{"id":8467,"date":"2024-11-17T11:04:06","date_gmt":"2024-11-17T02:04:06","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=8467"},"modified":"2025-08-12T12:02:57","modified_gmt":"2025-08-12T03:02:57","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f%e6%84%8f%e5%91%b3%e3%82%84%e6%89%8b%e6%b3%95%e3%83%bb%e6%88%a6%e7%95%a5%e3%81%ae%e7%ab%8b%e3%81%a6%e6%96%b9","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u610f\u5473\u3084\u624b\u6cd5\u30fb\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u521d\u5fc3\u8005\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u73fe\u4ee3\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u304b\u3089\u6226\u7565\u306e\u7acb\u3066\u65b9\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u3084\u65b0\u305f\u306b\u6226\u7565\u3092\u898b\u76f4\u3057\u305f\u3044\u4f01\u696d\u62c5\u5f53\u8005\u306e\u7406\u89e3\u3092\u4fc3\u9032\u3059\u308b\u4e00\u52a9\u3068\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u793e\u4f1a\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3042\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u6301\u7d9a\u7684\u306b\u6210\u9577\u3059\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u6d3b\u52d5\u3092\u6307\u3059\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u8868\u73fe\u3067\u5b9a\u7fa9\u3059\u308b\u3068\u3001\u300c\u58f2\u308c\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u6d3b\u52d5\u300d\u3001\u3082\u3057\u304f\u306f\u3001\u300c\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\uff1f\u3092\u8ffd\u6c42\u3059\u308b\u6d3b\u52d5\u300d\u3068\u306a\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u6d3b\u52d5\u3068\u3057\u3066\u306f\u3001\u300c\u58f2\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u300d\u3001\u300c\u58f2\u308c\u308b\u5024\u6bb5\u306f\u3044\u304f\u3089\u306a\u306e\u304b\u300d\u3001\u300c\u58f2\u308c\u308b\u5834\u6240\u306f\u3069\u3053\u304b\u300d\u3001\u300c\u58f2\u308c\u308b\u58f2\u308a\u65b9\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u4f55\u304b\u300d\u306a\u3069\u3092\u5177\u4f53\u5316\u3059\u308b\u3002\u3053\u306e\u6d3b\u52d5\u3092\u9867\u5ba2\u8996\u70b9\u3067\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u300c\u3069\u3093\u306a\u5546\u54c1\uff08\uff1d\u4fa1\u5024\uff09\u304c\u6b32\u3057\u3044\u306e\u304b\u300d\u300c\u3044\u304f\u3089\u3067\u6b32\u3057\u3044\u306e\u304b\u300d\u300c\u3069\u3053\u3067\u8cb7\u3046\u3068\u4fbf\u5229\u306a\u306e\u304b\u300d\u300c\u3069\u3093\u306a\u8cb7\u3044\u65b9\u304c\u3088\u3044\u306e\u304b\u300d\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u6d3b\u52d5\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u305f\u3081\u3001\u55b6\u696d\u90e8\u9580\u3084\u958b\u767a\u90e8\u9580\u3001\u7d4c\u55b6\u5c64\u3001\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u306a\u3069\u4f01\u696d\u5168\u4f53\u306b\u95a2\u9023\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u4f01\u696d\u5168\u4f53\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\uff08\u601d\u8003\uff09\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/btobm-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u30fb\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e748\u670812\u65e5<\/span><\/div><\/a><\/div>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u76ee\u7684<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u9867\u5ba2\u4fa1\u5024\u306e\u5275\u51fa\u304b\u3089\u58f2\u4e0a\u62e1\u5927\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u304c\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u76ee\u7684<\/span><\/div>\n<ol>\n<li>\u9867\u5ba2\u4fa1\u5024\u306e\u5275\u51fa\uff1a\u9867\u5ba2\u304c\u6c42\u3081\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3001\u65b0\u3057\u3044\u4fa1\u5024\u3092\u5275\u51fa\u3057\u5e02\u5834\u3092\u4f5c\u308b\u3053\u3068<\/li>\n<li>\u58f2\u4e0a\u30fb\u5229\u76ca\u306e\u5411\u4e0a\uff1a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\uff1a\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u5b58\u5728\u3068\u306a\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u7bc9\u304f<\/li>\n<li>\u9867\u5ba2\u6e80\u8db3\u3068\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\uff1a\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u3084\u54c1\u8cea\u5411\u4e0a\u3092\u901a\u3058\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\uff1a\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u512a\u4f4d\u6027\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u3064\u307e\u308a\u3001\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u5f62\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u304f\u3002\u3053\u3046\u3057\u305f\u6d3b\u52d5\u306f\u3001\u7af6\u4e89\u5e02\u5834\u3067\u306e\u5dee\u5225\u5316\u306b\u8ca2\u732e\u3057\u3001\u4f01\u696d\u306e\u4fa1\u5024\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3059\u308b\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6642\u4ee3\u3068\u5171\u306b\u5909\u9077\u3059\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b74\u53f2\u306f\u9577\u304f\u3001\u6642\u4ee3\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u624b\u6cd5\u3084\u8003\u3048\u65b9\u304c\u9032\u5316\u3057\u3066\u304d\u305f\u3002\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b74\u53f2\u7684\u306a\u5909\u9077\u3092\u793a\u3057\u3001\u5404\u6642\u4ee3\u306e\u7279\u5fb4\u3092\u7c21\u6f54\u306b\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b74\u53f2\u7684\u306a\u5909\u9077<\/caption>\n<tr>\n<td>\u6642\u4ee3<\/td>\n<td>\u4e3b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/td>\n<td>\u7279\u5fb4<\/td>\n<\/tr>\n<tr>\n<td>1900\u5e74\u4ee3\u521d\u671f<\/td>\n<td>\u5e83\u544a\u3068\u76f4\u63a5\u8ca9\u58f2<\/td>\n<td>\u88fd\u54c1\u3092\u5e83\u304f\u8a8d\u77e5\u3055\u305b\u308b\u305f\u3081\u306e\u5e83\u544a\u3084\u76f4\u63a5\u306e\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u304c\u4e2d\u5fc3<\/td>\n<\/tr>\n<tr>\n<td>1960\u5e74\u4ee3<\/td>\n<td>4P\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u4fa1\u683c\u30fb\u6d41\u901a\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/td>\n<td>4P\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u78ba\u7acb\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u63d0\u5531\u3055\u308c\u308b<\/td>\n<\/tr>\n<tr>\n<td>2000\u5e74\u4ee3\u521d\u671f<\/td>\n<td>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Web\u3001\u30e1\u30fc\u30eb\u7b49\uff09<\/td>\n<td>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u6d3b\u7528\u304c\u5897\u52a0<\/td>\n<\/tr>\n<tr>\n<td>\u73fe\u4ee3<\/td>\n<td>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SNS\u6d3b\u7528<\/td>\n<td>\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u3068SNS\u3092\u901a\u3058\u305f\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e3b\u6d41\u306b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div class=\"su-note\"  style=\"border-color:#dbdbd8;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f2;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n\u53c2\u8003\u6587\u732e\uff1a<br \/>\n<a href=\"https:\/\/core.ac.uk\/download\/pdf\/267969549.pdf\" rel=\"noopener\" target=\"_blank\">\u30a2\u30e1\u30ea\u30ab\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f62\u6210\u3068\u305d\u306e\u9032\u5316\u2015 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6982\u5ff5\u306e\u5275\u751f\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b03.0 \u306e\u6642\u4ee3\u307e\u3067 \u2015<\/a><br \/>\n<a href=\"https:\/\/www.jstage.jst.go.jp\/article\/apdmj\/11\/1\/11_2\/_pdf\/-char\/ja\" rel=\"noopener\" target=\"_blank\">\u521d\u671f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b66\u8aac\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u95a2\u3059\u308b\u8003\u5bdf\uff5e20 \u4e16\u7d00\u521d\u982d\u306e\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3044\u3066\uff5e<\/a><br \/>\n<\/div><\/div>\n<p>\u5404\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u6280\u8853\u306e\u767a\u5c55\u3084\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u306e\u5909\u5316\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3002\u7279\u306b\u73fe\u4ee3\u3067\u306f\u3001SNS\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3092\u7528\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u304c\u9032\u3093\u3067\u304a\u308a\u3001\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u9069\u5fdc\u3057\u3001\u67d4\u8edf\u306b\u6226\u7565\u3092\u9032\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\uff15\u3064\u306e\u3092\u5b9f\u884c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u300c\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u3092\u8abf\u67fb\u300d\u3057\u3001\u300c\u8ab0\u306b\u5bfe\u3057\u3066\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u300d\u3092\u6c7a\u3081\u3001\u305d\u306e\u4e0a\u3067\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3092\u958b\u767a\u3057\u8ca9\u58f2\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u5316\u3057\u300cPDCA\u3092\u56de\u3059\u300d\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u308b\u3002\u3053\u306e\u305f\u3081\u3001\u5168\u3066\u306e\u6d3b\u52d5\u306f\u8907\u5408\u7684\u306b\u7d61\u307f\u5408\u3063\u3066\u304a\u308a\u3001\u9806\u756a\u306b\u884c\u3046\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u3044\u3063\u305f\u308a\u304d\u305f\u308a\u3057\u306a\u304c\u3089\u3001\u9806\u6b21\u9032\u3081\u3066\u3044\u304f\u3068\u3044\u3063\u305f\u6d41\u308c\u306b\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9<\/span><\/div>\n<ol>\n<li>\u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd\uff1a\u73fe\u72b6\u306e\u5e02\u5834\u74b0\u5883\u3084\u7af6\u5408\u3092\u5206\u6790\u3059\u308b\u3002\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a\uff1a\u8ab0\u306b\u58f2\u308b\u304b\u3092\u6c7a\u3081\u308b\uff08\u58f2\u308a\u305f\u3044\u76f8\u624b\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u5177\u4f53\u5316\u3059\u308b\u3001\u58f2\u3089\u306a\u3044\u76f8\u624b\u3092\u6c7a\u3081\u308b\uff09<\/li>\n<li>\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u306e\u660e\u78ba\u5316\uff1a\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u5b9a\u7fa9\u3059\u308b<\/li>\n<li>\u6226\u7565\u306e\u7acb\u6848\u30fb\u5b9f\u884c\uff1a\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u5b9f\u884c\u8a08\u753b\u3092\u7acb\u3066\u308b<\/li>\n<li>\u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584\uff1a\u5b9f\u65bd\u7d50\u679c\u3092\u53cd\u6620\u3057PDCA\u3092\u56de\u3057\u3066\u6539\u5584\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>\u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/h3>\n<p>\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u57fa\u790e\u3068\u306a\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3042\u308b\u3002\u6b21\u306e\u3088\u3046\u306a\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\uff08\u9867\u5ba2\u3084\u7af6\u5408\uff09\u306e\u52d5\u5411\u628a\u63e1\u3084\u81ea\u793e\u5206\u6790\u3092\u884c\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u5e02\u5834\u8abf\u67fb\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/div>\n<ol>\n<li>PEST\u5206\u6790\uff1a\u653f\u6cbb\uff08P\uff09\u3001\u7d4c\u6e08\uff08E\uff09\u3001\u793e\u4f1a\uff08S\uff09\u3001\u6280\u8853\uff08T\uff09\u306e\u89b3\u70b9\u304b\u3089\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/li>\n<li>3C\u5206\u6790\uff1a\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u3001\u81ea\u793e\uff08Company\uff09\u306e\u4e09\u8981\u7d20\u3092\u6574\u7406\u3059\u308b<\/li>\n<li>SWOT\u5206\u6790\uff1a\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u3057\u3066\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3001\u304a\u3088\u3073\u6a5f\u4f1a\u30fb\u8105\u5a01\u306e\u5916\u90e8\u74b0\u5883\u3092\u4f53\u7cfb\u7684\u306b\u8a55\u4fa1\u3059\u308b<\/li>\n<li>4P\u5206\u6790\uff1a\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u306e\u8996\u70b9\u304b\u3089\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<h4>PEST\u5206\u6790<\/h4>\n<div id=\"attachment_8471\" style=\"width: 802px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8471\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img01.jpg\" alt=\"PEST\u5206\u6790\" width=\"792\" height=\"794\" class=\"size-full wp-image-8471\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img01.jpg 792w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img01-300x300.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img01-150x150.jpg 150w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img01-768x770.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img01-718x720.jpg 718w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><p id=\"caption-attachment-8471\" class=\"wp-caption-text\">PEST\u5206\u6790<\/p><\/div>\n<p>PEST\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u304c\u5916\u90e8\u74b0\u5883\u3092\u300c\u653f\u6cbb\uff08Political\uff09\u300d\u300c\u7d4c\u6e08\uff08Economic\uff09\u300d\u300c\u793e\u4f1a\uff08Social\uff09\u300d\u300c\u6280\u8853\uff08Technological\uff09\u300d\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u8a55\u4fa1\u3057\u3001\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3066\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>PEST\u5206\u6790<\/caption>\n<tr>\n<td>\u653f\u6cbb\u7684\u8981\u56e0\uff08Political\uff09<\/td>\n<td>\u653f\u5e9c\u306e\u653f\u7b56\u3084\u898f\u5236\u3001\u7a0e\u5236\u306e\u5909\u66f4\u306a\u3069\u304c\u5e02\u5834\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5206\u6790\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u65b0\u3057\u3044\u898f\u5236\u306e\u5c0e\u5165\u3084\u95a2\u7a0e\u306e\u5909\u66f4\u304c\u3001\u4e8b\u696d\u904b\u55b6\u306b\u53ca\u307c\u3059\u30ea\u30b9\u30af\u3084\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u7d4c\u6e08\u7684\u8981\u56e0\uff08Economic\uff09<\/td>\n<td>\u7d4c\u6e08\u6210\u9577\u7387\u3001\u30a4\u30f3\u30d5\u30ec\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u306a\u3069\u306e\u7d4c\u6e08\u72b6\u6cc1\u304c\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u529b\u3084\u6295\u8cc7\u74b0\u5883\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002\u7d4c\u6e08\u7684\u306a\u5b89\u5b9a\u6027\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u76f4\u63a5\u95a2\u308f\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4f1a\u7684\u8981\u56e0\uff08Social\uff09<\/td>\n<td>\u4eba\u53e3\u52d5\u614b\u3001\u6d88\u8cbb\u8005\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u306a\u3069\u304c\u3001\u5546\u54c1\u306e\u9700\u8981\u3084\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6280\u8853\u7684\u8981\u56e0\uff08Technological\uff09<\/td>\n<td>\u6280\u8853\u9769\u65b0\u3084\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u9032\u5c55\u304c\u3001\u696d\u754c\u69cb\u9020\u3084\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3002\u4f01\u696d\u306f\u3053\u3046\u3057\u305f\u6280\u8853\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u9069\u5fdc\u3092\u56f3\u308b\u3053\u3068\u3067\u6210\u9577\u6a5f\u4f1a\u3092\u5f97\u3089\u308c\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>PEST\u5206\u6790\u306b\u3088\u308a\u3001\u30de\u30af\u30ed\u74b0\u5883\u306e\u5909\u5316\u3092\u7684\u78ba\u306b\u6349\u3048\u3001\u30ea\u30b9\u30af\u3068\u6a5f\u4f1a\u3092\u628a\u63e1\u3067\u304d\u308b\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h4>3C\u5206\u6790<\/h4>\n<div id=\"attachment_8469\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8469\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img02.jpg\" alt=\"3C\u5206\u6790\" width=\"1360\" height=\"738\" class=\"size-full wp-image-8469\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img02.jpg 1360w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img02-300x163.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img02-1024x556.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img02-768x417.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img02-718x390.jpg 718w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><p id=\"caption-attachment-8469\" class=\"wp-caption-text\">3C\u5206\u6790<\/p><\/div>\n<p>3C\u5206\u6790\u306f\u3001\u300c\u9867\u5ba2\uff08Customer\uff09\u300d\u300c\u7af6\u5408\uff08Competitor\uff09\u300d\u300c\u81ea\u793e\uff08Company\uff09\u300d\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u5e02\u5834\u74b0\u5883\u3092\u8a55\u4fa1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3001\u7af6\u5408\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b\u304b\u306e\u65b9\u91dd\u304c\u660e\u78ba\u306b\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>3C\u5206\u6790<\/caption>\n<tr>\n<td>\u9867\u5ba2\uff08Customer\uff09<\/td>\n<td>\u9867\u5ba2\u306e\u8cfc\u8cb7\u52d5\u6a5f\u3084\u884c\u52d5\u7279\u6027\u3001\u671f\u5f85\u3059\u308b\u4fa1\u5024\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u306f\u7af6\u4e89\u512a\u4f4d\u306e\u69cb\u7bc9\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f<\/td>\n<\/tr>\n<tr>\n<td>\u7af6\u5408\uff08Competitor\uff09<\/td>\n<td>\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3084\u5f37\u307f\u30fb\u5f31\u307f\u3092\u5206\u6790\u3059\u308b\u3002\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u78ba\u7acb\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u793e\uff08Company\uff09<\/td>\n<td>\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3001\u7d4c\u55b6\u8cc7\u6e90\u3092\u8a55\u4fa1\u3057\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u65b9\u5411\u6027\u3092\u691c\u8a0e\u3059\u308b\u3002\u3053\u306e\u8a55\u4fa1\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3068\u6226\u7565\u5b9f\u884c\u304c\u53ef\u80fd\u3068\u306a\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>3C\u5206\u6790\u306f\u3001\u7af6\u4e89\u5e02\u5834\u3067\u306e\u6700\u9069\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u898b\u6975\u3081\u3001\u6226\u7565\u306e\u4e00\u8cab\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-3c\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-3c-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"3C\u5206\u6790\u3068\u306f\uff1f4C\u5206\u6790\u3068\u306e\u9055\u3044\u3068\u76ee\u7684\u3068\u9032\u3081\u65b9\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">3C\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u76ee\u7684\u3084\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h4>SWOT\u5206\u6790<\/h4>\n<div id=\"attachment_8470\" style=\"width: 1390px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8470\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img03.jpg\" alt=\"SWOT\u5206\u6790\" width=\"1380\" height=\"646\" class=\"size-full wp-image-8470\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img03.jpg 1380w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img03-300x140.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img03-1024x479.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img03-768x360.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img03-718x336.jpg 718w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><p id=\"caption-attachment-8470\" class=\"wp-caption-text\">SWOT\u5206\u6790<\/p><\/div>\n<p>SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u6574\u7406\u3057\u3001\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u5f37\u307f\uff08Strengths\uff09\u300d\u300c\u5f31\u307f\uff08Weaknesses\uff09\u300d\u306e\u5185\u90e8\u74b0\u5883\u3001\u304a\u3088\u3073\u300c\u6a5f\u4f1a\uff08Opportunities\uff09\u300d\u300c\u8105\u5a01\uff08Threats\uff09\u300d\u306e\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3064\u3064\u3082\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u305f\u6210\u9577\u6226\u7565\u3092\u63cf\u304f\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>SWOT\u5206\u6790<\/caption>\n<tr>\n<td>\u5f37\u307f\uff08Strengths\uff09<\/td>\n<td>\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3084\u30ea\u30bd\u30fc\u30b9\u3001\u4ed6\u793e\u306b\u306f\u306a\u3044\u512a\u4f4d\u6027\u3092\u7279\u5b9a\u3057\u3001\u6226\u7565\u306e\u4e2d\u5fc3\u306b\u636e\u3048\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u5f31\u307f\uff08Weaknesses\uff09<\/td>\n<td>\u7af6\u4e89\u529b\u3092\u5f31\u3081\u308b\u8981\u56e0\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u4e0d\u8db3\u70b9\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u306b\u52aa\u3081\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6a5f\u4f1a\uff08Opportunities\uff09<\/td>\n<td>\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306e\u5909\u5316\u304b\u3089\u3001\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u898b\u51fa\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u8105\u5a01\uff08Threats\uff09<\/td>\n<td>\u7af6\u5408\u306e\u52d5\u5411\u3084\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u304c\u3082\u305f\u3089\u3059\u30ea\u30b9\u30af\u306b\u5bfe\u51e6\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>SWOT\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u304c\u660e\u78ba\u5316\u3055\u308c\u3001\u5185\u90e8\u8cc7\u6e90\u3068\u5916\u90e8\u74b0\u5883\u306e\u6574\u5408\u6027\u304c\u53d6\u308c\u305f\u8a08\u753b\u304c\u7acb\u6848\u3055\u308c\u308b\u3002<\/p>\n<h4>4P\u5206\u6790<\/h4>\n<div id=\"attachment_8468\" style=\"width: 796px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8468\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img04.jpg\" alt=\"4P\u5206\u6790\" width=\"786\" height=\"786\" class=\"size-full wp-image-8468\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img04.jpg 786w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img04-300x300.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img04-150x150.jpg 150w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img04-768x768.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/11\/img04-718x718.jpg 718w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><p id=\"caption-attachment-8468\" class=\"wp-caption-text\">4P\u5206\u6790<\/p><\/div>\n<p>4P\u5206\u6790\u306f\u3001\u300c\u88fd\u54c1\uff08Product\uff09\u300d\u300c\u4fa1\u683c\uff08Price\uff09\u300d\u300c\u6d41\u901a\uff08Place\uff09\u300d\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u300d\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002\u88fd\u54c1\u306e\u7279\u5fb4\u3084\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u304c\u4e00\u8cab\u6027\u3092\u6301\u3064\u3088\u3046\u8abf\u6574\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308b\u30024P\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u8868\u73fe\u3059\u308b\u306a\u3089\u3070\u3001\u300c\u58f2\u308c\u308b\u88fd\u54c1\u3092\u58f2\u308b\u300d\u300c\u58f2\u308c\u308b\u5024\u6bb5\u3067\u58f2\u308b\u300d\u300c\u58f2\u308c\u308b\u5834\u6240\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u3067\u58f2\u308b\u300d\u300c\u58f2\u308c\u308b\u58f2\u308a\u65b9\u3067\u58f2\u308b\u300d\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>4P\u5206\u6790<\/caption>\n<tr>\n<td>\u88fd\u54c1\uff08Product\uff09<\/td>\n<td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6a5f\u80fd\u3084\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u304c\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u4fa1\u683c\uff08Price\uff09<\/td>\n<td>\u5e02\u5834\u306e\u9700\u8981\u3084\u7af6\u5408\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u6bd4\u8f03\u3057\u3001\u9069\u5207\u306a\u4fa1\u683c\u3092\u6c7a\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6d41\u901a\uff08Place\uff09<\/td>\n<td>\u88fd\u54c1\u304c\u9867\u5ba2\u306b\u5c4a\u304f\u307e\u3067\u306e\u6d41\u901a\u7d4c\u8def\u3092\u6700\u9069\u5316\u3057\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u52b9\u679c\u7684\u306b\u6574\u5099\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09<\/td>\n<td>\u5e83\u544a\u3084\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u9867\u5ba2\u306b\u88fd\u54c1\u3092\u8a8d\u77e5\u3055\u305b\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u8b1b\u3058\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>4P\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u306e\u5e02\u5834\u6295\u5165\u306b\u304a\u3051\u308b\u5168\u4f53\u7684\u306a\u6226\u7565\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u306e\u5411\u4e0a\u3084\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u300c\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u6709\u52b9\u3060\u3002<\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h4>\n<p>\u5e02\u5834\u5168\u4f53\u3092\u9867\u5ba2\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8907\u6570\u306e\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5206\u3051\u308b\u306e\u304c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5206\u3051\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5207\u308a\u53e3<\/span><\/div>\n<ol>\n<li>\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5730\u57df\u3084\u6c17\u5019\u3001\u90fd\u5e02\u3068\u5730\u65b9\u3068\u3044\u3063\u305f\u8981\u7d20\u3067\u533a\u5206\u3059\u308b<\/li>\n<li>\u4eba\u53e3\u7d71\u8a08\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u6240\u5f97\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u306b\u57fa\u3065\u304f<\/li>\n<li>\u5fc3\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8208\u5473\u95a2\u5fc3\u306b\u3088\u308b\u533a\u5206<\/li>\n<li>\u884c\u52d5\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u8cfc\u8cb7\u983b\u5ea6\u3001\u5229\u7528\u72b6\u6cc1\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u304f<\/li>\n<\/ol>\n<\/div>\n<p>\u5e02\u5834\u3092\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5206\u985e\u3057\u305f\u3089\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3092\u72d9\u3046\u304b\uff1f\u3092\u6c7a\u3081\u308b\u306e\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3060\u3002\u81ea\u793e\u306e\u5f37\u307f\uff08\u5b9f\u7e3e\u3084\u30ce\u30a6\u30cf\u30a6\u3001\u88fd\u54c1\u7279\u6027\u3001\u62e0\u70b9\u306a\u3069\uff09\u3068\u9023\u52d5\u3055\u305b\u3066\u76f8\u6027\u306e\u826f\u3044\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3092\u9078\u3076\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u7684\u78ba\u306a\u8a34\u6c42\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u305f\u3068\u3048\u3070\u82e5\u5e74\u5c64\u306b\u306fSNS\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u3001\u4e2d\u9ad8\u5e74\u5c64\u306b\u306f\u5f93\u6765\u306e\u5e83\u544a\u5a92\u4f53\u3092\u5229\u7528\u3059\u308b\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5408\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u5b9f\u73fe\u3059\u308b\u3002<\/p>\n<h4>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/h4>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u3089\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5b58\u5728\u3059\u308b\u9867\u5ba2\u50cf\u306e\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3002\u3053\u308c\u304c\u30da\u30eb\u30bd\u30ca\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u50cf\u304c\u3088\u308a\u5177\u4f53\u7684\u304b\u3064\u9bae\u660e\u306b\u306a\u308a\u3001\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u306b\u6cbf\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u30da\u30eb\u30bd\u30ca\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30b3\u30e9\u30e0\u3067\u3001BtoB\u4f01\u696d\u5411\u3051\u306b\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9!\u5177\u4f53\u7684\u306a\u4f01\u696d\u50cf\u30fb\u9867\u5ba2\u50cf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u65b9\u6cd5\u30fb\u8a2d\u5b9a\u624b\u9806\uff5c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306e\u660e\u78ba\u5316<\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3092\u5177\u4f53\u7684\u306b\u3059\u308b\u3002\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8\u306e\u3053\u3068\u3068\u8003\u3048\u3066\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8eca\u3092\u8ca9\u58f2\u3059\u308b\u30ab\u30fc\u30c7\u30a3\u30fc\u30e9\u30fc\u306e\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\uff13\u4eba\u306e\u81ea\u52d5\u8eca\u55b6\u696d\u62c5\u5f53\u8005\u304c\u3044\u308b\u3068\u60f3\u5b9a\u3057\u3001\u5f7c\u3089\u306b\u666e\u6bb5\u306e\u4ed5\u4e8b\u5185\u5bb9\u306b\u3064\u3044\u3066\u8cea\u554f\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7b54\u3048\u305f\u3068\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u306e\u5177\u4f53\u4f8b\uff1a\u30ab\u30fc\u30c7\u30a3\u30fc\u30e9\u30fc\u306e\u5834\u5408<\/span><\/div>\n<ol>\n<li>A\u3055\u3093\u300c\u79c1\u306f\u5c11\u3057\u3067\u3082\u5b89\u304f\u8cb7\u3048\u308b\u8eca\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u300d<\/li>\n<li>B\u3055\u3093\u300c\u79c1\u306f\u9ad8\u6027\u80fd\u3067\u9ad8\u54c1\u8cea\u3001\u305d\u3057\u3066\u9ad8\u7d1a\u611f\u306e\u3042\u308b\u8eca\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u300d<\/li>\n<li>C\u3055\u3093\u300c\u79c1\u306f\u5b50\u80b2\u3066\u4e2d\u306e\u304a\u5ba2\u69d8\u306b\u3001\u5b50\u4f9b\u304c\u5927\u306f\u3057\u3083\u304e\u3059\u308b\u30c9\u30e9\u30a4\u30d6\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u300d<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u6642\u3001A\u3055\u3093\u3084B\u3055\u3093\u306f\u3001\u300c\u8eca\u306e\u63d0\u6848\u300d\u3068\u767a\u8a00\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001C\u3055\u3093\u306f\u300c\u5b50\u4f9b\u304c\u5927\u306f\u3057\u3083\u304e\u3059\u308b\u30c9\u30e9\u30a4\u30d6\u306e\u63d0\u6848\u300d\u3068\u767a\u8a00\u3057\u3066\u3044\u308b\u3002\u300c\u8eca\u306e\u63d0\u6848\u300d\u306f\u307e\u3055\u306b\u300c\u30e2\u30ce\u306e\u63d0\u6848\u300d\u3067\u3001\u300c\u5b50\u4f9b\u304c\u5927\u306f\u3057\u3083\u304e\u3059\u308b\u30c9\u30e9\u30a4\u30d6\u306e\u63d0\u6848\u300d\u306f\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306e\u63d0\u6848\u300d\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u5bfe\u6bd4\u3057\u3066\u307f\u308b\u3068\u3001\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3068\u306f\u4f55\u304b\uff1f\u304c\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u4e00\u8cab\u6027\u3082\u91cd\u8981\u3060\u3002C\u3055\u3093\u306e\u5834\u5408\u3001\u300c\u5b50\u80b2\u3066\u4e2d\u306e\u304a\u5ba2\u69d8\u300d\u3068\u3044\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u304c\u3042\u308a\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u300c\u5b50\u4f9b\u304c\u5927\u306f\u3057\u3083\u304e\u3059\u308b\u30c9\u30e9\u30a4\u30d6\u300d\u3068\u3044\u3046\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u63d0\u6848\u3057\u3066\u3044\u308b\u3002\u4fa1\u5024\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u5408\u81f4\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h3>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u6848\u30fb\u5b9f\u884c<\/h3>\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u8a2d\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306b\u57fa\u3065\u304d\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u30fb\u5b9f\u884c\u3057\u3066\u3044\u304f\u3002\u65bd\u7b56\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u306f\u3001\u76ee\u6a19\u3068\u6226\u8853\u306e\u9078\u5b9a\u3001\u8a08\u753b\u7b56\u5b9a\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/span><\/div>\n<ol>\n<li>\u76ee\u6a19\u8a2d\u5b9a\uff1a\u58f2\u4e0a\u76ee\u6a19\u3084KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u5b9a\u3081\u3001\u9054\u6210\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>\u6226\u8853\u306e\u9078\u5b9a\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\uff08SNS\u3001\u30e1\u30fc\u30eb\u3001\u5e83\u544a\u306a\u3069\u306e\u5404\u7a2e\u624b\u6bb5\uff09\u3092\u9078\u3073\u3001KPI\u9054\u6210\u306e\u5177\u4f53\u7b56\u3092\u691c\u8a0e<\/li>\n<li>\u8a08\u753b\u306e\u7b56\u5b9a\uff1a\u9078\u5b9a\u3057\u305f\u6226\u8853\u306e\u5b9f\u884c\u8a08\u753b\u3068\u9032\u884c\u7ba1\u7406\u3092\u884c\u3046<\/li>\n<\/ol>\n<\/div>\n<p>\u307e\u305a\u306f\u76ee\u6a19\u3092\u660e\u78ba\u5316\u3057\u3001\u58f2\u4e0a\u76ee\u6a19\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u305d\u306e\u5f8c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b\u3002\u305d\u3057\u3066\u9078\u5b9a\u3057\u305f\u6226\u8853\u306b\u5bfe\u3057\u3066\u3001\u5177\u4f53\u7684\u306a\u5b9f\u884c\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u3001\u9032\u884c\u7ba1\u7406\u3092\u884c\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/eye-5-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u30fb\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3068\u7acb\u6848\u5177\u4f53\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u7acb\u3066\u65b9\u624b\u9806\u3068\u5177\u4f53\u4f8b\u300c\u7acb\u6848\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u300d<\/p><span class=\"date\">2024\u5e7412\u67083\u65e5<\/span><\/div><\/a><\/div>\n<p>\u307e\u305f\u3001\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3067\u306f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u304c\u3001\u305d\u306e\u60c5\u5831\u767a\u4fe1\u306e\u8ef8\u306f\u300c\u660e\u78ba\u5316\u3057\u305f\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u3046\u3057\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u306b\u523a\u3055\u3089\u306a\u3044\u3002<\/p>\n<h3>\u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5b9f\u884c\u3055\u308c\u305f\u5f8c\u306f\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u3002\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001\u8a2d\u5b9a\u3057\u305fKPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306b\u57fa\u3065\u304d\u3001\u5404\u65bd\u7b56\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584<\/span><\/div>\n<ol>\n<li>KPI\u306e\u8a08\u6e2c\uff1a\u58f2\u4e0a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u53ef\u8996\u5316\u3059\u308b<\/li>\n<li>PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u884c\uff1a\u52b9\u679c\u6e2c\u5b9a\u3092\u901a\u3058\u3066\u65bd\u7b56\u306e\u6210\u679c\u3092\u628a\u63e1\u3057\u3001\u6b21\u56de\u306e\u65bd\u7b56\u306b\u5411\u3051\u3066\u6539\u5584\u7b56\u3092\u7acb\u3066\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u307e\u305a\u306f\u8a2d\u5b9a\u3057\u305fKPI\u306b\u57fa\u3065\u304d\u3001\u65bd\u7b56\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65bd\u7b56\u304c\u76ee\u6a19\u306b\u9054\u3057\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u306f\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001PDCA\u30b5\u30a4\u30af\u30eb\uff08\u8a08\u753b\u30fb\u5b9f\u884c\u30fb\u8a55\u4fa1\u30fb\u6539\u5584\uff09\u3092\u56de\u3057\u306a\u304c\u3089\u3001\u6b21\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3002\u52b9\u679c\u6e2c\u5b9a\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001\u5c06\u6765\u7684\u306a\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u91cd\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306a\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u6226\u7565\u69cb\u7bc9\u3092\u63a8\u9032\u3059\u308b\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u7a2e\u985e<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u5b58\u5728\u3057\u3001\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u624b\u6cd5\u3092\u9078\u3076\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002\u4ee5\u4e0b\u306b\u3001\u4ee3\u8868\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u307e\u3068\u3081\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u7a2e\u985e<\/caption>\n<tr>\n<td>\u7a2e\u985e<\/td>\n<td>\u6982\u8981<\/td>\n<\/tr>\n<tr>\n<td>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>Web\u30b5\u30a4\u30c8\u3092\u57fa\u76e4\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5<br \/>\u30d6\u30ed\u30b0\u3001SEO\u5bfe\u7b56\u3001LP\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<br \/>\u30e1\u30eb\u30de\u30ac\u3001\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>SNS\uff08X\u3001\u30a4\u30f3\u30b9\u30bf\u3001FaceBook\u306a\u3069\uff09\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\u30d5\u30a9\u30ed\u30ef\u30fc\u62e1\u5927\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5<br \/>WEB\u3001\u30e1\u30fc\u30eb\u3001SNS\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u76f4\u63a5\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3084\u8cfc\u8cb7\u4fc3\u9032\u3092\u72d9\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u5e83\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\u30c6\u30ec\u30d3CM\u3084\u96d1\u8a8c\u5e83\u544a\u306a\u3069\u304c\u4ee3\u8868\u4f8b<\/td>\n<\/tr>\n<tr>\n<td>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td>\n<td>\u9867\u5ba2\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u4f01\u696d\u3084\u88fd\u54c1\u306b\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u4fc3\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09<\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4f01\u696d\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u5bfe\u3057\u3066\u3001\u3088\u308aOneToOne\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\uff11\u3064<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u884c\u308f\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u7dcf\u79f0\u3067\u3042\u308b\u3002Web\u4e0a\u3067\u9867\u5ba2\u3092\u5f15\u304d\u8fbc\u307f\u3001\u8a8d\u77e5\u3084\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u6210\u7d04\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\uff09\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>SEO\u5bfe\u7b56\uff1aSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d6\u30ed\u30b0\u306a\u3069\u3067\u516c\u958b\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u3092\u7d4c\u7531\u3057\u96c6\u5ba2\u3059\u308b<\/li>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\uff1a\u898b\u8fbc\u307f\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092PDF\u306a\u3069\u306b\u307e\u3068\u3081\u3066\u898b\u8fbc\u307f\u7372\u5f97\u3059\u308b<\/li>\n<li>Web\u30b5\u30a4\u30c8\u5206\u6790\uff1aGoogle Analytics\u306a\u3069\u3067\u8a2a\u554f\u8005\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b<\/li>\n<li>UX\/UI\u306e\u6700\u9069\u5316\uff1a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u64cd\u4f5c\u6027\u306e\u6539\u5584<\/li>\n<\/ol>\n<\/div>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9577\u671f\u7684\u306a\u8cc7\u7523\u3068\u306a\u308bWeb\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001SEO\u306a\u3069\u3067\u5b89\u5b9a\u3057\u305f\u96c6\u5ba2\u3092\u5f97\u3084\u3059\u3044\u70b9\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u5546\u6750\u306b\u3088\u3063\u3066\u306f\u3001\u8a8d\u77e5\uff08\u96c6\u5ba2\uff09\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u5c0e\u7dda\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3084\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u30fb\u7dad\u6301\u304c\u5fc5\u8981\u306a\u70b9\u306a\u3069\u304c\u8ab2\u984c\u3068\u306a\u308b\u3002\u307e\u305fSEO\u5bfe\u7b56\u306a\u3069\u3001\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3068\u7d4c\u9a13\u3082\u5fc5\u8981\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-web-marketing-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/12\/eye-4-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3084\u308a\u65b9\u30fb\uff13\u3064\u306e\u65bd\u7b56\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u4f01\u696d\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u65bd\u7b56\u30fb\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b<\/p><span class=\"date\">2025\u5e743\u670826\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e1\u30fc\u30eb\uff08\u30e1\u30eb\u30de\u30ac\u306a\u3069\uff09\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u7dcf\u79f0\u3067\u3042\u308b\u3002\u81ea\u793e\u306e\u898b\u8fbc\u307f\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3001\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u5275\u51fa\u3057\u3066\u8ca9\u58f2\u6a5f\u4f1a\u306e\u5275\u51fa\u3092\u72d9\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>\u30e1\u30eb\u30de\u30ac\uff1a\u898b\u8fbc\u307f\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u30e1\u30fc\u30eb\u3067\u914d\u4fe1\u3057\u58f2\u308a\u4e0a\u3052\u5411\u4e0a\u3092\u72d9\u3046<\/li>\n<li>\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\uff1a\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u6bb5\u968e\u7684\u306a\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u8cfc\u8cb7\u3092\u4fc3\u3059<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u30e1\u30fc\u30eb\uff1a\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u884c\u3046<\/li>\n<\/ol>\n<\/div>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306b\u4e2d\u9577\u671f\u7684\u306a\u63a5\u70b9\u3092\u7d99\u7d9a\u7684\u306b\u5275\u51fa\u3067\u304d\u308b\u3053\u3068\u3060\u3002\u7279\u306bBtoB\u4f01\u696d\u3067\u306f\u3001\u696d\u52d9\u3067\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001\u7d99\u7d9a\u7684\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306b\u30e1\u30fc\u30eb\u914d\u4fe1\u3067\u304d\u308b\u304b\uff1f\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-email-marketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u3068\u6210\u529f\u4f8b\u3001\u304a\u3059\u3059\u3081\u306e\u59cb\u3081\u65b9\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30b3\u30c4\u3068\u52b9\u679c\u306b\u3064\u306a\u304c\u308b\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u59cb\u3081\u65b9<\/p><span class=\"date\">2024\u5e742\u67083\u65e5<\/span><\/div><\/a><\/div>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h3>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001X\u3001Instagram\u3001Facebook\u3001LinkedIn\u306a\u3069\u306eSNS\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30ea\u30fc\u30c1\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b\u70b9\u304c\u7279\u5fb4\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>\u30d5\u30a9\u30ed\u30ef\u30fc\u7372\u5f97\uff1aSNS\u4e0a\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5897\u3084\u3059<\/li>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff1a\u5f71\u97ff\u529b\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u5354\u696d\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e83\u3081\u308b<\/li>\n<li>SNS\u5e83\u544a\uff1a\u8208\u5473\u3084\u5c5e\u6027\u306b\u5408\u308f\u305b\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u914d\u4fe1<\/li>\n<li>\u30e9\u30a4\u30d6\u914d\u4fe1\uff1a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u60c5\u5831\u767a\u4fe1\u3084Q&#038;A\u3092\u884c\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u8ddd\u96e2\u3092\u7e2e\u3081\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306b\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3084\u4f7f\u7528\u30b7\u30fc\u30f3\u3092\u6295\u7a3f\u3057\u3066\u3082\u3089\u3044\u3001\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<\/ol>\n<\/div>\n<p>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u3060\u3002\u307e\u305f\u3001\u62e1\u6563\u6027\u304c\u9ad8\u304f\u3001\u77ed\u671f\u9593\u3067\u5927\u304d\u306a\u8a8d\u77e5\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u3082\u9b45\u529b\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u65bd\u7b56\u306e\u6210\u679c\u304c\u6295\u7a3f\u983b\u5ea6\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u4f9d\u5b58\u3055\u308c\u3084\u3059\u3044\u70b9\u3001\u904b\u7528\u306b\u304b\u304b\u308b\u30ea\u30bd\u30fc\u30b9\u304c\u5927\u304d\u3044\u70b9\u306a\u3069\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u6319\u3052\u3089\u308c\u308b\u3002\u307e\u305f\u914d\u616e\u306e\u306a\u3044\u6295\u7a3f\u306a\u3069\u306b\u3088\u308b\u300c\u708e\u4e0a\u300d\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u3082\u3042\u308b\u3002<\/p>\n<h3>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u5927\u3084\u8ca9\u58f2\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3063\u305f\u5404\u7a2e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7dcf\u79f0\u3068\u3082\u8a00\u3048\u308b\u3002<\/p>\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u7a2e\u624b\u6cd5\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u72ec\u81ea\u306e\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306e\u6d3b\u7528\u3068\u3044\u3063\u305f\u624b\u6cd5\u3082\u8ffd\u52a0\u3055\u308c\u308b\u3002\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3092\u9867\u5ba2\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3044\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u3092\u5f37\u5316\u3059\u308b\u3068\u3044\u3063\u305f\u72d9\u3044\u304c\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u3053\u3068\u3060\u3002\u8fc5\u901f\u306a\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u307e\u305f\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3082\u9ad8\u304f\u3001\u9867\u5ba2\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u60c5\u5831\u914d\u4fe1\u3067\u304d\u308b\u70b9\u3082\u6709\u76ca\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u6280\u8853\u306e\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u70b9\u3084\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306b\u306f\u5c02\u9580\u77e5\u8b58\u304c\u6c42\u3081\u3089\u308c\u308b\u70b9\u304c\u61f8\u5ff5\u3055\u308c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-dm\/about-btob-digitalmarketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/eye-3-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u88fd\u9020\u696d\u3084IT\u4f01\u696d\u306eBtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u3084\u624b\u6cd5\u3001\u6226\u7565\u306e\u7acb\u3066\u65b9\u306a\u3069\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304b\u3089\u6226\u7565\u7acb\u6848\u3084\u624b\u6cd5\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2026\u5e742\u670811\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u5373\u6642\u306e\u53cd\u5fdc\u3084\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u500b\u5225\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\uff08OnetoOne\u30e1\u30c3\u30bb\u30fc\u30b8\uff09\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>\u30e1\u30fc\u30eb\uff1a\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3001\u53cd\u5fdc\u3092\u4fc3\u9032<\/li>\n<li>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\uff1a\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u5185\u5bb9\u306eDM\u3092\u914d\u4fe1\u3057\u3001\u53cd\u5fdc\u3092\u4fc3\u9032<\/li>\n<li>\u96fb\u8a71\uff1a\u96fb\u8a71\u3092\u901a\u3058\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\u3092\u884c\u3044\u3001\u8cfc\u8cb7\u3092\u76f4\u63a5\u4fc3\u3059<\/li>\n<li>\u30ab\u30bf\u30ed\u30b0\u914d\u9001\uff1a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u9001\u4ed8\u3057\u3001\u8cfc\u8cb7\u4fc3\u9032\u3092\u56f3\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u9867\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff08OnetoOne\uff09\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u308b\u3002\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u5f37\u5316\u3057\u305f\u3044\u3068\u304d\u306b\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p>\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u6570\u3092\u634c\u304f\u306e\u304c\u96e3\u3057\u3044\u3053\u3068\u3060\u3002\u9867\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff08OnetoOne\uff09\u304c\u53ef\u80fd\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u53cd\u5bfe\u304b\u3089\u898b\u308c\u3070\u3001\u3055\u307e\u3056\u307e\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u306e\u6570\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069\u3001\u3088\u308a\u3001\u9867\u5ba2\u3054\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff08OnetoOne\uff09\u304c\u56f0\u96e3\u306b\u306a\u308b\u3002\u307e\u305f\u3001LTV\u306e\u9ad8\u3044\u9867\u5ba2\u304c\u6d41\u51fa\u3057\u305f\u5834\u5408\u3001\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3082\u5927\u304d\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u9867\u5ba2\u6d41\u51fa\u306f\u6b7b\u6d3b\u554f\u984c\u306b\u306a\u308b\u50be\u5411\u304c\u5f37\u3044\u3002<\/p>\n<h3>\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5927\u898f\u6a21\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u305f\u4e00\u6589\u914d\u4fe1\u306b\u3066\u3001\u5e45\u5e83\u3044\u8a8d\u77e5\u5ea6\u3092\u7372\u5f97\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u30c6\u30ec\u30d3\u5e83\u544a\u3084\u65b0\u805e\u3001\u96d1\u8a8c\u306a\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u3001\u591a\u304f\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>\u30c6\u30ec\u30d3CM\uff1a\u8996\u899a\u30fb\u8074\u899a\u306b\u8a34\u3048\u304b\u3051\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u5e83\u544a\u3092\u5168\u56fd\u7684\u306b\u653e\u9001<\/li>\n<li>\u30e9\u30b8\u30aa\u5e83\u544a\uff1a\u5730\u57df\u3084\u6642\u9593\u5e2f\u3054\u3068\u306b\u30ea\u30b9\u30ca\u30fc\u5c64\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u52b9\u7387\u7684\u306b\u8a34\u6c42<\/li>\n<li>\u65b0\u805e\u30fb\u96d1\u8a8c\u5e83\u544a\uff1a\u6587\u5b57\u60c5\u5831\u3092\u4e2d\u5fc3\u3068\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u60c5\u5831\u3092\u63b2\u8f09<\/li>\n<li>\u5c4b\u5916\u5e83\u544a\uff08\u770b\u677f\u30fb\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\uff09\uff1a\u516c\u5171\u306e\u5834\u3067\u306e\u8996\u8a8d\u6027\u304c\u9ad8\u3044\u5e83\u544a\u3067\u3001\u5927\u898f\u6a21\u306a\u8a8d\u77e5\u62e1\u5927\u3092\u72d9\u3046<\/li>\n<\/ol>\n<\/div>\n<p>\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5927\u898f\u6a21\u306a\u30ea\u30fc\u30c1\u3068\u77ac\u767a\u7684\u306a\u8a8d\u77e5\u62e1\u5927\u304c\u53ef\u80fd\u306a\u70b9\u3067\u3042\u308b\u3002\u7279\u306b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u5927\u8846\u7684\u306a\u30a4\u30e1\u30fc\u30b8\u5411\u4e0a\u306b\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u5f71\u97ff\u529b\u3082\u5927\u304d\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u3001\u53cd\u5fdc\u7387\u3092\u7d30\u304b\u304f\u6e2c\u5b9a\u3057\u306b\u304f\u3044\u70b9\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3060\u3002\u52a0\u3048\u3066\u3001\u7d99\u7d9a\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u5fc5\u8981\u306b\u306a\u308b\u306e\u3082\u30c7\u30e1\u30ea\u30c3\u30c8\u3067\u3042\u308b\u3002\u3042\u308b\u4e00\u5b9a\u671f\u9593\u306e\u9593\u3060\u3051\u5e83\u544a\u914d\u4fe1\u3059\u308b\u3068\u3001\u305d\u306e\u671f\u9593\u4e2d\u306f\u8a8d\u77e5\u3055\u308c\u308b\u304c\u3001\u671f\u9593\u7d42\u4e86\u3059\u308b\u3068\u5fd8\u308c\u3089\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3060\u3002<\/p>\n<h3>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u4f01\u696d\u3084\u88fd\u54c1\u306b\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u4fc3\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\uff08\u58f2\u308a\u8fbc\u3080\uff09\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u3057\u304b\u3051\u3066\u304a\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3002\u300c\u58f2\u308a\u8fbc\u307f\u300d\u3092\u3057\u306a\u304f\u3066\u3082\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u7121\u6570\u306e\u4ed5\u639b\u3051\u3092\u4f5c\u3063\u3066\u304a\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3082\u8a00\u3048\u308b\u3002\u305d\u3057\u3066\u3001\u58f2\u308a\u8fbc\u307e\u306a\u304f\u3066\u3082\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u6c7a\u65ad\u3057\u3066\u304f\u308c\u308b\u72b6\u614b\u3053\u305d\u304c\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a76\u6975\u306e\u30b4\u30fc\u30eb\u3068\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>\u30d6\u30ed\u30b0\u30fb\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\uff1aSEO\u306b\u6700\u9069\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u3059<\/li>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fbE\u30d6\u30c3\u30af\uff1a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u7372\u5f97<\/li>\n<li>\u30a6\u30a7\u30d3\u30ca\u30fc\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3057\u3001\u5c02\u9580\u77e5\u8b58\u3084\u88fd\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b<\/li>\n<li>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a\u52d5\u753b\u30b5\u30a4\u30c8\u3084\u81ea\u793e\u30da\u30fc\u30b8\u3067\u6559\u80b2\u7684\u306a\u52d5\u753b\u3092\u63d0\u4f9b\u3057\u3001\u8208\u5473\u3092\u5f15\u304f<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6295\u7a3f\uff1a\u65e5\u3005\u306e\u6295\u7a3f\u3092\u901a\u3058\u3066\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u767a\u7684\u306b\u63a5\u89e6\u3057\u3066\u304f\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3053\u3068\u3060\u3002\u307e\u305f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u5f37\u5316\u3067\u304d\u3001\u9577\u671f\u7684\u306a\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p>\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6210\u679c\u304c\u73fe\u308c\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u304c\u6c42\u3081\u3089\u308c\u308b\u70b9\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-inboundmarketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u624b\u6cd5\u3084\u6d3b\u7528\u3059\u308b\u30c4\u30fc\u30eb\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u76ee\u7684\u3084\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3068\u306e\u9055\u3044\u3001\u65b9\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2024\u5e742\u670822\u65e5<\/span><\/div><\/a><\/div>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4f01\u696d\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u5bfe\u3057\u3066\u3001\u3088\u308aOneToOne\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u3010\u4e3b\u306a\u624b\u6cd5\u3011<\/span><\/div>\n<ol>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u9078\u5b9a\uff1a\u30ea\u30fc\u30c9\u306e\u4fa1\u5024\u3084\u53d6\u5f15\u898f\u6a21\u306b\u57fa\u3065\u304d\u3001\u91cd\u70b9\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\uff1a\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306b\u9069\u3057\u305f\u5185\u5bb9\u3067\u88fd\u54c1\u60c5\u5831\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<li>\u5c02\u4efb\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u914d\u5099\uff1a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9023\u643a\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306b\u5c02\u4efb\u30c1\u30fc\u30e0\u3067\u5bfe\u5fdc<\/li>\n<li>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a\u30e1\u30fc\u30eb\u3001SNS\u3001\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u5206\u6790\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff1a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u9032\u6357\u3084\u52b9\u679c\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u500b\u5225\u5bfe\u5fdc\u306b\u3088\u308a\u3001\u5404\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u63d0\u6848\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u95a2\u4fc2\u6027\u306e\u5f37\u5316\u3084\u6210\u7d04\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u70b9\u3067\u3042\u308b\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306e\u6700\u5927\u5316\u306b\u3082\u8ca2\u732e\u3059\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u500b\u5225\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u5de5\u6570\u304c\u5897\u5927\u3059\u308b\u3002\u52a0\u3048\u3066\u3001\u6210\u7d04\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-abm\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/04\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u4f55\u304b\uff1f\u3069\u3046\u3084\u3063\u3066\u3084\u308b\u306e\u304b\uff1f\u6210\u529f\u4e8b\u4f8b\u3082\u5408\u308f\u305b\u3066\u3054\u7d39\u4ecb\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6c7a\u3081\u65b9\u3068\u30c4\u30fc\u30eb\u3084\u624b\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2024\u5e744\u67081\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b3\u30c4<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u4ee5\u4e0b\u306b\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30b3\u30c4\u3092\u6319\u3052\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b3\u30c4<\/span><\/div>\n<ol>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u8cab\u6027<\/li>\n<li>\u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1<\/li>\n<li>KPI\u3092\u53ef\u8996\u5316\u3057\u3066\u3084\u308b\u3079\u304d\u3053\u3068\u3068\u3084\u3089\u306a\u304f\u3066\u3044\u3044\u3053\u3068\u3092\u6c7a\u3081\u308b<\/li>\n<\/ol>\n<\/div>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u8cab\u6027<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u4ee5\u4e0b\u306e\uff14\u3064\u306e\u300c\u4e00\u8cab\u6027\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\uff11\u3064\u76ee\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306e\u4e00\u8cab\u6027\u3060\u3002\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306f\u5f37\u307f\u304b\u3089\u751f\u307f\u51fa\u3055\u308c\u308b\u305f\u3081\u5f37\u307f\u3068\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306b\u306f\u4e00\u8cab\u6027\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\uff12\u3064\u76ee\u306f\u3001\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u8cab\u6027\u3060\u3002\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u300c\u4fa1\u5024\u300d\u3068\u3057\u3066\u611f\u3058\u3066\u304f\u308c\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u300c\u5b50\u80b2\u3066\u5bb6\u65cf\u300d\u306b\u300c\u5b50\u4f9b\u304c\u5927\u306f\u3057\u3083\u304e\u3059\u308b\u30c9\u30e9\u30a4\u30d6\u306e\u63d0\u6848\u3092\u3059\u308b\u300d\u3068\u3044\u3046\u5177\u5408\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306f\u4e00\u8cab\u6027\u304c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\uff13\u3064\u76ee\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306e\u4e00\u8cab\u6027\u3060\u3002\u72d9\u3063\u3066\u3044\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u666e\u6bb5\u63a5\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u300c\u5b50\u80b2\u3066\u5bb6\u65cf\u300d\u3067\u3042\u308c\u3070\u300c\u5b50\u4f9b\u5411\u3051TV\u756a\u7d44\u300d\u3001BtoB\u4f01\u696d\u306a\u3089\u300c\u696d\u754c\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u5177\u5408\u306b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306b\u306f\u4e00\u8cab\u6027\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\uff14\u3064\u76ee\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u3060\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u4f7f\u3063\u3066\u3001\u72d9\u3063\u3066\u3044\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3001\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u4f1d\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u901a\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u306e\u3060\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u300c\u81ea\u793e\u306e\u5f37\u307f\u300d\u2192\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u2192\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u2192\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u300d\u3068\u3044\u3046\u4e00\u8cab\u3057\u305f\u6d41\u308c\u304c\u3042\u308b\u4e2d\u3067\u3001\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3092\u8868\u73fe\u3059\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f55\u306b\u3059\u308b\u304b\uff1f\u3092\u6c7a\u3081\u3001\u305d\u308c\u3092\u4e00\u8cab\u3057\u3066\u4f1d\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u306e\u79d8\u8a23\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h3>\u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u539f\u70b9\u306f\u3001\u300c\u5e02\u5834\uff08\u9867\u5ba2\uff09\u306e\u30cb\u30fc\u30ba\u300d\u306b\u3042\u308b\u3002\u305d\u3057\u3066\u305d\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u3069\u306e\u3088\u3046\u306b\u53f6\u3048\u308b\u306e\u304b\uff1f\u304c\u81ea\u793e\u306e\u5f37\u307f\u306b\u3082\u7e4b\u304c\u308a\u3001\u305d\u306e\u5f37\u307f\u304c\u300c\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3092\u751f\u307f\u51fa\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7d99\u7d9a\u7684\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u6210\u529f\u306e\u30b3\u30c4\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u306f\u3001\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u300d\u300c\u5bfe\u9762\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u300d\u306a\u3069\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u304c\u53ef\u80fd\u3060\u3002\u81ea\u793e\u306e\u601d\u3044\u8fbc\u307f\u3084\u601d\u3044\u3064\u304d\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u306e\u306f\u30ea\u30b9\u30af\u304c\u5927\u304d\u3044\u305f\u3081\u3001\u5fc5\u305a\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u306f\u3001\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<h3>KPI\u3092\u53ef\u8996\u5316\u3057\u3066\u3084\u308b\u3079\u304d\u3053\u3068\u3068\u3084\u3089\u306a\u304f\u3066\u3044\u3044\u3053\u3068\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u52d5\u306f\u3001\u5e83\u7bc4\u56f2\u306b\u53ca\u3076\u305f\u3081\u3001\u30ea\u30bd\u30fc\u30b9\uff08\u6642\u9593\u3084\u304a\u91d1\uff09\u3092\u591a\u304f\u6d88\u8cbb\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u3042\u308c\u3082\u3053\u308c\u3082\u540c\u6642\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306eKPI\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306a\u3069\u3067\u53ef\u8996\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u3092\u6570\u5024\u3067\u898b\u306a\u304c\u3089\u3001\u5f31\u3044\u90e8\u5206\u306e\u307f\u306b\u300c\u6642\u9593\u3084\u304a\u91d1\u300d\u3092\u4f7f\u3046\u3088\u3046\u306b\u3059\u308c\u3070\u3001\u52b9\u7387\u3088\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u3044\u65b9\u3092\u3059\u308c\u3070\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u3001\u300c\u6700\u512a\u5148\u3067\u3084\u308b\u3079\u304d\u3053\u3068\u300d\u3068\u300c\u4eca\u3084\u3089\u306a\u304f\u3066\u3082\u3044\u3044\u3053\u3068\u300d\u3092\u6c7a\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3067\u304d\u3001\u6226\u7565\u7684\u306a\u52d5\u304d\u304c\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u3068\u9867\u5ba2\u3092\u3064\u306a\u3050\u4fa1\u5024\u5275\u9020\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u5358\u306a\u308b\u8ca9\u58f2\u624b\u6bb5\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6d3b\u52d5\u3067\u3042\u308b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3084\u6226\u7565\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5fdc\u3058\u305f\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u78ba\u7acb\u306b\u8ca2\u732e\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3092\u6291\u3048\u3064\u3064\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6210\u9577\u3092\u652f\u3048\u308b\u5f37\u529b\u306a\u6b66\u5668\u3068\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u5c71\u6d0b\u96fb\u6c17\u682a\u5f0f\u4f1a\u793e\u69d8\u3001\u30ad\u30e4\u30ce\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8\u306a\u3069\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u3069\u3093\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3069\u3093\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#success\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u73fe\u4ee3\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u304b\u3089\u6226\u7565\u306e\u7acb\u3066\u65b9\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002 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