{"id":9200,"date":"2025-03-15T13:02:10","date_gmt":"2025-03-15T04:02:10","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9200"},"modified":"2026-05-02T19:32:08","modified_gmt":"2026-05-02T10:32:08","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%aekpi%e8%a8%ad%e8%a8%88%e3%81%ae%e3%82%84%e3%82%8a%e6%96%b9%ef%bd%9c%e3%80%8ckpi%e3%83%84%e3%83%aa%e3%83%bc%e3%81%ae%e5%8f%af","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u3084\u308a\u65b9\uff5c\u300cKPI\u30c4\u30ea\u30fc\u306e\u53ef\u8996\u5316\u4f8b\u300d\u3068\u300c\u65bd\u7b56\u5225KPI\u4f8b\u300d\u3092\u89e3\u8aac"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%A8%E3%81%AF%EF%BC%9F\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%AE%E6%89%8B%E9%A0%86\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u624b\u9806<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#%E6%89%8B%E9%A0%86%EF%BC%91%E3%80%8CBtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKGI%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B%E3%80%8D\" >\u624b\u9806\uff11\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u3092\u6c7a\u3081\u308b\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#%E6%89%8B%E9%A0%86%EF%BC%92%E3%80%8CBtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E3%82%92%E8%A8%AD%E8%A8%88%E3%81%99%E3%82%8B%E3%80%8D\" >\u624b\u9806\uff12\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u8a08\u3059\u308b\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#%E6%89%8B%E9%A0%86%EF%BC%93%E3%80%8CKPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E3%82%8A%E5%8F%AF%E8%A6%96%E5%8C%96%E3%81%99%E3%82%8B%E3%80%8D\" >\u624b\u9806\uff13\u300cKPI\u30c4\u30ea\u30fc\u3092\u4f5c\u308a\u53ef\u8996\u5316\u3059\u308b\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9%E3%82%84%E3%82%B3%E3%83%84\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u6ce8\u610f\u70b9\u3084\u30b3\u30c4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-kgi-kpi\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%AE%E3%81%BE%E3%81%A8%E3%82%81\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306eKPI\u8a2d\u8a08\u3068\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u7a2e\u65bd\u7b56\u3084\u624b\u6cd5\u306b\u5bfe\u3057\u3066\u3001\u52b9\u679c\u304c\u3042\u3063\u305f\u304b\u3069\u3046\u304b\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\uff08KPI\uff09\u3092\u9078\u5b9a\u3059\u308b\u696d\u52d9\u306e\u3053\u3068\u3060\u3002KPI\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u3067\u3001KPI\u30c4\u30ea\u30fc\u306a\u3069\u3092\u7528\u3044\u3066\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p>KPI\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u3044\u308b\u3068\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u5bfe\u3059\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u306a\u3069\u3082\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u4e0a\u306b\u3001\u52b9\u679c\u306e\u51fa\u3066\u3044\u306a\u3044\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u96c6\u4e2d\u7684\u306b\u6539\u5584\u696d\u52d9\u3092\u884c\u3048\u308b\u305f\u3081\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ePDCA\u3082\u56de\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u696d\u52d9\u3060\u3002\u305c\u3072\u5fa1\u793e\u3067\u3082\u3053\u306e\u30b3\u30e9\u30e0\u3092\u53c2\u8003\u306b\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u3068\u53ef\u8996\u5316\u306b\u6311\u6226\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%AE%E6%89%8B%E9%A0%86\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u624b\u9806<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u624b\u9806\u3001\u3084\u308a\u65b9\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u624b\u9806\u306f\u5927\u304d\u304f\uff13\u6bb5\u968e\u3042\u308a\u3001\u305d\u306e\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u624b\u9806<\/span><\/div>\n<ol>\n<li>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u3092\u6c7a\u3081\u308b<\/li>\n<li>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u308a\u53ef\u8996\u5316\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\uff13\u3064\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3088\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%8B%E9%A0%86%EF%BC%91%E3%80%8CBtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKGI%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B%E3%80%8D\"><\/span>\u624b\u9806\uff11\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u3092\u6c7a\u3081\u308b\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u3068\u306f<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u3068\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3055\u307e\u3056\u307e\u306a\u6d3b\u52d5\u3067\u5fa1\u793e\u304c\u5230\u9054\u3057\u305f\u3044\u6700\u7d42\u30b4\u30fc\u30eb\u306e\u3053\u3068\u3060\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u300c\u58f2\u4e0a\u300d\u306a\u3069\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3060\u308d\u3046\u3002\u305d\u306e\u307b\u304b\u3001BtoB\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u304cKGI\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u8981\u3059\u308b\u306b\u3001\u5fa1\u793e\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f55\u3092\u6210\u3057\u9042\u3052\u305f\u3044\u304b\uff1f\u306b\u3088\u3063\u3066\u3001KGI\u306f\u5927\u304d\u304f\u5909\u308f\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>ALUHA\u304c\u304a\u3059\u3059\u3081\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300c\uff12\u3064\u306eKGI\u300d<\/h3>\n<p>\u3088\u3044KGI\u3092\u6c7a\u3081\u304d\u308c\u306a\u3044\u3068\u3044\u3046BtoB\u4f01\u696d\u306e\u305f\u3081\u306b\u3001\u304a\u3059\u3059\u3081\u306eKGI\u3092\uff12\u3064\u3054\u7d39\u4ecb\u3059\u308b\u30022008\u5e74\u304b\u3089BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u5f0a\u793e\uff08ALUHA\uff09\u3082\u3053\u306e\uff12\u3064\u306eKGI\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\uff11\u3064\u76ee\u306f\u3001\u5f53\u7136\u306e\u3053\u3068\u3067\u306f\u3042\u308b\u304c\u3001\u58f2\u4e0a\u3060\u3002\u305d\u3057\u3066\uff12\u3064\u76ee\u306f\u3001<strong>\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u306e\u628a\u63e1\u6570<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u3067\u306f\u306a\u305c\u3053\u306e\uff12\u3064\u306a\u306e\u304b\u3001\u305d\u306e\u7406\u7531\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002\u58f2\u4e0a\u304c\u91cd\u8981\u3068\u3044\u3046\u306e\u306f\u3001\u3044\u308f\u305a\u3082\u304c\u306a\u3067\u3042\u308b\u304c\u3001\u300c\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u306e\u628a\u63e1\u6570\u300d\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u305d\u308c\u306f\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u300c\u5dee\u5225\u5316\u6226\u7565\u300d\u3084\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u300d\u3068\u3044\u3063\u305fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u7a2e\u6226\u7565\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u628a\u63e1\u305b\u305a\u306b\u3001\u65b0\u88fd\u54c1\u30fb\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3057\u305f\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u5c55\u958b\u3059\u308b\u3068\u3001\u300c\u8a71\u306f\u805e\u3044\u3066\u304f\u308c\u308b\u304c\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u300c\u306a\u304b\u306a\u304b\u65b0\u898f\u30ea\u30fc\u30c9\u304c\u53d6\u308c\u306a\u3044\u300d\u300c\u898b\u7a4d\u3082\u308a\u51fa\u3057\u3066\u3082\u7af6\u5408\u306b\u8ca0\u3051\u308b\u300d\u3068\u3044\u3063\u305f\u4e8b\u614b\u304c\u55b6\u696d\u73fe\u5834\u3067\u767a\u751f\u3059\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306b\u3068\u3063\u3066\u8208\u5473\u306e\u306a\u3044\u8ab2\u984c\u89e3\u6c7a\u3084\u88fd\u54c1\u3092\u63d0\u6848\u3055\u308c\u308b\u3053\u3068\u3068\u306a\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u300c\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u300d\u306f\u58f2\u4e0a\u306b\u9593\u63a5\u7684\u306b\u5f71\u97ff\u3059\u308b\u306e\u3067\u3042\u308b\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u5f0a\u793e\u3067\u306f\u3001\u300c\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u300d\u3092\u3069\u308c\u3060\u3051\u628a\u63e1\u3067\u304d\u3066\u3044\u308b\u304b\uff1f\u3092KGI\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305c\u3072\u5fa1\u793e\u3067\u3082\u300c\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u300d\u3092BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u306e\uff11\u3064\u3068\u3057\u3066\u3001\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%8B%E9%A0%86%EF%BC%92%E3%80%8CBtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E3%82%92%E8%A8%AD%E8%A8%88%E3%81%99%E3%82%8B%E3%80%8D\"><\/span>\u624b\u9806\uff12\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u8a08\u3059\u308b\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3044\u3088\u3044\u3088KPI\u8a2d\u8a08\u306b\u5165\u308d\u3046\u3002KPI\u306e\u8a2d\u8a08\u306f\u3001\u4e3b\u306b\uff12\u3064\u306e\u624b\u9806\u3067\u884c\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>KPI\u8a2d\u5b9a\u306e\u624b\u9806<\/span><\/div>\n<ol>\n<li>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u65bd\u7b56\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li>\u5206\u89e3\u3057\u305f\u65bd\u7b56\u5225\u306bKPI\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>\u624b\u9806\uff12\u2212\uff11\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u65bd\u7b56\u306b\u5206\u89e3\u3059\u308b<\/h3>\n<p>KGI\u3092\u6c7a\u3081\u305f\u3089\u3001\u305d\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3069\u3093\u306a\u65bd\u7b56\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f\u3092\u8003\u3048\u308b\u306e\u304c\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u65bd\u7b56\u306b\u5206\u89e3\u3059\u308b\u300d\u3060\u3002\u3053\u3053\u304b\u3089\u306f\u5177\u4f53\u4f8b\u304c\u3042\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u5f0a\u793e\u306e\u5177\u4f53\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u305c\u3072\u5fa1\u793e\u3067\u3082\u30d2\u30f3\u30c8\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u307e\u305a\u3001\u518d\u5ea6\u6574\u7406\u3059\u308b\u304c\u3001\u5f0a\u793e\u306e\u5177\u4f53\u4f8b\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKGI\u306f\u4ee5\u4e0b\u306e\uff12\u3064\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<ol>\n<li>\u58f2\u4e0a\uff08\u55b6\u696d\u6226\u7565\u306eKGI\u3068\u540c\u3058\uff09<\/li>\n<li>\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u6570\uff08BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u72ec\u81ea\u306eKGI\uff09<\/li>\n<\/ol>\n<p>\u3053\u306e\uff12\u3064\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u3001\u5f0a\u793e\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\uff18\u3064\u306e\u65bd\u7b56\u306b\u5206\u89e3\u3057\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u305d\u308c\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_6065\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6065\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\" width=\"700\" height=\"700\" class=\"size-full wp-image-6065\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01.jpg 700w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01-300x300.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-6065\" class=\"wp-caption-text\">\u56f3\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb<\/p><\/div>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084BtoB\u55b6\u696d\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u56f3\u89e3\u5316\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u305f\u3081\u3001\u5fa1\u793e\u3067\u3082\u6d3b\u7528\u3067\u304d\u305d\u3046\u3067\u3042\u308c\u3070\u305c\u3072\u6d3b\u7528\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<p>\u3053\u306e\u4f8b\u306e\u3088\u3046\u306b\u3001KGI\u306b\u5bfe\u3057\u3066\u3001\u3069\u3093\u306a\u65bd\u7b56\u304c\u5fc5\u8981\u304b\u3001\u305d\u3057\u3066\u5404\u65bd\u7b56\u306f\u3069\u3046\u95a2\u9023\u3059\u308b\u306e\u304b\uff1f\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u5fa1\u793e\u306e\u5834\u5408\u3060\u3068\u3001\u3069\u3046\u306a\u308b\u3060\u308d\u3046\u304b\uff1f<\/p>\n<h3>\u624b\u9806\uff12\u2212\uff12\uff1a\u5206\u89e3\u3057\u305f\u65bd\u7b56\u5225\u306bKPI\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n<p>\u65bd\u7b56\u306b\u5206\u89e3\u3067\u304d\u305f\u3089\u3001\u5404\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u3001KPI\u3092\u9078\u5b9a\u3059\u308b\u3002\u3053\u3053\u3067\u3082\u5f0a\u793e\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div id=\"attachment_9193\" style=\"width: 1522px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9193\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225KPI\u306e\u4f8b\" width=\"1512\" height=\"1210\" class=\"size-full wp-image-9193\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01.jpg 1512w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01-300x240.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01-1024x819.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01-768x615.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img01-718x575.jpg 718w\" sizes=\"(max-width: 1512px) 100vw, 1512px\" \/><\/a><p id=\"caption-attachment-9193\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225KPI\u306e\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001KPI\u306f\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u305f\u3081\u3001\u6570\u5024\u5316\u3067\u304d\u308b\u3082\u306e\u3092KPI\u3068\u3057\u3066\u9078\u5b9a\u3059\u308b\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u6bb5\u968e\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7591\u554f\u304c\u767a\u751f\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>KPI\u9078\u5b9a\u6642\u306b\u767a\u751f\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554f<\/span><\/div>\n<ol>\n<li>\u305d\u3082\u305d\u3082\u3069\u3046\u3084\u3063\u3066\u6570\u5024\u5316\u3059\u308b\u306e\u304b\uff1f<\/li>\n<li>\u8ab0\u304c\u3053\u306e\u6570\u5024\u3092\u793e\u5185\u3067\u628a\u63e1\u3057\u3066\u3044\u308b\u306e\u308f\u304b\u3089\u306a\u3044<\/li>\n<li>\u6570\u5024\u5316\u3059\u308b\u306b\u306f\u671f\u9593\u3092\u6c7a\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304c\u3001\u671f\u9593\u306f\u3044\u3064\u304b\u3089\u3044\u3064\u307e\u3067\u306b\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f<\/li>\n<li>\u671f\u9593\u3092\u4eee\u306b\u300c\uff13\u30f6\u6708\u300d\u3068\u6c7a\u3081\u305f\u3068\u3057\u3066\u3082\u300c\uff13\u30f6\u6708\u300d\u3067BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u306f\u4e00\u5468\u3057\u306a\u3044\u304c\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\uff1f<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u3046\u3044\u3063\u305f\u7591\u554f\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u306e\u9078\u5b9a\u6bb5\u968e\u3067\u306f\u5148\u9001\u308a\u3057\u3001\u307e\u305a\u306fKPI\u8a2d\u8a08\u3068\u3057\u3066\u7406\u60f3\u7684\u306aKPI\u3092\u9078\u5b9a\u3057\u3088\u3046\u3002\u5404\u7a2e\u7591\u554f\u306f\u304a\u3044\u304a\u3044\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u3066\u89e3\u6c7a\u3057\u3066\u3044\u304f\u3057\u304b\u65b9\u6cd5\u304c\u306a\u3044\u304c\u3001\u3053\u306e\u30b3\u30e9\u30e0\u306e\u5f8c\u534a\u3067\u8003\u3048\u65b9\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%8B%E9%A0%86%EF%BC%93%E3%80%8CKPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E3%82%8A%E5%8F%AF%E8%A6%96%E5%8C%96%E3%81%99%E3%82%8B%E3%80%8D\"><\/span>\u624b\u9806\uff13\u300cKPI\u30c4\u30ea\u30fc\u3092\u4f5c\u308a\u53ef\u8996\u5316\u3059\u308b\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>KPI\u3092\u9078\u5b9a\u3067\u304d\u305f\u3089\u3001KPI\u30c4\u30ea\u30fc\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u3064\u304f\u308a\u3001\u53ef\u8996\u5316\u3059\u308b\u6e96\u5099\u3092\u3059\u308b\u3002\u5f0a\u793e\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3092\u30d9\u30fc\u30b9\u306b\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u30c4\u30ea\u30fc\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/p>\n<div id=\"attachment_9194\" style=\"width: 1460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9194\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u30c4\u30ea\u30fc\u306e\u4f8b\" width=\"1450\" height=\"1684\" class=\"size-full wp-image-9194\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02.jpg 1450w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02-258x300.jpg 258w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02-882x1024.jpg 882w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02-768x892.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02-1323x1536.jpg 1323w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/bm-kpi-img02-718x834.jpg 718w\" sizes=\"(max-width: 1450px) 100vw, 1450px\" \/><\/a><p id=\"caption-attachment-9194\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u30c4\u30ea\u30fc\u306e\u4f8b<\/p><\/div>\n<p>\u4e0a\u56f3\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u306b\u5f93\u3044\u3001\u9078\u5b9a\u3057\u305fKPI\u3092\u5b9f\u969b\u306b\u6570\u5024\u5316\u3057\u305f\u4f8b\u3060\u3002\u3053\u306eKPI\u30c4\u30ea\u30fc\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u30ec\u30d9\u30eb\u306eKPI\u3092\u53ef\u8996\u5316\u3057\u3066\u304a\u308a\u3001\u5404\u7a2e\u624b\u6cd5\u306e\u7d30\u304b\u3044KPI\u307e\u3067\u306f\u628a\u63e1\u3067\u304d\u306a\u3044\u3002\u3057\u304b\u3057\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u306a\u304b\u3067\u3001\u4eca\u3069\u3053\u304c\u60aa\u3044\u306e\u304b\u3092\u6570\u5024\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4e0a\u8a18\u4f8b\u306e\u5834\u5408\u3060\u3068\u3001\u80b2\u6210\u7387\u3084\u53d7\u6ce8\u7387\u3092\u3082\u3046\u5c11\u3057\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001KGI\u306e\uff11\u3064\u3067\u3042\u308b\u53d7\u6ce8\uff08\u58f2\u4e0a\uff09\u306b\u8ca2\u732e\u3067\u304d\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306aKPI\u30c4\u30ea\u30fc\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u52d5\u306b\u5bfe\u3057\u3066\u52b9\u679c\u304c\u3067\u3066\u3044\u308b\u306e\u304b\uff1f\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u4eca\u3069\u3053\u304c\u8ab2\u984c\u306a\u306e\u304b\uff1f\u3092\u95a2\u4fc2\u8005\u3067\u5171\u6709\u3067\u304d\u3001\u30d0\u30e9\u30d0\u30e9\u306a\u65bd\u7b56\u3092\u6253\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u3068\u3057\u3066\u7d71\u4e00\u611f\u306e\u3042\u308b\u65bd\u7b56\u5c55\u958b\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEKPI%E8%A8%AD%E8%A8%88%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9%E3%82%84%E3%82%B3%E3%83%84\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u6ce8\u610f\u70b9\u3084\u30b3\u30c4<span 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