{"id":7129,"date":"2025-12-16T15:15:02","date_gmt":"2025-12-16T06:15:02","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=7129"},"modified":"2026-05-02T20:00:03","modified_gmt":"2026-05-02T11:00:03","slug":"%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%83%9e%e3%83%83%e3%83%97%e3%81%a8%e3%81%af%ef%bc%9f%e4%bd%9c%e3%82%8a%e6%96%b9%e3%82%92%e4%be%8b%e3%81%a8","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-btob-customerjourneymap","title":{"rendered":"BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3068\u306f\uff1f\u6d3b\u7528\u4e8b\u4f8b\u30fb\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u3042\u308a"},"content":{"rendered":"<p>\u9867\u5ba2\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u30fb\u4f7f\u7528\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u3092\u56f3\u89e3\u5316\u3057\u305f\u3082\u306e\u3092\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3068\u547c\u3076\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3068\u304d\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3064\u30de\u30c3\u30d7\u3060\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6982\u8981\u3084\u4f5c\u6210\u76ee\u7684\u306b\u3064\u3044\u3066\u3001BtoB\u4f01\u696d\u5411\u3051\u306b\u8aac\u660e\u3059\u308b\u3002\u30a8\u30af\u30bb\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3082\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u76ee\u7684\u30fb\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>BtoB\u3067\u306f\u3001\u5546\u54c1\u3092\u8cb7\u3046\u306e\u304c\u300c\u500b\u4eba\u300d\u3067\u306f\u306a\u304f\u300c\u4f1a\u793e\u300d\u3067\u3042\u308b\u305f\u3081\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u304c\u3068\u3066\u3082\u8907\u96d1\u306b\u306a\u308b\u3002\u62c5\u5f53\u3060\u3051\u3067\u306a\u304f\u3001\u4e0a\u53f8\u3001\u7d4c\u55b6\u5c64\u306a\u3069\u3001\u8907\u6570\u306e\u90e8\u9580\u3068\u4eba\u304c\u95a2\u308f\u3063\u3066\u6c7a\u3081\u308b\u306e\u304c\u4e00\u822c\u7684\u3060\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u691c\u8a0e\u304c\u4e00\u5ea6\u6b62\u307e\u308a\u3001\u6570\u304b\u6708\u5f8c\u306b\u518d\u958b\u3059\u308b\u3053\u3068\u3082\u591a\u3044\u3002\u3053\u306e\u3088\u3046\u306b\u5165\u308a\u7d44\u3093\u3060\u6d41\u308c\u3092\u6574\u7406\u3057\u3066\u898b\u3048\u308b\u5316\u3059\u308b\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3060\u3002<\/p>\n<p>BtoB\u306e\u8cfc\u8cb7\u306f\u3001\u611f\u60c5\u3088\u308a\u3082\u300c\u8ab2\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3067\u304d\u308b\u304b\u300d\u304c\u4e2d\u5fc3\u306b\u306a\u308b\u3002\u3064\u307e\u308a\u3001\u300c\u3053\u306e\u88fd\u54c1\u3092\u4f7f\u3048\u3070\u81ea\u793e\u306e\u554f\u984c\u3092\u3069\u3046\u6539\u5584\u3067\u304d\u308b\u306e\u304b\u300d\u300c\u5c0e\u5165\u3057\u3066\u3082\u30ea\u30b9\u30af\u304c\u5c11\u306a\u3044\u304b\u300d\u3068\u3044\u3063\u305f\u5b9f\u52d9\u7684\u30fb\u5408\u7406\u7684\u306a\u5224\u65ad\u6750\u6599\u304c\u6c42\u3081\u3089\u308c\u308b\u3002\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u60c5\u5831\u3092\u3069\u306e\u6bb5\u968e\u3067\u3001\u8ab0\u306b\u3001\u3069\u3046\u4f1d\u3048\u308b\u304b\u3092\u6574\u7406\u3067\u304d\u308b\u3002<\/p>\n<h3>BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044<\/h3>\n<p>BtoB\uff08\u4f01\u696d\u9593\u53d6\u5f15\uff09\u3068BtoC\uff08\u5bfe\u6d88\u8cbb\u8005\u53d6\u5f15\uff09\u306f\u3001\u3069\u3061\u3089\u3082\u300c\u30e2\u30ce\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u306f\u540c\u3058\u3060\u304c\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u30fb\u52d5\u6a5f\u30fb\u691c\u8a0e\u671f\u9593\u306a\u3069\u306e\u69cb\u9020\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>BtoB\uff08\u4f01\u696d\u9593\u53d6\u5f15\uff09<\/th>\n<th>BtoC\uff08\u5bfe\u6d88\u8cbb\u8005\u53d6\u5f15\uff09<\/th>\n<\/tr>\n<tr>\n<td>\u610f\u601d\u6c7a\u5b9a<\/td>\n<td>\u8907\u6570\u90e8\u9580\u30fb\u8907\u6570\u4eba\u304c\u95a2\u4e0e\uff08\u7a1f\u8b70\uff09<\/td>\n<td>\u500b\u4eba\u3001\u307e\u305f\u306f\u4e16\u5e2f<\/td>\n<\/tr>\n<tr>\n<td>\u52d5\u6a5f<\/td>\n<td>\u8ab2\u984c\u89e3\u6c7a\u3001\u58f2\u4e0a\/\u52b9\u7387\u5411\u4e0a\uff08\u8ad6\u7406\u7684\uff09<\/td>\n<td>\u611f\u60c5\u3001\u6b32\u6c42\u3001\u5229\u4fbf\u6027\uff08\u611f\u899a\u7684\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e\u671f\u9593<\/td>\n<td>\u9577\u671f\uff08\u6570\u30f6\u6708\u301c\u6570\u5e74\uff09<\/td>\n<td>\u77ed\u671f\uff08\u5373\u65e5\u301c\u6570\u9031\u9593\uff09<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u307e\u305a\u3001BtoC\u306f\u300c\u500b\u4eba\u300d\u304c\u8cfc\u5165\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u3002\u305f\u3068\u3048\u3070\u6d0b\u670d\u3084\u5bb6\u96fb\u3084\u30a2\u30d7\u30ea\u306e\u3088\u3046\u306b\u3001\u611f\u60c5\u3084\u597d\u307f\u3001\u4fa1\u683c\u306e\u5b89\u3055\u3001\u624b\u8efd\u3055\u3068\u3044\u3063\u305f\u611f\u899a\u7684\u306a\u8981\u7d20\u304c\u8cfc\u8cb7\u3092\u5de6\u53f3\u3059\u308b\u3002\u8cfc\u5165\u3092\u6c7a\u3081\u308b\u306e\u306f\u672c\u4eba\uff08\u307e\u305f\u306f\u5bb6\u65cf\uff09\u3067\u3042\u308a\u5224\u65ad\u3082\u65e9\u3044\u3002\u3064\u307e\u308a\u300c\u6b32\u3057\u3044\u300d\u3068\u601d\u3063\u305f\u77ac\u9593\u306b\u884c\u52d5\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u691c\u8a0e\u671f\u9593\u306f\u77ed\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001BtoB\u306f\u4f01\u696d\u540c\u58eb\u306e\u53d6\u5f15\u3067\u3042\u308a\u3001\u8cfc\u8cb7\u306e\u76ee\u7684\u306f\u300c\u4f1a\u793e\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u300d\u306b\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u696d\u52d9\u52b9\u7387\u3092\u4e0a\u3052\u305f\u3044\u300d\u300c\u30b3\u30b9\u30c8\u3092\u6e1b\u3089\u3057\u305f\u3044\u300d\u300c\u65b0\u898f\u9867\u5ba2\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u7d4c\u55b6\u30fb\u7d44\u7e54\u306e\u8ab2\u984c\u304c\u51fa\u767a\u70b9\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u8cfc\u8cb7\u306e\u5224\u65ad\u306b\u306f\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u308f\u308a\u3001\u62c5\u5f53\u8005\u304c\u9078\u5b9a\u3057\u305f\u5f8c\u306b\u4e0a\u53f8\u3084\u7d4c\u55b6\u5c64\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u3001\u7d4c\u7406\u90e8\u306a\u3069\u306e\u8907\u6570\u306e\u90e8\u9580\u95a2\u4fc2\u8005\u306e\u627f\u8a8d\u3092\u7d4c\u3066\u6c7a\u5b9a\u3059\u308b\u3002\u610f\u601d\u6c7a\u5b9a\u304c\u8907\u96d1\u306a\u305f\u3081\u3001\u691c\u8a0e\u671f\u9593\u306f\u6570\u304b\u6708\u304b\u30891\u5e74\u4ee5\u4e0a\u306b\u53ca\u3076\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001BtoB\u3067\u306f\u300c\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u300d\u300c\u4ed6\u793e\u4e8b\u4f8b\u300d\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u300d\u306a\u3069\u3001\u6839\u62e0\u3092\u793a\u3059\u60c5\u5831\u304c\u91cd\u8996\u3055\u308c\u308b\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u76ee\u7684\u3082\u3001\u3053\u3046\u3057\u305f\u8907\u96d1\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u793e\u5185\u3067\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002<\/p>\n<h3>\u30de\u30c3\u30d7\u304c\u300c\u610f\u5473\u306a\u3044\u300d\u300c\u53e4\u3044\u300d\u3068\u8a00\u308f\u308c\u308b3\u3064\u306e\u7406\u7531\u3068\u5bfe\u51e6\u6cd5<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u304c\u300c\u610f\u5473\u304c\u306a\u3044\u300d\u300c\u53e4\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u304c\u3001\u5b9f\u969b\u306b\u306f\u30de\u30c3\u30d7\u305d\u306e\u3082\u306e\u306b\u554f\u984c\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u4f5c\u308a\u65b9\u3084\u904b\u7528\u306e\u4ed5\u65b9\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u305d\u306e\u4ee3\u8868\u7684\u306a3\u3064\u306e\u7406\u7531\u3092\u793a\u3059\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:62px;min-height:48px;line-height:48px\"><i class=\"sui sui-star\" style=\"font-size:48px;color:#ffe875\"><\/i> BtoC\u5411\u3051\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d41\u7528\u3057\u3066\u3044\u308b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:62px\">\nBtoC\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3057\u3066\u4f5c\u6210\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u300c\u500b\u4eba\u306e\u611f\u60c5\u3084\u885d\u52d5\u3067\u5373\u6c7a\u3059\u308b\u8cfc\u8cb7\u884c\u52d5\u300d\u3092\u524d\u63d0\u306b\u3057\u305f\u6d45\u3044\u5185\u5bb9\u306b\u306a\u308a\u3001BtoB\u7279\u6709\u306e\u300c\u8907\u6570\u4eba\u306b\u3088\u308b\u610f\u601d\u6c7a\u5b9a\u300d\u3084\u300c\u9577\u671f\u7684\u306a\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u300d\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u30de\u30c3\u30d7\u306f\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u884c\u52d5\u3068\u306e\u4e56\u96e2\u304c\u5927\u304d\u304f\u3001\u73fe\u5834\u3067\u6d3b\u7528\u3055\u308c\u308b\u3053\u3068\u306f\u5c11\u306a\u3044\u3002<br \/>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:62px;min-height:48px;line-height:48px\"><i class=\"sui sui-star\" style=\"font-size:48px;color:#ffe875\"><\/i> \u4f5c\u3063\u3066\u7d42\u308f\u308a\u3001\u66f4\u65b0\u3055\u308c\u306a\u3044<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:62px\">\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4e00\u5ea6\u4f5c\u6210\u3057\u305f\u5f8c\u3001\u793e\u5185\u3067\u5171\u6709\u3055\u308c\u305a\u3001\u653e\u7f6e\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u6d3b\u52d5\u5185\u5bb9\u304c\u5909\u5316\u3057\u3066\u3082\u3001\u30de\u30c3\u30d7\u304c\u53e4\u3044\u307e\u307e\u3067\u3042\u308c\u3070\u610f\u5473\u3092\u5931\u3046\u3002\u672c\u6765\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u6a5f\u80fd\u3059\u3079\u304d\u3082\u306e\u3067\u3042\u308a\u3001\u534a\u5e74\u304b\u30891\u5e74\u3054\u3068\u306b\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<br \/>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:62px;min-height:48px;line-height:48px\"><i class=\"sui sui-star\" style=\"font-size:48px;color:#ffe875\"><\/i> \u9867\u5ba2\u306e\u5b9f\u969b\u306e\u884c\u52d5\u3084\u8ab2\u984c\u3092\u53cd\u6620\u3057\u3066\u3044\u306a\u3044<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:62px\">\n\u793e\u5185\u306e\u60f3\u5b9a\u3060\u3051\u3067\u4f5c\u3089\u308c\u305f\u30de\u30c3\u30d7\u306f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u884c\u52d5\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3068\u4e56\u96e2\u3057\u3084\u3059\u3044\u3002BtoB\u3067\u306f\u3001\u691c\u8a0e\u304c\u9014\u4e2d\u3067\u4e2d\u65ad\u3055\u308c\u305f\u308a\u3001\u534a\u5e74\u5f8c\u306b\u518d\u958b\u3055\u308c\u308b\u306a\u3069\u3001\u975e\u9023\u7d9a\u7684\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3082\u591a\u3044\u3002\u5b9f\u969b\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u30de\u30c3\u30d7\u3092\u66f4\u65b0\u3057\u306a\u3051\u308c\u3070\u3001\u73fe\u5834\u3067\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u306b\u306f\u306a\u3089\u306a\u3044\u3002<br \/>\n<\/div><\/div>\n<p>\u3053\u3046\u3057\u305f\u554f\u984c\u3092\u56de\u907f\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u904b\u7528\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<ol>\n<li>\u55b6\u696d\u3084\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u306a\u3069\u3001\u73fe\u5834\u306e\u610f\u898b\u3092\u53cd\u6620\u3057\u3066\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u534a\u671f\u301c1\u5e74\u3054\u3068\u306b\u5b9a\u671f\u7684\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<\/ol>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u300c\u7406\u8ad6\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u8cc7\u6599\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u73fe\u5834\u3067\u4f7f\u3046\u30c4\u30fc\u30eb\u300d\u3068\u3057\u3066\u80b2\u3066\u308b\u610f\u8b58\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<h2>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8a2d\u8a08\u65b9\u6cd5\u3068\u4f5c\u308a\u65b9\u300c\u5177\u4f53\u4f8b\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u300d<\/h2>\n<p>\u3067\u306fBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3092\u89e3\u8aac\u3059\u308b\u3002\u5177\u4f53\u7684\u306a\u6d41\u308c\u306f\u6b21\u306e\uff15\u30b9\u30c6\u30c3\u30d7\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9<\/span><\/div>\n<ol>\n<li>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\uff08\u30d5\u30a7\u30fc\u30ba\uff09\u3092\u5b9a\u7fa9\u3059\u308b<\/li>\n<li>\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u300c\u884c\u52d5\u300d\u300c\u611f\u60c5\u300d\u300c\u8ab2\u984c\u300d\u3092\u6df1\u6398\u308a\u3059\u308b<\/li>\n<li>\u9069\u5207\u306a\u300c\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u300d\u3068\u300c\u65bd\u7b56\u300d\u3092\u7d10\u3065\u3051\u308b<\/li>\n<li>\u30de\u30c3\u30d7\u3092\u300c\u65bd\u7b56\u300d\u3068\u300cKPI\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080<\/li>\n<\/ol>\n<\/div>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u3001\u884c\u52d5\u3084\u601d\u8003\u3092\u6df1\u6398\u308a\u3057\u3084\u3059\u3044\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3084\u601d\u8003\u3092\u6df1\u6398\u308a\u3067\u304d\u308c\u3070\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3067\u304d\u308b\u305f\u3081\u3001\u6700\u521d\u306e\u6bb5\u968e\u3067\u3042\u308b\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u306f\u975e\u5e38\u306b\u91cd\u8981\u3060\u3002<\/p>\n<h3>\u624b\u9806\uff11\uff1aBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u6700\u521d\u306e\u6bb5\u968e\u306f\u3001\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u304b\u3089\u3060\u3002\u5e74\u9f62\u3084\u6027\u5225\u3001\u8077\u696d\u3001\u5f79\u8077\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u307b\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u3002BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8cea\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u6bb5\u968e\u3067\u3042\u308b\u305f\u3081\u3001\u624b\u3092\u629c\u304b\u305a\u306b\u3057\u3063\u304b\u308a\u3068BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3088\u3046\u3002<\/p>\n<p>\u4e0b\u8a18\u306f\u3001SFA\u30c4\u30fc\u30eb\u306e\u30da\u30eb\u30bd\u30ca\u30e2\u30c7\u30eb\u306e\u4f8b\u3060\u3002<\/p>\n<div id=\"attachment_7133\" style=\"width: 1240px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7133\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03.jpg\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u306e\u4f8b\" width=\"1230\" height=\"744\" class=\"size-full wp-image-7133\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03.jpg 1230w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-300x181.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-1024x619.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-768x465.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img03-718x434.jpg 718w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><p id=\"caption-attachment-7133\" class=\"wp-caption-text\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u306e\u4f8b<\/p><\/div>\n<p>BtoB\u3067\u306f\u3001\u500b\u4eba\u306e\u611f\u60c5\u3084\u597d\u307f\u3088\u308a\u3082\u300c\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u300d\u300c\u62c5\u5f53\u8005\u306e\u8cac\u4efb\u7bc4\u56f2\u300d\u300cKPI\u9054\u6210\u300d\u306a\u3069\u304c\u8cfc\u8cb7\u306e\u539f\u52d5\u529b\u306b\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001BtoC\u306e\u3088\u3046\u306b\u5e74\u9f62\u3084\u6027\u5225\u3067\u533a\u5207\u308b\u3088\u308a\u3082\u3001\u5f79\u8077\u3084\u6240\u5c5e\u90e8\u9580\u3001\u8a55\u4fa1\u6307\u6a19\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u5177\u4f53\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8cfc\u8cb7\u306b\u95a2\u4e0e\u3059\u308b\u4eba\u7269\u306f1\u4eba\u3067\u306f\u306a\u304f\u3001\u6c7a\u88c1\u8005\u30fb\u4f7f\u7528\u8005\u30fb\u63a8\u85a6\u8005\u306a\u3069\u8907\u6570\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u304b\u3089\u306e\u30cb\u30fc\u30ba\u3092\u53cd\u6620\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u5546\u8ac7\u30c7\u30fc\u30bf\u3001\u5931\u6ce8\u7406\u7531\u306e\u5206\u6790\u306a\u3069\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u6b21\u60c5\u5831\u3092\u57fa\u306b\u3059\u308b\u306e\u304c\u671b\u307e\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9!\u5177\u4f53\u7684\u306a\u4f01\u696d\u50cf\u30fb\u9867\u5ba2\u50cf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u65b9\u6cd5\u30fb\u8a2d\u5b9a\u624b\u9806\uff5c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u624b\u9806\uff12\uff1a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\uff08\u30d5\u30a7\u30fc\u30ba\uff09\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u8a08\u3057\u305f\u3089\u3001\u5177\u4f53\u7684\u306bBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u9805\u76ee\u3092\u57cb\u3081\u3066\u3044\u304f\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u300c\u9867\u5ba2\u884c\u52d5\u300d\u3068\u300c\u9867\u5ba2\u63a5\u70b9\u300d\u300c\u601d\u8003\u300d\u300c\u8ab2\u984c\u611f\u300d\u3092\u57cb\u3081\u308b\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u55b6\u696d\u90e8\u306e\u8ab2\u9577\u304cSFA\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3057\u305f\u30de\u30c3\u30d7\u3060\u3002BtoB\u30da\u30eb\u30bd\u30ca\u306e\u5185\u5bb9\u3092\u8e0f\u307e\u3048\u3066\u3001\u57cb\u3081\u3066\u3044\u304f\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<div id=\"attachment_7143\" style=\"width: 1404px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7143\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04.jpg\" alt=\"BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f8b\" width=\"1394\" height=\"694\" class=\"size-full wp-image-7143\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04.jpg 1394w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-300x149.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-1024x510.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-768x382.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/img04-718x357.jpg 718w\" sizes=\"(max-width: 1394px) 100vw, 1394px\" \/><p id=\"caption-attachment-7143\" class=\"wp-caption-text\">BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f8b\uff08<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/customerjourneymap.xlsx\">\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\uff09<\/p><\/div>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3067\u5177\u4f53\u5316\u3055\u308c\u305f\u4f01\u696d\u50cf\u30fb\u62c5\u5f53\u8005\u50cf\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u306a\u304c\u3089\u3001\u5404\u9805\u76ee\u3092\u57cb\u3081\u3066\u307f\u3088\u3046\u3002\u5404\u691c\u8a0e\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3084\u4e0d\u5b89\u304c\u3042\u308a\u3001\u3069\u3093\u306a\u63a5\u70b9\u304c\u6700\u9069\u3067\u3001\u3069\u3046\u3044\u3046\u601d\u8003\u3092\u6301\u3063\u3066\u3044\u305d\u3046\u304b\uff1f\u304c\u660e\u78ba\u5316\u3055\u308c\u3066\u3044\u304f\u3060\u308d\u3046\u3002<\/p>\n<p>BtoB\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u3001\u8907\u6570\u4eba\u306e\u5408\u8b70\u5236\u3092\u7d4c\u3066\u3001\u6570\u30f6\u6708\u304b\u3089\u5e74\u5358\u4f4d\u3067\u9032\u3080\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u300c\u8a8d\u77e5\u2192\u8208\u5473\u2192\u6bd4\u8f03\u691c\u8a0e\u2192\u5c0e\u5165\u300d\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3060\u3002<\/p>\n<h3>\u624b\u98063\uff1a\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u300c\u884c\u52d5\u300d\u300c\u611f\u60c5\u300d\u300c\u8ab2\u984c\u300d\u3092\u6df1\u6398\u308a\u3059\u308b<\/h3>\n<p>\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3057\u305f\u3089\u3001\u6b21\u306b\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u611f\u60c5\u3092\u62b1\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u7d30\u304b\u304f\u6398\u308a\u4e0b\u3052\u308b\u3002\u3053\u3053\u3067\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u304c\u300c\u4f55\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u308c\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u80cc\u666f\u5fc3\u7406\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u30d5\u30a7\u30fc\u30ba\u4f8b<\/th>\n<th>\u884c\u52d5<\/th>\n<th>\u611f\u60c5<\/th>\n<th>\u8ab2\u984c<\/th>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\n<ol>\n<li>\u4e0a\u53f8\u304b\u3089\u55b6\u696d\u7ba1\u7406\u6539\u5584\u306e\u6307\u793a\u3092\u53d7\u3051\u308b<\/li>\n<li>\u5c55\u793a\u4f1a\u3067SFA\u3092\u77e5\u308b<\/li>\n<li>\u77e5\u4eba\u3084\u4ee3\u7406\u5e97\u306b\u76f8\u8ac7\u3059\u308b<\/li>\n<\/ol>\n<\/td>\n<td>\u6b63\u76f4\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044<\/td>\n<td>\u81ea\u793e\u306e\u8ab2\u984c\u3092\u69cb\u9020\u5316\u3057\u3001\u6539\u5584\u30c6\u30fc\u30de\u3092\u7279\u5b9a\u3057\u305f\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u6bd4\u8f03\u691c\u8a0e<\/td>\n<td>\n<ol>\n<li>\u8907\u6570\u30d9\u30f3\u30c0\u30fc\u306e\u8aac\u660e\u4f1a\u306b\u53c2\u52a0<\/li>\n<li>\u4e8b\u4f8b\u30bb\u30df\u30ca\u30fc\u3092\u898b\u308b<\/li>\n<li>\u540c\u696d\u3078\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b<\/li>\n<li>RFP\u3084\u8981\u4ef6\u66f8\u3092\u4f5c\u308b<\/li>\n<\/ol>\n<\/td>\n<td>\u5931\u6557\u3057\u305f\u304f\u306a\u3044\u3001\u73fe\u5834\u306b\u62d2\u5426\u3055\u308c\u305f\u3089\u7d42\u308f\u308b<\/td>\n<td>\u5c0e\u5165\u5931\u6557\u306e\u56de\u907f\u6761\u4ef6\u3068\u8a55\u4fa1\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3057\u305f\u3044<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u7279\u306bBtoB\u3067\u306f\u3001\u300c\u4eca\u3059\u3050\u5c0e\u5165\u3057\u305f\u3044\u300d\u3088\u308a\u3082\u300c\u5931\u6557\u3057\u305f\u304f\u306a\u3044\u300d\u300c\u4e0a\u53f8\u3092\u8aac\u5f97\u3067\u304d\u308b\u6839\u62e0\u304c\u6b32\u3057\u3044\u300d\u3068\u3044\u3063\u305f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u52d5\u6a5f\u304c\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u914d\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u5358\u306a\u308b\u884c\u52d5\u5206\u6790\u3067\u306f\u306a\u304f\u3001\u611f\u60c5\u3084\u4e0d\u5b89\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u7e4b\u3052\u308b1\u3064\u306e\u8003\u3048\u65b9\u3068\u306a\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6bd4\u8f03\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3067\u300c\u3069\u306e\u88fd\u54c1\u304c\u81ea\u793e\u306b\u5408\u3046\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u306a\u3089\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u5c0e\u5165\u4e8b\u4f8b\u306e\u8a18\u4e8b\u3084\u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9\u3068\u306a\u308b\u3002\u611f\u60c5\u306e\u88cf\u306b\u3042\u308b\u8ab2\u984c\uff08\u771f\u306e\u30cb\u30fc\u30ba\uff09\u3092\u53ef\u8996\u5316\u3067\u304d\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u55b6\u696d\u30c8\u30fc\u30af\u3092\u9867\u5ba2\u5fc3\u7406\u306b\u6cbf\u3063\u3066\u6700\u9069\u5316\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u306e\u6df1\u6398\u308a\u304c\u6d45\u3044\u3068\u3001\u300c\u3068\u308a\u3042\u3048\u305a\u8cc7\u6599\u3092\u4f5c\u3063\u305f\u3060\u3051\u300d\u3067\u7d42\u308f\u308b\u5371\u967a\u6027\u304c\u3042\u308b\u3002\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3057\u3001\u3069\u3093\u306a\u77ac\u9593\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3001\u3069\u3093\u306a\u8a00\u8449\u3067\u5b89\u5fc3\u3059\u308b\u306e\u304b\u3002\u305d\u3046\u3057\u305f\u300c\u5fc3\u7406\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u3092\u8a00\u8a9e\u5316\u3059\u308b\u3053\u3068\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210\u3067\u306f\u91cd\u8981\u3060\u3002<\/p>\n<h3>\u624b\u98064\uff1a\u9069\u5207\u306a\u300c\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u300d\u3068\u300c\u65bd\u7b56\u300d\u3092\u7d10\u3065\u3051\u308b<\/h3>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u3084\u611f\u60c5\u3092\u660e\u78ba\u306b\u3057\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u6700\u9069\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u65bd\u7b56\u3092\u8a2d\u5b9a\u3057\u3088\u3046\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5358\u306b\u300c\u8a18\u4e8b\u3092\u66f8\u304f\u300d\u300c\u5e83\u544a\u3092\u51fa\u3059\u300d\u3068\u3044\u3063\u305f\u65bd\u7b56\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3080\u305f\u3081\u306b\u5fc5\u8981\u306a\u4f53\u9a13\u306e\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u30d5\u30a7\u30fc\u30ba\u4f8b<\/th>\n<th>\u8ab2\u984c<\/th>\n<th>\u6700\u9069\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/th>\n<th>\u6700\u9069\u306a\u65bd\u7b56\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u8ab2\u984c\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u305f\u3044<\/td>\n<td>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001SEO\u3001SNS\u518d\u914d\u4fe1<\/td>\n<td>\u300c\u5931\u6557\u3057\u304c\u3061\u306a\u55b6\u696d\u7ba1\u7406\u306e3\u75c7\u72b6\u3068\u5bfe\u51e6\u300d\u3001\u300c\u8ab2\u984c\u8a3a\u65ad\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300d<\/td>\n<\/tr>\n<tr>\n<td>\u6bd4\u8f03\u691c\u8a0e<\/td>\n<td>\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u30ea\u30b9\u30af\u3092\u628a\u63e1\u3057\u305f\u3044<\/td>\n<td>\u6bd4\u8f03LP\u3001\u8cc7\u6599DL\u3001\u30e1\u30fc\u30eb\u3001\u30a6\u30a7\u30d3\u30ca\u30fc<\/td>\n<td>\u300cROI\u8a08\u7b97\u30c6\u30f3\u30d7\u30ec \u30fb\u7af6\u5408\u6bd4\u8f03\u8868\uff08\u6a5f\u80fd\/\u904b\u7528\/\u7dcf\u30b3\u30b9\u30c8\uff09\u300d\u3001\u300c\u5b9a\u7740\u5931\u6557\u3092\u9632\u305010\u306e\u6761\u4ef6\u300d<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u305f\u3068\u3048\u3070\u3001\u8a8d\u77e5\u6bb5\u968e\u306e\u30ea\u30fc\u30c9\u306b\u306f\u3001\u8ab2\u984c\u3092\u81ea\u899a\u3055\u305b\u308b\u5553\u8499\u578b\u306e\u8a18\u4e8b\u304c\u6709\u52b9\u3060\u304c\u3001\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\u306e\u30ea\u30fc\u30c9\u306b\u306f\u3001ROI\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5404\u65bd\u7b56\u3092\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u8ab2\u984c\u3068\u660e\u78ba\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3060\u3002\u3064\u307e\u308a\u3001\u300c\u306a\u305c\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u306a\u306e\u304b\u300d\u300c\u3069\u306e\u884c\u52d5\u3092\u4fc3\u3059\u306e\u304b\u300d\u3092\u610f\u56f3\u3057\u3066\u8a2d\u8a08\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002BtoB\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u306f\u5408\u7406\u7684\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u62c5\u5f53\u8005\u306e\u5fc3\u7406\u7684\u5b89\u5fc3\u611f\u306b\u3088\u3063\u3066\u5de6\u53f3\u3055\u308c\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059\u3082\u306e\u3067\u3082\u3042\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\u3092\u660e\u78ba\u306b\u3057\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u6700\u9069\u306a\u63a5\u70b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067ROI\u3092\u6700\u5927\u5316\u3059\u308b\u9375\u3068\u306a\u308b\u3002<\/p>\n<h3>\u624b\u98065\uff1a\u30de\u30c3\u30d7\u3092\u300c\u65bd\u7b56\u300d\u3068\u300cKPI\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u5b8c\u6210\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u5b9f\u969b\u306e\u65bd\u7b56\u3068KPI\u306b\u843d\u3068\u3057\u8fbc\u3080\u3002\u3053\u306e\u6bb5\u968e\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30de\u30c3\u30d7\u3092\u56f3\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u3053\u3068\u3067\u3042\u308b\u3002\u3069\u3093\u306a\u306b\u4e01\u5be7\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30de\u30c3\u30d7\u3067\u3082\u3001\u884c\u52d5\u8a08\u753b\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u4ed5\u7d44\u307f\u304c\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u306a\u3044\u3002<\/p>\n<p>\u307e\u305a\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u76ee\u7684\u3068\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3057\u3001\u8ab0\u304c\u3001\u3044\u3064\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u914d\u4fe1\u3059\u308b\u306e\u304b\u3092\u5b9a\u7fa9\u3059\u308b\u3002\u3055\u3089\u306b\u3001\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u306a\u3089\u6d41\u5165\u6570\u3084\u6ede\u5728\u6642\u9593\u3001\u6bd4\u8f03\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306a\u3089\u8cc7\u6599DL\u6570\u3084MQL\u8ee2\u63db\u7387\u3001\u5c0e\u5165\u5f8c\u306a\u3089\u5229\u7528\u7387\u3084\u7d99\u7d9a\u7387\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u7570\u306a\u308bKPI\u3092\u8a2d\u5b9a\u3057\u3088\u3046\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u30d5\u30a7\u30fc\u30ba\u4f8b<\/th>\n<th>\u4e3b\u8981KPI\u4f8b<\/th>\n<th>\u6e2c\u5b9a\u30dd\u30a4\u30f3\u30c8<\/th>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>UU\/\u65b0\u898f\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u60f3\u5b9aKW\u306e\u691c\u7d22\u6d41\u5165\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6ede\u5728\u6642\u9593\u3001CTA\u30af\u30ea\u30c3\u30af\u7387<\/td>\n<td>\u5165\u53e3\u30da\u30fc\u30b8\u5225\u306e\u56de\u904a\u3001\u8a18\u4e8b\u2192CTA\u9077\u79fb\u7387<\/td>\n<\/tr>\n<tr>\n<td>\u6bd4\u8f03\u691c\u8a0e<\/td>\n<td>\u8cc7\u6599DL\u7387\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u767b\u9332\u7387\u3001\u30b9\u30b3\u30a2\u5230\u9054\u7387\u3001MQL\u6570\/\u8cea<\/td>\n<td>MQL\u2192SQL\u8ee2\u63db\u3001\u30e1\u30fc\u30eb\u53cd\u5fdc\uff08\u958b\u5c01\/\u30af\u30ea\u30c3\u30af\/\u518d\u6765\u8a2a\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u6c7a\u5b9a<\/td>\n<td>SQL\u2192\u53d7\u6ce8\u7387\u3001\u6848\u4ef6\u30b9\u30c6\u30fc\u30b8\u6ede\u7559\u65e5\u6570\u3001\u63d0\u6848\u63a1\u629e\u7387<\/td>\n<td>\u5931\u6ce8\u7406\u7531\u306e\u30c8\u30c3\u30d73\u3001\u7a1f\u8b70\u901a\u904e\u7387<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u53ef\u8996\u5316\u3057\u3001\u5b9a\u671f\u7684\u306bPDCA\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u7dad\u6301\u3067\u304d\u308b\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u9665\u308b\u5931\u6557\u306f\u3001\u30de\u30c3\u30d7\u3092\u4f5c\u3063\u305f\u5f8c\u306b\u898b\u8fd4\u3055\u306a\u3044\u3053\u3068\u3067\u3042\u308b\u3002\u30de\u30c3\u30d7\u306f\u300c\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u6539\u5584\u3068\u6210\u9577\u3092\u4fc3\u3059\u6307\u6a19\u300d\u3067\u3042\u308b\u3079\u304d\u3060\u3002<\/p>\n<h2>BtoB\u7279\u5316\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb<\/h2>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u52b9\u7387\u7684\u306b\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u6700\u521d\u304b\u3089\u81ea\u793e\u7528\u306b\u4e00\u304b\u3089\u4f5c\u308b\u3088\u308a\u3082\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u5727\u5012\u7684\u306b\u65e9\u3044\u3002\u7279\u306bBtoB\u9818\u57df\u3067\u306f\u30de\u30c3\u30d7\u306b\u542b\u3081\u308b\u8981\u7d20\u304c\u591a\u304f\u3001\u8a2d\u8a08\u306e\u629c\u3051\u6f0f\u308c\u304c\u8d77\u304d\u3084\u3059\u3044\u3002<\/p>\n<p>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u4f5c\u6210\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5148\u306b\u89e3\u8aac\u3057\u305f\u4e3b\u8981\u9805\u76ee\u3092\u4e00\u62ec\u3067\u6574\u7406\u3067\u304d\u3001\u4f5c\u6210\u52b9\u7387\u304c\u683c\u6bb5\u306b\u4e0a\u304c\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u3059\u3050\u306b\u4f7f\u3048\u308b\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u3001\u30de\u30c3\u30d7\u4f5c\u6210\u306b\u4f7f\u3048\u308b\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>\u3010\u7121\u6599\u516c\u958b\u3011\u3059\u3050\u306b\u4f7f\u3048\u308b\u30de\u30c3\u30d7\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p>\u8ab0\u3067\u3082\u4eca\u65e5\u304b\u3089\u63a8\u9032\u3067\u304d\u308b\u3088\u3046\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/customerjourneymap.xlsx\">BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u5f79\u7acb\u3064\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>\u3092\u7528\u610f\u3057\u305f\u3002<\/p>\n<p>\u3053\u306eBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3059\u308b\u305f\u3081\u306b\u55b6\u696d\u3084\u5546\u8ac7\u7ba1\u7406\u3092\u652f\u63f4\u3059\u308bSFA\u30c4\u30fc\u30eb\uff08\u55b6\u696d\u30fb\u5546\u8ac7\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u5177\u4f53\u4f8b\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002\u5fa1\u793e\u306e\u5546\u6750\u3068\u7570\u306a\u308b\u3068\u601d\u3046\u304c\u3001\u5177\u4f53\u4f8b\u304c\u3042\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3046\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u6d3b\u7528\u3057\u3066\u6b32\u3057\u3044\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u5f79\u7acb\u3064\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u5185\u5bb9<\/span><\/div>\n<ol>\n<li>\u30b7\u30fc\u30c8\uff11\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u5206\u6790\u8868\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/li>\n<li>\u30b7\u30fc\u30c8\uff12\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4f8b\uff08SFA\u30c4\u30fc\u30eb\u306e\u4f8b\uff09<\/li>\n<li>\u30b7\u30fc\u30c8\uff13\uff1aBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f8b\uff08SFA\u30c4\u30fc\u30eb\u306e\u4f8b\uff09<\/li>\n<\/ol>\n<\/div>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4f5c\u6210\u30c4\u30fc\u30eb<\/h3>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u306f\u3001\u53ef\u8996\u5316\u30fb\u5171\u540c\u7de8\u96c6\u306b\u5f37\u3044\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3060\u3002\u30a8\u30af\u30bb\u30eb\u3084\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u3067\u4f5c\u6210\u3059\u308b\u306e\u3082\u3088\u3044\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3082\u691c\u8a0e\u3057\u3066\u307f\u308b\u3068\u3044\u3044\u3060\u308d\u3046\u3002<\/p>\n<ol>\n<li>Lucidchart<\/li>\n<li>Miro<\/li>\n<li>UXPressia<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u611f\u60c5\u30fb\u63a5\u70b9\u3092\u69cb\u9020\u7684\u306b\u6574\u7406\u3057\u3001\u95a2\u4fc2\u8005\u9593\u3067\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064\u305f\u3081\u306b\u6709\u52b9\u3068\u306a\u308b\u3002\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u3084Excel\u3067\u306f\u96e3\u3057\u3044\u76f4\u611f\u7684\u306a\u4f5c\u696d\u3084\u30c1\u30fc\u30e0\u3067\u306e\u540c\u6642\u7de8\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8ab2\u984c\u3068\u5bfe\u51e6\u6cd5<\/h2>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\uff12\u3064\u306e\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3053\u3053\u3067\u306f\u305d\u306e\u5bfe\u51e6\u6cd5\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8ab2\u984c<\/span><\/div>\n<ol>\n<li>\u81ea\u793e\u306b\u3068\u3063\u3066\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3067\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046<\/li>\n<li>\u4f5c\u308b\u3053\u3068\u304c\u76ee\u7684\u306b\u306a\u308a\u904b\u7528\u306b\u5f79\u7acb\u3066\u3089\u308c\u306a\u3044<\/li>\n<\/ol>\n<\/div>\n<h3>\u81ea\u793e\u306b\u3068\u3063\u3066\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3067\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046<\/h3>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u969b\u3001\u300c\u3053\u3046\u3044\u3046\u4eba\uff08\u4f01\u696d\uff09\u304c\u3044\u305f\u3089\u3044\u3044\u306a\u3041\u300d\u3068\u8003\u3048\u3066\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u90fd\u5408\u306e\u826f\u3044BtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308b\u3002\u52dd\u624b\u306b\u300c\u3053\u3046\u3044\u3046\u4f01\u696d\u304c\u3044\u308b\u3060\u308d\u3046\u3001\u3053\u3046\u3044\u3046\u4eba\u304c\u3044\u308b\u3060\u308d\u3046\u300d\u3068\u60f3\u50cf\u3092\u81a8\u3089\u307e\u305b\u308b\u3068\u3001\u305d\u308c\u306f\u3001\u30a4\u30b3\u30fc\u30eb\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u90fd\u5408\u306e\u826f\u3044 BtoB\u30da\u30eb\u30bd\u30ca\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002\u3053\u308c\u3092\u30d9\u30fc\u30b9\u306bBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u300c\u305d\u3082\u305d\u3082\u305d\u3093\u306a\u4eba\uff08\u4f01\u696d\uff09\u306f\u3044\u306a\u3044\u306e\u306bBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u305f\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u3001\u5168\u3066\u306e\u4f5c\u696d\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>BtoB\u30da\u30eb\u30bd\u30ca\u306f\u3001\u3042\u304f\u307e\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u4eee\u8aac\u3068\u60f3\u50cf\u3092\u5e83\u3052\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306f\u3053\u3046\u3042\u308b\u3079\u304d\u3068\u3044\u3046\u5148\u5165\u89b3\u306f\u6368\u3066\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u4e00\u90e8\u306e\u610f\u898b\u3067\u6c7a\u3081\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3088\u3046\u3002\u3068\u304f\u306b\u5f79\u8077\u8005\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u305d\u306e\u8005\u306e\u610f\u898b\u3084\u7406\u60f3\u306b\u5bc4\u305b\u305f\u308a\u3001\u58f0\u306e\u5927\u304d\u3044\u4eba\u9593\u306b\u8fce\u5408\u3057\u3066\u7d30\u304b\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u8a00\u3048\u306a\u304f\u306a\u308b\u3068BtoB\u30da\u30eb\u30bd\u30ca\u306e\u89e3\u50cf\u5ea6\u306f\u9ad8\u307e\u3089\u306a\u3044\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306aBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u62c5\u5f53\u8005\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306a\u3069\u3092\u901a\u3058\u3066\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u50cf\u3068\u8fd1\u3044\u30ea\u30a2\u30eb\u306aBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u3088\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbd8;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f2;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u5bfe\u51e6\u6cd5\u307e\u3068\u3081<\/strong><br \/>\n\u81ea\u5206\u52dd\u624b\u306aBtoB\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8abf\u67fb\u30fb\u5206\u6790\u3057\u305d\u306e\u30c7\u30fc\u30bf\u3092\u6839\u62e0\u306bBtoB\u30da\u30eb\u30bd\u30ca\u306e\u30e2\u30c7\u30eb\u50cf\u3092\u5177\u4f53\u5316\u3057\u3088\u3046\uff01<br \/>\n<\/div><\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-persona-marketing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/03\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u306e\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9!\u5177\u4f53\u7684\u306a\u4f01\u696d\u50cf\u30fb\u9867\u5ba2\u50cf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u306e\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u65b9\u6cd5\u30fb\u8a2d\u5b9a\u624b\u9806\uff5c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u4f5c\u308b\u3053\u3068\u304c\u76ee\u7684\u306b\u306a\u308a\u904b\u7528\u306b\u5f79\u7acb\u3066\u3089\u308c\u306a\u3044<\/h3>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u5358\u306b\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u904b\u7528\u3092\u901a\u3058\u3066\u305d\u306e\u52b9\u679c\u304c\u767a\u63ee\u3055\u308c\u308b\u3002\u3057\u304b\u3057\u3001\u3057\u3070\u3057\u3070BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u3055\u308c\u3001\u904b\u7528\u306b\u6d3b\u7528\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u5f8c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u65bd\u7b56\u5c55\u958b\u306e\u969b\u306b\u306f\u3001\u3042\u307e\u308a\u53c2\u7167\u3055\u308c\u306a\u3044\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u7279\u306b\u3001KPI\u306e\u8a2d\u5b9a\u304c\u4e0d\u660e\u78ba\u306a\u5834\u5408\u306b\u3088\u304f\u898b\u3089\u308c\u308b\u554f\u984c\u3060\u3002\u305d\u306e\u305f\u3081\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u52b9\u679c\u7684\u306b\u5229\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u4f5c\u6210\u6642\u306bKPI\u3092\u660e\u78ba\u306b\u5b9a\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306e\u3053\u3068\u3060\u3002\u76ee\u6a19\u9054\u6210\u306e\u5ea6\u5408\u3044\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308b\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u300c\u8a8d\u77e5\u300d\u300c\u60c5\u5831\u53ce\u96c6\u300d\u300c\u691c\u8a0e\u300d\u300c\u8cfc\u5165\u300d\u306e\uff14\u6bb5\u968e\u306b\u5206\u89e3\u3057\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u305e\u308c\u306eKPI\u306e\u4f8b\u3092\u4e0b\u8a18\u8868\u306b\u8a18\u8f09\u3059\u308b\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u6b32\u3057\u3044\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306eKPI\u4f8b<\/caption>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\n<ol>\n<li>WEB\u306e\u30a2\u30af\u30bb\u30b9\u6570<\/li>\n<li>\u5c55\u793a\u4f1a\u3067\u306e\u540d\u523a\u7372\u5f97\u679a\u6570<\/li>\n<li>\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u306a\u3069<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u60c5\u5831\u53ce\u96c6<\/td>\n<td>\n<ol>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570<\/li>\n<li>\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306e\u6570<\/li>\n<li>\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u6570\u306a\u3069<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\n<ol>\n<li>\u30c7\u30e2\u5b9f\u65bd\u56de\u6570\u306a\u3069<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165<\/td>\n<td>\n<ol>\n<li>\u58f2\u4e0a<\/li>\n<li>\u5546\u8ac7\u6570\u306a\u3069<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306bKPI\u3092\u660e\u78ba\u306b\u3057\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306bKPI\u3092\u6e2c\u5b9a\u30fb\u53ef\u8996\u5316\u3057\u3066\u3001KPI\u3092\u898b\u306a\u304c\u3089\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u904b\u7528\u3057\u3088\u3046\u3002\u4f5c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u5168\u304f\u610f\u5473\u304c\u306a\u3044\u3002<\/p>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6bb5\u968e\u3054\u3068\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306bKPI\u3092\u53ef\u8996\u5316\u3057\u3066\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u3069\u3053\u306e\u6570\u5024\u304c\u60aa\u3044\u306e\u304b\uff1f\u3092\u78ba\u8a8d\u3059\u308b\u7fd2\u6163\u3092\u8eab\u306b\u3064\u3051\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u3002<\/p>\n<h2>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6539\u5584\u65b9\u6cd5<\/h2>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u5e38\u306b\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u66f4\u65b0\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u30de\u30c3\u30d7\u3092\u300c\u751f\u304d\u305f\u5171\u901a\u8a00\u8a9e\u300d\u3068\u3057\u3066\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5168\u793e\u7684\u306a\u5171\u6709\u4f53\u5236\u3068\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u30b5\u30a4\u30af\u30eb\u306e\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20\u3060\u308d\u3046\u3002<\/p>\n<p>\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u9593\u3067\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u3060\u3002\u30de\u30c3\u30d7\u3092\u5358\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u306b\u7559\u3081\u305a\u3001\u55b6\u696d\u4f1a\u8b70\u3084\u9031\u6b21\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u57fa\u6e96\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3002\u3055\u3089\u306b\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30af\u30eb\u3092\u8a2d\u3051\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3002<\/p>\n<p><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u898b\u76f4\u3059\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:62px;min-height:48px;line-height:48px\"><i class=\"sui sui-star\" style=\"font-size:48px;color:#ffe875\"><\/i> \u898b\u76f4\u3057\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:62px\">\n\u56db\u534a\u671f\u3054\u3068\u3001\u88fd\u54c1\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u6642\u3001\u65b0\u5e02\u5834\u53c2\u5165\u6642\u3001\u4e3b\u8981\u5c55\u793a\u4f1a\u306e\u524d\u5f8c\u306a\u3069<br \/>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:62px;min-height:48px;line-height:48px\"><i class=\"sui sui-star\" style=\"font-size:48px;color:#ffe875\"><\/i> \u53ce\u96c6\u3059\u3079\u304d\u30c7\u30fc\u30bf<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:62px\">\n<ol>\n<li>\u30d5\u30a7\u30fc\u30ba\u5225CVR\uff0f\u30ea\u30fc\u30c9\u8ee2\u63db\u7387<\/li>\n<li>\u55b6\u696d\u6d3b\u52d5\u30ed\u30b0\uff0fSFA\u30c7\u30fc\u30bf \/ \u9867\u5ba2\u306e\u8ab2\u984c\u30c7\u30fc\u30bf<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u7d4c\u8def\u5225\u306e\u53d7\u6ce8\u8ca2\u732e\u5ea6<\/li>\n<li>\u6210\u7d04\u7406\u7531\u3084\u5931\u6ce8\u7406\u7531<\/li>\n<li>MA\u30b9\u30b3\u30a2\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u95b2\u89a7\u5c65\u6b74<\/li>\n<\/ol>\n<\/div><\/div>\n<p>\u6539\u5584\u306e\u969b\u306b\u306f\u3001\u30ea\u30fc\u30c9\u6570\u3084CVR\u3068\u3044\u3063\u305f\u5b9a\u91cf\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u73fe\u5834\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u3044\u3063\u305f\u5b9a\u6027\u60c5\u5831\u3082\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u3088\u308a\u73fe\u5b9f\u306b\u5373\u3057\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u7d99\u7d9a\u7684\u306a\u898b\u76f4\u3057\u30d7\u30ed\u30bb\u30b9\u3092\u7d44\u7e54\u7684\u306b\u4ed5\u7d44\u307f\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30c3\u30d7\u306e\u9673\u8150\u5316\u3092\u9632\u304e\u3001\u5168\u793e\u3067\u306e\u5408\u610f\u5f62\u6210\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u9023\u643a\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u6700\u5f8c\u306b\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u3054\u7d39\u4ecb\u3059\u308b\u4e8b\u4f8b\u306f\u3001\u300c\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30da\u30fc\u30d1\u30fc\u30ec\u30b9\u652f\u63f4\u30c4\u30fc\u30eb\u300d\u3092\u958b\u767a\u30fb\u8ca9\u58f2\u3057\u3066\u3044\u308bIT\u4f01\u696dA\u793e\u3060\u3002A\u793e\u306e\u30c4\u30fc\u30eb\u306f\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30c4\u30fc\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u4f7f\u3063\u305f\u55b6\u696d\u306e\u5b8c\u7d50\u3092\u76ee\u6a19\u306b\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u904b\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>A\u793e\u306eBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u3001\uff14\u6bb5\u968e\u3042\u308b\u3002\u305d\u306e\u6982\u8981\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>A\u793e\u306eBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9<\/caption>\n<tr>\n<td>\u60c5\u5831\u53ce\u96c6\u6bb5\u968e<\/td>\n<td>\u30da\u30fc\u30d1\u30fc\u30ec\u30b9\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b\u6bb5\u968e\u3067\u4e3b\u306bSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u3001\u4e8b\u4f8b\u96c6\u306a\u3069\u3092\u3064\u304b\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<\/tr>\n<tr>\n<td>\u88fd\u54c1\u9078\u5b9a\u6bb5\u968e<\/td>\n<td>\u30da\u30fc\u30d1\u30fc\u30ec\u30b9\u30c4\u30fc\u30eb\u306b\u3042\u308b\u7a0b\u5ea6\u306e\u8208\u5473\u304c\u3042\u308b\u6bb5\u968e\u3067\u3001\u4e3b\u306b\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u30c7\u30e2\u52d5\u753b\u3092\u5145\u5b9f\u3055\u305b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u5165\u691c\u8a0e\u6bb5\u968e<\/td>\n<td>A\u793e\u306e\u30da\u30fc\u30d1\u30fc\u30ec\u30b9\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u59cb\u3081\u305f\u6bb5\u968e\u3067\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u4e2d\u5fc3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<\/tr>\n<tr>\n<td>\u5546\u8ac7\u30fb\u53d7\u6ce8\u6bb5\u968e<\/td>\n<td>\u8cfc\u5165\u306e\u610f\u601d\u3092\u56fa\u3081\u305f\u6bb5\u968e\u3067\u3001\u898b\u7a4d\u3082\u308a\u3084\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u76f8\u8ac7\u3001\u793e\u5185\u5553\u8499\u306a\u3069\u306e\u652f\u63f4\u3067\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u5f8c\u3001\u5b9f\u969b\u306bWEB\u30b5\u30a4\u30c8\u306a\u3069\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u3001\u5404\u6bb5\u968e\u306eKPI\u3092\u53ef\u8996\u5316\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u53d7\u6ce8\u306b\u81f3\u308b\u307e\u3067\u306b\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3088\u304f\u95b2\u89a7\u3055\u308c\u308b\u304b\uff1f\u306a\u3069\u306e\u300c\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u3001\u9006\u306b\u300c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u6bb5\u968e\u306e\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cd\u70b9\u7684\u306b\u6539\u5584\u3059\u3079\u304d\u304b\uff1f\u304c\u5177\u4f53\u5316\u3055\u308c\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u306b\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u7b56\u5b9a\u624b\u9806\u3084\u4f5c\u6210\u6642\u306e\u8ab2\u984c\u89e3\u6d88\u6cd5\u3001\u6539\u5584\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u305f\u3002\u3055\u3089\u306b\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/customerjourneymap.xlsx\">BtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>\u3082\u7d39\u4ecb\u3057\u305f\u306e\u3067\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u81ea\u793e\u306eBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4f5c\u6210\u306b\u5f79\u7acb\u3066\u3066\u307b\u3057\u3044\u3002\u5f0a\u793e\u306e\u6e96\u5099\u3057\u305f\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30ed\u30fc\u30c9\u3057\u3066\u3001\u307e\u305a\u306f\u5fa1\u793e\u306eBtoB\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u3063\u3066\u307f\u3088\u3046\uff01<\/p>\n<p>\u6700\u521d\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306a\u3069\u82e6\u52b4\u3059\u308b\u90e8\u5206\u304c\u975e\u5e38\u306b\u591a\u3044\u304c\u3001\u5f90\u3005\u306b\u5f62\u306b\u306a\u3063\u3066\u3044\u304f\u305f\u3081\u3001\u305c\u3072\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u30fb\u4f7f\u7528\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u3092\u56f3\u89e3\u5316\u3057\u305f\u3082\u306e\u3092\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3068\u547c\u3076\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3068\u304d\u306b\u975e\u5e38\u306b\u5f79\u7acb&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[65],"tags":[188,77],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-btobmarketing","tag-188","tag-77","article cf"],"aioseo_notices":[],"modified_by":"\u837b\u91ce\u6c38\u7b56","_links":{"self":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/7129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/comments?post=7129"}],"version-history":[{"count":27,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/7129\/revisions"}],"predecessor-version":[{"id":10594,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/7129\/revisions\/10594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media\/7147"}],"wp:attachment":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media?parent=7129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/categories?post=7129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/tags?post=7129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}