{"id":8934,"date":"2025-04-06T09:00:29","date_gmt":"2025-04-06T00:00:29","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=8934"},"modified":"2026-05-02T19:31:34","modified_gmt":"2026-05-02T10:31:34","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%95%e3%82%a1%e3%83%8d%e3%83%ab%e3%81%a8%e3%81%af%ef%bc%9f%e6%84%8f%e5%91%b3%e3%82%84%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketingfunnel","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u610f\u5473\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044\u30fb\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\u3001\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6bb5\u968e\u3092\u8996\u899a\u5316\u3057\u3001\u5404\u6bb5\u968e\u306b\u9069\u3057\u305f\u65bd\u7b56\u3092\u5206\u6790\u30fb\u691c\u8a0e\u3059\u308b\u305f\u3081\u306e\u30e2\u30c7\u30eb\u3067\u3042\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u57fa\u790e\u304b\u3089\u6d3b\u7528\u4f8b\u307e\u3067\u3092\u89e3\u8aac\u3059\u308b\u3002\u5fa1\u793e\u306e<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3092\u5f37\u5316\u3059\u308b\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u5e78\u3044\u3060\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001\u300c\u9867\u5ba2\u304c\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u300d\u3092\u6bb5\u968e\u3054\u3068\u306b\u5206\u89e3\u3057\u53ef\u8996\u5316\u3059\u308b\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u300c\u9867\u5ba2\u304c\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u300d\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3001\u300c\u8a8d\u77e5\u300d\u300c\u8208\u5473\u300d\u300c\u691c\u8a0e\u300d\u300c\u8cfc\u5165\u300d\u3068\u3044\u3063\u305f\u6bb5\u968e\u304c\u3042\u308b\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u305f\u9867\u5ba2\u3059\u3079\u3066\u304c\u8cfc\u5165\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u305f\u3081\u3001\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u6570\u304c\u6e1b\u5c11\u3059\u308b\u3002<\/p>\n<p>\u306a\u304a\u3001\u3053\u306e\u540d\u79f0\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u6bb5\u968e\u306b\u3066\u300c\u6f0f\u6597\uff08\u30d5\u30a1\u30cd\u30eb\uff09\u300d\u306e\u3088\u3046\u306b\u9867\u5ba2\u6570\u304c\u7d5e\u3089\u308c\u3066\u3044\u304f\u3053\u3068\u306b\u7531\u6765\u3059\u308b\u3002\u7279\u306bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u7d44\u7e54\u7684\u306b\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u305f\u3081\u3001\u9867\u5ba2\u6570\u304c\u7d5e\u3089\u308c\u3066\u3044\u304f\u50be\u5411\u304c\u5f37\u304f\u306a\u308b\u3002<\/p>\n<p>\u8a8d\u77e5\u304b\u3089\u8208\u5473\u3001\u691c\u8a0e\u3001\u8cfc\u5165\u307e\u3067\u306e\u6d41\u308c\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u3092\u7279\u5b9a\u3057\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u6295\u5165\u3059\u308b\u305f\u3081\u306e\u67a0\u7d44\u307f\u3068\u3057\u3066\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n<div id=\"attachment_8935\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8935\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img01.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\" width=\"500\" height=\"452\" class=\"size-full wp-image-8935\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img01.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img01-300x271.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8935\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/p><\/div>\n<p>\u4e0a\u56f3\u306e\u3088\u3046\u306b\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u300c\u8a8d\u77e5\u2192\u8208\u5473\u2192\u691c\u8a0e\u2192\u8cfc\u5165\u300d\u306e\u6bb5\u968e\u306b\u5206\u985e\u3055\u308c\u3066\u3044\u308b\u3002\u9867\u5ba2\u306f\u6700\u521d\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u77e5\u308a\u3001\u6b21\u306b\u305d\u308c\u306b\u5bfe\u3059\u308b\u8208\u5473\u3084\u95a2\u5fc3\u3092\u62b1\u304d\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u305f\u306e\u3061\u306b\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306b\u81f3\u308b\u3002<\/p>\n<p>\u3053\u306e\u6bb5\u968e\u3054\u3068\u306b\u3001\u9867\u5ba2\u306e\u5fc3\u7406\u306f\u5909\u5316\u3057\u3066\u3044\u304f\u3002\u305d\u306e\u305f\u3081\u3001\u58f2\u308a\u624b\u5074\u306eBtoB\u4f01\u696d\u306f\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8b1b\u3058\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<h4>\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba<\/h4>\n<p>\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u5e83\u544a\u3084PR\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5e83\u3052\u308b\u6d3b\u52d5\u304c\u884c\u308f\u308c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba<\/caption>\n<tr>\n<td>\u9867\u5ba2\u5fc3\u7406<\/td>\n<td>\u307e\u3060\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u7406\u89e3\u304c\u6d45\u304f\u3001\u8208\u5473\u3082\u306a\u3044\u72b6\u614b<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3001\u8a8d\u77e5\u62e1\u5927<\/td>\n<\/tr>\n<tr>\n<td>BtoB\u4f01\u696d\u304c\u53d6\u308b\u3079\u304d\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4f8b<\/td>\n<td>\u30bb\u30df\u30ca\u30fc\u3084\u5c55\u793a\u4f1a\u3001WEB\u30b5\u30a4\u30c8\u3067\u306e\u8a8d\u77e5\u62e1\u5927\u306a\u3069<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u8208\u5473\u30fb\u95a2\u5fc3\u30d5\u30a7\u30fc\u30ba<\/h4>\n<p>\u8208\u5473\u30fb\u95a2\u5fc3\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u3088\u308a\u3082\u9867\u5ba2\u6570\u304c\u6e1b\u5c11\u3059\u308b\u4e00\u65b9\u3067\u3001\u95a2\u5fc3\u306e\u5ea6\u5408\u3044\u304c\u5f37\u3044\u9867\u5ba2\u304c\u96c6\u307e\u308b\u305f\u3081\u3001\u8a73\u7d30\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u8208\u5473\u30fb\u95a2\u5fc3\u30d5\u30a7\u30fc\u30ba<\/caption>\n<tr>\n<td>\u9867\u5ba2\u5fc3\u7406<\/td>\n<td>\u8208\u5473\u304c\u82bd\u751f\u3048\u59cb\u3081\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u7406\u89e3\u304c\u6df1\u307e\u3063\u3066\u304d\u3066\u3044\u308b\u72b6\u614b<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u3068\u8208\u5473\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>BtoB\u4f01\u696d\u304c\u53d6\u308b\u3079\u304d\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4f8b<\/td>\n<td>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3084\u4fa1\u5024\u63d0\u6848\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6982\u8981\u7d39\u4ecb\u306a\u3069<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba<\/h4>\n<p>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u9867\u5ba2\u304c\u4ed6\u793e\u88fd\u54c1\u3068\u6bd4\u8f03\u691c\u8a0e\u3092\u59cb\u3081\u308b\u3002\u9867\u5ba2\u6570\u306f\u3055\u3089\u306b\u5c11\u306a\u304f\u306a\u308a\u3001\u9867\u5ba2\u306f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3084\u4fa1\u683c\u3001\u6a5f\u80fd\u3001\u5b9f\u7e3e\u306a\u3069\u306b\u6ce8\u76ee\u3059\u308b\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u793a\u3057\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u65bd\u7b56\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba<\/caption>\n<tr>\n<td>\u9867\u5ba2\u5fc3\u7406<\/td>\n<td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u7406\u89e3\u304c\u6df1\u304f\u306a\u308a\u3001\u672c\u5f53\u306b\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u3084\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u306b\u60a9\u3093\u3067\u3044\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3084\u4fa1\u5024\u3092\u4f1d\u3048\u9078\u3093\u3067\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>BtoB\u4f01\u696d\u304c\u53d6\u308b\u3079\u304d\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4f8b<\/td>\n<td>\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u306e\u8a34\u6c42\u3084\u4e8b\u4f8b\u8a34\u6c42\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u306a\u7d39\u4ecb\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u63d0\u6848\u306a\u3069<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba<\/h4>\n<p>\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba\u306b\u81f3\u308b\u9867\u5ba2\u6570\u306f\u3055\u3089\u306b\u5c11\u306a\u304f\u306a\u308b\u304c\u3001\u3053\u3053\u3067\u521d\u3081\u3066\u9867\u5ba2\u306f\u5b9f\u969b\u306b\u8cfc\u5165\u884c\u52d5\u306b\u79fb\u308b\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u8cfc\u5165\u3092\u5f8c\u62bc\u3057\u3059\u308b\u4ed5\u639b\u3051\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba<\/caption>\n<tr>\n<td>\u9867\u5ba2\u5fc3\u7406<\/td>\n<td>\u8cfc\u8cb7\u6c7a\u65ad\u304c\u307b\u307c\u56fa\u307e\u308a\u3001\u6700\u5f8c\u306e\u4e00\u62bc\u3057\u3084\u5b89\u5fc3\u611f\u3092\u6c42\u3081\u3066\u3044\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u8cb7\u3063\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>BtoB\u4f01\u696d\u304c\u53d6\u308b\u3079\u304d\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4f8b<\/td>\n<td>\u793e\u5185\u691c\u8a0e\u306e\u652f\u63f4\u3001\u55b6\u696d\u63d0\u6848\u3084\u898b\u7a4d\u3082\u308a\u306e\u8abf\u6574\u306a\u3069<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u985e\u4f3c\u3059\u308b\u6982\u5ff5\u306b\u300cBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u304c\u3042\u308b\u3002BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u307e\u3067\u306e\u5168\u904e\u7a0b\u3092\u8868\u3059\u6982\u5ff5\u3067\u3042\u308a\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u3088\u308a\u500b\u5225\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u76ee\u3059\u308b\u70b9\u304c\u7570\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/td>\n<td>\u4f01\u696d\u304c\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6bb5\u968e\u3054\u3068\u306b\u7ba1\u7406\u3059\u308b\u3002\u6bb5\u968e\u304c\u9032\u3080\u3054\u3068\u306b\u9867\u5ba2\u6570\u306f\u6e1b\u5c11\u3057\u3001\u6f0f\u6597\u306e\u5f62\u3092\u306a\u3059<\/td>\n<\/tr>\n<tr>\n<td>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/td>\n<td>\u9867\u5ba2\u304c\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u304b\u3089\u8cfc\u5165\u3001\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u3092\u8ffd\u3046\u5168\u4f53\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u6349\u3048\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u6bd4\u3079\u3066\u3001\u9867\u5ba2\u306e\u611f\u60c5\u3084\u6e80\u8db3\u5ea6\u306b\u3082\u7126\u70b9\u3092\u5f53\u3066\u308b\u70b9\u304c\u7279\u5fb4<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4e21\u8005\u306f\u5171\u901a\u3057\u3066\u9867\u5ba2\u306e\u884c\u52d5\u3092\u6bb5\u968e\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3042\u308b\u304c\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u9867\u5ba2\u8996\u70b9\u3067\u306e\u4f53\u9a13\u5168\u4f53\u3092\u91cd\u8996\u3059\u308b\u4e00\u65b9\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u4f01\u696d\u8996\u70b9\u306e\u6bb5\u968e\u3092\u5f37\u8abf\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044<\/caption>\n<tr>\n<td><\/td>\n<td>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/td>\n<td>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/td>\n<\/tr>\n<tr>\n<td>\u8996\u70b9<\/td>\n<td>\u4f01\u696d\u8996\u70b9<\/td>\n<td>\u9867\u5ba2\u8996\u70b9<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u8cfc\u8cb7\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6bb5\u968e\u7684\u306b\u7ba1\u7406<\/td>\n<td>\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u51fa\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u9069\u7528\u7bc4\u56f2<\/td>\n<td>\u4e3b\u306b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9<\/td>\n<td>\u9867\u5ba2\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u63a5\u89e6\u3059\u308b\u5168\u4f53\u306e\u30d7\u30ed\u30bb\u30b9<\/td>\n<\/tr>\n<tr>\n<td>\u30b4\u30fc\u30eb<\/td>\n<td>\u8cfc\u5165<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-btob-customerjourneymap\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u4f5c\u6210\u53ef\u80fd\uff01\u30da\u30eb\u30bd\u30ca\u304b\u3089\u4f5c\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3068\u306f\uff1f\u6d3b\u7528\u4e8b\u4f8b\u30fb\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u3042\u308a<\/p><span class=\"date\">2025\u5e7412\u670816\u65e5<\/span><\/div><\/a><\/div>\n<h3>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u91cd\u8981\u6027<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u9867\u5ba2\u7372\u5f97\u30d7\u30ed\u30bb\u30b9\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u610f\u601d\u6c7a\u5b9a\u30fb\u5224\u65ad\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u73fe\u6bb5\u968e\u304b\u3089\u6b21\u306e\u6bb5\u968e\u306b\u79fb\u884c\u3057\u305f\u5272\u5408\uff09\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6bb5\u968e\u3067\u9867\u5ba2\u304c\u96e2\u53cd\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7279\u5b9a\u3067\u304d\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u6307\u91dd\u3068\u306a\u308b\u3002\u3055\u3089\u306b\u3001\u7d4c\u55b6\u30ec\u30d9\u30eb\u3067\u3082\u30d5\u30a1\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3084\u6210\u9577\u6226\u7565\u3092\u7cbe\u7dfb\u306b\u7b56\u5b9a\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u300c\u3082\u3046\u53e4\u3044\u300d\u306e\u304b\uff1f<\/h2>\n<p>\u8fd1\u5e74\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u300c\u3082\u3046\u53e4\u3044\u300d\u3068\u306e\u6307\u6458\u3082\u6563\u898b\u3055\u308c\u308b\u3002\u3053\u308c\u306f\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u884c\u52d5\u306e\u591a\u69d8\u5316\u306b\u3088\u3063\u3066\u3001\u5f93\u6765\u306e\u4e00\u65b9\u7684\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u6d41\u308c\u306b\u306f\u3042\u3066\u306f\u307e\u3089\u306a\u3044\u305f\u3081\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u4e00\u65b9\u3067\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u5c02\u9580\u7684\u30fb\u6280\u8853\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\uff08\u30cb\u30c3\u30c1\u306a\u9818\u57df\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\uff09\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u975e\u5e38\u306b\u6709\u52b9\u306a\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002BtoB\u306e\u7279\u6027\u4e0a\u3001\u8cfc\u5165\u5074\uff08\u9867\u5ba2\u4f01\u696d\u5074\uff09\u306e\u884c\u52d5\u306f\u307e\u3060\u591a\u69d8\u5316\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3060\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001DX\u306e\u63a8\u9032\u3084\u4eba\u624b\u4e0d\u8db3\u306a\u3069\u306e\u5f71\u97ff\u304c\u3088\u308a\u5f37\u304f\u306a\u3063\u3066\u3044\u304f\u3068\u3001BtoB\u3067\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u53e4\u3044\u3068\u8a00\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>BtoB\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u884c\u52d5\u306e\u591a\u69d8\u5316\u306b\u3064\u3044\u3066<\/h3>\n<p>BtoB\u306b\u304a\u3044\u3066\u3082\u3001\u8cfc\u8cb7\u884c\u52d5\u306e\u591a\u69d8\u5316\u306f\u52a0\u901f\u3057\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f8b\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>BtoB\u8cfc\u8cb7\u884c\u52d5\u306e\u591a\u69d8\u5316\u4f8b<\/caption>\n<tr>\n<td>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u60c5\u5831\u53ce\u96c6\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u8cfc\u5165<\/td>\n<td>\u4f01\u696d\u306eWEB\u30b5\u30a4\u30c8\u3084SNS\u3067\u88fd\u54c1\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3042\u308b\u7a0b\u5ea6\u9078\u5b9a\u3057\u305f\u5f8c\u3001\u55b6\u696d\u62c5\u5f53\u8005\u3084\u6280\u8853\u8aac\u660e\u54e1\u306e\u8aac\u660e\u3092\u805e\u3044\u3066\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u88fd\u54c1\u4f53\u9a13\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165<\/td>\n<td>\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u5834\u5408\u3001\u88fd\u54c1\u3092\u30ea\u30a2\u30eb\u3067\u4f53\u9a13\u3067\u304d\u308b\u52c9\u5f37\u4f1a\u3084\u6d3b\u7528\u76f8\u8ac7\u4f1a\u306a\u3069\u306b\u53c2\u52a0\u3057\u3001\u305d\u306e\u5f8c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5951\u7d04\u30fb\u6c7a\u6e08\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001BtoB\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u304c\u8907\u96d1\u306b\u7d61\u307f\u5408\u3063\u305f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u5e83\u304c\u308a\u3064\u3064\u3042\u308b\u3002\u5b9f\u969b\u306b\u5f0a\u793e\u304c\u8abf\u67fb\u3057\u305f\u4ee5\u4e0b\u306e\u7d50\u679c\u3092\u307f\u308b\u3068\u3001BtoB\u4f01\u696d\u306e\u58f2\u308a\u624b\u5074\u3082\u8cb7\u3044\u624b\u5074\u3082\u300c\u30c7\u30b8\u30bf\u30eb\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\uff09\u306b\u3088\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\uff08\u58f2\u308a\u624b\uff09\u3084\u9078\u5b9a\uff08\u8cb7\u3044\u624b\uff09\u300d\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u4f01\u696d\u306f50\uff05\u5f31\u5b58\u5728\u3057\u3001\u4e8c\u6975\u5316\u3057\u3066\u3044\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/digital-utilization-survey\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/08\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u4f01\u696d\u306eWEB\u3084MA\u6d3b\u7528\u306e\u610f\u8b58\u306f\u3069\u3046\u5909\u308f\u3063\u305f\u304b\uff1f\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\uff5cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u610f\u8b58\u8abf\u67fb\u300c\u5e74\u5225\u306b\u898b\u308b\u610f\u8b58\u306e\u5909\u5316\u30682026\u5e74\u306e\u52d5\u5411\u300d<\/p><span class=\"date\">2026\u5e741\u670824\u65e5<\/span><\/div><\/a><\/div>\n<h3>BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u4eca\u3082\u6709\u52b9<\/h3>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001BtoB\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u591a\u69d8\u5316\u306f\u9032\u3093\u3067\u3044\u308b\u3082\u306e\u306e\u30012025\u5e74\u6642\u70b9\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u6709\u52b9\u3068\u3044\u3048\u3088\u3046\u3002\u3053\u308c\u306f\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u7279\u6709\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3084\u5546\u8ac7\u306e\u6027\u8cea\u306b\u9069\u5408\u3057\u3066\u304a\u308a\u3001\u6bb5\u968e\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3058\u3066\u52b9\u7387\u7684\u306b\u9867\u5ba2\u7372\u5f97\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3067\u3042\u308b\u3002<\/p>\n<h4>BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u7279\u5fb4<\/h4>\n<p>BtoB\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3064\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>BtoB\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/caption>\n<tr>\n<td>\u8907\u6570\u306e\u95a2\u4fc2\u8005\u306e\u95a2\u4e0e<\/td>\n<td>\u3072\u3068\u3064\u306e\u5546\u8ac7\u306b\u5bfe\u3057\u3066\u3001\u8cfc\u8cb7\u90e8\u9580\u3001\u7d4c\u55b6\u5c64\u3001\u6280\u8853\u90e8\u9580\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7acb\u5834\u306e\u62c5\u5f53\u8005\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u95a2\u4fc2\u8005\u3092\u7d0d\u5f97\u3055\u305b\u308b\u305f\u3081\u306e\u60c5\u5831\u63d0\u4f9b\u304c\u5fc5\u8981\u3067\u3042\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u984d\u3067\u8907\u96d1\u306a\u88fd\u54c1\u304c\u591a\u3044<\/td>\n<td>BtoB\u3067\u306f\u5358\u4fa1\u304c\u9ad8\u3044\u88fd\u54c1\u3084\u8907\u96d1\u306a\u30b7\u30b9\u30c6\u30e0\u304c\u5bfe\u8c61\u3068\u306a\u308b\u305f\u3081\u3001\u60c5\u5831\u306e\u7cbe\u67fb\u3084\u4fe1\u983c\u6027\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3002\u3053\u306e\u305f\u3081\u3001\u614e\u91cd\u306a\u5224\u65ad\u3092\u884c\u3046\u9577\u671f\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u4e00\u822c\u7684\u3067\u3042\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u9577\u3044\u691c\u8a0e\u671f\u9593<\/td>\n<td>\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u306b\u6570\u30f6\u6708\u304b\u3089\u6570\u5e74\u3092\u8981\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u4f01\u696d\u306f\u3053\u306e\u671f\u9593\u3092\u901a\u3058\u3066\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u306b\u52aa\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u3046\u3057\u305f\u7279\u5fb4\u304b\u3089\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u9867\u5ba2\u304c\u5404\u6bb5\u968e\u3067\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3092\u9069\u5207\u306b\u63d0\u4f9b\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u305f\u3081\u306e\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h4>\u9577\u671f\u7684\u306a\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u3068BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u89aa\u548c\u6027<\/h4>\n<p>\u4e0a\u8ff0\u3057\u305f\u7279\u6027\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306e\u76f8\u6027\u304c\u826f\u3044\u7406\u7531\u306e\u3072\u3068\u3064\u3068\u306a\u308b\u3002\u9577\u671f\u9593\u306e\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30d5\u30a1\u30cd\u30eb\u30e2\u30c7\u30eb\u306e\u5229\u70b9\u304c\u767a\u63ee\u3055\u308c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30d5\u30a1\u30cd\u30eb\u30e2\u30c7\u30eb\u306e\u5229\u70b9<\/caption>\n<tr>\n<td>\u9032\u6357\u72b6\u6cc1\u306e\u628a\u63e1<\/td>\n<td>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u5546\u8ac7\u304c\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3042\u308b\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u6b21\u306b\u5fc5\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316<\/td>\n<td>\u9577\u671f\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u914d\u5206\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u7d99\u7d9a<\/td>\n<td>\u6570\u30f6\u6708\u304b\u3089\u6570\u5e74\u5358\u4f4d\u3067\u306e\u5546\u8ac7\u30d5\u30a9\u30ed\u30fc\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u901a\u3058\u3066\u6bb5\u968e\u3054\u3068\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u5b9a\u671f\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3084\u3059\u304f\u306a\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u3046\u3057\u305fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u5229\u7528\u306b\u3088\u308a\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3084\u3059\u304f\u306a\u308a\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u5f97\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001BtoB\u3067\u306f\u30d5\u30a1\u30cd\u30eb\u30e2\u30c7\u30eb\u306f\u8cfc\u8cb7\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u7387\u5316\u3057\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u305f\u3081\u306b\u4eca\u3082\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u7a2e\u985e<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u306f\u3001\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u3066\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u5b58\u5728\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3084\u4f7f\u3044\u5206\u3051\u306e\u57fa\u6e96\u304c\u7570\u306a\u308b\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a3\u3064\u306e\u30d5\u30a1\u30cd\u30eb\u3092\u6319\u3052\u3001\u305d\u308c\u305e\u308c\u306e\u6982\u8981\u3068\u4f7f\u7528\u30b7\u30fc\u30f3\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u7a2e\u985e<\/span><\/div>\n<ol>\n<li>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff1a\u7279\u306b\u65b0\u898f\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u77ed\u671f\u7684\u306a\u65bd\u7b56\u306b\u6709\u52b9<\/li>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\uff1a\u8cfc\u5165\u7387\u304c\u4f4e\u3044\u5834\u5408\u3084\u3001\u9577\u671f\u7684\u306a\u30d5\u30a1\u30f3\u80b2\u6210\u304c\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u6709\u52b9<\/li>\n<li>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\uff1a\u521d\u3081\u3066\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u63a5\u3059\u308b\u9867\u5ba2\u3092\u9577\u671f\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u30d5\u30a1\u30f3\u3068\u3057\u3066\u306e\u5b9a\u7740\u3092\u76ee\u6307\u3059\u5834\u5408\u306b\u6709\u52b9<\/li>\n<\/ol>\n<\/div>\n<h3>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/h3>\n<div id=\"attachment_8935\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8935\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img01.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300c\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u300d\" width=\"500\" height=\"452\" class=\"size-full wp-image-8935\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img01.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img01-300x271.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8935\" class=\"wp-caption-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300c\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u300d<\/p><\/div>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff08Purchase Funnel\uff09\u306f\u3001\u9867\u5ba2\u304c\u6700\u7d42\u7684\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6bb5\u968e\u7684\u306b\u8868\u3057\u305f\u3082\u306e\u3067\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u30d5\u30a1\u30cd\u30eb\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u306e4\u3064\u306e\u57fa\u672c\u30b9\u30c6\u30fc\u30b8\u3067\u69cb\u6210\u3055\u308c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/caption>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u9867\u5ba2\u306b\u77e5\u3063\u3066\u3082\u3089\u3046\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473<\/td>\n<td>\u9867\u5ba2\u304c\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u8208\u5473\u3092\u6301\u3061\u59cb\u3081\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\u7af6\u5408\u88fd\u54c1\u3068\u6bd4\u8f03\u3057\u306a\u304c\u3089\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u8cb7<\/td>\n<td>\u5b9f\u969b\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7ba1\u7406\u3057\u3001\u3069\u306e\u6bb5\u968e\u3067\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u3002\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8996\u899a\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u7279\u306b\u65b0\u898f\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u77ed\u671f\u7684\u306a\u65bd\u7b56\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<h4>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u4f8b<\/h4>\n<p>\u5404\u6bb5\u968e\u3067\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u4f8b\u793a\u3059\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u4f8b<\/caption>\n<tr>\n<td>\u8a8d\u77e5\u6bb5\u968e<\/td>\n<td>\u5e83\u544a\u3001\u30bb\u30df\u30ca\u30fc\u3001\u5c55\u793a\u4f1a\u3001SEO\u5bfe\u7b56\u306a\u3069\u3067\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473\u6bb5\u968e<\/td>\n<td>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u306e\u9b45\u529b\u3084\u4fa1\u5024\u3092\u8a34\u6c42\u3057\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u6df1\u3081\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e\u6bb5\u968e<\/td>\n<td>\u6bd4\u8f03\u8868\u3084FAQ\u3001\u4e8b\u4f8b\u63b2\u8f09\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u63d0\u4f9b\u306a\u3069\u3067\u3001\u9867\u5ba2\u304c\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u8cfc\u5165\u610f\u601d\u3092\u9ad8\u3081\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u8cb7\u6bb5\u968e<\/td>\n<td>\u793e\u5185\u691c\u8a0e\u306e\u652f\u63f4\u306a\u3069\u3067\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u3092\u5f8c\u62bc\u3057\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3068KPI<\/h4>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u5404\u6bb5\u968e\u3067\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3088\u3044\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306eKPI\u4f8b<\/caption>\n<tr>\n<td>\u8a8d\u77e5\u6bb5\u968e\u306eKPI<\/td>\n<td>\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473\u6bb5\u968e\u306eKPI<\/td>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u898b\u8fbc\u307f\u5ba2\u30ea\u30b9\u30c8\u306e\u6570\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e\u6bb5\u968e\u306eKPI<\/td>\n<td>\u5c0e\u5165\u76f8\u8ac7\u306e\u7533\u8fbc\u6570\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u6570\u6570\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u8cb7\u6bb5\u968e\u306eKPI<\/td>\n<td>\u5546\u8ac7\u5316\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u8ffd\u8de1\u3057\u3001\u5404\u6bb5\u968e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u6bb5\u968e\u3067\u306e\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u305b\u308b\u3002<\/p>\n<h3>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/h3>\n<div id=\"attachment_8936\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8936\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img02.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u300d\" width=\"500\" height=\"412\" class=\"size-full wp-image-8936\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img02.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img02-300x247.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8936\" class=\"wp-caption-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u300d<\/p><\/div>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\uff08Influence Funnel\uff09\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30d5\u30a1\u30cd\u30eb\u3060\u3002\u7279\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u4f01\u696d\u306b\u30ea\u30fc\u30c1\u3059\u308b\u6a5f\u4f1a\u304c\u591a\u3044SNS\u3084\u30d6\u30ed\u30b0\u3001\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9023\u643a\u304c\u91cd\u8996\u3055\u308c\u308b\u3002BtoB\u4f01\u696d\u306e\u5834\u5408\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u306f\u76f8\u6027\u304c\u60aa\u3044\u30d5\u30a1\u30cd\u30eb\u306e\uff11\u3064\u3068\u8a00\u3048\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/caption>\n<tr>\n<td>\u767a\u4fe1<\/td>\n<td>SNS\u3084\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u306e\u767a\u4fe1\u306b\u3088\u308a\u8a8d\u77e5\u5ea6\u3092\u5e83\u3052\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u7d39\u4ecb<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u53e3\u30b3\u30df\u3092\u901a\u3058\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u7d39\u4ecb\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u7d99\u7d9a<\/td>\n<td>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306b\u76f4\u63a5\u7684\u306a\u8cfc\u5165\u3092\u4fc3\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u8a8d\u77e5\u5ea6\u3084\u4fe1\u983c\u3092\u69cb\u7bc9\u3057\u3001\u8cfc\u5165\u306e\u524d\u6bb5\u968e\u3067\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u597d\u611f\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u7387\u304c\u4f4e\u3044\u5834\u5408\u3084\u3001\u9577\u671f\u7684\u306a\u30d5\u30a1\u30f3\u80b2\u6210\u304c\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<h4>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9023\u643a\u65b9\u6cd5<\/h4>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u69cb\u7bc9\u306b\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6b20\u304b\u305b\u306a\u3044\u3002\u6b21\u306e\u3088\u3046\u306a\u65bd\u7b56\u3067\u306e\u9023\u643a\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9023\u643a\u65b9\u6cd5<\/caption>\n<tr>\n<td>\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306e\u8d77\u7528<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u4efb\u547d\u3057\u3001\u5b9a\u671f\u7684\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u30b3\u30e9\u30dc\u3057\u305f\u6295\u7a3f\u3084\u30e9\u30a4\u30d6\u52d5\u753b\u3092\u5236\u4f5c\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u3092\u30a8\u30f3\u30bf\u30e1\u8981\u7d20\u3068\u5171\u306b\u4f1d\u3048\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u9023\u643a<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30d5\u30a9\u30ed\u30ef\u30fc\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u5c64\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u5f15\u304d\u8fbc\u3080<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u9577\u671f\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u306e\u624b\u6cd5\u3068KPI<\/h4>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u6307\u6a19\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u304c\u53c2\u8003\u306b\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u9577\u671f\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u306e\u624b\u6cd5\u3068KPI<\/caption>\n<tr>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n<td>SNS\u306e\u6295\u7a3f\u306b\u5bfe\u3059\u308b\u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\u6570\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30ed\u30ef\u30fc\u5897\u52a0\u6570<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u9023\u643a\u3057\u305f\u7d50\u679c\u3001\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u3069\u308c\u3060\u3051\u5897\u52a0\u3057\u305f\u304b<\/td>\n<\/tr>\n<tr>\n<td>\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8<\/td>\n<td>\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3084\u597d\u611f\u5ea6\u306e\u5909\u5316\u3092\u8ffd\u8de1<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c1\u6570<\/td>\n<td>\u6295\u7a3f\u306e\u5230\u9054\u6570\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5411\u4e0a\u306b\u3069\u306e\u7a0b\u5ea6\u5bc4\u4e0e\u3057\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u77ed\u671f\u7684\u306a\u8cfc\u5165\u6570\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u62e1\u5927\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u3002<\/p>\n<h3>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/h3>\n<div id=\"attachment_8937\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8937\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img03.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300c\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u300d\" width=\"500\" height=\"871\" class=\"size-full wp-image-8937\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img03.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/mf-img03-172x300.jpg 172w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8937\" class=\"wp-caption-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300c\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u300d<\/p><\/div>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\uff08Double Funnel\uff09\u306f\u3001\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3001\u9867\u5ba2\u7372\u5f97\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4e21\u65b9\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3042\u308b\u3002<\/p>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u8cfc\u5165\u884c\u52d5\u306e\u4fc3\u9032\u3092\u91cd\u8996\u3059\u308b\u4e00\u65b9\u3067\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u597d\u611f\u5ea6\u3084\u30d5\u30a1\u30f3\u5c64\u306e\u80b2\u6210\u306b\u6ce8\u529b\u3059\u308b\u305f\u3081\u3001\u3053\u306e\u4e8c\u3064\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u7dcf\u5408\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u69cb\u7bc9\u3057\u3001\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u308b\u69cb\u9020\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/caption>\n<tr>\n<td>\u767a\u4fe1\uff08\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\uff09<\/td>\n<td>SNS\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u5e83\u3081\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u7d39\u4ecb\u30fb\u8208\u5473\u30fb\u95a2\u5fc3\uff08\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\/\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff09<\/td>\n<td>SNS\u3067\u306e\u8208\u5473\u559a\u8d77\u306b\u52a0\u3048\u3001\u30d6\u30ed\u30b0\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3067\u88fd\u54c1\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e\uff08\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff09<\/td>\n<td>\u30c7\u30e2\u3084\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u304c\u691c\u8a0e\u3092\u9032\u3081\u3084\u3059\u304f\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u8cb7\uff08\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\uff09<\/td>\n<td>\u5272\u5f15\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7528\u3044\u3066\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u6c7a\u5b9a\u3092\u4fc3\u9032\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u7d99\u7d9a\uff08\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\uff09<\/td>\n<td>\u8cfc\u5165\u5f8c\u3082\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u521d\u3081\u3066\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u63a5\u3059\u308b\u9867\u5ba2\u3092\u9577\u671f\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u30d5\u30a1\u30f3\u3068\u3057\u3066\u306e\u5b9a\u7740\u3092\u76ee\u6307\u3059\u5834\u5408\u306b\u6709\u52b9\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u3068\u8cfc\u5165\u4fc3\u9032\u3092\u4e21\u7acb\u3055\u305b\u305f\u3044\u3068\u304d\u306b\u3082\u9069\u3057\u3066\u304a\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306e\u80b2\u6210\u3092\u91cd\u8996\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u6709\u52b9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306a\u308b\u3002<\/p>\n<h4>\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u65bd\u7b56\u8a2d\u8a08<\/h4>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u3067\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u65bd\u7b56\u8a2d\u8a08<\/caption>\n<tr>\n<td>SNS\u3067\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u3068\u5e83\u544a\u914d\u4fe1\u306e\u7d71\u5408<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6295\u7a3f\u3068\u5e83\u544a\u3092\u9023\u52d5\u3055\u305b\u3066\u3001\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f75\u7528<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a9e\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3001\u88fd\u54c1\u60c5\u5831\u3092\u76f4\u63a5\u8a34\u6c42\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304d\u51fa\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6d3b\u7528<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3092\u62db\u3044\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u53c2\u52a0\u8005\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u7684\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u7d71\u5408\u7684\u306aKPI\u8a2d\u5b9a\u3068\u6e2c\u5b9a\u65b9\u6cd5<\/h4>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306b\u304a\u3044\u3066\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u3068\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u4e21\u65b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u7d71\u5408\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u76f8\u4e57\u52b9\u679c\u3092\u6570\u5024\u7684\u306b\u628a\u63e1\u3057\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3002<\/p>\n<h5>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5KPI<\/h5>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u3010\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5KPI\u3011<\/caption>\n<tr>\n<td>\u30ea\u30fc\u30c1\u6570<\/td>\n<td>SNS\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u767a\u4fe1\u304c\u3069\u306e\u7a0b\u5ea6\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3044\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n<td>SNS\u6295\u7a3f\u3078\u306e\u3044\u3044\u306d\u3001\u30b7\u30a7\u30a2\u3001\u30b3\u30e1\u30f3\u30c8\u6570\u3092\u8ffd\u8de1\u3057\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u5ea6\u3092\u8a55\u4fa1\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30ed\u30ef\u30fc\u5897\u52a0\u6570<\/td>\n<td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u3069\u306e\u7a0b\u5ea6\u5897\u52a0\u3057\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h5>\u8cfc\u8cb7KPI<\/h5>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u3010\u8cfc\u8cb7KPI\u3011<\/caption>\n<tr>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/td>\n<td>\u30d6\u30ed\u30b0\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u901a\u3058\u3066\u3069\u308c\u3060\u3051\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u305f\u304b\u3092\u8a55\u4fa1\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td>\n<td>\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u6700\u7d42\u6bb5\u968e\u3067\u3042\u308b\u8cfc\u8cb7\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u3001\u5168\u4f53\u306e\u65bd\u7b56\u52b9\u679c\u3092\u5224\u65ad\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387<\/td>\n<td>\u8cfc\u5165\u5f8c\u3082\u7d99\u7d9a\u3057\u3066\u88fd\u54c1\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u304c\u3069\u306e\u7a0b\u5ea6\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u5b9a\u671f\u7684\u306aKPI\u6e2c\u5b9a\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u65bd\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u8cfc\u5165\u884c\u52d5\u306e\u4e21\u65b9\u306b\u95a2\u308f\u308b\u30c7\u30fc\u30bf\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u7279\u5b9a\u306e\u6bb5\u968e\u3067\u9867\u5ba2\u306e\u96e2\u8131\u304c\u591a\u3044\u5834\u5408\u306f\u3001SNS\u65bd\u7b56\u3084\u8cfc\u5165\u4fc3\u9032\u65bd\u7b56\u3092\u8abf\u6574\u3057\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u9867\u5ba2\u7372\u5f97\u306e\u4e21\u65b9\u3092\u7d99\u7d9a\u7684\u306b\u5f37\u5316\u3057\u3001\u3088\u308a\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u4f8b<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3001\u6bb5\u968e\u3054\u3068\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u4ed5\u7d44\u307f\u3067\u3042\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u304f\u5177\u4f53\u7684\u306a\u4f8b\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3057\u3066\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u9032\u3081\u65b9\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u306a\u304a\u3001\u3053\u3053\u3067\u306fBtoB\u4f01\u696d\u3092\u4f8b\u306b\u3059\u308b\u305f\u3081\u3001\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u30d9\u30fc\u30b9\u306b\u6982\u8981\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<h3>\u6bb5\u968e\u5225\u306e\u9867\u5ba2\u6570\u304b\u3089\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u52b9\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u6bb5\u968e\u3067\u306e\u9867\u5ba2\u6570\u3092\u8ffd\u8de1\u3057\u3001\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<h4>BtoB\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u624b\u9806<\/h4>\n<p>BtoB\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001\u5404\u6bb5\u968e\u306e\u9867\u5ba2\u6570\u3068\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u51fa\u3059\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u306e\u57fa\u672c\u624b\u9806\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u6bb5\u968e\u7684\u306b\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u624b\u9806<\/caption>\n<tr>\n<td>\u76ee\u6a19\u8a2d\u5b9a<\/td>\n<td>\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u9867\u5ba2\u304c\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u3078\u9032\u3080\u3079\u304d\u304b\u3001\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30fc\u30bf\u53ce\u96c6<\/td>\n<td>\u5404\u6bb5\u968e\u3067\u306e\u9867\u5ba2\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u793e\u5185\u304b\u3089\u53ce\u96c6\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u73fe\u72b6\u628a\u63e1<\/td>\n<td>\u5404\u6bb5\u968e\u3067\u306e\u9867\u5ba2\u6570\u3092\u78ba\u8a8d\u3057\u3001\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u5024\u3068\u6bd4\u8f03\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u8ab2\u984c\u306e\u7279\u5b9a<\/td>\n<td>\u76ee\u6a19\u5024\u3068\u5b9f\u969b\u306e\u6570\u5024\u306e\u5dee\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u6bb5\u968e\u3084\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6539\u5584\u7b56\u306e\u7acb\u6848<\/td>\n<td>\u8ab2\u984c\u306b\u57fa\u3065\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u6b21\u306e\u6bb5\u968e\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u5272\u5408\uff09\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u7b56\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h4>\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<\/h4>\n<p>BtoB\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u306f\u3001\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6b63\u78ba\u306a\u5206\u6790\u304c\u91cd\u8981\u3067\u3042\u308b\u3002BtoB\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u5206\u6790\u65b9\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u8a73\u7d30\u306a\u30d5\u30a1\u30cd\u30eb\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff08\u305f\u3060\u3057\u3001\u4f01\u696d\u5185\u306eIT\u30a4\u30f3\u30d5\u30e9\u306e\u6574\u5099\u6b21\u7b2c\u3067\u3042\u308b\u305f\u3081\u3001\u5fc5\u305a\u6b63\u78ba\u306a\u6570\u5024\u304c\u53d6\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u4fdd\u8a3c\u3067\u304d\u306a\u3044\uff09<\/p>\n<div 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