{"id":6527,"date":"2026-05-03T16:54:19","date_gmt":"2026-05-03T07:54:19","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=6527"},"modified":"2026-05-03T16:56:21","modified_gmt":"2026-05-03T07:56:21","slug":"%e5%96%b6%e6%a5%ad%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9%e3%81%a8%e3%81%af%ef%bc%9f%e8%a6%8b%e3%81%88%e3%82%8b%e5%8c%96%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95%e3%82%92%e3%83%95%e3%83%ad%e3%83%bc%e5%9b%b3","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-salesprocess","title":{"rendered":"\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f\uff1f\u30d5\u30ed\u30fc\u56f3\u306b\u3088\u308b\u53ef\u8996\u5316\u30fb\u6a19\u6e96\u5316\u306e\u65b9\u6cd5\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u5951\u7d04\u304c\u6210\u7acb\u3059\u308b\u307e\u3067\u306e\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u306e\u3053\u3068\u3060\u3002\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u55b6\u696d\u8ab2\u984c\u306e\u628a\u63e1\u300d\u3001\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848<\/a>\u300d\u3001\u300c\u55b6\u696d\u52b9\u679c\u306e\u628a\u63e1\u300d\u3001\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u6539\u5584\u300d\u306a\u3069\u306b\u5f79\u7acb\u3064\u3002 <\/p>\n<p>\u305d\u3053\u3067\u3001\u672c\u8a18\u4e8b\u3067\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u65b9\u6cd5\u3001\u6a19\u6e96\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002\u55b6\u696d\u306b\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u4eba\u3084\u3001\u73fe\u72b6\u306e\u55b6\u696d\u6d3b\u52d5\u306e\u72b6\u6cc1\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u305f\u3044\u4eba\u306f\u672c\u8a18\u4e8b\u306e\u5185\u5bb9\u3092\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002 <\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\uff08\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\uff09\u3068\u306f<\/h2>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u5951\u7d04\u304c\u6210\u7acb\u3059\u308b\u307e\u3067\u306e\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u306e\u3053\u3068\u3060\u3002\u4e00\u822c\u7684\u306aBtoB\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u56f3\u89e3\u5316\u3059\u308b\u3068\u4e0b\u8a18\u56f3\u306e\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<div id=\"attachment_6528\" style=\"width: 1176px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6528\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01.jpg\" alt=\"\" width=\"1166\" height=\"194\" class=\"size-full wp-image-6528\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01.jpg 1166w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-300x50.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-1024x170.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-768x128.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-718x119.jpg 718w\" sizes=\"(max-width: 1166px) 100vw, 1166px\" \/><\/a><p id=\"caption-attachment-6528\" class=\"wp-caption-text\">\u4e00\u822c\u7684\u306aBtoB\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9<\/p><\/div>\n<p>\u4e0a\u8a18\u306f\u4e00\u822c\u7684\u306aBtoB\u306e\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001BtoB\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u307b\u307c\u5f53\u3066\u306f\u307e\u308b\u30d7\u30ed\u30bb\u30b9\u3068\u8a00\u3048\u308b\u3002 <\/p>\n<p>\u306a\u305c\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u5fc5\u8981\u306a\u306e\u304b\u3002\u305d\u308c\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306f\u5358\u767a\u306e\u884c\u52d5\u3067\u306f\u306a\u304f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304b\u3089\u53d7\u6ce8\u3001\u9867\u5ba2\u7dad\u6301\u307e\u3067\u304c\u3064\u306a\u304c\u3063\u305f\u4e00\u9023\u306e\u6d3b\u52d5\u3060\u304b\u3089\u3067\u3042\u308b\u3002 <\/p>\n<p>\u55b6\u696d\u306e\u6210\u679c\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u500b\u4eba\u306e\u529b\u91cf\u3060\u3051\u3067\u6c7a\u307e\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u3069\u306e\u6bb5\u968e\u3067\u4f55\u3092\u884c\u3044\u3001\u3069\u3053\u3067\u898b\u8fbc\u307f\u5ba2\u304c\u96e2\u8131\u3057\u3001\u3069\u3053\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u3092\u6574\u7406\u3057\u306a\u3051\u308c\u3070\u3001\u55b6\u696d\u5168\u4f53\u306e\u6700\u9069\u5316\u306f\u96e3\u3057\u3044\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u6349\u3048\u3001\u5de5\u7a0b\u3054\u3068\u306b\u5f79\u5272\u3084\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>\u2460\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97<\/h3>\n<p>\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u3042\u308b\u4f01\u696d\u3084\u62c5\u5f53\u8005\u3068\u63a5\u70b9\u3092\u4f5c\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002\u3053\u306e\u5de5\u7a0b\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3042\u3089\u3086\u308b\u624b\u6bb5\u3092\u901a\u3058\u3066\u3001\u5c06\u6765\u7684\u306b\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u76f8\u624b\u3092\u96c6\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u3002\u3064\u307e\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u5165\u53e3\u3092\u4f5c\u308b\u5de5\u7a0b\u3060\u3068\u8a00\u3048\u308b\u3002 <\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u5358\u306b\u6570\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u5408\u3046\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3060\u3002\u305f\u3068\u3048\u3070\u3001\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u304c\u591a\u304f\u3066\u3082\u3001\u81ea\u793e\u306e\u5bfe\u8c61\u9867\u5ba2\u3068\u305a\u308c\u305f\u30ea\u30fc\u30c9\u3070\u304b\u308a\u3067\u306f\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u5316\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u696d\u7a2e\u3001\u898f\u6a21\u3001\u8ab2\u984c\u611f\u3001\u5c0e\u5165\u53ef\u80fd\u6027\u306a\u3069\u3092\u8e0f\u307e\u3048\u3066\u3001\u8cea\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u308b\u8996\u70b9\u304c\u6b20\u304b\u305b\u306a\u3044\u3002 <\/p>\n<p>\u307e\u305f\u3001\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306e\u60c5\u5831\u304c\u5341\u5206\u306b\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u6b21\u5de5\u7a0b\u3067\u3042\u308b\u80b2\u6210\u3084\u5546\u8ac7\u5316\u306b\u3064\u306a\u3052\u306b\u304f\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u63a5\u70b9\u3092\u4f5c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8ab0\u304c\u3069\u306e\u3088\u3046\u306a\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u8a18\u9332\u3057\u3001\u6b21\u306b\u3064\u306a\u304c\u308b\u5f62\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002 <\/p>\n<h3>\u2461\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210<\/h3>\n<p>\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u3068\u306f\u3001\u3059\u3050\u306b\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u81f3\u3089\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3084\u63a5\u70b9\u3065\u304f\u308a\u3092\u884c\u3044\u3001\u691c\u8a0e\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002BtoB\u3067\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u304c\u3042\u3063\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u3059\u3050\u306b\u5c0e\u5165\u691c\u8a0e\u304c\u59cb\u307e\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bb\u30df\u30ca\u30fc\u3001\u4e8b\u4f8b\u7d39\u4ecb\u3001\u52d5\u753b\u306a\u3069\u3092\u901a\u3058\u3066\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u5c06\u6765\u7684\u306a\u5546\u8ac7\u5316\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002 <\/p>\n<p>\u3053\u306e\u5de5\u7a0b\u306e\u76ee\u7684\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3084\u7406\u89e3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u3069\u306e\u898b\u8fbc\u307f\u5ba2\u304c\u4eca\u5f8c\u5546\u8ac7\u306b\u9032\u307f\u305d\u3046\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3082\u91cd\u8981\u306a\u5f79\u5272\u3067\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u30e1\u30fc\u30eb\u3092\u3088\u304f\u958b\u5c01\u3057\u3066\u3044\u308b\u3001\u8907\u6570\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u308b\u3001\u30bb\u30df\u30ca\u30fc\u306b\u53c2\u52a0\u3057\u305f\u3068\u3044\u3063\u305f\u884c\u52d5\u306f\u3001\u95a2\u5fc3\u306e\u9ad8\u307e\u308a\u3092\u793a\u3059\u30b5\u30a4\u30f3\u306b\u306a\u308a\u5f97\u308b\u3002\u3053\u3046\u3057\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u55b6\u696d\u304c\u512a\u5148\u7684\u306b\u63a5\u89e6\u3059\u3079\u304d\u76f8\u624b\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u3002 <\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4e00\u65b9\u7684\u306a\u60c5\u5831\u767a\u4fe1\u306b\u306a\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u7acb\u5834\u304b\u3089\u898b\u308c\u3070\u3001\u8208\u5473\u306e\u306a\u3044\u60c5\u5831\u3070\u304b\u308a\u5c4a\u3051\u3070\u9006\u52b9\u679c\u306b\u306a\u308b\u3002\u307e\u305f\u3001\u80b2\u6210\u306e\u30b4\u30fc\u30eb\u304c\u66d6\u6627\u3060\u3068\u3001\u3069\u306e\u6bb5\u968e\u3067\u55b6\u696d\u3078\u5f15\u304d\u6e21\u3059\u3079\u304d\u304b\u5206\u304b\u3089\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u5546\u8ac7\u5316\u306e\u57fa\u6e96\u3092\u3042\u3089\u304b\u3058\u3081\u6301\u3063\u3066\u304a\u304f\u3053\u3068\u3082\u5927\u5207\u3067\u3042\u308b\u3002 <\/p>\n<h3>\u2462\u5546\u8ac7\u5316<\/h3>\n<p>\u5546\u8ac7\u5316\u3068\u306f\u3001\u80b2\u6210\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u3084\u65b0\u305f\u306b\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u5177\u4f53\u7684\u306a\u63d0\u6848\u3084\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u5834\u3092\u8a2d\u3051\u3001\u55b6\u696d\u6848\u4ef6\u3068\u3057\u3066\u9032\u3081\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u5c0e\u5165\u80cc\u666f\u3001\u691c\u8a0e\u72b6\u6cc1\u3001\u4e88\u7b97\u611f\u3001\u6c7a\u88c1\u69cb\u9020\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u304c\u63d0\u6848\u3059\u3079\u304d\u76f8\u624b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u306a\u304c\u3089\u3001\u53d7\u6ce8\u306b\u5411\u3051\u305f\u5bfe\u8a71\u3092\u9032\u3081\u3066\u3044\u304f\u3002 <\/p>\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u8868\u9762\u7684\u306a\u8208\u5473\u3060\u3051\u3067\u5546\u8ac7\u3057\u3066\u3082\u3001\u300c\u6c7a\u88c1\u6a29\u304c\u306a\u3044\u300d\u300c\u5c0e\u5165\u6642\u671f\u304c\u9060\u3044\u300d\u300c\u8ab2\u984c\u304c\u66d6\u6627\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u5931\u6ce8\u3057\u3084\u3059\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u5546\u8ac7\u306e\u5834\u3067\u306f\u3001\u9867\u5ba2\u306e\u672c\u5f53\u306e\u8ab2\u984c\u3084\u5c0e\u5165\u6761\u4ef6\u3092\u628a\u63e1\u3057\u3001\u6848\u4ef6\u306e\u8cea\u3092\u898b\u6975\u3081\u308b\u8996\u70b9\u304c\u6b20\u304b\u305b\u306a\u3044\u3002 <\/p>\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u306f\u3001\u65e9\u3059\u304e\u308b\u5546\u8ac7\u5316\u3068\u9045\u3059\u304e\u308b\u5546\u8ac7\u5316\u306e\u4e21\u65b9\u306b\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u3067\u3042\u308b\u3002\u5341\u5206\u306b\u691c\u8a0e\u304c\u9032\u3093\u3067\u3044\u306a\u3044\u76f8\u624b\u3092\u7121\u7406\u306b\u5546\u8ac7\u5316\u3057\u3066\u3082\u3001\u53d7\u6ce8\u78ba\u5ea6\u306f\u4e0a\u304c\u308a\u306b\u304f\u3044\u3002\u4e00\u65b9\u3067\u3001\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u76f8\u624b\u3078\u306e\u63a5\u89e6\u304c\u9045\u308c\u308b\u3068\u3001\u7af6\u5408\u306b\u5148\u884c\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u6e29\u5ea6\u611f\u3092\u9069\u5207\u306b\u898b\u6975\u3081\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5546\u8ac7\u3078\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308b\u3002 <\/p>\n<h3>\u2463\u53d7\u6ce8<\/h3>\n<p>\u53d7\u6ce8\u3068\u306f\u3001\u5546\u8ac7\u3092\u7d4c\u3066\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6b63\u5f0f\u306b\u9078\u5b9a\u3057\u3001\u5951\u7d04\u3084\u767a\u6ce8\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3060\u3002\u55b6\u696d\u6d3b\u52d5\u306e\u4e2d\u3067\u3082\u3001\u6210\u679c\u304c\u76f4\u63a5\u6570\u5b57\u306b\u8868\u308c\u308b\u91cd\u8981\u306a\u5de5\u7a0b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002 <\/p>\n<p>\u6ce8\u610f\u70b9\u306f\u3001\u4fa1\u683c\u3084\u6761\u4ef6\u306e\u4ea4\u6e09\u3060\u3051\u306b\u610f\u8b58\u3092\u5bc4\u305b\u3059\u304e\u306a\u3044\u3053\u3068\u3060\u3002\u53d7\u6ce8\u76f4\u524d\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u304c\u4f55\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3001\u8ab0\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002 <\/p>\n<p>\u307e\u305f\u3001\u53d7\u6ce8\u3092\u6025\u3050\u3042\u307e\u308a\u3001\u9867\u5ba2\u7406\u89e3\u304c\u6d45\u3044\u307e\u307e\u5951\u7d04\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u5c0e\u5165\u5f8c\u306e\u30df\u30b9\u30de\u30c3\u30c1\u3084\u65e9\u671f\u96e2\u8131\u306b\u3082\u3064\u306a\u304c\u308a\u304b\u306d\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u53d7\u6ce8\u306f\u30b4\u30fc\u30eb\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u3082\u3042\u308b\u3068\u3044\u3046\u8996\u70b9\u304c\u4e0d\u53ef\u6b20\u3060\u3002 <\/p>\n<h3>\u2464\u9867\u5ba2\u7dad\u6301<\/h3>\n<p>\u9867\u5ba2\u7dad\u6301\u3068\u306f\u3001\u53d7\u6ce8\u5f8c\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u3001\u5951\u7d04\u7d99\u7d9a\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8ffd\u52a0\u53d7\u6ce8\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\uff09\u3001\u7d39\u4ecb\u6848\u4ef6\u306e\u7372\u5f97\u306a\u3069\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002BtoB\u3067\u306f\u3001\u4e00\u5ea6\u53d7\u6ce8\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5f8c\u306e\u6d3b\u7528\u652f\u63f4\u3084\u95a2\u4fc2\u69cb\u7bc9\u304cLTV\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u5c0e\u5165\u652f\u63f4\u3084\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u3001\u6e80\u8db3\u5ea6\u306e\u78ba\u8a8d\u306a\u3069\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u7684\u306b\u6df1\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3060\u3002 <\/p>\n<p>\u305f\u3060\u3057\u3001\u53d7\u6ce8\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u5c5e\u4eba\u7684\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3088\u3046\u3002\u62c5\u5f53\u8005\u4efb\u305b\u306e\u4ed5\u7d44\u307f\u3067\u306f\u3001\u5bfe\u5fdc\u306e\u54c1\u8cea\u306b\u3070\u3089\u3064\u304d\u304c\u51fa\u3084\u3059\u304f\u3001\u89e3\u7d04\u306b\u5146\u5019\u3084\u8ffd\u52a0\u63d0\u6848\u306e\u6a5f\u4f1a\u3082\u898b\u9003\u3057\u3084\u3059\u3044\u3002\u307e\u305f\u3001\u9867\u5ba2\u7dad\u6301\u3092\u5358\u306a\u308b\u5fa1\u7528\u805e\u304d\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u95a2\u4fc2\u306f\u7d9a\u3044\u3066\u3082\u4fa1\u5024\u63d0\u4f9b\u304c\u5f31\u304f\u306a\u308a\u3084\u3059\u3044\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u304c\u76ee\u6307\u3059\u6210\u679c\u306b\u5bc4\u308a\u6dfb\u3044\u306a\u304c\u3089\u3001\u7d99\u7d9a\u7684\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u300c\u9867\u5ba2\u7dad\u6301\u306e\u4ed5\u7d44\u307f\u300d\u3092\u3064\u304f\u308b\u3053\u3068\u3060\u3002 <\/p>\n<h2>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u76ee\u7684\u3068\u610f\u5473<\/h2>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u76ee\u7684\u3092\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u3001\u4ee5\u4e0b\u306e4\u3064\u3068\u306a\u308b\u3002 <\/p>\n<div class=\"c_box blue_box\">\n<ul>\n<li>\u30b9\u30ad\u30eb\u4f9d\u5b58\u3084\u5c5e\u4eba\u7684\u306a\u55b6\u696d\u304b\u3089\u306e\u8131\u5374<\/li>\n<li>\u55b6\u696d\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u306e\u767a\u898b<\/li>\n<li>\u4eba\u6750\u306e\u65e9\u671f\u6226\u529b\u5316<\/li>\n<li>\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u8ab2\u984c\u306e\u767a\u898b<\/li>\n<\/ul>\n<\/div>\n<p>\u53ef\u8996\u5316\u306b\u3088\u308b\u5927\u304d\u306a\u610f\u5473\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u500b\u4eba\u306e\u7d4c\u9a13\u3084\u52d8\u306b\u983c\u308b\u72b6\u614b\u304b\u3089\u3001\u7d44\u7e54\u3068\u3057\u3066\u518d\u73fe\u6027\u9ad8\u304f\u6539\u5584\u3067\u304d\u308b\u72b6\u614b\u3078\u5909\u3048\u308b\u3053\u3068\u306b\u3042\u308b\u3002\u55b6\u696d\u306f\u6210\u679c\u304c\u500b\u4eba\u5dee\u306b\u5de6\u53f3\u3055\u308c\u3084\u3059\u3044\u304c\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3048\u308b\u5316\u3059\u308c\u3070\u3001\u3069\u3053\u3067\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u3053\u3067\u5931\u6ce8\u3084\u505c\u6ede\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u5c5e\u4eba\u5316\u306e\u89e3\u6d88\u3060\u3051\u3067\u306f\u306a\u304f\u696d\u52d9\u306e\u6a19\u6e96\u5316\u3001\u8ab2\u984c\u767a\u898b\u306e\u7cbe\u5ea6\u5411\u4e0a\u306a\u3069\u304c\u9032\u307f\u3001\u55b6\u696d\u7d44\u7e54\u5168\u4f53\u306e\u751f\u7523\u6027\u3068\u518d\u73fe\u6027\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h3>\u30b9\u30ad\u30eb\u4f9d\u5b58\u3084\u5c5e\u4eba\u7684\u306a\u55b6\u696d\u304b\u3089\u306e\u8131\u5374<\/h3>\n<p>\u55b6\u696d\u306f\u500b\u4eba\u306e\u30b9\u30ad\u30eb\u306b\u4f9d\u5b58\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u500b\u4eba\u306b\u3088\u3063\u3066\u5dee\u304c\u751f\u307e\u308c\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u4f01\u696d\u3068\u3057\u3066\u306f\u500b\u4eba\u5dee\u304c\u751f\u307e\u308c\u308b\u306e\u3092\u8a31\u5bb9\u3057\u3066\u3001\u6210\u7e3e\u306e\u4f4e\u3044\u4eba\u3092\u305d\u306e\u307e\u307e\u306b\u3057\u3066\u304a\u304f\u308f\u3051\u306b\u306f\u3044\u304b\u306a\u3044\u3002 <\/p>\n<p>\u305d\u3053\u3067\u3001\u55b6\u696d\u306e\u6539\u5584\u7b87\u6240\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u306b\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3002\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u55b6\u696d\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u304c\u56f3\u89e3\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u6539\u5584\u3059\u3079\u304d\u7b87\u6240\u3092\u55b6\u696d\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u8a8d\u8b58\u3057\u305f\u4e0a\u3067\u3001\u6539\u5584\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3002 <\/p>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u306f\u3001\u300c\u306a\u305c\u58f2\u308c\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u306a\u305c\u6210\u679c\u304c\u51fa\u306a\u3044\u306e\u304b\u300d\u304c\u62c5\u5f53\u8005\u672c\u4eba\u306b\u3057\u304b\u5206\u304b\u3089\u305a\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3082\u7d4c\u9a13\u5247\u306b\u983c\u308a\u3084\u3059\u304f\u306a\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u6210\u679c\u306e\u9ad8\u3044\u55b6\u696d\u62c5\u5f53\u8005\u306e\u3084\u308a\u65b9\u306f\u5171\u6709\u3055\u308c\u305a\u3001\u6210\u679c\u306e\u4f4e\u3044\u62c5\u5f53\u8005\u306f\u4f55\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u5206\u304b\u3089\u306a\u3044\u307e\u307e\u306b\u306a\u308a\u3084\u3059\u3044\u3060\u308d\u3046\u3002 <\/p>\n<h3>\u55b6\u696d\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u306e\u767a\u898b<\/h3>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\u3001\uff11\u3064\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u9867\u5ba2\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u3044\u304f\u3064\u304b\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3048\u308b\u5316\u3057\u3001\u5b9f\u969b\u306b\u904b\u7528\u3092\u3057\u3066\u307f\u308b\u3068\u3001\u300c\u6bd4\u8f03\u7684\u5951\u7d04\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u300d\u304c\u898b\u3064\u304b\u308b\u3053\u3068\u304c\u3042\u308b\u3002 <\/p>\n<p>\u300c\u6bd4\u8f03\u7684\u5951\u7d04\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u300d\u306f\u3001\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3068\u3082\u8a00\u308f\u308c\u3001\u305d\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u55b6\u696d\u90e8\u5185\u3067\u300c\u55b6\u696d\u306e\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u300d\u3068\u3057\u3066\u6d78\u900f\u3055\u305b\u3066\u3044\u304f\u3068\u3001\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3002 <\/p>\n<p>\u3053\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u306f\u3059\u3050\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u304c\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3048\u308b\u5316\u3057\u3001\u5e38\u306b\u78ba\u8a8d\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u4e2d\u9577\u671f\u7684\u306a\u55b6\u696d\u6539\u5584\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3042\u308b\u3002 <\/p>\n<h3>\u4eba\u6750\u306e\u65e9\u671f\u6226\u529b\u5316<\/h3>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u696d\u52d9\u3092\u6a19\u6e96\u5316\u3067\u304d\u308c\u3070\u3001\u65b0\u4eba\u3084\u7570\u52d5\u8005\u306a\u3069\u306e\u4eba\u6750\u3092\u65e9\u671f\u306b\u6226\u529b\u5316\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u55b6\u696d\u73fe\u5834\u3067\u306f\u3001\u62c5\u5f53\u8005\u3054\u3068\u306b\u3084\u308a\u65b9\u304c\u9055\u3044\u3001\u300c\u307e\u305a\u4f55\u3092\u899a\u3048\u308c\u3070\u3088\u3044\u306e\u304b\u300d\u300c\u3069\u306e\u9806\u756a\u3067\u5b9f\u884c\u3059\u3079\u304d\u304b\u300d\u304c\u66d6\u6627\u306a\u307e\u307e\u6559\u80b2\u3055\u308c\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u65b0\u4eba\u306f\u5148\u8f29\u306e\u3084\u308a\u65b9\u3092\u898b\u3088\u3046\u898b\u307e\u306d\u3067\u899a\u3048\u308b\u3057\u304b\u306a\u304f\u3001\u7acb\u3061\u4e0a\u304c\u308a\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308b\u3002 <\/p>\n<p>\u4e00\u65b9\u3067\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304b\u3089\u9867\u5ba2\u7dad\u6301\u307e\u3067\u306e\u6d41\u308c\u3068\u3001\u5404\u5de5\u7a0b\u3067\u3084\u308b\u3079\u304d\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u308b\u3002\u3059\u308b\u3068\u3001\u65b0\u4eba\u3082\u300c\u3044\u307e\u81ea\u5206\u306f\u3069\u306e\u5de5\u7a0b\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u6b21\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\u300d\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u6559\u80b2\u5185\u5bb9\u306b\u3082\u4e00\u8cab\u6027\u304c\u51fa\u308b\u3002\u3055\u3089\u306b\u3001\u3069\u306e\u5de5\u7a0b\u3067\u3064\u307e\u305a\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3082\u5177\u4f53\u7684\u306b\u6307\u5c0e\u3057\u3084\u3059\u3044\u3060\u308d\u3046\u3002 <\/p>\n<h3>\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u8ab2\u984c\u306e\u767a\u898b<\/h3>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u3068\u3001\u55b6\u696d\u306e\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u7b87\u6240\u3092\u4e0b\u8a18\u56f3\u306e\u3088\u3046\u306b\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u4e0b\u8a18\u56f3\u3067\u306f\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u306e\u9077\u79fb\u7387\u3092KPI\u3068\u3057\u3066\u7b97\u51fa\u3057\u3001\u9077\u79fb\u7387\u306e\u60aa\u3044\u7b87\u6240\u3092\u8ab2\u984c\u3068\u3057\u3066\u5224\u65ad\u3057\u3066\u3044\u308b\u4f8b\u3067\u3042\u308b\u3002 <\/p>\n<div id=\"attachment_6532\" style=\"width: 1650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6532\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04.jpg\" alt=\"\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\" width=\"1640\" height=\"532\" class=\"size-full wp-image-6532\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04.jpg 1640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-300x97.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-1024x332.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-768x249.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-1536x498.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-718x233.jpg 718w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><\/a><p id=\"caption-attachment-6532\" class=\"wp-caption-text\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584<\/p><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u56f3\u89e3\u5316\u30fb\u6570\u5024\u5316\u3067\u304d\u308c\u3070\u3001\u55b6\u696d\u306e\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u7b87\u6240\u3092\u55b6\u696d\u90e8\u3084\u30c1\u30fc\u30e0\u5185\u3067\u8b70\u8ad6\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u4e0a\u8a18\u4f8b\u3067\u306f\u3001\u5c55\u793a\u4f1a\u306e\u51fa\u5c55\u5f8c\u306eAPO\u306e\u53d6\u308a\u65b9\u306b\u554f\u984c\u304c\u3042\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\uff1f APO\u3092\u53d6\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u6b21\u306e\u5c55\u793a\u4f1a\u3067\u306f\u3053\u3046\u3044\u3046\u6539\u5584\u3092\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u304b\uff1f\u306a\u3069\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u8b70\u8ad6\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<p>\u3055\u3089\u306b\u3001\u5c55\u793a\u4f1a\u306b\u306f\u554f\u984c\u306f\u306a\u304f\u3001\u5b9f\u306f\u300c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u304b\u3089\u30c8\u30e9\u30a4\u30a2\u30eb\u306e33\uff05\u300d\u306e\u65b9\u304c\u8ab2\u984c\u3067\u306f\u306a\u3044\u304b\uff1f\u3068\u3044\u3063\u305f\u610f\u898b\u3082\u51fa\u3066\u304f\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u4fef\u77b0\u3057\u306a\u304c\u3089\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u3092\u76ee\u6307\u3057\u305f\u8b70\u8ad6\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<h2>\u3010\u56f3\u89e3\u3011\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30ed\u30fc\u56f3\u306e\u4f8b<\/h2>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u305d\u308c\u3067\u306f\u3001\u55b6\u696d\u624b\u6cd5\u3092\u4ea4\u3048\u3066\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002\u3054\u7d39\u4ecb\u3059\u308b\u4f8b\u306f\u3001BtoB\u306e\u4ee3\u8868\u683c\u3067\u3042\u308bIT\u4f01\u696d\u3068\u88fd\u9020\u696d\u3060\u3002<\/p>\n<h3>IT\u4f01\u696d\u300c\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u4f8b\u300d<\/h3>\n<p>\u6700\u521d\u306bIT\u4f01\u696dA\u793e\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002A\u793e\u306e\u6982\u8981\u306f\u4e0b\u8a18\u8868\u306e\u3068\u304a\u308a\u3068\u3059\u308b\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e5e5;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ffffff;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>IT\u4f01\u696dA\u793e\u306e\u6982\u8981<\/strong><br \/>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption><\/caption>\n<tr>\n<th>\u4f1a\u793e\u540d<\/th>\n<th>A\u793e<\/th>\n<\/tr>\n<tr>\n<th>\u8ca9\u58f2\u88fd\u54c1<\/th>\n<td>RPA\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<th>\u4e3b\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9<\/th>\n<td>A\u793e\u306f\u5c55\u793a\u4f1a\u6d3b\u7528\u306b\u529b\u3092\u5165\u308c\u3066\u304a\u308a\u3001\u5c55\u793a\u4f1a\u3067<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" target=\"_blank\">\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\uff08\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u5f8c\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u8abf\u67fb\u3001\u305d\u3057\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3084\u88fd\u54c1\u30c7\u30e2\u3092\u884c\u3044\u3001\u305d\u306e\u5f8c\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u5b9f\u65bd\u3057\u3066\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3057\u3066\u3044\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/div><\/div>\n<p>\u3053\u306e\u5834\u5408\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u56f3\u89e3\u5316\u3067\u304d\u308b\u3002 <\/p>\n<div id=\"attachment_6529\" style=\"width: 1632px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6529\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02.jpg\" alt=\"IT\u4f01\u696dA\u793e\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306e\u4f8b\" width=\"1622\" height=\"186\" class=\"size-full wp-image-6529\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02.jpg 1622w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02-300x34.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02-1024x117.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02-768x88.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02-1536x176.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img02-718x82.jpg 718w\" sizes=\"(max-width: 1622px) 100vw, 1622px\" \/><\/a><p id=\"caption-attachment-6529\" class=\"wp-caption-text\">IT\u4f01\u696dA\u793e\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306e\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u8a73\u7d30\u306f\u4e0b\u8a18\u8868\u306e\u901a\u308a\u3060\u3002 <\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>IT\u4f01\u696dA\u793e\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u8a73\u7d30<\/caption>\n<tr>\n<th>\u5c55\u793a\u4f1a<\/th>\n<td>IT\u95a2\u9023\u3084\u696d\u52d9\u52b9\u7387\u5316\u3001\u696d\u52d9\u6539\u5584\u306a\u3069\u3092\u30c6\u30fc\u30de\u3068\u3059\u308b\u5c55\u793a\u4f1a\u306b\u51fa\u5c55\u3057\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u7372\u5f97<\/td>\n<\/tr>\n<tr>\n<th>APO\u3068\u8ab2\u984c\u8abf\u67fb<\/th>\n<td>\u5c55\u793a\u4f1a\u3067\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u96fb\u8a71\u55b6\u696d\u3084\u500b\u5225\u30e1\u30fc\u30eb\u3067\u30d5\u30a9\u30ed\u30fc\u3002\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3084\u65b0\u898f\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u8abf\u67fb\u3092\u5b9f\u65bd\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848<\/th>\n<td>\u8ab2\u984c\u3092\u628a\u63e1\u3067\u304d\u305f\u3089\u81ea\u793e\u306eRPA\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3067\u304d\u308b\u304b\uff1f\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u88fd\u54c1\u30c7\u30e2\u3092\u5b9f\u65bd\u3002\u305d\u306e\u5f8c\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u3078\u8a98\u5c0e<\/td>\n<\/tr>\n<tr>\n<th>\u30c8\u30e9\u30a4\u30a2\u30eb<\/th>\n<td>\u7121\u6599\u3067RPA\u3092\u6d3b\u7528\u3057\u8ab2\u984c\u89e3\u6c7a\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u30ea\u30fc\u30c9\u306b\u78ba\u8a8d\u3057\u3066\u3044\u305f\u3060\u304f\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u898b\u7a4d\u3082\u308a<\/th>\n<td>\u30c8\u30e9\u30a4\u30a2\u30eb\u7d42\u4e86\u5f8c\u3001\u6b63\u5f0f\u306a\u898b\u7a4d\u3082\u308a\u3092\u63d0\u793a\u3002\u5c0e\u5165\u306e\u691c\u8a0e\u3092\u4fc3\u3059<\/td>\n<\/tr>\n<tr>\n<th>\u53d7\u6ce8<\/th>\n<td>\u898b\u7a4d\u3082\u308a\u91d1\u984d\u304cOK\u3068\u306a\u308c\u3070\u6b63\u5f0f\u53d7\u6ce8\u3057\u7d0d\u54c1\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u30ed\u30dc\u30c3\u30c8\u958b\u767a\u652f\u63f4<\/th>\n<td>\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306b\u30ed\u30dc\u30c3\u30c8\u958b\u767a\u652f\u63f4\u3084\u6d3b\u7528\u652f\u63f4\u3092\u884c\u3044\u6210\u529f\u4f53\u9a13\u4f5c\u308a\u3092\u652f\u63f4<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>\u88fd\u9020\u696d\u300c\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u4f8b\u300d<\/h3>\n<p>\u6b21\u306b\u88fd\u9020\u696d\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u88fd\u9020\u696dB\u793e\u306e\u6982\u8981<\/caption>\n<tr>\n<th>\u4f1a\u793e\u540d<\/th>\n<td>B\u793e<\/td>\n<\/tr>\n<tr>\n<th>\u8ca9\u58f2\u88fd\u54c1<\/th>\n<td>\u5370\u5237\u4f1a\u793e\u5411\u3051\u306e\u5370\u5237\u6a5f\u306e\u88fd\u9020\u8ca9\u58f2<\/td>\n<\/tr>\n<tr>\n<th>\u4e3b\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9<\/th>\n<td>B\u793e\u306fA\u793e\u540c\u69d8\u3001\u5c55\u793a\u4f1a\u3067\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u5f8c\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u8abf\u67fb\u3001\u305d\u3057\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3084\u88fd\u54c1\u30c7\u30e2\u3092\u884c\u3044\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u6559\u80b2\u306e\u652f\u63f4\u3092\u5b9f\u65bd\u5f8c\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3057\u3066\u3044\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u5834\u5408\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u56f3\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u56f3\u89e3\u5316\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_6530\" style=\"width: 1846px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6530\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03.jpg\" alt=\"\u88fd\u9020\u696d\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f8b\" width=\"1836\" height=\"186\" class=\"size-full wp-image-6530\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03.jpg 1836w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03-300x30.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03-1024x104.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03-768x78.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03-1536x156.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img03-718x73.jpg 718w\" sizes=\"(max-width: 1836px) 100vw, 1836px\" \/><\/a><p id=\"caption-attachment-6530\" class=\"wp-caption-text\">\u88fd\u9020\u696d\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f8b<\/p><\/div>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u88fd\u9020\u696dB\u793e\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u8a73\u7d30<\/caption>\n<tr>\n<th>\u5c55\u793a\u4f1a<\/th>\n<td>\u5370\u5237\u696d\u754c\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5c55\u793a\u4f1a\u306b\u51fa\u5c55\u3057\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u7372\u5f97<\/td>\n<\/tr>\n<tr>\n<th>APO\u3068\u8ab2\u984c\u8abf\u67fb<\/th>\n<td>\u5c55\u793a\u4f1a\u3067\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u96fb\u8a71\u55b6\u696d\u3084\u500b\u5225\u30e1\u30fc\u30eb\u3067\u30d5\u30a9\u30ed\u30fc\u3002\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3084\u65b0\u898f\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u8abf\u67fb\u3092\u5b9f\u65bd\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848<\/th>\n<td>\u8ab2\u984c\u3092\u628a\u63e1\u3067\u304d\u305f\u3089\u81ea\u793e\u306e\u5370\u5237\u6a5f\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3067\u304d\u308b\u304b\uff1f\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u88fd\u54c1\u30c7\u30e2\u3078\u8a98\u5c0e<\/td>\n<\/tr>\n<tr>\n<th>\u88fd\u54c1\u30c7\u30e2<\/th>\n<td>\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u306a\u3069\u3067\u88fd\u54c1\u306e\u30c7\u30e2\u3092\u884c\u3044\u8ab2\u984c\u89e3\u6c7a\u306e\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u3092\u89e3\u8aac<\/td>\n<\/tr>\n<tr>\n<th>\u30aa\u30da\u30ec\u30fc\u30bf\u6559\u80b2<\/th>\n<td>\u88fd\u54c1\u5c0e\u5165\u524d\u306b\u8a2d\u5099\u306e\u904b\u7528\u30fb\u4fdd\u5b88\u3092\u884c\u3046\u62c5\u5f53\u8005\u306b\u6700\u4f4e\u9650\u306e\u4e8b\u524d\u6559\u80b2\u3092\u884c\u3044\u3001\u5c0e\u5165\u5f8c\u306e\u4e0d\u5b89\u3092\u6255\u62ed\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u898b\u7a4d\u3082\u308a<\/th>\n<td>\u5c0e\u5165\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u898b\u7a4d\u3082\u308a\u3057\u3066\u5c0e\u5165\u3092\u63d0\u6848<\/td>\n<\/tr>\n<tr>\n<th>\u53d7\u6ce8<\/th>\n<td>\u898b\u7a4d\u3082\u308a\u91d1\u984d\u304cOK\u3068\u306a\u308c\u3070\u6b63\u5f0f\u53d7\u6ce8\u3057\u7d0d\u54c1\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u5370\u5237\u6a5f\u306e\u6d3b\u7528\u652f\u63f4<\/th>\n<td>\u5370\u5237\u6a5f\u3092\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306a\u652f\u63f4\u3082\u884c\u3044\u3001\u6d88\u8017\u54c1\u306a\u3069\u306e\u58f2\u308a\u4e0a\u3052\u7372\u5f97\u3092\u9ad8\u3081\u3066\u3044\u304f<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2>\u3010\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3042\u308a\u3011\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ed\u30fc\u56f3\u306e\u4f5c\u6210\uff09\u30b9\u30c6\u30c3\u30d7<\/h2>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u30d5\u30ed\u30fc\u56f3\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3059\u308b\u3002 <\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\uff08\u30d5\u30ed\u30fc\u56f3\u3092\u4f5c\u6210\uff09\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/span><\/div>\n<ol>\n<li>\u81ea\u793e\u88fd\u54c1\u30fb\u4e8b\u696d\u306b\u5408\u308f\u305b\u3066\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3092\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u5206\u89e3<\/li>\n<li>\u5404\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u660e\u78ba\u5316<\/li>\n<li>\u5404\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306eKPI\u3092\u660e\u78ba\u5316<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u308c\u304b\u3089\u89e3\u8aac\u3059\u308b\u30d5\u30ed\u30fc\u56f3\u4f5c\u6210\u3092\u9032\u3081\u308b\u969b\u306b\u4f7f\u3048\u308b\u3088\u3046\u3001\u300c\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f5c\u6210\u7528\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u300d\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u3002\u3059\u3050\u306b\u6d3b\u7528\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306a\u306e\u3067\u3001\u5fa1\u793e\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u53ef\u8996\u5316\u306b\u5f79\u7acb\u3066\u3066\u307b\u3057\u3044\u3002 <\/p>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/salesprocess.pptx\" target=\"_blank\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f5c\u6210\u7528\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/a><\/p>\n<h3>\u81ea\u793e\u88fd\u54c1\u30fb\u4e8b\u696d\u306b\u5408\u308f\u305b\u3066\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3092\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u5206\u89e3<\/h3>\n<p>\u6700\u521d\u306b\u884c\u3046\u306e\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u4e8b\u696d\u306b\u5408\u308f\u305b\u3066\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3092\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u5206\u89e3\u3059\u308b\u3053\u3068\u3060\u3002\u4e0a\u8ff0\u3057\u305f\u901a\u308a\u3001BtoB\u306e\u5834\u5408\u306e\u4e00\u822c\u7684\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\u4e0b\u8a18\u56f3\u306e\u901a\u308a\u3060\u3002<\/p>\n<div id=\"attachment_6528\" style=\"width: 1176px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6528\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01.jpg\" alt=\"\" width=\"1166\" height=\"194\" class=\"size-full wp-image-6528\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01.jpg 1166w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-300x50.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-1024x170.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-768x128.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img01-718x119.jpg 718w\" sizes=\"(max-width: 1166px) 100vw, 1166px\" \/><\/a><p id=\"caption-attachment-6528\" class=\"wp-caption-text\">\u4e00\u822c\u7684\u306aBtoB\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u56f3\u306f\u3001\u4e00\u822c\u7684\u306a\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3092\u30d7\u30ed\u30bb\u30b9\u56f3\u306b\u3057\u305f\u3082\u306e\u3067\u3001\u3053\u308c\u3067\u306f\u62bd\u8c61\u7684\u3059\u304e\u308b\u305f\u3081\u3001\u3082\u3046\u5c11\u3057\u5177\u4f53\u5316\u30fb\u7d30\u5206\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u4e0a\u8ff0\u3057\u305fRPA\u30c4\u30fc\u30eb\u3092\u8ca9\u58f2\u3059\u308bIT\u4f01\u696dA\u793e\u306e\u4f8b\u3067\u8003\u3048\u3066\u307f\u308b\u3068\u3001\u4e0b\u8a18\u56f3\u306e\u3088\u3046\u306b\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3092\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3078\u3068\u5206\u89e3\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_6606\" style=\"width: 1874px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6606\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06.jpg\" alt=\"IT\u4f01\u696d\u306e\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3068\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f8b\" width=\"1864\" height=\"306\" class=\"size-full wp-image-6606\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06.jpg 1864w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06-300x49.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06-1024x168.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06-768x126.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06-1536x252.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img06-718x118.jpg 718w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/a><p id=\"caption-attachment-6606\" class=\"wp-caption-text\">IT\u4f01\u696d\u306e\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3068\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u3042\u308b\u306e\u304b\u3092\u7d30\u5206\u5316\u3057\u56f3\u89e3\u5316\u3057\u3088\u3046\u3002\u4e0a\u8a18\u306f\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u4f8b\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u5b9f\u969b\u306f\u3055\u307e\u3056\u307e\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u3042\u308b\u305f\u3081\u3001\u8907\u96d1\u306b\u7d61\u307f\u5408\u3046\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h3>\u5404\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u660e\u78ba\u5316<\/h3>\n<p>\u55b6\u696d\u30b9\u30c6\u30fc\u30b8\u3092\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u5206\u89e3\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u3001\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\uff08\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\uff09\u3092\u5177\u4f53\u5316\u3057\u3066\u307f\u3088\u3046\u3002\u4f8b\u3048\u3070\u3001\u5c55\u793a\u4f1a\u306e\u6bb5\u968e\u3067\u306f\u3001\u300c\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u914d\u5e03\u300d\u300c\u6765\u5834\u8005\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u3042\u308b\u3002\u305d\u308c\u3092\u7b87\u6761\u66f8\u304d\u3067\u3088\u3044\u306e\u3067\u3001\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u307f\u3088\u3046\u3002\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_6607\" style=\"width: 1868px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6607\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07.jpg\" alt=\"\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u660e\u78ba\u5316\u3057\u305f\u4f8b\" width=\"1858\" height=\"512\" class=\"size-full wp-image-6607\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07.jpg 1858w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07-300x83.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07-1024x282.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07-768x212.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07-1536x423.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img07-718x198.jpg 718w\" sizes=\"(max-width: 1858px) 100vw, 1858px\" \/><\/a><p id=\"caption-attachment-6607\" class=\"wp-caption-text\">\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u660e\u78ba\u5316\u3057\u305f\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001\u5404\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3067\u3069\u306e\u3088\u3046\u306a\u55b6\u696d\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u3069\u3093\u306a\u65b9\u6cd5\u3067\u55b6\u696d\u6d3b\u52d5\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u307f\u3088\u3046\u3002\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u6a19\u6e96\u5316\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3084\u3059\u3044\u306f\u305a\u3060\u3002\u9006\u306b\u5c5e\u4eba\u7684\u306b\u55b6\u696d\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5404\u62c5\u5f53\u8005\u306b\u30d2\u30e4\u30ea\u30f3\u30b0\u3057\u306a\u3044\u3068\u308f\u304b\u3089\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<h3>\u5404\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306eKPI\u3092\u660e\u78ba\u5316<\/h3>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5225\u306e\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3002KPI\u306f\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306b\u3088\u3063\u3066\u5909\u308f\u308b\u306e\u3067\u3001\u305d\u306e\u5185\u5bb9\u3092\u898b\u306a\u304c\u3089\u4e0b\u8a18\u306e\u3088\u3046\u306b\u7b56\u5b9a\u3059\u308b\u3002<\/p>\n<div id=\"attachment_6608\" style=\"width: 1876px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6608\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08.jpg\" alt=\"\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5225\u306eKPI\u7b56\u5b9a\u4f8b\" width=\"1866\" height=\"644\" class=\"size-full wp-image-6608\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08.jpg 1866w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08-300x104.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08-1024x353.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08-768x265.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08-1536x530.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img08-718x248.jpg 718w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/a><p id=\"caption-attachment-6608\" class=\"wp-caption-text\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5225\u306eKPI\u7b56\u5b9a\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u3067\u306f\u3001\u5404\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5225\u306b\u5177\u4f53\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u898b\u306a\u304c\u3089\u3001KPI\u3092\u7b56\u5b9a\u3057\u305f\u4f8b\u3060\u3002\u3053\u3053\u307e\u3067\u3067\u304d\u308c\u3070\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30ed\u30fc\u56f3\u306f\u6982\u306d\u5b8c\u6210\u3059\u308b\u3002\u8a2d\u5b9a\u3057\u305fKPI\u3092\u6570\u5024\u5316\u3067\u304d\u308c\u3070\u3001\u6570\u5024\u306b\u3088\u308b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u898b\u3048\u308b\u5316\u3082\u5b8c\u6210\u3057\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u8ab2\u984c\u306e\u767a\u898b\u3068\u6539\u5584\u7b56\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u3002 <\/p>\n<p>KPI\u306e\u8a73\u7d30\u3084\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002 <\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-kpi-list\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696dKPI\u3068\u306f\uff1f102\u500b\u306e\u55b6\u696d\u6d3b\u52d5KPI\u4f8b\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6307\u6a19\u306e\u6c7a\u3081\u65b9<\/p><span class=\"date\">2026\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u3068\u304d\u306e\u6ce8\u610f\u70b9<\/h2>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u306b\u53d6\u308a\u7d44\u3080\u969b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002 <\/p>\n<div class=\"c_box blue_box\">\n<ul>\n<li>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\uff11\u3064\u3068\u306f\u9650\u3089\u306a\u3044<\/li>\n<li>\u6570\u5024\u5316\u306e\u30eb\u30fc\u30eb\u6c7a\u3081\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u300c\u53ef\u8996\u5316\u300d\u3068\u3044\u3063\u3066\u3082\u3001\u5358\u306b\u6d41\u308c\u3092\u56f3\u306b\u3059\u308c\u3070\u3088\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u5b9f\u969b\u306e\u55b6\u696d\u73fe\u5834\u3067\u904b\u7528\u3067\u304d\u308b\u5f62\u3067\u898b\u3048\u308b\u5316\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 <\/p>\n<p>BtoB\u55b6\u696d\u3067\u306f\u9867\u5ba2\u3054\u3068\u306b\u52d5\u304d\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u3092\u4e00\u3064\u306e\u578b\u306b\u5f53\u3066\u306f\u3081\u308b\u306e\u306f\u96e3\u3057\u3044\u3002\u307e\u305f\u3001\u6570\u5024\u5316\u306e\u5358\u4f4d\u3084\u8ffd\u3044\u65b9\u304c\u66d6\u6627\u3060\u3068\u3001\u305b\u3063\u304b\u304f\u53ef\u8996\u5316\u3057\u3066\u3082\u6bd4\u8f03\u3084\u6539\u5584\u306b\u4f7f\u3048\u306a\u3044\u3002\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u3092\u7d99\u7d9a\u7684\u306b\u84c4\u7a4d\u30fb\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u304c\u306a\u3051\u308c\u3070\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u898b\u3048\u308b\u5316\u306f\u4e00\u6642\u7684\u306a\u5206\u6790\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002 <\/p>\n<h3>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\uff11\u3064\u3068\u306f\u9650\u3089\u306a\u3044<\/h3>\n<p>BtoB\u88fd\u54c1\u306e\u5834\u5408\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\uff11\u3064\u3068\u306f\u9650\u3089\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u7279\u306b\u65b0\u898f\u898b\u8fbc\u307f\u7372\u5f97\u306f\u3001\u5c55\u793a\u4f1a\u3060\u3051\u3067\u306a\u304f\u3001\u30bb\u30df\u30ca\u30fc\u3001WEB\u30b5\u30a4\u30c8\u306eCV\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u7d39\u4ecb\u306a\u3069\u8907\u6570\u306e\u304d\u3063\u304b\u3051\u304c\u3042\u308b\u305f\u3081\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u5316\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u3055\u3089\u306b\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u9806\u756a\u304c\u524d\u5f8c\u3059\u308b\u9867\u5ba2\u3084\u3001\u3042\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u98db\u3073\u8d8a\u3048\u308b\u9867\u5ba2\u3001\u9006\u623b\u308a\u3059\u308b\u9867\u5ba2\u3001\u3055\u3089\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u3044\u3053\u3068\u3092\u8981\u6c42\u3057\u3066\u304f\u308b\u9867\u5ba2\u306a\u3069\u3082\u5b58\u5728\u3059\u308b\u3002<\/p>\n<div id=\"attachment_6533\" style=\"width: 1554px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6533\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05.jpg\" alt=\"\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6570\u5024\u5316\u306e\u6ce8\u610f\u70b9\" width=\"1544\" height=\"630\" class=\"size-full wp-image-6533\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05.jpg 1544w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05-300x122.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05-1024x418.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05-768x313.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05-1536x627.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img05-718x293.jpg 718w\" sizes=\"(max-width: 1544px) 100vw, 1544px\" \/><\/a><p id=\"caption-attachment-6533\" class=\"wp-caption-text\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6570\u5024\u5316\u306e\u6ce8\u610f\u70b9<\/p><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u55b6\u696d\u73fe\u5834\u3067\u767a\u751f\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30b1\u30fc\u30b9\u3092\u4e8b\u524d\u306b\u60f3\u5b9a\u3057\u3066\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u56f3\u89e3\u5316\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u96e3\u3057\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u4e0b\u8a18\uff12\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u56f3\u89e3\u5316\u3092\u9032\u3081\u308b\u306e\u304c\u3088\u3044\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e5e5;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#ffffff;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ol>\n<li>\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u3092\u6c7a\u3081\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u4f7f\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068<\/li>\n<li>\u9ad8\u3044LTV\u304c\u60f3\u5b9a\u3067\u304d\u308b\u30ea\u30fc\u30c9\u306f\u7279\u5225\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306a\u67d4\u8edf\u6027\u3092\u6301\u305f\u305b\u3066\u304a\u304f\u3053\u3068<\/li>\n<\/ol>\n<\/div><\/div>\n<h4>\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u3092\u6c7a\u3081\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u4f7f\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068<\/h4>\n<p>\u55b6\u696d\u90e8\u9580\u306e\u30ea\u30bd\u30fc\u30b9\u306f\u7121\u9650\u306b\u3042\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3055\u3089\u306b\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306a\u55b6\u696d\u6226\u7565\u306e\u69cb\u7bc9\u3082\u96e3\u3057\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u6700\u521d\u306e\u6bb5\u968e\u3067\u306f\u300c\u3053\u3046\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3067\u58f2\u308b\u300d\u3068\u3044\u3046\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3067\u304d\u308b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u3001\u904e\u53bb\u306e\u53d7\u6ce8\u7d4c\u7def\u3092\u5206\u6790\u3057\u306a\u304c\u3089\u6c7a\u3081\u308b\u306e\u304c\u4e00\u756a\u826f\u3044\u3060\u308d\u3046\u3002 <\/p>\n<p>\u305d\u306e\u4e0a\u3067\u3001\u6570\u5024\u5316\u306b\u3088\u308a\u52b9\u679c\u3092\u628a\u63e1\u3057\u306a\u304c\u3089\u3001\u9077\u79fb\u7387\u306e\u60aa\u5316\u50be\u5411\u304c\u898b\u3089\u308c\u305f\u3089\u3001\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u3088\u3046\u306aPDCA\u3092\u56de\u3059\u306e\u304c\u7406\u60f3\u7684\u3060\u3002 <\/p>\n<h4>\u9ad8\u3044LTV\u304c\u60f3\u5b9a\u3067\u304d\u308b\u30ea\u30fc\u30c9\u306f\u7279\u5225\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306a\u67d4\u8edf\u6027\u3092\u6301\u305f\u305b\u3066\u304a\u304f\u3053\u3068<\/h4>\n<p>\u6b21\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001LTV\u304c\u9ad8\u3044\u3068\u60f3\u5b9a\u3067\u304d\u308b\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3060\u3002LTV\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u305d\u308c\u3060\u3051\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u6a19\u6e96\u5316\u3057\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u9038\u8131\u3059\u308b\u50be\u5411\u304c\u5f37\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u7279\u5225\u5bfe\u5fdc\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 <\/p>\n<p>\u4f8b\u3048\u3070\u3001\u67081000\u5186\u306eSaaS\u88fd\u54c1\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304c10\u4eba\u306e\u5834\u5408\u306f\u67081\u4e07\u5186\u306e\u58f2\u308a\u4e0a\u3052\u306b\u306a\u308b\u304c\u3001500\u4eba\u306e\u5834\u5408\u306f\u3001\u670850\u4e07\u5186\u306b\u3082\u306a\u308b\u3002\u3053\u306e\u6642\u3001\u4e21\u65b9\u3068\u3082\u540c\u3058\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3067\u58f2\u308c\u308c\u3070\u7406\u60f3\u7684\u3060\u304c\u3001\u91d1\u984d\u304c\u5927\u304d\u304f\u306a\u308b\u307b\u3069\u3001\u6bd4\u8f03\u691c\u8a0e\u3084\u793e\u5185\u8abf\u6574\u304c\u8907\u96d1\u5316\u3057\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u901a\u308a\u306b\u9032\u307e\u306a\u3044\u3002 <\/p>\n<p>\u305d\u306e\u305f\u3081\u3001LTV\u304c\u9ad8\u3044\u3068\u60f3\u5b9a\u3067\u304d\u308b\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u306f\u3001\u7279\u5225\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306a\u55b6\u696d\u4f53\u5236\u3092\u7d44\u3093\u3067\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u9006\u306b\u8a00\u3048\u3070\u3001\u3044\u3064\u3067\u3082\u7279\u5225\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u7121\u99c4\u9063\u3044\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3068\u3044\u3046\u3053\u3068\u304c\u91cd\u8981\u3068\u3044\u3046\u308f\u3051\u3060\u3002 <\/p>\n<h3>\u6570\u5024\u5316\u306e\u30eb\u30fc\u30eb\u6c7a\u3081<\/h3>\n<p>\u6b21\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6570\u5024\u5316\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002\u4e0b\u8a18\u306e\u3088\u3046\u306b\u6570\u5024\u5316\u3059\u308b\u5834\u5408\u3001\u300c\u6642\u9593\u8ef8\u300d\u304c\u554f\u984c\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_6532\" style=\"width: 1650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6532\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04.jpg\" alt=\"\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\" width=\"1640\" height=\"532\" class=\"size-full wp-image-6532\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04.jpg 1640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-300x97.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-1024x332.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-768x249.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-1536x498.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/07\/sp-img04-718x233.jpg 718w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><\/a><p id=\"caption-attachment-6532\" class=\"wp-caption-text\">\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u5834\u5408\u3001\u5c55\u793a\u4f1a\u306b\u51fa\u5c55\u3057\u3001\u53d7\u6ce8\u307e\u3067\u306e\u6570\u5024\u3092\u8a18\u8f09\u3057\u3066\u3044\u308b\u304c\u3001\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f1\u5e74\u3067\u53d7\u6ce8\u306b\u81f3\u3063\u305f\u3068\u3044\u3046\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u5c55\u793a\u4f1a\u51fa\u5c55\u5f8c\u3001\u3044\u3064\u307e\u3067\u6570\u5024\u3092\u8ffd\u3044\u304b\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u304b\uff1f\u3068\u3044\u3046\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u3002<\/p>\n<p>\u3082\u3046\u5c11\u3057\u8a00\u3048\u3070\u3001\u8907\u6570\u306e\u5c55\u793a\u4f1a\u306b\u51fa\u5c55\u3057\u305f\u5834\u5408\u3001\u5c55\u793a\u4f1a\u3054\u3068\u306b\u4e0a\u8a18\u306e\u3088\u3046\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u4f5c\u6210\u3057\u3001\u6570\u5024\u5316\u3057\u3066\u3044\u308b\u3068\u3001\u5c55\u793a\u4f1a\u306e\u6570\u3060\u3051\u6570\u5024\u3092\u8ffd\u3044\u304b\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u6b63\u76f4\u30ad\u30ea\u304c\u306a\u304f\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001\u6570\u5024\u5316\u3092\u8996\u91ce\u306b\u5165\u308c\u308b\u5834\u5408\u306f\u3001\u300c\u8a08\u7b97\u671f\u9593\u3092\u3069\u3046\u3059\u308b\u304b\uff1f\u300d\u300c\u5c55\u793a\u4f1a\u3054\u3068\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5316\u3059\u308b\u304b\uff1f\u300d\u306a\u3069\u3001\u300c\u3069\u3046\u3044\u3046\u5358\u4f4d\u3067\u30d7\u30ed\u30bb\u30b9\u5316\u3059\u308b\u304b\uff1f\u300d\u3092\u4e8b\u524d\u306b\u30eb\u30fc\u30eb\u5316\u3057\u3066\u304b\u3089\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4f5c\u6210\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 <\/p>\n<p>\u5c55\u793a\u4f1a\u306b\u51fa\u5c55\u3059\u308b\u305f\u3073\u306b\u3053\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u56f3\u3092\u4f5c\u6210\u3057\u3066\u3044\u308b\u3068\u3001\uff11\u3064\uff11\u3064\u306e\u5c55\u793a\u4f1a\u306e\u7d30\u304b\u3044\u5206\u6790\u306f\u53ef\u80fd\u306b\u306a\u308b\u304c\u3001\u305d\u306e\u5206\u3001\u6570\u5024\u78ba\u8a8d\u306b\u5de5\u6570\u3092\u5272\u304f\u3053\u3068\u306b\u306a\u308a\u3001\u5b9f\u969b\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u3082\u652f\u969c\u304c\u51fa\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u308c\u3067\u306f\u672c\u672b\u8ee2\u5012\u3067\u3042\u308b\u305f\u3081\u3001\u52b9\u7387\u3088\u304f\u96c6\u8a08\u3057\u6570\u5024\u5316\u3067\u304d\u308b\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u56f3\u3092\u691c\u8a0e\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002 <\/p>\n<h3>\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b<\/h3>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3066\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u7d99\u7d9a\u7684\u306b\u84c4\u7a4d\u30fb\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u306a\u3044\u3002\u30d5\u30ed\u30fc\u56f3\u3092\u4f5c\u6210\u3057\u3066\u4e00\u5ea6\u5206\u6790\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u305d\u306e\u6642\u70b9\u306e\u72b6\u6cc1\u628a\u63e1\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3060\u3002 <\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u8ab0\u304c\u300d\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u300d\u300c\u3069\u306e\u60c5\u5831\u3092\u300d\u300c\u3069\u306e\u5f62\u5f0f\u3067\u300d\u8a18\u9332\u3059\u308b\u306e\u304b\u3092\u6c7a\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u7d4c\u8def\u3001\u5546\u8ac7\u5316\u65e5\u3001\u63d0\u6848\u5185\u5bb9\u3001\u5931\u6ce8\u7406\u7531\u3001\u53d7\u6ce8\u91d1\u984d\u306a\u3069\u3092\u4e00\u5b9a\u30eb\u30fc\u30eb\u3067\u84c4\u7a4d\u3067\u304d\u308c\u3070\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306e\u9077\u79fb\u7387\u3084\u6539\u5584\u70b9\u3092\u7d99\u7d9a\u7684\u306b\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u9006\u306b\u3001\u3053\u306e\u4ed5\u7d44\u307f\u304c\u306a\u3051\u308c\u3070\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3066\u3082\u3001\u90fd\u5ea6\u96c6\u8a08\u306b\u624b\u9593\u304c\u304b\u304b\u308a\u3001\u5206\u6790\u3082\u5358\u767a\u3067\u7d42\u308f\u308a\u3084\u3059\u3044\u3002 <\/p>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\u3001SFA\u3067\u52b9\u7387\u3088\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u30b0\u30e9\u30d5\u306a\u3069\u3067SFA\u4e0a\u3067\u53ef\u8996\u5316\u3057\u3001KPI\u3092\u81ea\u52d5\u8a08\u7b97\u3057\u3066\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3060\u3002\u55b6\u696d\u62c5\u5f53\u304c\u5c11\u4eba\u6570\u306e\u5834\u5408\u306f\u30a8\u30af\u30bb\u30eb\u3067\u3082\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406\u306f\u3067\u304d\u308b\u304c\u3001\u4eba\u6570\u304c\u591a\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001SFA\u3092\u6d3b\u7528\u3059\u308b\u65b9\u304c\u52b9\u7387\u304c\u3088\u3044\u3002 <\/p>\n<p>\u305f\u3060\u3057\u3001SFA\u306b\u55b6\u696d\u62c5\u5f53\u304c\u3053\u307e\u3081\u306b\u30c7\u30fc\u30bf\u3092\u5165\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u306e\u904b\u7528\u304c\u5168\u55b6\u696d\u62c5\u5f53\u306b\u6d78\u900f\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u6b63\u78ba\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u3084\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u767a\u898b\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002 <\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb10\u9078\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb11\u9078\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u6a19\u6e96\u5316\u3059\u308b\uff12\u3064\u306e\u65b9\u6cd5<\/h2>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u305f\u3089\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\u3082\u691c\u8a0e\u3057\u3088\u3046\u3002\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\u3068\u306f\u3001\u5c5e\u4eba\u7684\u3067\u30d0\u30e9\u30d0\u30e9\u3060\u3063\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u55b6\u696d\u90e8\u9580\u3067\u7d71\u4e00\u3057\u6a19\u6e96\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u6d78\u900f\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3092\u3044\u3046\u3002\u6a19\u6e96\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u58f2\u308c\u308b\u58f2\u308a\u65b9\u3092\u55b6\u696d\u90e8\u9580\u306b\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u304c\u671f\u5f85\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u3001\u6a19\u6e96\u5316\u3055\u308c\u308b\u306e\u3067\u3001\u55b6\u696d\u7ba1\u7406\u3084\u5546\u8ac7\u7ba1\u7406\u3082\u884c\u3044\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001BtoB\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u306e\u8981\u671b\uff08\u9867\u5ba2\u304c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\uff09\u306b\u5408\u308f\u305b\u3066\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u6a19\u6e96\u5316\u3057\u306b\u304f\u3044\u50be\u5411\u304c\u3042\u308b\u3002\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u6a19\u6e96\u5316\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u6d78\u900f\u3055\u305b\u3066\u3082\u3001\u300c\u73fe\u5834\u3067\u4f7f\u3048\u306a\u3044\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u3042\u308c\u3070\u610f\u5473\u304c\u306a\u3044\u3002\u3068\u3044\u3046\u3088\u308a\u8ab0\u3082\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5f93\u308f\u306a\u3044\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5e38\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u3082\u8996\u91ce\u306b\u5165\u308c\u3064\u3064\u3001\u6a19\u6e96\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u305d\u308c\u3067\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\uff12\u3064\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u3066\u304b\u3089\u6a19\u6e96\u5316\u3059\u308b<\/h3>\n<p>\u6700\u521d\u306e\u65b9\u6cd5\u306f\u3001\u4eca\u307e\u3067\u306e\u7d4c\u9a13\u304b\u3089\u3001\u300c\u3053\u3046\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u306a\u3089\u5951\u7d04\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u300d\u3068\u3044\u3046\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u4eee\u8aac\u3092\u3044\u304f\u3064\u304b\u6e96\u5099\u3059\u308b\u3002\u55b6\u696d\u90e8\u9580\u306e\u6210\u7e3e\u512a\u79c0\u8005\u306b\u6e96\u5099\u3057\u3066\u3082\u3089\u3046\u3068\u3088\u3044\u3060\u308d\u3046\u3002\u305d\u3057\u3066\u6e96\u5099\u3057\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u3059\u3079\u3066\u691c\u8a3c\u3057\u3001KPI\u306e\u6570\u5024\u6bd4\u8f03\u3092\u884c\u3044\u3001\u6700\u3082\u52b9\u7387\u30fb\u52b9\u679c\u304c\u826f\u3044\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u300c\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u300d\u3068\u3057\u3066\u9078\u5b9a\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3060\u3002 <\/p>\n<p>\u624b\u9806\u5316\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002 <\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u3066\u304b\u3089\u6a19\u6e96\u5316\u3059\u308b\u65b9\u6cd5<\/span><\/div>\n<ol>\n<li>\u3044\u304f\u3064\u304b\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u4eee\u8aac\u3067\u53ef\u8996\u5316\u3057\u305d\u308c\u305e\u308c\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u52b9\u679c\u3092\u691c\u8a3c<\/li>\n<li>\u300c\u3069\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u6700\u3082\u52b9\u7387\u304c\u826f\u304b\u3063\u305f\u306e\u304b\uff1f\u300d\u3092\u5206\u6790\u3057\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u9078\u5b9a<\/li>\n<li>\u305d\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u55b6\u696d\u90e8\u9580\u3067\u5171\u6709\u3057\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u6a19\u6e96\u5316<\/li>\n<li>\u6a19\u6e96\u5316\u3057\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3067\u3082\u58f2\u308c\u306a\u304b\u3063\u305f\u30b1\u30fc\u30b9\u306a\u3069\u3092\u30c7\u30fc\u30bf\u53ce\u96c6\u3057\u30d7\u30ed\u30bb\u30b9\u306e\u5fae\u8abf\u6574\u3092\u7d99\u7d9a<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u6642\u3001\u55b6\u696d\u90e8\u9580\u306e\u6210\u7e3e\u512a\u79c0\u8005\u306b\u4eee\u8aac\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u6e96\u5099\u3057\u3066\u3082\u3089\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u300c\u518d\u73fe\u6027\u300d\u304c\u91cd\u8981\u3068\u306a\u308b\u3002\u3064\u307e\u308a\u3001\u300c\u305d\u306e\u4eba\u3060\u304b\u3089\u3067\u304d\u308b\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u306f\u3001\u6a19\u6e96\u5316\u304c\u6d78\u900f\u305b\u305a\u52b9\u679c\u304c\u51fa\u306a\u3044\u305f\u3081\u3001\u3069\u3046\u3084\u3063\u3066\u518d\u73fe\u6027\u3092\u6301\u305f\u305b\u3066\u6d78\u900f\u3055\u305b\u308b\u304b\uff1f\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3060\u308d\u3046\u3002 <\/p>\n<h3>LTV\u306e\u9ad8\u3044\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u6a19\u6e96\u306b\u3059\u308b<\/h3>\n<p>\uff12\u3064\u76ee\u306e\u65b9\u6cd5\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u4e2d\u3067\u3082LTV\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u30d9\u30fc\u30b9\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u6a19\u6e96\u5316\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3060\u3002LTV\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u55b6\u696d\u3057\u305f\u306e\u304b\uff1f\u3092\u904e\u53bb\u306e\u5546\u8ac7\u5c65\u6b74\u304b\u3089\u5206\u6790\u3057\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u3059\u308b\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001LTV\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u3002 <\/p>\n<p>\u624b\u9806\u5316\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002 <\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>LTV\u306e\u9ad8\u3044\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u306b\u3059\u308b\u65b9\u6cd5<\/span><\/div>\n<ol>\n<li>LTV\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\uff08\u8907\u6570\u793e\uff09<\/li>\n<li>\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u305f\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u55b6\u696d\u3092\u3057\u305f\u306e\u304b\uff1f\u3092\u5546\u8ac7\u5c65\u6b74\u304b\u3089\u5206\u6790\u3057\u5171\u901a\u70b9\u3092\u898b\u3064\u3051\u51fa\u3059<\/li>\n<li>\u5171\u901a\u70b9\u3092\u30d9\u30fc\u30b9\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3057\u6a19\u6e96\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u6d78\u900f\u3055\u305b\u308b<\/li>\n<li>\u6a19\u6e96\u5316\u3057\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3067\u3082\u58f2\u308c\u306a\u304b\u3063\u305f\u30b1\u30fc\u30b9\u306a\u3069\u3092\u30c7\u30fc\u30bf\u53ce\u96c6\u3057\u30d7\u30ed\u30bb\u30b9\u306e\u5fae\u8abf\u6574\u3092\u7d99\u7d9a<\/li>\n<\/ol>\n<\/div>\n<p>LTV\u306e\u9ad8\u3044\u9867\u5ba2\u7372\u5f97\u3092\u91cd\u8981\u8996\u3057\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308b\u305f\u3081\u3001\u72d9\u3044\u6483\u3061\u3057\u305f\u3088\u3046\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u5c11\u4eba\u6570\u3067\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3057\u305f\u3044\u6642\u306a\u3069\u3067\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 <\/p>\n<h2>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u6d3b\u7528\u3067\u304d\u308b4\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3067\u304d\u308b\u3002 <\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u8868\u306e\u30bf\u30a4\u30c8\u30eb<\/caption>\n<tr>\n<th>\u540d\u79f0<\/th>\n<th>\u7279\u5fb4<\/th>\n<\/tr>\n<tr>\n<td>BANT<\/td>\n<td>\u4e88\u7b97\u30fb\u6c7a\u88c1\u6a29\u30fb\u5fc5\u8981\u6027\u30fb\u5c0e\u5165\u6642\u671f\u306e4\u9805\u76ee\u3067\u3001\u6848\u4ef6\u306e\u78ba\u5ea6\u3084\u512a\u5148\u9806\u4f4d\u3092\u898b\u6975\u3081\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/td>\n<\/tr>\n<tr>\n<td>SPIN<\/td>\n<td>\u72b6\u6cc1\u30fb\u554f\u984c\u30fb\u793a\u5506\u30fb\u89e3\u6c7a\u4fa1\u5024\u306e4\u3064\u306e\u8cea\u554f\u3067\u3001\u9867\u5ba2\u8ab2\u984c\u3092\u6df1\u6398\u308a\u3057\u3001\u63d0\u6848\u306e\u7d0d\u5f97\u611f\u3092\u9ad8\u3081\u308b\u30d2\u30a2\u30ea\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/td>\n<\/tr>\n<tr>\n<td>DMU\u30de\u30c3\u30d7<\/td>\n<td>\u9867\u5ba2\u4f01\u696d\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u95a2\u4fc2\u8005\u3068\u5f79\u5272\u3001\u5f71\u97ff\u95a2\u4fc2\u3092\u6574\u7406\u3057\u3001\u8ab0\u306b\u4f55\u3092\u8a34\u6c42\u3059\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/td>\n<\/tr>\n<tr>\n<td>MEDDIC<\/td>\n<td>\u5b9a\u91cf\u52b9\u679c\u30fb\u6c7a\u88c1\u8005\u30fb\u610f\u601d\u6c7a\u5b9a\u57fa\u6e96\u30fb\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u30fb\u8ab2\u984c\u30fb\u63a8\u9032\u8005\u3092\u6574\u7406\u3057\u3001\u5927\u578b\u6848\u4ef6\u306e\u53d7\u6ce8\u78ba\u5ea6\u3092\u9ad8\u7cbe\u5ea6\u3067\u898b\u6975\u3081\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u55b6\u696d\u6d3b\u52d5\u306f\u3001\u5404\u6bb5\u968e\u3067\u78ba\u8a8d\u3059\u3079\u304d\u3053\u3068\u3084\u5224\u65ad\u3059\u3079\u304d\u3053\u3068\u304c\u7570\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u7d4c\u9a13\u3084\u52d8\u3060\u3051\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u78ba\u8a8d\u9805\u76ee\u3084\u601d\u8003\u306e\u9806\u5e8f\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u55b6\u696d\u306e\u7cbe\u5ea6\u3068\u518d\u73fe\u6027\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308b\u3060\u308d\u3046\u3002 <\/p>\n<h3>BANT<\/h3>\n<p>BANT\u3068\u306f\u3001\u6b21\u306e4\u3064\u306e\u89b3\u70b9\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u6848\u4ef6\u306e\u78ba\u5ea6\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002\u6848\u4ef6\u306e\u512a\u5148\u9806\u4f4d\u3092\u5224\u65ad\u3059\u308b\u8003\u3048\u65b9\u3068\u3057\u3066\u5e83\u304f\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001\u9650\u3089\u308c\u305f\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u306e\u6848\u4ef6\u306b\u6295\u4e0b\u3059\u3079\u304d\u304b\u3092\u6574\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 <\/p>\n<div class=\"c_box blue_box\">\n<ul>\n<li>Budget\uff08\u4e88\u7b97)<\/li>\n<li>Authority\uff08\u6c7a\u88c1\u6a29\uff09<\/li>\n<li>Need\uff08\u5fc5\u8981\u6027\uff09<\/li>\n<li>Timeframe\uff08\u5c0e\u5165\u6642\u671f\uff09<\/li>\n<\/ul>\n<\/div>\n<p>\u898b\u8fbc\u307f\u5ba2\u304c\u672c\u5f53\u306b\u5c0e\u5165\u53ef\u80fd\u6027\u306e\u3042\u308b\u76f8\u624b\u306a\u306e\u304b\u3001\u4eca\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u6848\u4ef6\u306a\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3046\u3048\u3067\u6709\u52b9\u306b\u306a\u308b\u3002\u7279\u306b\u3001\u5546\u8ac7\u4ef6\u6570\u306f\u591a\u3044\u304c\u53d7\u6ce8\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001BANT\u306e\u89b3\u70b9\u3067\u6848\u4ef6\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u55b6\u696d\u52b9\u7387\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u306a\u3044\u3002 <\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Need\u3060\u3051\u304c\u5f37\u304f\u3066\u3082\u3001Budget\u3084Authority\u304c\u66d6\u6627\u306a\u3089\u77ed\u671f\u53d7\u6ce8\u306f\u96e3\u3057\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u9006\u306b\u3001\u5c0e\u5165\u6642\u671f\u3068\u5fc5\u8981\u6027\u304c\u660e\u78ba\u3067\u3001\u6c7a\u88c1\u8005\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u6848\u4ef6\u3067\u3042\u308c\u3070\u3001\u512a\u5148\u7684\u306b\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u4e0b\u3059\u3079\u304d\u3068\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u3002 <\/p>\n<h3>SPIN<\/h3>\n<p>SPIN\u3068\u306f\u3001\u6b21\u306e4\u3064\u306e\u8cea\u554f\u3092\u901a\u3058\u3066\u9867\u5ba2\u8ab2\u984c\u3092\u6df1\u6398\u308a\u3057\u3001\u63d0\u6848\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002 <\/p>\n<div class=\"c_box blue_box\">\n<ul>\n<li>Situation\uff08\u72b6\u6cc1\u8cea\u554f)<\/li>\n<li>Problem\uff08\u554f\u984c\u8cea\u554f\uff09<\/li>\n<li>Implication\uff08\u793a\u5506\u8cea\u554f\uff09<\/li>\n<li>Need-payoff\uff08\u89e3\u6c7a\u4fa1\u5024\u8cea\u554f\uff09<\/li>\n<\/ul>\n<\/div>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u3053\u308c\u3089\u3092\u5358\u306a\u308b\u60c5\u5831\u3068\u3057\u3066\u805e\u304d\u51fa\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u81ea\u8eab\u306b\u8ab2\u984c\u306e\u91cd\u8981\u6027\u3084\u89e3\u6c7a\u4fa1\u5024\u3092\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3060\u3002\u9867\u5ba2\u304c\u62b1\u3048\u308b\u554f\u984c\u3092\u8868\u9762\u7684\u306b\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u3084\u5f71\u97ff\u307e\u3067\u6df1\u6398\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30e2\u30ce\u58f2\u308a\u3067\u306f\u306a\u304f\u30b3\u30c8\u58f2\u308a\u306e\u55b6\u696d\u306b\u8fd1\u3065\u304d\u3084\u3059\u304f\u306a\u308b\u3002BtoB\u55b6\u696d\u3067\u306f\u3001\u9867\u5ba2\u81ea\u8eab\u3082\u8ab2\u984c\u3092\u5341\u5206\u306b\u8a00\u8a9e\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001SPIN\u306f\u63d0\u6848\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u3082\u6709\u52b9\u3060\u3002 <\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u55b6\u696d\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u63d0\u6848\u3092\u4f8b\u306b\u3068\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbd8;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f2;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ol>\n<li>Situation\uff1a\u73fe\u5728\u306e\u6848\u4ef6\u7ba1\u7406\u65b9\u6cd5\u3092\u78ba\u8a8d<\/li>\n<li>Problem\uff1a\u300c\u6848\u4ef6\u306e\u9032\u6357\u304c\u898b\u3048\u306a\u3044\u300d\u300c\u55b6\u696d\u4f1a\u8b70\u304c\u611f\u899a\u8ad6\u306b\u306a\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u554f\u984c\u3092\u5f15\u304d\u51fa\u3059 <\/li>\n<li>Implication\uff1a\u300c\u9032\u6357\u304c\u898b\u3048\u306a\u3044\u3053\u3068\u3067\u5931\u6ce8\u306e\u5146\u5019\u3092\u898b\u9003\u3057\u3066\u3044\u306a\u3044\u304b\u300d\u306a\u3069\u3092\u6398\u308a\u4e0b\u3052\u308b<\/li>\n<li>Need-payoff\uff1a\u300c\u6848\u4ef6\u72b6\u6cc1\u304c\u53ef\u8996\u5316\u3055\u308c\u308c\u3070\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u308b\u304b\u300d\u3092\u9867\u5ba2\u306b\u3082\u8003\u3048\u3066\u3082\u3089\u3046<\/li>\n<\/ol>\n<\/div><\/div>\n<p>\u3053\u306e\u6d41\u308c\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u7d0d\u5f97\u611f\u3092\u9ad8\u3081\u306a\u304c\u3089\u63d0\u6848\u306b\u3064\u306a\u3052\u3084\u3059\u304f\u306a\u308b\u3002 <\/p>\n<h3>DMU\u30de\u30c3\u30d7<\/h3>\n<p>DMU\u30de\u30c3\u30d7\uff08Decision Making Unit Map\uff09\u3068\u306f\u3001\u9867\u5ba2\u4f01\u696d\u5185\u3067\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u4eba\u7269\u3084\u90e8\u9580\u3001\u305d\u306e\u95a2\u4fc2\u6027\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002\u7279\u306b\u300c\u6848\u4ef6\u306f\u524d\u5411\u304d\u306a\u306e\u306b\u610f\u601d\u6c7a\u5b9a\u304c\u9032\u307e\u306a\u3044\u300d\u300c\u63d0\u6848\u306f\u523a\u3055\u3063\u3066\u3044\u308b\u306e\u306b\u5931\u6ce8\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u5834\u5408\u306b\u306f\u3001DMU\u30de\u30c3\u30d7\u3067\u95a2\u4fc2\u8005\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u539f\u56e0\u304c\u898b\u3048\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308b\u3002 <\/p>\n<p>BtoB\u55b6\u696d\u3067\u306f\u30011\u4eba\u306e\u62c5\u5f53\u8005\u304c\u5373\u6c7a\u3059\u308b\u30b1\u30fc\u30b9\u306f\u5c11\u306a\u304f\u3001\u73fe\u5834\u62c5\u5f53\u8005\u3001\u90e8\u9580\u8cac\u4efb\u8005\u3001\u6c7a\u88c1\u8005\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u3001\u8cfc\u8cb7\u90e8\u9580\u306a\u3069\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u8ab0\u304c\u3069\u306e\u3088\u3046\u306a\u7acb\u5834\u3067\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u306e\u304b\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002 <\/p>\n<p>\u4eee\u306b\u751f\u7523\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u63d0\u6848\u3059\u308b\u5834\u5408\u3001\u73fe\u5834\u90e8\u9580\u306f\u696d\u52d9\u52b9\u7387\u5316\u3092\u91cd\u8996\u3057\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u306f\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3084\u9023\u643a\u6027\u3092\u6c17\u306b\u3057\u3001\u5f79\u54e1\u5c64\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u91cd\u8996\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3053\u306e\u3068\u304d\u3001\u73fe\u5834\u62c5\u5f53\u8005\u3060\u3051\u306b\u8aac\u660e\u3057\u3066\u3044\u3066\u3082\u3001\u6c7a\u88c1\u8005\u304c\u91cd\u8996\u3059\u308b\u8ad6\u70b9\u306b\u7b54\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002 <\/p>\n<p>\u305d\u3053\u3067DMU\u30de\u30c3\u30d7\u3092\u4f7f\u3048\u3070\u3001\u300c\u8ab0\u304c\u63a8\u9032\u8005\u304b\u300d\u300c\u8ab0\u304c\u6700\u7d42\u6c7a\u88c1\u8005\u304b\u300d\u300c\u8ab0\u304c\u53cd\u5bfe\u3057\u305d\u3046\u304b\u300d\u3092\u6574\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u76f8\u624b\u3054\u3068\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3084\u8aac\u660e\u5185\u5bb9\u3092\u5909\u3048\u306a\u304c\u3089\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u524d\u306b\u9032\u3081\u3084\u3059\u304f\u306a\u308b\u3068\u3044\u3063\u305f\u5177\u5408\u3060\u3002 <\/p>\n<h3>MEDDIC<\/h3>\n<p>MEDDIC\u3068\u306f\u3001\u6b21\u306e6\u3064\u306e\u89b3\u70b9\u3067\u3001\u6848\u4ef6\u306e\u8cea\u3068\u53d7\u6ce8\u53ef\u80fd\u6027\u3092\u9ad8\u3044\u7cbe\u5ea6\u3067\u898b\u6975\u3081\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002\u7279\u306b\u9ad8\u5358\u4fa1\u30fb\u9577\u671f\u691c\u8a0e\u578b\u306eBtoB\u55b6\u696d\u3067\u3088\u304f\u6d3b\u7528\u3055\u308c\u308b\u3002<\/p>\n<div class=\"c_box blue_box\">\n<ul>\n<li>Metrics\uff08\u5b9a\u91cf\u52b9\u679c\uff09<\/li>\n<li>Economic Buyer\uff08\u7d4c\u6e08\u7684\u6c7a\u88c1\u8005\uff09 <\/li>\n<li>Decision Criteria\uff08\u610f\u601d\u6c7a\u5b9a\u57fa\u6e96\uff09 <\/li>\n<li>Decision Process\uff08\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\uff09 <\/li>\n<li>Identify Pain\uff08\u8ab2\u984c)<\/li>\n<li>Champion\uff08\u63a8\u9032\u8005\uff09<\/li>\n<\/ul>\n<\/div>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u4e3b\u306b\u5546\u8ac7\u304c\u9032\u307f\u3001\u5177\u4f53\u7684\u306a\u6848\u4ef6\u3068\u3057\u3066\u53d7\u6ce8\u3092\u72d9\u3046\u6bb5\u968e\u3067\u6709\u52b9\u3067\u3042\u308b\u3002BANT\u3088\u308a\u3082\u6df1\u304f\u6848\u4ef6\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u3001\u8907\u96d1\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u4f34\u3046\u6848\u4ef6\u3084\u3001\u8907\u6570\u90e8\u7f72\u304c\u95a2\u308f\u308b\u5927\u578b\u6848\u4ef6\u306b\u5411\u3044\u3066\u3044\u308b\u3002\u6848\u4ef6\u306e\u9032\u6357\u3092\u5358\u306b\u300c\u524d\u5411\u304d\u300d\u300c\u691c\u8a0e\u4e2d\u300d\u3068\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u53d7\u6ce8\u306b\u5fc5\u8981\u306a\u6761\u4ef6\u304c\u63c3\u3063\u3066\u3044\u308b\u304b\u3092\u4f53\u7cfb\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308b\u70b9\u304c\u5f37\u307f\u3060\u3002 <\/p>\n<p>\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u5237\u65b0\u306e\u63d0\u6848\u6848\u4ef6\u3092\u4f8b\u306b\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbd8;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f2;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ol>\n<li>Metrics\uff1a\u300c\u5de5\u6570\u524a\u6e1b\u7387\u300d\u3084\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u984d\u300d\u3068\u3044\u3063\u305f\u5b9a\u91cf\u52b9\u679c\u3092\u6574\u7406\u3059\u308b<\/li>\n<li>Economic Buyer\uff1a\u6700\u7d42\u7684\u306a\u6295\u8cc7\u5224\u65ad\u3092\u3059\u308b\u5f79\u54e1\u5c64\u3092\u7279\u5b9a\u3059\u308b<\/li>\n<li>Decision Criteria\uff1a\u6bd4\u8f03\u691c\u8a0e\u306e\u57fa\u6e96\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>Decision Process\uff1a\u7a1f\u8b70\u3084\u627f\u8a8d\u30d5\u30ed\u30fc\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<li>Identify Pain\uff1a\u9867\u5ba2\u304c\u672c\u5f53\u306b\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>Champion\uff1a\u793e\u5185\u3067\u5c0e\u5165\u3092\u5f8c\u62bc\u3057\u3057\u3066\u304f\u308c\u308b\u63a8\u9032\u8005\u3092\u898b\u3064\u3051\u308b<\/li>\n<\/ol>\n<\/div><\/div>\n<p>\u3053\u306e\u3088\u3046\u306bMEDDIC\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u6848\u4ef6\u306e\u629c\u3051\u6f0f\u308c\u3092\u9632\u304e\u306a\u304c\u3089\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u9032\u3081\u65b9\u3092\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u611f\u899a\u7684\u306a\u55b6\u696d\u5224\u65ad\u3092\u6e1b\u3089\u3057\u3001\u7d44\u7e54\u7684\u306b\u6848\u4ef6\u3092\u7ba1\u7406\u3059\u308b\u3046\u3048\u3067\u6709\u52b9\u306a\u305f\u3081\u899a\u3048\u3066\u304a\u3053\u3046\u3002 <\/p>\n<h2>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u307e\u3068\u3081<\/h2>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30ed\u30fc\u56f3\u306e\u4f5c\u6210\u65b9\u6cd5\u3084KPI\u306e\u53ef\u8996\u5316\u30fb\u898b\u3048\u308b\u5316\u3059\u308b\u65b9\u6cd5\u3001\u305d\u3057\u3066\u6a19\u6e96\u5316\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u305f\u3002\u53ef\u8996\u5316\u3055\u308c\u3066\u3044\u308b\u3068\u55b6\u696d\u7ba1\u7406\u3092\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u3001\u6570\u5024\u3067\u8ab2\u984c\u3092\u898b\u3064\u3051\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u305f\u3081\u3001\u55b6\u696d\u52b9\u7387\u306e\u5411\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 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