{"id":5427,"date":"2022-07-02T09:26:15","date_gmt":"2022-07-02T00:26:15","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5427"},"modified":"2025-08-12T12:04:29","modified_gmt":"2025-08-12T03:04:29","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e6%9c%80%e6%96%b0%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e3%81%a8%e4%bb%8a%e5%be%8c%e3%81%aeai%e6%b4%bb%e7%94%a8%e3%81%aa","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/btob-marketing-trend","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3068\u4eca\u5f8c\u306e\u52d5\u5411\u30102024\u5e74\u304b\u30892025\u5e74\u3011"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u304c\u52a0\u901f\u3057\u3001\u3055\u307e\u3056\u307e\u306aIT\u30c4\u30fc\u30eb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u3053\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3084\u4eca\u5f8c\u306e\u52d5\u5411\u306b\u3064\u3044\u3066\u8003\u5bdf\u3059\u308b\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u3001\u4f01\u696d\u5bfe\u4f01\u696d\uff08\u4f01\u696d\u9593\u53d6\u5f15\u3001B2B\uff09\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3001\u300c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u6226\u7565\u3084\u4ed5\u7d44\u307f\u3001\u305d\u3057\u3066\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u300d\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/btobm-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u30fb\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e748\u670812\u65e5<\/span><\/div><\/a><\/div>\n<p>\u5f0a\u793e\u3067\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e0b\u8a18\u306e\u3088\u3046\u306b\uff18\u3064\u306b\u5206\u89e3\u3057\u3066\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u306e\uff18\u3064\u306e\u65bd\u7b56\u306b\u95a2\u9023\u3057\u305f\u30c8\u30ec\u30f3\u30c9\u3084\u4eca\u5f8c\u306e\u52d5\u5411\u3092\u8003\u5bdf\u3059\u308b\u3002<\/p>\n<div id=\"attachment_4821\" style=\"width: 723px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4821\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/10\/btobmarketingcycle.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\" width=\"713\" height=\"800\" class=\"size-full wp-image-4821\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/10\/btobmarketingcycle.jpg 713w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/10\/btobmarketingcycle-267x300.jpg 267w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><p id=\"caption-attachment-4821\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb<\/p><\/div>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\uff082024\u5e74\u304b\u30892025\u5e74\uff09<\/h2>\n<p>2023\u5e74\u304b\u30892024\u5e74\u306b\u304a\u3044\u3066\u3001\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u307e\u3068\u3081\u308b\u3068\u4e0b\u8a18\u306e\uff14\u3064\u304c\u8003\u3048\u3089\u308c\u308b\u3002\u4e2d\u306b\u306f\u3001\u6570\u5e74\u524d\u304b\u3089\u7d99\u7d9a\u3057\u3066\u3044\u308b\u30c8\u30ec\u30f3\u30c9\u3082\u3042\u308b\u304c\u3001\u307e\u3059\u307e\u3059\u52a0\u901f\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u308b\u305f\u3081\u3001\u3042\u3048\u3066\u63b2\u8f09\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4\u3064\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9<\/span><\/div>\n<ol>\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/li>\n<li>DX\u63a8\u9032\uff08\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09 <\/li>\n<li>\u52b9\u679c\u306e\u53ef\u8996\u5316\uff08KPI\u30c4\u30ea\u30fc\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff09<\/li>\n<li>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09 <\/li>\n<\/ol>\n<\/div>\n<h3>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/h3>\n<p>\u307e\u305a\u306f\u3001\u3044\u308f\u305a\u3082\u304c\u306a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528\u3001\u3064\u307e\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3060\u3002\u7279\u306bWEB\u30b5\u30a4\u30c8\uff08\u52d5\u753b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3082\u542b\u3080\uff09\u3001MA\u3001SFA\u3001CRM\u306e\u6d3b\u7528\u304c\u76db\u3093\u3060\u3002\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u7bc4\u56f2\u3068\u3057\u3066\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u306e\u300c\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u300d\u304b\u3089\u300c\u9867\u5ba2\u7dad\u6301\u300d\u307e\u3067\u306e\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001BtoB\u306e\u5546\u6750\u7279\u6027\u4e0a\u3001\u300c\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u300d\u304b\u3089\u300c\u9867\u5ba2\u7dad\u6301\u300d\u307e\u3067\u306e\u3059\u3079\u3066\u3092\u30c7\u30b8\u30bf\u30eb\u5316\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u308b\u52b9\u7387\u5316\u3092\u76ee\u7684\u306b\u300c\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u306e\u9023\u643a\u300d\u304c\u76db\u3093\u306b\u691c\u8a0e\u3055\u308c\u63a8\u9032\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u7acb\u3061\u4e0a\u3052\u3089\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3001\u55b6\u696d\u306e\u9023\u643a\u3082\u884c\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u306b\u304a\u3044\u3066\u306f\u3001\uff08\uff11\uff09\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u6d3b\u7528\u306b\u3088\u308b<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u3001\uff08\uff12\uff09MA\u6d3b\u7528\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3042\u305f\u308a\u304b\u3089\u958b\u59cb\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5f0a\u793e\u3078\u306e\u3054\u76f8\u8ac7\u3082\u3053\u306e\uff12\u3064\u304c\u6700\u3082\u591a\u3044\u30c6\u30fc\u30de\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528\u306f\u30b3\u30ed\u30ca\u4ee5\u524d\u304b\u3089\u3082\u30c8\u30ec\u30f3\u30c9\u5316\u3057\u3066\u304a\u308a\u3001\u5f0a\u793e\u306e\u304a\u5ba2\u69d8\u3067\u306f\u3001\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/case\/customer\/ashisuto\/\" rel=\"noopener\" target=\"_blank\">\u682a\u5f0f\u4f1a\u793e\u30a2\u30b7\u30b9\u30c8\u69d8\u306e\u4e8b\u4f8b<\/a>\u300d\u306b\u3042\u308b\u3088\u3046\u306b\u30012015\u5e74\u3042\u305f\u308a\u304b\u3089\u5f90\u3005\u306b\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u3063\u305f\u50be\u5411\u304c\u3042\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u50be\u5411\u304c\u30b3\u30ed\u30ca\u798d\u306b\u3088\u308a\u3055\u3089\u306b\u91cd\u8981\u8996\u3055\u308c\u3001\u4eca\u3082\u7d99\u7d9a\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>DX\uff08\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n<p>\u6b21\u306fDX\uff08\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3067\u3042\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u300c\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u300d\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u304c\u5f37\u3044\u304c\u3001DX\u3068\u306a\u308b\u3068\u300c\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u308a\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u305d\u306e\u3082\u306e\u3092\u5909\u9769\u3057\u3066\u3044\u304f\u300d\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u30e2\u30ce\uff08\u88fd\u54c1\uff09\u58f2\u308a\u300d\u304b\u3089\u300c\u30b3\u30c8\uff08\u8ab2\u984c\u89e3\u6c7a\u30fb\u4fa1\u5024\uff09\u58f2\u308a\u300d\u3078\u306e\u30b7\u30d5\u30c8\u306b\u3088\u308b\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5909\u9769\u3067\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5f37\u5316\u3057\u52b9\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u300c\u30e2\u30ce\uff08\u88fd\u54c1\uff09\u58f2\u308a\u300d\u306e\u8996\u70b9\u304b\u3089\u8131\u5374\u3057\u3001\u300c\u30b3\u30c8\uff08\u8ab2\u984c\u89e3\u6c7a\u30fb\u4fa1\u5024\uff09\u58f2\u308a\u300d\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u3092\u4f7f\u3063\u3066\u60c5\u5831\u53ce\u96c6\u3057\u3066\u3044\u308b\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u6700\u9069\u306a\u65b9\u6cd5\u3092\u53ce\u96c6\u3057\u3066\u3044\u308b\u300d\u304b\u3089\u3060\u3002\u3053\u306e\u305f\u3081\u3001\u81ea\u793e\u88fd\u54c1\u306f\u300c\u8ab2\u984c\u89e3\u6c7a\u306e\u624b\u6bb5\u300d\u3068\u306a\u308b\u305f\u3081\u3001\u300c\u30b3\u30c8\uff08\u8ab2\u984c\u89e3\u6c7a\u30fb\u4fa1\u5024\uff09\u58f2\u308a\u300d\u3078\u3068\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5909\u5316\u3055\u305b\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u4ed6\u306b\u3082\u3001\u300c\u30ea\u30fc\u30c9\u3092\u63a2\u3059\u55b6\u696d\u300d\u3067\u306f\u306a\u304f\u300c\u30ea\u30fc\u30c9\u306b\u81ea\u793e\u3092\u898b\u3064\u3051\u3066\u3082\u3089\u3046\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u578b\u306e\u55b6\u696d\u300d\u3078\u306e\u5909\u9769\u3084\u3001\u300c\u4f55\u5ea6\u3082\u30ea\u30fc\u30c9\u30fb\u9867\u5ba2\u306b\u8a2a\u554f\u3057\u63a5\u70b9\u3092\u4f5c\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u300c\u30c7\u30b8\u30bf\u30eb\u3067\u52b9\u7387\u3088\u304f\u52b9\u679c\u7684\u306b\u63a5\u70b9\u3092\u4f5c\u308b\u55b6\u696d\u300d\u3078\u306e\u5909\u9769\u306a\u3069\u3082\u5909\u9769\u306e\uff11\u3064\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u308a\u4eca\u307e\u3067\u306e\u55b6\u696d\u624b\u6cd5\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u629c\u672c\u7684\u306b\u5909\u3048\u3066\u3044\u304f\u306e\u304cDX\u3067\u3042\u308b\u3002<\/p>\n<h3>\u52b9\u679c\u306e\u53ef\u8996\u5316\uff08KPI\u30c4\u30ea\u30fc\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff09<\/h3>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u3084DX\u304c\u63a8\u9032\u3055\u308c\u308b\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u308b\u300c\u52b9\u679c\u306e\u53ef\u8996\u5316\u300d\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u3055\u307e\u3056\u307e\u306a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u6570\u5024\u5316\u3057KPI\u30c4\u30ea\u30fc\uff08\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff09\u5316\u30fb\u30b0\u30e9\u30d5\u5316\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3060\u3002\u3053\u3046\u3044\u3063\u305f\u52b9\u679c\u306e\u53ef\u8996\u5316\u3082BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u4eca\u3084\u308b\u3079\u304d\u65bd\u7b56\u306f\u4f55\u304b\uff1f\u300d\u300c\u3069\u3053\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u4e0b\u3059\u308b\u3068\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u304b\uff1f\u300d\u306a\u3069\u304c\u610f\u601d\u6c7a\u5b9a\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3060\u3002<\/p>\n<h3>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-abm\" rel=\"noopener\" target=\"_blank\">ABM\uff08\u82f1\u8a9e\uff1aAccount Based Marketing\uff09<\/a>\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4f01\u696d\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u5bfe\u3057\u3066\u3001\u3088\u308aOneToOne\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u5229\u76ca\u7387\u306e\u9ad8\u3044\u4f01\u696d\uff08LTV\u304c\u9ad8\u3044\u4f01\u696d\uff09\u304c\u5b9a\u7fa9\u3055\u308c\u308b\u305f\u3081\u3001\u53d7\u6ce8\u307e\u3067\u3044\u3051\u3070\u5927\u304d\u306a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5c11\u306a\u3044\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u3092\u5f97\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u8a00\u3048\u308b\u3002\u91cf\u3088\u308a\u8cea\u3092\u91cd\u8996\u3057\u305fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3060\u3002<\/p>\n<p>\u8cea\u3092\u91cd\u8996\u3057\u305fABM\u3068\u91cf\u3092\u91cd\u8996\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u540c\u6642\u306b\u5c55\u958b\u3057\u3066\u3044\u304f\u3053\u3068\u3082\u53ef\u80fd\u3067\u3001\u5b9f\u73fe\u3059\u308c\u3070\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u306e\u826f\u3044BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<p>\u4ee5\u4e0a\u304cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u3042\u308b\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><p id=\"caption-attachment-8622\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r28\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> ABM\u63a8\u9032\u624b\u9806\u300cICP\u3092\u8ef8\u306b\u3057\u305f\u52b9\u7387\u7684\u306aABM\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u4eca\u5f8c\u52a0\u901f\u304c\u4e88\u6e2c\u3055\u308c\u308b\u30c8\u30ec\u30f3\u30c9<\/h2>\n<p>\u6b21\u306b\u4eca\u5f8c\u30c8\u30ec\u30f3\u30c9\u5316\u3057\u3066\u3044\u304f\u3068\u601d\u308f\u308c\u308b\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u8003\u5bdf\u3059\u308b\u3002\u5f0a\u793e\u304c\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3057\u3066BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304b\u3089\u3088\u304f\u304a\u805e\u304d\u3059\u308b\u5185\u5bb9\u3092\u307e\u3068\u3081\u3066\u307f\u305f\u3002<\/p>\n<h3>\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u7bc4\u56f2\u62e1\u5927<\/h3>\n<p>\uff11\u3064\u76ee\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u7bc4\u56f2\u62e1\u5927\u3067\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30af\u30eb\u306e\u300c\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u300d\u304b\u3089\u300c\u9867\u5ba2\u7dad\u6301\u300d\u307e\u3067\u3060\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u3055\u3089\u306b\u305d\u306e\u7bc4\u56f2\u3092\u5e83\u3052\u308b\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u88fd\u9020\u696d\u3067\u306f\u751f\u7523\u73fe\u5834\u306eDX\u3082\u9032\u3081\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3067\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306e\u30c7\u30fc\u30bf\u304c\u751f\u7523\u73fe\u5834\u306b\u3082\u30c7\u30b8\u30bf\u30eb\u9023\u52d5\u3057\u3001\u300c\u58f2\u308c\u308b\u5546\u54c1\u3065\u304f\u308a\u300d\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u3055\u3089\u306b\u52a0\u901f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u5225\u306e\u89b3\u70b9\u3067\u3082\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u7bc4\u56f2\u306f\u62e1\u5927\u3057\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u305d\u308c\u306f\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u5316\u3068\u76f8\u6027\u304c\u60aa\u3044\u4e8b\u696d\u30fb\u88fd\u54c1\u3078\u306e\u62e1\u5927\u300d\u3060\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u5e02\u5834\u30fb\u7279\u6b8a\u5e02\u5834\u3092\u72d9\u3063\u305f\u30cb\u30c3\u30c1\u306a\u88fd\u54c1\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>\u7406\u7531\u306f\u3001\u6570\u5e74\u5f8c\u306b\u306f\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068\u8a00\u308f\u308c\u308b\u4e16\u4ee3\u304c\u610f\u601d\u6c7a\u5b9a\u6a29\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308b\u304b\u3089\u3060\u3002\u3053\u3046\u306a\u308b\u3068\u3001IT\u3092\u99c6\u4f7f\u3057\u3066\u60c5\u5831\u53ce\u96c6\u306b\u6163\u308c\u3066\u3044\u308b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u304c\u300c\u8cfc\u8cb7\u306b\u95a2\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u6a29\u300d\u3092\u3082\u3064\u3088\u3046\u306b\u306a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u53d6\u5f15\u5148\u3092\u8abf\u67fb\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u7279\u5b9a\u5e02\u5834\u30fb\u7279\u6b8a\u5e02\u5834\u3092\u72d9\u3063\u305f\u30cb\u30c3\u30c1\u306a\u88fd\u54c1\u3067\u3042\u3063\u3066\u3082\u3053\u306e\u6d41\u308c\u306f\u5909\u308f\u3089\u305a\u3001\u4eca\u306f\u76f8\u6027\u304c\u60aa\u304f\u3066\u3082\u4eca\u5f8c\u306f\u300c\u76f8\u6027\u629c\u7fa4\u300d\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h3>AI\u6d3b\u7528<\/h3>\n<p>\u6b21\u306fAI\u6d3b\u7528\u3060\u3002\u73fe\u5728\u3082BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066AI\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u304c\u3001BtoB\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u4eba\u6750\u4e0d\u8db3\u3001\u30c7\u30fc\u30bf\u91cf\u306e\u5897\u5927\u3068\u3044\u3063\u305f\u89b3\u70b9\u304b\u3089\u3001AI\u6d3b\u7528\u306f\u52a0\u901f\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3081\u3070\u9032\u3080\u307b\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u304c\u793e\u5185\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304f\u305f\u3081\u3001\u305d\u3046\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3092AI\u304c\u5206\u6790\u3057\u3001\u300c\u8cfc\u5165\u306e\u4e88\u5146\u300d\u300c\u9867\u5ba2\u6d41\u51fa\u306e\u4e88\u5146\u300d\u300c\u9867\u5ba2\u3084\u5e02\u5834\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306e\u4e88\u5146\u300d\u3068\u3044\u3063\u305f\u69d8\u3005\u306a\u4e88\u5146\u5206\u6790\u306b\u3082\u6d3b\u7528\u3055\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\uff08\uff11\uff09\u81ea\u793e\u5185\u306b\u9867\u5ba2\u30cb\u30fc\u30ba\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u3057\u3063\u304b\u308a\u84c4\u7a4d\u3057\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3001\uff08\uff12\uff09\u3055\u307e\u3056\u307e\u306a\u4e88\u5146\u3092\u307e\u305a\u306f\u4eba\u9593\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u30ce\u30a6\u30cf\u30a6\u3092\u8caf\u3081\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u73fe\u6bb5\u968e\u3067\u306f\u91cd\u8981\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h3>\u9867\u5ba2\u30cb\u30fc\u30ba\uff08\u8ab2\u984c\u3084\u8981\u671b\u306a\u3069\uff09\u306e\u4e00\u5143\u7ba1\u7406\u306e\u4ed5\u7d44\u307f<\/h3>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u6d3b\u52d5\u306e\u539f\u70b9\u306b\u306a\u308b\u60c5\u5831\u3067\u3042\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u7bc4\u56f2\u62e1\u5927\u3068AI\u6d3b\u7528\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u306f\u4eca\u5f8c\u5fc5\u9808\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>MA\u3001SFA\u3001CRM\u3068\u3044\u3063\u305f\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u3068\u3082\u9023\u52d5\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u57fa\u70b9\u306b\u3057\u305f\u60c5\u5831\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u3001\u4fa1\u5024\u63d0\u6848\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u3053\u306e\u305f\u3081\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u70b9\u5728\u3055\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u4ed5\u7d44\u307f\u304c\u4eca\u5f8c\u306f\u5fc5\u9808\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4ee5\u4e0a\u304c\u73fe\u5728\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u4eca\u5f8c\u306e\u52d5\u5411\u306e\u8003\u5bdf\u3067\u3042\u308b\u3002\u57fa\u672c\u7684\u306b\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u52a0\u901f\u3057\u3001\u305d\u306e\u4e0a\u3067AI\u306a\u3069\u306e\u6d3b\u7528\u304c\u76db\u3093\u306b\u306a\u3063\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3078\u306e\u30c1\u30e3\u30ec\u30f3\u30b8\u3092\u9032\u3081\u308b\u3053\u3068\u3068\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3092\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u72b6\u6cc1\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<div data-post-id=\"5534\" class=\"insert-page insert-page-5534 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7121\u6599\u306ePDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u6226\u7565\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u7acb\u6848\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001\u65bd\u7b56\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u4ed5\u65b9\u3001KPI\u306e\u53ef\u8996\u5316\u306e\u4ed5\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div id=\"attachment_8622\" style=\"width: 2198px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8622\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\uff14\u3064\u306e\u30d1\u30ef\u30dd\u30fb\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"2188\" height=\"300\" class=\"size-full wp-image-8622\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg.jpg 2188w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-300x41.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1024x140.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-768x105.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-1536x211.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-2048x281.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/12\/bm-ctaimg-718x98.jpg 718w\" 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style=\"padding-left:52px\">\n<p>ICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3066ABM\u3092\u63a8\u9032\u3059\u308bABM\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\" rel=\"noopener\" target=\"_blank\">ICP\u3092\u8ef8\u306b\u3057\u305fABM\u30d7\u30ed\u30bb\u30b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u304c\u52a0\u901f\u3057\u3001\u3055\u307e\u3056\u307e\u306aIT\u30c4\u30fc\u30eb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u3053\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3084\u4eca\u5f8c\u306e\u52d5\u5411\u306b\u3064\u3044\u3066\u8003\u5bdf\u3059\u308b\u3002 BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[65],"tags":[155],"class_list":{"0":"post-5427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-btobmarketing","8":"tag-dx","9":"article 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