{"id":9143,"date":"2025-03-08T10:04:22","date_gmt":"2025-03-08T01:04:22","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9143"},"modified":"2025-04-25T11:21:16","modified_gmt":"2025-04-25T02:21:16","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%81%8a%e3%81%99%e3%81%99%e3%82%81%e6%9c%ac%e3%83%bb%e6%9b%b8%e7%b1%8d%ef%bc%93%e9%81%b8%e3%80%8cbtob%e3%83%9e%e3%83%bc","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/recommended-books-btobmarketing","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u304a\u3059\u3059\u3081\u672c\u30fb\u66f8\u7c4d\uff13\u9078\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u304a\u3059\u3059\u3081\u3059\u308b\u672c\u300d"},"content":{"rendered":"<p>\u5f0a\u793e\uff08\u682a\u5f0f\u4f1a\u793eALUHA\uff09\u306f\u30012008\u5e74\u306bBtoB\u306b\u7279\u5316\u3057\u305fWEB\u5236\u4f5c\u3084WEB\u30b3\u30f3\u30b5\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u3001\u73fe\u5728\u306f<a href=\"https:\/\/btobmarketing.aluha.net\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u884c\u3063\u3066\u3044\u308b\u30022008\u5e74\u5f53\u6642\u306f\u3001BtoB\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u60c5\u5831\uff08\u672c\u3084\u30cd\u30c3\u30c8\u4e0a\u306e\u60c5\u5831\uff09\u306f\u73fe\u5728\u307b\u3069\u591a\u304f\u306f\u306a\u304b\u3063\u305f\u3002\u305d\u3093\u306a\u4e2d\u3001\u5f53\u6642\u3001\u5f0a\u793e\u304cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3092\u5b66\u3076\u4e0a\u3067\u53c2\u8003\u306b\u306a\u3063\u305f\u672c\u304c\uff13\u3064\u3042\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u3053\u308c\u304b\u3089<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u5b66\u3073\u305f\u3044\u3001\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3063\u3066\u4f55\u306a\u306e\u304b\uff1f\u3092\u5b66\u3073\u305f\u3044\u3068\u3044\u3063\u305fBtoB\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306b\u3001\u5f53\u6642\u5f0a\u793e\u304c\u53c2\u8003\u306b\u306a\u3063\u305f\uff13\u518a\u306e\u672c\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/recommended-books-btobmarketing\/#%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%91%E3%80%8C%E3%81%82%E3%81%AA%E3%81%9F%E3%81%8C%E4%BC%9A%E7%A4%BE%E3%81%AE%E5%88%A9%E7%9B%8A%E3%82%92%E6%AE%BA%E3%81%99%E7%8A%AF%E4%BA%BA%E3%81%A0%E2%80%95%E6%98%8E%E6%97%A5%E3%81%8B%E3%82%89%E5%AE%9F%E8%B7%B5%E3%80%8C%E3%83%97%E3%83%A9%E3%82%B9%E3%83%BB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%8D%E3%81%A7%E5%84%B2%E3%81%91%E3%82%8B%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E5%B0%8F%E7%AC%A0%E5%8E%9F_%E6%98%AD%E6%B2%BB%E6%B0%8F%EF%BC%89%E3%80%8D\" >\u304a\u3059\u3059\u3081\u672c\uff11\u300c\u3042\u306a\u305f\u304c\u4f1a\u793e\u306e\u5229\u76ca\u3092\u6bba\u3059\u72af\u4eba\u3060!?\u2015\u660e\u65e5\u304b\u3089\u5b9f\u8df5!\u300c\u30d7\u30e9\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u5132\u3051\u308b\u30ce\u30a6\u30cf\u30a6\uff08\u8457\u8005\uff1a\u5c0f\u7b20\u539f \u662d\u6cbb\u6c0f\uff09\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/recommended-books-btobmarketing\/#%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%92%E3%80%8C%E4%BA%8B%E4%BE%8B%E3%81%A7%E3%82%8F%E3%81%8B%E3%82%8B%EF%BC%81%E5%AE%9F%E6%88%A6BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%80%E3%81%8A%E5%AE%A2%E6%A7%98%E3%81%AB%E9%A0%BC%E3%82%89%E3%82%8C%E3%82%8B%E5%AD%98%E5%9C%A8%E3%81%AB%E3%81%AA%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E6%88%A6%E7%95%A5%E5%AE%9F%E8%A1%8C%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E4%BD%90%E8%97%A4_%E7%BE%A9%E5%85%B8%E6%B0%8F%EF%BC%89%E3%80%8D\" >\u304a\u3059\u3059\u3081\u672c\uff12\u300c\u4e8b\u4f8b\u3067\u308f\u304b\u308b\uff01\u5b9f\u6226BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306b\u983c\u3089\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306e\u6226\u7565\u5b9f\u884c\uff08\u8457\u8005\uff1a\u4f50\u85e4 \u7fa9\u5178\u6c0f\uff09\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a 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id=\"%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%91%E3%80%8C%E3%81%82%E3%81%AA%E3%81%9F%E3%81%8C%E4%BC%9A%E7%A4%BE%E3%81%AE%E5%88%A9%E7%9B%8A%E3%82%92%E6%AE%BA%E3%81%99%E7%8A%AF%E4%BA%BA%E3%81%A0%E2%80%95%E6%98%8E%E6%97%A5%E3%81%8B%E3%82%89%E5%AE%9F%E8%B7%B5%E3%80%8C%E3%83%97%E3%83%A9%E3%82%B9%E3%83%BB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%8D%E3%81%A7%E5%84%B2%E3%81%91%E3%82%8B%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E5%B0%8F%E7%AC%A0%E5%8E%9F_%E6%98%AD%E6%B2%BB%E6%B0%8F%EF%BC%89%E3%80%8D\"><\/span>\u304a\u3059\u3059\u3081\u672c\uff11\u300c\u3042\u306a\u305f\u304c\u4f1a\u793e\u306e\u5229\u76ca\u3092\u6bba\u3059\u72af\u4eba\u3060!?\u2015\u660e\u65e5\u304b\u3089\u5b9f\u8df5!\u300c\u30d7\u30e9\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u5132\u3051\u308b\u30ce\u30a6\u30cf\u30a6\uff08\u8457\u8005\uff1a\u5c0f\u7b20\u539f \u662d\u6cbb\u6c0f\uff09\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f0a\u793e\u304c\u5275\u696d\u6642\uff082003\u5e74\u304b\u30892008\u5e74\uff09\u3001\u307e\u3060\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300c\u30de\u306e\u5b57\u300d\u3082\u77e5\u3089\u306a\u304b\u3063\u305f\u9803\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3076\u306a\u3089\u3053\u306e\u672c\u3092\u8aad\u3080\u3068\u3044\u3044\u300d\u3068\u304a\u4e16\u8a71\u306b\u306a\u3063\u3066\u3044\u305f\u4eba\u306b\u304a\u3059\u3059\u3081\u3055\u308c\u305f\u672c\u3060\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u306a\u306e\u304b\uff1f\u3092\u7406\u89e3\u3067\u304d\u305f\u672c\u3067\u3001\u975e\u5e38\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u305d\u3057\u3066\u8aad\u307f\u3084\u3059\u304f\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u672c\u304c\u304d\u3063\u304b\u3051\u3067\u3001\u5f0a\u793e\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u304f\u3089\u3044\u5f71\u97ff\u3092\u53d7\u3051\u305f\u672c\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u672c\u3068\u306e\u51fa\u4f1a\u3044\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u8457\u8005\u3067\u3042\u308b\u5c0f\u7b20\u539f\u6c0f\u3068\u3082\u4ea4\u6d41\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u3001\u5c0f\u7b20\u539f\u6c0f\u304b\u3089\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a4\u30ed\u30cf\u306b\u3064\u3044\u3066\u3055\u307e\u3056\u307e\u306a\u77e5\u898b\u3092\u5b66\u3070\u305b\u3066\u3044\u305f\u3060\u3044\u305f\u3002\u5f0a\u793e\u306b\u3068\u3063\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d0\u30a4\u30d6\u30eb\u672c\u3068\u3044\u3048\u308b\uff11\u518a\u3067\u3042\u308b\u3002\u3053\u308c\u304b\u3089\u5b66\u3073\u305f\u3044\u4eba\u306f\u305c\u3072\u4e00\u8aad\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u4fa1\u5024\u300d\u3068\u306f\u4f55\u304b\uff1f\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u304c\u3057\u3063\u304b\u308a\u5b66\u3079\u308b\uff11\u518a\u3067\u3042\u308b\u3002<\/p>\n<p><a href=\"https:\/\/amzn.asia\/d\/eg4Ba3n\" rel=\"noopener\" target=\"_blank\">\u3042\u306a\u305f\u304c\u4f1a\u793e\u306e\u5229\u76ca\u3092\u6bba\u3059\u72af\u4eba\u3060!?\u2015\u660e\u65e5\u304b\u3089\u5b9f\u8df5!\u300c\u30d7\u30e9\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u5132\u3051\u308b\u30ce\u30a6\u30cf\u30a6\uff08\u8457\u8005\uff1a\u5c0f\u7b20\u539f \u662d\u6cbb\u6c0f\uff09<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%92%E3%80%8C%E4%BA%8B%E4%BE%8B%E3%81%A7%E3%82%8F%E3%81%8B%E3%82%8B%EF%BC%81%E5%AE%9F%E6%88%A6BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%80%80%E3%81%8A%E5%AE%A2%E6%A7%98%E3%81%AB%E9%A0%BC%E3%82%89%E3%82%8C%E3%82%8B%E5%AD%98%E5%9C%A8%E3%81%AB%E3%81%AA%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E6%88%A6%E7%95%A5%E5%AE%9F%E8%A1%8C%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9A%E4%BD%90%E8%97%A4_%E7%BE%A9%E5%85%B8%E6%B0%8F%EF%BC%89%E3%80%8D\"><\/span>\u304a\u3059\u3059\u3081\u672c\uff12\u300c\u4e8b\u4f8b\u3067\u308f\u304b\u308b\uff01\u5b9f\u6226BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306b\u983c\u3089\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306e\u6226\u7565\u5b9f\u884c\uff08\u8457\u8005\uff1a\u4f50\u85e4 \u7fa9\u5178\u6c0f\uff09\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u304a\u3059\u3059\u3081\u672c\uff11\u306e\u8457\u8005\u3067\u3042\u308b\u5c0f\u7b20\u539f\u6c0f\u306e\u3054\u7d39\u4ecb\u3067\u4f50\u85e4\u6c0f\u306e\u672c\u3092\u77e5\u308a\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u8aad\u307f\u59cb\u3081\u305f\u306e\u304c\u304d\u3063\u304b\u3051\u3060\u3002\u4f50\u85e4\u6c0f\u306f\u300c\u6226\u7565BASiCS\u300d\u3068\u3044\u3046\u72ec\u81ea\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u8003\u6848\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u975e\u5e38\u306b\u3088\u304f\u3067\u304d\u3066\u3044\u308b\u3002\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u6226\u7565BASiCS\u300d\u306f\u3001\u6226\u7565\u7acb\u6848\u306e\u4e0a\u6d41\u5de5\u7a0b\u3067\u304b\u306a\u308a\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u5f0a\u793e\u3082\u4f50\u85e4\u6c0f\u306e\u672c\u3092\u62dd\u898b\u3057\u306a\u304c\u3089\u81ea\u793e\u306eBASiCS\u3092\u3088\u304f\u8003\u6848\u3057\u3066\u3044\u308b\u3002\u300c\u6226\u7565BASiCS\u300d\u306b\u95a2\u3057\u3066\u4f55\u518a\u3082\u306e\u672c\u3092\u51fa\u7248\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u5168\u3066\u3092\u5f0a\u793e\u306f\u8cfc\u5165\u3057\u3001\u4f55\u5ea6\u3082\u8aad\u7834\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e2d\u3067\u3082\u3001\u300c\u4e8b\u4f8b\u3067\u308f\u304b\u308b\uff01\u5b9f\u6226BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306b\u983c\u3089\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306e\u6226\u7565\u5b9f\u884c\u300d\u306f\u3001BtoB\u306b\u7279\u5316\u3057\u305f\u5185\u5bb9\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u975e\u5e38\u306b\u9762\u767d\u3044\u3002\u3053\u308c\u304b\u3089BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a4\u30ed\u30cf\u3092\u5b66\u3073\u305f\u3044\u4eba\u306b\u306f\u305c\u3072\u304a\u3059\u3059\u3081\u3057\u305f\u3044\uff11\u518a\u3067\u3042\u308b\u3002<\/p>\n<p><a href=\"https:\/\/amzn.asia\/d\/gsqJpDf\" rel=\"noopener\" target=\"_blank\">\u4e8b\u4f8b\u3067\u308f\u304b\u308b\uff01\u5b9f\u6226\uff22\uff54\uff4f\uff22\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306b\u983c\u3089\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306e\u6226\u7565\u5b9f\u884c\uff08\u8457\u8005\uff1a\u4f50\u85e4 \u7fa9\u5178\u6c0f\uff09<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E6%9C%AC%EF%BC%93%E3%80%8CWeb%E3%82%B5%E3%82%A4%E3%83%88%E8%A8%AD%E8%A8%88%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E6%89%8B%E6%B3%95%E3%81%AE%E6%95%99%E7%A7%91%E6%9B%B8%EF%BC%88%E8%91%97%E8%80%85%EF%BC%9AZiv_Yaar%E6%B0%8F%EF%BC%89%E3%80%8D\"><\/span>\u304a\u3059\u3059\u3081\u672c\uff13\u300cWeb\u30b5\u30a4\u30c8\u8a2d\u8a08\u306e\u305f\u3081\u306e\u30da\u30eb\u30bd\u30ca\u624b\u6cd5\u306e\u6559\u79d1\u66f8\uff08\u8457\u8005\uff1aZiv Yaar\u6c0f\uff09\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u306e\u672c\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3092\u9032\u3081\u308b\u969b\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u3088\u3044\u304b\uff1f\u3068\u8ff7\u3063\u3066\u3044\u305f\u6642\u306b\u51fa\u4f1a\u3063\u305f\u672c\u3060\u3002\u691c\u7d22\u3057\u3066\u898b\u3064\u3051\u305f\u306e\u3060\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u5fdc\u7528\u3067\u304d\u308b\u5185\u5bb9\u304c\u307e\u3068\u307e\u3063\u3066\u304a\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u53c2\u8003\u306b\u306a\u308b\uff11\u518a\u3060\u3002\u5f53\u6642\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3068\u3044\u3048\u3070BtoC\u306e\u4e8b\u4f8b\u304c\u591a\u304fBtoB\u306e\u60c5\u5831\u306f\u307b\u3068\u3093\u3069\u306a\u304b\u3063\u305f\u3002\u305d\u3093\u306a\u4e2d\u3067\u3053\u306e\u672c\u306b\u51fa\u4f1a\u3044\u3001\u5185\u5bb9\u306b\u611f\u9298\u3092\u53d7\u3051BtoB\u306b\u5fdc\u7528\u3059\u308b\u5f62\u3067\u6d3b\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><a href=\"https:\/\/amzn.asia\/d\/aN0NLGA\" rel=\"noopener\" target=\"_blank\">Web\u30b5\u30a4\u30c8\u8a2d\u8a08\u306e\u305f\u3081\u306e\u30da\u30eb\u30bd\u30ca\u624b\u6cd5\u306e\u6559\u79d1\u66f8\uff08\u8457\u8005\uff1aZiv Yaar\u6c0f\uff09<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2008\u5e74\u304b\u3089BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5f0a\u793e\u304c\u3001\u5f53\u6642\u3001\u307b\u3068\u3093\u3069\u60c5\u5831\u304c\u306a\u304b\u3063\u305f\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u53c2\u8003\u306b\u306a\u3063\u305f\u672c\u3092\uff13\u3064\u3054\u7d39\u4ecb\u3057\u305f\u3002\u3053\u308c\u304b\u3089\u5b66\u3073\u305f\u3044\u3068\u3044\u3046\u5f62\u306b\u304a\u3059\u3059\u3081\u3067\u304d\u308b\u672c\u306a\u306e\u3067\u305c\u3072\u8cfc\u5165\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" 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