{"id":9143,"date":"2025-03-08T10:04:22","date_gmt":"2025-03-08T01:04:22","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9143"},"modified":"2026-05-02T19:32:33","modified_gmt":"2026-05-02T10:32:33","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%81%8a%e3%81%99%e3%81%99%e3%82%81%e6%9c%ac%e3%83%bb%e6%9b%b8%e7%b1%8d%ef%bc%93%e9%81%b8%e3%80%8cbtob%e3%83%9e%e3%83%bc","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/recommended-books-btobmarketing","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u304a\u3059\u3059\u3081\u672c\u30fb\u66f8\u7c4d\uff13\u9078\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u304a\u3059\u3059\u3081\u3059\u308b\u672c\u300d"},"content":{"rendered":"<p>\u5f0a\u793e\uff08\u682a\u5f0f\u4f1a\u793eALUHA\uff09\u306f\u30012008\u5e74\u306bBtoB\u306b\u7279\u5316\u3057\u305fWEB\u5236\u4f5c\u3084WEB\u30b3\u30f3\u30b5\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u3001\u73fe\u5728\u306f<a 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target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u5b66\u3073\u305f\u3044\u3001\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3063\u3066\u4f55\u306a\u306e\u304b\uff1f\u3092\u5b66\u3073\u305f\u3044\u3068\u3044\u3063\u305fBtoB\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306b\u3001\u5f53\u6642\u5f0a\u793e\u304c\u53c2\u8003\u306b\u306a\u3063\u305f\uff13\u518a\u306e\u672c\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/recommended-books-btobmarketing\/#%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%91%E3%80%8C%E3%81%82%E3%81%AA%E3%81%9F%E3%81%8C%E4%BC%9A%E7%A4%BE%E3%81%AE%E5%88%A9%E7%9B%8A%E3%82%92%E6%AE%BA%E3%81%99%E7%8A%AF%E4%BA%BA%E3%81%A0%E2%80%95%E6%98%8E%E6%97%A5%E3%81%8B%E3%82%89%E5%AE%9F%E8%B7%B5%E3%80%8C%E3%83%97%E3%83%A9%E3%82%B9%E3%83%BB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%8D%E3%81%A7%E5%84%B2%E3%81%91%E3%82%8B%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E5%B0%8F%E7%AC%A0%E5%8E%9F_%E6%98%AD%E6%B2%BB%E6%B0%8F%EF%BC%89%E3%80%8D\" >\u304a\u3059\u3059\u3081\u672c\uff11\u300c\u3042\u306a\u305f\u304c\u4f1a\u793e\u306e\u5229\u76ca\u3092\u6bba\u3059\u72af\u4eba\u3060!?\u2015\u660e\u65e5\u304b\u3089\u5b9f\u8df5!\u300c\u30d7\u30e9\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u5132\u3051\u308b\u30ce\u30a6\u30cf\u30a6\uff08\u8457\u8005\uff1a\u5c0f\u7b20\u539f \u662d\u6cbb\u6c0f\uff09\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/recommended-books-btobmarketing\/#%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%92%E3%80%8C%E4%BA%8B%E4%BE%8B%E3%81%A7%E3%82%8F%E3%81%8B%E3%82%8B%EF%BC%81%E5%AE%9F%E6%88%A6BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%80%E3%81%8A%E5%AE%A2%E6%A7%98%E3%81%AB%E9%A0%BC%E3%82%89%E3%82%8C%E3%82%8B%E5%AD%98%E5%9C%A8%E3%81%AB%E3%81%AA%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E6%88%A6%E7%95%A5%E5%AE%9F%E8%A1%8C%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E4%BD%90%E8%97%A4_%E7%BE%A9%E5%85%B8%E6%B0%8F%EF%BC%89%E3%80%8D\" >\u304a\u3059\u3059\u3081\u672c\uff12\u300c\u4e8b\u4f8b\u3067\u308f\u304b\u308b\uff01\u5b9f\u6226BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306b\u983c\u3089\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306e\u6226\u7565\u5b9f\u884c\uff08\u8457\u8005\uff1a\u4f50\u85e4 \u7fa9\u5178\u6c0f\uff09\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a 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id=\"%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%91%E3%80%8C%E3%81%82%E3%81%AA%E3%81%9F%E3%81%8C%E4%BC%9A%E7%A4%BE%E3%81%AE%E5%88%A9%E7%9B%8A%E3%82%92%E6%AE%BA%E3%81%99%E7%8A%AF%E4%BA%BA%E3%81%A0%E2%80%95%E6%98%8E%E6%97%A5%E3%81%8B%E3%82%89%E5%AE%9F%E8%B7%B5%E3%80%8C%E3%83%97%E3%83%A9%E3%82%B9%E3%83%BB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%8D%E3%81%A7%E5%84%B2%E3%81%91%E3%82%8B%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E5%B0%8F%E7%AC%A0%E5%8E%9F_%E6%98%AD%E6%B2%BB%E6%B0%8F%EF%BC%89%E3%80%8D\"><\/span>\u304a\u3059\u3059\u3081\u672c\uff11\u300c\u3042\u306a\u305f\u304c\u4f1a\u793e\u306e\u5229\u76ca\u3092\u6bba\u3059\u72af\u4eba\u3060!?\u2015\u660e\u65e5\u304b\u3089\u5b9f\u8df5!\u300c\u30d7\u30e9\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u5132\u3051\u308b\u30ce\u30a6\u30cf\u30a6\uff08\u8457\u8005\uff1a\u5c0f\u7b20\u539f \u662d\u6cbb\u6c0f\uff09\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f0a\u793e\u304c\u5275\u696d\u6642\uff082003\u5e74\u304b\u30892008\u5e74\uff09\u3001\u307e\u3060\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300c\u30de\u306e\u5b57\u300d\u3082\u77e5\u3089\u306a\u304b\u3063\u305f\u9803\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3076\u306a\u3089\u3053\u306e\u672c\u3092\u8aad\u3080\u3068\u3044\u3044\u300d\u3068\u304a\u4e16\u8a71\u306b\u306a\u3063\u3066\u3044\u305f\u4eba\u306b\u304a\u3059\u3059\u3081\u3055\u308c\u305f\u672c\u3060\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u306a\u306e\u304b\uff1f\u3092\u7406\u89e3\u3067\u304d\u305f\u672c\u3067\u3001\u975e\u5e38\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u305d\u3057\u3066\u8aad\u307f\u3084\u3059\u304f\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u672c\u304c\u304d\u3063\u304b\u3051\u3067\u3001\u5f0a\u793e\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u304f\u3089\u3044\u5f71\u97ff\u3092\u53d7\u3051\u305f\u672c\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u672c\u3068\u306e\u51fa\u4f1a\u3044\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u8457\u8005\u3067\u3042\u308b\u5c0f\u7b20\u539f\u6c0f\u3068\u3082\u4ea4\u6d41\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u3001\u5c0f\u7b20\u539f\u6c0f\u304b\u3089\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a4\u30ed\u30cf\u306b\u3064\u3044\u3066\u3055\u307e\u3056\u307e\u306a\u77e5\u898b\u3092\u5b66\u3070\u305b\u3066\u3044\u305f\u3060\u3044\u305f\u3002\u5f0a\u793e\u306b\u3068\u3063\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d0\u30a4\u30d6\u30eb\u672c\u3068\u3044\u3048\u308b\uff11\u518a\u3067\u3042\u308b\u3002\u3053\u308c\u304b\u3089\u5b66\u3073\u305f\u3044\u4eba\u306f\u305c\u3072\u4e00\u8aad\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u4fa1\u5024\u300d\u3068\u306f\u4f55\u304b\uff1f\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u304c\u3057\u3063\u304b\u308a\u5b66\u3079\u308b\uff11\u518a\u3067\u3042\u308b\u3002<\/p>\n<p><a href=\"https:\/\/amzn.asia\/d\/eg4Ba3n\" rel=\"noopener\" target=\"_blank\">\u3042\u306a\u305f\u304c\u4f1a\u793e\u306e\u5229\u76ca\u3092\u6bba\u3059\u72af\u4eba\u3060!?\u2015\u660e\u65e5\u304b\u3089\u5b9f\u8df5!\u300c\u30d7\u30e9\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u5132\u3051\u308b\u30ce\u30a6\u30cf\u30a6\uff08\u8457\u8005\uff1a\u5c0f\u7b20\u539f \u662d\u6cbb\u6c0f\uff09<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%92%E3%80%8C%E4%BA%8B%E4%BE%8B%E3%81%A7%E3%82%8F%E3%81%8B%E3%82%8B%EF%BC%81%E5%AE%9F%E6%88%A6BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%80%E3%81%8A%E5%AE%A2%E6%A7%98%E3%81%AB%E9%A0%BC%E3%82%89%E3%82%8C%E3%82%8B%E5%AD%98%E5%9C%A8%E3%81%AB%E3%81%AA%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E6%88%A6%E7%95%A5%E5%AE%9F%E8%A1%8C%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E4%BD%90%E8%97%A4_%E7%BE%A9%E5%85%B8%E6%B0%8F%EF%BC%89%E3%80%8D\"><\/span>\u304a\u3059\u3059\u3081\u672c\uff12\u300c\u4e8b\u4f8b\u3067\u308f\u304b\u308b\uff01\u5b9f\u6226BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306b\u983c\u3089\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306e\u6226\u7565\u5b9f\u884c\uff08\u8457\u8005\uff1a\u4f50\u85e4 \u7fa9\u5178\u6c0f\uff09\u300d<span 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