b56\u5b9a\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002\u4e0a\u8a18\u306e6\u30b9\u30c6\u30c3\u30d7\u3092\u8ef8\u306b\u9032\u3081\u308b\u3068\u3001\u6226\u7565\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u304c\u9078\u5b9a\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing-automation\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye01-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u30fb\u6d3b\u7528\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u624b\u9806\u3068\u6d41\u308c\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%81%A7MA%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>BtoB\u3067MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u3067MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u300c\u5c0e\u5165\u3057\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u904b\u7528\u3092\u8ecc\u9053\u306b\u4e57\u305b\u308b\u305f\u3081\u306e\u4f53\u5236\u3084\u30c7\u30fc\u30bf\u6574\u5099\u3092\u8a08\u753b\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u7279\u306b\u6b21\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u521d\u671f\u5c0e\u5165\u6642\u306b\u591a\u304f\u306e\u4f01\u696d\u304c\u3064\u307e\u305a\u304f\u8981\u56e0\u3068\u306a\u308b\u3002<\/p>\n<ol>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6574\u5099\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<li>\u5c0e\u5165\u521d\u671f\u306f\u914d\u4fe1\u8a2d\u8a08\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3084\u3059\u3044<\/li>\n<li>\u904b\u7528\u62c5\u5f53\u8005\u306e\u6559\u80b2\u30fb\u4f53\u5236\u69cb\u7bc9\u304c\u5fc5\u8981\u306b\u306a\u308b<\/li>\n<li>\u793e\u5185\u3067\u306e\u904b\u7528\u5b9a\u7740\u304c\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308b<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u7406\u89e3\u3057\u3001\u3042\u3089\u304b\u3058\u3081\u89e3\u6c7a\u7b56\u3092\u8b1b\u3058\u3066\u304a\u304f\u3053\u3068\u3067\u3001MA\u30c4\u30fc\u30eb\u5c0e\u5165\u5f8c\u306e\u6210\u679c\u5275\u51fa\u30b9\u30d4\u30fc\u30c9\u3092\u5927\u304d\u304f\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6574\u5099\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30ea\u30fc\u30c9\u3092\u5206\u6790\u30fb\u80b2\u6210\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3042\u308b\u305f\u3081\u3001\u5c0e\u5165\u524d\u306b\u30c7\u30fc\u30bf\u3092\u6b63\u78ba\u304b\u3064\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u55b6\u696d\u90e8\u9580\u304c\u6301\u3064\u540d\u523a\u60c5\u5831\u3084\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u305b\u305a\u306b\u904b\u7528\u3092\u59cb\u3081\u308b\u3068\u3001\u91cd\u8907\u3084\u8aa4\u60c5\u5831\u304c\u591a\u767a\u3057\u3001\u8aa4\u914d\u4fe1\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30ba\u30ec\u3092\u62db\u3044\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u304c\u4f4e\u3051\u308c\u3070\u3001\u3069\u308c\u3060\u3051\u9ad8\u5ea6\u306aMA\u3092\u5c0e\u5165\u3057\u3066\u3082\u6210\u679c\u306f\u51fa\u306b\u304f\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u5c0e\u5165\u521d\u671f\u306b\u306f\u3001\u540d\u5bc4\u305b\u30fb\u91cd\u8907\u6392\u9664\u30fb\u9805\u76ee\u7d71\u4e00\u306a\u3069\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u4f5c\u696d\u3092\u8a08\u753b\u7684\u306b\u5b9f\u65bd\u3057\u3001SFA\u3084CRM\u3068\u306e\u6574\u5408\u6027\u3092\u53d6\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u7b2c\u4e00\u6b69\u306b\u306a\u308b\u3002<\/p>\n<h3>\u5c0e\u5165\u521d\u671f\u306f\u914d\u4fe1\u8a2d\u8a08\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3084\u3059\u3044<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u521d\u671f\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3084\u3059\u3044\u3002\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u3001\u81ea\u52d5\u3067\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u306b\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u69cb\u7bc9\u304c\u6b20\u304b\u305b\u306a\u3044\u304b\u3089\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u8cc7\u6599\u8acb\u6c42\u5f8c3\u65e5\u3067\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u9001\u4fe1\u300d\u3084\u300c\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u5f8c\u306b\u55b6\u696d\u901a\u77e5\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u8a2d\u8a08\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u308c\u3092\u7701\u7565\u3059\u308b\u3068\u898b\u8fbc\u307f\u5ba2\u306e\u6e29\u5ea6\u611f\u3092\u9003\u3057\u3066\u3057\u307e\u3044\u3001\u5546\u8ac7\u5316\u306e\u6a5f\u4f1a\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u6700\u521d\u304b\u3089\u5b8c\u74a7\u3092\u76ee\u6307\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u672c\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u3063\u3066\u5b9f\u8df5\u3057\u3001\u5206\u6790\u3057\u306a\u304c\u3089\u6539\u5584\u3057\u3066\u3044\u304f\u306e\u304c\u73fe\u5b9f\u7684\u306a\u9032\u3081\u65b9\u3060\u3002<\/p>\n<h3>\u904b\u7528\u62c5\u5f53\u8005\u306e\u6559\u80b2\u30fb\u4f53\u5236\u69cb\u7bc9\u304c\u5fc5\u8981\u306b\u306a\u308b<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b7\u30b9\u30c6\u30e0\u306e\u4e21\u9762\u3092\u7406\u89e3\u3059\u308b\u4eba\u6750\u30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