{"id":6543,"date":"2023-07-20T11:54:52","date_gmt":"2023-07-20T02:54:52","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=6543"},"modified":"2025-09-28T13:30:46","modified_gmt":"2025-09-28T04:30:46","slug":"%e3%82%a2%e3%83%83%e3%83%97%e3%82%bb%e3%83%ab%e3%83%bb%e3%82%af%e3%83%ad%e3%82%b9%e3%82%bb%e3%83%ab%e3%81%a8%e3%81%af%ef%bc%9f%e9%81%95%e3%81%84%e3%82%84%e9%80%b2%e3%82%81%e6%96%b9%e3%83%bb%e6%88%90","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-upsell-crosssell","title":{"rendered":"\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u9055\u3044\u3084\u9032\u3081\u65b9\u30fb\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u308f\u304b\u308b\u65bd\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u55b6\u696d\u306e\u73fe\u5834\u3067\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3068\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u305d\u308c\u305e\u308c\u91cd\u8981\u306a\u7406\u7531\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u305f\u4f01\u696d\u304c\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">BtoB\u306e\u55b6\u696d\u6226\u7565<\/a>\u306b\u304a\u3051\u308b\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u3001\u305d\u306e\u9055\u3044\u3001\u91cd\u8981\u6027\u3001\u5b9f\u65bd\u306e\u65b9\u6cd5\u3001\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f<\/h2>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u73fe\u5728\u9867\u5ba2\u304c\u5951\u7d04\u30fb\u8cfc\u5165\u3057\u3066\u3044\u308b\u5546\u54c1\u3001\u3082\u3057\u304f\u306f\u3001\u5951\u7d04\u30fb\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5546\u54c1\u3088\u308a\u3082\u4e0a\u4f4d\u306e\u30b0\u30ec\u30fc\u30c9\u3084\u30d7\u30e9\u30f3\u306b\u5909\u66f4\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3059\u308b\u55b6\u696d\u624b\u6cd5\u3067\u3042\u308b\u3002\u305d\u306e\u72d9\u3044\u306f\u30011\u56de\u306e\u53d6\u5f15\u306b\u304a\u3051\u308b\u5546\u54c1\u5358\u4fa1\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e\u5411\u4e0a\u3067\u3042\u308b\u3002\u65e2\u5b58\u9867\u5ba2\u3084\u65b0\u898f\u63d0\u6848\u4e2d\u306e\u9867\u5ba2\u304c\u5bfe\u8c61\u3068\u306a\u308a\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u691c\u8a0e\u72b6\u6cc1\u306a\u3069\u3092\u57fa\u306b\u63d0\u6848\u3092\u884c\u3046\u3002<\/p>\n<p>\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u4f1a\u8a08\u30bd\u30d5\u30c8\u306e\u5951\u7d04\u3092\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3044\u308b\u3068\u3057\u3088\u3046\u3002\u305d\u306e\u9867\u5ba2\u304c\u73fe\u5728\u30e9\u30a4\u30c8\u30d7\u30e9\u30f3\u3067\u5951\u7d04\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3055\u3089\u306b\u4e0a\u306e\u30d7\u30e9\u30f3\uff08\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3\u306a\u3069\uff09\u3092\u63d0\u6848\u3059\u308b\u306e\u304c\u30a2\u30c3\u30d7\u30bb\u30eb\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f<\/h2>\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\u3001\u4e00\u3064\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u610f\u5411\u3092\u793a\u3059\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u5225\u306e\u5546\u54c1\u3092\u8ffd\u52a0\u63d0\u6848\u3059\u308b\u55b6\u696d\u624b\u6cd5\u3060\u3002\u305d\u306e\u72d9\u3044\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u70b9\u6570\u3084\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0\u3060\u3002<\/p>\n<p>\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u5728\u5eab\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u300c\u9700\u8981\u4e88\u6e2c\u30b7\u30b9\u30c6\u30e0\u300d\u3084\u300c\u8ca9\u58f2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300d\u306a\u3069\u3092\u8ffd\u52a0\u63d0\u6848\u3059\u308b\u306e\u304c\u30af\u30ed\u30b9\u30bb\u30eb\u3067\u3042\u308b\u3002\u95a2\u9023\u3059\u308b\u88fd\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u8ffd\u52a0\u8cfc\u5165\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u9055\u3044<\/h2>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u9055\u3044\u3092\u3088\u308a\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u8868\u306b\u305d\u308c\u3089\u306e\u9055\u3044\u3092\u307e\u3068\u3081\u305f\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u9055\u3044<\/caption>\n<tr>\n<td><\/td>\n<td>\u30a2\u30c3\u30d7\u30bb\u30eb<\/td>\n<td>\u30af\u30ed\u30b9\u30bb\u30eb<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u3088\u308a\u9ad8\u3044\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/td>\n<td>\u8cfc\u5165\u70b9\u6570\u3084\u8cfc\u5165\u56de\u6570\u3092\u5897\u3084\u3059\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u5bfe\u8c61\u9867\u5ba2<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u306e\u4e21\u65b9<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u306e\u4e21\u65b9<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u4f8b<\/td>\n<td>\n<ol>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u5834\u5408\u306f\u3001\u65b0\u3057\u3044\u4e0a\u4f4d\u30d7\u30e9\u30f3\u304c\u3067\u304d\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u4eca\u4f7f\u3063\u3066\u3044\u308b\u30d7\u30e9\u30f3\u3088\u308a\u3082\u6709\u76ca\u3067\u3042\u308b\u3053\u3068\u3092\u63d0\u6848\u3059\u308b\u3002<\/li>\n<li>\u65b0\u898f\u9867\u5ba2\u306e\u5834\u5408\u306f\u3001\u8cfc\u5165\u691c\u8a0e\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u304c\u691c\u8a0e\u3057\u3066\u3044\u308b\u30d7\u30e9\u30f3\u3088\u308a\u3082\u4e0a\u4f4d\u306e\u30d7\u30e9\u30f3\u3092\u63d0\u6848\u3059\u308b\u3002<\/li>\n<\/ol>\n<\/td>\n<td>\n<ol>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u5834\u5408\u306f\u3001\u4eca\u3001\u9867\u5ba2\u304c\u4f7f\u3063\u3066\u3044\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u30bb\u30c3\u30c8\u3067\u4f7f\u3046\u3068\u3088\u308a\u4fbf\u5229\u306b\u306a\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u3092\u958b\u59cb\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u6848\u3059\u308b\u3002<\/li>\n<li>\u65b0\u898f\u9867\u5ba2\u306e\u5834\u5408\u306f\u3001\u8cfc\u5165\u691c\u8a0e\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u9867\u5ba2\u304c\u691c\u8a0e\u3057\u3066\u3044\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u8ffd\u52a0\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u3002<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>LTV\u3092\u5411\u4e0a\u3067\u304d\u308b<\/td>\n<td>LTV\u3092\u5411\u4e0a\u3067\u304d\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u5358\u4fa1\u304c\u9ad8\u304f\u306a\u308b\u305f\u3081\u96e2\u8131\u306e\u53ef\u80fd\u6027\u3082\u9ad8\u304f\u306a\u308b<\/li>\n<li>\u5358\u4fa1\u304c\u9ad8\u304f\u306a\u308b\u305f\u3081\u8cfc\u5165\u56de\u6570\u3084\u8cfc\u5165\u70b9\u6570\u304c\u6e1b\u308b\uff08\u30af\u30ed\u30b9\u30bb\u30eb\u3057\u306b\u304f\u304f\u306a\u308b\uff09<\/li>\n<\/ol>\n<\/td>\n<td>\u8cfc\u5165\u70b9\u6570\u304c\u5897\u3048\u308b\u305f\u3081\u9ad8\u3044\u5546\u6750\u3092\u58f2\u308a\u306b\u304f\u304f\u306a\u308b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u3057\u306b\u304f\u304f\u306a\u308b\uff09<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u3001\u300c\u3088\u308a\u9ad8\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u300d\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067LTV\u5411\u4e0a\u3092\u72d9\u3063\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u300c\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u300d\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067LTV\u5411\u4e0a\u3092\u72d9\u3063\u3066\u3044\u308b\u3002\u3053\u306e\u305f\u3081\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u300c\u8cfc\u5165\u5358\u4fa1\u306e\u5411\u4e0a\uff08\u3088\u308a\u9ad8\u3044\u3082\u306e\u3092\u58f2\u308b\uff09\u300d\u3092\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u300c\u8cfc\u5165\u70b9\u6570\u306e\u5411\u4e0a\uff08\u3088\u308a\u591a\u304f\u8cb7\u3063\u3066\u3082\u3089\u3046\uff09\u300d\u3092\u72d9\u3063\u305f\u65bd\u7b56\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u3068\u3001\u5358\u4fa1\u304c\u9ad8\u304f\u306a\u308b\u305f\u3081\u3001\u8ffd\u52a0\u8cfc\u5165\uff08\u8cfc\u5165\u70b9\u6570\u306e\u5897\u52a0\u3084\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0\uff09\u304c\u96e3\u3057\u304f\u306a\u308b\u3002\u9006\u306b\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u8cfc\u5165\u70b9\u6570\u3084\u56de\u6570\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u5546\u54c1\u5358\u4fa1\u3092\u4e0a\u3052\u306b\u304f\u304f\u306a\u308b\u3068\u3044\u3046\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u55b6\u696d\u6226\u7565\u306e\u4e00\u90e8\u3068\u3057\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u305d\u306e\u7406\u7531\u306f\uff12\u3064\u3042\u308b\u3002<\/p>\n<p>\u307e\u305a\u3001\u6700\u3082\u308f\u304b\u308a\u3084\u3059\u3044\u306e\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u6210\u529f\u3059\u308c\u3070\u3001\u3044\u308f\u305a\u3082\u304c\u306a\u3001\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002\u3057\u304b\u3082\u3001\u5e83\u544a\u3084\u5c55\u793a\u4f1a\u3001\u30bb\u30df\u30ca\u30fc\u306e\u3088\u3046\u306b\u3001\u6210\u679c\uff08\u58f2\u4e0a\uff09\u304b\u3089\u9060\u3044\u55b6\u696d\u624b\u6cd5\uff08\u5b9f\u969b\u306b\u58f2\u308c\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b\u55b6\u696d\u624b\u6cd5\uff09\u3067\u306f\u306a\u304f\u3001\u58f2\u4e0a\u306b\u8fd1\u3044\u55b6\u696d\u624b\u6cd5\uff08\u63d0\u6848\u304c\u6210\u529f\u3059\u308b\u3068\u58f2\u308c\u308b\u53ef\u80fd\u6027\u304c\u975e\u5e38\u306b\u9ad8\u3044\u55b6\u696d\u624b\u6cd5\uff09\u3067\u3042\u308b\u305f\u3081\u3001\u6bd4\u8f03\u7684\u77ed\u671f\u9593\u3067\u58f2\u4e0a\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\uff11\u56de\u306e\u5546\u8ac7\u3067\u5f97\u3089\u308c\u308b\u5e73\u5747\u5ba2\u5358\u4fa1\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u3060\u3002<\/p>\n<p>\u6b21\u306b\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u306a\u308b\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u8981\u671b\u3092\u5b9f\u73fe\u3059\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u3053\u308c\u306f\u7d50\u679c\u3068\u3057\u3066\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n<h2>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u65bd\u7b56\u306e\u304a\u3059\u3059\u3081\u306e\u9032\u3081\u65b9<\/h2>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5f0a\u793e\u304a\u3059\u3059\u3081\u306e\u9032\u3081\u65b9\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u3053\u3053\u3067\u3054\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u9032\u3081\u65b9\u3060\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u5834\u5408\u3001\u3059\u3067\u306b\u5fa1\u793e\u88fd\u54c1\u3092\u8cfc\u5165\u6e08\u307f\u3067\u3042\u308b\u305f\u3081\u3001\u6210\u529f\u7387\u304c\u9ad8\u304f\u3001\u304b\u3064\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u3082\u53d6\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u6bd4\u8f03\u7684\u77ed\u671f\u9593\u3067\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div 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u307b\u304b\u3001\u3084\u308a\u65b9\u3092\u9593\u9055\u3048\u308b\u3068\u62bc\u3057\u58f2\u308a\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/dd>\n<dt>\u96fb\u8a71\u55b6\u696d<\/dt>\n<dd>\u96fb\u8a71\u3067\u55b6\u696d\u63d0\u6848\u66f8\u306e\u5185\u5bb9\u3092\u8aac\u660e\u3057\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3002\u96fb\u8a71\u306e\u524d\u306b\u55b6\u696d\u63d0\u6848\u66f8\u3092\u30e1\u30fc\u30eb\u306a\u3069\u3067\u4e8b\u524d\u9001\u4ed8\u3057\u3066\u304a\u304f\u3068\u96fb\u8a71\u55b6\u696d\u3057\u3084\u3059\u3044\u3002\u8a2a\u554f\u3057\u306a\u304f\u3066\u826f\u3044\u305f\u3081\u3001\u6570\u304c\u591a\u3044\u5834\u5408\u306f\u52b9\u7387\u304c\u3088\u3044\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u9854\u304c\u898b\u3048\u306a\u3044\u305f\u3081\u3001\u8a2a\u554f\u55b6\u696d\u306b\u6bd4\u3079\u308b\u3068\u52b9\u679c\u306f\u843d\u3061\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/dd>\n<dt>\u30aa\u30f3\u30e9\u30a4\u30f3\u55b6\u696d<\/dt>\n<dd>\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8b70\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u65b9\u6cd5\u3002\u8a2a\u554f\u55b6\u696d\u3068\u96fb\u8a71\u55b6\u696d\u306e\u3044\u3044\u3068\u3053\u53d6\u308a\u3092\u3057\u305f\u624b\u6cd5\u3002\u8a2a\u554f\u55b6\u696d\u307b\u3069\u306e\u81e8\u5834\u611f\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u753b\u9762\u5171\u6709\u3067\u55b6\u696d\u63d0\u6848\u66f8\u3092\u898b\u305b\u308b\u3053\u3068\u3082\u53ef\u80fd\u3002IT\u88fd\u54c1\u3067\u3042\u308c\u3070\u30c7\u30e2\u3082\u3067\u304d\u308b\u3060\u308d\u3046\u3002\u8a2a\u554f\u3057\u306a\u304f\u3066\u3088\u3044\u305f\u3081\u3001\u79fb\u52d5\u6642\u9593\u3082\u524a\u6e1b\u3067\u304d\u52b9\u7387\u304c\u826f\u3044\u3002\u3057\u304b\u3057\u3001\u540d\u523a\u4ea4\u63db\u304c\u3067\u304d\u306a\u3044\u306a\u3069\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002<\/dd>\n<dt>\u30e1\u30fc\u30eb\u55b6\u696d<\/dt>\n<dd>\u55b6\u696d\u63d0\u6848\u66f8\u3092\u30e1\u30fc\u30eb\u3067\u9001\u4fe1\u3057\u55b6\u696d\u3059\u308b\u624b\u6cd5\u3002\u9867\u5ba2\u304c\u597d\u304d\u306a\u6642\u9593\u306b\u8cc7\u6599\u306b\u76ee\u3092\u901a\u305b\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3002\u305f\u3060\u3057\u3001\u30e1\u30fc\u30eb\u306f\u57cb\u3082\u308c\u3084\u3059\u3044\u4ed6\u3001\u8aad\u307e\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/dd>\n<\/dl>\n<p>\u305d\u308c\u305e\u308c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u5b9f\u8df5\u3057\u3088\u3046\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u6ce8\u610f\u3057\u305f\u3044\u306e\u304c\u3001\u300c\u62bc\u3057\u58f2\u308a\u300d\u3067\u3042\u308b\u3002<\/p>\n<h3>\u62bc\u3057\u58f2\u308a<\/h3>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u6210\u529f\u3059\u308c\u3070\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u826f\u3044\u624b\u6cd5\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u3084\u308a\u904e\u304e\u308b\u3068\u62bc\u3057\u58f2\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u4e0d\u8981\u306a\u30d7\u30e9\u30f3\u3084\u88fd\u54c1\u3092\u63d0\u6848\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u306b\u306a\u308a\u3001\u8cfc\u5165\u5f8c\u306e\u89e3\u7d04\u3084\u9867\u5ba2\u6d41\u51fa\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3057\u3064\u3053\u304f\u63d0\u6848\u304c\u7d9a\u304f\u3088\u3046\u306a\u5834\u5408\u306f\u3001\u300c\u3057\u3064\u3053\u3044\u55b6\u696d\u300d\u3068\u3044\u3046\u30ec\u30c3\u30c6\u30eb\u3092\u8cbc\u3089\u308c\u3001\u6700\u60aa\u306e\u5834\u5408\u3001\u60aa\u8a55\u304c\u305f\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u6bc0\u640d\u306b\u7e4b\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u672c\u30b3\u30e9\u30e0\u3067\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u6700\u5f8c\u306b\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>\u682a\u5f0f\u4f1a\u793eALUHA\uff08BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n<p>\u6700\u521d\u306b\u3054\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001\u5f0a\u793e\uff08\u682a\u5f0f\u4f1a\u793eALUHA\uff09\u306e\u81ea\u793e\u4e8b\u4f8b\u3060\u3002\u5f0a\u793e\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u4e8b\u696d\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u5f0a\u793e\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u306eDX\u3084\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u652f\u63f4\u3057\u3066\u304a\u308a\u3001\u6226\u7565\u7acb\u6848\u304b\u3089\u5b9f\u884c\u652f\u63f4\u3001\u4eba\u6750\u6559\u80b2\u307e\u3067\u3092\u30b3\u30f3\u30b5\u30eb\u306e\u7bc4\u56f2\u3068\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u3067\u3001\u4e3b\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\uff11\u3064\u76ee\u306f\u3001SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3060\u3002\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u304c\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u304c\u5f31\u3044\u300d\u3068\u5224\u660e\u3057\u305f\u6642\u306e\u307f\u3001\u5f0a\u793e\u304b\u3089\u63d0\u6848\u3057\u3066\u3044\u308b\u3002\u4e3b\u306bSEO\u5bfe\u7b56\u306e\u305f\u3081\u306eSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u6848\u3057\u3001\u8acb\u3051\u8ca0\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\uff12\u3064\u76ee\u306f\u3001PDF\u8cc7\u6599\u4f5c\u6210\u3060\u3002\u5546\u8ac7\u5275\u51fa\u3057\u305f\u3044\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u30bb\u30df\u30ca\u30fc\u8cc7\u6599\u3092\u3001CVR\u3092\u6539\u5584\u3057\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306ePDF\u8cc7\u6599\u3092\u5f0a\u793e\u306b\u3066\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u307b\u304b\u306b\u3082\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3057\u3066\u3001\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u5f0a\u793e\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u30e1\u30cb\u30e5\u30fc\u3092\u9867\u5ba2\u306b\u63d0\u6848\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>\u60c5\u5831\u5171\u6709\u30c4\u30fc\u30eb\u3092\u958b\u767a\u30fb\u8ca9\u58f2\u3059\u308bIT\u4f01\u696dA\u793e<\/h3>\n<p>\u6b21\u306b\u3054\u7d39\u4ecb\u3059\u308b\u4e8b\u4f8b\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08\u60c5\u5831\u5171\u6709\u30c4\u30fc\u30eb\uff09\u3092\u958b\u767a\u30fb\u8ca9\u58f2\u3059\u308bIT\u4f01\u696dA\u793e\u306e\u4e8b\u4f8b\u3060\u3002A\u793e\u306f\u5f0a\u793e\u306e\u304a\u5ba2\u69d8\u3067\u3001\u7121\u6599\u7248\u306e\u60c5\u5831\u5171\u6709\u30c4\u30fc\u30eb\u3092\u516c\u958b\u3057\u3066\u304a\u308a\u3001\u7121\u6599\u7248\u30e6\u30fc\u30b6\u30fc\u306e\u6709\u6599\u7248\u3078\u306e\u79fb\u884c\u304c\u5927\u304d\u306a\u72d9\u3044\u3060\u3063\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u7121\u6599\u7248\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u6709\u6599\u7248\u306b\u30a2\u30c3\u30d7\u30bb\u30eb\u3059\u308b\u3001\u3082\u3057\u304f\u306f\u3001\u6709\u6599\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u72d9\u3063\u3066\u3044\u305f\u3002<\/p>\n<p>A\u793e\u306f\u65e9\u901f\u4e0b\u8a18\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3063\u305f\u3002<\/p>\n<ol>\n<li>\u7121\u6599\u7248\u30ea\u30fc\u30c9\u306e\u793e\u540d\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u3092\u4f5c\u6210<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u8ab2\u984c\u8abf\u67fb\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u8a2d\u8a08\u3057\u30e1\u30fc\u30eb\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u7d50\u679c\u3092\u96c6\u8a08\u3057\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7<\/li>\n<li>\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u89e3\u6c7a\u65b9\u6cd5\u3092PDF\u3067\u307e\u3068\u3081\u63d0\u6848\u8cc7\u6599\u5316<\/li>\n<li>PDF\u306e\u63d0\u6848\u8cc7\u6599\u304c\u81ea\u7531\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308b\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u306b\u914d\u4fe1<\/li>\n<li>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306e\u3042\u3063\u305f\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u9001\u5ba2<\/li>\n<\/ol>\n<p>\u6570\u304c\u591a\u3044\u305f\u3081\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\u306e\u65bd\u7b56\u3067\u3042\u308b\u304c\u3001\u4e0a\u8a18\u306e\u65bd\u7b56\u306730\u4ef6\u7a0b\u5ea6\u306e\u6848\u4ef6\u30fb\u5546\u8ac7\u5275\u51fa\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3082\u30af\u30ed\u30b9\u30bb\u30eb\u3082\u3001LTV\u5411\u4e0a\u3092\u72d9\u3046\u4e0a\u3067\u306f\u91cd\u8981\u306a\u55b6\u696d\u624b\u6cd5\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3084\u308a\u65b9\u3084\u5207\u308a\u51fa\u3057\u65b9\u3092\u9593\u9055\u3048\u308b\u3068\u3001\u62bc\u3057\u58f2\u308a\u306b\u611f\u3058\u3055\u305b\u3066\u3057\u307e\u3046\u305f\u3081\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u542b\u3080\u304c\u3001\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f01\u696d\u304c\u3042\u308b\u3053\u3068\u3082\u4e8b\u5b9f\u3060\u3002<\/p>\n<p>\u305f\u3060\u6f20\u7136\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u9867\u5ba2\u306b\u63d0\u6848\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306a\u3069\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u3046\u3048\u3067\u5b9f\u884c\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u983b\u5ea6\u306a\u3069\u306b\u3082\u6ce8\u610f\u3057\u3001\u53cc\u65b9\u304cWin-Win\u306e\u95a2\u4fc2\u3067\u5951\u7d04\u3084\u3067\u304d\u308b\u306e\u304c\u7406\u60f3\u7684\u3060\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696d\u306e\u73fe\u5834\u3067\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3068\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u305d\u308c\u305e\u308c\u91cd\u8981\u306a\u7406\u7531\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u305f\u4f01\u696d\u304c\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Bt&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[64],"tags":[185,146],"class_list":{"0":"post-6543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sales-strategy","8":"tag-ltv","9":"tag-146","10":"article 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