{"id":9598,"date":"2025-05-24T11:00:28","date_gmt":"2025-05-24T02:00:28","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9598"},"modified":"2026-05-02T19:41:03","modified_gmt":"2026-05-02T10:41:03","slug":"btob%e4%bc%81%e6%a5%ad%e3%81%aeweb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e8%aa%b2%e9%a1%8c%ef%bd%9cweb%e6%b4%bb%e7%94%a8%e3%81%ae%e7%86%b1%e9%87%8f%e3%81%8c%e4%bd%8e%e3%81%84","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/sol\/heat-web-leadgeneration","title":{"rendered":"BtoB\u4f01\u696d\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\uff5cWEB\u6d3b\u7528\u306e\u71b1\u91cf\u304c\u4f4e\u3044\u6642\u306e\u5bfe\u51e6\u6cd5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u306e\u91cd\u8981\u6027\u306f\u5e74\u3005\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u793e\u5185\u3067WEB\u6d3b\u7528\u3092\u63a8\u9032\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u601d\u308f\u306c\u58c1\u306b\u3076\u3064\u304b\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u4ee3\u8868\u4f8b\u304c\u3001\u300cWEB\u6d3b\u7528\u306b\u95a2\u3059\u308b\u71b1\u91cf\u306e\u5dee\u300d\u3060\u3001WEB\u6d3b\u7528\u3092\u63a8\u9032\u3059\u308b\u90e8\u9580\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306a\u3069\uff09\u3068\u3001\u55b6\u696d\u90e8\u9580\u3084\u6280\u8853\u90e8\u9580\u3001\u3055\u3089\u306b\u306f\u7d4c\u55b6\u5c64\u3068\u306e\u9593\u3067\u300c\u6e29\u5ea6\u5dee\u300d\u304c\u3042\u308b\u306e\u3060\u3002<\/p>\n<p>\u305d\u306e\u71b1\u91cf\u306e\u5dee\u3092\u793a\u3059\u4ee3\u8868\u4f8b\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u793e\u5185\u306e\u610f\u898b\u3060\u3002<\/p>\n<div 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class=\"ez-toc-section\" id=\"BtoB%E4%BC%81%E6%A5%AD%E3%81%A7%E3%81%82%E3%82%8A%E3%81%8C%E3%81%A1%E3%81%AAWEB%E6%B4%BB%E7%94%A8%E3%81%AE%E7%86%B1%E9%87%8F%E3%81%AE%E9%81%95%E3%81%84\"><\/span>BtoB\u4f01\u696d\u3067\u3042\u308a\u304c\u3061\u306aWEB\u6d3b\u7528\u306e\u71b1\u91cf\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d4c\u55b6\u5c64\u3084\u55b6\u696d\u90e8\u9580\u3001\u6280\u8853\u90e8\u9580\u304cWEB\u6d3b\u7528\u306b\u6d88\u6975\u7684\u306a\u4e3b\u306a\u7406\u7531\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u5fa1\u793e\u3067\u3082\u540c\u3058\u3088\u3046\u306a\u7406\u7531\u3067WEB\u6d3b\u7528\u306e\u71b1\u91cf\u306e\u5dee\u304c\u51fa\u3066\u3044\u308b\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/p>\n<h3>\u300cWEB\u3067\u58f2\u308c\u308b\u308f\u3051\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u56fa\u5b9a\u89b3\u5ff5<\/h3>\n<p>BtoB\u4f01\u696d\u306e\u5546\u6750\u306f\u9ad8\u5358\u4fa1\u30fb\u9577\u671f\u691c\u8a0e\u578b\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5b9f\u969b\u554f\u984c\u3068\u3057\u3066\u3001WEB\u30b5\u30a4\u30c8\u3060\u3051\u3067\u55b6\u696d\u3092\u5b8c\u7d50\u3055\u305b\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u300cWEB\u3067\u58f2\u308c\u308b\u308f\u3051\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u8003\u3048\u306f\u9593\u9055\u3063\u3066\u306f\u3044\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u300c\u78ba\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u3092\u72d9\u3063\u305fWEB\u65bd\u7b56\u300d\u300c\u6bce\u6708\u5b89\u5b9a\u7684\u306a\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u72d9\u3063\u305fWEB\u65bd\u7b56\u300d\u306a\u3069\u3001\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u306fWEB\u6d3b\u7528\u306f\u5145\u5206\u671f\u5f85\u3067\u304d\u308b\u3002\u3064\u307e\u308a\u3001WEB\u3082\u4f7f\u3044\u3088\u3046\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u300cWEB\u3067\u58f2\u308c\u308b\u308f\u3051\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u56fa\u5b9a\u89b3\u5ff5\u304b\u3089\u629c\u3051\u51fa\u305b\u306a\u3044\u3068\u3001WEB\u3092\u3069\u3046\u4f7f\u3046\u304b\uff1f\u3068\u3044\u3046\u8996\u70b9\u304c\u629c\u3051\u843d\u3061\u3001\u3044\u3064\u307e\u3067\u305f\u3063\u3066\u3082WEB\u6d3b\u7528\u306e\u71b1\u91cf\u306f\u5909\u308f\u3089\u306a\u3044\u3002<\/p>\n<h3>\u55b6\u696d\u306e\u6210\u679c\uff08\u58f2\u4e0a\uff09\u304c\u898b\u3048\u306b\u304f\u3044<\/h3>\n<p>\u55b6\u696d\u90e8\u9580\u306f\u300c\u58f2\u308b\u3053\u3068\u300d\u304c\u4ed5\u4e8b\u3067\u3042\u308b\u305f\u3081\u3001\u300c\u3059\u3050\u306b\u58f2\u308c\u308b\u300d\u3053\u3068\u304c\u306a\u3044WEB\u6d3b\u7528\u306f\u77ed\u671f\u7684\u306a\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u3002\u55b6\u696d\u90e8\u9580\u3084\u7d4c\u55b6\u5c64\u304b\u3089\u3059\u308b\u3068\u300cWEB\u6d3b\u7528\u3057\u3066\u3082\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u306e\u304b\uff1f\u300d\u3068\u611f\u3058\u3089\u308c\u3084\u3059\u3044\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u300c\u4ee5\u524dWEB\u30b5\u30a4\u30c8\u4f5c\u6210\u306b\u81a8\u5927\u306a\u304a\u91d1\u3092\u4f7f\u3063\u305f\u3051\u3069\u306a\u3093\u306e\u7d50\u679c\u3082\u51fa\u3066\u3044\u306a\u3044\u300d\u306a\u3069\u3068\u8a00\u308f\u308c\u308b\u3088\u3046\u306a\u3053\u3068\u3082\u591a\u304f\u3001\u306a\u304b\u306a\u304b\u71b1\u91cf\u304c\u4e0a\u304c\u3089\u306a\u3044\u3002\u6642\u4ee3\u304c\u5909\u5316\u3057\u3001BtoB\u3067\u3082WEB\u6d3b\u7528\u304c\u76db\u3093\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u6c17\u304c\u3064\u3051\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<h3>\u60c5\u5831\u516c\u958b\u3078\u306e\u62b5\u6297\u611f<\/h3>\n<p>\u88fd\u54c1\u60c5\u5831\u3084\u30ce\u30a6\u30cf\u30a6\u3092WEB\u306b\u51fa\u3059\u3053\u3068\u306b\u5bfe\u3057\u3066\u3001\u300c\u7af6\u5408\u306b\u898b\u3089\u308c\u308b\u300d\u300c\u304a\u5ba2\u69d8\u304c\u55b6\u696d\u3092\u901a\u3055\u305a\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3063\u305f\u61f8\u5ff5\u3092\u6301\u3064\u55b6\u696d\u62c5\u5f53\u8005\u3084\u6280\u8853\u62c5\u5f53\u8005\u3082\u5b58\u5728\u3059\u308b\u3002\u300c\u7af6\u5408\u306b\u898b\u3089\u308c\u308b\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u78ba\u304b\u306b\u3069\u3053\u307e\u3067\u516c\u958b\u3059\u308b\u304b\uff1f\u306e\u5224\u65ad\u306f\u5fc5\u8981\u306b\u306a\u308b\u304c\u3001\u300c\u304a\u5ba2\u69d8\u304c\u55b6\u696d\u3092\u901a\u3055\u305a\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u8003\u3048\u3088\u3046\u306b\u3088\u3063\u3066\u306f\u30d7\u30e9\u30b9\u306b\u3082\u306a\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u55b6\u696d\u304c\u308f\u3056\u308f\u3056\u8aac\u660e\u3057\u306a\u304f\u3066\u3082\u3088\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3060\u3002\u55b6\u696d\u5de5\u6570\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u300c\u3069\u3046\u8003\u3048\u308b\u304b\uff1f\u300d\u6b21\u7b2c\u3067\u3042\u308d\u3046\u3002\u3053\u308c\u3082\u56fa\u5b9a\u89b3\u5ff5\u306e\u4e00\u7a2e\u3067\u3001\u629c\u3051\u51fa\u305b\u306a\u3044\u9650\u308a\u3001WEB\u6d3b\u7528\u306e\u71b1\u91cf\u306f\u4e0a\u304c\u3089\u306a\u3044\u3060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class=\"ez-toc-section\" id=\"%E7%86%B1%E9%87%8F%E3%81%AE%E9%81%95%E3%81%84%E3%82%92%E8%A7%A3%E6%B6%88%E3%81%99%E3%82%8B%E3%82%B3%E3%83%84\"><\/span>\u71b1\u91cf\u306e\u9055\u3044\u3092\u89e3\u6d88\u3059\u308b\u30b3\u30c4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3053\u3046\u3044\u3063\u305f\u7406\u7531\u304b\u3089\u629c\u3051\u51fa\u3057\u3066\u3044\u304f\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30b3\u30c4\u304c\u3042\u308b\u3060\u308d\u3046\u304b\uff1f\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u71b1\u91cf\u3092\u4e0a\u3052\u3066\u3044\u304f\u3079\u304d\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u3092\u884c\u3063\u3066\u3044\u308b\u5f0a\u793e\uff08\u682a\u5f0f\u4f1a\u793eALUHA\uff09\u306e\u904e\u53bb\u306e\u7d4c\u9a13\u304b\u3089\u3001\u30b3\u30c4\u3092\u89e3\u8aac\u3057\u305f\u3044\u3068\u601d\u3046\u3002<\/p>\n<h3>WEB\u6d3b\u7528\u3067\u4f55\u3092\u3059\u308b\u306e\u304b\uff1f\u306e\u65bd\u7b56\u3092\u5171\u6709<\/h3>\n<p>WEB\u6d3b\u7528\u3068\u3044\u3063\u3066\u3082\u3001\u4eba\u306b\u3088\u3063\u3066\u4f55\u3092\u3059\u308b\u306e\u304b\uff1f\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u3053\u3068\u306a\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u3001WEB\u6d3b\u7528\u3067\u4f55\u3092\u3059\u308b\u306e\u304b\uff1f\u306e\u65bd\u7b56\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3088\u3046\u3002BtoB\u4f01\u696d\u306e\u5834\u5408\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u5909\u3048\u308b\u306a\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u300cSEO\u3084\u5e83\u544a\u306a\u3069\u3067\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u300d\u3068\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u3064\u304b\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u300d\u306e\uff12\u3064\u306e\u65bd\u7b56\u304c\u30e1\u30a4\u30f3\u306b\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001WEB\u6d3b\u7528\u3067\u3084\u308b\u3053\u3068\u306f\u3001\u3053\u306e\uff12\u3064\u3060\u3051\u3067\u3042\u308b\u3053\u3068\u3092\u3001\u793e\u5185\u306e\u95a2\u4fc2\u8005\u306b\u4f1d\u3048\u3066\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h3>\u55b6\u696d\u90e8\u9580\u3084\u7d4c\u55b6\u5c64\u3068\u306eWEB\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8\u5171\u6709<\/h3>\n<p>\u6b21\u306b\u3001\u55b6\u696d\u90e8\u9580\u3084\u7d4c\u55b6\u5c64\u306b\u5bfe\u3057\u3066\u300cWEB\u6d3b\u7528\u304c\u55b6\u696d\u6d3b\u52d5\u306b\u3069\u3046\u8ca2\u732e\u3059\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u7279\u306b\u4ee5\u4e0b\u306e2\u70b9\u306b\u3064\u3044\u3066\u306f\u91cd\u70b9\u7684\u306b\u4f1d\u3048\u3088\u3046\u3002<\/p>\n<h4>\u898b\u8fbc\u307f\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/h4>\n<p>\u5f93\u6765\u306e\u5c55\u793a\u4f1a\u3084\u30c6\u30ec\u30a2\u30dd\u3001\u8a2a\u554f\u55b6\u696d\u3001\u96fb\u8a71\u55b6\u696d\u306f\u3001\u6642\u9593\u3082\u30b3\u30b9\u30c8\u3082\u304b\u304b\u308b\u3002\u3053\u308c\u306b\u5bfe\u3057\u3001WEB\u7d4c\u7531\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u3001\u521d\u671f\u6295\u8cc7\u3053\u305d\u5fc5\u8981\u3060\u304c\u3001\u9577\u671f\u7684\u306b\u306f1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002WEB\u3067\u516c\u958b\u3057\u3066\u3044\u308b\u60c5\u5831\u306f\u524a\u9664\u3057\u306a\u3044\u9650\u308a\u3001\u516c\u958b\u3057\u7d9a\u3051\u308b\u305f\u3081\u3001\u55b6\u696d\u8cc7\u7523\u3068\u306a\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3069\u3093\u3069\u3093\u3088\u304f\u306a\u3063\u3066\u3044\u304f\u306e\u3060\u3002<\/p>\n<h4>\u898b\u8fbc\u307f\u5ba2\u7372\u5f97\u306e\u5b89\u5b9a\u5316<\/h4>\n<p>WEB\u30b5\u30a4\u30c8\u306f24\u6642\u9593365\u65e5\u7a3c\u50cd\u3059\u308b\u300c\u55b6\u696d\u62c5\u5f53\u8005\u300d\u3067\u3042\u308b\u3002\u5c55\u793a\u4f1a\u3084\u5e83\u544a\u306e\u3088\u3046\u306b\u4e00\u904e\u6027\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u55b6\u696d\u90e8\u9580\u306b\u3068\u3063\u3066\u3082\u3001\u300cWEB\u304c\u30ea\u30fc\u30c9\u3092\u4f9b\u7d66\u3057\u3066\u304f\u308c\u308b\u5b58\u5728\u300d\u3060\u3068\u8a8d\u8b58\u3067\u304d\u308c\u3070\u3001\u5354\u529b\u59ff\u52e2\u306f\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u304f\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u7af6\u5408\u4f01\u696d\u306eWEB\u30b5\u30a4\u30c8\u5206\u6790\u3067\u5371\u6a5f\u611f\u3092\u5171\u6709<\/h3>\n<p>\u7af6\u5408\u4f01\u696d\u306eWEB\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3060\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u7af6\u5408\u304c\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u305f\u3068\u3057\u3088\u3046\u3002<\/p>\n<div 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