{"id":5846,"date":"2023-03-11T13:29:01","date_gmt":"2023-03-11T04:29:01","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5846"},"modified":"2025-04-25T11:32:44","modified_gmt":"2025-04-25T02:32:44","slug":"%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%81%ae%e9%83%a8%e9%96%80%e9%96%93%e9%80%a3%e6%90%ba%e3%82%92%e5%bc%b7%e5%8c%96%e3%81%99%e3%82%8b%e5%96%b6%e6%a5%ad%e6%88%a6","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/mif-strengthen-cooperation","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u306e\u90e8\u9580\u9593\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u55b6\u696d\u6226\u7565\u306eKPI\u4fef\u77b0\u8853"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u3067\u306f\u3001\u30b3\u30ed\u30ca\u3084\u4eba\u624b\u4e0d\u8db3\u3001DX\u63a8\u9032\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-sales-dx\" rel=\"noopener\" 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class=\"wp-caption-text\">KPI\u4fef\u77b0\u306e\u4f8b<\/p><\/div>\n<p>\u4fef\u77b0\u56f3\u306e\u4f5c\u6210\u65b9\u6cd5\u306f\u3001\u5404\u793e\u307e\u3061\u307e\u3061\u3067\u3001\u898b\u305b\u65b9\u306a\u3069\u3092\u5de5\u592b\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u304f\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u30bb\u30fc\u30eb\u30b9\u306eKPI\u3092\u4fef\u77b0\u3059\u308b\u3068\u3044\u3046\u3068\u3001\u3060\u3044\u305f\u3044\u3053\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u30a8\u30af\u30bb\u30eb\u3067\u4f5c\u6210\u3057\u305f\u308a\u3001IT\u30a4\u30f3\u30d5\u30e9\u304c\u6574\u3063\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001BI\u30c4\u30fc\u30eb\u306a\u3069\u3067\u4f5c\u6210\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<p>\u3053\u306eKPI\u4fef\u77b0\u304c\u8981\u56e0\u3068\u306a\u3063\u3066\u3001\u5192\u982d\u306b\u7d39\u4ecb\u3057\u305f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30fb\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u9023\u643a\u4e0d\u8db3\u300d\u304c\u767a\u751f\u3059\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"KPI%E4%BF%AF%E7%9E%B0%E3%81%AB%E3%81%AF%EF%BC%92%E7%A8%AE%E9%A1%9E%E3%81%82%E3%82%8B\"><\/span>KPI\u4fef\u77b0\u306b\u306f\uff12\u7a2e\u985e\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u306a\u305cKPI\u4fef\u77b0\u3067\u9023\u643a\u4e0d\u8db3\u304c\u767a\u751f\u3059\u308b\u306e\u304b\uff1f\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3059\u308b\u524d\u306b\u3001\u305d\u3082\u305d\u3082KPI\u4fef\u77b0\u306b\u306f\uff12\u7a2e\u985e\u306e\u4fef\u77b0\u65b9\u6cd5\u304c\u3042\u308b\u3053\u3068\u3092\u3054\u7d39\u4ecb\u3057\u3066\u304a\u304f\u3002\u3053\u306e\uff12\u3064\u306e\u4fef\u77b0\u3053\u305d\u304c\u3001\u9023\u643a\u4e0d\u8db3\u306b\u5927\u304d\u304f\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\uff11\u7a2e\u985e\u76ee\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u90e8\u5206\u7684\u306aKPI\u3092\u7d30\u304b\u304f\u4fef\u77b0\u3059\u308b\u300cKPI\u90e8\u5206\u4fef\u77b0\u300d\u3068\u3001\u3082\u3046\uff11\u3064\u306f\u55b6\u696d\u6226\u7565\u306e\u5168\u4f53\u306eKPI\u3092\u5e83\u304f\u4fef\u77b0\u3059\u308b\u300cKPI\u5168\u4f53\u4fef\u77b0\u300d\u3060\u3002<\/p>\n<h3>\u55b6\u696d\u6226\u7565\u306e\u90e8\u5206\u7684\u306aKPI\u3092\u7d30\u304b\u304f\u4fef\u77b0\u3059\u308b\u300cKPI\u90e8\u5206\u4fef\u77b0\u300d\u3068\u306f\uff1f<\/h3>\n<p>\u300cKPI\u90e8\u5206\u4fef\u77b0\u300d\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u3042\u308b\u65bd\u7b56\u90e8\u5206\u306e\u307f\u3092\u6df1\u6398\u308a\u3057\u305fKPI\u4fef\u77b0\u306e\u4e8b\u3060\u3002\u4f8b\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u3059\u308b\u5834\u5408\u3001\u305d\u306e\u62c5\u5f53\u8005\u306f\u300cWEB\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u300d\u300c\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u300d\u300cCVR\u3084CV\u4ef6\u6570\u300d\u300c\u96e2\u8131\u7387\u30fb\u76f4\u5e30\u7387\u300d\u3068\u3044\u3063\u305fWEB\u306b\u95a2\u9023\u3059\u308b\u7d30\u304b\u3044KPI\u3092\u4fef\u77b0\u3059\u308b\u3002<\/p>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u3042\u308c\u3070\u3001\u300c\u96fb\u8a71\u4ef6\u6570\u300d\u300cAPO\u4ef6\u6570\u300d\u300c\u5bfe\u8a71\u4ef6\u6570\u300d\u300c\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u78ba\u8a8d\u4ef6\u6570\u300d\u300c\u55b6\u696d\u9001\u5ba2\u6570\u300d\u306a\u3069\u3092KPI\u5316\u3057\u4fef\u77b0\u3059\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u5404\u62c5\u5f53\u8005\u306e\u696d\u52d9\u306b\u95a2\u9023\u3059\u308b\u90e8\u5206\u7684\u306aKPI\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u898b\u308b\u3053\u3068\u3092\u300cKPI\u90e8\u5206\u4fef\u77b0\u300d\u3068\u3044\u3046\u3002<\/p>\n<h3>\u55b6\u696d\u6226\u7565\u306e\u5168\u4f53\u306eKPI\u3092\u5e83\u304f\u4fef\u77b0\u3059\u308b\u300cKPI\u5168\u4f53\u4fef\u77b0\u300d\u3068\u306f\uff1f<\/h3>\n<p>\u300cKPI\u5168\u4f53\u4fef\u77b0\u300d\u3068\u306f\u3001\u300cKPI\u90e8\u5206\u4fef\u77b0\u300d\u3068\u306f\u771f\u9006\u306e\u55b6\u696d\u6226\u7565\u306e\u5168\u4f53\u3092\u5e83\u304f\u307f\u308b\u305f\u3081\u306eKPI\u4fef\u77b0\u3060\u3002\u5192\u982d\u3067\u7d39\u4ecb\u3057\u305f\u4e0b\u8a18\u306eKPI\u4fef\u77b0\u306f\u300cKPI\u5168\u4f53\u4fef\u77b0\u300d\u3068\u3044\u3063\u3066\u3088\u3044\u3082\u306e\u3060\u3002<\/p>\n<div id=\"attachment_5847\" style=\"width: 664px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5847\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01-1024x410.jpg\" alt=\"KPI\u4fef\u77b0\u306e\u4f8b\" width=\"654\" height=\"262\" class=\"size-large wp-image-5847\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01-1024x410.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01-300x120.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01-768x307.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01-1536x615.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/img01-718x287.jpg 718w, 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