{"id":5213,"date":"2023-06-10T09:40:59","date_gmt":"2023-06-10T00:40:59","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5213"},"modified":"2025-09-28T13:31:11","modified_gmt":"2025-09-28T04:31:11","slug":"%e5%96%b6%e6%a5%ad%e6%88%a6%e7%95%a5%e3%81%ae%e7%ab%8b%e6%a1%88%e5%85%b7%e4%bd%93%e4%be%8b%ef%bc%88it%e4%bc%81%e6%a5%ad%e3%83%bb%e8%a3%bd%e9%80%a0%e6%a5%ad%ef%bc%89%e3%81%a8%e3%83%87%e3%82%b8%e3%82%bf","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-example","title":{"rendered":"\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\u4e00\u89a7\uff5c\u30c7\u30b8\u30bf\u30eb\u30fb\u30ea\u30a2\u30eb\u6d3b\u7528\u306e\uff13\u3064\u306e\u5177\u4f53\u4f8b"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u6226\u7565\u7acb\u6848\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u4f5c\u6226\u30fb\u6226\u8853\u30fb\u8a08\u753b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3092\u6d3b\u7528\u3057\u305fBtoB\u55b6\u696d\u6226\u6226\u7565\u306e\u7acb\u6848\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u5177\u4f53\u7684\u306a\u7acb\u6848\u4f8b\u3068\u3057\u3066\u306f\u3001\uff08\uff11\uff09\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3001\uff08\uff12\uff09\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3001\uff08\uff13\uff09\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\u306e\uff13\u3064\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2>\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066<\/h2>\n<p>\u672c\u30b3\u30e9\u30e0\u306e\u7acb\u6848\u4f8b\u306f\u3001\u30b3\u30e9\u30e0\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u57fa\u790e<\/a>\u300d\u3067\u3054\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u304c\u30d9\u30fc\u30b9\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30e9\u30e0\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u57fa\u790e<\/a>\u300d\u3092\u307e\u3060\u3054\u89a7\u3044\u305f\u3060\u3044\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u4e0b\u8a18\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u57fa\u790e\u306e\u30da\u30fc\u30b8\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3044\u3066\u304b\u3089\u3001\u672c\u30da\u30fc\u30b8\u3092\u3054\u53c2\u7167\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<p>\u3082\u3057\u3001\u30b3\u30e9\u30e0\u3092\u8aad\u3080\u6642\u9593\u304c\u306a\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u52d5\u753b\u3067\u3082\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"366\" src=\"https:\/\/www.youtube.com\/embed\/4JAqChD_sEY?si=9Jlm-GRr4cEriNdT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h2>\n<p>\uff11\u3064\u76ee\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3060\u3002\u3053\u306e\u7acb\u6848\u4f8b\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u300c\u4eba\u300d\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u3001\u4eba\u306b\u3088\u308aone-to-one\u306e\u55b6\u696d\u5bfe\u5fdc\u3092\u6700\u5927\u5316\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u3001LTV\u5411\u4e0a\u3092\u72d9\u3046\u6226\u7565\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_6269\" style=\"width: 1534px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6269\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01.jpg\" alt=\"\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u5168\u5bb9\u56f3\" width=\"1524\" height=\"974\" class=\"size-full wp-image-6269\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01.jpg 1524w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-300x192.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-1024x654.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-768x491.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex01-718x459.jpg 718w\" sizes=\"(max-width: 1524px) 100vw, 1524px\" \/><\/a><p id=\"caption-attachment-6269\" class=\"wp-caption-text\">\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u5168\u5bb9\u56f3<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u7acb\u6848\u4f8b\u306e\u8a73\u7d30\u306f\u4e0b\u8a18\u8868\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u8a73\u7d30<\/caption>\n<tr>\n<td>\u8a8d\u77e5\u62e1\u5927\u4f5c\u6226<\/td>\n<td>APO\u6570\u3092KPI\u3068\u3057\u3001\u96fb\u8a71\u55b6\u696d\u3001\u5c55\u793a\u4f1a\u3001\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u5c55\u958b\u3059\u308b\u3002\u96fb\u8a71\u55b6\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u6cd5\u4eba\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3001\u4e0a\u304b\u3089\u9806\u306b\u96fb\u8a71\u3059\u308b\u3002\u5c55\u793a\u4f1a\u3067\u306f\u6765\u5834\u8005\u3068\u540d\u523a\u4ea4\u63db\u3057\u3001\u30d5\u30a9\u30ed\u30fc\u55b6\u696d\u3059\u308b\u3002\u5e83\u544a\u306f\u696d\u754c\u7d19\u306a\u3069\u306b\u5e83\u544a\u3092\u51fa\u3057\u53cd\u97ff\u3092\u5f85\u3064\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473\u3065\u3051\u4f5c\u6226<\/td>\n<td>\u6848\u4ef6\u5316\uff08\u500b\u5225\u76f8\u8ac7\u306a\u3069\uff09\u6570\u3092KPI\u3068\u3057\u3001\u5bfe\u9762\u55b6\u696d\uff08\u4e3b\u306b\u5546\u54c1\u63d0\u6848\uff09\u3092\u884c\u3046\u3002\u8a8d\u77e5\u62e1\u5927\u4f5c\u6226\u3067\u7372\u5f97\u3057\u305fAPO\u306b\u5bfe\u3057\u3066\u5bfe\u9762\u3067\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\u3092\u884c\u3046\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4fe1\u983c\u6027\u5411\u4e0a\u4f5c\u6226<\/td>\n<td>\u8208\u5473\u3065\u3051\u4f5c\u6226\u3068\u4e26\u884c\u3057\u3066\u884c\u3044\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u4f5c\u308a\u306a\u304c\u3089\u7d99\u7d9a\u7684\u306aAPO\u7372\u5f97\u3092\u72d9\u3046\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306f\u306a\u304b\u306a\u304b\u6848\u4ef6\u5316\u3057\u306a\u3044\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u80b2\u6210\u65bd\u7b56\u3068\u3057\u3066\u5c55\u958b\u3002\u7d99\u7d9a\u7684\u306b\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u9001\u4ed8\u3057\u4fe1\u983c\u95a2\u4fc2\u3092\u6df1\u3081\u3066\u3044\u304f\u3002\u96fb\u8a71\u55b6\u696d\u306f\u7d99\u7d9a\u7684\u306b\u96fb\u8a71\u3057\u3066\u691c\u8a0e\u72b6\u6cc1\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226<\/td>\n<td>\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u4e8b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3092KPI\u306b\u3059\u308b\u3002\u6848\u4ef6\u5316\u7387\u3084\u5546\u8ac7\u5316\u7387\u306e\u5411\u4e0a\u306e\u305f\u3081\u3001\u8ab2\u984c\u3084\u60a9\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u96fb\u8a71\u3084\u5bfe\u9762\u3067\u8abf\u67fb\u30fb\u30d2\u30e4\u30ea\u30f3\u30b0\u3059\u308b\u3002\u30d2\u30e4\u30ea\u30f3\u30b0\u3057\u305f\u5185\u5bb9\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u3001\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226\u306b\u53cd\u6620\u3055\u305b\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226<\/td>\n<td>\u6848\u4ef6\u5316\uff08\u500b\u5225\u76f8\u8ac7\u306a\u3069\uff09\u6570\u3092KPI\u3068\u3057\u3001\u81ea\u793e\u88fd\u54c1\u306e\u5c0e\u5165\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3002\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226\u3067\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3068\u975e\u5e38\u306b\u52b9\u679c\u7684\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226<\/td>\n<td>\u53d7\u6ce8\u6570\u3092KPI\u3068\u3057\u3001\u30ea\u30fc\u30c9\u306b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u3066\u5546\u8ac7\u5316\u3057\u3001\u5546\u8ac7\u3092\u9032\u3081\u308b\u3002\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226\u3067\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4e8b\u4f8b\u3068\u30bb\u30c3\u30c8\u3067\u7d39\u4ecb\u3059\u308b\u3068\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u4f5c\u6226<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u6e80\u8db3\u5ea6\u3092KPI\u3068\u3057\u3001\u5bfe\u9762\u3067\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3092\u884c\u3046\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4e0d\u6e80\u70b9\u3084\u6539\u5584\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u6311\u6226\u3057\u3066\u307f\u305f\u3044\u3053\u3068\u306a\u3069\u3092\u805e\u304d\u51fa\u3059\u3053\u3068\u3067\u3001\u8ffd\u52a0\u63d0\u6848\u3068\u6d41\u51fa\u9632\u6b62\u7b56\u306e\u5177\u4f53\u5316\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8ab2\u984c\u767a\u898b\u4f5c\u6226<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3067\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u5206\u6790\u3092\u884c\u3046\u3002\u305d\u3053\u304b\u3089\u5bfe\u9762\u55b6\u696d\u3067\u8ffd\u52a0\u306e\u500b\u5225\u63d0\u6848\u306a\u3069\u3092\u884c\u3044LTV\u306e\u5411\u4e0a\u3092\u72d9\u3046<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3059\u3079\u3066\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u3001\u975e\u5e38\u306b\u67d4\u8edf\u306a\u55b6\u696d\u65bd\u7b56\u304c\u5c55\u958b\u3067\u304d\u308b\u53cd\u9762\u3001\u9867\u5ba2\u6bce\u306b\u6642\u9593\u3092\u53d6\u3089\u308c\u3066\u3057\u307e\u3044\u3001\u5404\u4f5c\u6226\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3053\u306e\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\u4e0b\u8a18\u306e\u8868\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u4eba\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u3088\u308a\u67d4\u8edf\u3067\u81e8\u6a5f\u5fdc\u5909\u306a\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u55b6\u696d\u30ce\u30a6\u30cf\u30a6\u304c\u5c5e\u4eba\u5316\u3059\u308b\uff08\uff1d\u30b9\u30ad\u30eb\u306e\u3042\u308b\u55b6\u696d\u62c5\u5f53\u304c\u9000\u8077\u3059\u308b\u3068\u58f2\u4e0a\u306b\u5f71\u97ff\u304c\u3067\u308b\uff09<\/li>\n<li>\u4eba\u4e2d\u5fc3\u306e\u305f\u3081\u4eba\u306b\u3088\u308b\u55b6\u696d\u54c1\u8cea\u306b\u5dee\u304c\u751f\u307e\u308c\u308b\uff08\uff1d\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u3082\u5f71\u97ff\u3059\u308b\uff09<\/li>\n<li>\u9867\u5ba2\u306b\u3088\u308a\u5bc6\u7740\u3057\u305f\u55b6\u696d\u3068\u306a\u308b\u305f\u3081\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306b\u306a\u308a\u3084\u3059\u3044\uff08\uff1d\u30b7\u30a7\u30a2\u304c\u5e83\u304c\u3089\u306a\u3044\uff09<\/li>\n<li>\u55b6\u696d\u5229\u76ca\u3092\u4eba\u4ef6\u8cbb\u304c\u5727\u8feb\u3059\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u305f\u3081\u3001\u3053\u306e\u55b6\u696d\u6226\u7565\u306f\u300c\u9867\u5ba21\u793e1\u793e\u306b\u5bfe\u3057\u3066\u3001\u3088\u308a\u5bc6\u7740\u3057\u305f\u55b6\u696d\u3092\u5c55\u958b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u55b6\u696d\u65b9\u91dd\u3068\u76f8\u6027\u304c\u3088\u3044\u3060\u308d\u3046\u3002\u3064\u307e\u308a\u3001\u30b7\u30a7\u30a2\u62e1\u5927\u306a\u3069\u306f\u3042\u307e\u308a\u72d9\u308f\u305a\u3001\u9650\u3089\u308c\u305f\u9867\u5ba2\u3068\u9577\u3044\u4ed8\u304d\u5408\u3044\u3092\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u304a\u3044\u305f\u55b6\u696d\u6226\u7565\u3068\u8a00\u3048\u3001\u300c\u30cb\u30c3\u30c1\u3067\u5c02\u9580\u7684\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3082\u5c11\u306a\u3044\u300d\u3088\u3046\u306a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3066\u5546\u8ac7\u3092\u4f5c\u3063\u3066\u3044\u304f\u300c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-account-sales\" rel=\"noopener\" target=\"_blank\">\u30a2\u30ab\u30a6\u30f3\u30c8\u55b6\u696d<\/a>\u300d\u3068\u76f8\u6027\u304c\u3088\u3044\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h2>\n<p>2\u3064\u76ee\u306e\u5177\u4f53\u4f8b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3060\u3002\u3053\u306e\u7acb\u6848\u4f8b\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u300d\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u3001\u5c11\u4eba\u6570\u4f53\u5236\u3067\u52b9\u7387\u3088\u304f\u30b7\u30a7\u30a2\u62e1\u5927\u3092\u72d9\u3046\u3053\u3068\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u305f\u6226\u7565\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_6270\" style=\"width: 1530px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6270\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\" width=\"1520\" height=\"966\" class=\"size-full wp-image-6270\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02.jpg 1520w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-300x191.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-1024x651.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-768x488.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex02-718x456.jpg 718w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/a><p id=\"caption-attachment-6270\" class=\"wp-caption-text\">\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u7acb\u6848\u4f8b\u306e\u8a73\u7d30\u306f\u4e0b\u8a18\u8868\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u8a73\u7d30<\/caption>\n<tr>\n<td>\u8a8d\u77e5\u62e1\u5927\u4f5c\u6226<\/td>\n<td>WEB\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u8a8d\u77e5\u62e1\u5927\u3092\u5b9f\u73fe\u3059\u308b\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u3057\u3001SEO\u5bfe\u7b56\u3001SNS\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473\u3065\u3051\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u306b\u96c6\u5ba2\u3057\u305f\u3089\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u4f7f\u3063\u3066CV\u7372\u5f97\uff08\u8cc7\u6599\u8acb\u6c42\u7372\u5f97\uff09\u3092\u72d9\u3046\u3002CV\u7372\u5f97\u5f8c\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u3078\u3068\u79fb\u884c\u3057\u3001\u53d7\u6ce8\u7372\u5f97\u3092\u72d9\u3046\u3002\u53d7\u6ce8\u3057\u306a\u3044\u30ea\u30fc\u30c9\u306b\u3064\u3044\u3066\u306f\u3001\u4fe1\u983c\u6027\u5411\u4e0a\u4f5c\u6226\u3084\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226\u306a\u3069\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u884c\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4fe1\u983c\u6027\u5411\u4e0a\u4f5c\u6226<\/td>\n<td>\u5c0e\u5165\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52d5\u753b\u3001PDF\u3001WEB\u30da\u30fc\u30b8\u3067\u516c\u958b\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3002\u65e2\u5b58\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u30e1\u30eb\u30de\u30ac\u3067\u7d99\u7d9a\u7684\u306b\u4e8b\u4f8b\u3092\u6848\u5185\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226<\/td>\n<td>\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u4e8b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3092KPI\u306b\u3059\u308b\u3002\u6848\u4ef6\u5316\u7387\u3084\u5546\u8ac7\u5316\u7387\u306e\u5411\u4e0a\u306e\u305f\u3081\u3001\u8ab2\u984c\u3084\u60a9\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u30e1\u30eb\u30de\u30ac\u3068\u30a2\u30f3\u30b1\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8abf\u67fb\u3059\u308b\u3002\u8abf\u67fb\u3057\u305f\u5185\u5bb9\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u3001\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226\u306b\u53cd\u6620\u3055\u305b\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u88fd\u54c1\u306e\u5c0e\u5165\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3001\u4e8b\u4f8b\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u7372\u5f97\u3092\u72d9\u3046\u3002\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226\u3067\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3068\u975e\u5e38\u306b\u52b9\u679c\u7684\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226<\/td>\n<td>\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3092\u8a18\u8f09\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30da\u30fc\u30b8\u3092\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3067\u6848\u5185\u3057\u3001\u53d7\u6ce8\u7372\u5f97\u3092\u72d9\u3046\u3002\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226\u3067\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4e8b\u4f8b\u3068\u30bb\u30c3\u30c8\u3067\u7d39\u4ecb\u3059\u308b\u3068\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u5834\u3067\u3059\u3050\u306b\u53d7\u6ce8\u3068\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u4f5c\u6226<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u6e80\u8db3\u5ea6\u3092KPI\u3068\u3057\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8abf\u67fb\u3092\u884c\u3046\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4e0d\u6e80\u70b9\u3084\u6539\u5584\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u6311\u6226\u3057\u3066\u307f\u305f\u3044\u3053\u3068\u306a\u3069\u3092\u805e\u304d\u51fa\u3059\u3053\u3068\u3067\u3001\u8ffd\u52a0\u63d0\u6848\u3068\u6d41\u51fa\u9632\u6b62\u7b56\u306e\u5177\u4f53\u5316\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8ab2\u984c\u767a\u898b\u4f5c\u6226<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3067\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u5206\u6790\u3092\u884c\u3046\u3002\u5206\u6790\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092WEB\u30b5\u30a4\u30c8\u3067\u516c\u958b\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u5229\u7528\u3092\u72d9\u3046\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u91cd\u8981\u8996\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4f1a\u306a\u3069\u3092\u958b\u50ac\u3059\u308b\u306e\u3082\u52b9\u679c\u7684\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3059\u3079\u3066\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\u306e\u305f\u3081\u3001\u5c11\u4eba\u6570\u3067\u5927\u304d\u306a\u55b6\u696d\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd\u3060\u3002\u304b\u3064\u3001\u9577\u671f\u9593\u3001\u7d99\u7d9a\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u4f5c\u6210\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u55b6\u696d\u8cc7\u7523\u3068\u306a\u308a\u3001\u518d\u5229\u7528\u3082\u53ef\u80fd\u3060\u3002\u305d\u306e\u53cd\u9762\u3001\u4eba\u6750\u6d3b\u7528\u306b\u6bd4\u3079\u308b\u3068one-to-one\u306e\u55b6\u696d\u6d3b\u52d5\u304c\u884c\u3044\u306b\u304f\u304f\u3001\u304b\u3064\u3001\u4fe1\u983c\u6027\u7372\u5f97\u3082\u96e3\u3057\u3044\u3002\u3055\u3089\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u5546\u6750\u306e\u76f8\u6027\u306e\u554f\u984c\u3082\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002IT\u4f01\u696d\u306e\u4e2d\u3067\u3082SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u76f8\u6027\u304c\u826f\u3044\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u5c11\u4eba\u6570\u3067\u5927\u304d\u306a\u55b6\u696d\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u306a\u308b<\/li>\n<li>\u55b6\u696d\u304c\u5c5e\u4eba\u5316\u3057\u306b\u304f\u3044<\/li>\n<li>\u4eba\u4ef6\u8cbb\u3092\u6700\u5c0f\u5316\u3067\u304d\u308b\u305f\u3081\u55b6\u696d\u5229\u76ca\u304c\u5411\u4e0a\u3059\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>one-to-one\u306e\u55b6\u696d\u63d0\u6848\u304c\u3084\u308a\u306b\u304f\u3044<\/li>\n<li>\u5bfe\u9762\u55b6\u696d\uff08\u4eba\u6750\u6d3b\u7528\uff09\u3088\u308a\u3082\u4fe1\u983c\u6027\u304c\u5f97\u306b\u304f\u3044<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u3057\u3066\u9867\u5ba2\u7279\u6027\u306e\u76f8\u6027\u306e\u554f\u984c\u304c\u3042\u308b<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u304b\u306a\u308a\u5927\u5909\u3002\u7d99\u7d9a\u7684\u306a\u4f5c\u6210\u304c\u5fc5\u8981<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u305f\u3081\u3001\u3053\u306e\u55b6\u696d\u6226\u7565\u306f\u300c\u5c11\u4eba\u6570\u3067\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9577\u671f\u9593\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3063\u305f\u55b6\u696d\u65b9\u91dd\u3068\u76f8\u6027\u304c\u3088\u3044\u3060\u308d\u3046\u3002\u3064\u307e\u308a\u3001\u8a8d\u77e5\u62e1\u5927\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u9867\u5ba2\u7dad\u6301\u3092\u91cd\u8981\u8996\u3057\u3001\u5c11\u4eba\u6570\u4f53\u5236\u3067\u52b9\u7387\u3088\u304f\u30b7\u30a7\u30a2\u62e1\u5927\u3057\u305f\u3044\u3068\u3044\u3063\u305f\u5834\u5408\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002\u3057\u304b\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u554f\u984c\u304c\u73fe\u6642\u70b9\u306e\u65e5\u672c\u3067\u306f\u767a\u751f\u3059\u308b\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/h2>\n<p>3\u3064\u76ee\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\u3060\u3002\u3053\u306e\u7acb\u6848\u4f8b\u3067\u306f\u3001\u58f2\u4e0a\u30fb\u30b7\u30a7\u30a2\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u7279\u6027\u3092\u3046\u307e\u304f\u6d3b\u304b\u3059\u55b6\u696d\u6226\u7565\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u3044\u308b\u3002\u300c\u30c7\u30b8\u30bf\u30eb\u5316\u3067\u304d\u308b\u90e8\u5206\u306f\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u3088\u3046\u300d\u3092\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3057\u305f\u55b6\u696d\u6226\u7565\u3068\u8a00\u3048\u308b\u3002BtoB\u4f01\u696d\u3067\u306f\u6bd4\u8f03\u7684\u591a\u3044\u5f62\u614b\u306e\u6226\u7565\u3060\u3002<\/p>\n<div id=\"attachment_6271\" style=\"width: 1538px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6271\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03.jpg\" alt=\"\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\" width=\"1528\" height=\"976\" class=\"size-full wp-image-6271\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03.jpg 1528w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-300x192.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-1024x654.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-768x491.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/02\/btob-ss-ex03-718x459.jpg 718w\" sizes=\"(max-width: 1528px) 100vw, 1528px\" \/><\/a><p id=\"caption-attachment-6271\" class=\"wp-caption-text\">\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u7acb\u6848\u4f8b\u306e\u8a73\u7d30\u306f\u4e0b\u8a18\u8868\u306e\u901a\u308a\u3060\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u8a73\u7d30<\/caption>\n<tr>\n<td>\u8a8d\u77e5\u62e1\u5927\u4f5c\u6226<\/td>\n<td>WEB\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u8a8d\u77e5\u62e1\u5927\u3092\u5b9f\u73fe\u3059\u308b\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u3057\u3001SEO\u5bfe\u7b56\u3001SNS\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8208\u5473\u3065\u3051\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u306b\u96c6\u5ba2\u3057\u305f\u3089\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u4f7f\u3063\u3066CV\u7372\u5f97\uff08\u8cc7\u6599\u8acb\u6c42\u7372\u5f97\uff09\u3092\u72d9\u3046\u3002CV\u7372\u5f97\u5f8c\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u3078\u3068\u79fb\u884c\u3057\u3001\u53d7\u6ce8\u7372\u5f97\u3092\u72d9\u3046\u3002\u53d7\u6ce8\u3057\u306a\u3044\u30ea\u30fc\u30c9\u306b\u3064\u3044\u3066\u306f\u3001\u4fe1\u983c\u6027\u5411\u4e0a\u4f5c\u6226\u3084\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226\u306a\u3069\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u884c\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4fe1\u983c\u6027\u5411\u4e0a\u4f5c\u6226<\/td>\n<td>\u5c0e\u5165\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52d5\u753b\u3001PDF\u3001WEB\u30da\u30fc\u30b8\u3067\u516c\u958b\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3002\u65e2\u5b58\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u30e1\u30eb\u30de\u30ac\u3067\u7d99\u7d9a\u7684\u306b\u4e8b\u4f8b\u3092\u6848\u5185\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226<\/td>\n<td>\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u4e8b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3092KPI\u306b\u3059\u308b\u3002\u6848\u4ef6\u5316\u7387\u3084\u5546\u8ac7\u5316\u7387\u306e\u5411\u4e0a\u306e\u305f\u3081\u3001\u8ab2\u984c\u3084\u60a9\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u30e1\u30eb\u30de\u30ac\u3068\u30a2\u30f3\u30b1\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8abf\u67fb\u3059\u308b\u3002\u8abf\u67fb\u3057\u305f\u5185\u5bb9\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u3001\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226\u306b\u53cd\u6620\u3055\u305b\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8cfc\u5165\u52d5\u6a5f\u3065\u3051\u4f5c\u6226<\/td>\n<td>\u81ea\u793e\u88fd\u54c1\u306e\u5c0e\u5165\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3001\u4e8b\u4f8b\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u7372\u5f97\u3092\u72d9\u3046\u3002\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226\u3067\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3068\u975e\u5e38\u306b\u52b9\u679c\u7684\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226<\/td>\n<td>\u53d7\u6ce8\u6570\u3092KPI\u3068\u3057\u3001\u30ea\u30fc\u30c9\u306b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u3066\u5546\u8ac7\u5316\u3057\u3001\u5546\u8ac7\u3092\u9032\u3081\u308b\u3002\u30ea\u30b5\u30fc\u30c1\u4f5c\u6226\u3067\u30ea\u30fc\u30c9\u306e\u8ab2\u984c\u3084\u60a9\u307f\u3092\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4e8b\u4f8b\u3068\u30bb\u30c3\u30c8\u3067\u7d39\u4ecb\u3059\u308b\u3068\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002\u4eba\u306b\u3088\u308b\u63d0\u6848\u306e\u305f\u3081\u3001\u3088\u308a\u500b\u5225\u5177\u4f53\u7684\u306a\u63d0\u6848\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001one-to-one\u3092\u91cd\u8996\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u4f5c\u6226<\/td>\n<td>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u6e80\u8db3\u5ea6\u3092KPI\u3068\u3057\u3001\u5bfe\u9762\u3067\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3092\u884c\u3046\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4e0d\u6e80\u70b9\u3084\u6539\u5584\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u6311\u6226\u3057\u3066\u307f\u305f\u3044\u3053\u3068\u306a\u3069\u3092\u805e\u304d\u51fa\u3059\u3053\u3068\u3067\u3001\u8ffd\u52a0\u63d0\u6848\u3068\u6d41\u51fa\u9632\u6b62\u7b56\u306e\u5177\u4f53\u5316\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002\u4eba\u306b\u3088\u308b\u6d3b\u7528\u306e\u305f\u3081\u3001\u8ab2\u984c\u3084\u8981\u671b\u3092\u3088\u308a\u6df1\u304f\u805e\u304d\u51fa\u3057\u3001\u9867\u5ba2\u3078\u306e\u5bc6\u7740\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8ab2\u984c\u767a\u898b\u4f5c\u6226<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3067\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u5206\u6790\u3092\u884c\u3046\u3002\u305d\u3053\u304b\u3089\u5bfe\u9762\u55b6\u696d\u3067\u8ffd\u52a0\u306e\u500b\u5225\u63d0\u6848\u306a\u3069\u3092\u884c\u3044LTV\u306e\u5411\u4e0a\u3092\u72d9\u3046<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u55b6\u696d\u6226\u7565\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u4eba\u6750\u6d3b\u7528\u306e\u3044\u3044\u3068\u3053\u3069\u308a\u3092\u3057\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3001\u53cc\u65b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3042\u308b\u7a0b\u5ea6\u6d3b\u304b\u305b\u308b\u55b6\u696d\u6226\u7565\u3068\u306a\u308b\u3002\u305d\u306e\u53cd\u9762\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u306e\u9023\u643a\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u3067\u8ab2\u984c\u304c\u767a\u751f\u3059\u308b\uff08\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3082\u53d7\u6ce8\u306b\u306a\u3089\u306a\u3044\u3001\u55b6\u696d\u90e8\u9580\u304c\u30d5\u30a9\u30ed\u30fc\u3057\u306a\u3044\u306a\u3069\uff09\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/caption>\n<tr>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u5c11\u4eba\u6570\u3067\u5927\u304d\u306a\u55b6\u696d\u5c55\u958b\u304c\u5b9f\u73fe\u53ef\u80fd<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u306a\u308b<\/li>\n<li>\u55b6\u696d\u306e\u5c5e\u4eba\u5316\u3092\u6700\u5c0f\u5316\u3067\u304d\u308b<\/li>\n<li>\u55b6\u696d\u5229\u76ca\u306e\u6539\u5584\u3082\u53ef\u80fd<\/li>\n<li>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u4f5c\u6226\u304c\u4eba\u4e2d\u5fc3\u306e\u305f\u3081one-to-one\u306a\u55b6\u696d\u63d0\u6848\u304c\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u308b<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\n<ol>\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u306e\u8ab2\u984c\u304c\u767a\u751f\u3057\u304c\u3061<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3068\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u3057\u3066\u9867\u5ba2\u7279\u6027\u306e\u76f8\u6027\u306e\u554f\u984c\u304c\u3042\u308b<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u304b\u306a\u308a\u5927\u5909\u3002\u7d99\u7d9a\u7684\u306a\u4f5c\u6210\u304c\u5fc5\u8981\u3002<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u3053\u306e\u305f\u3081\u3001\u3053\u306e\u55b6\u696d\u6226\u7565\u306f\u300c\u55b6\u696d\u52b9\u7387\u3068one-to-one\u306e\u30d0\u30e9\u30f3\u30b9\u300d\u3092\u91cd\u8996\u3059\u308b\u55b6\u696d\u65b9\u91dd\u3068\u76f8\u6027\u304c\u3088\u3044\u3060\u308d\u3046\u3002one-to-one\u3092\u5f37\u5316\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u4eba\u306e\u4ecb\u5165\u304c\u591a\u304f\u306a\u308a\u3001\u55b6\u696d\u52b9\u7387\u304c\u60aa\u5316\u3057\u3066\u3044\u304f\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u826f\u3055\u3092\u53d6\u308a\u5165\u308c\u3066\u3001one-to-one\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3082\u55b6\u696d\u52b9\u7387\u306e\u6539\u5584\u3092\u72d9\u3063\u3066\u3044\u308b\u6226\u7565\u3068\u8a00\u3048\u308b\u3002\u73fe\u5728\u3001\u591a\u304f\u306eBtoB\u4f01\u696d\u3067\u306f\u3001\u55b6\u696d\u90e8\u9580\u306e\u4eba\u6750\u4e0d\u8db3\u306e\u5bfe\u5fdc\u3001\u30b3\u30ed\u30ca\u798d\u3084DX\u306b\u3088\u308b\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u63a8\u9032\u306e\u4e21\u65b9\u3092\u76ee\u6307\u3057\u3001\u3053\u306e\u55b6\u696d\u6226\u7565\u306e\u5b9f\u73fe\u304c\u9032\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b\u3092\u4e0b\u8a18\uff13\u3064\u3054\u7d39\u4ecb\u3057\u305f\u3002<\/p>\n<ol>\n<li>\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/li>\n<li>\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u4f8b<\/li>\n<\/ol>\n<p>\u305d\u308c\u305e\u308c\u3001\u81ea\u793e\u88fd\u54c1\u3084\u9867\u5ba2\u7279\u6027\u306a\u3069\u3068\u306e\u76f8\u6027\u3001\u305d\u3057\u3066\u3001\u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u3068\u306e\u76f8\u6027\u304c\u3042\u308b\u306e\u3067\u3001\u3069\u306e\u65b9\u5411\u6027\u3067\u9032\u3081\u308b\u304b\u3001\u672c\u30b3\u30e9\u30e0\u3092\u53c2\u8003\u306b\u691c\u8a0e\u3057\u3066\u307b\u3057\u3044\u3002\u306a\u304a\u3001\u5f0a\u793e\u3067\u306f\u3001\u4eca\u5f8c\u3001\u9867\u5ba2\u5074\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\uff08\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u691c\u8a0e\u3059\u308b\u30d7\u30ed\u30bb\u30b9\uff09\u306b\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u304c\u3055\u3089\u306b\u6d3b\u7528\u3055\u308c\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002\u4eba\u624b\u4e0d\u8db3\u304c\u3088\u308a\u6df1\u523b\u5316\u3059\u308b\u3068\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u6642\u9593\u3092\u304b\u3051\u308b\u3053\u3068\u3082\u96e3\u3057\u304f\u306a\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u52b9\u7387\u3088\u304f\u60c5\u5831\u53ce\u96c6\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3060\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u73fe\u6642\u70b9\u3067\u306f\u3001\u300c\u4eba\u3068\u30c7\u30b8\u30bf\u30eb\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u55b6\u696d\u6226\u7565\u300d\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3002<\/p>\n<p>\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306f\u3001\u3069\u306e\u5177\u4f53\u4f8b\u304c\u8fd1\u3044\u3060\u308d\u3046\u304b\uff1f\u305d\u3057\u3066\u5c06\u6765\u3001\u3069\u306e\u3088\u3046\u306a\u65b9\u5411\u6027\u3092\u76ee\u6307\u3059\u3079\u304d\u3060\u308d\u3046\u304b\uff1f\u4eba\u624b\u4e0d\u8db3\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u52a0\u901f\u3059\u308b\u4e2d\u3001\u4eca\u306e\u55b6\u696d\u6226\u7565\u306e\u307e\u307e\u3067\u3088\u3044\u304b\u3069\u3046\u304b\u3001\u4eca\u4e00\u5ea6\u3001\u898b\u76f4\u3057\u3057\u3066\u307f\u3088\u3046\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u6226\u7565\u7acb\u6848\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u4f5c\u6226\u30fb\u6226\u8853\u30fb\u8a08\u753b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3092\u6d3b\u7528\u3057\u305fBtoB\u55b6\u696d\u6226\u6226\u7565\u306e\u7acb\u6848\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u5177\u4f53\u7684\u306a\u7acb\u6848\u4f8b\u3068\u3057\u3066\u306f\u3001\uff08\uff11\uff09\u4eba\u6750\u6d3b\u7528\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306e\u55b6\u696d\u6226\u7565\u7acb\u6848\u4f8b\u3001\uff08\uff12\uff09\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e2d\u5fc3&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[64],"tags":[71,119,85],"class_list":{"0":"post-5213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sales-strategy","8":"tag-seo","9":"tag-119","10":"tag-85","11":"article cf"},"aioseo_notices":[],"modified_by":"\u837b\u91ce\u6c38\u7b56","_links":{"self":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/comments?post=5213"}],"version-history":[{"count":24,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5213\/revisions"}],"predecessor-version":[{"id":9818,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5213\/revisions\/9818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media\/6273"}],"wp:attachment":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media?parent=5213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/categories?post=5213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/tags?post=5213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}