{"id":9790,"date":"2025-09-28T13:07:53","date_gmt":"2025-09-28T04:07:53","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9790"},"modified":"2026-05-03T10:15:09","modified_gmt":"2026-05-03T01:15:09","slug":"%e5%96%b6%e6%a5%ad%e6%88%a6%e7%95%a5%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%95%e3%83%ac%e3%83%bc%e3%83%a0%e3%83%af%e3%83%bc%e3%82%af%e3%81%ab%e3%82%88%e3%82%8b%e6%88%a6%e7%95%a5%e3%81%ae%e7%ab%8b%e3%81%a6","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy","title":{"rendered":"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>BtoB\u306e\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u624b\u9806\u3001PDCA\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u52d5\u753b\u3068\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3059\u308b\u3002\u3055\u3089\u306b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3001\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u5177\u4f53\u4f8b\u3001BtoB\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u55b6\u696d\u624b\u6cd5\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E6%88%A6%E7%95%A5%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f<span 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id=\"attachment_6222\" style=\"width: 1164px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6222\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01.jpg\" alt=\"\" width=\"1154\" height=\"412\" class=\"size-full wp-image-6222\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01.jpg 1154w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01-300x107.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01-1024x366.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01-768x274.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/06\/btob-ss-img01-718x256.jpg 718w\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u624b\u9806\u30fb\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u624b\u9806\u3068\u3057\u3066\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e\uff16\u3064\u306e\u624b\u9806\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u55b6\u696d\u6226\u7565\u306e\u76ee\u6a19\uff08KGI\u30fbKPI\uff09\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u55b6\u696d\u8ab2\u984c\u3084\u73fe\u72b6\u3092\u5206\u6790\u3092\u3059\u308b<\/li>\n<li>\u5dee\u5225\u5316\u6226\u7565\u3092\u5177\u4f53\u5316\u3059\u308b\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5177\u4f53\u5316\u3068\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\uff09<\/li>\n<li>\u55b6\u696d\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u55b6\u696d\u3092\u4f5c\u6226\u30fb\u6226\u8853\u306b\u5206\u89e3\u3057\u55b6\u696d\u6226\u7565\u3068\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7b56\u5b9a\u3059\u308b<\/li>\n<li>\u55b6\u696d\u6226\u7565\u306ePDCA\u3092\u56de\u3059\uff08KPI\u3092\u53ef\u8996\u5316\u3059\u308b\uff09<\/li>\n<\/ol>\n<p>\u305d\u308c\u3067\u306f\u5404\u624b\u9806\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>\u624b\u9806\uff11\uff1a\u55b6\u696d\u6226\u7565\u306e\u76ee\u6a19\uff08KGI\u30fbKPI\uff09\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u306e\u76ee\u6a19\u306f\u3001\u58f2\u4e0a\u3001\u53d7\u6ce8\u4ef6\u6570\u3001\u30b7\u30a7\u30a2\u306a\u3069\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3053\u306e\u6642\u3001\u81ea\u793e\u76ee\u7dda\u3067\u6c7a\u3081\u308b\u6c7a\u3081\u65b9\u3068\u5e02\u5834\u76ee\u7dda\u3067\u6c7a\u3081\u308b\u6c7a\u3081\u65b9\u304c\u3042\u308b\u3002\u81ea\u793e\u76ee\u7dda\u306e\u6c7a\u3081\u65b9\u306f\u3001\u300c\u6b32\u3057\u3044\u58f2\u4e0a\u300d\u304c\u57fa\u6e96\u3068\u306a\u308a\u3001\u5e02\u5834\u898f\u6a21\u3092\u8003\u616e\u305b\u305a\u306b\u6c7a\u3081\u3066\u3057\u307e\u3046\u3068\u3044\u3064\u307e\u3067\u3082\u9054\u6210\u4e0d\u53ef\u80fd\u306a\u76ee\u6a19\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u3002\u3053\u306e\u305f\u3081\u55b6\u696d\u76ee\u6a19\u3092\u6c7a\u3081\u308b\u6642\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002\u8a73\u3057\u3044\u55b6\u696d\u76ee\u6a19\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-kgi-kpi\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss08-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u76ee\u6a19\u306e\u7acb\u3066\u65b9\u3002KGI\u3092\u6c7a\u3081\u308b\u65b9\u6cd5\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u76ee\u6a19\u306e\u7acb\u3066\u65b9\uff5c\u5177\u4f53\u4f8b\u304b\u3089\u76ee\u6a19\u8a2d\u5b9a\u65b9\u6cd5\uff08KGI\u3068KPI\uff09\u307e\u3067\u5b9f\u8df5\u7684\u306b\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<p>BtoB\u306e\u55b6\u696d\u6226\u7565\u3067\u6d3b\u7528\u3055\u308c\u308bKPI\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u7387\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30b9\u30c8\u3001APO\u7387\u3001\u5546\u8ac7\u7387\u306a\u3069\u3001\u7121\u6570\u306eKPI\u304c\u5b58\u5728\u3059\u308b\u3002\u3057\u304b\u3082\u55b6\u696d\u6226\u8853\uff08\u624b\u6cd5\uff09\u5225\u306b\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u5168\u3066\u306eKPI\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3068\u975e\u5e38\u306b\u5927\u5909\u3060\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u5f0a\u793e\u3067\u3042\u3089\u304b\u3058\u3081KPI\u3068\u3057\u3066\u9078\u5b9a\u3059\u308b\u3068\u52b9\u679c\u7684\u306aKPI\u3092100\u4ee5\u4e0a\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u305f\u3002\u55b6\u696d\u6226\u8853\uff08\u624b\u6cd5\uff09\u5225\u306b\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u3002\u8a73\u7d30\u306f\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-kpi-list\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696dKPI\u3068\u306f\uff1f102\u500b\u306e\u55b6\u696d\u6d3b\u52d5KPI\u4f8b\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6307\u6a19\u306e\u6c7a\u3081\u65b9<\/p><\/div><\/a><\/div>\n<h3>\u624b\u9806\uff12\uff1a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u55b6\u696d\u8ab2\u984c\u3084\u73fe\u72b6\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u5185\u90e8\u306e\u5206\u6790\u3068\u3001\u7af6\u5408\u3084\u9867\u5ba2\u3001\u5e02\u5834\u306a\u3069\u306e\u5916\u90e8\u306e\u5206\u6790\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002\u5185\u90e8\u5206\u6790\u3068\u5916\u90e8\u5206\u6790\u3092\u3055\u3089\u306b\u7d30\u304b\u304f\u5206\u3051\u308b\u3068\u3001\u4e0b\u8a18\u306e\uff15\u3064\u306e\u55b6\u696d\u5206\u6790\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u55b6\u696d\u5206\u6790\u306e\u4e3b\u306a\u7a2e\u985e<\/caption>\n<tr>\n<td>\u7af6\u5408\u5206\u6790<\/td>\n<td>\u7af6\u5408\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u7af6\u5408\u3059\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u9577\u3084\u5f37\u307f\u3001\u4fa1\u683c\u3001\u30b7\u30a7\u30a2\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e02\u5834\u5206\u6790<\/td>\n<td>\u5e02\u5834\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u304c\u53c2\u5165\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u5e02\u5834\u306e\u52d5\u5411\u3084\u30c8\u30ec\u30f3\u30c9\u3001\u7279\u6027\u3001\u5e02\u5834\u898f\u6a21\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u5206\u6790<\/td>\n<td>\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u8ab2\u984c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u5168\u5bb9\u3092\u628a\u63e1\u3059\u308c\u3070\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u7d44\u3081\u3070\u3088\u3044\u306e\u304b\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u58f2\u4e0a\u5206\u6790<\/td>\n<td>\u58f2\u4e0a\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6700\u512a\u826f\u9867\u5ba2\u306e\u628a\u63e1\u3084\u3001\u4eca\u5f8c\u306e\u58f2\u4e0a\u4e88\u6e2c\u3092\u884c\u3046\u5206\u6790\u306e\u3053\u3068\u3060\u3002\u6570\u5024\u304b\u3089\u884c\u3046\u9867\u5ba2\u5206\u6790\u3068\u3044\u3048\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u793e\u5206\u6790\uff08\u55b6\u696d\u8ab2\u984c\u5206\u6790\uff09<\/td>\n<td>\u81ea\u793e\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3001\u4eca\u306e\u55b6\u696d\u306e\u72b6\u6cc1\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3060\u3002\u55b6\u696d\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u4eca\u306e\u55b6\u696d\u8ab2\u984c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u76ee\u7684\u3068\u306a\u308b\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306a\u55b6\u696d\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u306f<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy#%E5%96%B6%E6%A5%AD%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E6%A1%88%E3%81%AB%E4%BD%BF%E3%81%88%E3%82%8B%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%9D%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\">\u3055\u307e\u3056\u307e\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u624b\u6cd5<\/a>\u3092\u6d3b\u7528\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-analysis\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss09-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u5206\u6790\u306b\u5fc5\u8981\u306a\uff15\u3064\u306e\u5206\u6790\u3068\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u6226\u7565\u7acb\u6848\u3084\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d<\/p><\/div><\/a><\/div>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>\u624b\u9806\uff13\uff1a\u5dee\u5225\u5316\u6226\u7565\u3092\u5177\u4f53\u5316\u3059\u308b\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5177\u4f53\u5316\u3068\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\uff09<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u5e02\u5834\u3092\u9078\u3076\u3053\u3068\u3060\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u8868\u73fe\u306b\u5909\u3048\u308c\u3070\u3001\u300c\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u76f8\u6027\u306e\u826f\u3044\u9867\u5ba2\uff08\u5e02\u5834\uff09\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u300d\u3060\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5dee\u5225\u5316\u6226\u7565\u3092\u5177\u4f53\u5316\u3059\u308b\u4e0a\u3067\u3082\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002\u5dee\u5225\u5316\u306f\u300c\u9867\u5ba2\u304b\u3089\u898b\u305f\u5f37\u307f\u306f\u4f55\u304b\uff1f\u300d\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u5177\u4f53\u5316\u3067\u304d\u308b\u3068\u3001\u5dee\u5225\u5316\u3057\u3084\u3059\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304f\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u58f2\u308a\u305f\u3044\u76f8\u624b\u300d\u3068\u300c\u58f2\u308a\u8fbc\u307e\u306a\u3044\u76f8\u624b\u300d\u3092\u6c7a\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u300c\u58f2\u308a\u305f\u3044\u76f8\u624b\u300d\u306e\u30a4\u30e1\u30fc\u30b8\u50cf\u304c\u5177\u4f53\u5316\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u76f8\u624b\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u5f37\u307f\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30a7\u30a2\u3068\u58f2\u308a\u4e0a\u3052\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u3046\u4f7f\u3046\u304b\uff1f\u3068\u3044\u3046\u6226\u7565\u7684\u8996\u70b9\u304b\u3089\u898b\u3066\u3082\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002<\/p>\n<h4>BtoB\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u3084\u308a\u65b9<\/h4>\n<p>BtoB\u55b6\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e00\u822c\u7684\u306b\u306f\u300c\u4f1a\u793e\u5c5e\u6027\u60c5\u5831\uff08\u696d\u7a2e\u3001\u90e8\u9580\u3001\u5f93\u696d\u54e1\u6570\u3001\u5e74\u5546\u3001\u62e0\u70b9\u6570\u306a\u3069\uff09\u300d\u3068\u300c\u62c5\u5f53\u8005\u306e\u5c5e\u6027\u60c5\u5831\uff08\u6240\u5c5e\u90e8\u9580\u3001\u5f79\u8077\u3001\u696d\u52d9\u5185\u5bb9\u3001\u8ab2\u984c\u306a\u3069\uff09\u300d\u3092\u5177\u4f53\u5316\u3057\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u3002\u4f8b\u3048\u3070\u3001\u300c\u5e74\u5546300\u5104\u5186\u4ee5\u4e0a\u306e\u98df\u54c1\u88fd\u9020\u696d\u3067\u751f\u7523\u90e8\u9580\u306b\u6240\u5c5e\u3059\u308b\u8ab2\u9577\u4ee5\u4e0a\u306e\u4eba\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3053\u308c\u3060\u3051\u3067\u306f\u307e\u3060\u307e\u3060\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3068\u62bd\u8c61\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u3055\u3089\u306b\u300c\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u305d\u3046\u304b\u3069\u3046\u304b\uff1f\u300d\u300c\u3069\u3093\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u304b\uff1f\u300d\u306a\u3069\u3068\u3044\u3063\u305f\u5185\u5bb9\u3082\u52a0\u3048\u3066\u3044\u304f\u3068\u3001\u3088\u308a\u9bae\u660e\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u304c\u5177\u4f53\u5316\u3067\u304d\u308b\u3002<\/p>\n<p>\u305d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u30d7\u30ed\u30bb\u30b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle red_box\"><div class=\"box_title\"><span>BtoB\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u30d7\u30ed\u30bb\u30b9<\/span><\/div>\n<ol>\n<li>\uff08\uff11\uff09LTV\u3092\u9ad8\u3081\u308bKPI\u3068\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u4f5c\u6210<\/li>\n<li>\uff08\uff12\uff09\u9867\u5ba2\u3092\u5206\u985e<\/li>\n<li>\uff08\uff13\uff09\u9867\u5ba2\u306e\u8ab2\u984c\u8abf\u67fb\u3068\u8ab2\u984c\u5206\u6790<\/li>\n<li>\uff08\uff14\uff09\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>\uff08\uff15\uff09\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u8a08\u3068\u4f5c\u6210<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u8a73\u7d30\u306a\u8aac\u660e\u3092PDF\u8cc7\u6599\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\" rel=\"noopener\" target=\"_blank\">BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u65b9\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9<\/a>\u300d\u3092\u305c\u3072\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u5177\u4f53\u4f8b\u3082\u4ea4\u3048\u306a\u304c\u3089\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308bBtoB\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u3084\u308a\u65b9\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<h4>BtoB\u55b6\u696d\u306e\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/h4>\n<p>\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u4fa1\u5024\uff08\u5f37\u307f\u304c\u3082\u305f\u3089\u3059\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\uff09\u300d\u3092\u5177\u4f53\u5316\u3057\u305f\u55b6\u696d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u3053\u3068\u3060\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3084\u7279\u9577\u3001\u30a2\u30d4\u30fc\u30eb\u30dd\u30a4\u30f3\u30c8\u3092\u300c\u4e00\u8a00\u3067\u8a00\u3046\u3068\u3069\u3046\u306a\u308b\u306e\u304b\uff1f\u300d\u3092\u5177\u4f53\u5316\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3042\u308b\u3002\u305f\u3060\u3057\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u523a\u3055\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u5b58\u5728\u3057\u306a\u3044\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u9867\u5ba2\u3054\u3068\u306b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5909\u3048\u3066\u3044\u304f\u3068\u3044\u3063\u305f\u5de5\u592b\u3082\u5fc5\u8981\u3060\u3002<\/p>\n<p>\u30bb\u30fc\u30eb\u30b9\u30e1\u30fc\u30bb\u30fc\u30b8\u306f\u55b6\u696d\u306e\u8ef8\u3068\u306a\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u3053\u306e\u8ef8\u304c\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308b\u3068\u3001\u55b6\u696dKPI\u306e\u6539\u5584\u306b\u8ca2\u732e\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u3002<\/p>\n<p>\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u300c\u81ea\u793e\u306e\u5f37\u307f\u300d\u3084\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u5bc6\u63a5\u306b\u7d61\u307f\u5408\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u300c\u81ea\u793e\u306e\u5f37\u307f\u300d\u3068\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u5177\u4f53\u5316\u3057\u3066\u304b\u3089\u691c\u8a0e\u3059\u308b\u3068\u3088\u3044\u3002<\/p>\n<p>\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u3082\u3001\u305d\u306e\u624b\u9806\u3092PDF\u8cc7\u6599\u306b\u307e\u3068\u3081\u305f\u3002\u7279\u306b\u81ea\u793e\u306e\u5f37\u307f\u304c\u751f\u304d\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u304b\uff1f\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5185\u5bb9\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6c7a\u3081\u308b\u3002<\/p>\n<div class=\"c_box intitle red_box\"><div class=\"box_title\"><span>PDF\u3067\u7d39\u4ecb\u3057\u3066\u3044\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/span><\/div>\n<ol>\n<li>\u9867\u5ba2\u30fb\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3092\u8abf\u67fb<\/li>\n<li>\u9867\u5ba2\u306e\u8ab2\u984c\u5206\u6790<\/li>\n<li>\u81ea\u793e\u5206\u6790\uff08\u81ea\u793e\u306e\u5f37\u307f\u304b\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\u306e\u5206\u6790\uff09<\/li>\n<li>\u76f8\u601d\u76f8\u611b\u8868\u3092\u4f5c\u6210<\/li>\n<li>\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5177\u4f53\u5316<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u624b\u9806\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305fPDF\u8cc7\u6599\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/a>\u300d\u3092\u7121\u6599\u914d\u5e03\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u6b32\u3057\u3044\u3002<\/p>\n<h3>\u624b\u9806\uff14\uff1a\u55b6\u696d\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3051\u308b\u55b6\u696d\u65b9\u91dd\uff08\u55b6\u696d\u6d3b\u52d5\u65b9\u91dd\uff09\u3068\u306f\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\uff08\u4eba\u6750\u3084\u30b3\u30cd\u3001\u4e88\u7b97\u306a\u3069\uff09\u3092\u3069\u3046\u6d3b\u7528\u3059\u3079\u304d\u304b\uff1f\u306e\u6d3b\u7528\u65b9\u91dd\u3092\u6c7a\u3081\u308b\u3053\u3068\u3060\u3002\u81ea\u793e\u306e\u73fe\u72b6\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u4e0a\u3067\u3001\u55b6\u696d\u306e\u4f55\u3092\u512a\u5148\u3059\u3079\u304d\u304b\uff1f\u3069\u3093\u306a\u6226\u8853\uff08\u55b6\u696d\u624b\u6cd5\uff09\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u7387\u5316\u3044\u3044\u304b\uff1f\u306a\u3069\u306e\u5168\u4f53\u7684\u306a\u65b9\u91dd\u3092\u6c7a\u3081\u308b\u3002\u4e8b\u524d\u306b\u6c7a\u3081\u3066\u304a\u304f\u3068\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3057\u5177\u4f53\u5316\u3059\u308b\u969b\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u3089\u308c\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u55b6\u696d\u5206\u6790\u306e\u300cKPI\u30c4\u30ea\u30fc\u5206\u6790\u300d\u306b\u3088\u308a\u3001\u73fe\u72b6\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u300c\u56f3\uff1aKPI\u30c4\u30ea\u30fc\u5206\u6790\u306e\u4f8b\u300d\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3060\u3063\u305f\u3068\u3057\u3088\u3046\u3002<\/p>\n<div id=\"attachment_8832\" style=\"width: 1268px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8832\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/btobss-houshin01.jpg\" alt=\"\u56f3\uff1aKPI\u30c4\u30ea\u30fc\u5206\u6790\u306e\u4f8b\" width=\"1258\" height=\"532\" class=\"size-full wp-image-8832\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/btobss-houshin01.jpg 1258w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/btobss-houshin01-300x127.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/btobss-houshin01-1024x433.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/btobss-houshin01-768x325.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/btobss-houshin01-718x304.jpg 718w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><p id=\"caption-attachment-8832\" class=\"wp-caption-text\">\u56f3\uff1aKPI\u30c4\u30ea\u30fc\u5206\u6790\u306e\u4f8b<\/p><\/div>\n<p>\u3053\u306e\u5834\u5408\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u80b2\u6210\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u3053\u3053\u304c\u55b6\u696d\u306e\u30cd\u30c3\u30af\u3060\u3002\u3053\u306e\u6642\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u65b9\u91dd\u3068\u3057\u3066\u306f\u3001\u300c\uff12\u3064\u306e\u9078\u629e\u80a2\u4f8b\u300d\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u80b2\u6210\u5c02\u4efb\u30c1\u30fc\u30e0\u3092\u8a2d\u7f6e\u3059\u308b\u5834\u5408\u306f\u3001\u300c\u4eba\u4e2d\u5fc3\u300d\u306e\u30ea\u30bd\u30fc\u30b9\u6d3b\u7528\u3068\u306a\u308b\u3002\u4eba\u6750\u306b\u4f59\u529b\u304c\u3042\u308b\u5834\u5408\u306f\u554f\u984c\u306a\u3044\u304c\u3001\u4f59\u529b\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u30fb\u9867\u5ba2\u7dad\u6301\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u696d\u52d9\u306e\u6642\u9593\u3092\u524a\u6e1b\u3057\u3001\u80b2\u6210\u306b\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u80b2\u6210\u30c1\u30fc\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306a\u3069\u3068\u5354\u529b\u3057\u3001\u80b2\u6210\u3092\u30c7\u30b8\u30bf\u30eb\u5316\u3059\u308b\u3053\u3068\u3068\u306a\u308b\u3002\u80b2\u6210\u5c02\u4efb\u30c1\u30fc\u30e0\u3088\u308a\u3082\u81e8\u6a5f\u5fdc\u5909\u306a\u5bfe\u5fdc\u306f\u96e3\u3057\u3044\u3082\u306e\u306e\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u55b6\u696d\u90e8\u9580\u306e\u4eba\u6750\u306f\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u30fb\u9867\u5ba2\u7dad\u6301\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u9078\u629e\u80a2\u3092\u4f5c\u308a\u3001\u305d\u3053\u304b\u3089\u3069\u3046\u3044\u3046\u65b9\u91dd\u3067\u3044\u3053\u3046\u304b\uff1f\u3068\u4e8b\u524d\u306b\u6c7a\u3081\u3066\u304a\u304f\u3002\u3053\u308c\u304c\u55b6\u696d\u6226\u7565\u306b\u304a\u3051\u308b\u55b6\u696d\u65b9\u91dd\u306e\u4f8b\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\uff12\u3064\u306e\u9078\u629e\u80a2\u4f8b<\/span><\/div>\n<ol>\n<li>\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u3092\u3088\u308a\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u80b2\u6210\u5c02\u4efb\u30c1\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u80b2\u6210\u3092\u5f37\u5316\u3059\u308b<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u6bb5\u968e\u3067\u306f\u300c\u58f2\u308c\u308b\u304b\u3069\u3046\u304b\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u80b2\u6210\u30c1\u30fc\u30e0\u3092\u69cb\u7bc9\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>\u624b\u9806\uff15\uff1a\u55b6\u696d\u3092\u4f5c\u6226\u30fb\u6226\u8853\u306b\u5206\u89e3\u3057\u55b6\u696d\u6226\u7565\u3068\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7b56\u5b9a\u3059\u308b<\/h3>\n<p>\u3053\u3053\u307e\u3067\u6e96\u5099\u3067\u304d\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u6848\u3060\u3002\u305d\u306e\u7acb\u6848\u624b\u9806\u306f\u4e3b\u306b\uff13\u6bb5\u968e\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u9032\u3081\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u6848\u624b\u9806<\/span><\/div>\n<ol>\n<li>\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u7acb\u6848\u624b\u9806\u306e\u8a73\u7d30\u306f\u5f8c\u307b\u3069\u3001\u52d5\u753b\u3067\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u304c\u3001\u5148\u306b\u5404\u624b\u9806\u306e\u6982\u8981\u306e\u307f\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h4>\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/h4>\n<p>\u55b6\u696d\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b\u6bb5\u968e\u3067\u306f\u3001\u55b6\u696d\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5b9f\u73fe\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u4f5c\u6226\u3068\u3057\u3066\u5206\u89e3\u3057\u3066\u3044\u304f\u3002\u55b6\u696d\u76ee\u6a19\u306f\u58f2\u4e0a\u306e\u5411\u4e0a\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u3053\u304b\u3089\u9006\u7b97\u3059\u308b\u3068\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f5c\u6226\u306b\u5206\u89e3\u3067\u304d\u308b\u3002<\/p>\n<ol>\n<li>\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u4f5c\u6226<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u3092\u80b2\u6210\u3059\u308b\u4f5c\u6226<\/li>\n<li>\u55b6\u696d\u6848\u4ef6\u3092\u5275\u51fa\u3057\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3059\u308b\u4f5c\u6226<\/li>\n<li>\u7372\u5f97\u3057\u305f\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u4f5c\u6226<\/li>\n<\/ol>\n<h4>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b<\/h4>\n<p>\u6b21\u306b\u3001\u4f5c\u6226\u3054\u3068\u306b\u6226\u8853\uff08\u55b6\u696d\u624b\u6cd5\uff09\u3092\u9078\u5b9a\u3059\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u65b9\u91dd\u306b\u5f93\u3063\u3066\u3001\u5404\u4f5c\u6226\u3092\u3069\u3093\u306a\u624b\u6cd5\u3067\u5b9f\u73fe\u3059\u308b\u304b\uff1f\u3092\u8003\u3048\u3066\u3044\u304f\u3002\u6226\u8853\u9078\u5b9a\u3068\u3044\u3046\u6bb5\u968e\u3060\u3002\u4eba\u4e2d\u5fc3\u3067\u3042\u308c\u3070\u3001\u5168\u3066\u306e\u4f5c\u6226\u306f\u4eba\u304c\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3068\u306a\u308b\u3002\u9006\u306b\u4eba\u624b\u4e0d\u8db3\u3067\u3042\u308c\u3070\u3001\u4f55\u304b\u306e\u4f5c\u6226\u3092\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h4>\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/h4>\n<p>\u4f5c\u6226\u306b\u5bfe\u3057\u3066\u6226\u8853\u304c\u6c7a\u307e\u308c\u3070\u3001\u3042\u3068\u306f\u300c\u8ab0\u304c\u3044\u3064\u307e\u3067\u306b\u3084\u308b\u304b\uff1f\u300d\u3068\u3044\u3046\u8a08\u753b\u3092\u7b56\u5b9a\u3059\u308b\u3002\u3053\u308c\u304c\u55b6\u696d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3060\u3002\u3053\u306e\u6642\u3001\u5404\u6226\u8853\u306b\u306fKPI\uff08\u305d\u306e\u6226\u8853\u3067\u9054\u6210\u3059\u3079\u304d\u6307\u6a19\uff09\u304c\u3042\u308a\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3069\u3046\u52d5\u304f\u304b\uff1f\u3069\u306e\u3088\u3046\u306bPDCA\u3092\u56de\u3059\u304b\u3092\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u3068\u306a\u308b\u3002\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u30b3\u30e9\u30e0\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-actionplan\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u6848\u30fb\u5177\u4f53\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3068\u30a8\u30af\u30bb\u30eb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u3010\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u3011\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u3066\u65b9\uff5c\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u4f5c\u308a\u65b9\u306e\u30b3\u30c4\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<p>\u4ee5\u4e0a\u304c\uff13\u6bb5\u968e\u306e\u624b\u9806\u306e\u6982\u8981\u3060\u3002\u7acb\u6848\u65b9\u6cd5\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e10\u5206\u7a0b\u5ea6\u306e\u52d5\u753b\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u52d5\u753b\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u524d\u306b\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/sales-strategy-temp.pptx\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u7528\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>\u300d\u3092\u4e8b\u524d\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u3053\u3046\u3002\u52d5\u753b\u3092\u898b\u306a\u304c\u3089\u305c\u3072\u6226\u7565\u7acb\u6848\u3092\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"366\" src=\"https:\/\/www.youtube.com\/embed\/4JAqChD_sEY?si=9Jlm-GRr4cEriNdT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>\u3053\u306e\u52d5\u753b\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u306f\u3001\u540c\u3058\u5185\u5bb9\u3092PDF\u8cc7\u6599\u306b\u3082\u307e\u3068\u3081\u3066\u3044\u308b\u3002PDF\u8cc7\u6599\u306e\u4e3b\u306a\u5185\u5bb9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002\u3053\u306ePDF\u8cc7\u6599\u306f\u3001\u672c\u30b3\u30e9\u30e0\u3067\u3082\u914d\u5e03\u3057\u3066\u3044\u308b\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/sales-strategy-temp.pptx\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u7528\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>\u300d\u300c <a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/ss-action-plan.xlsx\">\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/a>\u300d\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/ss-pdca.xlsx\">\u55b6\u696dKPI\u306e\u53ef\u8996\u5316\u30ec\u30dd\u30fc\u30c8\u306e\u30a8\u30af\u30bb\u30eb\u30b5\u30f3\u30d7\u30eb<\/a>\u300d\u30921\u679a\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\u306b\u307e\u3068\u3081\u3001\u4fef\u77b0\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u304c\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3080\u3060\u308d\u3046\u3002<\/p>\n<div class=\"c_box intitle red_box\"><div class=\"box_title\"><span>PDF\u8cc7\u6599\u306e\u4e3b\u306a\u5185\u5bb9<\/span><\/div>\n<ol>\n<li style=\"margin:5px;\">ALUHA\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u306e\u6982\u8981\u3068\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u306e\u8a18\u5165\u4f8b\u30b7\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u6226\u7565\u3092\u7acb\u6848\u3059\u308b<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u76ee\u6a19\uff08KGI\uff09\u3084\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u76ee\u6a19\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li style=\"margin:5px;\">\u4f5c\u6226\u3067\u9054\u6210\u3059\u3079\u304d\u4f7f\u547d\u3092\u6587\u7ae0\u5316\u3059\u308b<\/li>\n<li style=\"margin:5px;\">\u4f5c\u6226\u306e\u4f7f\u547d\u306b\u95a2\u9023\u3059\u308bKPI\u3092\u9078\u5b9a<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u6226\u7565\u306e\u76ee\u6a19\u3068\u4f5c\u6226\u3078\u306e\u5206\u89e3\u306e\u5177\u4f53\u4f8b<\/li>\n<li style=\"margin:5px;\">\u4f5c\u6226\u306e\u4f7f\u547d\u30fbKPI\u306b\u5bfe\u3057\u3066\u55b6\u696d\u624b\u6cd5\uff08\u6226\u8853\uff09\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u6226\u8853\u306eKPI\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u6226\u8853\u3068KPI\u9078\u5b9a\u306e\u5177\u4f53\u4f8b<\/li>\n<li style=\"margin:5px;\">\u6226\u8853\u306b\u5bfe\u3057\u3066\u8ab0\u304c\u3084\u308b\u304b\uff1f\u3092\u6c7a\u3081\u308b<\/li>\n<li style=\"margin:5px;\">\u6226\u8853\u306b\u5bfe\u3057\u3066\u8ab0\u304c\u3084\u308b\u304b\u306e\u8a18\u5165\u4f8b<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u8a08\u753b\u306b\u843d\u3068\u3057\u8fbc\u3080<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u8a08\u753b\u306e\u8a18\u5165\u4f8b<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u306ePDCA\u3092\u56de\u3059<\/li>\n<li style=\"margin:5px;\">\u55b6\u696d\u306ePDCA\u306e\u8a18\u5165\u4f8b<\/li>\n<li style=\"margin:5px;\">\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u30b7\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/li>\n<\/ol>\n<\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u3042\u3068\u3067\u6226\u7565\u7acb\u6848\u3059\u308b\u6642\u306b\u4fbf\u5229\u306a\u306e\u3067\u8cc7\u6599\u8acb\u6c42\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<h3>\u624b\u9806\uff16\uff1a\u55b6\u696d\u6226\u7565\u306ePDCA\u3092\u56de\u3059\uff08KPI\u3092\u53ef\u8996\u5316\u3059\u308b\uff09<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u306ePDCA\u3092\u56de\u3059\u30d7\u30ed\u30bb\u30b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u30d7\u30ed\u30bb\u30b9<\/span><\/div>\n<ol>\n<li>PDCA\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f5c\u6210<\/li>\n<li>KPI\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u30eb\u30fc\u30eb\u5316<\/li>\n<li>\u30d9\u30fc\u30b9KPI\u3092\u7b97\u51fa<\/li>\n<li>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u5f93\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b<\/li>\n<li>\u518d\u5ea6KPI\u3092\u6e2c\u5b9a\u3057\u30d9\u30fc\u30b9KPI\u3068\u6bd4\u8f03<\/li>\n<li>\u6539\u5584\u3059\u3079\u304dKPI\u3092\u9078\u5b9a\u3057\u5177\u4f53\u7b56\u3092\u691c\u8a0e<\/li>\n<li>\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u5b9f\u884c\u3057\u518d\u5ea6KPI\u306e\u8a08\u6e2c\u3078<\/li>\n<\/ol>\n<\/div>\n<p>\u5404\u30d7\u30ed\u30bb\u30b9\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>PDCA\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f5c\u6210<\/h3>\n<p>PDCA\u30ec\u30dd\u30fc\u30c8\u3068\u306f\u3001\u7d99\u7d9a\u7684\u306b\u6e2c\u5b9a\u3059\u3079\u304dKPI\u3092\u53ef\u8996\u5316\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u306e\u3053\u3068\u3067\u3001KPI\u30c4\u30ea\u30fc\uff08\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff09\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u3002\u55b6\u696d\u6226\u7565\u306eKPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308a\u3001\u8a08\u6e2c\u3059\u3079\u304d\u6570\u5024\u3092\u4fef\u77b0\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001WEB\u3092\u6d3b\u7528\u3057\u3066\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u5b9f\u884c\u3059\u308b\u3068\u3044\u3046\u5834\u5408\u3001PDCA\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_5242\" style=\"width: 932px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5242\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-img02.jpg\" alt=\"PDCA\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\" width=\"922\" height=\"912\" class=\"size-full wp-image-5242\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-img02.jpg 922w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-img02-300x297.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-img02-768x760.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-img02-718x710.jpg 718w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><p id=\"caption-attachment-5242\" class=\"wp-caption-text\">\u55b6\u696d\u306ePDCA\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/p><\/div>\n<p>\u3053\u306e\u3088\u3046\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u55b6\u696d\u306e\u6226\u8853\u6bce\u306b\u4f5c\u308a\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u3057\u3066\u6e96\u5099\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<h3>KPI\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u30eb\u30fc\u30eb\u5316<\/h3>\n<p>PDCA\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001\u6b21\u306f\u3001KPI\u306e\u8a08\u7b97\u30fb\u7b97\u51fa\u65b9\u6cd5\u306e\u30eb\u30fc\u30eb\u5316\u3060\u3002KPI\u306f\u6570\u5024\u5316\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u6570\u5024\u306e\u7b97\u51fa\u65b9\u6cd5\uff08\u3069\u3093\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u6761\u4ef6\u30fb\u30eb\u30fc\u30eb\u3067\u8a08\u7b97\u3059\u308b\u304b\uff1f\uff09\u3092\u7d30\u304b\u304f\u6c7a\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h3>\u30d9\u30fc\u30b9KPI\u3092\u7b97\u51fa<\/h3>\n<p>\u8a08\u7b97\u65b9\u6cd5\u3092\u6c7a\u3081\u305f\u3089\u3001\u30d9\u30fc\u30b9KPI\u306e\u7b97\u51fa\u3060\u3002\u30d9\u30fc\u30b9KPI\u3068\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u306e\u30d9\u30fc\u30b9\u3068\u306a\u308bKPI\uff08\u521d\u671f\u306eKPI\uff09\u306e\u3053\u3068\u3067\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u8a00\u3048\u3070\u3001\u300c\u73fe\u6bb5\u968e\u306eKPI\u306e\u5b9f\u6e2c\u5024\u300d\u306e\u3053\u3068\u3067\u3042\u308b\u3002PDCA\u30b5\u30a4\u30af\u30eb\u306f\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u30b5\u30a4\u30af\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u4eca\u306eKPI\u3092\u57fa\u6e96\u5024\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\uff1f\u55b6\u696d\u6d3b\u52d5\u306b\u52b9\u679c\u304c\u3042\u308b\u304b\u3069\u3046\u304b\uff1f\u3092\u6570\u5024\u3067\u78ba\u8a8d\u3067\u304d\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h3>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u5f93\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b<\/h3>\n<p>\u30d9\u30fc\u30b9KPI\u306e\u7b97\u51fa\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u5f93\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3057\u3088\u3046\u3002\u5b9f\u969b\u306b\u6d3b\u52d5\u3059\u308b\u306e\u3067\u3042\u308b\u3002\u5404KPI\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u5b9f\u884c\u3059\u308b\u6bb5\u968e\u3060\u3002\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3057\u306a\u304c\u3089\u3001\u6b21\u306bKPI\u3092\u6e2c\u5b9a\u3059\u308b\u65e5\u6642\u3092\u6c7a\u3081\u3066\u304a\u304f\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<h3>\u518d\u5ea6KPI\u3092\u6e2c\u5b9a\u3057\u30d9\u30fc\u30b9KPI\u3068\u6bd4\u8f03<\/h3>\n<p>\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3057\u305f\u3089\u518d\u5ea6\u3001PDCA\u30ec\u30dd\u30fc\u30c8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u8a08\u7b97\u30eb\u30fc\u30eb\u306b\u5f93\u3044\u6700\u65b0\u306eKPI\u3092\u7b97\u51fa\u3059\u308b\u3002\u6700\u521d\u306b\u7b97\u51fa\u3057\u305f\u30d9\u30fc\u30b9KPI\u3068\u6700\u65b0\u306eKPI\u304c\u3069\u3046\u5909\u5316\u3057\u3066\u3044\u308b\u304b\uff1f\u3092\u6bd4\u8f03\u3059\u308b\u3002<\/p>\n<h3>\u6539\u5584\u3059\u3079\u304dKPI\u3092\u9078\u5b9a\u3057\u5177\u4f53\u7b56\u3092\u691c\u8a0e<\/h3>\n<p>\u6bd4\u8f03\u3057\u305f\u3089\u3069\u3053\u304b\u304c\u60aa\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u6570\u5024\u304c\u4f38\u3073\u3066\u3044\u306a\u3044\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u305d\u3046\u3044\u3063\u305f\u7b87\u6240\u304c\u6226\u8853\u306e\u30cd\u30c3\u30af\u3068\u306a\u308a\u3001\u6226\u7565\u306e\u30cd\u30c3\u30af\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3057\u3088\u3046\u3002<\/p>\n<h3>\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u5b9f\u884c\u3057\u518d\u5ea6KPI\u306e\u8a08\u6e2c\u3078<\/h3>\n<p>\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3057\u305f\u3089\u305d\u306e\u6539\u5584\u7b56\u3092\u5b9f\u969b\u306b\u5b9f\u884c\u3059\u308b\u3002\u305d\u3057\u3066\u518d\u5ea6\u3001\u65e5\u6642\u3092\u6c7a\u3081\u3066KPI\u3092\u6e2c\u5b9a\u3057\u3001\u30d9\u30fc\u30b9KPI\u3084\u524d\u56deKPI\u3068\u306e\u6bd4\u8f03\u3092\u884c\u3046\u3002\u3053\u308c\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u679c\u7684\u30fb\u52b9\u7387\u7684\u306b\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u55b6\u696d\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30b3\u30e9\u30e0\u3067\u3082\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/ss-pdca.xlsx\" rel=\"noopener\" target=\"_blank\">\u55b6\u696dKPI\u306e\u53ef\u8996\u5316\u30ec\u30dd\u30fc\u30c8\u306e\u30a8\u30af\u30bb\u30eb\u30b5\u30f3\u30d7\u30eb<\/a>\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001PDCA\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-pdca\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u3068\u30ec\u30dd\u30fc\u30c8\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u3092\u5177\u4f53\u4f8b\u3068\u3042\u308f\u305b\u3066\u89e3\u8aac\u3010\u30b5\u30f3\u30d7\u30eb\u30b7\u30fc\u30c8\u4ed8\u3011<\/p><\/div><\/a><\/div>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E6%A1%88%E3%81%AB%E4%BD%BF%E3%81%88%E3%82%8B%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%81%A8%E3%81%9D%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\"><\/span>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u305d\u306e\u5177\u4f53\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u3001\u5404\u7a2e\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6982\u8981\u3068\u305d\u306e\u5177\u4f53\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u4f7f\u3048\u308b8\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u624b\u6cd5<\/caption>\n<tr>\n<td>3C\u5206\u6790<\/td>\n<td>\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u300d\u306e\u5206\u6790\u304b\u3089\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u306e\u4e8b\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u8981\u56e0\u3092\u7279\u5b9a\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/td>\n<\/tr>\n<tr>\n<td>4P\u5206\u6790<\/td>\n<td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092Product\uff08\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\uff09\u3001Price\uff08\u4fa1\u683c\uff09\u3001Place\uff08\u63d0\u4f9b\u65b9\u6cd5\uff09\u3001Promotion\uff08\u8ca9\u4fc3\u65b9\u6cd5\uff09\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/td>\n<\/tr>\n<tr>\n<td>SWOT\u5206\u6790<\/td>\n<td>\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/td>\n<\/tr>\n<tr>\n<td>PEST\u5206\u6790<\/td>\n<td>\u5916\u90e8\u74b0\u5883\u304c\u81ea\u793e\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/td>\n<td>\u5916\u90e8\u74b0\u5883\u30925\u3064\u306e\u8981\u56e0\u304b\u3089\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/td>\n<\/tr>\n<tr>\n<td>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/td>\n<td>\u9867\u5ba2\u3092\u3055\u307e\u3056\u307e\u306a\u5207\u308a\u53e3\u3067\u5206\u985e\u3057\u3001\u5206\u985e\u3057\u305f\u9867\u5ba2\u3054\u3068\u306b\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0<\/td>\n<td>\u81a8\u5927\u306a\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u6398\u3059\u308b\u5206\u6790\u624b\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>USP\u5206\u6790<\/td>\n<td>\u9867\u5ba2\u304b\u3089\u898b\u305f\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\uff18\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308b\u304c\u3001\u3053\u3053\u3067\u306f\u3001\u7279\u306b\u4ee3\u8868\u7684\u306a3C\u5206\u6790\u30014P\u5206\u6790\u3001SWOT\u5206\u6790\u306e\uff13\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6982\u8981\u3068\u5177\u4f53\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u6b8b\u308a\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30b3\u30e9\u30e0\u3092\u53c2\u7167\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-analysis\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss09-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u5206\u6790\u306b\u5fc5\u8981\u306a\uff15\u3064\u306e\u5206\u6790\u3068\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u6226\u7565\u7acb\u6848\u3084\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d<\/p><\/div><\/a><\/div>\n<h3>3C\u5206\u6790<\/h3>\n<div id=\"attachment_9791\" style=\"width: 1612px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9791\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c.jpg\" alt=\"3C\u5206\u6790\" width=\"1602\" height=\"636\" class=\"size-full wp-image-9791\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c.jpg 1602w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c-300x119.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c-1024x407.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c-768x305.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c-1536x610.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-3c-718x285.jpg 718w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><p id=\"caption-attachment-9791\" class=\"wp-caption-text\">3C\u5206\u6790<\/p><\/div>\n<p>3C\u5206\u6790\u3068\u306f\u3001\u5e02\u5834\u3084\u7af6\u5408\u30fb\u81ea\u793e\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3060\u3002Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3\u3064\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u982d\u6587\u5b57\u3092\u53d6\u3063\u30663C\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>3C\u5206\u6790\u306e\u7279\u5fb4\u306f\u3001\uff13\u3064\u306eC\u306e\u8996\u70b9\u304b\u3089\u55b6\u696d\u6226\u7565\u306b\u5fc5\u8981\u306a\u5dee\u5225\u5316\u6226\u7565\u3084\u3001\u4fa1\u5024\u63d0\u6848\u306e\u5177\u4f53\u5316\u306a\u3069\u304c\u884c\u3048\u308b\u3002\u3067\u306f\u3001\u5b9f\u969b\u306b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308bBtoB\u306eIT\u4f01\u696d\u3092\u4f8b\u306b\u30013C\u5206\u6790\u306e\u5177\u4f53\u4f8b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>BtoB\u4f01\u696d\u306e3C\u5206\u6790\u306e\u5177\u4f53\u4f8b<\/caption>\n<tr>\n<td>Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09<\/td>\n<td>\n\u30fbDX\u63a8\u9032\u3084\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306a\u3069\u306e\u5f71\u97ff\u3067\u3001\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u306f\u6210\u9577\u304c\u671f\u5f85\u3067\u304d\u308b<br \/>\n\u30fb\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u3001IT\u904b\u7528\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fc\u306b\u5bfe\u3057\u3066\u30cb\u30fc\u30ba\u304c\u5f37\u3044\n<\/td>\n<\/tr>\n<tr>\n<td>Competitor\uff08\u7af6\u5408\uff09<\/td>\n<td>\n\u30fb\u5727\u5012\u7684\u306a\u8a8d\u77e5\u5ea6\u3068\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u305d\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u6301\u3064\u5927\u624b\u4f01\u696d\u304c\u6570\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u308b\u3002<br \/>\n\u30fb\u3057\u304b\u3057\u3001\u8907\u96d1\u306a\u4ed5\u7d44\u307f\u3068\u6599\u91d1\u4f53\u7cfb\u3067\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u9808\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u591a\u3044\n<\/td>\n<\/tr>\n<tr>\n<td>Company\uff08\u81ea\u793e\uff09<\/td>\n<td>\n\u30fb\u81ea\u793e\u793e\u54e1\u306e\u4e2d\u306b\u3001\u4e0d\u52d5\u7523\u95a2\u9023\u6cd5\u6848\u3068\u4e0d\u52d5\u7523\u306e\u8cc3\u8cb8\u696d\u52d9\u306b\u8a73\u3057\u3044\u793e\u54e1\u304c\u6570\u591a\u304f\u3044\u308b\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u3057\u3066\u300c\u4e0d\u52d5\u7523\u696d\u754c\u306e\u77e5\u8b58\u306e\u8c4a\u5bcc\u3055\u300d\u3092\u6319\u3052\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u304b\u3064\u3001\u5e02\u5834\u30fb\u7af6\u5408\u306b\u5bfe\u6297\u3059\u308b\u306b\u306f\u3001\u300c\u4e0d\u52d5\u7523\u306e\u8cc3\u8cb8\u696d\u52d9\u306b\u7279\u5316\u3057\u305f\u76f4\u611f\u7684\u3067\u4f4e\u30b3\u30b9\u30c8\u3067\u5c0e\u5165\u3067\u304d\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u958b\u300d\u3068\u3044\u3046\u6226\u7565\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304f\u308b\u3002\u3064\u307e\u308a\u3001\u30cb\u30c3\u30c1\u306a\u9818\u57df\u3067No1\u3092\u76ee\u6307\u3059\u3068\u3044\u3046\u6226\u7565\u3060\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b3C\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u306e\u76ee\u6a19\u3067\u3042\u308b\u300c\u58f2\u4e0a\u62e1\u5927\u300d\u306b\u3080\u3051\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u3069\u3046\u6d3b\u304b\u3059\u306e\u304c\u3088\u3044\u304b\uff1f\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>4P\u5206\u6790<\/h3>\n<div id=\"attachment_9792\" style=\"width: 1250px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9792\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-4p.jpg\" alt=\"4P\u5206\u6790\" width=\"1240\" height=\"584\" class=\"size-full wp-image-9792\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-4p.jpg 1240w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-4p-300x141.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-4p-1024x482.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-4p-768x362.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-4p-718x338.jpg 718w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><p id=\"caption-attachment-9792\" class=\"wp-caption-text\">4P\u5206\u6790<\/p><\/div>\n<p>4P\u5206\u6790\u3068\u306f\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u30004\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5\u3060\u3002Product\uff08\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\uff09\u3001Price\uff08\u4fa1\u683c\uff09\u3001Place\uff08\u63d0\u4f9b\u65b9\u6cd5\uff09\u3001Promotion\uff08\u8ca9\u4fc3\u65b9\u6cd5\uff09\u306e4\u3064\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u30014P\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>4P\u5206\u6790\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u4e00\u8cab\u6027\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306b\u975e\u5e38\u306b\u4fbf\u5229\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u30024P\u306f\u3001\u4e92\u3044\u306b\u8907\u96d1\u306b\u95a2\u9023\u3057\u5408\u3046\u8981\u7d20\u3067\u3042\u308b\u305f\u3081\u3001\u500b\u5225\u306b\u8003\u3048\u308b\u3068\u6226\u7565\u306b\u4e00\u8cab\u6027\u304c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u9ad8\u54c1\u8cea\u30fb\u6700\u65b0\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u305f\u88fd\u54c1\u3092\u958b\u767a\u3057\u3066\u3082\u3001\u4f4e\u4fa1\u683c\u3067\u58f2\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u3055\u3089\u306b\u3001\u901a\u8ca9\u3067\u624b\u8efd\u306b\u8cfc\u5165\u3068\u3044\u3063\u305f\u63d0\u4f9b\u65b9\u6cd5\u3082\u96e3\u3057\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308bBtoB\u306eIT\u4f01\u696d\u3092\u4f8b\u306b\u30014P\u5206\u6790\u306e\u5177\u4f53\u4f8b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>4P\u5206\u6790\u306e\u6982\u8981<\/caption>\n<tr>\n<td>Product\uff08\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\uff09<\/td>\n<td>\n\u3010\u58f2\u308c\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u3011<br \/>\n\u4f8b\uff1a\u4e0d\u52d5\u7523\u306e\u8cc3\u8cb8\u696d\u52d9\u306b\u7279\u5316\u3057\u305f\u76f4\u611f\u7684\u3067\u4f4e\u30b3\u30b9\u30c8\u3067\u5c0e\u5165\u3067\u304d\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\n<\/td>\n<\/tr>\n<tr>\n<td>Price\uff08\u4fa1\u683c\uff09<\/td>\n<td>\n\u3010\u58f2\u308c\u308b\u5024\u6bb5\u3067\u58f2\u308b\u3053\u3068\u3011<br \/>\n\u4f8b\uff1a\u5730\u5834\u306e\u4e0d\u52d5\u7523\u4f1a\u793e\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u30811\u4eba500\u5186\uff0f\u6708\u3067\u4f7f\u3048\u308b\n<\/td>\n<\/tr>\n<tr>\n<td>Place\uff08\u63d0\u4f9b\u65b9\u6cd5\uff09<\/td>\n<td>\n\u3010\u58f2\u308c\u308b\u5834\u6240\u3067\u58f2\u308b\u3053\u3068\u3011<br \/>\n\u4f8b\uff1a\u4e0d\u52d5\u7523\u5c02\u9580\u30b5\u30a4\u30c8\u3067\u306e\u5e83\u544a\u3001\u300c\u7269\u4ef6\u7ba1\u7406\u300d\u300c\u4e0d\u52d5\u7523\u5951\u7d04\u7ba1\u7406\u300d\u306a\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306eSEO\u5bfe\u7b56\u3068\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u4e0d\u52d5\u7523\u696d\u5411\u3051\u5c55\u793a\u4f1a\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306a\u3069\n<\/td>\n<\/tr>\n<tr>\n<td>Promotion\uff08\u8ca9\u4fc3\u65b9\u6cd5\uff09<\/td>\n<td>\n\u3010\u58f2\u308c\u308b\u58f2\u308a\u65b9\u3067\u58f2\u308b\u3011<br \/>\n\u4f4e\u4fa1\u683c\u3067\u3042\u308b\u305f\u3081\u4eba\u306b\u3088\u308b\u55b6\u696d\u3092\u884c\u3046\u3068\u5de5\u6570\u304c\u304b\u304b\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u55b6\u696d\u6226\u7565\u304c\u5fc5\u8981\u3002\u4e0d\u52d5\u7523\u95a2\u9023\u696d\u52d9\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u52b9\u7387\u7684\u306b\u696d\u52d9\u304c\u9032\u3081\u3089\u308c\u308b\u304b\uff1f\u3092\u8aac\u660e\u3057\u305f\u52d5\u753b\u3092\u5145\u5b9f\u3055\u305b\u3001\u3067\u304d\u308b\u9650\u308a\u30cd\u30c3\u30c8\u3067\u306e\u55b6\u696d\u5b8c\u7d50\u3092\u72d9\u3046\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u5c55\u958b\u3002\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3042\u304f\u307e\u3067\uff11\u3064\u306e\u4f8b\u3067\u3042\u308b\u304c\u3001\u3069\u3093\u306a\u4f01\u696d\u306b\u3069\u3093\u306a\u5546\u6750\u3092\u3069\u3093\u306a\u5024\u6bb5\u3067\u3069\u3046\u58f2\u308b\u306e\u304b\uff1f\u306e4\u3064\u306eP\u304c\u9023\u52d5\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>SWOT\u5206\u6790<\/h3>\n<div id=\"attachment_9793\" style=\"width: 1334px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9793\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-swot.jpg\" alt=\"SWOT\u5206\u6790\" width=\"1324\" height=\"552\" class=\"size-full wp-image-9793\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-swot.jpg 1324w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-swot-300x125.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-swot-1024x427.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-swot-768x320.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-swot-718x299.jpg 718w\" sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><p id=\"caption-attachment-9793\" class=\"wp-caption-text\">SWOT\u5206\u6790<\/p><\/div>\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3060\u3002\u5185\u90e8\u74b0\u5883\u306e\u30d7\u30e9\u30b9\u8981\u56e0\u3092Strength\uff08\u5f37\u307f\uff09\u3001\u5185\u90e8\u74b0\u5883\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3092Weakness\uff08\u5f31\u307f\uff09\u3001\u5916\u90e8\u74b0\u5883\u306e\u30d7\u30e9\u30b9\u8981\u56e0\u3092Opportunity\uff08\u6a5f\u4f1a\uff09\u3001\u5916\u90e8\u74b0\u5883\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3092Threat\uff08\u8105\u5a01\uff09\u3068\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066SWOT\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5916\u90e8\u8981\u56e0\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u3082\u6d17\u3044\u51fa\u3059\u305f\u3081\u3001\u504f\u3063\u305f\u8996\u70b9\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u3092\u9632\u6b62\u3067\u304d\u308b\u3002<\/p>\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308bBtoB\u306eIT\u4f01\u696d\u3092\u4f8b\u306b\u3001SWOT\u5206\u6790\u306e\u5177\u4f53\u4f8b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u305f\u3060\u3057\u3001\u5f0a\u793e\u306b\u3066\u5177\u4f53\u7684\u306a\u8abf\u67fb\u3092\u884c\u306a\u3063\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u4f8b\u3068\u3057\u3066\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>BtoB\u4f01\u696d\u306eSWOT\u5206\u6790\u306e\u5177\u4f53\u4f8b<\/caption>\n<tr>\n<td><\/td>\n<td>\u5185\u90e8\u8981\u56e0<\/td>\n<td>\u5916\u90e8\u8981\u56e0<\/td>\n<\/tr>\n<tr>\n<td>\u30d7\u30e9\u30b9\u8981\u56e0<\/td>\n<td>\n\u3010\u5f37\u307f\u3011<br \/>\n\u30fb\u4e0d\u52d5\u7523\u696d\u52d9\u306b\u7279\u5316\u3057\u6cd5\u898f\u5236\u306a\u3069\u306b\u3082\u5373\u5ea7\u306b\u5bfe\u5fdc\u53ef\u80fd<br \/>\n\u30fb\u4e2d\u5c0f\u96f6\u7d30\u4f01\u696d\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\n<\/td>\n<td>\n\u3010\u6a5f\u4f1a\u3011<br \/>\n\u30fb\u8131\u30cf\u30f3\u30b3\u3001\u30da\u30fc\u30d1\u30fc\u30ec\u30b9\u306e\u63a8\u9032\n<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/td>\n<td>\n\u3010\u5f31\u307f\u3011<br \/>\n\u30fb\u696d\u754c\u7279\u5316\u3067\u3042\u308b\u305f\u3081\u8a8d\u77e5\u5ea6\u30fb\u30d6\u30e9\u30f3\u30c9\u529b\u304c\u4f4e\u304f\u306a\u308b<br \/>\n\u30fb\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306b\u3088\u308a\u5927\u624b\u4e0d\u52d5\u7523\u4f1a\u793e\u3092\u5bfe\u8c61\u306b\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u304c\u3067\u304d\u306a\u3044\n<\/td>\n<td>\u3010\u8105\u5a01\u3011<br \/>\n\u30fb\u6cd5\u898f\u5236\u306b\u3088\u308b\u30b7\u30b9\u30c6\u30e0\u4fee\u6b63\u306e\u5f71\u97ff<br \/>\n\u30fb\u8a8d\u77e5\u30fb\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u3042\u308b\u5927\u624b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u306e\u4e0d\u52d5\u7523\u696d\u754c\u3078\u306e\u53c2\u5165\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>SWOT\u5206\u6790\u3092\u884c\u3046\u3068\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u3069\u3046\u6d3b\u304b\u3059\u304b\u3001\u81ea\u793e\u306e\u5f31\u307f\u3092\u3069\u3046\u30ab\u30d0\u30fc\u3059\u308b\u304b\u3001\u305d\u3057\u3066\u4eca\u5f8c\u306e\u8105\u5a01\u3068\u6a5f\u4f1a\u306b\u5bfe\u3057\u3066\u3069\u3046\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u304b\uff1f\u3092\u4fef\u77b0\u3057\u306a\u304c\u3089\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E6%88%A6%E7%95%A5%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\"><\/span>\u55b6\u696d\u6226\u7565\u306e\u5177\u4f53\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u898b\u672c\u30fb\u5177\u4f53\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u4ee5\u4e0b\u3001\uff13\u3064\u306e\u55b6\u696d\u6226\u7565\u306e\u5177\u4f53\u4f8b\u3092\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u306e\u5177\u4f53\u4f8b<\/span><\/div>\n<ol>\n<li>\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/li>\n<li>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/li>\n<\/ol>\n<\/div>\n<p>\u8a73\u7d30\u306f\u4ee5\u4e0b\u306e\u30b3\u30e9\u30e0\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-example\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-exeye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u306e\u5177\u4f53\u4f8b\u300c\u4eba\u30fb\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\uff13\u3064\u306e\u7acb\u6848\u4f8b\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\u4e00\u89a7\uff5c\u30c7\u30b8\u30bf\u30eb\u30fb\u30ea\u30a2\u30eb\u6d3b\u7528\u306e\uff13\u3064\u306e\u5177\u4f53\u4f8b<\/p><span class=\"date\">2023\u5e746\u670810\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h3>\n<p>\uff11\u3064\u76ee\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3060\u3002\u3053\u306e\u7acb\u6848\u4f8b\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u300c\u4eba\u300d\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u3001\u4eba\u306b\u3088\u308aone-to-one\u306e\u55b6\u696d\u5bfe\u5fdc\u3092\u6700\u5927\u5316\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u3001LTV\u5411\u4e0a\u3092\u72d9\u3046\u6226\u7565\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_6269\" style=\"width: 1534px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6269\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01.jpg\" alt=\"\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u5168\u5bb9\u56f3\" width=\"1524\" height=\"974\" class=\"size-full wp-image-6269\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01.jpg 1524w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-300x192.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-1024x654.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-768x491.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-718x459.jpg 718w\" sizes=\"(max-width: 1524px) 100vw, 1524px\" \/><\/a><p id=\"caption-attachment-6269\" class=\"wp-caption-text\">\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u5168\u5bb9\u56f3<\/p><\/div>\n<p>\u3059\u3079\u3066\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u3001\u975e\u5e38\u306b\u67d4\u8edf\u306a\u55b6\u696d\u65bd\u7b56\u304c\u5c55\u958b\u3067\u304d\u308b\u53cd\u9762\u3001\u9867\u5ba2\u6bce\u306b\u6642\u9593\u3092\u53d6\u3089\u308c\u3066\u3057\u307e\u3044\u3001\u5404\u4f5c\u6226\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3053\u306e\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\u4e0b\u8a18\u306e\u8868\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u3088\u308a\u67d4\u8edf\u3067\u81e8\u6a5f\u5fdc\u5909\u306a\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u55b6\u696d\u30ce\u30a6\u30cf\u30a6\u304c\u5c5e\u4eba\u5316\u3059\u308b\uff08\uff1d\u30b9\u30ad\u30eb\u306e\u3042\u308b\u55b6\u696d\u62c5\u5f53\u304c\u9000\u8077\u3059\u308b\u3068\u58f2\u4e0a\u306b\u5f71\u97ff\u304c\u3067\u308b\uff09<\/li>\n<li>\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u4eba\u306b\u3088\u308b\u55b6\u696d\u54c1\u8cea\u306b\u5dee\u304c\u751f\u307e\u308c\u308b\uff08\uff1d\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u3082\u5f71\u97ff\u3059\u308b\uff09<\/li>\n<li>\u9867\u5ba2\u306b\u3088\u308a\u5bc6\u7740\u3057\u305f\u55b6\u696d\u3068\u306a\u308b\u305f\u3081\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306b\u306a\u308a\u3084\u3059\u3044\uff08\uff1d\u30b7\u30a7\u30a2\u304c\u5e83\u304c\u3089\u306a\u3044\uff09<\/li>\n<li>\u55b6\u696d\u5229\u76ca\u3092\u4eba\u4ef6\u8cbb\u304c\u5727\u8feb\u3059\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h3>\n<p>2\u3064\u76ee\u306e\u5177\u4f53\u4f8b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3060\u3002\u3053\u306e\u7acb\u6848\u4f8b\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u300d\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u3001\u5c11\u4eba\u6570\u4f53\u5236\u3067\u52b9\u7387\u3088\u304f\u30b7\u30a7\u30a2\u62e1\u5927\u3092\u72d9\u3046\u3053\u3068\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u305f\u6226\u7565\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_6270\" style=\"width: 1530px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6270\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\" width=\"1520\" height=\"966\" class=\"size-full wp-image-6270\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02.jpg 1520w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-300x191.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-1024x651.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-768x488.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-718x456.jpg 718w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/a><p id=\"caption-attachment-6270\" class=\"wp-caption-text\">\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b<\/p><\/div>\n<p>\u3059\u3079\u3066\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\u306e\u305f\u3081\u3001\u5c11\u4eba\u6570\u3067\u5927\u304d\u306a\u55b6\u696d\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd\u3060\u3002\u304b\u3064\u3001\u9577\u671f\u9593\u3001\u7d99\u7d9a\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u4f5c\u6210\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u55b6\u696d\u8cc7\u7523\u3068\u306a\u308a\u3001\u518d\u5229\u7528\u3082\u53ef\u80fd\u3060\u3002\u305d\u306e\u53cd\u9762\u3001\u4eba\u6750\u6d3b\u7528\u306b\u6bd4\u3079\u308b\u3068one-to-one\u306e\u55b6\u696d\u6d3b\u52d5\u304c\u884c\u3044\u306b\u304f\u304f\u3001\u304b\u3064\u3001\u4fe1\u983c\u6027\u7372\u5f97\u3082\u96e3\u3057\u3044\u3002\u3055\u3089\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u5546\u6750\u306e\u76f8\u6027\u306e\u554f\u984c\u3082\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002IT\u4f01\u696d\u306e\u4e2d\u3067\u3082SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u76f8\u6027\u304c\u826f\u3044\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u5c11\u4eba\u6570\u3067\u5927\u304d\u306a\u55b6\u696d\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u306a\u308b<\/li>\n<li>\u55b6\u696d\u304c\u5c5e\u4eba\u5316\u3057\u306b\u304f\u3044<\/li>\n<li>\u4eba\u4ef6\u8cbb\u3092\u6700\u5c0f\u5316\u3067\u304d\u308b\u305f\u3081\u55b6\u696d\u5229\u76ca\u304c\u5411\u4e0a\u3059\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>one-to-one\u306e\u55b6\u696d\u63d0\u6848\u304c\u3084\u308a\u306b\u304f\u3044<\/li>\n<li>\u5bfe\u9762\u55b6\u696d\uff08\u4eba\u6750\u6d3b\u7528\uff09\u3088\u308a\u3082\u4fe1\u983c\u6027\u304c\u5f97\u306b\u304f\u3044<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u3057\u3066\u9867\u5ba2\u7279\u6027\u306e\u76f8\u6027\u306e\u554f\u984c\u304c\u3042\u308b<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u304b\u306a\u308a\u5927\u5909\u3002\u7d99\u7d9a\u7684\u306a\u4f5c\u6210\u304c\u5fc5\u8981<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h3>\n<p>3\u3064\u76ee\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\u3060\u3002\u3053\u306e\u7acb\u6848\u4f8b\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u7279\u6027\u3092\u3046\u307e\u304f\u6d3b\u304b\u3059\u55b6\u696d\u6226\u7565\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u3044\u308b\u3002\u300c\u30c7\u30b8\u30bf\u30eb\u5316\u3067\u304d\u308b\u90e8\u5206\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u3088\u3046\u300d\u3092\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3057\u305f\u55b6\u696d\u6226\u7565\u3068\u8a00\u3048\u308b\u3002BtoB\u4f01\u696d\u3067\u306f\u6bd4\u8f03\u7684\u591a\u3044\u5f62\u614b\u306e\u6226\u7565\u3060\u3002<\/p>\n<div id=\"attachment_6271\" style=\"width: 1538px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6271\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03.jpg\" alt=\"\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\" width=\"1528\" height=\"976\" class=\"size-full wp-image-6271\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03.jpg 1528w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-300x192.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-1024x654.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-768x491.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-718x459.jpg 718w\" sizes=\"(max-width: 1528px) 100vw, 1528px\" \/><\/a><p id=\"caption-attachment-6271\" class=\"wp-caption-text\">\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/p><\/div>\n<p>\u3053\u306e\u55b6\u696d\u6226\u7565\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u4eba\u6750\u6d3b\u7528\u306e\u3044\u3044\u3068\u3053\u3069\u308a\u3092\u3057\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3001\u53cc\u65b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3042\u308b\u7a0b\u5ea6\u6d3b\u304b\u305b\u308b\u55b6\u696d\u6226\u7565\u3068\u306a\u308b\u3002\u305d\u306e\u53cd\u9762\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u306e\u9023\u643a\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u3067\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\uff08\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3082\u53d7\u6ce8\u306b\u306a\u3089\u306a\u3044\u3001\u55b6\u696d\u90e8\u9580\u304c\u30d5\u30a9\u30ed\u30fc\u3057\u306a\u3044\u306a\u3069\uff09\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u5c11\u4eba\u6570\u3067\u5927\u304d\u306a\u55b6\u696d\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u306a\u308b<\/li>\n<li>\u55b6\u696d\u306e\u5c5e\u4eba\u5316\u3092\u6700\u5c0f\u5316\u3067\u304d\u308b<\/li>\n<li>\u55b6\u696d\u5229\u76ca\u306e\u6539\u5584\u3082\u53ef\u80fd<\/li>\n<li>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u304c\u4eba\u4e2d\u5fc3\u306e\u305f\u3081one-to-one\u306a\u55b6\u696d\u63d0\u6848\u304c\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u306e\u8ab2\u984c\u304c\u767a\u751f\u3057\u304c\u3061<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u3057\u3066\u9867\u5ba2\u7279\u6027\u306e\u76f8\u6027\u306e\u554f\u984c\u304c\u3042\u308b<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u304b\u306a\u308a\u5927\u5909\u3002\u7d99\u7d9a\u7684\u306a\u4f5c\u6210\u304c\u5fc5\u8981\u3002<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E6%88%A6%E7%95%A5%E3%82%92%E5%8A%B9%E7%8E%87%E5%8C%96%E3%81%99%E3%82%8B%E5%96%B6%E6%A5%AD%E6%88%A6%E8%A1%93%EF%BC%88%E5%96%B6%E6%A5%AD%E6%89%8B%E6%B3%95%EF%BC%89\"><\/span>\u55b6\u696d\u6226\u7565\u3092\u52b9\u7387\u5316\u3059\u308b\u55b6\u696d\u6226\u8853\uff08\u55b6\u696d\u624b\u6cd5\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6b21\u306b\u3001BtoB\u306e\u55b6\u696d\u6226\u7565\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u55b6\u696d\u6226\u8853\uff08\u55b6\u696d\u624b\u6cd5\uff09\u304c\u6d3b\u7528\u3067\u304d\u308b\u306e\u304b\uff1f\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u55b6\u696d\u6226\u8853\u306e\u9078\u5b9a\u306f\u55b6\u696d\u6226\u7565\u306e\u52b9\u7387\u5316\u306b\u3082\u3064\u306a\u304c\u308a\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u696d\u52d9\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u55b6\u696d\u6226\u8853\u3068\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u6226\u8853\u304c\u3042\u308b\u306e\u304b\u3092\u77e5\u308a\u3001\u305d\u306e\u4e2d\u304b\u3089\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u6226\u8853\u3092\u9078\u5b9a\u3057\u3088\u3046\u3002<\/p>\n<p>BtoB\u306e\u55b6\u696d\u65bd\u7b56\u306f\u4e3b\u306b\u300c\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u3001\u300c\u30ea\u30fc\u30c9\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u300d\u300c\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316\u3068\u53d7\u6ce8\uff08\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\uff09\u300d\u300c\u9867\u5ba2\u7dad\u6301\u300d\u306e\uff14\u3064\u306b\u5206\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u3053\u306e\uff14\u3064\u306e\u55b6\u696d\u65bd\u7b56\u5225\u306b\u55b6\u696d\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002\u3088\u308a\u8a73\u7d30\u306a\u624b\u6cd5\u306e\u89e3\u8aac\u306f\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-tactics-list\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u3067\u4f7f\u3048\u308b\u5177\u4f53\u7684\u306a39\u306e\u55b6\u696d\u624b\u6cd5.\u3084\u308a\u65b9\u3092\u307e\u3068\u3081\u305fPDF\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3082\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u624b\u6cd539\u7a2e\u985e\u3092\u4e00\u89a7\u3067\u7d39\u4ecb\uff5c\u5404\u55b6\u696d\u65b9\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084KPI\u3092\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<h3>\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u3059\u308b\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5<\/h3>\n<p>\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\uff08WEB\u55b6\u696d\u306a\u3069\uff09\u3068\u30ea\u30a2\u30eb\u6d3b\u7528\uff08\u96fb\u8a71\u55b6\u696d\u3084\u98db\u8fbc\u55b6\u696d\u306a\u3069\uff09\u306e\uff12\u7a2e\u985e\u304c\u3042\u308b\u3002<\/p>\n<h4>\u30aa\u30f3\u30e9\u30a4\u30f3\uff08\u30c7\u30b8\u30bf\u30eb\uff09\u6d3b\u7528\u306e\u55b6\u696d\u624b\u6cd5\u4e00\u89a7<\/h4>\n<ul>\n<li>WEB\u55b6\u696d\uff08\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u3067\u55b6\u696d\u3059\u308b\uff09\n<ul>\n<li>SEO\u5bfe\u7b56<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a<\/li>\n<li>SNS<\/li>\n<li>\u30e1\u30eb\u30de\u30ac<\/li>\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li>\n<li>SP\uff08\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30da\u30fc\u30b8\uff09<\/li>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/li>\n<\/ul>\n<\/li>\n<li>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u30fb\u30de\u30c3\u30c1\u30f3\u30b0\u30b5\u30a4\u30c8<\/li>\n<li>WEB\u5c55\u793a\u4f1a\u30fb\u30d0\u30fc\u30c1\u30e3\u30eb\u5c55\u793a\u4f1a<\/li>\n<li>\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc<\/li>\n<li>\u55b6\u696d\u554f\u3044\u5408\u308f\u305b\uff08\u81ea\u52d5\u30fb\u624b\u52d5\uff09<\/li>\n<\/ul>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\uff08\u30c7\u30b8\u30bf\u30eb\uff09\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u306e\u30dd\u30a4\u30f3\u30c8\u306f\uff12\u3064\u3042\u308b\u3002\uff11\u3064\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6709\u52b9\u6d3b\u7528\u3060\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u306e\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u5b9f\u73fe\u3059\u308b\u3068\u3001\u6bce\u6708\u5b89\u5b9a\u3057\u305f\u898b\u8fbc\u307f\u958b\u62d3\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u3084\u308c\u3070\u3084\u308b\u307b\u3069\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5546\u6750\u3082\u3042\u308b\u305f\u3081\u3001\u30b3\u30c4\u30b3\u30c4\u3068\u9032\u3081\u3066\u3044\u304f\u3068\u52b9\u679c\u7684\u306a\u55b6\u696d\u8cc7\u7523\u3068\u306a\u308b\u3002\uff12\u3064\u76ee\u306f\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3060\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\uff08\u30c7\u30b8\u30bf\u30eb\uff09\u6d3b\u7528\u306e\u5834\u5408\u3001\u3069\u3046\u3057\u3066\u3082\u91cf\u3092\u91cd\u8996\u3057\u304c\u3061\u306b\u306a\u308b\u304c\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u304a\u308d\u305d\u304b\u306b\u3059\u308b\u3068\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3057\u3066\u3082\u306a\u304b\u306a\u304b\u58f2\u308c\u305a\u3001\u53d7\u6ce8\u7387\u3084\u5546\u8ac7\u5316\u7387\u304c\u60aa\u5316\u3059\u308b\u3002\u8cea\u3092\u72d9\u3063\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u3082\u8996\u91ce\u306b\u5165\u308c\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u9032\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h4>\u30aa\u30d5\u30e9\u30a4\u30f3\u6d3b\u7528\uff08\u4eba\u306a\u3069\uff09\u306e\u55b6\u696d\u624b\u6cd5\u4e00\u89a7<\/h4>\n<ul>\n<li>\u5c55\u793a\u4f1a<\/li>\n<li>\u30bb\u30df\u30ca\u30fc<\/li>\n<li>\u30ea\u30a2\u30eb\u5e83\u544a<\/li>\n<li>DM\uff08FAX\u30fb\u90f5\u9001\uff09<\/li>\n<li>\u96fb\u8a71\u55b6\u696d<\/li>\n<li>\u98db\u8fbc\u55b6\u696d<\/li>\n<li>\u7d39\u4ecb\u55b6\u696d<\/li>\n<li>\u30d3\u30b8\u30cd\u30b9\u4ea4\u6d41\u4f1a<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u7372\u5f97\u4ee3\u884c\u30fb\u55b6\u696d\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u6d3b\u7528\uff08\u4eba\u306a\u3069\uff09\u3059\u308b\u5834\u5408\u306f\u3001\u3088\u308aOne-to-One\u306e\u55b6\u696d\u65bd\u7b56\u304c\u5c55\u958b\u3067\u304d\u308b\u305f\u3081\u3001\u7279\u5b9a\u4f01\u696d\u3092\u72d9\u3063\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u306a\u3069\u3068\u76f8\u6027\u304c\u826f\u3044\u3002\u7279\u5b9a\u4f01\u696d\u3092\u72d9\u3046\u5834\u5408\u306f\u3001\u96fb\u8a71\u55b6\u696d\u3001DM\u3001\u7d39\u4ecb\u55b6\u696d\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc\u306fBtoB\u55b6\u696d\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3067\u3042\u308b\u304c\u3001\u91cf\u3092\u91cd\u8996\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8cea\u306e\u60aa\u3044\u30ea\u30fc\u30c9\u3070\u304b\u308a\u3068\u306a\u308a\u3001\u53d7\u6ce8\u7387\u3084\u5546\u8ac7\u5316\u7387\u306e\u60aa\u5316\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<h3>\u30ea\u30fc\u30c9\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3059\u308b\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5<\/h3>\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306e\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\uff08\u30e1\u30eb\u30de\u30ac\u306a\u3069\uff09\u3068\u30ea\u30a2\u30eb\u6d3b\u7528\uff08\u96fb\u8a71\u55b6\u696d\u306a\u3069\uff09\u306e\uff12\u7a2e\u985e\u304c\u3042\u308b\u3002<\/p>\n<h4>\u30aa\u30f3\u30e9\u30a4\u30f3\uff08\u30c7\u30b8\u30bf\u30eb\uff09\u6d3b\u7528\uff08\u30e1\u30eb\u30de\u30ac\u306a\u3069\uff09\u306e\u55b6\u696d\u624b\u6cd5\u4e00\u89a7<\/h4>\n<ul>\n<li>WEB\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u30e1\u30eb\u30de\u30ac<\/li>\n<li>\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\uff08MA\u30b7\u30ca\u30ea\u30aa\uff09<\/li>\n<li>\u52d5\u753b<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc<\/li>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\uff08WEB\u30d5\u30a9\u30fc\u30e0\uff09<\/li>\n<li>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u8ffd\u8de1\u578b\u5e83\u544a\uff09<\/li>\n<\/ul>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\uff08\u30c7\u30b8\u30bf\u30eb\uff09\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u30e1\u30fc\u30eb\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3060\u3002\u7279\u306b\u6700\u8fd1\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u80b2\u6210\u3092\u3042\u308b\u7a0b\u5ea6\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30ea\u30a2\u30eb\u6d3b\u7528\u306b\u6bd4\u3079\u3066One-to-One\u306e\u5bfe\u5fdc\u304c\u96e3\u3057\u3044\u305f\u3081\u3001\u5927\u91cf\u306e\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3059\u308b\u5834\u5408\u3084\u3001\u307e\u3060\u8cfc\u5165\u6bb5\u968e\u306b\u9060\u3044\u30ea\u30fc\u30c9\u3092\u5bfe\u8c61\u306b\u3059\u308b\u5834\u5408\u306a\u3069\u3067\u6d3b\u7528\u3059\u308b\u3068\u826f\u3044\u3002<\/p>\n<h4>\u30aa\u30d5\u30e9\u30a4\u30f3\u6d3b\u7528\uff08\u4eba\u306a\u3069\uff09\u306e\u55b6\u696d\u624b\u6cd5\u4e00\u89a7<\/h4>\n<ul>\n<li>\u30bb\u30df\u30ca\u30fc<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/li>\n<li>\u8a2a\u554f\u55b6\u696d\u30fb\u5bfe\u9762\u55b6\u696d<\/li>\n<li>\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u96fb\u8a71\u55b6\u696d\uff09<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\uff08\u5bfe\u9762\uff09<\/li>\n<\/ul>\n<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u6d3b\u7528\uff08\u4eba\u306a\u3069\uff09\u3059\u308b\u5834\u5408\u306f\u3001\u3088\u308aOne-to-One\u5316\u3057\u305f\u30ea\u30fc\u30c9\u80b2\u6210\u304c\u53ef\u80fd\u3060\u3002\u4f8b\u3048\u3070\u30bb\u30df\u30ca\u30fc\u3082\u3042\u308b\u7279\u5b9a\u4f01\u696d\u306e\u305f\u3081\u3060\u3051\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3092\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3082\u55b6\u696d\u90e8\u9580\u304c\u58f2\u308a\u8fbc\u307f\u3057\u305f\u3044\u4f01\u696d\u3078\u306e\u8a2a\u554f\u7406\u7531\u306b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3060\u308d\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u7279\u306b\u58f2\u308a\u8fbc\u307f\u3057\u305f\u3044\u4f01\u696d\u306b\u5bfe\u3059\u308b\u30ea\u30fc\u30c9\u80b2\u6210\u306b\u304a\u3044\u3066\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u6d3b\u7528\u306f\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u53cd\u9762\u3001\u6570\u3092\u3053\u306a\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<h3>\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316\u3068\u53d7\u6ce8\uff08\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\uff09\u7372\u5f97\u3059\u308b\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5<\/h3>\n<p>\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316\u3068\u53d7\u6ce8\uff08\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\uff09\u7372\u5f97\u306e\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5\u306f\u4e00\u89a7\u8868\u306e\u901a\u308a\u3060\u3002BtoB\u306e\u5834\u5408\u3001\u73fe\u6642\u70b9\u306b\u304a\u3044\u3066\u306f\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u624b\u6cd5\u304c\u5c11\u306a\u3044\u50be\u5411\u304c\u3042\u308b\u3002EC\u30b5\u30a4\u30c8\u5316\u3067\u304d\u308b\u5546\u6750\u3067\u3042\u308c\u3070\u3001EC\u30b5\u30a4\u30c8\u3082\u55b6\u696d\u624b\u6cd5\u3068\u3057\u3066\u6d3b\u7528\u306f\u53ef\u80fd\u3067\u3042\u308b\u304c\u3001BtoB\u306e\u7279\u6027\u4e0a\u3001\u306a\u304b\u306a\u304b\u96e3\u3057\u3044\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<ol>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/li>\n<li>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848<\/li>\n<li>\u4e8b\u4f8b\u7d39\u4ecb\u55b6\u696d<\/li>\n<li>\u500b\u5225\u76f8\u8ac7\u30fb\u88fd\u54c1\u30c7\u30e2\u306a\u3069\u306e\u55b6\u696d\u30aa\u30d5\u30a1\u30fc<\/li>\n<\/ol>\n<h3>\u9867\u5ba2\u7dad\u6301\u3059\u308b\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5<\/h3>\n<p>\u9867\u5ba2\u7dad\u6301\uff08\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\uff09\u306e\u55b6\u696d\u624b\u6cd5\u30fb\u65b9\u6cd5\u306f\u4e00\u89a7\u8868\u306e\u901a\u308a\u3060\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u5411\u3051\u306e\u30e1\u30eb\u30de\u30ac\u304c\u4ee3\u8868\u4f8b\u3067\u3042\u308d\u3046\u3002\u305d\u308c\u4ee5\u5916\u306f\u55b6\u696d\u62c5\u5f53\u8005\u306b\u3088\u308b\u6d3b\u52d5\u304c\u591a\u3044\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u30e1\u30eb\u30de\u30ac<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/li>\n<li>\u5b9a\u671f\u8a2a\u554f<\/li>\n<li>\u8ab2\u984c\u8abf\u67fb<\/li>\n<li>\u30ec\u30b3\u30e1\u30f3\u30c9<\/li>\n<li>\u4f1a\u54e1\u30b5\u30a4\u30c8<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u3001\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u305f\u3002\u305c\u3072\u3053\u306e\u30b3\u30e9\u30e0\u3092\u53c2\u8003\u306b\u3001\u6226\u7565\u7acb\u6848\u3092\u9032\u3081\u3066\u307b\u3057\u3044\u3002\u307e\u305f\u3001\u81ea\u5206\u3060\u3051\u3067\u306f\u3067\u304d\u306a\u3044\u3001\u30d7\u30ed\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u307b\u3057\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u3053\u3061\u3089\u304b\u3089<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/form\/\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: 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