{"id":5642,"date":"2022-09-17T12:09:45","date_gmt":"2022-09-17T03:09:45","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5642"},"modified":"2025-03-22T09:33:42","modified_gmt":"2025-03-22T00:33:42","slug":"%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e3%82%bb%e3%83%9f%e3%83%8a%e3%83%bc%e3%83%bb%e3%82%a6%e3%82%a7%e3%83%93%e3%83%8a%e3%83%bc%e5%be%8c%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%82%92","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/seminar-sales-followup","title":{"rendered":"\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u5f8c\u306e\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u7684\u306a\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u306e\u4ed5\u65b9"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u65bd\u7b56\u306e\uff11\u3064\u3068\u3057\u3066\u3001\u300c\u30bb\u30df\u30ca\u30fc\u300d\u304c\u3088\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u7279\u306b\u30b3\u30ed\u30ca\u4ee5\u964d\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-sales-dx\" rel=\"noopener\" target=\"_blank\">\u55b6\u696dDX\u5316<\/a>\u306e\u5f71\u97ff\u3082\u3042\u308a\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6d3b\u7528\u3082\u76db\u3093\u3060\u3002\u4eba\u6c17\u306e\u3042\u308b\u30bb\u30df\u30ca\u30fc\u306f\u591a\u304f\u306e\u30ea\u30fc\u30c9\u4f01\u696d\u304c\u53c2\u52a0\u3057\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30bb\u30df\u30ca\u30fc\u7d42\u4e86\u5f8c\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3067\u82e6\u52b4\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u591a\u3044\u3088\u3046\u3060\u3002\u5b9f\u969b\u306b\u5f0a\u793e\u306b\u3082\u4e0b\u8a18\u306e\u3088\u3046\u306a\u76f8\u8ac7\u304c\u3042\u3063\u305f\u3002<\/p>\n<div class=\"voice cf l\"><figure class=\"icon\"><img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/03\/nayami.jpg\"><figcaption class=\"name\"><\/figcaption><\/figure><div class=\"voicecomment\">\n\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u306f\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u304b\uff1f\uff08M\u793eN\u6c0f\uff09<br \/>\n<\/div><\/div>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BtoB\u4f01\u696d\u5411\u3051\u306b\u3001\u30bb\u30df\u30ca\u30fc\uff08\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\uff09\u7d42\u4e86\u5f8c\u306e\u52b9\u679c\u7684\u306a\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u679c\u7684\u30fb\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\uff11\u3064\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/seminar-sales-followup\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E5%BE%8C%E3%81%AE%E5%96%B6%E6%A5%AD%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC\" >\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30bb\u30df\u30ca\u30fc\u5f8c\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/seminar-sales-followup\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E5%BE%8C%E3%81%AE%E5%96%B6%E6%A5%AD%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC%E3%81%BE%E3%81%A8%E3%82%81\" >\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30bb\u30df\u30ca\u30fc\u5f8c\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%88%E3%81%8F%E8%A1%8C%E3%82%8F%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E5%BE%8C%E3%81%AE%E5%96%B6%E6%A5%AD%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC\"><\/span>\u3088\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u30bb\u30df\u30ca\u30fc\u5f8c\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u4f01\u696d\u306e\u30bb\u30df\u30ca\u30fc\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3067\u3001\u3088\u304f\u805e\u304f\u306e\u306f\u3001\u30bb\u30df\u30ca\u30fc\u7d42\u4e86\u5f8c\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u305d\u306e\u56de\u7b54\u306b\u5408\u308f\u305b\u3066\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u3067BANT\u95a2\u9023\u306e\u60c5\u5831\u3092\u805e\u304d\u51fa\u3057\u305f\u308a\u3001\u30c7\u30e2\u3084\u88fd\u54c1\u8aac\u660e\u306a\u3069\u306e\u8981\u671b\u3092\u805e\u304d\u51fa\u3059\u3053\u3068\u3067\u3001\u30d5\u30a9\u30ed\u30fc\u3059\u3079\u304d\u30ea\u30fc\u30c9\u306e\u62bd\u51fa\u3068\u512a\u5148\u5ea6\u4ed8\u3051\u304c\u53ef\u80fd\u3060\u3002\u5f53\u7136\u3001\u898b\u7a4d\u3082\u308a\u304c\u6b32\u3057\u3044\u3001\u5c0e\u5165\u76f8\u8ac7\u306b\u4e57\u3063\u3066\u6b32\u3057\u3044\u3068\u3044\u3063\u305f\u56de\u7b54\u3092\u3057\u305f\u30ea\u30fc\u30c9\u306f\u55b6\u696d\u90e8\u9580\u304c\u512a\u5148\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5168\u3066\u306e\u30ea\u30fc\u30c9\u304c\u305d\u306e\u3088\u3046\u306b\u56de\u7b54\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u512a\u5148\u304b\u3089\u5916\u308c\u305f\u30ea\u30fc\u30c9\u306b\u3064\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u304b\u304c\u554f\u984c\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u7528<\/h3>\n<p>\u300c\u512a\u5148\u304b\u3089\u5916\u308c\u305f\u30ea\u30fc\u30c9\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u3088\u308b\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u3067\u306e\u30d5\u30a9\u30ed\u30fc\u3067\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u5546\u8ac7\u5316\u306e\u53ef\u80fd\u6027\u304c\u3042\u308a\u305d\u3046\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u90e8\u9580\u306b\u9001\u5ba2\u3059\u308b\u3068\u3044\u3063\u305f\u30d5\u30a9\u30ed\u30fc\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u3092\u898b\u306a\u304c\u3089\u30011\u4ef61\u4ef6\u4e01\u5be7\u306b\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u304b\u3089\u306f\u628a\u63e1\u3067\u304d\u306a\u304b\u3063\u305f\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u72b6\u6cc1\u304c\u78ba\u8a8d\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u7d5e\u308a\u8fbc\u307f\u300d\u3068\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6d3b\u7528\u300d\u304c\u4e00\u822c\u7684\u306a\u30bb\u30df\u30ca\u30fc\u5f8c\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3068\u3057\u3066\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E5%BE%8C%E3%81%AE%E5%96%B6%E6%A5%AD%E3%83%95%E3%82%A9%E3%83%AD%E3%83%BC\"><\/span>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30bb\u30df\u30ca\u30fc\u5f8c\u306e\u55b6\u696d\u30d5\u30a9\u30ed\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\uff11\u3064\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002\u975e\u5e38\u306b\u7c21\u5358\u306a\u4ed5\u7d44\u307f\u3067\u3042\u308b\u304c\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5de5\u6570\u524a\u6e1b\u3068\u6a5f\u4f1a\u640d\u5931\u306e\u53ef\u80fd\u6027\u3092\u524a\u6e1b\u3067\u304d\u308b\u5177\u4f53\u7b56\u3067\u3042\u308b\u3002<\/p>\n<h3>\u5951\u7d04\u30fb\u5c0e\u5165\u307e\u3067\u306e\u6d41\u308c\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u305d\u306e\u5177\u4f53\u7b56\u306f\u3001\u300c\u5951\u7d04\u30fb\u5c0e\u5165\u307e\u3067\u306e\u6d41\u308c\u30da\u30fc\u30b8\u300d\u3059\u308b\u3053\u3068\u3060\u3002WEB\u30da\u30fc\u30b8\u30921\u30da\u30fc\u30b8\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u3042\u308b\u3002\u3053\u306e\u30da\u30fc\u30b8\u306e\u72d9\u3044\u30fb\u76ee\u7684\u3068\u6982\u8981\u306f\u4e0b\u8a18\u8868\u306e\u3068\u304a\u308a\u3060\u3002<\/p>\n<div 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