{"id":8436,"date":"2025-03-20T09:51:16","date_gmt":"2025-03-20T00:51:16","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=8436"},"modified":"2026-05-02T19:48:10","modified_gmt":"2026-05-02T10:48:10","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e6%b4%bb%e7%94%a8%e6%96%b9%e6%b3%95%e3%81%a8ma%e3%81%ae%e6%88%90","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/marketing-automation-success-failure-stories","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b\u300cMA\u5c0e\u5165\u5f8c\u4f55\u3092\u3057\u3066\u3069\u3093\u306a\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\uff1f\u300d"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306f\u3001\u30ea\u30fc\u30c9\u80b2\u6210\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u6d3b\u7528\u65b9\u6cd5\uff08\u6d3b\u7528\u30b7\u30fc\u30f3\uff09\u3068\u6210\u529f\u30fb\u5931\u6557\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u7279\u306b\u5931\u6557\u4e8b\u4f8b\u306f\u3001\u5fa1\u793e\u3082\u305d\u306e\u72b6\u6cc1\u306b\u5f53\u3066\u306f\u307e\u3063\u3066\u3044\u306a\u3044\u304b\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6d3b\u7528\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<h2>BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u4ee3\u8868\u7684\u306a\u30b7\u30fc\u30f3\u3068\u3057\u3066\u306f\u4e3b\u306b\u4ee5\u4e0b\u3067\u89e3\u8aac\u3059\u308b\uff13\u3064\u306e\u6d3b\u7528\u65b9\u6cd5\u304c\u3042\u308b\u3002\u3053\u306e\u307b\u304b\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u884c\u52d5\u5c65\u6b74\u5206\u6790\u306a\u3069\u3001\u7d30\u304b\u3044\u6d3b\u7528\u30b7\u30fc\u30f3\u3082\u3042\u308b\u304c\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\uff13\u3064\u304c\u30e1\u30a4\u30f3\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3057\u3066\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b<\/h3>\n<p>BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u30b7\u30fc\u30f3\u3068\u3057\u3066\u6700\u3082\u591a\u3044\u306e\u304c\u30e1\u30eb\u30de\u30ac\u3060\u3002\u81ea\u793e\u306e\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u30e1\u30fc\u30eb\u3092\u4e00\u6589\u914d\u4fe1\u3057\u3001\u30ea\u30fc\u30c9\u3068\u306e\u63a5\u70b9\u3092\u7d99\u7d9a\u3057\u306a\u304c\u3089\u3001\u6848\u4ef6\u3084\u5546\u8ac7\u5275\u51fa\u3078\u3068\u7e4b\u3052\u3066\u3044\u304f\u3002\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u306f\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8ab0\u306b\u3059\u308b\u304b\uff1f\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u300c\u3069\u3093\u306a\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u304c\u3044\u3044\u304b\uff1f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3001\u305d\u3057\u3066\u300c\u3044\u3064\u914d\u4fe1\u3059\u3079\u304d\u304b\uff1f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u306e\uff13\u3064\u304c\u91cd\u8981\u306b\u306a\u308b\u3002\u3053\u306e\uff13\u3064\u304c\u565b\u307f\u5408\u3063\u3066\u3053\u305d\u3001\u6210\u679c\u304c\u6700\u5927\u5316\u3059\u308b\u3002<\/p>\n<div 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-btob-email-newsletter\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/11\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30e1\u30eb\u30de\u30ac\u306e\u30b3\u30c4\uff01\u59cb\u3081\u65b9\u30fb\u30cd\u30bf\u306e\u7d99\u7d9a\u306e\u4ed5\u65b9\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u6539\u5584\u306e\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30c4\u300cBtoB\u30e1\u30eb\u30de\u30ac\u306e\u59cb\u3081\u65b9\u3068\u30cd\u30bf\u8a2d\u8a08\u306e\u4ed5\u65b9\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u5411\u4e0a\u306e\u65b9\u6cd5\u300d<\/p><span class=\"date\">2021\u5e7411\u670829\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u914d\u4fe1\u3057\u3066\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306b\u306f\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u6a5f\u80fd\u304c\u5b9f\u88c5\u3055\u308c\u3066\u304a\u308a\u3001\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u6bb5\u968e\u7684\u306a\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u914d\u4fe1\u53ef\u80fd\u3060\u3002\u69d8\u3005\u306a\u6761\u4ef6\u3067\u30b7\u30ca\u30ea\u30aa\u3092\u5206\u5c90\u3055\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u77ed\u671f\u9593\u3067\u306e\u96c6\u4e2d\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u306b\u3088\u308b\u30ea\u30fc\u30c9\u80b2\u6210\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<p>\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u6a5f\u80fd\u306e\u6d3b\u7528\u4f8b\u3068\u3057\u3066\u306f\u3001\u300cWEB\u30b5\u30a4\u30c8\u3067\u8cc7\u6599\u8acb\u6c42\u300d\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u305f\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u304c\u4ee3\u8868\u7684\u3060\u3002\u305d\u306e\u307b\u304b\u3001\u30bb\u30df\u30ca\u30fc\u7d42\u4e86\u5f8c\u306e\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u5b9f\u88c5\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/marketingautomation-scenario\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f\u8a2d\u8a08\u306e\u4ed5\u65b9\u3068\u6210\u529f\u306e\u30b3\u30c4\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u306eMA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u624b\u9806\u3068\u6210\u529f\u306e\u30b3\u30c4<\/p><span class=\"date\">2025\u5e743\u670820\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30bf\u30a4\u30df\u30f3\u30b0\u691c\u77e5\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u8d77\u70b9\u3092\u4f5c\u308b<\/h3>\n<p>\u30bf\u30a4\u30df\u30f3\u30b0\u691c\u77e5\u3068\u306f\u3001\u30ea\u30fc\u30c9\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u59cb\u3081\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u691c\u77e5\u3059\u308b\u3053\u3068\u3092\u3044\u3046\u3002\u5f53\u7136\u3001100\uff05\u306e\u7cbe\u5ea6\u3092\u51fa\u3059\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u304c\u3001\u5224\u65ad\u6750\u6599\u306b\u306a\u308b\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u304b\u3089\u5165\u624b\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u88fd\u54c1A\u306e\u5c0e\u5165\u307e\u3067\u306e\u6d41\u308c\u300d\u3068\u3044\u3063\u305fWEB\u30da\u30fc\u30b8\u3092\u516c\u958b\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u3092\u30ea\u30fc\u30c9\u304c\u898b\u305f\u6642\u3001\u30a2\u30e9\u30fc\u30c8\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u304c\u62c5\u5f53\u8005\u306b\u767a\u5831\u3059\u308b\u3002\u3053\u3046\u3059\u308b\u3068\u3001\u300c\u88fd\u54c1A\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u300d\u3092\u691c\u77e5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u5b9f\u969b\u306bBtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>\u682a\u5f0f\u4f1a\u793e\u65e5\u7acb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u6771\u65e5\u672c\u69d8\uff08IT\u4f01\u696d\uff09\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u6210\u529f\u4e8b\u4f8b<\/h3>\n<p>\u6700\u521d\u306b\u3001\u65e5\u7acb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u6771\u65e5\u672c\u69d8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u65e5\u7acb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u6771\u65e5\u672c\u69d8\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u3001\u5f0a\u793e\u306b\u3066\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u5185\u5bb9\u3092\u4ee5\u4e0b\u306b\u629c\u7c8b\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3067\u4f55\u3092\u3057\u305f\u304b\uff1f<\/span><\/div>\n<ol>\n<li>\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u5206\u6790\u306e\u5b9f\u65bd<\/li>\n<li>\u30ea\u30fc\u30c9\u3092\u6210\u7d04\u306e\u6bb5\u968e\u307e\u3067\u201c\u80b2\u6210\u201d\u3059\u308b\u300e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u300f\u306e\u8a2d\u8a08<\/li>\n<li>\u300c\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u305f\u3042\u3068\u306f\u306a\u306b\u3092\u3059\u308b\u306e\uff1f\u3069\u3046\u3044\u3046\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306e\uff1f\u3069\u3046\u3044\u3046\u8cc7\u6599\u3092\u63d0\u4f9b\u3059\u308b\u306e\uff1f\u300d\u306a\u3069\u7d30\u90e8\u307e\u3067\u691c\u8a0e<\/li>\n<\/ol>\n<\/div>\n<p>\u4e3b\u306b\u3001MA\u306e\u30b7\u30ca\u30ea\u30aa\u6a5f\u80fd\u3092\u4e2d\u5fc3\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u5f97\u3089\u308c\u305f\u6210\u679c\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u6210\u679c<\/span><\/div>\n<ol>\n<li>\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u696d\u52d9\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe<\/li>\n<li>\u6700\u7d42\u7684\u306a\u5951\u7d04\u306e\u78ba\u5ea6\u304c\u5411\u4e0a<\/li>\n<\/ol>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u8a73\u3057\u3044\u5185\u5bb9\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/case\/customer\/hse\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u3001MA\u6d3b\u7528\u3001\u5546\u8ac7\u5275\u51fa\u3001\u5dee\u5225\u5316\u3092\u4f34\u8d70\u578b\u3067\u652f\u63f4\u300d<\/a>\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h3>\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\uff08BtoB\u88fd\u9020\u696d\uff09\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u6210\u529f\u4e8b\u4f8b<\/h3>\n<p>\u6b21\u306b\u3001\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u540c\u69d8\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u3001\u5f0a\u793e\u306b\u3066\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u5185\u5bb9\u3092\u4ee5\u4e0b\u306b\u629c\u7c8b\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3067\u4f55\u3092\u3057\u305f\u304b\uff1f<\/span><\/div>\n<ol>\n<li>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u30b7\u30ca\u30ea\u30aa\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd<\/li>\n<li>\u30ea\u30fc\u30c9\u7ba1\u7406\u3084\u30e1\u30eb\u30de\u30ac\u9001\u4fe1\uff08\u30bb\u30df\u30ca\u30fc\u6848\u5185\u30e1\u30fc\u30eb\u306a\u3069\uff09<\/li>\n<li>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u69cb\u7bc9\u3068\u793e\u5185\u5c55\u958b<\/li>\n<\/ol>\n<\/div>\n<p>\u4e3b\u306b\u3001MA\u306e\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u3068\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u6a5f\u80fd\u3092\u99c6\u4f7f\u3057\u3066\u3001\u6848\u4ef6\u3084\u5546\u8ac7\u5275\u51fa\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u3002\u7279\u5fb4\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066\u306f\u3001\u300cBtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u69cb\u7bc9\u3068\u793e\u5185\u5c55\u958b\u300d\u3060\u3002MA\u6d3b\u7528\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u307e\u3068\u3081\u3001\u793e\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u4e8b\u696d\u3067\u306e\u6d3b\u7528\u3092\u63a8\u9032\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6d3b\u52d5\u306b\u3088\u308a\u5f97\u3089\u308c\u305f\u6210\u679c\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u6210\u679c<\/span><\/div>\n<ol>\n<li>\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u554f\u3044\u5408\u305b\u767a\u751f\u304c\u3042\u308a\u30ea\u30fc\u30c9\u80b2\u6210\u306b\u6210\u529f<\/li>\n<li>\u9ad8\u984d\u5546\u6750\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u5546\u8ac7\u3084\u6848\u4ef6\u7372\u5f97\u3092\u5b9f\u73fe<\/li>\n<\/ol>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u8a73\u3057\u3044\u5185\u5bb9\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/case\/customer\/fujifilm\/\" rel=\"noopener\" target=\"_blank\">\u5bcc\u58eb\u30d5\u30a4\u30eb\u30e0\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u682a\u5f0f\u4f1a\u793e\u69d8\u306eBtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b<\/a>\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h3>\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\uff08BtoB\u88fd\u9020\u696d\uff09\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u6210\u529f\u4e8b\u4f8b<\/h3>\n<p>\u6b21\u306b\u3001\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u540c\u69d8\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u3001\u5f0a\u793e\u306b\u3066\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u305d\u306e\u5185\u5bb9\u3092\u4ee5\u4e0b\u306b\u629c\u7c8b\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3067\u4f55\u3092\u3057\u305f\u304b\uff1f<\/span><\/div>\n<ol>\n<li>\u65e2\u5b58\u9867\u5ba2\u3084\u65e2\u5b58\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066MA\u304b\u3089\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u884c\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3092\u63d0\u6848<\/li>\n<li>\u6bce\u67082\u672c\u3001\u30e1\u30eb\u30de\u30ac\u3092\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u767a\u884c<\/li>\n<\/ol>\n<\/div>\n<p>\u4e3b\u306bMA\u306e\u30e1\u30eb\u30de\u30ac\u6a5f\u80fd\u3092\u4e2d\u5fc3\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u3002\u81ea\u793e\u88fd\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u30e1\u30eb\u30de\u30ac\u3067\u306f\u306a\u304f\u3001\u300c\u8ab2\u984c\u89e3\u6c7a\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u6d3b\u52d5\u306e\u7d50\u679c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u6210\u679c<\/span><\/div>\n<ol>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3067\u30ea\u30fc\u30c9\u6570\u304c\u3069\u3093\u3069\u3093\u5897\u52a0<\/li>\n<li>\u30bb\u30df\u30ca\u30fc\u7d4c\u7531\u3067\u6848\u4ef6\u5275\u51fa\u3092\u5b9f\u73fe<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u672a\u958b\u62d3\u90e8\u9580\uff08\u30db\u30ef\u30a4\u30c8\u30b9\u30da\u30fc\u30b9\uff09\u3068\u306e\u53d6\u5f15\u306e\u5275\u51fa<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u6570\u306f\u4e0b\u671f\u306e\u9014\u4e2d\u6642\u70b9\u306712\u500d\u3050\u3089\u3044\u307e\u3067\u5897\u52a0<\/li>\n<\/ol>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u8a73\u3057\u3044\u5185\u5bb9\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/case\/customer\/sekisuijushi\/\" rel=\"noopener\" target=\"_blank\">\u7a4d\u6c34\u6a39\u8102\u682a\u5f0f\u4f1a\u793e\u69d8\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b\u300cMA\u3068WEB\u6d3b\u7528\u306b\u3088\u308b\u5546\u8ac7\u5275\u51fa\u3068\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u5897\u52a0\u4e8b\u4f8b\u300d<\/a>\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h2>BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u6d3b\u7528\u5931\u6557\u4e8b\u4f8b<\/h2>\n<p>\u6b21\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u5931\u6557\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u3042\u308b\u8981\u56e0\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u60a9\u3093\u3067\u3044\u308b\u5b9f\u969b\u306e\u5b9f\u4f8b\u3092\u3082\u3068\u306b\u3001\u5931\u6557\u8981\u56e0\u306f\u4f55\u304b\u306a\u3069\u3092\u89e3\u8aac\u3059\u308b\u3002\u305f\u3060\u3057\u3001\u3059\u3079\u3066\u306e\u5931\u6557\u4e8b\u4f8b\u306f\u3001\u904b\u7528\u4f53\u5236\u306e\u6539\u5584\u3092\u884c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3082\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3042\u304f\u307e\u3067\u3001\u5931\u6557\u306b\u3064\u306a\u304c\u308b\u8981\u56e0\u3092\u4e8b\u4f8b\u3068\u3057\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306e\u7cbe\u5ea6\u306e\u4f4e\u3055\u306b\u8d77\u56e0\u3059\u308b\u5931\u6557\u4e8b\u4f8b<\/h3>\n<p>\u6700\u521d\u306e\u5931\u6557\u4e8b\u4f8b\u306f\u3001\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306e\u7cbe\u5ea6\u306e\u4f4e\u3055\u306b\u8d77\u56e0\u3059\u308b\u5931\u6557\u4e8b\u4f8b\u3060\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u304b\u3089\u3055\u307e\u3056\u307e\u306a\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u3082\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u958b\u5c01\u7387\u304c\u60aa\u304f\u3001\u307b\u3068\u3093\u3069\u53cd\u5fdc\u3082\u306a\u3044\u3068\u3044\u3046\u72b6\u6cc1\u306b\u306a\u3063\u3066\u3044\u305f\u3002\u914d\u4fe1\u505c\u6b62\u3082\u591a\u304f\u767a\u751f\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3060\u3063\u305f\u3002\u3053\u306e\u5931\u6557\u306e\u8981\u56e0\u306f\u3001\u300c\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306e\u7cbe\u5ea6\u306e\u4f4e\u3055\u300d\u306b\u3042\u3063\u305f\u3002<\/p>\n<p>BtoB\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u60c5\u5831\u304c\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u6642\u3001\u30ea\u30fc\u30c9\u3054\u3068\u306b\u300c\u3069\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u304c\u3042\u308b\u306e\u304b\uff1f\u300d\u300c\u3069\u306e\u5206\u91ce\u306b\u8208\u5473\u304c\u3042\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u9805\u76ee\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002\u3053\u3046\u306a\u308b\u3068\u3001\u8ab0\u306b\u3069\u3093\u306a\u60c5\u5831\u3092\u9001\u308b\u3068\u826f\u3044\u304b\uff1f\u306e\u5224\u65ad\u304c\u3067\u304d\u305a\u3001\u5931\u6557\u3059\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u3082\u3057\u5fa1\u793e\u306e\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u3082\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3042\u308b\u306a\u3089\u3070\u3001\u5931\u6557\u8981\u56e0\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u7cbe\u5ea6\u5411\u4e0a\u3092\u9032\u3081\u3066\u304a\u3053\u3046\u3002\u4eca\u5f8c\u3082\u30ea\u30fc\u30c9\u306e\u6570\u306f\u5897\u52a0\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u5c11\u306a\u3044\u3046\u3061\u306b\u3084\u3063\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h3>\u81ea\u793e\u76ee\u7dda\u306e\u30e1\u30fc\u30eb\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u6b21\u306e\u5931\u6557\u4e8b\u4f8b\u306f\u3001\u6bd4\u8f03\u7684BtoB\u4f01\u696d\u3067\u591a\u304f\u898b\u3089\u308c\u308b\u4e8b\u4f8b\u3060\u3002\u81ea\u793e\u76ee\u7dda\u306e\u30e1\u30fc\u30eb\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3063\u3066\u304a\u308a\u3001\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u3066\u3082\u53cd\u5fdc\u304c\u5411\u4e0a\u3057\u306a\u3044\u3002\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u3089\u305a\u3001\u5f90\u3005\u306b\u4e0b\u304c\u3063\u3066\u3044\u304d\u3001\u305d\u306e\u7d50\u679c\u30e1\u30fc\u30eb\u7d4c\u7531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