{"id":5432,"date":"2024-12-03T11:26:19","date_gmt":"2024-12-03T02:26:19","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5432"},"modified":"2026-05-03T10:32:21","modified_gmt":"2026-05-03T01:32:21","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%81%a8%e8%a8%88%e7%94%bb%e3%81%ae%e7%ab%8b%e3%81%a6%e6%96%b9%e3%80%8c%e3%83%95%e3%83%ac%e3%83%bc%e3%83%a0","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-strategy","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u7acb\u3066\u65b9\u624b\u9806\u3068\u5177\u4f53\u4f8b\u300c\u7acb\u6848\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u300d"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u6226\u7565\u30fb\u8a08\u753b\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002\u307e\u305f\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-strategy\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E3%81%A6%E6%96%B9%E6%89%8B%E9%A0%86%E3%80%8C%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%80%8D\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u624b\u9806\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-strategy\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E6%A1%88%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-strategy\/#BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E6%A1%88%E4%BA%8B%E4%BE%8B%E3%80%8C%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEALUHA%E3%81%AE%E4%BA%8B%E4%BE%8B%E3%80%8D\" >BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u4e8b\u4f8b\u300c\u682a\u5f0f\u4f1a\u793eALUHA\u306e\u4e8b\u4f8b\u300d<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E3%81%A6%E6%96%B9%E6%89%8B%E9%A0%86%E3%80%8C%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%80%8D\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u624b\u9806\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u65e9\u901f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u3053\u3053\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u300c\u4f5c\u6226\u300d\u3068\u300c\u6226\u8853\u300d\u3068\u300c\u8a08\u753b\u300d\u306e\uff13\u3064\u306b\u5206\u89e3\u3057\u6226\u7565\u7acb\u6848\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u3066\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300c\u3084\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\uff1d\u4f5c\u6226\u300d\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u4f5c\u6226\u306b\u5bfe\u3057\u3066\u300c\u3069\u3046\u3044\u3063\u305f\u624b\u6cd5\u3067\u5b9f\u884c\u3057\u4f55\u3092KPI\u306b\u3059\u308b\u304b\uff1d\u6226\u8853\u300d\u3092\u5272\u308a\u5f53\u3066\u3001\u6700\u5f8c\u306b\u300c\u6226\u8853\u3092\u3044\u3064\u3069\u306e\u3088\u3046\u306b\u5b9f\u884c\u3059\u308b\u304b\uff1d\u8a08\u753b\u300d\u3092\u7acb\u6848\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u308b\u3002\u3064\u307e\u308a\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u9806\u3060\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806<\/span><\/div>\n<ol>\n<li>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3057\u4f7f\u547d\uff08KPI\uff09\u3092\u5177\u4f53\u5316\u3059\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306b\u843d\u3068\u3057\u8fbc\u307fPDCA\u3092\u56de\u3059<\/li>\n<\/ol>\n<\/div>\n<p>\u306a\u304a\u3001\u3053\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u306f\u3001\u52d5\u753b\u3067\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30b3\u30e9\u30e0\u3092\u8aad\u3080\u6642\u9593\u304c\u306a\u3044\u65b9\u306f\u3001\u52d5\u753b\u3092\u53c2\u7167\u3057\u3066\u307b\u3057\u3044\u3002\u3055\u3089\u306b\u3001\u5fa1\u793e\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3092\u9032\u3081\u308b\u305f\u3081\u3001\uff14\u3064\u306e\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u3084\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u898b\u672c\u3092\u6e96\u5099\u3057\u3066\u3044\u308b\u3002\u52d5\u753b\u3084\u672c\u30b3\u30e9\u30e0\u3092\u53c2\u7167\u3059\u308b\u524d\u306b\u3001\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\uff14\u3064\u306e\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u3084\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u898b\u672c<\/span><\/div>\n<ol>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/strategy-planning.pptx\">\u6226\u7565\u7acb\u6848\u306b\u5fc5\u8981\u306a\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/plan.xlsx\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e74\u9593\u8a08\u753b\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/logictree.xlsx\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u53ef\u8996\u5316\u306e\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/pdca.xlsx\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ePDCA\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li>\n<\/ol>\n<\/div>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"366\" src=\"https:\/\/www.youtube.com\/embed\/Yly2HrGhTAc?si=dlPyZ-f9bUYhN5k8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u306e\uff13\u624b\u6cd5\uff08ABM\u30fbBBM\u30fbLBM\uff09\u5165\u9580\u66f8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u91cd\u8996\u3059\u308bABM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r07\/\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u300c\u8cea\u3068\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308bBBM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r09\/\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u91cf\u3092\u91cd\u8996\u3059\u308bLBM\u5165\u9580\u66f8<\/a>\n<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>\u305d\u308c\u3067\u306f\u3001\u65e9\u901f\u3001\u5404\u624b\u9806\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>\u624b\u9806\uff11\uff1aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/h3>\n<p>\u6700\u521d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b\u300d\u3060\u3002\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b\u300d\u3068\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u8a00\u3048\u3070\u3001\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u4f55\u3092\u3084\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u304b\uff1f\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u3067\u306f\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3084\u308b\u3079\u304d\u3053\u3068\u300d\u3068\u306f\u4f55\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9\u304c\u3001\u4ee5\u4e0b\u306e\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u300d\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_6065\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6065\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\" width=\"700\" height=\"700\" class=\"size-full wp-image-6065\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01.jpg 700w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01-300x300.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/05\/btob-m-img01-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-6065\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb<\/p><\/div>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\uff18\u3064\u306e\u4f5c\u6226\u306b\u5206\u89e3\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u3067\u4ee5\u4e0b\u8868\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>\uff18\u3064\u306e\u4f5c\u6226<\/td>\n<td>\u3084\u308b\u3053\u3068<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u77e5\u308b<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3084\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u30cb\u30fc\u30ba\u8abf\u67fb\u3067\u84c4\u7a4d\u3055\u308c\u305f\u3055\u307e\u3056\u307e\u306a\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u304c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306f\u4f55\u306a\u306e\u304b\uff1f\u3092\u77e5\u308b\u3053\u3068\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u58f2\u308c\u308b\u5546\u54c1\u3092\u4f5c\u308b<\/td>\n<td>\u300c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u300d\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u306a\u304c\u3089\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u30fb\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3002\u3082\u3057\u304f\u306f\u65e2\u5b58\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u3064\u3051\u3066\u3044\u304f\u3053\u3068\u3002\u3053\u306e\u6bb5\u968e\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5dee\u5225\u5316\u3084\u7af6\u5408\u512a\u4f4d\u6027\u3001\u72ec\u81ea\u6027\u306a\u3069\u304c\u5f37\u5316\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>\u958b\u767a\u3057\u305f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3002\u5c55\u793a\u4f1a\u3001\u30bb\u30df\u30ca\u30fc\u3001\u96fb\u8a71\u55b6\u696d\u3001Web\u30b5\u30a4\u30c8\u6d3b\u7528\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u3068\u547c\u79f0\u3055\u308c\u3066\u3044\u308b\u3002\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3069\u308c\u3060\u3051\u52b9\u7387\u3088\u304f\u884c\u3048\u308b\u304b\uff1f\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/td>\n<td>\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306b\u5bfe\u3057\u3066\u3001\u4e2d\u9577\u671f\u7684\u306b\u63a5\u70b9\u3092\u69cb\u7bc9\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u4f5c\u308a\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u3068\u547c\u79f0\u3055\u308c\u3066\u3044\u308b\u3002\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u304c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u3092\u8abf\u67fb\uff08\u30cb\u30fc\u30ba\u8abf\u67fb\uff09\u3057\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u306e\u63d0\u6848\uff08\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\uff09\u306a\u3069\u3082\u884c\u3046\u3002BtoB\u4f01\u696d\u306f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u30fb\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u3044\u305f\u3081\u3001\u4e2d\u9577\u671f\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027\u30fb\u5fc5\u8981\u6027\u306f\u975e\u5e38\u306b\u9ad8\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316<\/td>\n<td>\u80b2\u6210\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u4e2d\u304b\u3089\u3001\u78ba\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u62bd\u51fa\u30fb\u9078\u5b9a\u3057\u3001\u6848\u4ef6\u5316\u30fb\u5546\u8ac7\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u78ba\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u62bd\u51fa\u30fb\u9078\u5b9a\u3059\u308b\u3053\u3068\u3092\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u547c\u79f0\u3057\u3066\u3044\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u53d7\u6ce8<\/td>\n<td>\u6848\u4ef6\u30fb\u5546\u8ac7\u5316\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306b\u5bfe\u3057\u3066\u898b\u7a4d\u308a\u306a\u3069\u3092\u884c\u3044\u3001\u5b9f\u969b\u306b\u53d7\u6ce8\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3002\u3053\u306e\u6bb5\u968e\u3067\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u304c\u65b0\u898f\u9867\u5ba2\u306b\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u7dad\u6301<\/td>\n<td>\u65b0\u898f\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3002LTV\u3092\u9ad8\u3081\u5229\u76ca\u3084\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3002\u9867\u5ba2\u306e\u6d41\u51fa\u9632\u6b62\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0\uff08\u65b0\u898f\u6848\u4ef6\u306e\u7372\u5f97\uff09\u3001\u8cfc\u5165\u70b9\u6570\u306e\u5897\u52a0\u306a\u3069\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6e80\u8db3\u5ea6\uff08\u826f\u3044\u70b9\u3084\u4e0d\u6e80\u70b9\uff09\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u88fd\u54c1\u304c\u6301\u3064\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3092\u3050\u308b\u3050\u308b\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u524d\u9032\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3092\u30d9\u30fc\u30b9\u306b\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u56f3\u3068\u306a\u308b\u3002<\/p>\n<div id=\"attachment_5447\" style=\"width: 1660px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5447\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\uff18\u3064\u306e\u4f5c\u6226\u306b\u5206\u89e3\u3057\u305f\u4f8b\" width=\"1650\" height=\"1010\" class=\"size-full wp-image-5447\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01.jpg 1650w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-300x184.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-1024x627.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-768x470.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-1536x940.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img01-718x440.jpg 718w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><p id=\"caption-attachment-5447\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\uff18\u3064\u306e\u4f5c\u6226\u306b\u5206\u89e3\u3057\u305f\u4f8b<\/p><\/div>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/strategy-planning.pptx\">\u6226\u7565\u7acb\u6848\u306b\u5fc5\u8981\u306a\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<h3>\u624b\u9806\uff12\uff1a\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3057\u4f7f\u547d\uff08KPI\uff09\u3092\u5177\u4f53\u5316\u3059\u308b<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3057\u305f\u3089\u3001\u6b21\u306f\u5404\u4f5c\u6226\u3054\u3068\u306b\u300c\u6226\u8853\u300d\u3092\u9078\u5b9a\u3057KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u3053\u3053\u304c\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\uff1f\u3092\u8003\u3048\u308b\u91cd\u8981\u306a\u5c40\u9762\u3068\u306a\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u4f5c\u6226\u306b\u304a\u3051\u308b\u6226\u8853\u30fb\u624b\u6cd5\u306f\u8907\u6570\u3042\u308a\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u306b\u5408\u308f\u305b\u3066\u9078\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u4f5c\u6226\u300d\u3092\u4f8b\u306b\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u300c\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u4f5c\u6226\u300d\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u898b\u308c\u3070\u3001\u300c\u3084\u308b\u3079\u304d\u3053\u3068\u306e\uff11\u3064\u300d\u3067\u3042\u308b\u3002\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001\u300c\u3069\u3046\u3044\u3046\u624b\u6cd5\uff08\u6226\u8853\uff09\u3067\u3069\u3093\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u304b\uff1f\u300d\u3092\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u624b\u6cd5\uff08\u6226\u8853\uff09\u3068\u3057\u3066\u306f\u3001\u300c\u96fb\u8a71\u55b6\u696d\u300d\u300c\u5c55\u793a\u4f1a\u300d\u300c\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u6d3b\u7528\u300d\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u308b\u3002\u305d\u3057\u3066KPI\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\uff18\u3064\u306e\u4f5c\u6226\u306b\u5bfe\u3057\u3066\u300c\u3069\u3046\u3044\u3046\u624b\u6cd5\uff08\u6226\u8853\uff09\u3067\u3069\u3093\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u304b\uff1f\u300d\u3092\u5177\u4f53\u5316\u3057\u3066\u3044\u304f\u3002\u3053\u306e\u3068\u304d\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u4f7f\u3046\u304b\u3001\u4eba\u3092\u4f7f\u3046\u304b\u3001\u904e\u53bb\u306e\u7d4c\u9a13\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u518d\u5229\u7528\u3067\u304d\u308b\u624b\u6cd5\uff08\u6226\u8853\uff09\u306f\u306a\u3044\u304b\uff1f\u306a\u3069\u3092\u8003\u3048\u3001\u5168\u4f53\u306e\u52b9\u7387\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u4ee5\u4e0b\u56f3\u306b\u3001\uff18\u3064\u306e\u4f5c\u6226\u306b\u5bfe\u3057\u3066\u300c\u3069\u3046\u3044\u3046\u624b\u6cd5\uff08\u6226\u8853\uff09\u3067\u3069\u3093\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u304b\uff1f\u300d\u3092\u5177\u4f53\u5316\u3057\u305f\u4f8b\u3092\u63b2\u8f09\u3059\u308b\u3002\u81ea\u793e\u306e\u5546\u6750\u7279\u6027\u30fb\u696d\u754c\u7279\u6027\u306a\u3069\u3082\u307f\u306a\u304c\u3089\u691c\u8a0e\u3059\u308b\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<div id=\"attachment_5448\" style=\"width: 1644px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5448\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6226\u8853\u9078\u5b9a\u3068KPI\u7b56\u5b9a\u4f8b\" width=\"1634\" height=\"1100\" class=\"size-full wp-image-5448\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02.jpg 1634w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02-300x202.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02-1024x689.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02-768x517.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02-1536x1034.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img02-718x483.jpg 718w\" sizes=\"(max-width: 1634px) 100vw, 1634px\" \/><p id=\"caption-attachment-5448\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6226\u8853\u9078\u5b9a\u3068KPI\u7b56\u5b9a\u4f8b<\/p><\/div>\n<p>\u6226\u8853\u9078\u5b9a\u304c\u5b8c\u4e86\u3057\u305f\u3089\u305d\u306e\u6226\u8853\u3092\u5b9f\u884c\u3059\u308b\u306b\u76f8\u5fdc\u3057\u3044\u4eba\u7269\u3092\u30a2\u30b5\u30a4\u30f3\u3057\u62c5\u5f53\u8005\u3068\u3057\u3088\u3046\u3002\u305d\u3057\u3066\u30a2\u30b5\u30a4\u30f3\u3055\u308c\u305f\u62c5\u5f53\u8005\u306f\u3001\u300c\u81ea\u5206\u304c\u9054\u6210\u3059\u3079\u304dKPI\u300d\u3068\u300c\u306a\u305c\u305d\u306eKPI\u3092\u9054\u6210\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u304b\uff1f\u306e\u610f\u56f3\u300d\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u3078\u3068\u843d\u3068\u3057\u8fbc\u3080\u3068\u826f\u3044\u3002<\/p>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r42\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r43\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3084\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002\u793e\u5185\u4f1a\u8b70\u306e\u969b\u306e\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<ul style=\"font-size:16px;\">\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r44\/\" style=\"text-decoration: underline;color:#d8417b;\">\u91cf\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r45\/\" style=\"text-decoration: underline;color:#d8417b;\">\u8cea\u3092\u91cd\u8996\u3057\u305f\u3044\u3068\u304d\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r47\/\" style=\"text-decoration: underline;color:#d8417b;\">\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg\" alt=\"\u30ea\u30fc\u30c9\u80b2\u6210\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\" width=\"500\" height=\"227\" class=\"size-full wp-image-10601\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/04\/r46-300x136.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u306e\uff13\u624b\u6cd5\uff08ABM\u30fbBBM\u30fbLBM\uff09\u5165\u9580\u66f8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u91cd\u8996\u3059\u308bABM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r07\/\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u300c\u8cea\u3068\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308bBBM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r09\/\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u91cf\u3092\u91cd\u8996\u3059\u308bLBM\u5165\u9580\u66f8<\/a>\n<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>\u624b\u9806\uff13\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306b\u843d\u3068\u3057\u8fbc\u307fPDCA\u3092\u56de\u3059<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306e\u9078\u5b9a\u3068\u5b9f\u884c\u62c5\u5f53\u8005\u306e\u6c7a\u5b9a\u304c\u5b8c\u4e86\u3059\u308c\u3070\u3001\u3044\u3088\u3044\u3088\u73fe\u5834\u3078\u306e\u843d\u3068\u3057\u8fbc\u307f\u3060\u3002\u3064\u307e\u308a\u3001\u4f5c\u6226\u30fb\u6226\u8853\u6bce\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7b56\u5b9a\u3059\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3068\u306f\u3001\u6226\u8853\u3092\u3044\u3064\u307e\u3067\u306b\u3084\u308b\u306e\u304b\uff1f\u5177\u4f53\u7684\u306b\u3069\u3046\u5c55\u958b\u3059\u308b\u306e\u304b\uff1f\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3044\u304d\u306a\u308a\u6210\u529f\u3059\u308b\u3068\u3082\u9650\u3089\u306a\u3044\u305f\u3081\u3001PDCA\u3092\u3069\u3046\u56de\u3057\u3066\u3044\u304f\u304b\uff1f\u3082\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u5b9f\u884c\u62c5\u5f53\u8005\u306b\u306f\u3001\u4f7f\u547d\uff08KPI\uff09\u3068\u5177\u4f53\u7684\u306a\u6226\u8853\u304c\u4e0e\u3048\u3089\u308c\u3066\u3044\u308b\u3002\u5b9f\u884c\u62c5\u5f53\u8005\u304b\u3089\u307f\u308c\u3070\u3001\u300c\u3053\u306e\u624b\u6cd5\uff08\u6226\u8853\uff09\u3092\u4f7f\u3063\u3066\u3053\u306e\u4f7f\u547d\uff08KPI\uff09\u3092\u5411\u4e0a\u3055\u305b\u3066\u307b\u3057\u3044\u300d\u3068\u6307\u793a\u304c\u6765\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001\u5b9f\u884c\u62c5\u5f53\u8005\u306f\u6226\u8853\u3068\u4f7f\u547d\uff08KPI\uff09\u3092\u898b\u306a\u304c\u3089\u3001\u5177\u4f53\u7684\u306a\u30bf\u30b9\u30af\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u3002\u7e26\u8ef8\u304c\u884c\u52d5\uff08TODO\uff09\u3001\u6a2a\u8ef8\u304c\u65e5\u4ed8\u306e\u8a08\u753b\u8868\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/plan.xlsx\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e74\u9593\u8a08\u753b\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><br \/>\n<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/logictree.xlsx\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u53ef\u8996\u5316\u306e\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><br \/>\n<a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r28\/pdca.xlsx\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ePDCA\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E6%A1%88%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u304c\u6226\u7565\u7acb\u6848\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u4f5c\u6226\u30fb\u6226\u8853\u30fb\u8a08\u753b\u300d\u3092\u6d3b\u7528\u3057\u305fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9\u3060\u3002\u672c\u30d7\u30ed\u30bb\u30b9\u306e\u30dd\u30a4\u30f3\u30c8\u306f\uff13\u3064\u3042\u308b\u3002\u4e0b\u8a18\u306e\u70b9\u306b\u6ce8\u610f\u3057\u306a\u304c\u3089\u6226\u7565\u7acb\u6848\u3092\u9032\u3081\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/p>\n<h3>MECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u306a\u4f5c\u6226\u306b\u3059\u308b\u3053\u3068<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b\u969b\u306b\u306f\u3001\u3067\u304d\u308b\u3060\u3051MECE\u306a\u4f5c\u6226\u306b\u5206\u89e3\u3057\u3088\u3046\u3002\u4f5c\u6226\u304cMECE\u3067\u306a\u3051\u308c\u3070\u3001\u300c\u540c\u3058\u696d\u52d9\u3092\u91cd\u8907\u3057\u3066\u884c\u3046\u300d\u306a\u3069\u7121\u99c4\u304c\u767a\u751f\u3059\u308b\u3002\u3053\u308c\u306f\u3001\u6226\u7565\u304b\u3089\u898b\u308c\u3070\u30ea\u30bd\u30fc\u30b9\u306e\u7121\u99c4\u9063\u3044\u3067\u3042\u308b\u3002<\/p>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u306f\u3001MECE\u306a\u4f5c\u6226\u306b\u5206\u89e3\u3057\u3066\u3044\u308b\uff08\u3064\u3082\u308a\uff09\u3060\u304c\u3001\u3082\u3063\u3068\u5225\u306a\u5206\u89e3\u306e\u4ed5\u65b9\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u3092\u53c2\u8003\u306b\u3001\u5fa1\u793e\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3069\u3046\u3044\u3046\u4f5c\u6226\u306b\u5206\u89e3\u3067\u304d\u308b\u304b\uff1f\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<h3>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u304b\u30ea\u30a2\u30eb\uff08\u4eba\uff09\u6d3b\u7528\u304b<\/h3>\n<p>\u4f5c\u6226\u3054\u3068\u306e\u6226\u8853\u9078\u5b9a\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u3046\u307e\u304f\u53d6\u308a\u5165\u308c\u3066\u3044\u3053\u3046\u3002\u30ea\u30a2\u30eb\uff08\u4eba\uff09\u6d3b\u7528\u306f\u6226\u8853\u304c\u5c5e\u4eba\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001PDCA\u3092\u56de\u3057\u306b\u304f\u3044\u3068\u3044\u3046\u6226\u8853\u7279\u6027\u304c\u3042\u308b\u3002\u307e\u305f\u4eba\u6750\u4e0d\u8db3\u3084\u9ad8\u9f62\u5316\u3001DX\u63a8\u9032\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5909\u5316\u3068\u3044\u3063\u305f\u5916\u90e8\u8981\u56e0\u3082\u3042\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u7a4d\u6975\u7684\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u305f\u3044\u3002<\/p>\n<h3>\u95a2\u4fc2\u8005\u3067\u306e\u5171\u6709<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u55b6\u696d\u90e8\u9580\u3084\u958b\u767a\u90e8\u9580\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u3044\u3063\u305f\u95a2\u4fc2\u8005\u304c\u591a\u304f\u95a2\u308f\u308b\u6226\u7565\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u90e8\u9580\u9593\u30fb\u95a2\u4fc2\u8005\u9593\u3067\u6226\u7565\u3092\u5171\u6709\u3057\u3001\u6226\u8853\u30fbKPI\u3082\u3057\u3063\u304b\u308a\u5171\u6709\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u5404\u95a2\u4fc2\u8005\u304c\u300c\u72ec\u65ad\u3067\u52dd\u624b\u306a\u884c\u52d5\u300d\u3092\u3068\u308b\u3068\u30d9\u30af\u30c8\u30eb\u304c\u5408\u308f\u305a\u3001\u90e8\u9580\u9593\u3067\u8ecb\u8f62\u304c\u767a\u751f\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E6%A1%88%E4%BA%8B%E4%BE%8B%E3%80%8C%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEALUHA%E3%81%AE%E4%BA%8B%E4%BE%8B%E3%80%8D\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u4e8b\u4f8b\u300c\u682a\u5f0f\u4f1a\u793eALUHA\u306e\u4e8b\u4f8b\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u7acb\u6848\u4f8b\u3092\uff11\u3064\u3054\u7d39\u4ecb\u3059\u308b\u3002\u5f0a\u793e\u306e\u304a\u5ba2\u3055\u307e\u306e\u7acb\u6848\u4f8b\u3092\u516c\u958b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u305f\u3081\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u5f0a\u793e\uff08\u682a\u5f0f\u4f1a\u793eALUHA\uff09\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f8b\u3068\u3057\u3066\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div id=\"attachment_5449\" style=\"width: 1650px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5449\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u4f8b\" width=\"1640\" height=\"1092\" class=\"size-full wp-image-5449\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03.jpg 1640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03-300x200.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03-1024x682.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03-768x511.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03-1536x1023.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/06\/btobm-img03-718x478.jpg 718w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><p id=\"caption-attachment-5449\" 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href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u300cALUHA\u5f0f\u306e\u300c\u4f5c\u6226\u30fb\u6226\u8853\u30fb\u8a08\u753b\u300d\u306b\u5206\u3051\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u65b9\u6cd5\u3068\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u8853\u300d<\/a>\u300d\u3068\u3044\u3046PDF\u8cc7\u6599\u306b\u3082\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<p>\u3053\u306ePDF\u8cc7\u6599\u306b\u306f\u3001\u4ee5\u4e0b\u306e\uff14\u3064\u306e\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u3084\u30a8\u30af\u30bb\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082\u30bb\u30c3\u30c8\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u6226\u7565\u7acb\u6848\u306e\u624b\u9806\u3092PDF\u3067\u307f\u306a\u304c\u3089\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u6226\u7565\u7acb\u6848\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5fa1\u793e\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u4e00\u52a9\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3042\u308b\u3002<\/p>\n<div 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BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u624b\u9806\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u300d \u305d\u308c\u3067\u306f\u3001\u65e9\u901f\u3001BtoB\u30de\u30fc\u30b1\u30c6&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-5432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-btobmarketing","article 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