{"id":9678,"date":"2026-03-09T09:00:35","date_gmt":"2026-03-09T00:00:35","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9678"},"modified":"2026-03-07T14:12:20","modified_gmt":"2026-03-07T05:12:20","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%80%8c%e8%b3%aa%ef%bc%88ltv%e3%81%ae%e9%ab%98%e3%81%95%ef%bc%89%e3%81%a8%e9%87%8f%ef%bc%88%e4%bb%b6%e6%95%b0%ef%bc%89","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bbm","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\uff13\u624b\u6cd5\uff08ABM\u30fbBBM\u30fbLBM\uff09\u306e\u9055\u3044\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u5411\u3044\u3066\u3044\u308b\u30fb\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001BtoB\u5546\u6750\uff08\u5c02\u9580\u6027\u304c\u9ad8\u304f\u691c\u8a0e\u671f\u9593\u306e\u9577\u3044\u5546\u6750\uff09\u3092\u6271\u3046\u88fd\u9020\u696d\u3084IT\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304a\u3088\u3073\u8cac\u4efb\u8005\u5411\u3051\u306b\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u624b\u6cd5\u3067\u3042\u308bABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u30fbBBM\uff08\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u30fbLBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bbm\/#ABM%E3%81%A8BBM%E3%80%81LBM%E3%81%AE%E9%81%95%E3%81%84\" >ABM\u3068BBM\u3001LBM\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bbm\/#ABM%E3%81%A8BBM%E3%80%81LBM%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%A8%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" >ABM\u3068BBM\u3001LBM\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bbm\/#ABM%E3%81%A8BBM%E3%80%81LBM%E3%81%AE%E5%90%91%E3%81%84%E3%81%A6%E3%82%8B%E4%BC%81%E6%A5%AD%E3%83%BB%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E4%BC%81%E6%A5%AD\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6700\u521d\u306b\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\uff13\u624b\u6cd5\uff08ABM\u30fbBBM\u30fbLBM\uff09\u306e\u5b9a\u7fa9\u3092\u3059\u308b\u3002<\/p>\n<h3>ABM\u3068\u306f\uff1f<\/h3>\n<p>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u91cd\u70b9\u7684\u306b\u653b\u7565\u3059\u3079\u304d\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3084\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff08ICP\uff09\u3092\u5b9a\u3081\u3001\u305d\u306e\u4f01\u696d\u306e\u7d44\u7e54\u69cb\u9020\u3084\u8ab2\u984c\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u9023\u643a\u3057\u3001\u500b\u5225\u6700\u9069\u5316\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u6280\u8853\u7406\u89e3\u304c\u4e0d\u53ef\u6b20\u3067\u691c\u8a0e\u95a2\u4e0e\u8005\u3082\u591a\u3044BtoB\u88fd\u9020\u696d\u3084IT\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u30ea\u30fc\u30c9\u5358\u4f4d\u3067\u306f\u306a\u304f\u4f01\u696d\u5358\u4f4d\u3067\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3067\u304d\u308b\u70b9\u304c\u7279\u9577\u3067\u3042\u308a\u3001\u53d7\u6ce8\u78ba\u5ea6\u306e\u5411\u4e0a\u3084\u9577\u671f\u7684\u306a\u53d6\u5f15\u5275\u51fa\uff08LTV\u306e\u5411\u4e0a\uff09\u306b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ALUHA\u5f0fABM\u30d7\u30ed\u30bb\u30b9\u306e\u5165\u9580\u66f8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1e\uff1e<\/a><\/p>\n<h3>BBM\u3068\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/a>\u3068\u306f\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\uff08LTV\uff09\u3068\u91cf\uff08\u4ef6\u6570\uff09\u306e\u95a2\u4fc2\u6027\u306b\u7740\u76ee\u3057\u3001\u5229\u76ca\u6700\u5927\u5316\u3068\u30ea\u30bd\u30fc\u30b9\u52b9\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002ALUHA\u304c\u63d0\u5531\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff08ICP\uff09\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3057\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u80b2\u6210\u3001\u5546\u8ac7\u5275\u51fa\u3001\u53d7\u6ce8\u3001\u9867\u5ba2\u7dad\u6301\u306e\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u5272\u5408\u3092ICP\u7387\u3068\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u70b9\u306b\u7279\u5fb4\u304c\u3042\u308b\u3002BBM\u306f\u8cea\u3068\u91cf\u3092\u540c\u6642\u306b\u8ffd\u6c42\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u65b9\u91dd\u3084\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3001\u5e02\u5834\u52d5\u5411\u306b\u5fdc\u3058\u3066\u4e21\u8005\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3057\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u306eICP\u7387\u3068\u81ea\u793e\u306e\u5229\u76ca\u3092\u898b\u6bd4\u3079\u306a\u304c\u3089\u3001\u5229\u76ca\u304c\u6700\u5927\u5316\u3059\u308b\u6700\u9069\u306aICP\u7387\u3092\u898b\u6975\u3081\u3001\u7d99\u7d9a\u7684\u306b\u65bd\u7b56\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r07\/\" rel=\"noopener\" target=\"_blank\">BBM\u306e\u5165\u9580\u66f8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1e\uff1e<\/a><\/p>\n<h3>LBM\u3068\u306f\uff1f<\/h3>\n<p>LBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u3001\u5c55\u793a\u4f1a\u3084Web\u3001\u5e83\u544a\u306a\u3069\u3092\u901a\u3058\u3066\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\uff08\u500b\u4eba\uff09\u3092\u8d77\u70b9\u306b\u3001\u80b2\u6210\u30fb\u9078\u5225\u3092\u884c\u3044\u306a\u304c\u3089\u5546\u8ac7\u5316\u3092\u76ee\u6307\u3059BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u6bd4\u8f03\u7684\u5e83\u3044\u5c64\u306b\u60c5\u5831\u3092\u5c4a\u3051\u3084\u3059\u304f\u3001\u8a8d\u77e5\u62e1\u5927\u3084\u65b0\u898f\u30ea\u30fc\u30c9\u5275\u51fa\u306b\u9069\u3057\u3066\u3044\u308b\u70b9\u304c\u7279\u9577\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u6280\u8853\u7406\u89e3\u304c\u5fc5\u8981\u3067\u95a2\u4e0e\u8005\u304c\u591a\u3044\u5546\u6750\u306b\u304a\u3044\u3066\u3082\u3001\u500b\u3005\u306e\u95a2\u5fc3\u30c6\u30fc\u30de\u3084\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u60c5\u5831\u63d0\u4f9b\u3092\u30c7\u30b8\u30bf\u30eb\u3092\u4f7f\u3063\u3066\u52b9\u7387\u3088\u304f\u884c\u3046\u3053\u3068\u3067\u3001\u691c\u8a0e\u521d\u671f\u304b\u3089\u306e\u63a5\u70b9\u3065\u304f\u308a\u3084\u5e02\u5834\u5553\u8499\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r09\/\" rel=\"noopener\" target=\"_blank\">LBM\u306e\u5165\u9580\u66f8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1e\uff1e<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ABM%E3%81%A8BBM%E3%80%81LBM%E3%81%AE%E9%81%95%E3%81%84\"><\/span>ABM\u3068BBM\u3001LBM\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>\u6982\u5ff5\u30fb\u601d\u60f3\u306e\u9055\u3044<\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u6982\u5ff5\u30fb\u601d\u60f3\u306e\u9055\u3044<\/caption>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>ABM<\/th>\n<th>BBM<\/th>\n<th>LBM<\/th>\n<\/tr>\n<tr>\n<td>\u57fa\u672c\u601d\u60f3<\/td>\n<td>\u91cd\u70b9\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u6df1\u8015<\/td>\n<td>\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u6700\u9069\u5316<\/td>\n<td>\u30ea\u30fc\u30c9\u91cf\u306e\u6700\u5927\u5316<\/td>\n<\/tr>\n<tr>\n<td>\u8d77\u70b9<\/td>\n<td>\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09<\/td>\n<td>\u4f01\u696d\u00d7\u30ea\u30fc\u30c9\uff08\u4e21\u65b9\uff09<\/td>\n<td>\u500b\u4eba\uff08\u30ea\u30fc\u30c9\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u306a\u76ee\u7684<\/td>\n<td>LTV\u3092\u9ad8\u3081\u3066\u5229\u76ca\u3092\u5897\u3084\u3059<\/td>\n<td>\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3057\u3066\u5229\u76ca\u3092\u5897\u3084\u3059<\/td>\n<td>\u5546\u8ac7\u30fb\u53d7\u6ce8\u6570\u6700\u5927\u5316\u3057\u3066\u5229\u76ca\u3092\u5897\u3084\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u91cd\u8996\u3059\u308bKPI<\/td>\n<td>LTV\u3001\u6848\u4ef6\u5358\u4fa1<\/td>\n<td>ICP\u7387\uff08\u30d0\u30e9\u30f3\u30b9\uff09<\/td>\n<td>\u30ea\u30fc\u30c9\u6570\u3001CV\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u8cea\u3068\u91cf\u306e\u8003\u3048\u65b9<\/td>\n<td>\u8cea\u3092\u6700\u512a\u5148<\/td>\n<td>\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u53ef\u5909<\/td>\n<td>\u91cf\u3092\u6700\u512a\u5148<\/td>\n<\/tr>\n<tr>\n<td>\u524d\u63d0\u3068\u306a\u308b\u8003\u3048\u65b9<\/td>\n<td>\u300c\u72d9\u3046\u4f01\u696d\u306f\u9650\u3089\u308c\u308b\u300d<\/td>\n<td>\u300c\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u300d<\/td>\n<td>\u300c\u6bcd\u6570\u3092\u53d6\u3089\u306a\u3044\u3068\u59cb\u307e\u3089\u306a\u3044\u300d<\/td>\n<\/tr>\n<tr>\n<td>\u5931\u6557\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8<\/td>\n<td>\u5de5\u6570\u904e\u591a\u30fb\u30b9\u30b1\u30fc\u30eb\u3057\u306a\u3044<\/td>\n<td>\u8a2d\u8a08\u305b\u305a\u306b\u904b\u7528\u3059\u308b\u3068\u8ff7\u8d70<\/td>\n<td>\u55b6\u696d\u75b2\u5f0a\u30fbLTV\u4f4e\u4e0b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>\u6226\u7565\u5224\u65ad\u306e\u9055\u3044<\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u6226\u7565\u5224\u65ad\u306e\u9055\u3044<\/caption>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>ABM<\/th>\n<th>BBM<\/th>\n<th>LBM<\/th>\n<\/tr>\n<tr>\n<td>\u55b6\u696d\u30ea\u30bd\u30fc\u30b9<\/td>\n<td>\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u96c6\u4e2d<\/td>\n<td>\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u914d\u5206<\/td>\n<td>\u5927\u91cf\u30d5\u30a9\u30ed\u30fc\u304c\u524d\u63d0<\/td>\n<\/tr>\n<tr>\n<td>\u5e02\u5834\u306e\u5e83\u3055<\/td>\n<td>\u9650\u5b9a\u7684\u306a\u5e02\u5834<\/td>\n<td>\u5927\u53e3\u3068\u5c0f\u53e3\u304c\u6df7\u5728\u3057\u305f\u5e02\u5834<\/td>\n<td>\u5e83\u7bc4\u306a\u5e02\u5834<\/td>\n<\/tr>\n<tr>\n<td>ICP\u306e\u6570<\/td>\n<td>\u5c11\u306a\u3044<\/td>\n<td>\u5c11\u306a\u3044\u301c\u591a\u3044<\/td>\n<td>\u591a\u3044\u524d\u63d0<\/td>\n<\/tr>\n<tr>\n<td>\u55b6\u696d\u65b9\u91dd\u3068\u306e\u76f8\u6027<\/td>\n<td>\u5927\u53e3\u96c6\u4e2d\u578b<\/td>\n<td>\u65b9\u91dd\u306b\u5408\u308f\u305b\u3066\u8abf\u6574<\/td>\n<td>\u4ef6\u6570\u91cd\u8996\u578b<\/td>\n<\/tr>\n<tr>\n<td>\u77ed\u671f\u6210\u679c\u3078\u306e\u5bfe\u5fdc<\/td>\n<td>\u5f31\u3044<\/td>\n<td>\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u53ef<\/td>\n<td>\u5f37\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u4e2d\u9577\u671f\u306eLTV<\/td>\n<td>\u975e\u5e38\u306b\u9ad8\u3044<\/td>\n<td>\u9ad8\u304f\u4fdd\u3061\u3084\u3059\u3044<\/td>\n<td>\u4f4e\u304f\u306a\u308a\u304c\u3061<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u9023\u643a<\/td>\n<td>\u5bc6\u3060\u304c\u5c5e\u4eba\u5316\u3057\u3084\u3059\u3044<\/td>\n<td>\u5171\u901a\u8a00\u8a9e\uff08ICP\u7387\uff09\u3067\u9023\u643a<\/td>\n<td>\u9023\u643a\u304c\u96e3\u3057\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30a2\u30eb\u00d7\u30c7\u30b8\u30bf\u30eb<\/td>\n<td>\u30ea\u30a2\u30eb\u5bc4\u308a\u306b\u306a\u308a\u304c\u3061<\/td>\n<td>\u6700\u9069\u914d\u5206<\/td>\n<td>\u30c7\u30b8\u30bf\u30eb\u5bc4\u308a<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ABM%E3%81%A8BBM%E3%80%81LBM%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%A8%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>ABM\u3068BBM\u3001LBM\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>ABM\u3068BBM\u3001LBM\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<th>\u624b\u6cd5<\/th>\n<th>\u30e1\u30ea\u30c3\u30c8<\/th>\n<th>\u30c7\u30e1\u30ea\u30c3\u30c8<\/th>\n<\/tr>\n<tr>\n<td>ABM<\/td>\n<td>\n<ol>\n<li>LTV\u306e\u9ad8\u3044\u4f01\u696d\u306b\u96c6\u4e2d\u3067\u304d\u3001<strong>\u6848\u4ef6\u5358\u4fa1\u30fb\u53d7\u6ce8\u78ba\u5ea6\u304c\u9ad8\u3044<\/strong><\/li>\n<li>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u306e\u9023\u643a\u304c\u6df1\u307e\u308a\u3084\u3059\u3044<\/li>\n<li>\u30d0\u30a4\u30a4\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u3092\u653b\u7565\u3057\u3084\u3059\u3044<\/li>\n<li>\u6280\u8853\u7406\u89e3\u304c\u5fc5\u8981\u306a\u9ad8\u96e3\u5ea6\u5546\u6750\u3068\u76f8\u6027\u304c\u826f\u3044<\/li>\n<\/ol>\n<\/td>\n<td>\n<ol>\n<li><strong>\u5bfe\u8c61\u4f01\u696d\u6570\u304c\u9650\u3089\u308c\u3001\u30b9\u30b1\u30fc\u30eb\u3057\u306b\u304f\u3044<\/strong><\/li>\n<li>1\u793e\u3042\u305f\u308a\u306e\u65bd\u7b56\u5de5\u6570\u304c\u5927\u304d\u3044<\/li>\n<li>\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u53cc\u65b9\u306b\u9ad8\u3044\u30b9\u30ad\u30eb\u3068\u9867\u5ba2\u7406\u89e3\u304c\u5fc5\u8981<\/li>\n<li>\u5e02\u5834\u3084\u55b6\u696d\u65b9\u91dd\u304c\u5909\u308f\u308b\u3068\u67d4\u8edf\u306b\u52d5\u304d\u306b\u304f\u3044<\/li>\n<li><strong>\u9867\u5ba2\u6d41\u51fa\u6642\u306e\u58f2\u4e0a\u3078\u306e\u5f71\u97ff\u304c\u751a\u5927<\/strong><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>BBM<\/td>\n<td>\n<ol>\n<li><strong>\u8cea\uff08LTV\uff09\u3068\u91cf\uff08\u4ef6\u6570\uff09\u306e\u6700\u9069\u30d0\u30e9\u30f3\u30b9\u3092\u8a2d\u8a08\u3067\u304d\u308b<\/strong><\/li>\n<li>\u55b6\u696d\u65b9\u91dd\u3084\u30ea\u30bd\u30fc\u30b9\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u8ef8\u8db3\u3092\u8abf\u6574\u3067\u304d\u308b<\/li>\n<li><strong>ICP\u7387\u3068\u3044\u3046\u5171\u901a\u6307\u6a19\u3067\u55b6\u696d\u3068\u9023\u643a\u3057\u3084\u3059\u3044<\/strong><\/li>\n<li>ABM\uff0fLBM\u4e21\u65b9\u306e\u65bd\u7b56\u3092\u4f7f\u3044\u5206\u3051\u3089\u308c\u308b<\/li>\n<li>\u77ed\u671f\u6210\u679c\u3068\u4e2d\u9577\u671fLTV\u306e\u4e21\u7acb\u304c\u53ef\u80fd<\/li>\n<\/ol>\n<\/td>\n<td>\n<ol>\n<li><strong>ABM\uff0fLBM\u4e21\u65b9\u306e\u77e5\u8b58\u30fb\u904b\u7528\u529b\u304c\u5fc5\u8981<\/strong><\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30fc\u30bf\u6574\u5099\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/li>\n<li><strong>\u8a2d\u8a08\u305b\u305a\u306b\u59cb\u3081\u308b\u3068\u300c\u306a\u3093\u3067\u3082\u3084\u308b\u72b6\u614b\u300d\u306b\u306a\u308a\u3084\u3059\u3044<\/strong><\/li>\n<li>KPI\u8a2d\u8a08\u30fb\u53ef\u8996\u5316\u304c\u4e0d\u5341\u5206\u3060\u3068\u52b9\u679c\u304c\u898b\u3048\u306b\u304f\u3044<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>LBM<\/td>\n<td>\n<ol>\n<li><strong>\u8a8d\u77e5\u62e1\u5927\u30fb\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u5f37\u3044<\/strong><\/li>\n<li>\u77ed\u671f\u7684\u306b\u30ea\u30fc\u30c9\u6570\u3092\u5897\u3084\u3057\u3084\u3059\u3044<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u3068\u76f8\u6027\u304c\u826f\u304f\u81ea\u52d5\u5316\u3057\u3084\u3059\u3044<\/li>\n<li>\u65b0\u5e02\u5834\u958b\u62d3\u3084\u5e02\u5834\u5553\u8499\u306b\u5411\u3044\u3066\u3044\u308b<\/li>\n<\/ol>\n<\/td>\n<td>\n<ol>\n<li>\u5c0f\u53e3\u30ea\u30fc\u30c9\u304c\u5897\u3048\u3084\u3059\u3044<\/li>\n<li>\u55b6\u696d\u306e\u30d5\u30a9\u30ed\u30fc\u8ca0\u8377\u304c\u5897\u5927\u3057\u3084\u3059\u3044<\/li>\n<li>LTV\u304c\u4f4e\u304f\u306a\u308a\u304c\u3061<\/li>\n<li><strong>\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u8a55\u4fa1\u8ef8\u304c\u30ba\u30ec\u3084\u3059\u3044<\/strong><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ABM%E3%81%A8BBM%E3%80%81LBM%E3%81%AE%E5%90%91%E3%81%84%E3%81%A6%E3%82%8B%E4%BC%81%E6%A5%AD%E3%83%BB%E5%90%91%E3%81%84%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E4%BC%81%E6%A5%AD\"><\/span>ABM\u3068BBM\u3001LBM\u306e\u5411\u3044\u3066\u308b\u4f01\u696d\u30fb\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>ABM\u3068BBM\u3001LBM\u306e\u5411\u3044\u3066\u308b\u4f01\u696d\u30fb\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d<\/caption>\n<tr>\n<th>\u533a\u5206<\/th>\n<th>\u4f01\u696d\u50cf<\/th>\n<\/tr>\n<tr>\n<td>ABM\u306b\u5411\u3044\u3066\u3044\u308b\u4f01\u696d<\/td>\n<td>\u7279\u5b9a\u696d\u754c\u30fb\u7279\u5b9a\u7528\u9014\u5411\u3051\u306e\u5546\u6750\u3092\u6301\u3061\u3001\u5bfe\u8c61\u4f01\u696d\u6570\u304c\u9650\u3089\u308c\u30011\u793e\u3054\u3068\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u5546\u6750\u3092\u6301\u3064BtoB\u4f01\u696d\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u304c\u5bc6\u306b\u9023\u643a\u3067\u304d\u308b\u4f01\u696d\u3002<\/td>\n<\/tr>\n<tr>\n<td>BBM\u306b\u5411\u3044\u3066\u3044\u308b\u4f01\u696d<\/td>\n<td>\u6280\u8853\u3084\u88fd\u54c1\u306f\u5927\u53e3\u6848\u4ef6\u304b\u3089\u5c0f\u53e3\u6848\u4ef6\u307e\u3067\u5bfe\u5fdc\u53ef\u80fd\u3067\u3001\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3084\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u91cf\u91cd\u8996\u3068\u8cea\u91cd\u8996\u3092\u5207\u308a\u66ff\u3048\u306a\u304c\u3089\u3001\u5229\u76ca\u6700\u5927\u5316\u3092\u56f3\u308a\u305f\u3044\u4f01\u696d\u3002<\/td>\n<\/tr>\n<tr>\n<td>LBM\u306b\u5411\u3044\u3066\u3044\u308b\u4f01\u696d<\/td>\n<td>\u5e02\u5834\u5553\u8499\u3084\u8a8d\u77e5\u62e1\u5927\u304c\u5fc5\u8981\u3067\u3001\u6bd4\u8f03\u7684\u6a19\u6e96\u5316\u3055\u308c\u305f\u5546\u6750\u3092\u6301\u3061\u3001\u307e\u305a\u306f\u5e45\u5e83\u304f\u30ea\u30fc\u30c9\u6bcd\u6570\u3092\u78ba\u4fdd\u3057\u305f\u3044\u4f01\u696d<\/td>\n<\/tr>\n<tr>\n<td>ABM\u306b\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d<\/td>\n<td>\u8584\u5229\u591a\u58f2\u304c\u7d4c\u55b6\u65b9\u91dd\u30fb\u55b6\u696d\u65b9\u91dd\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u53d7\u6ce8\u4ef6\u6570\u3092\u91cd\u8996\u3059\u308bBtoB\u4f01\u696d<\/td>\n<\/tr>\n<tr>\n<td>BBM\u306b\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d<\/td>\n<td>\u6280\u8853\u3084\u88fd\u54c1\u304c\u5927\u53e3\u6848\u4ef6\u304b\u5c0f\u53e3\u6848\u4ef6\u306e\u3069\u3061\u3089\u304b\u306b\u504f\u3063\u3066\u3044\u3066\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u306e\u65bd\u7b56\u3082\u8cea\u30fb\u91cf\u306e\u3069\u3061\u3089\u304b\u306b\u91cd\u70b9\u3092\u7f6e\u304b\u3056\u308b\u3092\u3048\u306a\u3044BtoB\u4f01\u696d<\/td>\n<\/tr>\n<tr>\n<td>LBM\u306b\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d<\/td>\n<td>1\u793e\u3042\u305f\u308a\u306eLTV\u306e\u9ad8\u3055\u3092\u91cd\u8996\u3059\u308b\u55b6\u696d\u65b9\u91dd\u3092\u6301\u3064BtoB\u4f01\u696d\u3002\u53d7\u6ce8\u4ef6\u6570\u3088\u308a\u3082\u53d7\u6ce8\u91d1\u984d\u3084LTV\u3092\u91cd\u8996\u3059\u308bBtoB\u4f01\u696d<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ALUHA%E3%81%AE%E4%BD%93%E9%A8%93%E8%AB%87%E3%80%8CLBM%E2%86%92ABM%E2%86%92BBM%E3%81%AE%E9%A0%86%E3%81%AB%E6%89%8B%E6%B3%95%E3%82%92%E5%88%87%E3%82%8A%E6%9B%BF%E3%81%88%E3%80%8D\"><\/span>ALUHA\u306e\u4f53\u9a13\u8ac7\u300cLBM\u2192ABM\u2192BBM\u306e\u9806\u306b\u624b\u6cd5\u3092\u5207\u308a\u66ff\u3048\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ALUHA\u306f2008\u5e74\u304b\u3089BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u652f\u63f4\u4e8b\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u3092\u878d\u5408\u3055\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u5f37\u307f\u3068\u3057\u3066\u304a\u308a\u3001\u81ea\u793e\u81ea\u8eab\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001\u4e00\u8cab\u3057\u3066\u300c\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u304c\u878d\u5408\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u3002<\/p>\n<h3>ALUHA\u306eLBM\u6642\u4ee3\u306e\u6210\u529f\u3068\u5931\u6557\u8ac7<\/h3>\n<p>ALUHA\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3001\u307e\u305aLBM\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u30022008\u5e74\u9803\u3088\u308a\u3001\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u529b\u3092\u5165\u308c\u59cb\u3081\u3001\u5f53\u521d\u306fSEO\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u308a\u65b9\u3082\u624b\u63a2\u308a\u306e\u72b6\u614b\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u8a66\u884c\u932f\u8aa4\u3092\u91cd\u306d\u308b\u4e2d\u3067\u5f90\u3005\u306b\u6210\u679c\u304c\u51fa\u59cb\u3081\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u306f\u7740\u5b9f\u306b\u5897\u52a0\u3057\u3066\u3044\u3063\u305f\u3002\u3042\u308b\u6642\u671f\u306b\u306f\u3001\u304a\u5ba2\u69d8\u304b\u3089\u300c\u3069\u3093\u306a\u691c\u7d22\u3092\u3057\u3066\u3082ALUHA\u306e\u30b5\u30a4\u30c8\u304c\u30d2\u30c3\u30c8\u3059\u308b\u300d\u3068\u8a00\u308f\u308c\u308b\u307b\u3069\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u72b6\u6cc1\u306f\u6b21\u7b2c\u306b\u5909\u5316\u3057\u3066\u3044\u304f\u3002\u5f0a\u793e\u306f\u5c11\u6570\u7cbe\u92ed\u306e\u7d44\u7e54\u3067\u3042\u308b\u305f\u3081\u3001\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306e\u5897\u52a0\u306b\u5bfe\u5fdc\u3057\u304d\u308c\u306a\u304f\u306a\u308a\u3001\u300c\u30ea\u30fc\u30c9\u3092\u5341\u5206\u306b\u30d5\u30a9\u30ed\u30fc\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u304c\u9855\u5728\u5316\u3057\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u305b\u3063\u304b\u304f\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u6d3b\u304b\u3057\u304d\u308c\u306a\u3044\u72b6\u6cc1\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3063\u305f\u3002<\/p>\n<h3>LBM\u304b\u3089ABM\u3078\u3001\u6210\u529f\u3068\u5931\u6557\u8ac7<\/h3>\n<p>\u305d\u3053\u3067\u6b21\u306b\u691c\u8a0e\u3057\u305f\u306e\u304cABM\u3067\u3042\u308b\u3002\u5f0a\u793e\u306b\u306f\u7279\u5b9a\u306e\u4f01\u696d\u540d\u3067\u72d9\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5b58\u5728\u3057\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u307e\u305a\u306fICP\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u308c\u3092\u8ef8\u306bABM\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u3057\u305f\u3002\u3057\u304b\u3057\u521d\u671f\u6bb5\u968e\u3067\u306f\u3001ICP\u306e\u5b9a\u7fa9\u304c\u5341\u5206\u306b\u5177\u4f53\u5316\u3067\u304d\u3066\u304a\u3089\u305a\u3001\u4f01\u696d\u898f\u6a21\u3084\u696d\u7a2e\u3068\u3044\u3063\u305f\u8868\u5c64\u7684\u306a\u6761\u4ef6\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u5c55\u958b\u3068\u306a\u3063\u3066\u3044\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u300c\u9867\u5ba2\u304c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u300d\u3068\u300c\u81ea\u793e\u304c\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\u300d\u306b\u30ba\u30ec\u304c\u751f\u3058\u3001One to 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