{"id":5590,"date":"2022-07-16T14:41:05","date_gmt":"2022-07-16T05:41:05","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5590"},"modified":"2025-04-25T11:47:23","modified_gmt":"2025-04-25T02:47:23","slug":"btob%e4%bc%81%e6%a5%ad%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e6%8b%a1%e5%85%85%e3%81%ab%e9%87%8d%e8%a6%81%e3%81%aa%ef%bc%92%e3%81%a4%e3%81%ae","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/expansion-digitalcontents","title":{"rendered":"BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u62e1\u5145\u300c\uff12\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u300d"},"content":{"rendered":"<p>BtoB\u4f01\u696d\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/a>\u304c\u6d3b\u767a\u306b\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u306f\u3001WEB\u3084\u30e1\u30fc\u30eb\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u62e1\u5145\u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u696d\u52d9\u3068\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3067\u306f\u3001\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u300c\u306a\u304b\u306a\u304b\u63a8\u9032\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\u3002\u5b9f\u969b\u306b\u5f0a\u793e\u306b\u3082\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3054\u76f8\u8ac7\u3092\u3044\u305f\u3060\u3044\u305f\u3002<\/p>\n<div class=\"voice cf l\"><figure class=\"icon\"><img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/03\/nayami.jpg\"><figcaption class=\"name\"><\/figcaption><\/figure><div class=\"voicecomment\">\nWeb\u30b3\u30f3\u30c6\u30f3\u30c4\u62e1\u5145\u3001\u9867\u5ba2\u5206\u6790\u306a\u3069\u306e\u5404\u7a2e\u65bd\u7b56\u3092\u52b9\u7387\u3088\u304f\u4fc3\u9032\u3059\u308b\u65b9\u6cd5\u306f\uff1f\uff08A\u793eS\u6c0f\uff09<br \/>\n<\/div><\/div>\n<div class=\"voice cf l\"><figure class=\"icon\"><img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/03\/nayami.jpg\"><figcaption class=\"name\"><\/figcaption><\/figure><div class=\"voicecomment\">\n\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u62c5\u5f53\u8005\u304c\u601d\u3044\u901a\u308a\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u3066\u3082\u3001\u3042\u308b\u4eba\u304b\u3089\u307f\u308c\u3070\u300c\u305d\u3093\u306a\u3082\u306e\u4f5c\u3063\u3066\u306a\u306b\u306a\u308b\u306e\u304b\uff1f\u300d\u306a\u3069\u7d0d\u5f97\u3067\u304d\u305a\u3001\u6279\u5224\u3059\u308b\u65b9\u3055\u308c\u308b\u65b9\u3001\u304a\u4e92\u3044\u306b\u4e0d\u5e78\u306a\u3084\u308a\u3068\u308a\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u591a\u3044\uff08F\u793eS\u6c0f\uff09<br \/>\n<\/div><\/div>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u304d\u306e2\u3064\u306e\u8ab2\u984c\u3068\u305d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/expansion-digitalcontents\/#%E9%83%A8%E9%96%80%E9%96%93%E3%83%BB%E9%96%A2%E4%BF%82%E8%80%85%E9%96%93%E3%81%A7%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E3%82%8B%E3%81%A8%E3%81%8D%E3%81%AE2%E3%81%A4%E3%81%AE%E8%AA%B2%E9%A1%8C\" >\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u304d\u306e2\u3064\u306e\u8ab2\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/expansion-digitalcontents\/#2%E3%81%A4%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%82%92%E8%A7%A3%E6%B1%BA%E3%81%99%E3%82%8B%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >2\u3064\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/expansion-digitalcontents\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%83%A8%E9%96%80%E9%96%93%E3%83%BB%E9%96%A2%E4%BF%82%E8%80%85%E9%96%93%E3%81%A7%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E3%82%8B%E3%81%A8%E3%81%8D%E3%81%AE2%E3%81%A4%E3%81%AE%E8%AA%B2%E9%A1%8C\"><\/span>\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u304d\u306e2\u3064\u306e\u8ab2\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u304d\u306b\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e2\u3064\u306e\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u304d\u306e\uff12\u3064\u306e\u8ab2\u984c<\/span><\/div>\n<ol>\n<li>\u306a\u3093\u306e\u305f\u3081\u306b\u4f5c\u308b\u306e\u304b\uff1f\u306e\u76ee\u7684\uff08KPI\uff09\u304c\u66d6\u6627\u3067\u5171\u6709\u304a\u3088\u3073\u7d0d\u5f97\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n<li>\u76ee\u7684\uff08KPI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u304c\u66d6\u6627<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e2\u3064\u306e\u8ab2\u984c\u306f\u3001\u300c\u3042\u308bKPI\u3092\u6539\u5584\u3059\u3079\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3092\u9032\u3081\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u62c5\u5f53\u8005\u300d\u3068\u300c\u5b9f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3092\u884c\u3046\u62c5\u5f53\u8005\u300d\u3001\u305d\u3057\u3066\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u3092\u78ba\u8a8d\u30fb\u7ba1\u7406\u3057\u3066\u3044\u308b\u8cac\u4efb\u8005\u300d\u3068\u306e\u9593\u3067\u306e\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306e\u610f\u56f3\u306e\u5171\u6709\u300d\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u8981\u56e0\u3067\u767a\u751f\u3059\u308b\u8ab2\u984c\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p>\u3053\u306e2\u3064\u306e\u8ab2\u984c\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u52b9\u7387\u3088\u304f\u9032\u307e\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u9045\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<h3>\u306a\u3093\u306e\u305f\u3081\u306b\u4f5c\u308b\u306e\u304b\uff1f\u306e\u76ee\u7684\uff08KPI\uff09\u304c\u66d6\u6627\u3067\u5171\u6709\u304a\u3088\u3073\u7d0d\u5f97\u3067\u304d\u3066\u3044\u306a\u3044<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3044\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u306f\u3001\u5fc5\u305a\u76ee\u7684\uff08KPI\uff09\u304c\u3042\u308b\u3002\u305f\u3068\u3048\u3070WEB\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u306e\u5897\u52a0\u300d\u3084\u300cCVR\u306e\u6539\u5584\u300d\u3060\u3002<\/p>\n<p>\u3053\u306e\u76ee\u7684\uff08KPI\uff09\u3092\u95a2\u4fc2\u8005\u9593\u30fb\u90e8\u9580\u9593\u3067\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u308c\u304c\u66d6\u6627\u3060\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u62c5\u5f53\u8005\u306f\u300c\u81ea\u5206\u304c\u66f8\u304d\u305f\u3044\u5185\u5bb9\u3092\u66f8\u304f\u300d\u3053\u3068\u306b\u306a\u308a\u3001\u4ed5\u4e0a\u304c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u78ba\u8a8d\u3059\u308b\u62c5\u5f53\u8005\u306f\u3001\u300c\u601d\u3063\u3066\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u9055\u3046\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u76ee\u7684\uff08KPI\uff09\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u306f\u8db3\u308a\u306a\u3044\u3002\u305d\u306e\u76ee\u7684\uff08KPI\uff09\u3092\u6539\u5584\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u7406\u7531\u306e\u5171\u6709\u3082\u91cd\u8981\u3060\u3002\u3064\u307e\u308a\u3001\u300c\u306a\u305c\u76ee\u7684\uff08KPI\uff09\u3092\u6539\u5584\u3059\u308b\u306e\u304b\uff1f\u300d\u3067\u3042\u308b\u3002\u3053\u3053\u306b\u8aac\u5f97\u529b\u304c\u306a\u3051\u308c\u3070\u3001\u300c\u65bd\u7b56\u306e\u91cd\u8981\u6027\u300d\u304c\u4f1d\u308f\u3089\u305a\u3001\u5f8c\u56de\u3057\u306b\u3055\u308c\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u300c\u76ee\u7684\uff08KPI\uff09\u306e\u660e\u78ba\u5316\u300d\u3001\u300c\u6539\u5584\u3059\u308b\u7406\u7531\u306e\u5177\u4f53\u5316\u300d\u3001\u300c\u305d\u308c\u3089\u306e\u5171\u6709\u300d\u304c\u304a\u308d\u305d\u304b\u306b\u306a\u308b\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u62e1\u5145\u306f\u9045\u3005\u3068\u3057\u3066\u9032\u307e\u306a\u3044\u3002<\/p>\n<h3>\u76ee\u7684\uff08KPI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u304c\u66d6\u6627<\/h3>\n<p>\u300c\u76ee\u7684\uff08KPI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u304c\u66d6\u6627\u300d\u3068\u306f\u3001\u672c\u5f53\u306b\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u9032\u3081\u3066KPI\u304c\u6539\u5584\u3055\u308c\u308b\u306e\u304b\uff1f\u5ba2\u89b3\u7684\u306a\u8ad6\u62e0\u304c\u5c11\u306a\u3044\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3092\u8a00\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u30c7\u30b8\u30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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3001\u3053\u306e2\u3064\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c8\uff11\uff1a\u76ee\u7684\uff08KPI\uff09\u306e\u9078\u3073\u65b9\u30fb\u8a2d\u5b9a\u306e\u4ed5\u65b9\u3092\u5de5\u592b<\/h3>\n<p>\u300c\u306a\u3093\u306e\u305f\u3081\u306b\u4f5c\u308b\u306e\u304b\uff1f\u306e\u76ee\u7684\uff08KPI\uff09\u304c\u66d6\u6627\u3067\u5171\u6709\u304a\u3088\u3073\u7d0d\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u76ee\u7684\uff08KPI\uff09\u306e\u9078\u3073\u65b9\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u69d8\u3005\u306a\u76ee\u7684\uff08KPI\uff09\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u304c\u3001\u76ee\u7684\uff08KPI\uff09\u306b\u306f\u3001\u300c\u91cd\u8981\u6027\u300d\u3068\u3044\u3046\u91cd\u307f\u304c\u3042\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001WEB\u304b\u3089\u306eCV\u4ef6\u6570\u3092KGI\u3068\u3057\u305f\u3068\u304d\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u300d\u300cCVR\u300d\u300c\u6ede\u5728\u6642\u9593\u300d\u300c\u76f4\u5e30\u7387\u300d\u300c\u96e2\u8131\u7387\u300d\u306a\u3069\u306eKPI\u3067\u306f\u3001\u3069\u308c\u304c\u6700\u3082\u91cd\u8981\u306aKPI\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u304b\uff1f\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u5f53\u7136\u3001CVR\u3060\u3002\u306a\u305c\u306a\u3089\u3001CVR\u3092\u6539\u5584\u3059\u308c\u3070CV\u304c\u5897\u3048\u308b\u304b\u3089\u3060\u3002KGI\u306b\u76f4\u7d50\u3059\u308b\uff08\u76f4\u63a5\u5f71\u97ff\u306e\u3042\u308b\uff09KPI\u3060\u304b\u3089\u3053\u305d\u3001\u91cd\u8981\u5ea6\u304c\u9ad8\u3044\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u304c\u91cd\u8981\u6027\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u91cd\u8981\u6027\u306f\u9023\u9396\uff08\u4f8b\uff1aKPI\uff1aA\u3092\u6539\u5584\u3059\u308b\u306b\u306fKPI\uff1aB\u3082\u6539\u5584\u3057\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u306a\u3069\uff09\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u300c\u9023\u9396\u3057\u305fKPI\u306e\u4e2d\u304b\u3089\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u91cd\u8981\u306aKPI\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u305d\u306eKPI\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066KPI\u3092\u9078\u5b9a\u3059\u308b\u300d\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<p>\u8a00\u3044\u65b9\u3092\u5909\u3048\u308c\u3070\u3001\u300c\u3069\u306eKPI\u3092\u6539\u5584\u3059\u308c\u3070\u6700\u3082\u52b9\u7387\u304c\u3044\u3044\u304b\uff1f\u300d\u3092\u3057\u3063\u304b\u308a\u8003\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\uff1f\u3067\u3042\u308b\u3002\u305d\u306e\u8003\u5bdf\u3053\u305d\u304c\u300cKPI\u9078\u5b9a\u306e\u6839\u62e0\u300d\u3092\u4f5c\u308a\u51fa\u3057\u3001\u95a2\u4fc2\u8005\u3078\u306e\u8aac\u5f97\u529b\u5f37\u5316\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u5fa1\u793e\u306eKPI\u9078\u5b9a\u3001KGI\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u6700\u3082\u52b9\u7387\u306e\u3088\u3044KPI\u3092\u9078\u3079\u3066\u3044\u308b\u306e\u304b\u3001\u4eca\u4e00\u5ea6\u3001\u691c\u8a3c\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c8\uff12\uff1a\u65bd\u7b56\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5ba2\u89b3\u7684\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u6210\u529f\u4f53\u9a13\u3092\u3064\u3051\u308b<\/h3>\n<p>\u30dd\u30a4\u30f3\u30c8\uff11\u3067\u306fKPI\u9078\u5b9a\u306e\u91cd\u8981\u6027\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3002\u91cd\u8981\u5ea6\u306e\u9ad8\u3044KPI\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u8005\u306b\u5bfe\u3057\u3066\u305d\u306eKPI\u3092\u6539\u5584\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u7406\u7531\u3092\u660e\u78ba\u306b\u8aac\u660e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u308c\u304c\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u300c\u65bd\u7b56\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5ba2\u89b3\u7684\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u6210\u529f\u4f53\u9a13\u3092\u3064\u3051\u308b\u300d\u3060\u3002\u9078\u5b9a\u3057\u305fKPI\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u300c\u5ba2\u89b3\u7684\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u6210\u529f\u4f53\u9a13\u300d\u3092\u4ed8\u4e0e\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305a\u3001\u300c\u5ba2\u89b3\u7684\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u300d\u3068\u306f\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u9032\u3081\u308b\u3068\u52b9\u679c\u304c\u51fa\u305d\u3046\u3068\u95a2\u4fc2\u8005\u304c\u601d\u3048\u308b\u3060\u3051\u306e\u8ad6\u62e0\u306e\u3053\u3068\u3060\u3002\u305f\u3068\u3048\u3070WEB\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u5834\u5408\u306e\u5ba2\u89b3\u7684\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u306e\u4f8b\u3068\u3057\u3066\u306f\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