{"id":9104,"date":"2025-02-22T11:12:37","date_gmt":"2025-02-22T02:12:37","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=9104"},"modified":"2026-05-02T19:32:55","modified_gmt":"2026-05-02T10:32:55","slug":"crm%e3%81%a8ma%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f%e9%80%a3%e6%90%ba%e3%81%ae%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%82%84%e6%b3%a8%e6%84%8f%e7%82%b9%e3%83%bb%e3%83%84%e3%83%bc","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/difference-crm-ma","title":{"rendered":"CRM\u3068MA\u306e\u9055\u3044\u3068\u306f\uff1f\u9023\u643a\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u6ce8\u610f\u70b9\u30fb\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"<p>CRM\uff08Customer Relationship Management\uff09\u3068MA\uff08Marketing Automation\uff09\u306f\u3001\u73fe\u4ee3\u306eBtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u30c4\u30fc\u30eb\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u4e00\u65b9\u3067\u3001\u591a\u304f\u306eBtoB\u4f01\u696d\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306e\u9055\u3044\u3084\u4f7f\u3044\u5206\u3051\u304c\u660e\u78ba\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u6307\u6458\u3055\u308c\u3066\u3044\u308b\u306e\u3082\u4e8b\u5b9f\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u3068MA\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u3001\u4e21\u8005\u306e\u9023\u643a\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u306b\u4e0e\u3048\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u3055\u3089\u306b\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u3082\u6398\u308a\u4e0b\u3052\u3066\u3044\u304f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7ba1\u7406\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u77e5\u898b\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb10\u9078\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb11\u9078\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa-crm\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-crm-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\u3068CRM\u306e\u9055\u3044\u3068\u306f\uff1f\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u3068\u9078\u3073\u65b9\uff14\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\u3068CRM\u306e\u9055\u3044\u3068\u306f\uff1f\u5171\u901a\u70b9\u3084\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h2>CRM\u3068MA\u306e\u9055\u3044\u3068\u306f<\/h2>\n<p>CRM\u3068MA\u306e\u4e3b\u306a\u9055\u3044\u306f\u3001\u305d\u308c\u305e\u308c\u304c\u5bfe\u5fdc\u3059\u308b\u696d\u52d9\u9818\u57df\u3068\u76ee\u7684\u306b\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>CRM\u3068MA\u306e\u4e3b\u306a\u9055\u3044<\/span><\/div>\n<ul>\n<li>CRM\uff1a\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3084\u5206\u6790\u306b\u7279\u5316\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u7dad\u6301\u30fb\u5f37\u5316\u3092\u76ee\u7684\u3068\u3059\u308b<\/li>\n<li>MA\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u81ea\u52d5\u5316\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u7372\u5f97\u3084\u80b2\u6210\u306b\u91cd\u70b9\u3092\u7f6e\u304f<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CRM\u306f\u9867\u5ba2\u306e\u7dad\u6301\u306b\u3001MA\u306f\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u3068\u80b2\u6210\u306b\u4e3b\u773c\u3092\u7f6e\u3044\u3066\u3044\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3042\u308b\u3002\u4e21\u8005\u306e\u9055\u3044\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u307e\u3068\u3081\u3089\u308c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>CRM\u3068MA\u306e\u9055\u3044<\/caption>\n<tr>\n<td><\/td>\n<td>CRM<\/td>\n<td>MA<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u306a\u6a5f\u80fd<\/td>\n<td>\n\u30fb\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u30fb\u5206\u6790<br \/>\n\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u7ba1\u7406<br \/>\n\u30fb\u9867\u5ba2\u7dad\u6301\u65bd\u7b56\u306e\u30b5\u30dd\u30fc\u30c8\n<\/td>\n<td>\n\u30fb\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<br \/>\n\u30fb\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<br \/>\n\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u81ea\u52d5\u5316\n<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u30fb\u5f37\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b<\/td>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3057\u3001\u80b2\u6210\u3057\u3066\u8cfc\u8cb7\u3078\u3068\u5c0e\u304f<\/td>\n<\/tr>\n<tr>\n<td>\u5bfe\u8c61\u8005<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u3092\u4e3b\u306a\u5bfe\u8c61\u3068\u3059\u308b<\/td>\n<td>\u4e3b\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u5bfe\u8c61\u3068\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30bf\u30a4\u30df\u30f3\u30b0<\/td>\n<td>\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u958b\u59cb\u5f8c\u3001\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b<\/td>\n<td>\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u3068\u63a5\u70b9\u304c\u5275\u51fa\u3067\u304d\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u4f7f\u7528\u90e8\u9580<\/td>\n<td>\u55b6\u696d\u90e8\u9580\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u304c\u4e3b\u306b\u4f7f\u7528<\/td>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u6d3b\u7528<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>CRM\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u3068\u7279\u5fb4<\/h3>\n<p>CRM\u30c4\u30fc\u30eb\u306e\u4e3b\u306a\u5f79\u5272\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>CRM\u30c4\u30fc\u30eb\u306e\u4e3b\u306a\u6a5f\u80fd<\/span><\/div>\n<ol>\n<li>\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u30fb\u5206\u6790<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7ba1\u7406<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u7ba1\u7406<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u8a73\u7d30\u3092\u6df1\u6398\u308a\u3057\u3066\u3044\u304f\u3002<\/p>\n<h4>\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u30fb\u5206\u6790<\/h4>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u304a\u3044\u3066\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u30fb\u5206\u6790\u306f\u3001\u9867\u5ba2\u3068\u306e\u52b9\u679c\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3042\u308b\u3002\u307e\u305a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u60c5\u5831\u306e\u4f8b<\/span><\/div>\n<ol>\n<li>\u57fa\u672c\u60c5\u5831\uff08\u6c0f\u540d\u3001\u9023\u7d61\u5148\u306a\u3069\uff09<\/li>\n<li>\u8cfc\u5165\u5c65\u6b74\uff08\u3044\u3064\u3001\u306a\u306b\u3092\u3001\u3044\u304f\u3089\u3067\u8cfc\u5165\u3057\u305f\u304b\u306a\u3069\uff09<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\uff08\u8cfc\u5165\u5f8c\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u76f8\u8ac7\u5c65\u6b74\u306a\u3069\uff09<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u3001\u500b\u5225\u306b\u5bfe\u5fdc\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u50be\u5411\u3092\u53ef\u8996\u5316\u3057\u3001\u6b21\u306e\u3088\u3046\u306a\u65bd\u7b56\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u4e00\u5143\u7ba1\u7406\u304b\u3089\u6d3e\u751f\u3059\u308b\u65bd\u7b56\u4f8b<\/span><\/div>\n<ol>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u5275\u51fa<\/li>\n<li>\u9867\u5ba2\u306e\u6210\u529f\u4f53\u9a13\u3092\u5275\u51fa\u3059\u308b\u65bd\u7b56\u306e\u5b9f\u65bd<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h4>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7ba1\u7406<\/h4>\n<p>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7ba1\u7406\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3042\u308b\u3002CRM\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u6b21\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4f8b<\/span><\/div>\n<ol>\n<li>\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u304b\u3089\u540c\u3058\u8ab2\u984c\u3092\u6301\u3064\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>\u904e\u53bb\u306b\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ol>\n<\/div>\n<p>\u4f8b\u3048\u3070\u3001\u540c\u3058\u8ab2\u984c\u3092\u6301\u3064\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u308f\u3051\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3002\u305d\u3057\u3066\u3042\u308b\u7279\u5b9a\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u3001\u89e3\u6c7a\u65b9\u6cd5\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u5b9f\u73fe\u3059\u308b\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0\u3092\u56f3\u3063\u3066\u3044\u304f\u3002<\/p>\n<h4>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u7ba1\u7406<\/h4>\n<p>CRM\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308b\u3002\u9867\u5ba2\u3068\u306e\u5bfe\u5fdc\u5c65\u6b74\u3092\u3059\u3079\u3066\u8a18\u9332\u30fb\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u904e\u53bb\u306b\u53d7\u3051\u305f\u30b5\u30dd\u30fc\u30c8\u5185\u5bb9\u3092\u628a\u63e1\u3057\u3001\u6b21\u306e\u3088\u3046\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5bfe\u5fdc\u4f8b<\/span><\/div>\n<ol>\n<li>\u8fc5\u901f\u304b\u3064\u4e00\u8cab\u6027\u306e\u3042\u308b\u554f\u984c\u89e3\u6c7a<\/li>\n<li>\u904e\u53bb\u306e\u30b5\u30dd\u30fc\u30c8\u5c65\u6b74\u306b\u57fa\u3065\u304f\u500b\u5225\u5bfe\u5fdc<\/li>\n<\/ol>\n<\/div>\n<p>\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u304f\u3042\u308b\u554f\u984c\u70b9\u3084\u9867\u5ba2\u306e\u4e0d\u6e80\u70b9\u3092\u7279\u5b9a\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u4f8b<\/span><\/div>\n<ol>\n<li>\u30b5\u30dd\u30fc\u30c8\u30d7\u30ed\u30bb\u30b9\u306e\u898b\u76f4\u3057<\/li>\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u306e\u5c0e\u5165<\/li>\n<li>\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b0\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f01\u753b\u958b\u767a<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u3046\u3057\u3066\u84c4\u7a4d\u3055\u308c\u305f\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u3001\u4f01\u696d\u306e\u30b5\u30fc\u30d3\u30b9\u5168\u4f53\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u8ca2\u732e\u3059\u308b\u3002<\/p>\n<h3>MA\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u3068\u7279\u5fb4<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306e\u76ee\u7684\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3057\u3001\u9069\u5207\u306a\u80b2\u6210\u3092\u901a\u3058\u3066\u5546\u8ac7\u306e\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002MA\u304c\u63d0\u4f9b\u3059\u308b\u4e3b\u306a\u6a5f\u80fd\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u30c4\u30fc\u30eb\u306e\u4e3b\u306a\u6a5f\u80fd<\/span><\/div>\n<ol>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u9078\u5225\uff08\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001MA\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u9867\u5ba2\u3078\u306e\u8ee2\u63db\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h4>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09<\/h4>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u65bd\u7b56\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u3088\u304f\u6d3b\u7528\u3055\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u624b\u6cd5<\/span><\/div>\n<ol>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u306eWEB\u30d5\u30a9\u30fc\u30e0\u306e\u4f5c\u6210\u3068\u8a2d\u7f6e<\/li>\n<li>\u4f11\u7720\u30ea\u30fc\u30c9\uff08\u307b\u3063\u305f\u3089\u304b\u3057\u72b6\u614b\u306e\u904e\u53bb\u306e\u898b\u8fbc\u307f\u5ba2\uff09\u306b\u5bfe\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30ea\u30fc\u30c9\u306e\u6398\u308a\u8d77\u3053\u3057<\/li>\n<\/ol>\n<\/div>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u3001\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a08\u6e2c\u3057\u305f\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3092\u8a18\u9332\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u306a\u308b\u80b2\u6210\u6d3b\u52d5\u3078\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u79fb\u884c\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h4>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09<\/h4>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09<\/a>\u306f\u3001\u30ea\u30fc\u30c9\u3092\u6700\u7d42\u7684\u306a\u8cfc\u8cb7\u3078\u3068\u5c0e\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001MA\u30c4\u30fc\u30eb\u306f\u3053\u306e\u80b2\u6210\u6d3b\u52d5\u306e\u4e00\u90e8\u3092\u81ea\u52d5\u5316\u3059\u308b\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e3b\u306a\u624b\u6cd5<\/span><\/div>\n<ol>\n<li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306b\u3088\u308b\u5b9a\u671f\u7684\u306a\u60c5\u5831\u63d0\u4f9b<\/li>\n<li>\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1<\/li>\n<li>\u30ea\u30fc\u30c9\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u305f\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u306e\u767a\u52d5<\/li>\n<\/ol>\n<\/div>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u306e\u4ed5\u7d44\u307f\u3092\u4f7f\u3063\u3066\u52b9\u7387\u5316\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u8208\u5473\u3092\u793a\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u57fa\u3065\u3044\u3066\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5fdc\u3058\u305f\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3001\u80b2\u6210\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u90e8\u9580\u3068\u9023\u643a\u3057\u3084\u3059\u304f\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u5b9f\u73fe\u3059\u308b\u3002<\/p>\n<h4>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u9078\u5225\uff08\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/h4>\n<p>MA\u30c4\u30fc\u30eb\u306b\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-scoring\">\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/a>\u304c\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\uff08\u30e1\u30fc\u30eb\u958b\u5c01\u3001Web\u30b5\u30a4\u30c8\u8a2a\u554f\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\uff09\u306b\u57fa\u3065\u3044\u3066\u30b9\u30b3\u30a2\u3092\u4ed8\u4e0e\u3057\u3001\u305d\u306e\u8cfc\u5165\u610f\u6b32\u3084\u8208\u5473\u5ea6\u5408\u3044\u3092\u6570\u5024\u5316\u3059\u308b\u3002\u4e3b\u306a\u9078\u5225\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u306b\u3088\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u9078\u5225\uff08\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u65bd\u7b56\u306b\u3064\u3044\u3066<\/span><\/div>\n<ol>\n<li>\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u9867\u5ba2\uff08\u30b9\u30b3\u30a2\u306e\u9ad8\u3044\u9867\u5ba2\uff09\u306b\u5bfe\u3057\u3066\u512a\u5148\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/li>\n<li>\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\uff08WEB\u30b5\u30a4\u30c8\u306e\u3069\u306e\u30da\u30fc\u30b8\u3092\u898b\u305f\u304b\uff1f\u306e\u95b2\u89a7\u5c65\u6b74\u306a\u3069\uff09\u3092\u3082\u3068\u306b\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046<\/li>\n<li>\u6210\u7d04\u898b\u8fbc\u307f\u304c\u4f4e\u3044\u9867\u5ba2\u306b\u306f\u3001\u81ea\u52d5\u7684\u306b\u5225\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u9ad8\u30b9\u30b3\u30a2\u306e\u30ea\u30fc\u30c9\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u3002\u307e\u305f\u3001\u7121\u99c4\u306a\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u907f\u3051\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h2>MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>MA\u3068CRM\u306fSFA\uff08\u5546\u8ac7\u7ba1\u7406\u30c4\u30fc\u30eb\u3001\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3092\u7d4c\u7531\u3057\u3066\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u751f\u307e\u308c\u308b\u3002\u3053\u3053\u3067\u306f\u3001MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u306b\u3088\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<h3>MA\u3068SFA\u3001CRM\u306e\u4e3b\u306a\u5f79\u5272<\/h3>\n<p>SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\u300cSales Force Automation\u300d\u306e\u7565\u8a9e\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308bIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u6a5f\u80fd\uff08CRM\u306e\u6a5f\u80fd\uff09\u3092\u642d\u8f09\u3057\u3066\u3044\u308b\u3082\u306e\u3082\u3042\u308b\u304c\u3001\u30e1\u30a4\u30f3\u306f\u55b6\u696d\u652f\u63f4\u3084\u5546\u8ac7\u7ba1\u7406\u3067\u3042\u308b\u3002\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3001\u53ef\u8996\u5316\u3001\u6a19\u6e96\u5316\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb10\u9078\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb11\u9078\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<p>MA\u3068SFA\u3001CRM\u306e\u4e3b\u306a\u5f79\u5272\u3092\u8868\u306b\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>MA\u3068SFA\u3001CRM\u306e\u4e3b\u306a\u5f79\u5272<\/caption>\n<tr>\n<td>MA<\/td>\n<td>\u65b0\u898f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3057\u3001\u9069\u5207\u306a\u80b2\u6210\u3092\u901a\u3058\u3066\u5546\u8ac7\u306e\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>SFA<\/td>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u30fb\u53ef\u8996\u5316\u30fb\u6a19\u6e96\u5316\u3057\u3001\u53d7\u6ce8\u7372\u5f97\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>CRM<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3002\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u8ffd\u52a0\u6848\u4ef6\u30fb\u5546\u8ac7\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u3092\u56f3\u89e3\u5316\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<div id=\"attachment_9113\" style=\"width: 2254px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9113\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01.jpg\" alt=\"MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u3092\" width=\"2244\" height=\"336\" class=\"size-full wp-image-9113\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01.jpg 2244w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01-300x45.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01-1024x153.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01-768x115.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01-1536x230.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01-2048x307.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/02\/img01-718x108.jpg 718w\" sizes=\"(max-width: 2244px) 100vw, 2244px\" \/><\/a><p id=\"caption-attachment-9113\" class=\"wp-caption-text\">MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u3092<\/p><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001MA\u3084CRM\u306f\u5bfe\u8c61\u8005\u304c\u7570\u306a\u308b\u304c\u3001\u55b6\u696d\u6848\u4ef6\u3084\u5546\u8ac7\u3092\u4f5c\u308a\u51fa\u3059\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4f5c\u308a\u51fa\u3057\u305f\u5546\u8ac7\u3092\u7ba1\u7406\u3059\u308b\u306e\u304cSFA\u3068\u306a\u308b\u3002<\/p>\n<h3>MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001MA\u3001SFA\u3001CRM\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u7ba1\u7406\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4e21\u65b9\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>MA\u3068SFA\u3001CRM\u306e\u9023\u643a\u30e1\u30ea\u30c3\u30c8<\/span><\/div>\n<ol>\n<li>\u55b6\u696d\u90e8\u9580\u306b\u9867\u5ba2\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5f15\u304d\u6e21\u305b\u308b<\/li>\n<li>\u55b6\u696d\u6a5f\u4f1a\u640d\u5931\u304c\u6e1b\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>\u55b6\u696d\u90e8\u9580\u306b\u9867\u5ba2\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5f15\u304d\u6e21\u305b\u308b<\/h3>\n<p>MA\u3084CRM\u3067\u5275\u51fa\u3057\u305f\u3055\u307e\u3056\u307e\u306a\u55b6\u696d\u6848\u4ef6\uff08\u5546\u8ac7\uff09\u3092SFA\u306b\u81ea\u52d5\u7684\u306b\u5f15\u304d\u6e21\u3059\u3053\u3068\u3067\u3001\u55b6\u696d\u90e8\u9580\u306f\u9867\u5ba2\u5bfe\u5fdc\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u958b\u59cb\u3067\u304d\u308b\u3002\u3069\u306e\u3088\u3046\u306a\u904e\u7a0b\u3067\u5275\u51fa\u3055\u308c\u305f\u5546\u8ac7\u306a\u306e\u304b\uff1f\u306a\u3069\u8a73\u7d30\u306a\u6d3b\u52d5\u5c65\u6b74\u3082\u9023\u643a\u3067\u304d\u308b\u305f\u3081\u3001\u55b6\u696d\u90e8\u9580\u306f\u8a73\u7d30\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u52a0\u3048\u3066\u3001\u55b6\u696d\u90e8\u9580\u306f\u5546\u8ac7\u306e\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u55b6\u696d\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h3>\u55b6\u696d\u6a5f\u4f1a\u640d\u5931\u304c\u6e1b\u308b<\/h3>\n<p>MA\u3084CRM\u304b\u3089SFA\u306b\u5f15\u304d\u6e21\u3055\u308c\u305f\u5546\u8ac7\u306b\u304a\u3044\u3066\u3001\u53d7\u6ce8\u7387\u304c100\uff05\u3068\u306a\u308b\u3053\u3068\u306f\u307e\u305a\u306a\u3044\u3060\u308d\u3046\u3002\u5fc5\u305a\u3001\u5931\u6ce8\u6848\u4ef6\u3084\u5546\u8ac7\u306e\u81ea\u7136\u6d88\u6ec5\uff08\u4fdd\u7559\uff09\u6848\u4ef6\u304c\u767a\u751f\u3059\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u5834\u5408\u3001\u55b6\u696d\u90e8\u9580\u306f\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u3092\u307b\u3063\u305f\u3089\u304b\u3057\u306b\u3057\u3066\u3057\u307e\u3046\u3002\u3053\u308c\u306f\u3001\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u3067\u3042\u308b\u305f\u3081\u3001\u4ed5\u65b9\u306a\u3044\u3053\u3068\u3067\u3042\u308b\u304c\u3001\u307b\u3063\u305f\u3089\u304b\u3057\u306b\u3059\u308b\u306e\u306f\u3001\u6b21\u306e\u5546\u8ac7\u306e\u6a5f\u4f1a\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u65e2\u5b58\u9867\u5ba2\u3067\u3042\u308c\u3070\u3001\u6e80\u8db3\u5ea6\u4f4e\u4e0b\u306b\u3082\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3059\u3089\u3042\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001SFA\u304b\u3089MA\u3082\u3057\u304f\u306fCRM\u306b\u3053\u3046\u3044\u3063\u305f\u60c5\u5831\u304c\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3055\u308c\u308c\u3070\u3001\u518d\u5ea6\u3001MA\u3082\u3057\u304f\u306fCRM\u3092\u4f7f\u3063\u3066\u55b6\u696d\u6d3b\u52d5\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3064\u307e\u308a\u3001\u300c\u307b\u3063\u305f\u3089\u304b\u3057\u300d\u3092\u9632\u304e\u3001\u55b6\u696d\u6a5f\u4f1a\u640d\u5931\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3042\u308b\u3002\u3060\u304b\u3089\u3053\u305d\u3001MA\u3001SFA\u3001CRM\u306e\u9023\u643a\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2>CRM\/MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>CRM\u3084MA\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4f01\u696d\u306e\u4e8b\u696d\u5f62\u614b\u3084\u6280\u8853\u8981\u4ef6\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u5c0e\u5165\u3059\u308b\u30c4\u30fc\u30eb\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u652f\u3048\u308b\u3082\u306e\u3067\u3042\u308b\u304b\u3001\u307e\u305f\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u304c\u5bb9\u6613\u3067\u3042\u308b\u304b\u306a\u3069\u3001\u8907\u6570\u306e\u8a55\u4fa1\u57fa\u6e96\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306b\u8003\u616e\u3059\u3079\u304d\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>CRM\/MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div>\n<ol>\n<li>BtoB\u5411\u3051\u304bBtoC\u5411\u3051\u304b<\/li>\n<li>\u30c7\u30fc\u30bf\u9023\u643a\u306e\u53ef\u5426<\/li>\n<li>\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u6a5f\u80fd\u306e\u6709\u7121<\/li>\n<li>\u7ba1\u7406\u3059\u308b\u30c7\u30fc\u30bf\u3084\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u5bfe\u5fdc\u306e\u53ef\u5426<\/li>\n<\/ol>\n<\/div>\n<h3>BtoB\u5411\u3051\u304bBtoC\u5411\u3051\u304b<\/h3>\n<p>\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u81ea\u793e\u304cBtoB\uff08\u6cd5\u4eba\u5411\u3051\uff09\u304bBtoC\uff08\u500b\u4eba\u5411\u3051\uff09\u306e\u3069\u3061\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>BtoB\u5411\u3051\u306eCRM\u3084MA\u30c4\u30fc\u30eb\u306f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u308b\u30ea\u30fc\u30c9\u80b2\u6210\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u4e00\u65b9\u3001BtoC\u5411\u3051\u30c4\u30fc\u30eb\u306f\u3001\u77ed\u671f\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3084\u5927\u898f\u6a21\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u8fc5\u901f\u306a\u5bfe\u5fdc\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u81ea\u793e\u306e\u4e8b\u696d\u5f62\u614b\u306b\u6700\u3082\u9069\u3057\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u3001\u52b9\u7387\u7684\u306a\u904b\u7528\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u9023\u643a\u306e\u53ef\u5426<\/h3>\n<p>CRM\u3084MA\u30c4\u30fc\u30eb\u304c\u3001ERP\u3084SFA\u306a\u3069\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3067\u304d\u308b\u304b\u5426\u304b\u306f\u3001\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306b\u78ba\u8a8d\u3059\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u3002\u30c7\u30fc\u30bf\u306e\u9023\u643a\u304c\u4e0d\u5341\u5206\u3068\u306a\u308b\u3068\u60c5\u5831\u306e\u5206\u65ad\u304c\u767a\u751f\u3057\u3001\u696d\u52d9\u306e\u52b9\u7387\u304c\u4f4e\u4e0b\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002\u9023\u643a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30c7\u30fc\u30bf\u9023\u643a\u306e\u53ef\u5426\u306e\u78ba\u8a8d\u30dd\u30a4\u30f3\u30c8<\/span><\/div>\n<ol>\n<li>API\u306e\u5229\u7528\u53ef\u5426\u3084\u5bfe\u5fdc\u30d7\u30ed\u30c8\u30b3\u30eb<\/li>\n<li>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u4e92\u63db\u6027<\/li>\n<li>\u30c7\u30fc\u30bf\u306e\u81ea\u52d5\u540c\u671f\u6a5f\u80fd\u306e\u6709\u7121<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u3046\u3057\u305f\u6280\u8853\u8981\u4ef6\u3092\u6e80\u305f\u3059\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30c7\u30fc\u30bf\u9023\u643a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u696d\u52d9\u5168\u4f53\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u308b\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u6a5f\u80fd\u306e\u6709\u7121<\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u304b\u3082\u91cd\u8981\u306a\u8a55\u4fa1\u57fa\u6e96\u3067\u3042\u308b\u3002\u30c7\u30fc\u30bf\u306e\u91cd\u8907\u3084\u8aa4\u308a\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u640d\u306a\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u9632\u3050\u305f\u3081\u306e\u6a5f\u80fd\u304c\u6c42\u3081\u3089\u308c\u308b\u3002\u4e3b\u306a\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u6a5f\u80fd\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div 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