{"id":8182,"date":"2024-09-19T10:46:10","date_gmt":"2024-09-19T01:46:10","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=8182"},"modified":"2025-09-28T13:28:53","modified_gmt":"2025-09-28T04:28:53","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e7%94%a8%e8%aa%9e%e9%9b%86%e3%80%8c%e5%9f%ba%e7%a4%8e%e7%94%a8%e8%aa%9e%e3%81%a8%e6%96%bd%e7%ad%96%e5%88%a5%e7%94%a8","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btobmarketing-glossary","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7528\u8a9e\u96c6\u300c\u57fa\u790e\u7528\u8a9e\u3068\u65bd\u7b56\u5225\u7528\u8a9e\u3092\u89e3\u8aac\u300d"},"content":{"rendered":"<p>\u3053\u3053\u3067\u306f<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u95a2\u9023\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u7528\u8a9e\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u5b9a\u7fa9\u3084\u610f\u5473\u3092\u89e3\u8aac\u3059\u308b\u3002\u6700\u521d\u306b\u57fa\u790e\u7528\u8a9e\u3092\u89e3\u8aac\u3057\u3001\u305d\u306e\u5f8c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225\u7528\u8a9e\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u7528\u8a9e<\/h2>\n<h3>BtoB\u3068\u306f<\/h3>\n<p>BtoB\u3068\u306f\u300cBusiness to Business\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u9867\u5ba2\u3067\u3042\u308b\u6cd5\u4eba\u4f01\u696d\u306b\u5bfe\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3060\u3002\u8aad\u307f\u65b9\u306f\u300c\u30d3\u30fc\u30c8\u30a5\u30fc\u30d3\u30fc\u300d\u3084\u300c\u30d3\u30fc\u30c4\u30fc\u30d3\u30fc\u300d\u3067\u3042\u308a\u3001B2B\u3084toB\u3068\u8868\u8a18\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308b\u3002\u9867\u5ba2\u304c\u6cd5\u4eba\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u53d6\u308a\u6271\u3046\u30b5\u30fc\u30d3\u30b9\u30fb\u88fd\u54c1\u306e\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u53d6\u5f15\u671f\u9593\u304c\u9577\u3044\u70b9\u304c\u7279\u5fb4\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/about-btob\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u3068\u306f\uff1fBtoC\u3068\u306e\u9055\u3044\u3084\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5f62\u614b\u306b\u3064\u3044\u3066\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u3001BtoC\u3068\u306f\uff1f\u9055\u3044\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u4f8b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u89e3\u8aac<\/p><span class=\"date\">2022\u5e747\u67082\u65e5<\/span><\/div><\/a><\/div>\n<h3>BtoB\u4f01\u696d\u3068\u306f<\/h3>\n<p>BtoB\u4f01\u696d\u3068\u306f\u3001\u4f01\u696d\u9593\u53d6\u5f15\uff08BtoB\u30d3\u30b8\u30cd\u30b9\uff09\u3092\u4e3b\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u3053\u3068\u3060\u3002BtoB\u4f01\u696d\u3068\u805e\u304f\u3068\u3001\u88fd\u9020\u696d\u3084\u5378\u58f2\u696d\u306e\u4f01\u696d\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u4eba\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u3057\u304b\u3057\u3001\u5546\u54c1\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u793e\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u3001BtoB\u4f01\u696d\u306b\u542b\u307e\u308c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-companies\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/12\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u4f01\u696d\u306e\u7279\u5fb4\u3068\u6226\u7565\u306e\u7acb\u3066\u65b9\u3001BtoC\u4f01\u696d\u3068\u306e\u9055\u3044\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u4f01\u696d\u306e\u7279\u5fb4\u3068\u306f\uff1fBtoC\u4f01\u696d\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3084\u55b6\u696d\u6226\u7565\u306e\u9055\u3044\u3092\u89e3\u8aac<\/p><span class=\"date\">2023\u5e7412\u67082\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u6226\u7565\u3068\u306f<\/h3>\n<p>\u6226\u7565\uff08\u82f1\u8a9e\uff1astrategy\uff09\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3001\u9577\u671f\u7684\u8996\u91ce\u3067\u3001\u81ea\u793e\u304c\u6301\u3063\u3066\u3044\u308b\u30ea\u30bd\u30fc\u30b9\uff08\u4eba\u30fb\u7269\u30fb\u91d1\u306a\u3069\uff09\u3092\u7dcf\u5408\u7684\u306b\u6d3b\u7528\u3059\u308b\u65b9\u7b56\u306e\u3053\u3068\u3060\u3002\u308f\u304b\u308a\u3084\u3059\u304f\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u300c\u4eca\u3042\u308b\u81ea\u5206\uff08\u81ea\u793e\u30fb\u81ea\u90e8\u9580\uff09\u304c\u6301\u3063\u3066\u3044\u308b\u529b\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u3001\u3084\u308a\u305f\u3044\u3053\u3068\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u7b56\u300d\u306e\u3053\u3068\u3068\u3044\u3048\u308b\u3002\u6226\u7565\u304c\u306a\u3044\u3068\u95c7\u96f2\u306a\u30d3\u30b8\u30cd\u30b9\u6d3b\u52d5\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u52b9\u7387\u3088\u304f\u6210\u679c\u9054\u6210\u3067\u304d\u306a\u304f\u306a\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-strategy-tactics\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss01-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u6226\u7565\u30fb\u6226\u8853\u3068\u306f\u4f55\u304b\uff1f\u9055\u3044\u3084\u5177\u4f53\u4f8b\u3068\u6226\u7565\u7acb\u6848\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u6226\u7565\u3068\u6226\u8853\u3068\u306f\uff1f\u9055\u3044\u3084\u5177\u4f53\u4f8b\u3001\u7acb\u6848\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u4f5c\u6226\u30fb\u6226\u8853\u30fb\u8a08\u753b\u300d\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2023\u5e742\u670825\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1amarketing\uff09\u3068\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u6226\u7565\u3084\u4ed5\u7d44\u307f\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3060\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30924P\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5f53\u3066\u306f\u3081\u3066\u5b9a\u7fa9\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u300c\u58f2\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b\u3001\u58f2\u308c\u308b\u5834\u6240\u3067\u58f2\u308b\u3001\u58f2\u308c\u308b\u5024\u6bb5\u3067\u58f2\u308b\u3001\u58f2\u308c\u308b\u58f2\u308a\u65b9\u3067\u58f2\u308b\u300d\u305f\u3081\u306e\u6226\u7565\u3084\u30d7\u30ed\u30bb\u30b9\u30fb\u6d3b\u52d5\u3068\u306a\u308b\u3002<\/p>\n<h3>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1abtobmarketing\uff09\u3068\u306f\u3001BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3001\u300c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u6226\u7565\u3084\u4ed5\u7d44\u307f\u3001\u305d\u3057\u3066\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u300d\u306e\u3053\u3068\u3067\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30924P\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5f53\u3066\u306f\u3081\u3066\u5b9a\u7fa9\u3059\u308c\u3070\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u300c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3001\u58f2\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b\u3001\u58f2\u308c\u308b\u5834\u6240\u3067\u58f2\u308b\u3001\u58f2\u308c\u308b\u5024\u6bb5\u3067\u58f2\u308b\u3001\u58f2\u308c\u308b\u58f2\u308a\u65b9\u3067\u58f2\u308b\u300d\u305f\u3081\u306e\u6226\u7565\u3084\u30d7\u30ed\u30bb\u30b9\u30fb\u6d3b\u52d5\u3068\u306a\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/btobm-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u30fb\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e748\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u55b6\u696d\u6226\u7565\u3068\u306f<\/h3>\n<p>\u55b6\u696d\u6226\u7565\uff08\u82f1\u8a9e\uff1aSales Strategy\u3001\u5225\u540d\uff1a\u30bb\u30fc\u30eb\u30b9\u6226\u7565\uff09\u3068\u306f\u3001\u55b6\u696d\u306e\u6226\u7565\u3001\u3082\u3057\u304f\u306f\u3001\u55b6\u696d\u90e8\u9580\u306e\u6226\u7565\u306e\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\uff08\u4eba\u3001\u3082\u306e\u3001\u4e88\u7b97\u3001\u6642\u9593\u3001\u60c5\u5831\u306a\u3069\uff09\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3057\u3001\u52b9\u679c\u7684\u306a\u58f2\u308a\u65b9\u3067\u55b6\u696d\u76ee\u6a19\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u7b56\u306e\u3053\u3068\u3060\u3002\u308f\u304b\u308a\u3084\u3059\u304f\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001\u300c\u81ea\u793e\u306e\u6301\u3063\u3066\u3044\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u4f7f\u3063\u3066\u3001\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\uff1f\u306e\u65b9\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u300d\u3068\u8a00\u3048\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h3>KGI\u3068KPI\u3068\u306f<\/h3>\n<p>KGI\u3068\u306f\u3001\u300cKey Goal Indicator\u300d\u306e\u7565\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3084\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u547c\u3076\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u6700\u7d42\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u793a\u3057\u305f\u3082\u306e\u3060\u3002<\/p>\n<p>KPI\u3068\u306f\u3001\u300cKey\u3000Performance Indicator\u300d\u306e\u7565\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u547c\u3076\u3002\u6700\u7d42\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9069\u5207\u306b\u884c\u52d5\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-kgi-kpi\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-kgi-kpi-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"KGI\u30fbKPI\u3068\u306f\uff1fKSF\u3001OKR\u3068\u306e\u9055\u3044\u3068\u8a2d\u5b9a\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">KGI\u30fbKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u30b3\u30c4\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u55b6\u696dKPI\u3068\u306f<\/h3>\n<p>\u55b6\u696dKPI\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u904e\u7a0b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u8a2d\u3051\u3089\u308c\u308b\u4e2d\u9593\u76ee\u6a19\u306e\u3053\u3068\u3060\u3002\u65b0\u898f\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u4ef6\u6570\u3084\u65b0\u898f\u9867\u5ba2\u6570\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-kpi-list\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696dKPI\u3068\u306f\uff1f102\u500b\u306e\u55b6\u696d\u6d3b\u52d5KPI\u4f8b\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6307\u6a19\u306e\u6c7a\u3081\u65b9<\/p><span class=\"date\">2026\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f<\/h3>\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\u3001\u696d\u52d9\u52b9\u7387\u3092\u7d99\u7d9a\u7684\u306b\u9ad8\u3081\u308b\u305f\u3081\u306e\u696d\u52d9\u7ba1\u7406\u624b\u6cd5\u3067\u3042\u308b\u3002\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3001\u3088\u308a\u52b9\u7387\u3088\u304f\u30fb\u52b9\u679c\u7684\u306b\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304cPDCA\u30b5\u30a4\u30af\u30eb\u306e\u76ee\u7684\u3060\u3002\u8a08\u753b\u3092\u5b9f\u884c\u3057\u3066\u3001\u5b9f\u884c\u7d50\u679c\u304b\u3089\u6539\u5584\u70b9\u3092\u767a\u898b\u3057\u3001\u6539\u5584\u70b9\u3092\u3082\u3068\u306b\u8a08\u753b\u3092\u7df4\u308a\u76f4\u3059\u3002\u8a08\u753b\u304b\u3089\u6539\u5584\u307e\u3067\u30921\u3064\u306e\u30b5\u30a4\u30af\u30eb\u3068\u3057\u3066\u3001\u4f55\u5ea6\u3082\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304b\u3089PDCA\u30b5\u30a4\u30af\u30eb\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-pdca-cycle\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-pdca-cycle-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1fOODA\u30eb\u30fc\u30d7\u3068\u306e\u9055\u3044\u3068\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u6210\u529f\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u6ce8\u610f\u70b92\u3064\u3092\u8aac\u660e<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u55b6\u696dDX\u3068\u306f<\/h3>\n<p>\u55b6\u696dDX\uff08\u82f1\u8a9e\uff1asales dx , sales digital transformation\uff09\u3068\u306f\u3001\u300c\u55b6\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u7565\u79f0\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u90e8\u9580\u306e\u696d\u7e3e\u3084\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3001\u55b6\u696d\u6226\u7565\u3001\u55b6\u696d\u4f53\u5236\u3092\u6839\u672c\u304b\u3089\u5909\u9769\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u300c\u30bb\u30fc\u30eb\u30b9DX\u300d\u300c\u55b6\u696d\u90e8\u9580\u306eDX\u300d\u300c\u55b6\u696dDX\u5316\u300d\u300c\u55b6\u696d\u6d3b\u52d5\u306eDX\u300d\u306e\u3088\u3046\u306b\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u767a\u5c55\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u6614\u306a\u304c\u3089\u306e\u55b6\u696d\u304b\u3089\u8131\u5374\u3057\u3001\u55b6\u696d\u306e\u3042\u308a\u65b9\u3092\u518d\u691c\u8a0e\u3057\u3088\u3046\u3001\u5909\u9769\u3057\u3066\u3044\u3053\u3046\u3068\u3044\u3063\u305f\u610f\u5473\u5408\u3044\u304c\u5f37\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-sales-dx\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/05\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306e\u55b6\u696dDX\u3068\u306f\uff1f\u30a2\u30ca\u30ed\u30b0\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u3078\u30e2\u30ce\u58f2\u308a\u304b\u3089\u30b3\u30c8\u58f2\u308a\u3078\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696dDX\u3068\u306f\uff1f\u55b6\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3068\u306e\u9055\u3044\u3084\u63a8\u9032\u65b9\u6cd5\u3001\u6d3b\u7528\u30c4\u30fc\u30eb\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u3010\u52d5\u753b\u89e3\u8aac\u4ed8\u304d\u3011<\/p><span class=\"date\">2023\u5e748\u670826\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1atargeting\uff09\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u3093\u306a\u4f01\u696d\u306b\u58f2\u308a\u8fbc\u3080\u304b\uff1f\u306e\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u6761\u4ef6\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3060\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\uff08\u9867\u5ba2\u306e\u96c6\u307e\u308a\uff09\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5207\u308a\u5206\u3051\u3001\u3069\u306e\u9818\u57df\u3092\u72d9\u3046\u304b\uff1f\u3092\u6c7a\u3081\u308b\u306e\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306a\u308b\u3002BtoB\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u306e\u304b\uff1f\u304c\u96e3\u3057\u304fBtoB\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30b9\u30ad\u30eb\u304c\u554f\u308f\u308c\u308b\u9818\u57df\u3068\u306a\u308b\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbd8;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f2;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nBtoB\u4f01\u696d\u5411\u3051\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u3084\u308a\u65b9\u3092\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<br \/>\n<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\">BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u65b9\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u300d<\/a><br \/>\n<\/div><\/div>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08\u82f1\u8a9e\uff1acustomer journey map\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u884c\u52d5\u3084\u611f\u60c5\u3092\u3001\u6642\u7cfb\u5217\u3067\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\u3060\u3002\u6a2a\u8ef8\u306b\u300c\u8a8d\u77e5\u300d\u300c\u60c5\u5831\u53d6\u96c6\u300d\u300c\u691c\u8a0e\u300d\u300c\u8cfc\u5165\u300d\u306a\u3069\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u3092\u307e\u3068\u3081\u3001\u7e26\u8ef8\u306b\u306f\u300c\u9867\u5ba2\u884c\u52d5\u300d\u300c\u9867\u5ba2\u63a5\u70b9\u300d\u300c\u601d\u8003\u300d\u300c\u8ab2\u984c\u300d\u300c\u5bfe\u7b56\u300d\u3092\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-btob-customerjourneymap\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u4f5c\u6210\u53ef\u80fd\uff01\u30da\u30eb\u30bd\u30ca\u304b\u3089\u4f5c\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3068\u306f\uff1f\u6d3b\u7528\u4e8b\u4f8b\u30fb\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u3042\u308a<\/p><span class=\"date\">2025\u5e7412\u670816\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u7ba1\u7406\u3068\u306f<\/h3>\n<p>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u7ba1\u7406\uff08\u82f1\u8a9e\uff1apipeline management\uff09\u3068\u306f\u3001\u5546\u8ac7\u306e\u958b\u59cb\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u5de5\u7a0b\u3092\u53ef\u8996\u5316\u3057\u305f\u8868\u3084\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3057\u3066\u3001\u55b6\u696d\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u30fb\u6539\u5584\u3059\u308b\u300c\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u65b9\u6cd5\u300d\u306e\u4e00\u3064\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-pipeline-management\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/09\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u7ba1\u7406\u3068\u306f\uff1f\u76ee\u7684\u30fb\u65b9\u6cd5\u30fb\u30e1\u30ea\u30c3\u30c8\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u307e\u3067\u89e3\u8aac<\/p><span class=\"date\">2023\u5e749\u670818\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1apersona marketing\uff09\u3068\u306f\u3001\u67b6\u7a7a\u306e\u4eba\u7269\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u306b\u5408\u308f\u305b\u3066\u65bd\u7b56\u3092\u6700\u9069\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002BtoB\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\u50cf\u3092\u5177\u4f53\u5316\u3057\u306b\u304f\u3044\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\u50cf\u3092\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u306b\u306f\u5927\u304d\u306a\u610f\u5473\u304c\u751f\u307e\u308c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9!\u5177\u4f53\u7684\u306a\u4f01\u696d\u50cf\u30fb\u9867\u5ba2\u50cf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u65b9\u6cd5\u30fb\u8a2d\u5b9a\u624b\u9806\uff5c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h3>ABM\uff08\u30a2\u30ab\u30a6\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f<\/h3>\n<p>ABM\uff08\u82f1\u8a9e\uff1aaccount-based marketing\uff09\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4f01\u696d\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u5bfe\u3057\u3066\u3001\u3088\u308aOneToOne\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u7a2e\u3060\u3002\u4e00\u822c\u7684\u306aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u884c\u3044\u3001\u80b2\u6210\u3057\u3066\u3001\u53d7\u6ce8\u3092\u72d9\u3046\u3068\u3044\u3046\u6d41\u308c\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001ABM\u306f\u300c\u6700\u521d\u306e\u6bb5\u968e\u3067\u72d9\u3046\u3079\u304d\u4f01\u696d\u300d\u3092\u78ba\u5b9a\u3055\u305b\u3001\u305d\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u63a5\u70b9\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u5275\u51fa\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u4f01\u696d\u3054\u3068\u306e\u58f2\u308a\u4e0a\u3052\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u6d41\u308c\u3060\u3002<\/p>\n<p>ABM\u306f\u9867\u5ba21\u793e\u3042\u305f\u308a\u306e\u58f2\u308a\u4e0a\u3052\u3092\u6700\u5927\u5316\u3059\u308b\uff08LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\uff09\u3053\u3068\u3092\u91cd\u8981\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u4e00\u822c\u7684\u306aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u300c\u8cfc\u5165\u4f01\u696d\u6570\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u91cd\u8981\u8996\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-abm\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/04\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u4f55\u304b\uff1f\u3069\u3046\u3084\u3063\u3066\u3084\u308b\u306e\u304b\uff1f\u6210\u529f\u4e8b\u4f8b\u3082\u5408\u308f\u305b\u3066\u3054\u7d39\u4ecb\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6c7a\u3081\u65b9\u3068\u30c4\u30fc\u30eb\u3084\u624b\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2024\u5e744\u67081\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1ainbound marketing\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u4f01\u696d\u3084\u88fd\u54c1\u306b\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u4fc3\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\uff08\u58f2\u308a\u8fbc\u3080\uff09\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u81ea\u3089\u306e\u610f\u601d\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306b\u3057\u304b\u3051\u3066\u304a\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3002\u300c\u58f2\u308a\u8fbc\u307f\u300d\u3092\u3057\u306a\u304f\u3066\u3082\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u7121\u6570\u306e\u4ed5\u639b\u3051\u3092\u4f5c\u3063\u3066\u304a\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3082\u8a00\u3048\u308b\u3002\u305d\u3057\u3066\u3001\u58f2\u308a\u8fbc\u307e\u306a\u304f\u3066\u3082\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u6c7a\u65ad\u3057\u3066\u304f\u308c\u308b\u72b6\u614b\u3053\u305d\u304c\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a76\u6975\u306e\u30b4\u30fc\u30eb\u3068\u306a\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-inboundmarketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u624b\u6cd5\u3084\u6d3b\u7528\u3059\u308b\u30c4\u30fc\u30eb\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u76ee\u7684\u3084\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3068\u306e\u9055\u3044\u3001\u65b9\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2024\u5e742\u670822\u65e5<\/span><\/div><\/a><\/div>\n<h3>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1acontent marketing\uff09\u3068\u306f\u3001\u300c\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u30e1\u30eb\u30de\u30ac\u3084WEB\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u914d\u4fe1\u30fb\u63d0\u4f9b\u3057\u3001\u898b\u8fbc\u307f\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u304b\u3089\u898b\u8fbc\u307f\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u307e\u3067\u3092\u52b9\u7387\u7684\u306b\u884c\u3046BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u4e2d\u5fc3\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u305f\u3081\u3001\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30cb\u30fc\u30ba\uff08\u3069\u3093\u306a\u60c5\u5831\u304c\u6b32\u3057\u3044\u306e\u304b\uff1f\u3069\u3093\u306a\u60c5\u5831\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3059\u306e\u304b\uff1f\uff09\u3092\u77e5\u308a\u3001\u305d\u306e\u4e0a\u3067\u3001\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u4f5c\u308a\u3001\u305d\u3053\u304b\u3089\u81ea\u793e\u88fd\u54c1\u306e\u5c0e\u5165\u30fb\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-btob-contentmarketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/eye-4-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u4f01\u696d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3084\u308a\u65b9\u3068\u6210\u529f\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\uff5c\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u308f\u304b\u308b\u53d6\u308a\u7d44\u307f\u65b9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h3>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u82f1\u8a9e\uff1adigital marketing\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u3001EC\u30b5\u30a4\u30c8\u3001E\u30e1\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\uff08SNS\uff09\u3001\u52d5\u753b\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u3001\u69d8\u3005\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30c7\u30b8\u30bf\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3060\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084IT\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u3044\u3048\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3080\u73fe\u4ee3\u306b\u304a\u3044\u3066\u5e74\u3005\u305d\u306e\u91cd\u8981\u6027\u306f\u5897\u5927\u3057\u3001\u4f01\u696d\u306e\u4e3b\u6d41\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e1\u3064\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092WEB\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u914d\u4fe1\u3059\u308b\u3068\u3044\u3063\u305f\u3055\u307e\u3056\u307e\u306a\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-dm\/about-btob-digitalmarketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/eye-3-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u88fd\u9020\u696d\u3084IT\u4f01\u696d\u306eBtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u3084\u624b\u6cd5\u3001\u6226\u7565\u306e\u7acb\u3066\u65b9\u306a\u3069\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304b\u3089\u6226\u7565\u7acb\u6848\u3084\u624b\u6cd5\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2026\u5e742\u670811\u65e5<\/span><\/div><\/a><\/div>\n<h3>BtoB\u306b\u304a\u3051\u308bWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u4f01\u696d\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4e3b\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u65b0\u898f\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u3092\u76ee\u7684\u306b\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\uff11\u3064\u3067\u3042\u308b\u3002<\/p>\n<p>BtoC\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306a\u3069\u3067\u306e\u58f2\u4e0a\u5411\u4e0a\u3092\u72d9\u3046\u304c\u3001BtoB\u3067\u306f\u4e00\u90e8\u306e\u5546\u6750\u3092\u9664\u304d\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u7372\u5f97\u3068\u3044\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30b4\u30fc\u30eb\uff08KGI\uff09\u306b\u3057\u3066WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<\/p>\n<p>\u55b6\u696d\u306e\u52b9\u7387\u5316\u3001\u55b6\u696dDX\u5316\u306e\u63a8\u9032\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u55b6\u696d\u8cc7\u7523\u5316\u306a\u3069\u306e\u52b9\u679c\u3092\u72d9\u3063\u3066\u884c\u308f\u308c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-web-marketing-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/12\/eye-4-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3084\u308a\u65b9\u30fb\uff13\u3064\u306e\u65bd\u7b56\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u4f01\u696d\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u65bd\u7b56\u30fb\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b<\/p><span class=\"date\">2025\u5e743\u670826\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f<\/h3>\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u82f1\u8a9e\uff1ademand generation\uff09\u3068\u306f\u3001\u65e5\u672c\u8a9e\u3067\u8a00\u3048\u3070\u3001\u300c\u9700\u8981\u306e\u5275\u51fa\u300d\u3067\u3042\u308a\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u304b\u3089\u9700\u8981\u3092\u5275\u51fa\u3057\u3066\u3044\u304f\u6d3b\u52d5\u306e\u3053\u3068\u3060\u3002\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u3092\u898b\u3064\u3051\u3066\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304f\u3002<\/p>\n<h3>MAL\uff08Marketing Accepted Lead\uff09\u3068\u306f<\/h3>\n<p>MAL\uff08Marketing Accepted Lead\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u7372\u5f97\u3057\u305f\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u300c\u81ea\u793e\u306e\u30ea\u30fc\u30c9\u300d\u3068\u3057\u3066\u8a8d\u5b9a\u3057\u53d7\u3051\u5165\u308c\u305f\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3060\u3002<\/p>\n<h3>MQL\uff08Marketing Qualified Lead\uff09\u3068\u306f<\/h3>\n<p>MQL\uff08Marketing Qualified Lead\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u30fb\u65bd\u7b56\u306b\u3088\u3063\u3066\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u8cfc\u5165\u78ba\u5ea6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3060\u3002<\/p>\n<h3>SAL\uff08Sales Accepted Lead\uff09\u3068\u306f<\/h3>\n<p>SAL\uff08Sales Accepted Lead\uff09\u3068\u306f\u3001MQL\u3092\u55b6\u696d\u90e8\u9580\u304c\u30ea\u30fc\u30c9\u3068\u3057\u3066\u53d7\u3051\u5165\u308c\u305f\uff08\u627f\u8a8d\u3057\u305f\uff09\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3060\u3002<\/p>\n<h3>SQL\uff08Sales Qualified Lead\uff09\u3068\u306f<\/h3>\n<p>SQL\uff08Sales Qualified Lead\uff09\u3068\u306f\u3001\u55b6\u696d\u90e8\u9580\u304c\u53d7\u6ce8\u78ba\u5ea6\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3060\u3002<\/p>\n<h2>\u65bd\u7b56\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u77e5\u308b\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u9867\u5ba2\u5206\u6790\u3068\u306f<\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u5fc5\u8981\u3068\u306a\u308b\u5206\u6790\u306e\u4e00\u3064\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u8ab2\u984c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u5168\u5bb9\u3092\u628a\u63e1\u3059\u308c\u3070\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u7d44\u3081\u3070\u3088\u3044\u306e\u304b\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u63d0\u6848\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u306f\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u52b9\u7387\u5316\u3068\u52b9\u679c\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-customer-analysis\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-customer-analysis-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u4f55\u3092\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\u3069\u3093\u306a\u624b\u6cd5\u3067\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u57fa\u672c\u9805\u76ee\u30fb\u4e3b\u306a\u624b\u6cd55\u3064\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u8981\u671b\u3068\u3044\u3063\u305f\u30cb\u30fc\u30ba\u60c5\u5831\uff08\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\uff09\u304b\u3089\u3001\u6709\u7528\u306a\u60c5\u5831\u3092\u62bd\u51fa\u3059\u308b\u5206\u6790\u624b\u6cd5\u3084IT\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u8981\u671b\u3068\u3044\u3063\u305f\u30cb\u30fc\u30ba\u60c5\u5831\uff08\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\uff09\u306f\u4e3b\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3084\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u8ab2\u984c\u8abf\u67fb\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001\u5bfe\u9762\u8abf\u67fb\u306a\u3069\uff09\u306b\u3088\u308a\u53ce\u96c6\u3055\u308c\u308b\u3002<\/p>\n<h2>\u65bd\u7b56\u300c\u58f2\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>PMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u3068\u306f<\/h3>\n<p>PMF\uff08\u82f1\u8a9e\uff1aproduct-market fit\uff09\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6b63\u3057\u3044\u5e02\u5834\u306b\u63d0\u4f9b\u3055\u308c\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8981\u6c42\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u72b6\u614b\u306e\u3053\u3068\u3060\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u304c\u305d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u81ea\u767a\u7684\u306b\u8cfc\u5165\u3057\u305f\u308a\u3001\u4ed6\u306e\u4eba\u306b\u52e7\u3081\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-pmf-psf\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/07\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"PMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u3068\u306f\uff1f\u9054\u6210\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u8a55\u4fa1\u6307\u6a19\u3068\u4f7f\u3044\u65b9\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">PMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff09\u3068\u306f\uff1f\u9054\u6210\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u8a55\u4fa1\u6307\u6a19\u3068\u4f7f\u3044\u65b9\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2024\u5e747\u67086\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f<\/h3>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff08\u82f1\u8a9e\uff1avalue proposition\uff09\u3068\u306f\u3001\u300c\u4fa1\u5024\u300d\u3092\u300c\u9867\u5ba2\u304c\u6c42\u3081\u308b\u4fa1\u5024\u300d\u300c\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u300d\u300c\u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4fa1\u5024\u300d\u306e\uff13\u3064\u306b\u5206\u89e3\u3057\u305f\u6642\u3001\u300c\u9867\u5ba2\u304c\u6c42\u3081\u308b\u4fa1\u5024\u300d\u300c\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u300d\u304c\u91cd\u306a\u3063\u3066\u3044\u308b\u9818\u57df\u306e\u3053\u3068\u3092\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u3044\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-value-proposition\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f\uff1fBtoB\u306e\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u4f5c\u308a\u65b9\u3092\u89e3\u8aac\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3042\u308a\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30d1\u30b9\u4f5c\u6210\u65b9\u6cd5\u3068BtoB\u306e\u4f8b<\/p><span class=\"date\">2023\u5e747\u670821\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u65bd\u7b56\u300c\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f<\/h3>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u82f1\u8a9e\uff1alead generation\uff09\u3068\u306f\u3001\u300c\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u306e\u3042\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u65b9\u6cd5\u3001\u624b\u6cd5\u3001\u30d7\u30ed\u30bb\u30b9\u300d\u306e\u3053\u3068\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/09\/lg-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u3084\u308a\u65b9\u3068\u624b\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3092\u52d5\u753b\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3002\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u624b\u6cd5\u3068\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u3084\u308a\u65b9\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<h3>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\uff08\u82f1\u8a9e\uff1awhite paper\uff09\u3068\u306f\u3001\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u3084\u65e2\u5b58\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599\u306e\u3053\u3068\u3060\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u4f55\u304b\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3084\u6280\u8853\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599\u300d\u3001\u300c\u5b9f\u969b\u306b\u89e3\u6c7a\u3067\u304d\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u8cc7\u6599\u300d\u3001\u300c\u8ab2\u984c\u306e\u629c\u3051\u6f0f\u308c\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u300d\u306a\u3069\u306e\u3088\u3046\u306a\u8cc7\u6599\u304c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306a\u308b\u3002<\/p>\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u4e3b\u306b\u30a8\u30af\u30bb\u30eb\u3084\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u3001WORD\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u4f5c\u6210\u3055\u308c\u3001WEB\u30b5\u30a4\u30c8\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3067\u914d\u5e03\u3055\u308c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-whitepaper\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/01\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\uff1f\u7a2e\u985e\u3084\u5177\u4f53\u4f8b\u3068\u30ea\u30fc\u30c9\u306b\u523a\u3055\u308b\u4f5c\u308a\u65b9\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\uff1f\u30ea\u30fc\u30c9\u306b\u523a\u3055\u308b\u4f5c\u308a\u65b9\u3084\u7a2e\u985e\u30fb\u5177\u4f53\u4f8b\u3084\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><span class=\"date\">2024\u5e741\u670825\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u65bd\u7b56\u300c\u898b\u8fbc\u307f\u5ba2\u3092\u80b2\u6210\u3059\u308b\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u30b3\u30fc\u30eb\u30c9\u30ea\u30fc\u30c9\u3068\u306f<\/h3>\n<p>\u30b3\u30fc\u30eb\u30c9\u30ea\u30fc\u30c9\uff08\u82f1\u8a9e\uff1acoldlead\uff09\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u591a\u5c11\u8208\u5473\u304c\u3042\u308b\u7a0b\u5ea6\u3067\u3001\u53d7\u6ce8\u78ba\u5ea6\u3082\u4f4e\u304f\u3001\u8cfc\u5165\u6642\u671f\u3082\u672a\u5b9a\u306e\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3060\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u300c\u307e\u3060\u307e\u3060\u5ba2\u300d\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u30a6\u30a9\u30fc\u30e0\u30ea\u30fc\u30c9\u3068\u306f<\/h3>\n<p>\u30a6\u30a9\u30fc\u30e0\u30ea\u30fc\u30c9\uff08\u82f1\u8a9e\uff1awarmlead\uff09\u3068\u306f\u3001\u3042\u308b\u4e00\u5b9a\u306e\u8cfc\u5165\u306e\u610f\u601d\u304c\u898b\u53d7\u3051\u3089\u308c\u308b\u304c\u3001\u3082\u3046\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308a\u305d\u3046\u306a\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3060\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u300c\u3042\u3068\u3072\u3068\u62bc\u3057\u5ba2\u300d\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3068\u306f<\/h3>\n<p>\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff08\u82f1\u8a9e\uff1ahotlead\uff09\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6982\u8981\u30fb\u6599\u91d1\u3092\u3088\u304f\u7406\u89e3\u3057\u3001\u4e88\u7b97\u78ba\u4fdd\u306e\u76ee\u51e6\u3084\u5c0e\u5165\u6642\u671f\u3082\u3042\u308b\u7a0b\u5ea6\u660e\u78ba\u3067\u3001\u53d7\u6ce8\u78ba\u5ea6\u304c\u975e\u5e38\u306b\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u3053\u3068\u3092\u8a00\u3046\u3002\u55b6\u696d\u90e8\u9580\u304c\u9069\u5207\u306a\u55b6\u696d\u63d0\u6848\u3092\u3059\u308b\u3068\u305d\u308c\u306a\u308a\u306e\u53d7\u6ce8\u7387\u3067\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30ea\u30fc\u30c9\u3067\u3042\u308b\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u300c\u4eca\u3059\u3050\u5ba2\u300d\u300c\u3082\u3046\u3059\u3050\u5ba2\u300d\u3068\u3044\u3063\u305f\u8a00\u3044\u65b9\u3082\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-hotlead\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/12\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3068\u306f\uff1f\u4f5c\u308b\u65b9\u6cd5\u3001\u62bd\u51fa\u65b9\u6cd5\u3001\u30d5\u30a9\u30ed\u30fc\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3068\u306f\uff1f\u610f\u5473\u3084\u5b9a\u7fa9\u3001\u4f5c\u308a\u65b9\u3068MA\u306b\u3088\u308b\u62bd\u51fa\u65b9\u6cd5\u3001\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u306e\u65b9\u6cd5\u3092\u89e3\u8aac<\/p><span class=\"date\">2022\u5e7412\u670811\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f<\/h3>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u82f1\u8a9e\uff1alead nurturing\uff09\u3068\u306f\u3001\u69d8\u3005\u306a\u65bd\u7b56\u30fb\u624b\u6cd5\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u306b\u5bfe\u3057\u3066\u3001\u5b9a\u671f\u7684\u306a\u63a5\u70b9\u3092\u4f5c\u308a\u51fa\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u306a\u304c\u3089\u3001\u30ea\u30fc\u30c9\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u30d7\u30ed\u30bb\u30b9\u3084\u65bd\u7b56\u3001\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u300c\u898b\u8fbc\u307f\u5ba2\u80b2\u6210\u300d\u300c\u30ea\u30fc\u30c9\u80b2\u6210\u300d\u306a\u3069\u306e\u3088\u3046\u306a\u8a00\u3044\u65b9\u3082\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/EYE-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1fBtoB\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u624b\u6cd5\u3068\u30d7\u30ed\u30bb\u30b9\u30fb\u6210\u679c\u3092\u51fa\u3059\u30b3\u30c4\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3046\u4e00\u9023\u306e\u6d3b\u52d5\u3084\u65bd\u7b56\u306e\u3053\u3068\u3092\u8a00\u3046\u3002\u4e3b\u306b\u3084\u308b\u3053\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306e\u7d99\u7d9a\u7684\u306a\u914d\u4fe1\u3068\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-btob-email-newsletter\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/11\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30e1\u30eb\u30de\u30ac\u306e\u30b3\u30c4\uff01\u59cb\u3081\u65b9\u30fb\u30cd\u30bf\u306e\u7d99\u7d9a\u306e\u4ed5\u65b9\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u6539\u5584\u306e\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30c4\u300cBtoB\u30e1\u30eb\u30de\u30ac\u306e\u59cb\u3081\u65b9\u3068\u30cd\u30bf\u8a2d\u8a08\u306e\u4ed5\u65b9\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u5411\u4e0a\u306e\u65b9\u6cd5\u300d<\/p><span class=\"date\">2021\u5e7411\u670829\u65e5<\/span><\/div><\/a><\/div>\n<h3>MA\u30b7\u30ca\u30ea\u30aa\uff08\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\uff09\u3068\u306f<\/h3>\n<p>MA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306b\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u80b2\u6210\u624b\u9806\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\uff09\u3092\u6c7a\u3081\u3001\u6c7a\u3081\u305f\u80b2\u6210\u624b\u9806\u306b\u3042\u308f\u305b\u3066\u30ea\u30fc\u30c9\u306b\u60c5\u5831\u63d0\u4f9b\u3059\u308b\u300c\u30e1\u30fc\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u300d\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u308f\u304b\u308a\u3084\u3059\u304f\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u9806\u5e8f\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/marketingautomation-scenario\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f\u8a2d\u8a08\u306e\u4ed5\u65b9\u3068\u6210\u529f\u306e\u30b3\u30c4\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u306eMA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u624b\u9806\u3068\u6210\u529f\u306e\u30b3\u30c4<\/p><span class=\"date\">2025\u5e743\u670820\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\uff08\u82f1\u8a9e\uff1ainside sales\uff09\u3068\u306f\u3001\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u3001DM\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3078\u306f\u8a2a\u554f\u3057\u306a\u3044\uff08\u5916\u56de\u308a\u3092\u3057\u306a\u3044\uff09\u5185\u52e4\u578b\u55b6\u696d\u62c5\u5f53\u8005\u3084\u30c1\u30fc\u30e0\u30fb\u7d44\u7e54\u306e\u3053\u3068\u3092\u3044\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-insidesales\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye04-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\uff1f\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306e\u9055\u3044\u5c0e\u5165\u30fb\u7acb\u3061\u4e0a\u3052\u306e\u624b\u9806\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u7279\u5fb4\u3001\u7acb\u3061\u4e0a\u3052\u624b\u9806\u3001\u6d3b\u7528\u30c4\u30fc\u30eb\u3092\u89e3\u8aac<\/p><span class=\"date\">2024\u5e741\u67085\u65e5<\/span><\/div><\/a><\/div>\n<h3>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f<\/h3>\n<p>MA\uff08\u82f1\u8a9e\uff1amarketing automation\uff09\u30c4\u30fc\u30eb\u3068\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff09\u3068\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u8cfc\u8cb7\u610f\u8b58\u30fb\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u9078\u5225\u30fb\u62bd\u51fa\uff09\u306e\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3092\u4e3b\u8ef8\u306b\u304a\u3044\u305fIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\uff09\u307e\u3067\u3092\u30ab\u30d0\u30fc\u3059\u308b\u88fd\u54c1\u3082\u3042\u308b\u304c\u3001\u30e1\u30a4\u30f3\u306f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u8003\u3048\u3066\u3088\u3044\u3002<\/p>\n<p>\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\uff08\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u30fb\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\uff09\u306e\u81ea\u52d5\u5316\u3001\u30ea\u30fc\u30c9\u306e\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u3044\u3063\u305f\u7279\u5fb4\u7684\u306a\u6a5f\u80fd\u3092\u6301\u3064\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing-automation\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye01-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u30fb\u6d3b\u7528\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u624b\u9806\u3068\u6d41\u308c\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u65bd\u7b56\u300c\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f<\/h3>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u82f1\u8a9e\uff1alead qualification\uff09\u3068\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u7372\u5f97\u30fb\u80b2\u6210\u3057\u305f\u30ea\u30fc\u30c9\u306e\u78ba\u5ea6\u3092\u898b\u6975\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u3053\u3068\u3060\u3002\u55b6\u696d\u90e8\u9580\u306b\u5f15\u304d\u6e21\u3057\u3066\u3082\u826f\u3044\u300c\u8cfc\u5165\u306e\u78ba\u5ea6\u304c\u9ad8\u305d\u3046\u306a\u30ea\u30fc\u30c9\u300d\u3092\u9078\u5b9a\u30fb\u62bd\u51fa\u3059\u308b\u696d\u52d9\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/howto-leadqualification\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/09\/eye-3-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30ea\u30fc\u30c9\u9078\u5b9a\u306e\uff17\u3064\u306e\u5224\u65ad\u6750\u6599\u3068\u5224\u65ad\u57fa\u6e96\u3092\u6c7a\u3081\u308b\u30dd\u30a4\u30f3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u4e8b\u4f8b\u30fb\u65b9\u6cd5\u30fb\u30ea\u30fc\u30c9\u9078\u5b9a\u6761\u4ef6\u3092\u6c7a\u3081\u308b\u3068\u304d\u306e\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/p><span class=\"date\">2021\u5e7412\u670825\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u55b6\u696d\u9001\u5ba2\u3068\u306f<\/h3>\n<p>\u55b6\u696d\u9001\u5ba2\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u5275\u51fa\u3057\u305f\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u90e8\u9580\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u5f15\u304d\u6e21\u3059\u3053\u3068\u3092\u3044\u3046\u3002<\/p>\n<h3>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08\u82f1\u8a9e\uff1ascoring\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u4f01\u696d\u60c5\u5831\uff08\u4f01\u696d\u898f\u6a21\u3001\u5e74\u5546\u3001\u696d\u7a2e\u306a\u3069\uff09\u3084\u500b\u4eba\u60c5\u5831\uff08\u5f79\u8077\u3001\u6a29\u9650\u306e\u6709\u7121\u306a\u3069\uff09\u3001\u884c\u52d5\uff08\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u3066\u3001\u30b9\u30b3\u30a2\uff08\u70b9\u6570\uff09\u3092\u3064\u3051\u3001\u8cfc\u5165\u306e\u78ba\u5ea6\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3092\u3044\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3068\u3001\u591a\u304f\u306e\u4f01\u696d\u306e\u62c5\u5f53\u8005\u304c\u3001\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u3092\u8d77\u3053\u3057\u5546\u8ac7\u3084\u6848\u4ef6\u304c\u9032\u884c\u3057\u3066\u3044\u304f\u3002\u305d\u306e\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u5074\u306e\u884c\u52d5\u3084\u5404\u7a2e\u60c5\u5831\u306b\u70b9\u6570\u3092\u3064\u3051\u3066\u3001\u8cfc\u5165\u306e\u78ba\u5ea6\u3084\u3001\u81ea\u793e\u306b\u5bfe\u3059\u308b\u8208\u5473\u5ea6\u30fb\u4fa1\u5024\u3092\u6570\u5024\u5316\u3059\u308b\u306e\u304c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3060\u3002\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u9867\u5ba2\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306a\u3069\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306b\u5bfe\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u3042\u308a\u3001\u9867\u5ba2\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306a\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-scoring\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2018\/07\/eye.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bMA\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6d3b\u7528\u6cd5\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2018\/07\/eye.jpg 640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2018\/07\/eye-300x150.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\uff1fMA\u3067\u30ea\u30fc\u30c9\u3068\u306e\u95a2\u4fc2\u6027\u306e\u6df1\u3055\u3092\u6e2c\u308b\u65b9\u6cd5<\/p><span class=\"date\">2025\u5e743\u670820\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cBANT\u300d\u3068\u306f<\/h3>\n<p>\u300eBANT\uff08\u8aad\u307f\u65b9\uff1a\u30d0\u30f3\u30c8\uff09\u300f\u3068\u306f\u3001\u300eBudget\uff08\u4e88\u7b97\uff09\u300f\u300eAuthority\uff08\u6c7a\u6e08\u6a29\uff09\u300f\u300eNeeds\uff08\u30cb\u30fc\u30ba\u30fb\u9700\u8981\uff09\u300f\u300eTime frame\uff08\u5c0e\u5165\u6642\u671f\uff09\u300f\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001\u6cd5\u4eba\u55b6\u696d\u306e\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u306b\u8cea\u554f\u3059\u308b\u3068\u304d\u306e\u55b6\u696d\u30d2\u30e4\u30ea\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3001\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u306b\u306a\u308b\u3082\u306e\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bant\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/11\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BANT\u3068\u306f\uff1f\u52b9\u679c\u3084\u554f\u984c\u70b9\u3001\u805e\u304d\u65b9\u306e\u30b3\u30c4\u3084\u5177\u4f53\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cBANT\u300d\u3068\u306f\uff1f\u55b6\u696d\u304cBANT\u6761\u4ef6\u3092\u30d2\u30e4\u30ea\u30f3\u30b0\u3059\u308b\u30b3\u30c4\u3068\u805e\u304d\u65b9\u4f8b<\/p><span class=\"date\">2023\u5e748\u670826\u65e5<\/span><\/div><\/a><\/div>\n<h3>SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3001\u5546\u8ac7\u7ba1\u7406\u30c4\u30fc\u30eb\uff09\u3068\u306f<\/h3>\n<p>SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\u300cSales Force Automation\u300d\u306e\u7565\u8a9e\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308bIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u308b\u3082\u306e\u3082\u3042\u308b\u304c\u3001\u30e1\u30a4\u30f3\u306f\u55b6\u696d\u652f\u63f4\u3084\u5546\u8ac7\u7ba1\u7406\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb10\u9078\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb11\u9078\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u65bd\u7b56\u300c\u53d7\u6ce8\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f<\/h3>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u5951\u7d04\u304c\u6210\u7acb\u3059\u308b\u307e\u3067\u306e\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u306e\u3053\u3068\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-salesprocess\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f\uff1f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u7528\u3044\u3066\u56f3\u89e3\u5316\u30fb\u6570\u5024\u5316\u306e\u4f8b\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f\uff1f\u30d5\u30ed\u30fc\u56f3\u306b\u3088\u308b\u898b\u3048\u308b\u5316\u30fb\u6a19\u6e96\u5316\u65b9\u6cd5\u3068\u4f5c\u6210\u30e1\u30ea\u30c3\u30c8\u3084\u8ab2\u984c\u6539\u5584\u65b9\u6cd5\u3092\u89e3\u8aac<\/p><span class=\"date\">2023\u5e749\u670823\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u55b6\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9\uff09\u3068\u306f<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u55b6\u696d\u3068\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3066\u5546\u8ac7\u3092\u4f5c\u3063\u3066\u3044\u304f\u55b6\u696d\u624b\u6cd5\u306e\u3053\u3068\u3001\u3082\u3057\u304f\u306f\u3001\u305d\u3046\u3044\u3063\u305f\u55b6\u696d\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u55b6\u696d\u62c5\u5f53\u8005\u306e\u3053\u3068\u3060\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9\u3068\u3082\u8a00\u308f\u308c\u308b\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u55b6\u696d\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u8abf\u67fb\u3057\u305d\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5546\u6a5f\u3092\u4f5c\u3063\u3066\u3044\u304f\u3002\u3053\u306e\u3088\u3046\u306a\u55b6\u696d\u624b\u6cd5\u3067\u3042\u308b\u305f\u3081\u3001\u3042\u308b\u7279\u5b9a\u9867\u5ba2\u306e\u300c\u5c02\u4efb\u55b6\u696d\u62c5\u5f53\u8005\u300d\u3068\u3082\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-account-sales\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-account-sales-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u55b6\u696d\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u5b9f\u65bd\u306e\uff15\u3064\u306e\u624b\u9806\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30a2\u30ab\u30a6\u30f3\u30c8\u55b6\u696d\u3068\u306f\uff1f\u5f93\u6765\u306e\u55b6\u696d\u624b\u6cd5\u3068\u306e\u9055\u3044\u3084\u5b9f\u65bd\u624b\u98065\u30b9\u30c6\u30c3\u30d7\u3092\u8aac\u660e<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u3068\u306f<\/h3>\n<p>BtoB\u306b\u304a\u3051\u308b\u300c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u300d\u3068\u306f\u3001\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u304c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u6848\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u55b6\u696d\u624b\u6cd5\u3084\u65b9\u6cd5\u306e\u3053\u3068\u3060\u3002\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30bb\u30fc\u30eb\u30b9\u3068\u8a00\u3044\u63db\u3048\u3089\u308c\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-solution-sales-howto\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/10\/eye6.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u8208\u5473\u3092\u3082\u3063\u3066\u8a71\u3092\u805e\u3044\u3066\u304f\u308c\u308b\u300c\u9867\u5ba2\u300d\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/10\/eye6.jpg 640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/10\/eye6-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/10\/eye6-150x75.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u3068\u306f\uff1f\u4ed6\u306e\u55b6\u696d\u3068\u306e\u9055\u3044\u3084\u5fc5\u8981\u30b9\u30ad\u30eb\u3001\u8ab2\u984c\u70b9\u3001\u5b9f\u65bd\u624b\u9806\u3068\u65b9\u6cd5\u3092\u89e3\u8aac<\/p><span class=\"date\">2023\u5e7410\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u5fa1\u7528\u805e\u55b6\u696d\u3068\u306f<\/h3>\n<p>\u5fa1\u7528\u805e\u304d\u55b6\u696d\u3068\u306f\u3001\u300c\u304a\u5ba2\u69d8\u306e\u5fa1\u7528\u3092\u304a\u805e\u304d\u3057\u3066\u6307\u5b9a\u3055\u308c\u305f\u5546\u54c1\u3092\u6307\u5b9a\u3055\u308c\u305f\u7d0d\u671f\u307e\u3067\u306b\u7d0d\u54c1\u3059\u308b\u55b6\u696d\u65b9\u6cd5\u300d\u306e\u3053\u3068\u3060\u3002\u5730\u57df\u5bc6\u7740\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u591a\u304f\u3001\uff08\uff11\uff09\u55b6\u696d\u62c5\u5f53\u8005\u304c\u5b9a\u671f\u7684\u306b\u8a2a\u554f\u3057\u3066\u5fa1\u7528\u3092\u304a\u805e\u304d\u3057\u3001\u6ce8\u6587\u3092\u53d7\u3051\u7d0d\u54c1\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u3001\uff08\uff12\uff09\u304a\u5ba2\u69d8\u304b\u3089\u547c\u3073\u51fa\u3055\u308c\u3066\u5fa1\u7528\u3092\u304a\u805e\u304d\u3057\u3001\u6ce8\u6587\u3092\u53d7\u3051\u7d0d\u54c1\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u306e2\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/1121\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/05\/eye.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30b5\u30d6\u3061\u3083\u3093\u304c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/05\/eye.jpg 640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/05\/eye-300x150.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u5fa1\u7528\u805e\u304d\u55b6\u696d\u30fb\u5546\u54c1\u63d0\u6848\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u55b6\u696d\u3068\u306f\uff1f\u305d\u306e\u9055\u3044\u306f\u4f55\u304b<\/p><span class=\"date\">2019\u5e749\u670822\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u5546\u54c1\u63d0\u6848\u55b6\u696d\u3068\u306f<\/h3>\n<p>\u5546\u54c1\u63d0\u6848\u55b6\u696d\u3068\u306f\u3001\u300c\u304a\u5ba2\u69d8\u306b\u5bfe\u3057\u3066\u5546\u54c1\u306e\u7d39\u4ecb\u30fb\u6848\u5185\u3092\u7a4d\u6975\u7684\u306b\u884c\u3046\u55b6\u696d\u65b9\u6cd5\u300d\u306e\u3053\u3068\u3067\u3001\u5fa1\u7528\u805e\u304d\u304c\u300c\u5fa1\u7528\u3092\u805e\u304f\u300d\u306e\u306b\u5bfe\u3057\u3001\u5546\u54c1\u63d0\u6848\u55b6\u696d\u306f\u300c\u5546\u54c1\u3092\u63d0\u6848\u3057\u3066\u5fa1\u7528\u3092\u4f5c\u308b\u300d\u3068\u3044\u3046\u9055\u3044\u304c\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/1121\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/05\/eye.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30b5\u30d6\u3061\u3083\u3093\u304c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/05\/eye.jpg 640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2015\/05\/eye-300x150.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u5fa1\u7528\u805e\u304d\u55b6\u696d\u30fb\u5546\u54c1\u63d0\u6848\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u55b6\u696d\u3068\u306f\uff1f\u305d\u306e\u9055\u3044\u306f\u4f55\u304b<\/p><span class=\"date\">2019\u5e749\u670822\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30eb\u30fc\u30c8\u55b6\u696d\u3068\u306f<\/h3>\n<p>\u30eb\u30fc\u30c8\u55b6\u696d\u3068\u306f\u3001\u904e\u53bb\u306b\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u5b9a\u671f\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u55b6\u696d\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u65b0\u898f\u958b\u62d3\u55b6\u696d\u306e\u3088\u3046\u306a\u98db\u3073\u8fbc\u307f\u55b6\u696d\u306f\u884c\u308f\u305a\u3001\u304d\u3061\u3093\u3068\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3066\u304b\u3089\u8a2a\u554f\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-route-sales\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/12\/eye-route-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30eb\u30fc\u30c8\u55b6\u696d\u3068\u306f\uff1f\u76ee\u7684\u3084\u6d41\u308c\u3001\u6210\u529f\u306e\u30b3\u30c4\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30eb\u30fc\u30c8\u55b6\u696d\u3068\u306f\uff1f\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3057\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3068\u30b3\u30c4<\/p><span class=\"date\">2023\u5e7412\u670816\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u65b0\u898f\u958b\u62d3\u55b6\u696d\u3068\u306f<\/h3>\n<p>BtoB\u306b\u304a\u3051\u308b\u65b0\u898f\u958b\u62d3\u55b6\u696d\u3068\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u53d6\u5f15\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u4f01\u696d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u55b6\u696d\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u521d\u5bfe\u9762\u306e\u4f01\u696d\u30680\u304b\u3089\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u3059\u3067\u306b\u53d6\u5f15\u306e\u3042\u308b\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30eb\u30fc\u30c8\u55b6\u696d\u3068\u6bd4\u8f03\u3057\u3066\u3001\u96e3\u6613\u5ea6\u306f\u9ad8\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/new-customers-sales\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/12\/eye-sales-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u65b0\u898f\u958b\u62d3\u55b6\u696d\u306e\u624b\u6cd5.\u65b0\u898f\u55b6\u696d\u306e\u30b3\u30c4\u3084\u6210\u7d04\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u65b0\u898f\u958b\u62d3\u55b6\u696d\u306e13\u306e\u624b\u6cd5\uff5c\u65b0\u898f\u55b6\u696d\u306e\u30b3\u30c4\u3084\u6210\u7d04\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3068\u306f<\/p><span class=\"date\">2023\u5e7412\u670816\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u65bd\u7b56\u300c\u9867\u5ba2\u7dad\u6301\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u9867\u5ba2\u7ba1\u7406\u3068\u306f<\/h3>\n<p>\u9867\u5ba2\u7ba1\u7406\u3068\u306f\u3001\u9867\u5ba2\u306e\u4f01\u696d\u60c5\u5831\u3084\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\uff08\u53d6\u5f15\u5c65\u6b74\u30fb\u5fdc\u5bfe\u5c65\u6b74\u306a\u3069\uff09\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3060\u3002\u793e\u5185\u3067\u9069\u5207\u306b\u7ba1\u7406\u30fb\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3044\u3001\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u306b\u3088\u308b\u5546\u54c1\u529b\u306e\u5f37\u5316\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u3001LTV\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-customer-management\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-customer-management-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u9867\u5ba2\u7ba1\u7406\u3068\u306f\uff1f\uff13\u3064\u306e\u5b9f\u65bd\u65b9\u6cd5\u3068\u9867\u5ba2\u7ba1\u7406\u30bd\u30d5\u30c8\u306e\u9078\u3073\u65b9\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u9867\u5ba2\u7ba1\u7406\u3068\u306f\uff1f\u4e3b\u306a\u5b9f\u65bd\u65b9\u6cd53\u3064\u3084\u5b9f\u65bd\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>LTV\u3068\u306f<\/h3>\n<p>LTV\uff08Life Time Value\uff09\u3068\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u751f\u6daf\u3067\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u610f\u5473\u3059\u308b\u3002BtoB\u306e\u5834\u5408\u306f\u3001\uff11\u9867\u5ba2\u3042\u305f\u308a\u306e\u58f2\u4e0a\u306e\u7dcf\u984d\u304cLTV\u3068\u306a\u308b\u3002LTV\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u305d\u306e\u9867\u5ba2\u306f\u512a\u826f\u9867\u5ba2\u3068\u306a\u308a\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u9867\u5ba2\u3068\u306a\u308b\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3067LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f<\/h3>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u73fe\u5728\u9867\u5ba2\u304c\u5951\u7d04\u30fb\u8cfc\u5165\u3057\u3066\u3044\u308b\u5546\u54c1\u3001\u3082\u3057\u304f\u306f\u3001\u5951\u7d04\u30fb\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5546\u54c1\u3088\u308a\u3082\u4e0a\u4f4d\u306e\u30b0\u30ec\u30fc\u30c9\u3084\u30d7\u30e9\u30f3\u306b\u5909\u66f4\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3059\u308b\u55b6\u696d\u624b\u6cd5\u3067\u3042\u308b\u3002\u305d\u306e\u72d9\u3044\u306f\u30011\u56de\u306e\u53d6\u5f15\u306b\u304a\u3051\u308b\u5546\u54c1\u5358\u4fa1\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e\u5411\u4e0a\u3067\u3042\u308b\u3002\u65e2\u5b58\u9867\u5ba2\u3084\u65b0\u898f\u63d0\u6848\u4e2d\u306e\u9867\u5ba2\u304c\u5bfe\u8c61\u3068\u306a\u308a\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u691c\u8a0e\u72b6\u6cc1\u306a\u3069\u3092\u57fa\u306b\u63d0\u6848\u3092\u884c\u3046\u3002<\/p>\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\u3001\u4e00\u3064\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u610f\u5411\u3092\u793a\u3059\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u5225\u306e\u5546\u54c1\u3092\u8ffd\u52a0\u63d0\u6848\u3059\u308b\u55b6\u696d\u624b\u6cd5\u3060\u3002\u305d\u306e\u72d9\u3044\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u70b9\u6570\u3084\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-upsell-crosssell\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u304a\u3059\u3059\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u6210\u529f\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u9055\u3044\u3084\u9032\u3081\u65b9\u30fb\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u308f\u304b\u308b\u65bd\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/p><span class=\"date\">2023\u5e747\u670820\u65e5<\/span><\/div><\/a><\/div>\n<h3>CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3068\u306f<\/h3>\n<p>CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u3067\u7ba1\u7406\u3067\u304d\u308bIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u6750\u6599\u3068\u306a\u308bCRM\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>CRM\u306e\u9867\u5ba2\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u5b9f\u73fe\u3059\u308b\u3002\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u304c\u660e\u78ba\u3068\u306a\u308a\u3001PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u6539\u5584\u306b\u53d6\u308a\u7d44\u3081\u308b\u306e\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa-crm\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-crm-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\u3068CRM\u306e\u9055\u3044\u3068\u306f\uff1f\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u3068\u9078\u3073\u65b9\uff14\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\u3068CRM\u306e\u9055\u3044\u3068\u306f\uff1f\u5171\u901a\u70b9\u3084\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u65bd\u7b56\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u300d\u306e\u7528\u8a9e<\/h2>\n<h3>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3068\u306f<\/h3>\n<p>BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3068\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6e80\u8db3\u5ea6\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3092\u3044\u3046\u3002\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u306b\u3001\u6e80\u8db3\u3057\u3066\u3044\u308b\u70b9\u3084\u4e0d\u6e80\u306b\u601d\u3063\u3066\u3044\u308b\u70b9\u306a\u3069\u3092\u805e\u304d\u51fa\u3059\u3002\u9867\u5ba2\u306e\u65b0\u305f\u306a\u8ab2\u984c\u3084\u65b0\u305f\u306a\u8981\u671b\u306a\u3069\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u306e\u88fd\u54c1\u958b\u767a\u3084\u5dee\u5225\u5316\u6226\u7565\u306a\u3069\u306b\u5c55\u958b\u3059\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3053\u3067\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u9023\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u7528\u8a9e\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u5b9a\u7fa9\u3084\u610f\u5473\u3092\u89e3\u8aac\u3059\u308b\u3002\u6700\u521d\u306b\u57fa\u790e\u7528\u8a9e\u3092\u89e3\u8aac\u3057\u3001\u305d\u306e\u5f8c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5225\u7528\u8a9e\u3092\u89e3\u8aac\u3059\u308b\u3002 BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u7528\u8a9e BtoB\u3068\u306f B&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[65],"tags":[],"class_list":{"0":"post-8182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-btobmarketing","8":"article cf"},"aioseo_notices":[],"modified_by":"\u837b\u91ce\u6c38\u7b56","_links":{"self":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/8182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/comments?post=8182"}],"version-history":[{"count":20,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/8182\/revisions"}],"predecessor-version":[{"id":9809,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/8182\/revisions\/9809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media\/8194"}],"wp:attachment":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media?parent=8182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/categories?post=8182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/tags?post=8182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}