{"id":9844,"date":"2025-10-17T11:30:40","date_gmt":"2025-10-17T02:30:40","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9844"},"modified":"2025-12-07T13:08:36","modified_gmt":"2025-12-07T04:08:36","slug":"btob%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e8%aa%b2%e9%a1%8c%ef%bd%9c%e8%a3%bd%e5%93%81%e3%81%a8%e3%81%af%e7%9b%b4%e6%8e%a5","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/sol\/unrelated-keyword-traffic","title":{"rendered":"\u88fd\u54c1\u3068\u306f\u76f4\u63a5\u7684\u306b\u95a2\u4fc2\u306e\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u6d41\u5165\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u691c\u7d22\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u3088\u3073\u3053\u307f\u3001\u305d\u3057\u3066\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u3002\u3057\u304b\u3057\u3001BtoB\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u88fd\u54c1\u306b\u76f4\u63a5\u7684\u306b\u95a2\u9023\u3057\u306a\u3044\u30ef\u30fc\u30c9\u3067\u306e\u6d41\u5165\u300d\u304c\u591a\u304f\u767a\u751f\u3057\u3001\u306a\u304b\u306a\u304b\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\u3002\u5b9f\u969b\u306b\u5f0a\u793e\u306e\u304a\u5ba2\u69d8\u304b\u3089\u3082\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u76f8\u8ac7\u304c\u6765\u3066\u3044\u308b\u3002<\/p>\n<div 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class=\"voicecomment\">\n\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u76ee\u7684\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u3001SEO\u5bfe\u7b56\u3068\u3057\u3066\u88fd\u54c1\u3068\u306f\u76f4\u63a5\u7684\u306b\u95a2\u4fc2\u306e\u306a\u3044\u60c5\u5831\uff08\u9593\u63a5\u7684\u306b\u95a2\u4fc2\u306e\u3042\u308b\u60c5\u5831\uff09\u3092\u8f09\u305b\u308b\u3053\u3068\u304c\u3042\u308b\u3068\u601d\u3046\u306e\u3067\u3059\u304c\u3001\u691c\u7d22\u30ef\u30fc\u30c9\u3067\u88fd\u54c1\u3068\u306f\u76f4\u63a5\u7684\u306b\u95a2\u4fc2\u306e\u306a\u3044\u30ef\u30fc\u30c9\u3067\u6d41\u5165\u3057\u3066\u304d\u305f\u4eba\u305f\u3061\u3092\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u5c0e\u304f\u306e\u306b\u306f\u3001\u3069\u3046\u3044\u3063\u305f\u5185\u5bb9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u3044\u304f\u3001\u3082\u3057\u304f\u306f\u3069\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u4f5c\u308a\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n<\/div><\/div>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u88fd\u54c1\u3068\u306f\u76f4\u63a5\u7684\u306b\u95a2\u4fc2\u306e\u306a\u3044\u30ef\u30fc\u30c9\uff08\u9593\u63a5\u7684\u306b\u306f\u95a2\u4fc2\u306e\u3042\u308b\u30ef\u30fc\u30c9\uff09\u3067\u6d41\u5165\u3057\u3066\u304d\u305f\u6765\u8a2a\u8005\u3092\u30ea\u30fc\u30c9\u3068\u3057\u3066\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/sol\/unrelated-keyword-traffic\/#%E6%B5%81%E5%85%A5%E3%83%AF%E3%83%BC%E3%83%89%E3%81%AE%E7%9B%B4%E6%8E%A5%E7%9A%84%E3%81%A8%E9%96%93%E6%8E%A5%E7%9A%84%E9%96%A2%E9%80%A3%E6%80%A7%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" >\u6d41\u5165\u30ef\u30fc\u30c9\u306e\u76f4\u63a5\u7684\u3068\u9593\u63a5\u7684\u95a2\u9023\u6027\u306b\u3064\u3044\u3066<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/sol\/unrelated-keyword-traffic\/#%E9%96%93%E6%8E%A5%E7%9A%84%E3%81%A7%E9%96%A2%E9%80%A3%E6%80%A7%E3%82%82%E4%BD%8E%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" >\u9593\u63a5\u7684\u3067\u95a2\u9023\u6027\u3082\u4f4e\u3044\u5834\u5408\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u3044\u3066<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/sol\/unrelated-keyword-traffic\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%B5%81%E5%85%A5%E3%83%AF%E3%83%BC%E3%83%89%E3%81%AE%E7%9B%B4%E6%8E%A5%E7%9A%84%E3%81%A8%E9%96%93%E6%8E%A5%E7%9A%84%E9%96%A2%E9%80%A3%E6%80%A7%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>\u6d41\u5165\u30ef\u30fc\u30c9\u306e\u76f4\u63a5\u7684\u3068\u9593\u63a5\u7684\u95a2\u9023\u6027\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6700\u521d\u306bSEO\u30ef\u30fc\u30c9\u3068\u88fd\u54c1\u306e\u95a2\u9023\u6027\u306b\u3064\u3044\u3066\u8003\u3048\u65b9\u3092\u6574\u7406\u3057\u3066\u304a\u3053\u3046\u3002BtoB\u3067\u3082BtoC\u3067\u3082SEO\u5bfe\u7b56\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u5fc5\u305a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3002\u305d\u306e\u969b\u3001\u81ea\u793e\u304c\u58f2\u308a\u305f\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u95a2\u9023\u6027\u3092\u8003\u616e\u3057\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3002\u305d\u306e\u9078\u5b9a\u65b9\u6cd5\u306f\u76f4\u63a5\u7684\u30fb\u9593\u63a5\u7684\u306a\u95a2\u9023\u6027\u3068\u3044\u3046\u8ef8\u3067\u5206\u89e3\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\uff14\u8c61\u9650\u306b\u5206\u89e3\u3067\u304d\u308b\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/10\/img01.jpg\" alt=\"\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u306a\u3044\u304b\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u985e\" width=\"1320\" height=\"712\" class=\"aligncenter size-full wp-image-9845\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/10\/img01.jpg 1320w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/10\/img01-300x162.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/10\/img01-1024x552.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/10\/img01-768x414.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/10\/img01-718x387.jpg 718w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" 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class=\"ez-toc-section\" id=\"%E9%96%93%E6%8E%A5%E7%9A%84%E3%81%A7%E9%96%A2%E9%80%A3%E6%80%A7%E3%82%82%E4%BD%8E%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AE%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>\u9593\u63a5\u7684\u3067\u95a2\u9023\u6027\u3082\u4f4e\u3044\u5834\u5408\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u3044\u3066<span 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