{"id":7156,"date":"2025-12-14T13:13:51","date_gmt":"2025-12-14T04:13:51","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=7156"},"modified":"2025-12-14T13:19:55","modified_gmt":"2025-12-14T04:19:55","slug":"%e3%83%9a%e3%83%ab%e3%82%bd%e3%83%8a%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f%e6%84%8f%e5%91%b3%e3%83%bb%e4%bd%9c%e3%82%8a%e6%96%b9%e3%83%bb%e8%a8%ad","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing","title":{"rendered":"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u65b9\u6cd5\u30fb\u8a2d\u5b9a\u624b\u9806\uff5c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u5411\u3051\u306bBtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u76ee\u7684\u3084\u8a2d\u5b9a\u4f8b\u3092\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/persona.xlsx\">BtoB\u30da\u30eb\u30bd\u30ca\u30b7\u30fc\u30c8\u306e\u30a8\u30af\u30bb\u30eb\u30b5\u30f3\u30d7\u30eb<\/a>\u300d\u3092\u4ea4\u3048\u306a\u304c\u3089\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306e\u96c6\u3081\u65b9\u3084\u6ce8\u610f\u70b9\u3082\u8aac\u660e\u3059\u308b\u306e\u3067\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848<\/a>\u306b\u3082\u305c\u3072\u5f79\u7acb\u3066\u3066\u307b\u3057\u3044\u3002<\/p>\n<div data-post-id=\"9893\" class=\"insert-page insert-page-9893 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\" rel=\"noopener\" target=\"_blank\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy 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>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#%E9%A1%A7%E5%AE%A2%E5%83%8F%E3%81%A8%E8%AA%B2%E9%A1%8C%E6%84%8F%E8%AD%98%E3%81%AE%E7%A4%BE%E5%86%85%E5%85%B1%E6%9C%89%E3%83%BB%E7%B5%B1%E4%B8%80%E3%81%A7%E3%81%8D%E3%82%8B\" >\u9867\u5ba2\u50cf\u3068\u8ab2\u984c\u610f\u8b58\u306e\u793e\u5185\u5171\u6709\u30fb\u7d71\u4e00\u3067\u304d\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#BtoB%E3%81%A7%E3%81%AF%E3%80%8C%E4%BC%81%E6%A5%AD%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%80%8D%E3%81%A8%E3%80%8C%E5%80%8B%E4%BA%BA%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%80%8D%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\" >BtoB\u3067\u306f\u300c\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u300d\u3068\u300c\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u300d\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%AE%E4%BD%9C%E6%88%90%E6%89%8B%E9%A0%86\" >BtoB\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u624b\u9806<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#%E3%80%90%E7%84%A1%E6%96%99%E3%82%B5%E3%83%B3%E3%83%97%E3%83%AB%E3%81%82%E3%82%8A%E3%80%91BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%AE%E4%BD%9C%E6%88%90%E3%81%A8%E3%83%86%E3%83%B3%E3%83%97%E3%83%AC%E3%83%BC%E3%83%88\" >\u3010\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u3042\u308a\u3011BtoB\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E4%BD%9C%E6%88%90%E3%81%A7%E9%87%8D%E8%A6%81%E3%81%AA%E6%83%85%E5%A0%B1%E3%81%AE%E9%9B%86%E3%82%81%E6%96%B9\" >BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3067\u91cd\u8981\u306a\u60c5\u5831\u306e\u96c6\u3081\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E4%BD%9C%E6%88%90%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" >BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u6ce8\u610f\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30da\u30eb\u30bd\u30ca\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u3044\u305f\u4eba\u7269\u50cf\u30fb\u4eba\u7269\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u5e74\u9f62\u3084\u6027\u5225\u3001\u5f79\u8077\u3001\u90e8\u9580\u3068\u3044\u3063\u305f\u500b\u4eba\u50cf\uff08\u500b\u4eba\u30da\u30eb\u30bd\u30ca\uff09\u3084\u3001\u696d\u7a2e\u3001\u5e74\u5546\u3001\u5f93\u696d\u54e1\u6570\u306a\u3069\u306e\u4f01\u696d\u50cf\uff08\u4f01\u696d\u30da\u30eb\u30bd\u30ca\uff09\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<p>\u500b\u4eba\u50cf\uff08\u500b\u4eba\u30da\u30eb\u30bd\u30ca\uff09\u306e\u9805\u76ee\u4f8b\u3068\u3057\u3066\u306f\u3001BtoB\u306e\u30da\u30eb\u30bd\u30ca\u3067\u3042\u308b\u305f\u3081\u3001\u540d\u524d\u3001\u5e74\u9f62\u3001\u6027\u5225\u306a\u3069\u306e\u9805\u76ee\u4ee5\u5916\u306b\u3082\u3001\u6240\u5c5e\u4f01\u696d\u540d\u3001\u90e8\u9580\u3001\u5f79\u8077\u3001\u666e\u6bb5\u306e\u696d\u52d9\u5185\u5bb9\u306a\u3069\u306e\u9805\u76ee\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u4f01\u696d\u50cf\uff08\u4f01\u696d\u30da\u30eb\u30bd\u30ca\uff09\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u305f\u3044\u4f01\u696d\u306e\u4f01\u696d\u50cf\u3068\u306a\u308b\u305f\u3081\u3001\u793e\u540d\u3001\u4e8b\u696d\u6240\u6570\u3001\u5e74\u9593\u58f2\u4e0a\u3001\u5f93\u696d\u54e1\u6570\u3001\u4ee3\u8868\u8005\u540d\u306a\u3069\u3001\u4f01\u696d\u306e\u60c5\u5831\u304c\u30da\u30eb\u30bd\u30ca\u9805\u76ee\u5316\u3055\u308c\u308b\u3002<\/p>\n<h3>BtoB\u30da\u30eb\u30bd\u30ca\u3068BtoC\u30da\u30eb\u30bd\u30ca\u306e\u9055\u3044<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3068BtoC\u30da\u30eb\u30bd\u30ca\u306e\u9055\u3044\u306f\u3001\uff12\u3064\u3042\u308b\u3002<\/p>\n<p>\uff11\u3064\u76ee\u306f\u3001BtoC\u30da\u30eb\u30bd\u30ca\u306f\u300c\u500b\u4eba\u300d\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u30da\u30eb\u30bd\u30ca\u3082\u500b\u4eba\u306e\u307f\u3060\u3002\u3057\u304b\u3057\u3001BtoB\u30da\u30eb\u30bd\u30ca\u306f\u4f01\u696d\u3068\u500b\u4eba\uff08\u305d\u306e\u4f01\u696d\u306b\u6240\u5c5e\u3059\u308b\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u62c5\u5f53\u8005\u500b\u4eba\uff09\u306e\u4e21\u65b9\u306e\u30da\u30eb\u30bd\u30ca\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002\u3069\u3093\u306a\u4f01\u696d\u306e\u3069\u3093\u306a\u4eba\u306b\u58f2\u308b\u306e\u304b\uff1f\u3092\u5177\u4f53\u5316\u3059\u308b\u305f\u3081\u3001\uff12\u3064\u5fc5\u8981\u306b\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u6bd4\u8f03\u8ef8<\/th>\n<th>BtoB<\/th>\n<th>BtoC<\/th>\n<\/tr>\n<tr>\n<td>\u8cfc\u8cb7\u6c7a\u5b9a\u306e\u4e3b\u4f53<\/td>\n<td>\u8907\u6570\u4eba\uff08\u7d44\u7e54\u3001\u90e8\u7f72\uff09<\/td>\n<td>\u500b\u4eba\u3001\u307e\u305f\u306f\u5bb6\u65cf<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e\u671f\u9593<\/td>\n<td>\u9577\u671f\uff08\u6570\u30f6\u6708\u301c1\u5e74\u8d85\uff09<\/td>\n<td>\u77ed\u671f\uff08\u5373\u65e5\u301c\u6570\u9031\u9593\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u610f\u601d\u6c7a\u5b9a\u57fa\u6e96<\/td>\n<td>\u8ad6\u7406\u7684\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u3001\u8ab2\u984c\u89e3\u6c7a<\/td>\n<td>\u611f\u60c5\u7684\u3001\u4fa1\u683c\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u500b\u4eba\u7684\u306a\u6b32\u6c42<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u8cb7\u52d5\u6a5f<\/td>\n<td>\u696d\u52d9\u6539\u5584\u3001\u58f2\u4e0a\u5411\u4e0a\u3001\u30ea\u30b9\u30af\u56de\u907f<\/td>\n<td>\u5a2f\u697d\u3001\u5229\u4fbf\u6027\u3001\u6240\u6709\u6b32<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\uff12\u3064\u76ee\u306f\u3001\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u306e\u9805\u76ee\u306b\u9055\u3044\u304c\u51fa\u3066\u304f\u308b\u3002BtoC\u306e\u5834\u5408\u306f\u3001\u540d\u524d\u3001\u6027\u5225\u3001\u5e74\u9f62\u3001\u8da3\u5473\u3001\u5bb6\u65cf\u69cb\u6210\u3001\u3088\u304f\u307f\u308bTV\u756a\u7d44\u306a\u3069\u500b\u4eba\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30da\u30eb\u30bd\u30ca\u306b\u306a\u308b\u304c\u3001BtoB\u306e\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u3067\u306f\u3001\u90e8\u9580\u3001\u5f79\u8077\u3001\u666e\u6bb5\u306e\u696d\u52d9\u5185\u5bb9\u306a\u3069\u3001\u8077\u5834\u306b\u5bfe\u5fdc\u3057\u305f\u9805\u76ee\u304c\u8ffd\u52a0\u3055\u308c\u308b\u3002<\/p>\n<h3>\u30da\u30eb\u30bd\u30ca\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9055\u3044<\/h3>\n<p>\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u3068\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306f\u3057\u3070\u3057\u3070\u6df7\u540c\u3055\u308c\u304c\u3061\u3060\u304c\u3001\u4e21\u8005\u306f\u7c92\u5ea6\u3068\u5177\u4f53\u6027\u306e\u70b9\u3067\u660e\u78ba\u306b\u7570\u306a\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306f\u3001\u300c\u3069\u306e\u696d\u7a2e\u30fb\u898f\u6a21\u30fb\u5c5e\u6027\u306e\u4f01\u696d\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u304b\u300d\u3068\u3044\u3046\u5927\u67a0\u306e\u5b9a\u7fa9\u3067\u3042\u308a\u3001\u3044\u308f\u3070\u201c\u72d9\u3046\u5e02\u5834\u306e\u8f2a\u90ed\u201d\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308b\u3002\u4e00\u65b9\u306e\u30da\u30eb\u30bd\u30ca\u306f\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3055\u3089\u306b\u5177\u4f53\u5316\u3057\u3001\u5b9f\u969b\u306b\u8cfc\u8cb7\u5224\u65ad\u306b\u95a2\u308f\u308b\u4eba\u7269\u50cf\u30fb\u4f01\u696d\u50cf\u3092\u8a73\u7d30\u306b\u63cf\u3044\u305f\u30e2\u30c7\u30eb\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u57fa\u790e\u3068\u3057\u3001\u73fe\u5834\u306e\u8ab2\u984c\u30fb\u5fc3\u7406\u30fb\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u306b\u307e\u3067\u843d\u3068\u3057\u8fbc\u3093\u3060\u306e\u304c\u30da\u30eb\u30bd\u30ca\u3060\u3068\u3044\u3048\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u30bf\u30fc\u30b2\u30c3\u30c8<\/th>\n<th>\u30da\u30eb\u30bd\u30ca<\/th>\n<\/tr>\n<tr>\n<td>\u5b9a\u7fa9<\/td>\n<td>\u58f2\u308a\u305f\u3044\u76f8\u624b\u4f01\u696d\u306e\u5927\u307e\u304b\u306a\u5c5e\u6027\u3084\u696d\u754c\u50cf<\/td>\n<td>\u5b9f\u969b\u306b\u8cfc\u8cb7\u306b\u95a2\u308f\u308b\u4eba\u7269\u50cf\u3084\u7d44\u7e54\u69cb\u9020\u3092\u5177\u4f53\u5316\u3057\u305f\u30e2\u30c7\u30eb<\/td>\n<\/tr>\n<tr>\n<td>\u7c92\u5ea6\u30fb\u5177\u4f53\u6027<\/td>\n<td>\u62bd\u8c61\u7684\uff08\u300c\u88fd\u9020\u696d\u306e\u4e2d\u5805\u4f01\u696d\u300d\u300cIT\u90e8\u9580\u300d\u306a\u3069\uff09<\/td>\n<td>\u5177\u4f53\u7684\uff08\u300c\u90e8\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u5728\u5eab\u7ba1\u7406\u62c5\u5f53\u30fb\u8ab2\u9577\u30fb45\u6b73\u300d\u306a\u3069\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u8a2d\u5b9a\u306e\u76ee\u7684<\/td>\n<td>\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b<\/td>\n<td>\u9867\u5ba2\u306e\u8ab2\u984c\u30fb\u5fc3\u7406\u30fb\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u8a34\u6c42\u3092\u6700\u9069\u5316\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u5bfe\u8c61<\/td>\n<td>\u4f01\u696d\u5358\u4f4d\u306e\u30a4\u30e1\u30fc\u30b8\uff08\u6cd5\u4eba\uff09<\/td>\n<td>\u4f01\u696d\uff0b\u500b\u4eba\u306e\u4e21\u8ef8\uff08\u7d4c\u55b6\u8005\u30fb\u62c5\u5f53\u8005\u306a\u3069\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u6d3b\u7528\u5834\u9762<\/td>\n<td>\u6226\u7565\u7b56\u5b9a\u3001\u65bd\u7b56\u7b56\u5b9a<\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3001\u55b6\u696d\u30c8\u30fc\u30af\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30fb\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08<\/td>\n<\/tr>\n<tr>\n<td>BtoB\u3067\u306e\u4f4d\u7f6e\u3065\u3051<\/td>\n<td>\u300c\u3069\u306e\u5e02\u5834\u3092\u72d9\u3046\u304b\u300d\u3092\u5b9a\u7fa9\u3059\u308b\u30de\u30fc\u30b1\u6226\u7565\u306e\u8d77\u70b9<\/td>\n<td>\u300c\u8ab0\u306b\u3069\u3046\u523a\u3055\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u304b\u300d\u3092\u6c7a\u3081\u308b\u6226\u8853\u8a2d\u8a08<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>BtoB\u3067\u306f\u3001\u300c\u4f01\u696d\u304c\u62b1\u3048\u308b\u7d4c\u55b6\u8ab2\u984c\u300d\u3068\u300c\u62c5\u5f53\u8005\u304c\u76f4\u9762\u3059\u308b\u696d\u52d9\u8ab2\u984c\u300d\u306f\u5fc5\u305a\u3057\u3082\u4e00\u81f4\u3057\u306a\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u7d4c\u55b6\u5c64\u306f\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u300d\u3084\u300c\u696d\u52d9\u6539\u9769\u300d\u3092\u91cd\u8996\u3059\u308b\u4e00\u65b9\u3067\u3001\u73fe\u5834\u62c5\u5f53\u8005\u306f\u300c\u4f5c\u696d\u52b9\u7387\u300d\u3084\u300c\u696d\u52d9\u8ca0\u8377\u8efd\u6e1b\u300d\u3092\u512a\u5148\u3059\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u4e21\u8005\u3092\u30bb\u30c3\u30c8\u3067\u63cf\u304f\u3053\u3068\u304c\u3001\u5b9f\u52b9\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u30fb\u55b6\u696d\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u7b2c\u4e00\u6b69\u3068\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e2\u3064\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/div>\n<ol>\n<li>\u9867\u5ba2\u50cf\u3068\u8ab2\u984c\u610f\u8b58\u306e\u793e\u5185\u5171\u6709\u30fb\u7d71\u4e00\u3067\u304d\u308b<\/li>\n<li>\u72d9\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304b\u3089\u306e\u30ea\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/div>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306f\u5358\u306a\u308b\u9867\u5ba2\u30a4\u30e1\u30fc\u30b8\u306e\u5171\u6709\u624b\u6bb5\u3067\u306f\u306a\u3044\u3002\u8cea\uff08\u53d7\u6ce8\u78ba\u5ea6\uff09\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u5168\u4f53\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5e02\u5834\u5168\u4f53\u3092\u4fef\u77b0\u3059\u308b\u201c\u65b9\u5411\u6027\u201d\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u30da\u30eb\u30bd\u30ca\u306f\u8cfc\u8cb7\u306b\u95a2\u4e0e\u3059\u308b\u500b\u4eba\u30fb\u7d44\u7e54\u306e\u8ab2\u984c\u3084\u52d5\u6a5f\u3092\u660e\u78ba\u306b\u3059\u308b\u201c\u8a2d\u8a08\u56f3\u201d\u3060\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3092\u53ef\u8996\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u55b6\u696d\u307e\u3067\u306e\u4e00\u8cab\u6027\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E5%83%8F%E3%81%A8%E8%AA%B2%E9%A1%8C%E6%84%8F%E8%AD%98%E3%81%AE%E7%A4%BE%E5%86%85%E5%85%B1%E6%9C%89%E3%83%BB%E7%B5%B1%E4%B8%80%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u9867\u5ba2\u50cf\u3068\u8ab2\u984c\u610f\u8b58\u306e\u793e\u5185\u5171\u6709\u30fb\u7d71\u4e00\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u306f\u3001\u5e74\u9f62\u3084\u6027\u5225\u3001\u5f79\u8077\u3001\u90e8\u9580\u3068\u3044\u3063\u305f\u500b\u4eba\u50cf\u3084\u3001\u696d\u7a2e\u3001\u5e74\u5546\u3001\u5f93\u696d\u54e1\u6570\u306a\u3069\u306e\u4f01\u696d\u50cf\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001BtoB\u30da\u30eb\u30bd\u30ca\u3092\u5171\u6709\u3057\u305f\u95a2\u4fc2\u8005\u306e\u9593\u3067\u306e\u9867\u5ba2\u50cf\u306e\u30ba\u30ec\u3092\u9632\u304e\u3001\u9867\u5ba2\u50cf\u3092\u7d71\u4e00\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u98df\u54c1\u88fd\u9020\u696d\u306e\u751f\u7523\u8a08\u753b\u3092\u7acb\u6848\u3057\u3066\u3044\u308b35\u6b73\u306e\u7537\u6027\u300d\u3068\u805e\u3044\u3066\u3082\u3001A\u3055\u3093\u306f\u300c\u30a8\u30af\u30bb\u30eb\u3067\u751f\u7523\u8a08\u753b\u3092\u7acb\u6848\u3059\u308b\u30a8\u30af\u30bb\u30eb\u306e\u9054\u4eba\u300d\u3092\u60f3\u50cf\u3057\u3001B\u3055\u3093\u306f\u300c\u751f\u7523\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3044\u3053\u306a\u3059\u4eba\u300d\u3068\u5225\u3005\u306e\u3053\u3068\u3092\u60f3\u50cf\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a4\u30e1\u30fc\u30b8\u3092\u3056\u3063\u304f\u308a\u3057\u305f\u5185\u5bb9\u3060\u3051\u3067\u5171\u6709\u3059\u308b\u3068\u3001\u8a8d\u8b58\u306e\u9f5f\u9f6c\u304c\u767a\u751f\u3059\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u9f5f\u9f6c\u3092\u6700\u5c0f\u9650\u306b\u3059\u308b\u305f\u3081\u306bBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3002<\/p>\n<p>\u7d44\u7e54\u5185\u3067\u9867\u5ba2\u50cf\u3092\u5171\u6709\u30fb\u7d71\u4e00\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3084\u88fd\u54c1\u958b\u767a\u30c1\u30fc\u30e0\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u306a\u3069\u304c\u540c\u3058\u9867\u5ba2\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u305f\u72b6\u614b\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u3053\u308c\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u884c\u306e\u5186\u6ed1\u5316\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<p>\u9006\u306b\u3001\u9867\u5ba2\u50cf\u3092\u5171\u6709\u3067\u304d\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u3081\u308b\u3068\u3001\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u5411\u6027\u306b\u3076\u308c\u304c\u751f\u3058\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002\u90e8\u9580\u3092\u307e\u305f\u3044\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u969b\u306b\u8a71\u304c\u9032\u307f\u3065\u3089\u3044\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002\u3053\u308c\u306f\u3001\u793e\u5185\u5408\u610f\u3092\u3068\u308b\u3068\u304d\u306b\u5927\u304d\u306a\u5f0a\u5bb3\u3068\u306a\u308a\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u6642\u9593\u306e\u9577\u671f\u5316\u3068\u6a5f\u4f1a\u640d\u5931\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u4e8b\u614b\u3092\u9632\u6b62\u3059\u308b\u305f\u3081\u306b\u3082\u3001BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u793e\u5185\u3084\u95a2\u4fc2\u5404\u6240\u3067\u9867\u5ba2\u50cf\u3092\u5171\u6709\u30fb\u7d71\u4e00\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u306e\u3060\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u304c\u300c\u5171\u901a\u8a00\u8a9e\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d44\u7e54\u7684\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u7d44\u7e54\u7684\u30e1\u30ea\u30c3\u30c8<\/span><\/div>\n<ol>\n<li>\u90e8\u9580\u9593\u3067\u9867\u5ba2\u7406\u89e3\u306e\u30ba\u30ec\u304c\u306a\u304f\u306a\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u901f\u304f\u306a\u308b<\/li>\n<li>\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u958b\u767a\u304c\u5171\u901a\u306e\u9867\u5ba2\u76ee\u7dda\u3092\u6301\u3066\u308b<\/li>\n<li>\u9867\u5ba2\u5bfe\u5fdc\u306e\u4e00\u8cab\u6027\u304c\u5897\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u5ea6\u304c\u5411\u4e0a\u3059\u308b<\/li>\n<li>\u793e\u5185\u5408\u610f\u5f62\u6210\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u65bd\u7b56\u5b9f\u884c\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u4e0a\u304c\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u3046\u3057\u305f\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u7406\u89e3\u306f\u3001\u6700\u7d42\u7684\u306b\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u300d\u3068\u300c\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u300d\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<div data-post-id=\"9893\" class=\"insert-page insert-page-9893 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\" rel=\"noopener\" target=\"_blank\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u72d9\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304b\u3089\u306e\u30ea\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3067\u304d\u308b<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u3082\u3046\u4e00\u3064\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u300c\u8ab0\u306b\u4f55\u3092\u5c4a\u3051\u308b\u3079\u304d\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u72d9\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u80b2\u6210\u304c\u52b9\u7387\u3088\u304f\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3060\u3002\u30da\u30eb\u30bd\u30ca\u304c\u3042\u3044\u307e\u3044\u306a\u72b6\u614b\u3067\u306f\u3001 \u767a\u4fe1\u3059\u308b\u5185\u5bb9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u201c\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u4e00\u822c\u7684\u306a\u60c5\u5831\u201d\u306b\u306a\u308a\u3084\u3059\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u3092\u8e0f\u307e\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\uff08\u307e\u305f\u88fd\u54c1\u958b\u767a\uff09\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u4f8b\u3048\u3070\u300c\u8ab2\u984c\u610f\u8b58\u304c\u5f37\u304f\u3001\u691c\u8a0e\u6bb5\u968e\u304c\u9032\u3093\u3060\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u914d\u4fe1\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b\u306e\u3068\u540c\u3058\u69cb\u9020\u3067\u3001\u4e0d\u8981\u306a\u5c64\u3078\u306e\u7121\u99c4\u6253\u3061\u3092\u907f\u3051\u306a\u304c\u3089\u3001\u5546\u8ac7\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3060\u3051\u3092\u52b9\u7387\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u306a\u304b\u3063\u305f\u5834\u5408<\/th>\n<th>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408<\/th>\n<\/tr>\n<tr>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u3067\u8a34\u6c42\u3059\u308b\u5185\u5bb9<\/td>\n<td>\u62bd\u8c61\u5ea6\u9ad8\u304f\u4e00\u822c\u7684\u306b\u306a\u308a\u3084\u3059\u3044<\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u76f4\u7d50\u3057\u305f\u5177\u4f53\u7684\u306a\u8a34\u6c42<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea<\/td>\n<td>\u78ba\u5ea6\u304c\u4f4e\u3044\u30ea\u30fc\u30c9\u3082\u542b\u307e\u308c\u3084\u3059\u3044<\/td>\n<td>\u5546\u8ac7\u5316\u3057\u3084\u3059\u3044\u30ea\u30fc\u30c9\u304c\u5897\u3048\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3060\u3051\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u306e\u5c64\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u304c\u6765\u308b\u304b\u300d\u304c\u4e8b\u696d\u6210\u679c\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3002\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306f\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3092\u660e\u78ba\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b89\u5b9a\u7684\u306b\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%81%A7%E3%81%AF%E3%80%8C%E4%BC%81%E6%A5%AD%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%80%8D%E3%81%A8%E3%80%8C%E5%80%8B%E4%BA%BA%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%80%8D%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\"><\/span>BtoB\u3067\u306f\u300c\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u300d\u3068\u300c\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u300d\u3092\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u300c\u7d44\u7e54\u300d\u3068\u300c\u500b\u4eba\u300d\u306e2\u3064\u306e\u30ec\u30a4\u30e4\u30fc\u3067\u884c\u308f\u308c\u308b\u3002\u3053\u306e\u305f\u3081\u3001BtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306f\u5358\u306b\u201c\u9867\u5ba2\u50cf\u3092\u63cf\u304f\u201d\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u30da\u30eb\u30bd\u30ca\uff08\u7d44\u7e54\u69cb\u9020\u3084\u7d4c\u55b6\u8ab2\u984c\u306e\u5b9a\u7fa9\uff09\u3068\u500b\u4eba\u30da\u30eb\u30bd\u30ca\uff08\u62c5\u5f53\u8005\u3084\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u4eba\u7269\u50cf\uff09\u3068\u3044\u30462\u8ef8\u306e\u7406\u89e3\u3092\u524d\u63d0\u3068\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u306f\u300c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u6301\u3064\u7d44\u7e54\u304c\u3001\u306a\u305c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u8ad6\u7406\u7684\u69cb\u9020\u3092\u5b9a\u7fa9\u3057\u3001\u4e00\u65b9\u3067\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u306f\u300c\u305d\u306e\u8ab2\u984c\u3092\u5b9f\u969b\u306b\u3069\u3046\u611f\u3058\u3001\u3069\u3046\u884c\u52d5\u3059\u308b\u4eba\u7269\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u611f\u60c5\u7684\u30fb\u884c\u52d5\u7684\u5074\u9762\u3092\u53ef\u8996\u5316\u3059\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u30da\u30eb\u30bd\u30ca\u306e\u7a2e\u985e<\/th>\n<th>\u5b9a\u7fa9\u3055\u308c\u308b\u3082\u306e<\/th>\n<th>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5f79\u5272<\/th>\n<\/tr>\n<tr>\n<td>\u4f01\u696d\u30da\u30eb\u30bd\u30ca<\/td>\n<td>\u696d\u7a2e\u3001\u898f\u6a21\u3001\u4e8b\u696d\u30e2\u30c7\u30eb\u3001\u7d4c\u55b6\u8ab2\u984c\u306a\u3069\u3001\u7d44\u7e54\u5358\u4f4d\u3067\u306e\u69cb\u9020\u7684\u8981\u7d20<\/td>\n<td>\u7d4c\u55b6\u8ab2\u984c\u3084\u5e02\u5834\u74b0\u5883\u306b\u57fa\u3065\u304d\u300c\u306a\u305c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u304b\u300d\u3092\u5b9a\u7fa9\u3057\u3001ROI\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306b\u8ca2\u732e<\/td>\n<\/tr>\n<tr>\n<td>\u500b\u4eba\u30da\u30eb\u30bd\u30ca<\/td>\n<td>\u62c5\u5f53\u8005\u306e\u5f79\u8077\u3001KPI\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3001\u611f\u60c5\u7684\u306a\u8ab2\u984c<\/td>\n<td>\u300c\u3069\u3046\u5c0e\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u304b\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u4e0d\u5b89\u30fb\u671f\u5f85\u3092\u6301\u3064\u304b\u300d\u3092\u660e\u78ba\u5316\u3057\u3001\u8a18\u4e8b\u306e\u30c8\u30fc\u30f3\u3084\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u8a2d\u8a08\u306b\u8ca2\u732e<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e2\u8ef8\u3092\u6b63\u3057\u304f\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u306a\u308b\u696d\u754c\u5206\u6790\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u300c\u306a\u305c\u4eca\u3001\u305d\u306e\u4f01\u696d\u304c\u691c\u8a0e\u3092\u9032\u3081\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u8ab0\u304c\u3069\u3093\u306a\u52d5\u6a5f\u3067\u5c0e\u5165\u3092\u63d0\u6848\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u201c\u8ab2\u984c\u306e\u6df1\u5ea6\u201d\u3092\u6df1\u304f\u5206\u6790\u30fb\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h3>\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u3067\u8a2d\u5b9a\u3059\u3079\u304d\u5fc5\u9808\u9805\u76ee<\/h3>\n<p>\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u306f\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u304c\u3001\u3069\u3093\u306a\u80cc\u666f\u3067\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u5b9a\u7fa9\u3059\u308b\u8a2d\u8a08\u56f3\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3084\u8cfc\u8cb7\u8981\u56e0\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u3002<\/p>\n<ol>\n<li>\u4f01\u696d\u898f\u6a21\u30fb\u4e8b\u696d\u30d5\u30a7\u30fc\u30ba\uff1a\u5f93\u696d\u54e1\u6570\u3084\u5e74\u5546\u3001\u4e0a\u5834\u30fb\u975e\u4e0a\u5834\u306a\u3069<\/li>\n<li>\u7d4c\u55b6\u8ab2\u984c\u30fb\u6295\u8cc7\u65b9\u91dd\uff1a\u76f4\u8fd1\u306e\u7d4c\u55b6\u8ab2\u984c\uff08\u4f8b\uff1a\u696d\u52d9\u52b9\u7387\u5316\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\uff09<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u3092\u7db2\u7f85\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u7d44\u7e54\u5168\u4f53\u3068\u3057\u3066\u306e\u8cfc\u8cb7\u610f\u5fd7\u300d\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u6226\u7565\u8a2d\u8a08\u304c\u5bb9\u6613\u306b\u306a\u308b\u3002<\/p>\n<h3>\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u3067\u8a2d\u5b9a\u3059\u3079\u304d\u5fc5\u9808\u9805\u76ee<\/h3>\n<p>\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u306f\u3001\u5b9f\u969b\u306b\u8cfc\u8cb7\u306b\u95a2\u308f\u308b\u201c\u4eba\u306e\u5fc3\u7406\u3068\u884c\u52d5\u201d\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u8a2d\u8a08\u8981\u7d20\u3067\u3042\u308b\u3002<\/p>\n<p>\u7279\u306bBtoB\u3067\u306f\u3001\u300c\u696d\u52d9\u4e0a\u306eKPI\u300d\u300c\u611f\u60c5\u7684\u306a\u4e0d\u5b89\u300d\u300c\u5c0e\u5165\u306b\u5bfe\u3059\u308b\u969c\u58c1\u300d\u306a\u3069\u3001\u62c5\u5f53\u8005\u81ea\u8eab\u306e\u52d5\u6a5f\u3092\u6df1\u6398\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u523a\u3055\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3067\u304d\u308b\u3002<\/p>\n<ol>\n<li>\u5f79\u8077\u30fb\u90e8\u7f72\u30fb\u8077\u52d9\u7bc4\u56f2\uff1a\u62c5\u5f53\u8005\u304c\u3069\u306e\u90e8\u9580\u306b\u5c5e\u3057\u3001\u3069\u306e\u7bc4\u56f2\u3067\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>\u8077\u52d9\u4e0a\u306eKGI\/KPI\uff1a\u62c5\u5f53\u8005\u304c\u4f55\u3092\u6210\u679c\u6307\u6a19\u3068\u3057\u3066\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u62b1\u3048\u308b\u8ab2\u984c\uff08\u30da\u30a4\u30f3\uff09\uff1a\u73fe\u5834\u3067\u611f\u3058\u3066\u3044\u308b\u60a9\u307f\u30fb\u5236\u7d04\u30fb\u975e\u52b9\u7387\u306a\u30d7\u30ed\u30bb\u30b9<\/li>\n<li>\u611f\u60c5\u7684\u8981\u7d20\u30fb\u5fc3\u7406\u7684\u969c\u58c1\uff1a\u5c0e\u5165\u3078\u306e\u4e0d\u5b89\u3001\u4e0a\u53f8\u3078\u306e\u8aac\u660e\u8ca0\u62c5\u3001\u5931\u6557\u30ea\u30b9\u30af\u306a\u3069<\/li>\n<li>\u60c5\u5831\u53ce\u96c6\u30c1\u30e3\u30cd\u30eb\u30fb\u610f\u601d\u6c7a\u5b9a\u30b9\u30bf\u30a4\u30eb\uff1aWeb\u691c\u7d22\u3001\u30bb\u30df\u30ca\u30fc\u3001\u793e\u5185\u7d39\u4ecb\u306a\u3069<\/li>\n<li>\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\uff1a\u8cfc\u8cb7\u6c7a\u5b9a\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3084\u7a1f\u8b70\u30d5\u30ed\u30fc<\/li>\n<\/ol>\n<p>\u6700\u4f4e\u9650\u3001\u3053\u306e6\u3064\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u62c5\u5f53\u8005\u304c\u300c\u81ea\u5206\u306e\u3053\u3068\u3060\u300d\u3068\u611f\u3058\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3067\u304d\u3001\u5546\u8ac7\u7387\u30fb\u6210\u7d04\u7387\u3068\u3082\u306b\u5411\u4e0a\u3059\u308b\u306f\u305a\u3060\u3002<\/p>\n<h3>\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u3068\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u4f01\u696d\u30da\u30eb\u30bd\u30ca\u3068\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u3092\u5225\u3005\u306b\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e21\u8005\u306e\u95a2\u4fc2\u6027\u3092\u300c\u4ea4\u5dee\u70b9\u300d\u3067\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3088\u308a\u6226\u7565\u7684\u306b\u306a\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u4f01\u696d\u5168\u4f53\u306e\u8ab2\u984c\uff08\u58f2\u4e0a\u5411\u4e0a\u30fb\u696d\u52d9\u52b9\u7387\u5316\uff09\u300d\u3068\u300c\u62c5\u5f53\u8005\u306e\u500b\u4eba\u7684\u8ab2\u984c\uff08\u6607\u9032\u30fb\u8a55\u4fa1\u30fb\u8ca0\u62c5\u8efd\u6e1b\uff09\u300d\u306f\u7570\u306a\u308b\u304c\u3001\u8cfc\u8cb7\u306e\u73fe\u5834\u3067\u306f\u3053\u308c\u3089\u304c\u4ea4\u5dee\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u610f\u601d\u6c7a\u5b9a\u304c\u884c\u308f\u308c\u308b\u3002\u3053\u306e\u201c\u4ea4\u70b9\u201d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u7d44\u7e54\u7684\u306a\u5408\u7406\u6027\u300d\u3068\u300c\u500b\u4eba\u306e\u7d0d\u5f97\u611f\u300d\u3092\u540c\u6642\u306b\u6e80\u305f\u3059\u8a34\u6c42\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<p>\u4f01\u696d\u8ef8\u304c\u300c\u8ad6\u7406\uff08Why\/What\uff09\u300d\u3092\u3001\u500b\u4eba\u8ef8\u304c\u300c\u611f\u60c5\uff08How\/Why Me\uff09\u300d\u3092\u62c5\u3046\u3068\u8003\u3048\u308b\u3068\u3088\u3044\u3060\u308d\u3046\u3002\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3053\u305d\u304c\u3001\u5546\u8ac7\u5316\u7387\u3092\u9ad8\u3081\u308bBtoB\u30da\u30eb\u30bd\u30ca\u6226\u7565\u306e\u5b8c\u6210\u5f62\u3067\u3042\u308b\u3002<\/p>\n<div data-post-id=\"9893\" class=\"insert-page insert-page-9893 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\" rel=\"noopener\" target=\"_blank\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%AE%E4%BD%9C%E6%88%90%E6%89%8B%E9%A0%86\"><\/span>BtoB\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u624b\u9806<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u624b\u9806\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308b\u3002\u6700\u3082\u738b\u9053\u306e\u624b\u6cd5\u304c\u3001\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u884c\u3044\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3067\u3042\u308b\u304c\u3001BtoB\u306e\u5834\u5408\u3001\u975e\u5e38\u306b\u9ad8\u5ea6\u3067\u5de5\u6570\uff08\u6642\u9593\uff09\u306e\u304b\u304b\u308b\u30cb\u30fc\u30ba\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u3053\u3053\u3067\u306f\u7c21\u6613\u7684\u306a\u65b9\u6cd5\u3092\uff11\u3064\u3054\u7d39\u4ecb\u3059\u308b\u3002\u305d\u306e\u624b\u9806\u304c\u4e0b\u8a18\u306e\uff13\u624b\u9806\u3060\u3002<\/p>\n<p>1.\t\u65e2\u5b58\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b<br \/>\n2.\t\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b<br \/>\n3.\t\u5206\u6790\u7d50\u679c\u304b\u3089BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/p>\n<p>\u65e2\u5b58\u9867\u5ba2\u3092\u5206\u6790\u3057\u3066BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u8a08\u3059\u308b\u3068\u3044\u3046\u3001\u30a8\u30d3\u30c7\u30f3\u30b9\u3082\u3057\u3063\u304b\u308a\u3057\u305f\u4f5c\u308a\u65b9\u306a\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u6b32\u3057\u3044\u3002<\/p>\n<h3>\u624b\u9806\uff11\uff1a\u65e2\u5b58\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u3053\u306e\u624b\u9806\u3067\u306f\u3001\u307e\u305a\u306f\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308b\u3002BtoB\u30da\u30eb\u30bd\u30ca\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u5177\u4f53\u5316\u3057\u3084\u3059\u3044\u3088\u3046\u306a\u9805\u76ee\u3092\u4f5c\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3066\u307f\u3088\u3046\u3002\u4f8b\u3048\u3070\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30ea\u30b9\u30c8\u3060\u3002<\/p>\n<div id=\"attachment_7132\" style=\"width: 1762px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7132\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02.jpg\" alt=\"BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u6e96\u5099\u300c\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u300d\" width=\"1752\" height=\"776\" class=\"size-full wp-image-7132\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02.jpg 1752w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-300x133.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1024x454.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-768x340.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1536x680.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-718x318.jpg 718w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/><p id=\"caption-attachment-7132\" class=\"wp-caption-text\">BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u6e96\u5099\u300c\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u300d<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u3063\u305f\u3089\u3001\u9867\u5ba2\u3054\u3068\u306e\u3042\u308b\u671f\u9593\uff08\u4f8b\u3048\u3070\uff11\u5e74\u9593\u306a\u3069\uff09\u306e\u53d6\u5f15\u91d1\u984d\uff08\u81ea\u793e\u3068\u9867\u5ba2\u306e\u53d6\u5f15\u91d1\u984d\uff09\u3092\u8a08\u7b97\u3057\u3001\u8a18\u5165\u3057\u3088\u3046\u3002\u305d\u3057\u3066\u53d6\u5f15\u91d1\u984d\u306e\u591a\u3044\u9806\u306b\u4e26\u3079\u66ff\u3048\u3066\u307f\u3088\u3046\u3002\u305d\u3046\u3059\u308b\u3068\u3001\u512a\u826f\u9867\u5ba2\u306f\u8868\u306e\u4e0a\u306b\u3001\u4e00\u822c\u9867\u5ba2\u306f\u8868\u306e\u4e0b\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<h3>\u624b\u98062\uff1a\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u30ea\u30b9\u30c8\u304c\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u305d\u3053\u304b\u3089\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\u306a\u306e\u304b\u300d\u3092\u8aad\u307f\u89e3\u304f\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3069\u3046\u3044\u3046\u696d\u7a2e\u3067\u3069\u306e\u304f\u3089\u3044\u306e\u898f\u6a21\uff08\u5e74\u5546\u3084\u5f93\u696d\u54e1\u6570\uff09\u306e\u4f01\u696d\u3092\u72d9\u3046\u3079\u304d\u304b\uff1f\u300d\u300c\u5f79\u8077\u306f\u3069\u306e\u30ec\u30d9\u30eb\u304c\u3088\u3044\u304b\uff1f\u300d\u300c\u3069\u3093\u306a\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u4f01\u696d\u304c\u3088\u3044\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3092\u65e2\u5b58\u9867\u5ba2\u30ea\u30b9\u30c8\u304b\u3089\u5206\u6790\u3059\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001BtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u57fa\u6e96\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u5206\u6790\u3059\u3079\u304d\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8<\/span><\/div>\n<ol>\n<li>\u512a\u826f\u9867\u5ba2\u306f\u3069\u306e\u696d\u7a2e\u30fb\u898f\u6a21\u304c\u591a\u3044\u306e\u304b<\/li>\n<li>\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u6700\u3082\u8a55\u4fa1\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u5f79\u8077\u30fb\u62c5\u5f53\u8005\u306f\u3069\u3053\u304b<\/li>\n<li>\u5546\u8ac7\u5316\u3057\u3084\u3059\u3044\u4f01\u696d\u306f\u3069\u3093\u306a\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u304b<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u30fb\u5f79\u8077\u3092\u72d9\u3046\u3079\u304d\u304b\uff1f\u300d\u3068\u3044\u3046\u57fa\u6e96\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002BtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u57fa\u6e96\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u307e\u3068\u3081\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3060\u308d\u3046\u3002<\/p>\n<div id=\"attachment_7159\" style=\"width: 1286px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7159\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1.jpg\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u57fa\u6e96\u8868\u306e\u30b5\u30f3\u30d7\u30eb\" width=\"1276\" height=\"800\" class=\"size-full wp-image-7159\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1.jpg 1276w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1-300x188.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1-1024x642.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1-768x482.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img02-1-718x450.jpg 718w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><p id=\"caption-attachment-7159\" class=\"wp-caption-text\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u57fa\u6e96\u8868\u306e\u30b5\u30f3\u30d7\u30eb<\/p><\/div>\n<p>\u3053\u308c\u304c\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u30da\u30eb\u30bd\u30ca\u3092\u5177\u4f53\u5316\u3059\u308b\u305f\u3081\u306e\u201c\u8a2d\u8a08\u56f3\u201d\u3068\u306a\u308b\u3002<\/p>\n<h3>\u624b\u98063\uff1a\u5206\u6790\u7d50\u679c\u304b\u3089BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u57fa\u6e96\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001\u3053\u306e\u5185\u5bb9\u3092\u30d9\u30fc\u30b9\u306b\u5177\u4f53\u7684\u306a\u4eba\u7269\u50cf\u3078\u3068\u8089\u4ed8\u3051\u3057\u3066\u3044\u304f\u3002\u307e\u305a\u306f\u4f01\u696d\u50cf\u304b\u3089\u8089\u4ed8\u3051\u3057\u3066\u3044\u3053\u3046\u3002\u696d\u7a2e\u3001\u5f93\u696d\u54e1\u6570\u3001\u5e74\u5546\u306a\u3069\u306e\u57fa\u6e96\u30c7\u30fc\u30bf\u304c\u3042\u308b\u306e\u3067\u3001\u305d\u3053\u304b\u3089\u3088\u308a\u5177\u4f53\u7684\u306a\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3092\u4f5c\u308a\u4e0a\u3052\u3066\u3044\u304f\u3002\u5b9f\u5728\u3059\u308b\u65e2\u5b58\u9867\u5ba2\u3092\u601d\u3044\u6d6e\u304b\u3079\u306a\u304c\u3089\u9032\u3081\u308b\u3068\u3088\u3044\u3002<\/p>\n<p>\u4e0b\u8a18\u306f\u5f0a\u793e\u306b\u3066\u8089\u4ed8\u3051\u3057\u305f\u4f01\u696d\u50cf\u306e\u30b5\u30f3\u30d7\u30eb\u3067\u3042\u308b\u3002\u793e\u540d\u3084\u4ee3\u8868\u8005\u540d\u306f\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u4fbf\u5b9c\u4e0a\u300c\u25cf\u300d\u3067\u8a18\u8f09\u3057\u3066\u3044\u308b\u304c\u3001\u67b6\u7a7a\u306e\u793e\u540d\u30fb\u4eba\u7269\u540d\u3092\u5165\u308c\u3066\u3082\u3088\u3044\u3002<\/p>\n<div id=\"attachment_7160\" style=\"width: 1842px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7160\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1.jpg\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u30b5\u30f3\u30d7\u30eb\u300c\u4f01\u696d\u50cf\u306e\u30b5\u30f3\u30d7\u30eb\u300d\" width=\"1832\" height=\"842\" class=\"size-full wp-image-7160\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1.jpg 1832w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1-300x138.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1-1024x471.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1-768x353.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1-1536x706.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1-718x330.jpg 718w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/><p id=\"caption-attachment-7160\" class=\"wp-caption-text\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u30b5\u30f3\u30d7\u30eb\u300c\u4f01\u696d\u50cf\u306e\u30b5\u30f3\u30d7\u30eb\u300d<\/p><\/div>\n<p>\u6b21\u306b\u3001\u4eba\u7269\u50cf\u3092\u540c\u69d8\u306b\u8089\u4ed8\u3051\u3057\u3066\u3044\u304f\u3002\u8ab2\u984c\u3084\u90e8\u9580\u3001\u5f79\u8077\u306a\u3069\u306e\u57fa\u6e96\u30c7\u30fc\u30bf\u304c\u3042\u308b\u306e\u3067\u3001\u305d\u3053\u304b\u3089\u3088\u308a\u5177\u4f53\u7684\u306a\u500b\u4eba\u30a4\u30e1\u30fc\u30b8\u3092\u4f5c\u308a\u4e0a\u3052\u3066\u3044\u304f\u3002\u5b9f\u5728\u3059\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u62c5\u5f53\u8005\u3092\u601d\u3044\u6d6e\u304b\u3079\u306a\u304c\u3089\u9032\u3081\u308b\u3068\u3088\u3044\u3002\u4e0b\u8a18\u306f\u5f0a\u793e\u306b\u3066\u8089\u4ed8\u3051\u3057\u305f\u500b\u4eba\u50cf\u306e\u30b5\u30f3\u30d7\u30eb\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_7161\" style=\"width: 1834px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7161\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1.jpg\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u30b5\u30f3\u30d7\u30eb\u300c\u500b\u4eba\u50cf\u306e\u30b5\u30f3\u30d7\u30eb\u300d\" width=\"1824\" height=\"1852\" class=\"size-full wp-image-7161\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1.jpg 1824w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1-295x300.jpg 295w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1-1009x1024.jpg 1009w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1-768x780.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1-1513x1536.jpg 1513w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1-718x729.jpg 718w\" sizes=\"(max-width: 1824px) 100vw, 1824px\" \/><p id=\"caption-attachment-7161\" class=\"wp-caption-text\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u30b5\u30f3\u30d7\u30eb\u300c\u500b\u4eba\u50cf\u306e\u30b5\u30f3\u30d7\u30eb\u300d<\/p><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u6e96\u306bBtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u3068\u5177\u4f53\u6027\u306e\u3042\u308bBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3067\u304d\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%90%E7%84%A1%E6%96%99%E3%82%B5%E3%83%B3%E3%83%97%E3%83%AB%E3%81%82%E3%82%8A%E3%80%91BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%AE%E4%BD%9C%E6%88%90%E3%81%A8%E3%83%86%E3%83%B3%E3%83%97%E3%83%AC%E3%83%BC%E3%83%88\"><\/span>\u3010\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u3042\u308a\u3011BtoB\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0b\u8a18\u306f\u3001\u696d\u52d9\u30b7\u30b9\u30c6\u30e0\u3092\u958b\u767a\u30fb\u8ca9\u58f2\u3059\u308bIT\u4f01\u696d\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u5177\u4f53\u5316\u3059\u308b\u305f\u3081\u306b\u4f5c\u6210\u3057\u305fBtoB\u30da\u30eb\u30bd\u30ca\u306e\u4f8b\u3060\u3002\u793e\u5185\u306e\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u306e\u62c5\u5f53\u8005\u3092\u30e2\u30c7\u30eb\u5316\u3057\u305fBtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u30b7\u30fc\u30c8\u3068\u306a\u3063\u3066\u3044\u308b\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/persona.xlsx\">BtoB\u30da\u30eb\u30bd\u30ca\u30b7\u30fc\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u3082\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3067\u304d\u308b\u306e\u3067\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30a8\u30af\u30bb\u30eb\u3092\u898b\u306a\u304c\u3089\u4e0b\u8a18\u3001\u8aad\u307f\u9032\u3081\u3066\u6b32\u3057\u3044\u3002<\/p>\n<div id=\"attachment_7158\" style=\"width: 1304px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7158\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1.jpg\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u30b7\u30fc\u30c8\u306e\u4f8b\" width=\"1294\" height=\"1932\" class=\"size-full wp-image-7158\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1.jpg 1294w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1-201x300.jpg 201w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1-686x1024.jpg 686w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1-768x1147.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1-1029x1536.jpg 1029w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img01-1-718x1072.jpg 718w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><p id=\"caption-attachment-7158\" class=\"wp-caption-text\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u30b7\u30fc\u30c8\u306e\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306f<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u3001\u5f0a\u793e\u306b\u3066\u4f5c\u6210\u3057\u305f\u30b5\u30f3\u30d7\u30eb\u306eBtoB\u30da\u30eb\u30bd\u30ca\u30b7\u30fc\u30c8\u3067\u3042\u308b\u3002\u3053\u308c\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u5fa1\u793e\u306e\u5546\u6750\u306b\u5408\u308f\u305b\u3066\u9805\u76ee\u306a\u3069\u3092\u81ea\u7531\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3082\u3089\u3048\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<div data-post-id=\"9893\" class=\"insert-page insert-page-9893 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\" rel=\"noopener\" target=\"_blank\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E4%BD%9C%E6%88%90%E3%81%A7%E9%87%8D%E8%A6%81%E3%81%AA%E6%83%85%E5%A0%B1%E3%81%AE%E9%9B%86%E3%82%81%E6%96%B9\"><\/span>BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3067\u91cd\u8981\u306a\u60c5\u5831\u306e\u96c6\u3081\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3001BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306e\u96c6\u3081\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u3002\u5177\u4f53\u6027\u30fb\u4fe1\u6191\u6027\u306e\u3042\u308bBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u308c\u3082\u5fc5\u8981\u306a\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u3067\u3042\u308b\u305f\u3081\u3001\u3067\u304d\u308b\u9650\u308a\u5b9f\u65bd\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<ol>\n<li>\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u5c65\u6b74<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u62c5\u5f53\u8005\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/li>\n<\/ol>\n<h3>\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3067\u6700\u3082\u9700\u8981\u306a\u60c5\u5831\u6e90\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3060\u3002\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u30fb\u500b\u4eba\u50cf\u306e\u9867\u5ba2\u304c\u591a\u3044\u306e\u304b\uff1f\u306e\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u3001\u5546\u8ac7\u5c65\u6b74\u3084\u540d\u523a\u30c7\u30fc\u30bf\u3092\u3057\u3063\u304b\u308a\u6b8b\u3057\u3066\u3044\u308c\u3070\u3001\u3069\u3046\u3044\u3046\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u304c\u591a\u3044\u304b\uff1f\u3069\u3093\u306a\u90e8\u9580\u306e\u3069\u3093\u306a\u5f79\u8077\u306e\u65b9\u304c\u591a\u3044\u304b\u306a\u3069\u3082\u5177\u4f53\u7684\u306b\u5206\u6790\u304c\u53ef\u80fd\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\uff08\u9867\u5ba2\u30ea\u30b9\u30c8\u3084\u540d\u523a\u60c5\u5831\u3001\u904e\u53bb\u306e\u5546\u8ac7\u8a18\u9332\u306a\u3069\uff09\u3092\u3067\u304d\u308b\u9650\u308a\u53ce\u96c6\u3057\u3001BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306b\u6d3b\u7528\u3057\u3088\u3046\u3002<\/p>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u5c65\u6b74<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u5c65\u6b74\u3082BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3067\u6d3b\u7528\u3067\u304d\u308b\u3002\u3069\u3093\u306a\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u304b\u3001\u4f55\u306b\u60a9\u3093\u3067\u3044\u308b\u306e\u304b\u306a\u3069\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u6027\u306e\u3042\u308bBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3067\u304d\u308b\u3002<\/p>\n<p>\u300c\u9867\u5ba2\u306e\u58f0\u300d\u3092\u76f4\u63a5\u5438\u3044\u4e0a\u3052\u3066\u3044\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u30c7\u30fc\u30bf\u306f\u975e\u5e38\u306b\u8cb4\u91cd\u3067\u3042\u308b\u3002BtoB\u30da\u30eb\u30bd\u30ca\u306f\u5b9f\u5728\u3059\u308b\u304b\u306e\u3088\u3046\u306b\u4eba\u7269\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u5c65\u6b74\u304c\u3042\u308b\u304b\u306a\u3044\u304b\u3067\u89e3\u50cf\u5ea6\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u65e2\u5b58\u9867\u5ba2\u306e\u62c5\u5f53\u8005\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u306f\u5b9f\u5728\u3059\u308b\u304b\u306e\u3088\u3046\u306b\u4eba\u7269\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u3001\u5b9f\u5728\u3059\u308b\u4eba\u7269\uff08\u65e2\u5b58\u9867\u5ba2\u306e\u62c5\u5f53\u8005\uff09\u306b\u76f4\u63a5\u8a71\u3092\u805e\u3044\u3066\u3001\u60c5\u5831\u3092\u96c6\u3081\u308b\u3068\u3001\u5177\u4f53\u6027\u3068\u4fe1\u6191\u6027\u304c\u9ad8\u304f\u306a\u308a\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044BtoB\u30da\u30eb\u30bd\u30ca\u304c\u4f5c\u6210\u3067\u304d\u308b\u3002<\/p>\n<p>\u666e\u6bb5\u306e\u696d\u52d9\u5185\u5bb9\u3001\u8ab2\u984c\u3001\u3053\u308c\u304b\u3089\u3084\u308a\u305f\u3044\u3053\u3068\u3001\u4e3b\u306a\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u306a\u3069\u3001\u805e\u3051\u308b\u3053\u3068\u306f\u305f\u304f\u3055\u3093\u3042\u308b\u306e\u3067\u3001\u30d2\u30e4\u30ea\u30f3\u30b0\u3067\u304d\u308b\u95a2\u4fc2\u6027\u304c\u69cb\u7bc9\u3067\u304d\u3066\u3044\u308b\u5834\u5408\u306f\u3001BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u524d\u306b\u30d2\u30e4\u30ea\u30f3\u30b0\u3092\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<h3>\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/h3>\n<p>\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\u3092WEB\u4e0a\u306b\u4f5c\u308a\u3001\u305d\u3053\u3067\u666e\u6bb5\u306e\u696d\u52d9\u5185\u5bb9\u3001\u8ab2\u984c\u3001\u3053\u308c\u304b\u3089\u3084\u308a\u305f\u3044\u3053\u3068\u3001\u4e3b\u306a\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u306a\u3069\u3092\u8abf\u67fb\u3059\u308b\u3002\u30d2\u30e4\u30ea\u30f3\u30b0\u540c\u69d8\u3001\u5177\u4f53\u6027\u30fb\u4fe1\u6191\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3067\u304d\u308b\u305f\u3081\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306f\u305c\u3072\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3059\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E4%BD%9C%E6%88%90%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3067\u306f\u3001\u4ee5\u4e0b\u306e3\u70b9\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u81ea\u793e\u76ee\u7dda\u3067\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u306a\u3044<\/li>\n<li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u5c11\u6570\u306e\u610f\u898b\u3092\u5f37\u304f\u53cd\u6620\u3055\u305b\u306a\u3044<\/li>\n<li>\u4e00\u5ea6\u4f5c\u3063\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5b9a\u671f\u7684\u306b\u300c\u898b\u76f4\u3057\u300d\u3092\u884c\u3046<\/li>\n<\/ol>\n<p>\u81ea\u793e\u76ee\u7dda\u3067\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u5c11\u6570\u306e\u610f\u898b\u3092\u5f37\u304f\u53cd\u6620\u3055\u305b\u305f\u308a\u3059\u308b\u3068\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u50cf\u304b\u3089\u304b\u3051\u96e2\u308c\u305fBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046\u3002\u305d\u306e\u3088\u3046\u306aBtoB\u30da\u30eb\u30bd\u30ca\u3092\u3082\u3068\u306bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3082\u52b9\u679c\u306f\u898b\u8fbc\u3081\u306a\u3044\u305f\u3081\u3001\u306a\u308b\u3079\u304f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3088\u3046\u3002<\/p>\n<h3>\u81ea\u793e\u76ee\u7dda\u3067\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u306a\u3044<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u6642\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u907f\u3051\u308b\u3079\u304d\u3060\u3002\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u306f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u300c\u3053\u3046\u3044\u3046\u4eba\u304c\u3044\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3063\u305f\u9858\u671b\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<p>\u6975\u8ad6\u3067\u306f\u3042\u308b\u304c\u3001\u300c\u81ea\u793e\u88fd\u54c1\u306f\u8ab2\u984cA\u3092\u89e3\u6c7a\u3067\u304d\u308b\u306e\u3067\u3001\u8ab2\u984cA\u3092\u6301\u3064\u4eba\u3092BtoB\u30da\u30eb\u30bd\u30ca\u306b\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u5177\u5408\u3060\u3002\u3053\u306e\u5834\u5408\u3001BtoB\u30da\u30eb\u30bd\u30ca\u304c\u5b9f\u969b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u3068\u4e56\u96e2\u3057\u3001\u771f\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u898b\u843d\u3068\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u904e\u7a0b\u3067\u306f\u3001\u8a73\u7d30\u3092\u4f5c\u308a\u3053\u3080\u3042\u307e\u308a\u300c\u3053\u3046\u3044\u3046\u4eba\u306a\u3089\u90fd\u5408\u304c\u826f\u3044\u300d\u3068\u6c17\u4ed8\u304b\u306c\u3046\u3061\u306b\u8003\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5c11\u306a\u304f\u306a\u3044\u3002BtoB\u30da\u30eb\u30bd\u30ca\u306f\u3001\u3042\u304f\u307e\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8d77\u70b9\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u9006\u7b97\u3057\u305fBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u304b\u8a55\u4fa1\u3067\u304d\u305a\u3001\u7d50\u679c\u7684\u306b\u53d7\u6ce8\u306b\u81f3\u3089\u306a\u3044\u3068\u3044\u3046\u4e8b\u614b\u3092\u62db\u304d\u304b\u306d\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306f\u3053\u3046\u3042\u308b\u3079\u304d\u3068\u3044\u3046\u5148\u5165\u89b3\u306f\u6368\u3066\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3059\u308b<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002\u4e3b\u89b3\u3084\u63a8\u6e2c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u610f\u898b\u306a\u3069\u3092\u6839\u62e0\u3068\u3057\u3066\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u50cf\u3092\u4f5c\u6210\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304b\u306a\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u50cf\u3068\u4e56\u96e2\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046\u3002\u81ea\u793e\u8d77\u70b9\u3067\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u9ad8\u3081\u3084\u3059\u3044\u3002<\/p>\n<p>\u5148\u8ff0\u3057\u305f\u901a\u308a\u3001\u4e0b\u8a18\u306e\uff14\u3064\u306e\u30c7\u30fc\u30bf\u3092\u4e2d\u5fc3\u306bBtoB\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3092\u9032\u3081\u3088\u3046\u3002<\/p>\n<ol>\n<li>\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u5c65\u6b74<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u62c5\u5f53\u8005\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/li>\n<\/ol>\n<h3>\u5c11\u6570\u306e\u610f\u898b\u3092\u5f37\u304f\u53cd\u6620\u3055\u305b\u306a\u3044<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306b\u3001\u7d44\u7e54\u5185\u3067\u6a29\u529b\u3092\u6301\u3064\u500b\u4eba\u306e\u610f\u898b\u3092BtoB\u30da\u30eb\u30bd\u30ca\u306b\u5f37\u304f\u53cd\u6620\u3055\u305b\u3066\u306f\u3044\u3051\u306a\u3044\u3002\u5c11\u6570\u306e\u610f\u898b\u3092\u5f37\u304f\u53cd\u6620\u3055\u305b\u308b\u3068\u3001\u4eee\u306b\u305d\u306e\u8005\u306e\u4eee\u8aac\u304c\u5927\u304d\u304f\u4e56\u96e2\u3057\u3066\u3044\u305f\u5834\u5408\u306f\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u6839\u62e0\u3084\u610f\u898b\u304c\u3042\u3063\u3066\u58f0\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002\u3057\u304b\u3057\u3001\u3042\u308b\u610f\u898b\u306e\u58f0\u304c\u5927\u304d\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u4ed6\u306e\u3069\u3093\u306a\u610f\u898b\u3082\u3075\u3055\u3050\u5fc5\u8981\u306f\u306a\u3044\u3002BtoB\u30da\u30eb\u30bd\u30ca\u306f\u3001\u8b70\u8ad6\u306e\u4f59\u5730\u304c\u591a\u3044\u307b\u3069\u6700\u7d42\u7684\u306b\u306f\u5168\u54e1\u304c\u7d0d\u5f97\u3067\u304d\u308b\u3082\u306e\u306b\u4ed5\u4e0a\u304c\u308b\u3002<\/p>\n<p>\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u3044\u308b\u5206\u3001\u3080\u3057\u308d\u73fe\u5834\u306e\u4eba\u9593\u306e\u65b9\u304c\u9867\u5ba2\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u4eba\u9593\u3068\u3001\u3088\u308a\u9867\u5ba2\u306b\u8fd1\u3044\u7acb\u5834\u3067\u696d\u52d9\u3057\u3066\u3044\u308b\u4eba\u9593\u3067\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3067\u304d\u308b\u3053\u3068\u304c\u7406\u60f3\u3060\u3002<\/p>\n<h3>\u4e00\u5ea6\u4f5c\u3063\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5b9a\u671f\u7684\u306b\u300c\u898b\u76f4\u3057\u300d\u3092\u884c\u3046<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u306f\u3001\u4e00\u5ea6\u4f5c\u6210\u3057\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u898b\u76f4\u3057\u3068\u66f4\u65b0\u3092\u884c\u3046\u3053\u3068\u304c\u524d\u63d0\u3067\u3042\u308b\u3002\u5e02\u5834\u74b0\u5883\u3084\u7af6\u5408\u72b6\u6cc1\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u3053\u3046\u3002<\/p>\n<p>\u53e4\u3044\u30da\u30eb\u30bd\u30ca\u3092\u4f7f\u3044\u7d9a\u3051\u308b\u3068\u3001\u5b9f\u614b\u3068\u306e\u4e56\u96e2\u304c\u767a\u751f\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7cbe\u5ea6\u304c\u4e0b\u304c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002\u7279\u306bBtoB\u3067\u306f\u3001\u62c5\u5f53\u8005\u306e\u7570\u52d5\u3084\u7d44\u7e54\u6539\u7de8\u306a\u3069\u306b\u3088\u3063\u3066\u300c\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u300d\u81ea\u4f53\u304c\u5909\u308f\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u5b9a\u671f\u7684\u306a\u691c\u8a3c\u304c\u6b20\u304b\u305b\u306a\u3044\u3002<\/p>\n<p>\u898b\u76f4\u3057\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u534a\u671f\u306b\u4e00\u5ea6\u306e\u5b9a\u671f\u30ec\u30d3\u30e5\u30fc\u3092\u57fa\u672c\u3068\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f\u969b\u306b\u3082\u518d\u691c\u8a0e\u3059\u308b\u306e\u304c\u671b\u307e\u3057\u3044\u3002<\/p>\n<ol>\n<li>\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u30fb\u6599\u91d1\u4f53\u7cfb\u3092\u5909\u66f4\u3057\u305f\u3068\u304d<\/li>\n<li>\u65b0\u3057\u3044\u4e3b\u8981\u9867\u5ba2\u5c64\uff08\u696d\u754c\u30fb\u898f\u6a21\uff09\u304c\u5897\u3048\u305f\u3068\u304d<\/li>\n<li>\u55b6\u696d\u73fe\u5834\u3067\u5931\u6ce8\u7406\u7531\u304c\u5909\u5316\u3057\u305f\u3068\u304d<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53cd\u5fdc\u7387\u304c\u4f4e\u4e0b\u3057\u59cb\u3081\u305f\u3068\u304d<\/li>\n<\/ol>\n<p>\u898b\u76f4\u3057\u306e\u969b\u306f\u3001\u55b6\u696d\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u306e\u73fe\u5834\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u5c64\u304c\u4eca\u3082\u3063\u3068\u3082\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u5b9a\u91cf\u7684\u306b\u78ba\u8a8d\u3057\u3088\u3046\u3002\u3055\u3089\u306b\u3001\u30da\u30eb\u30bd\u30ca\u304c\u793e\u5185\u5168\u4f53\u306b\u5171\u6709\u3055\u308c\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u57fa\u6e96\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3082\u5b9a\u6027\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<div data-post-id=\"9893\" class=\"insert-page insert-page-9893 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u4f01\u696d\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r40\/\" rel=\"noopener\" target=\"_blank\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4ed5\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u9867\u5ba2\u50cf\u3092\u7d44\u7e54\u5185\u3067\u5171\u901a\u30fb\u7d71\u4e00\u3067\u304d\u308b\u3002\u307e\u305f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306b\u5f37\u304f\u8a34\u6c42\u3067\u304d\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u308f\u304b\u308b\u3002<\/p>\n<p>\u81ea\u793e\u8d77\u70b9\u3067\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u5c11\u6570\u306e\u610f\u898b\u3092\u5f37\u304f\u53cd\u6620\u3055\u305b\u305f\u308a\u3059\u308b\u3068\u3001\u5b9f\u969b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u304b\u3089\u304b\u3051\u96e2\u308c\u305fBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3044\u3001BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u305f\u610f\u5473\u306f\u306a\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u5c65\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u672c\u30b3\u30e9\u30e0\u3067\u7d39\u4ecb\u3057\u305fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051\u306e<a 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