{"id":6851,"date":"2023-11-20T10:44:05","date_gmt":"2023-11-20T01:44:05","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=6851"},"modified":"2026-05-02T19:49:28","modified_gmt":"2026-05-02T10:49:28","slug":"btob%e3%83%a1%e3%83%ab%e3%83%9e%e3%82%ac%e3%81%ae%e4%b8%80%e5%95%8f%e4%b8%80%e7%ad%94%e3%80%8c%e3%82%bf%e3%82%a4%e3%83%9f%e3%83%b3%e3%82%b0%e3%80%81%e9%a0%bb%e5%ba%a6%e3%80%81%e3%82%bf%e3%83%bc","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-mailmagazine-qa","title":{"rendered":"BtoB\u30e1\u30eb\u30de\u30ac\u306e\u4e00\u554f\u4e00\u7b54\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u983b\u5ea6\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u66f8\u304d\u65b9\u3001\u30cd\u30bf\u306a\u3069\u300d"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u3001\u300c\u30e1\u30eb\u30de\u30ac\u300d\u3092\u6d3b\u7528\u3057\u3066\u3044\u308bBtoB\u4f01\u696d\u306f\u591a\u3044\u3002\u8a2a\u554f\u3084\u96fb\u8a71\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u6bd4\u3079\u308b\u3068\u6bd4\u8f03\u7684\u6c17\u8efd\u306b\u65bd\u7b56\u5c55\u958b\u3067\u304d\u308b\u4e0a\u306b\u3001\u30b3\u30b9\u30c8\u3082\u5b89\u304f\u6291\u3048\u3089\u308c\u308b\u3002\u3057\u304b\u3057\u3001BtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u62c5\u5f53\u8005\u306b\u306f\u3001\u60a9\u307f\u3082\u591a\u3044\u3088\u3046\u3060\u3002\u5b9f\u969b\u306b\u3001\u5f0a\u793e\u306e\u304a\u5ba2\u69d8\u304b\u3089\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u7591\u554f\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u3002<\/p>\n<div class=\"voice 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\/>\n<\/div><\/div>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u30e1\u30eb\u30de\u30ac\u306b\u95a2\u3057\u3066\u3001\u914d\u4fe1\u62c5\u5f53\u8005\u304b\u3089\u3044\u305f\u3060\u304f\u3001\u7d20\u6734\u306a\u7591\u554f\u306b\u3064\u3044\u3066\u3001\u4e00\u554f\u4e00\u7b54\u5f62\u5f0f\u3067\u304a\u7b54\u3048\u3057\u3088\u3046\u3068\u601d\u3046\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg 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>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306e\u5e73\u5747\u5024\u30fb\u76ee\u5b89\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-mailmagazine-qa\/#%E9%96%8B%E5%B0%81%E7%8E%87%E3%82%92%E9%AB%98%E3%82%81%E3%82%8BBtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E4%BB%B6%E5%90%8D%E3%81%AE%E4%BB%98%E3%81%91%E6%96%B9%E3%81%AF%EF%BC%9F\" >\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308bBtoB\u30e1\u30eb\u30de\u30ac\u306e\u4ef6\u540d\u306e\u4ed8\u3051\u65b9\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" 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id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E9%85%8D%E4%BF%A1%E6%99%82%E9%96%93%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u6642\u9593\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306f\u3001\u4f55\u6642\u306b\u914d\u4fe1\u3059\u308b\u3068\u52b9\u679c\u7684\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u914d\u4fe1\u6642\u9593\u306e\u898b\u3064\u3051\u65b9\u3068\u3057\u3066\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u826f\u3044\u3002GA4\u3067\u306f\u3001\u300c\u6642\u9593\u5e2f\u5225\u30a2\u30af\u30bb\u30b9\u6570\u300d\u3092\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_6853\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6853\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1-1024x548.jpg\" alt=\"GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300c\u6642\u9593\u5e2f\u5225\u30a2\u30af\u30bb\u30b9\u6570\u300d\" width=\"654\" height=\"350\" class=\"size-large wp-image-6853\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1-1024x548.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1-300x161.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1-768x411.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1-1536x822.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1-718x384.jpg 718w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/11\/img01-1.jpg 1730w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><p id=\"caption-attachment-6853\" class=\"wp-caption-text\">GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300c\u6642\u9593\u5e2f\u5225\u30a2\u30af\u30bb\u30b9\u6570\u300d<\/p><\/div>\n<p>\u4e0a\u8a18\u306f\u5f0a\u793e\u306eWEB\u30b5\u30a4\u30c8\u306e\u6642\u9593\u5e2f\u5225\u30a2\u30af\u30bb\u30b9\u6570\u306e\u4f8b\u3060\u3002\u3053\u306e\u5834\u5408\u300116\u6642\u306b\u30a2\u30af\u30bb\u30b9\u304c\u6700\u3082\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u305d\u306e\u6b21\u304c11\u6642\u300115\u6642\u300114\u6642\u3068\u7d9a\u3044\u3066\u3044\u308b\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u300116\u6642\u306b\u914d\u4fe1\u3059\u308b\u3068\u3044\u3046\u9078\u629e\u80a2\u3068\u3001\u3042\u3048\u306611\u6642\u306b\u914d\u4fe1\u3057\u300111\u6642\u304b\u308917\u6642\u307e\u3067\u306e\u9593\u306b\u898b\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u9078\u629e\u80a2\u306e\uff12\u3064\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u5fa1\u793e\u3067\u3082GA4\u3067\u4e00\u5ea6\u6642\u9593\u5e2f\u5225\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u78ba\u8a8d\u3057\u3001\u914d\u4fe1\u6642\u9593\u306e\u5224\u65ad\u6750\u6599\u306b\u3057\u3066\u307f\u3066\u306f\u3069\u3046\u3060\u308d\u3046\u304b\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E9%85%8D%E4%BF%A1%E6%9B%9C%E6%97%A5%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u66dc\u65e5\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u66dc\u65e5\u306f\u3001\u914d\u4fe1\u6642\u9593\u540c\u69d8\u306bWEB\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u66dc\u65e5\u5225\u30a2\u30af\u30bb\u30b9\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3068\u826f\u3044\u3002\u305f\u3060\u3057\u3001GA4\u3092\u4f7f\u3046\u5834\u5408\u306f\u3001\u66dc\u65e5\u5225\u30a2\u30af\u30bb\u30b9\u6570\u306e\u78ba\u8a8d\u306f\u3001\u57fa\u672c\u7684\u306b\u306f\u3067\u304d\u306a\u3044\u3088\u3046\u3067\u3042\u308b\uff08\u8a18\u4e8b\u57f7\u7b46\u6642\u70b9\uff09\u3002\u305d\u306e\u305f\u3081\u3001GA4\u3067\u65e5\u5225\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5206\u6790\u3057\u30a8\u30af\u30bb\u30eb\u306a\u3069\u3067\u66dc\u65e5\u5225\u306b\u96c6\u8a08\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u53c2\u8003\u307e\u3067\u306b\u3001\u5f0a\u793e\u306e\u5834\u5408\u306f\u3001\u706b\u66dc\u65e5\u306e\u30a2\u30af\u30bb\u30b9\u304c\u6700\u3082\u591a\u304b\u3063\u305f\u305f\u3081\u3001\u706b\u66dc\u65e5\u3092\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u66dc\u65e5\u3068\u6c7a\u3081\u3066\u3044\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E3%83%8D%E3%82%BF%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u30cd\u30bf\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u30cd\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u4e3b\u306b\uff12\u3064\u306e\u30cd\u30bf\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\uff11\u3064\u76ee\u306f\u3001\u81ea\u793e\u76ee\u7dda\u306e\u30cd\u30bf\u3067\u3001\u88fd\u54c1\u6848\u5185\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u6848\u5185\u3001\u4e8b\u4f8b\u7d39\u4ecb\u306a\u3069\u306e\u30cd\u30bf\u3067\u3042\u308b\u3002\u793e\u5185\u306b\u30cd\u30bf\u304c\u8c4a\u5bcc\u306b\u3042\u308b\u5834\u5408\u306f\u30cd\u30bf\u304c\u67af\u6e07\u3059\u308b\u3053\u3068\u304c\u306a\u3044\u304c\u3001\u81ea\u793e\u76ee\u7dda\u3067\u3042\u308b\u305f\u3081\u5e38\u306b\u58f2\u308a\u8fbc\u307f\u306e\u30e1\u30eb\u30de\u30ac\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u50be\u5411\u304c\u3042\u308a\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u89e3\u9664\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u5f0a\u793e\u3067\u306f\u3053\u306e\u3088\u3046\u306a\u58f2\u308a\u8fbc\u307f\u4e2d\u5fc3\u306e\u30e1\u30eb\u30de\u30ac\u3092\u300c\u30aa\u30f3\u30e1\u30fc\u30eb\u300d\u3068\u547c\u79f0\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3082\u3046\uff11\u3064\u306f\u3001\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u76ee\u7dda\u306e\u30cd\u30bf\u3067\u3001\u60a9\u307f\u3084\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3084\u3001\u4f55\u304b\u306e\u696d\u52d9\u3092\u52b9\u7387\u3088\u304f\u9032\u3081\u308b\u30b3\u30c4\u306a\u3069\u306e\u30cd\u30bf\u3067\u3042\u308b\u3002\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u89e3\u9664\u7387\u3082\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u304c\u3001\u88fd\u54c1\u306e\u58f2\u308a\u8fbc\u307f\u304c\u96e3\u3057\u3044\u3002\u5f0a\u793e\u3067\u306f\u3053\u306e\u76ee\u7dda\u306e\u30e1\u30eb\u30de\u30ac\u3092\u300c\u30aa\u30d5\u30e1\u30fc\u30eb\u300d\u3068\u547c\u79f0\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30aa\u30f3\u30e1\u30fc\u30eb\u3068\u30aa\u30d5\u30e1\u30fc\u30eb\u306f\u3001\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u3069\u3061\u3089\u304b\u306b\u504f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u5168\u4f53\u306e\u52b9\u679c\u304c\u5411\u4e0a\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%8D%E3%82%BF%E3%81%8C%E3%81%AA%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AF%E3%81%A9%E3%81%86%E3%81%97%E3%81%9F%E3%82%89%E3%81%84%E3%81%84%E3%81%8B%EF%BC%9F\"><\/span>\u30cd\u30bf\u304c\u306a\u3044\u5834\u5408\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u3067\u306f\u30cd\u30bf\u306b\u56f0\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002\u7279\u306b\u793e\u5185\u306b\u30cd\u30bf\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u4f55\u3092\u9001\u308c\u3070\u3088\u3044\u304b\uff1f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u5834\u5408\u3001\u3059\u3050\u306b\u3067\u304d\u308b\u5bfe\u51e6\u65b9\u6cd5\u3092\uff11\u3064\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<p>\u305d\u306e\u65b9\u6cd5\u306f\u3001\u904e\u53bb\u306e\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3092\u5206\u6790\u3057\u3001\u305d\u3053\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u60a9\u307f\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3088\u3046\u3002\u305d\u306e\u4e0a\u3067\u3001\u305d\u306e\u60a9\u307f\u3084\u8ab2\u984c\u304b\u3089\u30e1\u30eb\u30de\u30ac\u306e\u30cd\u30bf\u3092\u8003\u3048\u308b\u3068\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u30e1\u30fc\u30eb\u306e\u9001\u4ed8\u3001\u30b5\u30b8\u30a7\u30b9\u30c8\u5206\u6790\u3092\u3059\u308b\u306a\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3082\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AF%E8%AA%B0%E3%81%AB%E9%85%8D%E4%BF%A1%E3%81%99%E3%82%8B%E3%81%8B%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306f\u8ab0\u306b\u914d\u4fe1\u3059\u308b\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306f\u3001\u30ea\u30fc\u30c9\u3001\u9867\u5ba2\u306b\u914d\u4fe1\u3059\u308b\u3002\u7279\u306b\u4f11\u7720\u30ea\u30fc\u30c9\u3084\u4f11\u7720\u9867\u5ba2\u3078\u306e\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306f\u3001\u6848\u4ef6\u3084\u5546\u8ac7\u306e\u5275\u51fa\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u52b9\u679c\u304c\u5927\u304d\u3044\u3002<\/p>\n<p>\u914d\u4fe1\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u6c7a\u3081\u65b9\u3068\u3057\u3066\u306f\u3001BtoB\u306e\u5834\u5408\u3001\u4e3b\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u6c7a\u3081\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<\/p>\n<ul>\n<li>\u81ea\u793e\u306e\u88fd\u54c1\u3084\u4e8b\u696d\u5225<\/li>\n<li>\u696d\u7a2e\u5225<\/li>\n<li>\u90e8\u9580\u5225<\/li>\n<li>\u5f79\u8077\u5225<\/li>\n<li>\u8ab2\u984c\u30fb\u8208\u5473\u5225<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3059\u308b\u306b\u306f\u3001\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2DB\u306e\u7ba1\u7406\u304c\u91cd\u8981\u3060\u3002\u7279\u306b\u3001\u90e8\u9580\u3084\u5f79\u8077\u3001\u8ab2\u984c\u30fb\u8208\u5473\u5225\u306b\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3059\u308b\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u9805\u76ee\u306f\u6642\u9593\u3068\u5171\u306b\u5909\u5316\u3059\u308b\uff08\u4eba\u4e8b\u7570\u52d5\u3067\u90e8\u9580\u304c\u5909\u308f\u3063\u305f\u306a\u3069\uff09\u305f\u3081\u3001\u66f4\u65b0\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u6700\u65b0\u60c5\u5831\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u3001\u914d\u4fe1\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u6642\u306e\u60a9\u307f\u306e\u7a2e\u306b\u306a\u308a\u304c\u3061\u3067\u3042\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u300c\u8ab0\u306b\u914d\u4fe1\u3059\u308b\u304b\uff1f\u300d\u304c\u6c7a\u3081\u306b\u304f\u304f\u306a\u308a\u3001\u300c\u3068\u308a\u3042\u3048\u305a\u3053\u306e\u6761\u4ef6\u3067\u3044\u3044\u304b\u300d\u3068\u3044\u3046\u5f62\u3067\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E9%85%8D%E4%BF%A1%E9%A0%BB%E5%BA%A6%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u983b\u5ea6\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u983b\u5ea6\u306f\u3001\u6708\u25cf\u56de\u306e\u3088\u3046\u306b\u6c7a\u307e\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u30021\u65e5\u4f55\u901a\u3082\u5c4a\u304f\u3088\u3046\u306a\u4f01\u696d\u3082\u3042\u308c\u3070\u3001\u67081\u56de\u30012\u56de\u3068\u3044\u3063\u305f\u4f01\u696d\u3082\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u793e\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u3001\u30cd\u30bf\u306e\u8c4a\u5bcc\u3055\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u5236\u9650\u306a\u3069\u3092\u898b\u3066\u3001\u793e\u5185\u3067\u307e\u305a\u306f\u983b\u5ea6\u3092\u6c7a\u3081\u308b\u3057\u304b\u306a\u3044\u3002\u305d\u306e\u4e0a\u3067\u3001\u914d\u4fe1\u89e3\u9664\u304c\u591a\u3044\u3088\u3046\u3067\u3042\u308c\u3070\u3001\u983b\u5ea6\u3092\u4e0b\u3052\u308b\u306a\u3069\u691c\u8a0e\u3059\u308b\u3057\u304b\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E6%96%87%E5%AD%97%E6%95%B0%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u6587\u5b57\u6570\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u6587\u5b57\u6570\u306b\u3064\u3044\u3066\u306f\u3001\u5f0a\u793e\u306f\u4f55\u5ea6\u3082\u8cea\u554f\u3092\u53d7\u3051\u3066\u3044\u308b\u304c\u3001\u3053\u3061\u3089\u3082\u914d\u4fe1\u983b\u5ea6\u3068\u540c\u69d8\u3001\u25cf\u6587\u5b57\u4ee5\u5185\u306b\u3059\u3079\u304d\u3068\u3044\u3046\u57fa\u6e96\u306f\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u30e1\u30eb\u30de\u30ac\u3067\u4f1d\u3048\u305f\u3044\u3053\u3068\u3092\u3001\u77ed\u304f\u7684\u78ba\u306b\u4f1d\u3048\u308b\u3068\u3044\u3046\u306e\u304c\u57fa\u672c\u3068\u306a\u308b\u3002\u307e\u305a\u306f\u6587\u5b57\u6570\u3092\u6c17\u306b\u305b\u305a\u3001\u4e00\u65e6\u30e1\u30eb\u30de\u30ac\u3092\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u305d\u306e\u5f8c\u3001\u518d\u5ea6\u8aad\u307f\u8fd4\u3057\u3066\u3001\u6dfb\u524a\u3057\u306a\u304c\u3089\u77ed\u304f\u3067\u304d\u308b\u7b87\u6240\u3092\u63a2\u3059\u306e\u304c\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3093\u3067\u3082\u3089\u3046\u306b\u306f\u3001\u6587\u5b57\u6570\u306f\u5c11\u306a\u3044\u65b9\u304c\u3088\u3044\u3002\u3057\u304b\u3057\u3001\u77ed\u304f\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u6700\u5f8c\u307e\u3067\u8aad\u3080\u304b\uff1f\u3068\u3044\u3046\u3068\u3001\u30c6\u30fc\u30de\u6b21\u7b2c\u3067\u3042\u308b\u305f\u3081\u305d\u3046\u3068\u306f\u8a00\u3044\u5207\u308c\u306a\u3044\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u77ed\u304f\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u306f\u305b\u305a\u3001\u8208\u5473\u306e\u3042\u308b\u30c6\u30fc\u30de\u3092\u3057\u3063\u304b\u308a\u691c\u8a0e\u3057\u3001\u305d\u306e\u4e0a\u3067\u3067\u304d\u308b\u3060\u3051\u77ed\u304f\u4f1d\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u5fc3\u304c\u3051\u308b\u3068\u826f\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E9%96%8B%E5%B0%81%E7%8E%87%E3%83%BB%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87%E3%81%AE%E5%B9%B3%E5%9D%87%E5%80%A4%E3%83%BB%E7%9B%AE%E5%AE%89%E3%81%AF%EF%BC%9F\"><\/span>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306e\u5e73\u5747\u5024\u30fb\u76ee\u5b89\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\uff08\u958b\u5c01\u6570\/\u914d\u4fe1\u7dcf\u6570\uff09\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08\u30af\u30ea\u30c3\u30af\u6570\/\u914d\u4fe1\u7dcf\u6570\uff09\u306f\u3001\u3069\u3093\u306a\u30e1\u30eb\u30de\u30ac\u3067\u3082\u25cf\uff05\u7a0b\u5ea6\u3068\u76ee\u5b89\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u914d\u4fe1\u5bfe\u8c61\u306e\u30ea\u30b9\u30c8\u306e\u5165\u624b\u7d4c\u8def\u3001\u914d\u4fe1\u5bfe\u8c61\u8005\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6761\u4ef6\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u5185\u5bb9\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u6700\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u306f\u3001\u914d\u4fe1\u5bfe\u8c61\u306e\u30ea\u30b9\u30c8\u306e\u5165\u624b\u7d4c\u8def\u3067\u3042\u308b\u3068\u5f0a\u793e\u306f\u8003\u3048\u3066\u3044\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u300c\u793e\u540d\u3084\u88fd\u54c1\u306e\u8a8d\u77e5\u304c\u3042\u308b\u304b\u306a\u3044\u304b\u3092\u6c7a\u3081\u308b\u300d\u305f\u3081\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u3067\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u5834\u5408\u306f\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306f\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u300c\u4ee5\u524d\u3001\u554f\u3044\u5408\u308f\u305b\u3057\u305f\u4f1a\u793e\u304b\u3089\u306e\u30e1\u30fc\u30eb\u300d\u3068\u8a8d\u77e5\u3055\u308c\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u3046\u3067\u306a\u3044\u5834\u5408\uff08\u4f8b\uff1a\u6cd5\u4eba\u540d\u7c3f\u696d\u8005\u304b\u3089\u4f01\u696d\u306e\u4ee3\u8868\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u4ed8\u304d\u306e\u540d\u7c3f\u3092\u8cfc\u5165\u3059\u308b\u5834\u5408\u306a\u3069\uff09\u306f\u3001\u300c\u306a\u305c\u3053\u306e\u4f1a\u793e\u304b\u3089\u30e1\u30fc\u30eb\u304c\u6765\u308b\u306e\u304b\uff1f\u300d\u3068\u306a\u308a\u3001\u307b\u307c\u9593\u9055\u3044\u306a\u304f\u300c\u8ff7\u60d1\u30e1\u30fc\u30eb\u300d\u3068\u5224\u65ad\u3055\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306f\u3001\u30ea\u30b9\u30c8\u306e\u5165\u624b\u7d4c\u8def\u304c\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002\u305d\u306e\u4e0a\u3067\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3069\u3053\u307e\u3067\u7d5e\u308a\u8fbc\u3080\u304b\u3001\u3069\u3093\u306a\u30c6\u30fc\u30de\u306b\u3059\u308b\u304b\u3001\u3044\u3064\u914d\u4fe1\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306f\u3055\u3089\u306b\u4e0a\u4e0b\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u306e\u524d\u63d0\u304c\u3042\u308b\u4e0a\u3067\u3001\u3042\u3048\u3066\u76ee\u5b89\u3092\u8a18\u8f09\u3059\u308b\u3068\u3001\u5f0a\u793e\u306e\u4eca\u307e\u3067\u306e\u81ea\u793e\u306e\u30e1\u30eb\u30de\u30ac\u3084\u304a\u5ba2\u69d8\u306e\u30e1\u30eb\u30de\u30ac\u306e\u50be\u5411\u3092\u898b\u3066\u3044\u308b\u3068\u3001BtoB\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\uff08\u958b\u5c01\u6570\/\u914d\u4fe1\u7dcf\u6570\uff09\u306f20\uff05\u304b\u308930\uff05\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08\u30af\u30ea\u30c3\u30af\u6570\/\u914d\u4fe1\u7dcf\u6570\uff09\u306e\u76ee\u5b89\u306f5\uff05\u304b\u308910\uff05\u3092\u60f3\u5b9a\u3059\u308b\u3068\u826f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%96%8B%E5%B0%81%E7%8E%87%E3%82%92%E9%AB%98%E3%82%81%E3%82%8BBtoB%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E4%BB%B6%E5%90%8D%E3%81%AE%E4%BB%98%E3%81%91%E6%96%B9%E3%81%AF%EF%BC%9F\"><\/span>\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308bBtoB\u30e1\u30eb\u30de\u30ac\u306e\u4ef6\u540d\u306e\u4ed8\u3051\u65b9\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u306f\u300c\u4ef6\u540d\uff08\u30e1\u30eb\u30de\u30ac\u306e\u30c6\u30fc\u30de\uff09\u300d\u306b\u5927\u304d\u304f\u5f71\u97ff\u3092\u53d7\u3051\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u3081\u308b\u306e\u306f\u3001\u4ef6\u540d\u3068\u9001\u4fe1\u8005\u3092\u898b\u3066\u5224\u65ad\u3059\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u4ef6\u540d\u306f\u3001\u81ea\u793e\u76ee\u7dda\u306e\u4ef6\u540d\u3068\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u76ee\u7dda\u306e\u4ef6\u540d\u304c\u3042\u308a\u3001\u5f0a\u793e\u306eAB\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u76ee\u7dda\u306e\u4ef6\u540d\u306e\u65b9\u304c\u3001\u958b\u5c01\u7387\u304c1.2\u500d\u7a0b\u5ea6\u5411\u4e0a\u3057\u305f\u3002<\/p>\n<p>\u3067\u306f\u3001\u81ea\u793e\u76ee\u7dda\u306e\u4ef6\u540d\u3068\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u76ee\u7dda\u306e\u4ef6\u540d\u306b\u3064\u3044\u3066\u3001\u4f8b\u3092\u4ea4\u3048\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002\u4f8b\u3068\u3057\u3066\u3001\u5f0a\u793e\u304c2023\u5e7411\u6708\u306b\u5b9f\u65bd\u3057\u305f\u4e0b\u8a18\u30bb\u30df\u30ca\u30fc\u306e\u6848\u5185\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u3092\u4f8b\u306b\u4ef6\u540d\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u4ef6\u540d\u8003\u5bdf\u306e\u4f8b<\/strong><br \/><a href=\"https:\/\/btobmarketing.aluha.net\/news\/btob-emailmarketing-seminar202311\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bb\u30df\u30ca\u30fc<br \/>\n\u300cBtoB\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u8a08\u753b\u7acb\u6848\u3068\u52b9\u679c\u5206\u6790\u306e\u4ed5\u65b9\u3001\u4ef6\u540d\u3068\u672c\u6587\u306e\u66f8\u304d\u65b9\u3068\u306f\uff1f\u300d<\/a><\/div><\/div>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u81ea\u793e\u76ee\u7dda\u306e\uff12\u3064\u306e\u4ef6\u540d\u4f8b<\/span><\/div>\n<ol>\n<li>\u7121\u6599\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u6c7a\u5b9a\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ce\u30a6\u30cf\u30a6\u304c\u308f\u304b\u308b\u30bb\u30df\u30ca\u30fc<\/li>\n<li>2023\u5e7411\u6708\u958b\u50ac\uff01\u65e9\u3044\u8005\u52dd\u3061\uff01\u7121\u6599\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bb\u30df\u30ca\u30fc<\/li>\n<\/ol>\n<\/div>\n<div class=\"c_box intitle blue_box\"><div 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