{"id":6881,"date":"2023-12-02T11:26:23","date_gmt":"2023-12-02T02:26:23","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=6881"},"modified":"2025-09-28T13:29:50","modified_gmt":"2025-09-28T04:29:50","slug":"btob%e4%bc%81%e6%a5%ad%e3%81%ae%e7%89%b9%e5%be%b4%e3%81%a8%e3%81%af%ef%bc%9fbtoc%e4%bc%81%e6%a5%ad%e3%81%a8%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%97%e3%83%ad","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-companies","title":{"rendered":"BtoB\u4f01\u696d\u306e\u7279\u5fb4\u3068\u306f\uff1fBtoC\u4f01\u696d\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3084\u55b6\u696d\u6226\u7565\u306e\u9055\u3044\u3092\u89e3\u8aac"},"content":{"rendered":"<p>BtoB\u4f01\u696d\u306e\u55b6\u696d\u306b\u306f\u3001BtoC\u4f01\u696d\u3068\u306f\u7570\u306a\u308b\u7279\u5fb4\u304c\u3042\u308b\u3002BtoB\u4f01\u696d\u304c\u55b6\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001BtoB\u306a\u3089\u3067\u306f\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u4f01\u696d\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9<\/a>\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h2>BtoB\u4f01\u696d\u3068\u306f<\/h2>\n<p>BtoB\u4f01\u696d\u3068\u306f\u3001\u4f01\u696d\u9593\u53d6\u5f15\u3092\u4e3b\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u3053\u3068\u3060\u3002\u300cBusiness to Business\u300d\u3092\u7565\u3057\u305f\u3082\u306e\u3067\u3001B2B\u3068\u8868\u8a18\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<p>BtoB\u4f01\u696d\u3068\u805e\u304f\u3068\u3001\u88fd\u9020\u696d\u3084\u5378\u58f2\u696d\u306e\u4f01\u696d\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u4eba\u3082\u591a\u3044\u3060\u308d\u3046\u3002\u3057\u304b\u3057\u3001\u5546\u54c1\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u793e\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u3001BtoB\u4f01\u696d\u306b\u542b\u307e\u308c\u308b\u3002<\/p>\n<h2>BtoC\u4f01\u696d\u3068\u306e\u9055\u3044<\/h2>\n<p>BtoC\u4f01\u696d\u3068\u306f\u3001\u300cBusiness to Consumer\u300d\u4f01\u696d\u306e\u7565\u3067\u3042\u308a\u3001\u76f4\u63a5\u4e00\u822c\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306e\u3053\u3068\u3060\u3002\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b9\u30fc\u30d1\u30fc\u3084\u767e\u8ca8\u5e97\u30fb\u98f2\u98df\u5e97\u306e\u4ed6\u306b\u3082\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u65c5\u884c\u4f1a\u793e\u3084\u4fdd\u967a\u4f1a\u793e\u3082BtoC\u4f01\u696d\u306b\u542b\u307e\u308c\u308b\u3002<\/p>\n<p>BtoB\u4f01\u696d\u3068BtoC\u4f01\u696d\u306f\u3001\u4e3b\u306b\u9867\u5ba2\u306e\u7a2e\u985e\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u53d6\u5f15\u91d1\u984d\u30fb\u898f\u6a21\u306e\u70b9\u306b\u9055\u3044\u304c\u3042\u308b\u3002<\/p>\n<h3>\u9867\u5ba2<\/h3>\n<p>BtoB\u4f01\u696d\u306e\u9867\u5ba2\u306f\u4f01\u696d\u3067\u3001BtoC\u4f01\u696d\u306e\u9867\u5ba2\u306f\u4e00\u822c\u6d88\u8cbb\u8005\u3060\u3002<\/p>\n<p>BtoB\u4f01\u696d\u306e\u9867\u5ba2\u306f\u4f01\u696d\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u591a\u304f\u306e\u4eba\u304c\u95a2\u308f\u308b\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u4eba\u3001\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u4eba\u3001\u627f\u8a8d\u3059\u308b\u4eba\u306a\u3069\u304c\u95a2\u308f\u308a\u3001\u5b9f\u969b\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u4eba\u304c\u5e38\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u8cfc\u8cb7\u307e\u3067\u306b\u304b\u304b\u308b\u671f\u9593\u306f\u9577\u3044\u50be\u5411\u306b\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001BtoC\u4f01\u696d\u306e\u9867\u5ba2\u306f\u4e00\u822c\u6d88\u8cbb\u8005\u3067\u3042\u308a\u3001\u5229\u7528\u3059\u308b\u672c\u4eba\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3073\u3001\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u4e00\u822c\u7684\u3060\u3002\u8cfc\u8cb7\u307e\u3067\u306b\u95a2\u308f\u308b\u4eba\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u8cfc\u8cb7\u307e\u3067\u306b\u304b\u304b\u308b\u671f\u9593\u306f\u77ed\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/h3>\n<p>BtoB\u4f01\u696d\u306f\u3001\u696d\u754c\u3084\u90e8\u9580\u3001\u8ab2\u984c\u306a\u3069\u306e\u5207\u308a\u53e3\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3002<\/p>\n<p>BtoB\u4f01\u696d\u3067\u6271\u3046\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u591a\u304f\u306e\u4eba\u304c\u95a2\u4e0e\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u671f\u5316\u3057\u3084\u3059\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u696d\u7a2e\u3084\u696d\u614b\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u9867\u5ba2\u4f01\u696d\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3082\u3089\u3048\u308b\u90e8\u7f72\u307e\u3067\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u3057\u3066\u3001\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u30fb\u8a2a\u554f\u306a\u3069\u306e\u624b\u6cd5\u3067\u5b9a\u671f\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d9a\u3051\u3066\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u306e\u304c\u4e3b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/btobm-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u30fb\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e748\u670812\u65e5<\/span><\/div><\/a><\/div>\n<p>\u4e00\u65b9\u3001BtoC\u4f01\u696d\u3067\u6271\u3046\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5358\u4fa1\u306f\u4e00\u822c\u7684\u306b\u4f4e\u304f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u4e0e\u3059\u308b\u4eba\u304c\u5c11\u306a\u3044\u3053\u3068\u304b\u3089\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u6bd4\u8f03\u7684\u306b\u77ed\u3044\u3002\u8da3\u5473\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306e\u5c5e\u6027\u3067\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304c\u4e3b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3060\u3002<\/p>\n<h3>\u53d6\u5f15\u91d1\u984d\u30fb\u898f\u6a21<\/h3>\n<p>BtoB\u4f01\u696d\u306fBtoC\u4f01\u696d\u306b\u6bd4\u3079\u3066\u3001\u53d6\u5f15\u91d1\u984d\u304c\u5927\u304d\u304f\u3001\u5e02\u5834\u898f\u6a21\u3082\u5927\u304d\u3044\u3002\u4e00\u822c\u7684\u306b\u4e00\u5ea6\u306e\u53d6\u5f15\u3067\u52d5\u304f\u304a\u91d1\u306f\u3001BtoB\u4f01\u696d\u306e\u5834\u5408\u306f\u6570\u5343\u5186\u301c\u6570\u5104\u5186\u7a0b\u5ea6\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001BtoC\u4f01\u696d\u306e\u5834\u5408\u306f\u6570\u767e\u5186\u304b\u3089\u6570\u5341\u4e07\u5186\u7a0b\u5ea6\u3060\u3002<\/p>\n<p>\u7d4c\u6e08\u7523\u696d\u7701\u304c\u5b9f\u65bd\u3057\u305f\u300c<a href=\"https:\/\/www.meti.go.jp\/press\/2022\/08\/20220812005\/20220812005-h.pdf\" rel=\"noopener\" target=\"_blank\">\u4ee4\u548c3\u5e74\u5ea6 \u96fb\u5b50\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb<\/a>\u300d\u306b\u3088\u308b\u3068\u3001\u4ee4\u548c3\u5e74\u306e\u56fd\u5185\u306eBtoC-EC\u5e02\u5834\u898f\u6a21\u306f20.7\u5146\u5186\u3067\u3042\u3063\u305f\u306e\u306b\u5bfe\u3057\u3001BtoB-EC\u5e02\u5834\u898f\u6a21\u306f\u7d0418.6\u500d\u306e372.7\u5146\u5186\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306f\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u9650\u5b9a\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u5168\u4f53\u306e\u5e02\u5834\u898f\u6a21\u306f\u3055\u3089\u306b\u5927\u304d\u3044\u3002<\/p>\n<p>\u306a\u304a\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306fBtoB\u3068BtoC\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/about-btob\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u3068\u306f\uff1fBtoC\u3068\u306e\u9055\u3044\u3084\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5f62\u614b\u306b\u3064\u3044\u3066\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u3001BtoC\u3068\u306f\uff1f\u9055\u3044\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u4f8b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u89e3\u8aac<\/p><span class=\"date\">2022\u5e747\u67082\u65e5<\/span><\/div><\/a><\/div>\n<h2>BtoB\u4f01\u696d\u306e\u7279\u5fb4<\/h2>\n<p>BtoB\u4f01\u696d\u306e\u7279\u5fb4\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u53d7\u6ce8\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u3044\u5834\u5408\u304c\u591a\u3044<\/li>\n<li>1\u4ef6\u3042\u305f\u308a\u306e\u4e88\u7b97\u30fb\u91d1\u984d\u304c\u5927\u304d\u3044<\/li>\n<li>\u55b6\u696d\u306e\u5bfe\u8c61\u8005\u306f\u300c\u62c5\u5f53\u8005\u300d\u3068\u300c\u610f\u601d\u6c7a\u5b9a\u6a29\u8005\u300d<\/li>\n<\/ul>\n<p>BtoB\u4f01\u696d\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u591a\u304f\u306e\u4eba\u304c\u95a2\u4e0e\u3059\u308b\u305f\u3081\u3001\u53d7\u6ce8\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u3044\u50be\u5411\u306b\u3042\u308b\u30021\u4ef6\u3042\u305f\u308a\u306e\u53d6\u5f15\u91d1\u984d\u304c\u5927\u304d\u304f\u3001\u9867\u5ba2\u4f01\u696d\u306f\u614e\u91cd\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3053\u3068\u304b\u3089\u3082\u3001\u5b9a\u671f\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h3>\u53d7\u6ce8\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u3044\u5834\u5408\u304c\u591a\u3044<\/h3>\n<p>\u5148\u8ff0\u3057\u305f\u901a\u308a\u3001BtoB\u4f01\u696d\u3067\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u591a\u304f\u306e\u4eba\u304c\u95a2\u4e0e\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u7d50\u679c\u53d7\u6ce8\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u3044\u5834\u5408\u304c\u591a\u3044\u3002\u306a\u304b\u306a\u304b\u691c\u8a0e\u3057\u3066\u3082\u3089\u3048\u306a\u3044\u304b\u3089\u3068\u653e\u7f6e\u3059\u308b\u3068\u3001\u691c\u8a0e\u6bb5\u968e\u3067\u5019\u88dc\u304b\u3089\u5916\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3092\u901a\u3058\u3066\u5b9a\u671f\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u3044\u3068\u3001\u305d\u306e\u5206\u3001\u55b6\u696d\u5de5\u6570\u304c\u5897\u5927\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u55b6\u696d\u5de5\u6570\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u306f\u3001\u975e\u5bfe\u9762\u55b6\u696d\u3067\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5c0e\u5165\u304c\u52b9\u679c\u7684\u3060\u3002\u79fb\u52d5\u6642\u9593\u3092\u524a\u6e1b\u3067\u304d\u308b\u3046\u3048\u306b\u3001\u8a2a\u554f\u55b6\u696d\u306e\u3088\u3046\u306a\u30a2\u30dd\u53d6\u308a\u304c\u4e0d\u8981\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u55b6\u696d\u5de5\u6570\u524a\u6e1b\u306e\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<h3>1\u4ef6\u3042\u305f\u308a\u306e\u53d6\u5f15\u91d1\u984d\u304c\u5927\u304d\u3044<\/h3>\n<p>BtoB\u4f01\u696d\u306e\u6271\u3046\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5358\u4fa1\u306f\u6bd4\u8f03\u7684\u306b\u9ad8\u304f\u3001\u4e00\u5ea6\u306e\u53d6\u5f15\u3067\u6271\u308f\u308c\u308b\u5546\u54c1\u6570\u3082\u591a\u3044\u3053\u3068\u304b\u3089\u3001\u53d6\u5f15\u91d1\u984d\u306f\u9ad8\u984d\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u9867\u5ba2\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u9ad8\u984d\u306a\u6295\u8cc7\u3068\u306a\u308b\u305f\u3081\u3001\u614e\u91cd\u306b\u9078\u3076\u3053\u3068\u3068\u306a\u308b\u3002\u9867\u5ba2\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u3068\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u5b89\u5fc3\u3057\u3066\u5229\u7528\u3067\u304d\u305d\u3046\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff09<\/a>\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6982\u8981\u3084\u53d6\u7d44\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/EYE-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1fBtoB\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u624b\u6cd5\u3068\u30d7\u30ed\u30bb\u30b9\u30fb\u6210\u679c\u3092\u51fa\u3059\u30b3\u30c4\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<h3>\u55b6\u696d\u306e\u5bfe\u8c61\u8005\u306f\u300c\u62c5\u5f53\u8005\u300d\u3068\u300c\u610f\u601d\u6c7a\u5b9a\u6a29\u8005\u300d<\/h3>\n<p>BtoB\u4f01\u696d\u304c\u55b6\u696d\u3059\u308b\u76f8\u624b\u306f\u300c\u62c5\u5f53\u8005\u300d\u3084\u6c7a\u88c1\u6a29\u3092\u6301\u3064\u300c\u6c7a\u88c1\u8005\u3084\u610f\u601d\u6c7a\u5b9a\u6a29\u8005\u300d\u3068\u306a\u308b\u3002\u4f01\u696d\u898f\u6a21\u304c\u5927\u304d\u306a\u9867\u5ba2\u306b\u306a\u308b\u3068\u3001\u7a93\u53e3\u306e\u62c5\u5f53\u8005\u3068\u5546\u8ac7\u3092\u884c\u3044\u3001\u305d\u306e\u5f8c\u3001\u7a93\u53e3\u306e\u62c5\u5f53\u8005\u304c\u6c7a\u88c1\u8005\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u76f8\u8ac7\u3059\u308b\u6d41\u308c\u304c\u4e00\u822c\u7684\u3060\u3002<\/p>\n<p>\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u7a93\u53e3\u306e\u62c5\u5f53\u8005\u306b\u4f1d\u3048\u308b\u3053\u3068\u306f\u91cd\u8981\u3060\u304c\u3001\u7a93\u53e3\u306e\u62c5\u5f53\u8005\u304c\u6c7a\u88c1\u8005\u306b\u5341\u5206\u306b\u9b45\u529b\u3092\u4f1d\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u3001\u53d7\u6ce8\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u6c7a\u88c1\u8005\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6cd5\u3084\u3001\u7a93\u53e3\u62c5\u5f53\u8005\u304c\u6c7a\u6e08\u8005\u306b\u300c\u8aac\u660e\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u652f\u63f4\u300d\u3092\u5177\u4f53\u5316\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u5b9f\u884c\u3059\u308b\u4e00\u9023\u306e\u6d41\u308c\u306e\u3053\u3068\u3060\u3002BtoB\u55b6\u696d\u3067\u53d7\u6ce8\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u3069\u306e\u3088\u3046\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u9032\u3081\u308b\u306e\u304b\u7406\u89e3\u3057\u3066\u304a\u3053\u3046\u3002<\/p>\n<div id=\"attachment_6595\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6595\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/08\/lg-img02.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\" width=\"700\" height=\"369\" class=\"size-full wp-image-6595\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/08\/lg-img02.jpg 700w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/08\/lg-img02-300x158.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-6595\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/p><\/div>\n<p>\u4e0a\u8a18\u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u89e3\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u305f\u5f8c\u3001\u55b6\u696d\u90e8\u9580\u306b\u5f15\u304d\u6e21\u3059\u30d7\u30ed\u30bb\u30b9\u5168\u822c\u306e\u3053\u3068\u3060\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u9867\u5ba2\u306e\u7372\u5f97\uff09<\/a>\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u306e\u80b2\u6210\uff09\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u9867\u5ba2\u306e\u9078\u5225\uff09\u3092\u542b\u3093\u3067\u304a\u308a\u3001\u3044\u305a\u308c\u3082\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u77ed\u7e2e\u3084\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_5900\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5900\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/04\/lg-img01-1024x721.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\" width=\"654\" height=\"460\" class=\"size-large wp-image-5900\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/04\/lg-img01-1024x721.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/04\/lg-img01-300x211.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/04\/lg-img01-768x540.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/04\/lg-img01-718x505.jpg 718w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/04\/lg-img01.jpg 1438w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><p id=\"caption-attachment-5900\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb<\/p><\/div>\n<p>\u4e0a\u8a18\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3092\u56f3\u89e3\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u5358\u306b\u58f2\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3057\u3001\u80b2\u6210\u3001\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316\u3059\u308b\u6bb5\u968e\u304c\u5fc5\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u3001\u53d7\u6ce8\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u3082\u91cd\u8981\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u3092\u5546\u54c1\u958b\u767a\u306b\u53cd\u6620\u3059\u308b\u3053\u3068\u304cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u9023\u306e\u6d41\u308c\u3060\u3002<\/p>\n<p>\u306a\u304a\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3084\u5f79\u5272\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52c9\u5f37\u306b\u5f79\u7acb\u3064\u672c\u3082\u7d39\u4ecb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/btobm-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u30fb\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e748\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h3>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u3053\u3068\u3060\u3002\u4f11\u7720\u3057\u3066\u3044\u308b\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3057\u3066\u30ea\u30fc\u30c9\u5316\u3059\u308b\u3053\u3068\u3082\u542b\u3080\u3002\u5358\u306b\u96c6\u5ba2\u6570\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306b\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3048\u305d\u3046\u306a\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3060\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u30ea\u30a2\u30eb\u6d3b\u7528\u306b\u5927\u5225\u3067\u304d\u308b\u3002\u4e3b\u306a\u624b\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528<\/td>\n<td>\u30ea\u30a2\u30eb\u6d3b\u7528<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>WEB\u30b5\u30a4\u30c8<\/li>\n<li>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u30fb\u30de\u30c3\u30c1\u30f3\u30b0\u30b5\u30a4\u30c8<\/li>\n<li>WEB\u5c55\u793a\u4f1a<\/li>\n<li>\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fcv\n<li>\u55b6\u696d\u554f\u3044\u5408\u308f\u305b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30ea\u30a2\u30eb\u5e83\u544a<\/li>\n<li>DM\uff08FAX\u30fb\u90f5\u9001\uff09<\/li>\n<li>\u96fb\u8a71\u55b6\u696d<\/li>\n<li>\u98db\u8fbc\u55b6\u696d<\/li>\n<li>\u7d39\u4ecb\u55b6\u696d<\/li>\n<li>\u30d3\u30b8\u30cd\u30b9\u4ea4\u6d41\u4f1a<\/li>\n<li>\u30ea\u30a2\u30eb\u5c55\u793a\u4f1a<\/li>\n<li>\u30ea\u30a2\u30eb\u306e\u30bb\u30df\u30ca\u30fc<\/li>\n<li>\u30ea\u30fc\u30c9\u7372\u5f97\u4ee3\u884c\u30fb\u55b6\u696d\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u65b9\u6cd5\u306b\u306f\u3001\u3044\u305a\u308c\u3082\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001WEB\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u3067\u96c6\u5ba2\u3092\u884c\u3046\u65b9\u6cd5\u306b\u306f\u3001\u5b89\u5b9a\u3057\u305f\u30a2\u30af\u30bb\u30b9\u6570\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u53cd\u9762\u3001\u5b9a\u671f\u7684\u306b\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u304c\u5fc5\u8981\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u5225\u306b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u81ea\u793e\u306b\u5408\u3063\u305f\u65b9\u6cd5\u3092\u9078\u3076\u305f\u3081\u306b\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/09\/lg-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u3084\u308a\u65b9\u3068\u624b\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3092\u52d5\u753b\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3002\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u624b\u6cd5\u3068\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u3084\u308a\u65b9\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<h3>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/h3>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u65b0\u898f\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u3053\u3068\u3060\u3002\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u53d7\u6ce8\u78ba\u5ea6\u3092\u9ad8\u3081\u308b\u3002\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u53d7\u6ce8\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u76ee\u7684\u3060\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u624b\u6cd5\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u30ea\u30a2\u30eb\u6d3b\u7528\u306b\u5927\u5225\u3067\u304d\u308b\u3002\u4e3b\u306a\u624b\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528<\/td>\n<td>\u30ea\u30a2\u30eb\u6d3b\u7528<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>WEB\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u30e1\u30eb\u30de\u30ac<\/li>\n<li>\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb<\/li>\n<li>\u52d5\u753b<\/li>\n<li>\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc<\/li>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0<\/li>\n<li>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30fb\u30ea\u30bf\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/li>\n<li>\u8a2a\u554f\u55b6\u696d\u30fb\u5bfe\u9762\u55b6\u696d<\/li>\n<li>\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>\u30bb\u30df\u30ca\u30fc\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u624b\u6cd5\u5225\u306b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/EYE-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1fBtoB\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u624b\u6cd5\u3068\u30d7\u30ed\u30bb\u30b9\u30fb\u6210\u679c\u3092\u51fa\u3059\u30b3\u30c4\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac<\/p><\/div><\/a><\/div>\n<h3>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u80b2\u6210\u3057\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u304b\u3089\u3001\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u3053\u3068\u3060\u3002\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u90e8\u9580\u306b\u5f15\u304d\u6e21\u305b\u308c\u3070\u3001\u55b6\u696d\u90e8\u9580\u306f\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u306e\u307f\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3068\u306a\u308b\u3002\u53d7\u6ce8\u78ba\u5ea6\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u6642\u9593\u3084\u624b\u9593\u3092\u524a\u6e1b\u3057\u3066\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u53d7\u6ce8\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u76ee\u7684\u3060\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u30ea\u30fc\u30c9\u306b\u96fb\u8a71\u3092\u304b\u3051\u3066\u3001\u305d\u306e\u5185\u5bb9\u304b\u3089\u53d7\u6ce8\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u307e\u305f\u3001MA\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u3084\u884c\u52d5\u5c65\u6b74\u306e\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u53d7\u6ce8\u78ba\u5ea6\u3092\u6570\u5024\u5316\u3067\u304d\u308b\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u3084\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/howto-leadqualification\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/09\/eye-3-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30ea\u30fc\u30c9\u9078\u5b9a\u306e\uff17\u3064\u306e\u5224\u65ad\u6750\u6599\u3068\u5224\u65ad\u57fa\u6e96\u3092\u6c7a\u3081\u308b\u30dd\u30a4\u30f3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u4e8b\u4f8b\u30fb\u65b9\u6cd5\u30fb\u30ea\u30fc\u30c9\u9078\u5b9a\u6761\u4ef6\u3092\u6c7a\u3081\u308b\u3068\u304d\u306e\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/p><span class=\"date\">2021\u5e7412\u670825\u65e5<\/span><\/div><\/a><\/div>\n<h2>BtoB\u4f01\u696d\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9<\/h2>\n<p>\u55b6\u696d\u6226\u7565\u3068\u306f\u3001\u55b6\u696d\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9577\u671f\u7684\u306a\u8a08\u753b\u30fb\u65b9\u91dd\u306e\u3053\u3068\u3060\u3002\u4f55\u306e\u8a08\u753b\u3082\u7acb\u3066\u305a\u306b\u884c\u52d5\u3059\u308b\u3068\u3001\u9014\u4e2d\u3067\u65b9\u91dd\u304c\u30d6\u30ec\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u7121\u99c4\u306a\u884c\u52d5\u304c\u767a\u751f\u3057\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u3002\u52b9\u7387\u3088\u304f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u3066\u304b\u3089\u884c\u52d5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u4f01\u696d\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<ol>\n<li>\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n<p>\u6226\u7565\u3092\u7acb\u3066\u3066\u3059\u3050\u306b\u5b9f\u884c\u3059\u308b\u3068\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u884c\u52d5\u3092\u53d6\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u6226\u7565\u3092\u4f5c\u6226\u3068\u6226\u8853\u306b\u5206\u89e3\u3057\u3066\u3001\u5177\u4f53\u7684\u306a\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u6848\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3>\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/h3>\n<p>BtoB\u4f01\u696d\u306e\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u7b2c\u4e00\u6bb5\u968e\u306f\u3001\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b\u6bb5\u968e\u3067\u3042\u308b\u3002\u4f5c\u6226\u3068\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5b9f\u73fe\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3060\u3002\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u55b6\u696d\u6226\u7565\u306f\u8907\u6570\u306e\u4f5c\u6226\u3067\u69cb\u6210\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>BtoB\u4f01\u696d\u306e\u55b6\u696d\u306f\u3001\u300c\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u300d\u300c\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u300d\u300c\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u300d\u300c\u9867\u5ba2\u7dad\u6301\u300d\u3068\u3044\u30464\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5206\u304b\u308c\u308b\u3002\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u3001\u5f0a\u793e\u3067\u4f5c\u6226\u306b\u5206\u89e3\u3057\u305f\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\u30d7\u30ed\u30bb\u30b9<\/td>\n<td>\u4f5c\u6226<\/td>\n<td>KPI<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\">\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b<\/td>\n<td>\u8a8d\u77e5\u62e1\u5927\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u306e\u88fd\u54c1\u306e\u3053\u3068\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473\u4ed8\u3051\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u88fd\u54c1\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\">\u898b\u8fbc\u307f\u5ba2\u3092\u80b2\u6210\u3059\u308b<\/td>\n<td>\u4fe1\u983c\u6027\u5411\u4e0a\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u306e\u3053\u3068\u3092\u4fe1\u983c\u3057\u983c\u3063\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226<\/td>\n<td>\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u30fb\u30cb\u30fc\u30ba\u3092\u77e5\u308b\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165\u52d5\u6a5f\u4ed8\u3051\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u88fd\u54c1\u3092\u8cb7\u304a\u3046\u304b\u3069\u3046\u304b\u691c\u8a0e\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3059\u308b<\/td>\n<td>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226<\/td>\n<td>\u5b9f\u969b\u306b\u58f2\u308b\u3053\u3068\u30fb\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3059\u308b\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\">\u9867\u5ba2\u7dad\u6301\u3059\u308b<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u4f5c\u6226<\/td>\n<td>\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u8ab2\u984c\u767a\u898b\u4f5c\u6226<\/td>\n<td>\u4eca\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3057\u6b21\u306e\u63d0\u6848\u306b\u3064\u306a\u3052\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3057\u305f\u3089\u3001\u300c\u4f5c\u6226\u30fb\u6226\u8853\u30fb\u8a08\u753b\u300d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u843d\u3068\u3057\u8fbc\u3080\u3002\u4e0a\u8a18\u306e\u4f5c\u6226\u3068KPI\u3092\u8a18\u5165\u3059\u308b\u3068\u3001\u4e0b\u8a18\u56f3\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_5447\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5447\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-1024x627.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\uff18\u3064\u306e\u4f5c\u6226\u306b\u5206\u89e3\u3057\u305f\u4f8b\" width=\"654\" height=\"400\" class=\"size-large wp-image-5447\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-1024x627.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-300x184.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-768x470.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-1536x940.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-718x440.jpg 718w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01.jpg 1650w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><p id=\"caption-attachment-5447\" 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src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-1024x628.jpg\" alt=\"BtoB\u306e\u55b6\u696d\u6226\u7565\u306e\u6226\u8853\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u5b9a\" width=\"654\" height=\"401\" class=\"size-large wp-image-4961\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-1024x628.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-300x184.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-768x471.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-1536x942.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-718x440.jpg 718w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03.jpg 1628w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><p id=\"caption-attachment-4961\" class=\"wp-caption-text\">BtoB\u306e\u55b6\u696d\u6226\u7565\u306e\u6226\u8853\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u5b9a<\/p><\/div>\n<h3>\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/h3>\n<p>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3057\u3001KPI\u3092\u5177\u4f53\u5316\u3067\u304d\u308c\u3070\u3001\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u3066\u3044\u304f\u3002\u5b9f\u884c\u8cac\u4efb\u8005\u3092\u6c7a\u3081\u3066\u3001\u300c\u6226\u8853\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070KPI\u3092\u9054\u6210\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u8003\u3048\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3082\u3046\u3002\u5b9f\u884c\u8cac\u4efb\u8005\u306f\u3001\u6226\u8853\u306b\u8a73\u3057\u3044\u4eba\u6750\u3092\u9078\u3076\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/p>\n<p>\u306a\u304a\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u306f\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002\u8208\u5473\u304c\u3042\u308b\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u4f01\u696d\u306b\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u591a\u304f\u306e\u4eba\u304c\u95a2\u4e0e\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u3044\u5834\u5408\u304c\u591a\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308b\u3002\u307e\u305f\u30011\u4ef6\u3042\u305f\u308a\u306e\u53d6\u5f15\u91d1\u984d\u304c\u5927\u304d\u304f\u3001\u9867\u5ba2\u306f\u614e\u91cd\u306b\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u3002\u3053\u308c\u3089\u306e\u7279\u5fb4\u304b\u3089\u3001BtoB\u4f01\u696d\u306e\u55b6\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u5b9a\u671f\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306fBtoB\u4f01\u696d\u306e\u7279\u5fb4\u306e\u307b\u304b\u306b\u3082\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3084\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u305f\u3002\u3044\u305a\u308c\u3082BtoB\u4f01\u696d\u306e\u55b6\u696d\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001BtoB\u55b6\u696d\u3092\u6210\u529f\u3055\u305b\u305f\u3044\u65b9\u306f\u305c\u3072\u53c2\u8003\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u4f01\u696d\u306e\u55b6\u696d\u306b\u306f\u3001BtoC\u4f01\u696d\u3068\u306f\u7570\u306a\u308b\u7279\u5fb4\u304c\u3042\u308b\u3002BtoB\u4f01\u696d\u304c\u55b6\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001BtoB\u306a\u3089\u3067\u306f\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u4f01\u696d\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002Bto&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[65],"tags":[],"class_list":{"0":"post-6881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-btobmarketing","8":"article 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