{"id":5209,"date":"2026-02-16T11:11:53","date_gmt":"2026-02-16T02:11:53","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5209"},"modified":"2026-02-19T13:56:44","modified_gmt":"2026-02-19T04:56:44","slug":"%e5%96%b6%e6%a5%ad%e6%88%a6%e7%95%a5%e3%81%8b%e3%82%89%e5%96%b6%e6%a5%ad%e3%82%a2%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%97%e3%83%a9%e3%83%b3%ef%bc%88%e5%96%b6%e6%a5%ad%e8%a8%88%e7%94%bb%ef%bc%89","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-actionplan","title":{"rendered":"\u3010\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4ed8\u304d\u3011\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u3066\u65b9\uff5c\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u4f5c\u308a\u65b9\u306e\u30b3\u30c4\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001<a 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style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%AA%E3%81%9C%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span>\u306a\u305c\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u304c\u5fc5\u8981\u306a\u7406\u7531\u306f\u3001\u6b21\u306e\u901a\u308a\u3060\u3002 <\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u304c\u5fc5\u8981\u306a\u7406\u7531<\/span><\/div>\n<ul>\n<li>\u55b6\u696d\u6226\u7565\u3092\u300c\u5b9f\u884c\u3067\u304d\u308b\u5f62\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080\u305f\u3081<\/li>\n<li>\u8ab0\u304c\u30fb\u3044\u3064\u30fb\u4f55\u3092\u3084\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081<\/li>\n<li>\u55b6\u696d\u6d3b\u52d5\u3092\u5b9a\u91cf\u7684\u306b\u7ba1\u7406\u30fb\u6539\u5584\u3059\u308b\u305f\u3081<\/li>\n<\/ul>\n<\/div>\n<p>\u55b6\u696d\u6226\u7565\u304c\u300c\u65b9\u91dd\u300d\u3060\u3068\u3059\u308c\u3070\u3001\u55b6\u696d\u8a08\u753b\u306f\u300c\u5b9f\u884c\u624b\u9806\u300d\u3067\u3042\u308b\u3002\u6226\u7565\u3060\u3051\u3067\u306f\u73fe\u5834\u306f\u52d5\u304b\u305a\u3001\u8cac\u4efb\u3082\u66d6\u6627\u306b\u306a\u308a\u3001\u6210\u679c\u304c\u51fa\u305f\u3001\u51fa\u306a\u3044\u306e\u539f\u56e0\u3082\u5206\u304b\u3089\u306a\u3044\u3002\u5b9f\u884c\u5185\u5bb9\u3068\u62c5\u5f53\u3001\u671f\u9650\u3001KPI\u3092\u8a08\u753b\u3068\u3057\u3066\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u3068\u3057\u3066\u518d\u73fe\u6027\u306e\u3042\u308b\u55b6\u696d\u6d3b\u52d5\u3092\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<h3>\u55b6\u696d\u6226\u7565\u3092\u300c\u5b9f\u884c\u3067\u304d\u308b\u5f62\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080\u305f\u3081<\/h3>\n<p>\u55b6\u696d\u6226\u7565\u306f\u3001\u3069\u306e\u5e02\u5834\u3092\u72d9\u3046\u304b\u3001\u8ab0\u306b\u4f55\u3092\u3069\u3046\u58f2\u308b\u304b\u3068\u3044\u3063\u305f\u65b9\u91dd\u30fb\u8003\u3048\u65b9\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u6226\u7565\u306f\u3042\u304f\u307e\u3067<strong>\u201c\u65b9\u5411\u6027\u201d<\/strong>\u306b\u3059\u304e\u305a\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u73fe\u5834\u3067\u4f55\u3092\u3059\u3079\u304d\u304b\u304c\u5177\u4f53\u7684\u306b\u306a\u3089\u306a\u3044\u3002\u305f\u3068\u3048\u3070\u300c\u88fd\u9020\u696d\u306e\u65b0\u898f\u958b\u62d3\u3092\u5f37\u5316\u3059\u308b\u300d\u3068\u6c7a\u3081\u3066\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u3001\u521d\u56de\u63a5\u89e6\u306e\u65b9\u6cd5\u3001\u63d0\u6848\u3059\u308b\u5185\u5bb9\u3001\u5546\u8ac7\u5316\u307e\u3067\u306e\u5c0e\u7dda\u304c\u6c7a\u307e\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u65e5\u3005\u306e\u884c\u52d5\u306f\u5c5e\u4eba\u7684\u306b\u306a\u308a\u3001\u6210\u679c\u306f\u5b89\u5b9a\u3057\u306a\u3044\u3060\u308d\u3046\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306f\u3001\u6226\u7565\u3092\u5b9f\u884c\u30ec\u30d9\u30eb\u306b\u843d\u3068\u3059\u305f\u3081\u306e\u8a2d\u8a08\u56f3\u3067\u3042\u308b\u3002\u65bd\u7b56\u3092\u30bf\u30b9\u30af\u306b\u5206\u89e3\u3057\u3001\u671f\u9650\u3068\u6570\u5024\u76ee\u6a19\u3092\u7f6e\u304d\u3001\u904b\u7528\u30eb\u30fc\u30eb\u307e\u3067\u6c7a\u3081\u3066\u521d\u3081\u3066\u3001\u6226\u7565\u304c<strong>\u201c\u5b9f\u884c\u53ef\u80fd\u306a\u3082\u306e\u201d<\/strong>\u306b\u306a\u308b\u3002\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u3092\u8a08\u753b\u306b\u5909\u63db\u3059\u308b\u5de5\u7a0b\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 <\/p>\n<h3>\u8ab0\u304c\u30fb\u3044\u3064\u30fb\u4f55\u3092\u3084\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081<\/h3>\n<p>\u8a08\u753b\u66f8\u304c\u306a\u3044\u72b6\u614b\u3067\u306f\u3001\u4f1a\u8b70\u3067\u65b9\u91dd\u3092\u6c7a\u3081\u305f\u3064\u3082\u308a\u3067\u3082\u300c\u7d50\u5c40\u3001\u8ab0\u304c\u3084\u308b\u306e\u304b\u300d\u304c\u66d6\u6627\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u91cd\u8981\u306a\u65bd\u7b56\u307b\u3069\u624b\u304c\u4ed8\u304b\u305a\u3001\u73fe\u5834\u306f\u65e2\u5b58\u306e\u3084\u308a\u65b9\u306b\u623b\u308a\u3001\u6226\u7565\u304c\u5b9f\u884c\u3055\u308c\u306a\u3044\u3002\u8cac\u4efb\u306e\u6240\u5728\u304c\u66d6\u6627\u306a\u307e\u307e\u3060\u3068\u3001\u9045\u308c\u304c\u8d77\u304d\u3066\u3082\u4fee\u6b63\u304c\u3067\u304d\u305a\u3001\u671f\u672b\u306b\u5e33\u5c3b\u5408\u308f\u305b\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308b\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\u306b\u306f\u3001\u62c5\u5f53\u3001\u671f\u9650\u3001\u884c\u52d5\u5185\u5bb9\u3092\u660e\u8a18\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30b9\u30af\u304c<strong>\u201c\u8ab0\u304b\u306e\u4ed5\u4e8b\u201d<\/strong>\u3067\u306f\u306a\u304f<strong>\u201c\u81ea\u5206\u306e\u4ed5\u4e8b\u201d<\/strong>\u306b\u306a\u308a\u3001\u5b9f\u884c\u7387\u304c\u4e0a\u304c\u308b\u3002\u3055\u3089\u306b\u3001\u62c5\u5f53\u8005\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u9032\u6357\u78ba\u8a8d\u3082\u3057\u3084\u3059\u304f\u3001\u9045\u308c\u304c\u51fa\u305f\u6642\u70b9\u3067\u652f\u63f4\u3084\u30ea\u30ab\u30d0\u30ea\u30fc\u304c\u3067\u304d\u308b\u3002 <\/p>\n<h3>\u55b6\u696d\u6d3b\u52d5\u3092\u5b9a\u91cf\u7684\u306b\u7ba1\u7406\u30fb\u6539\u5584\u3059\u308b\u305f\u3081<\/h3>\n<p>\u300c\u53d7\u6ce8\u3057\u305f\u300d\u300c\u5931\u6ce8\u3057\u305f\u300d\u3068\u3044\u3046\u7d50\u679c\u3060\u3051\u3067\u306f\u3001\u6b21\u306b\u63d0\u6848\u306b\u304a\u3051\u308b\u518d\u73fe\u6027\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002\u7279\u306bBtoB\u55b6\u696d\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u304f\u3001\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3057\u306a\u3051\u308c\u3070\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3082\u96e3\u3057\u3044\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\u3067\u306f\u3001KGI\u306b\u81f3\u308b\u307e\u3067\u306eKPI\u3068\u30b5\u30d6KPI\uff08KPI\u3092\u3055\u3089\u306b\u7d30\u5206\u5316\u3057\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3084\u884c\u52d5\u30ec\u30d9\u30eb\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u6d3b\u52d5\u3092\u5b9a\u91cf\u7684\u306b\u8ffd\u3048\u308b\u72b6\u614b\u306b\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u5546\u8ac7\u6570\u300d\u300c\u63d0\u6848\u6570\u300d\u300c\u53d7\u6ce8\u7387\u300d\u300c\u5e73\u5747\u5358\u4fa1\u300d\u306a\u3069\u306b\u5206\u89e3\u3057\u3066\u304a\u3051\u3070\u3001\u672a\u9054\u306e\u539f\u56e0\u304c<strong>\u201c\u5546\u8ac7\u304c\u8db3\u308a\u306a\u3044\u306e\u304b\u201d<\/strong>\u3001<strong>\u201c\u63d0\u6848\u306e\u8cea\u306a\u306e\u304b\u201d<\/strong>\u3001<strong>\u201c\u5358\u4fa1\u8a2d\u8a08\u306a\u306e\u304b\u201d<\/strong>\u3092\u5207\u308a\u5206\u3051\u3089\u308c\u308b\u3002 <\/p>\n<p>\u6570\u5024\u3067\u7ba1\u7406\u3067\u304d\u308c\u3070\u3001\u9031\u6b21\u3067\u6253\u3061\u624b\u3092\u8abf\u6574\u3057\u3001\u6539\u5584\u3092\u56de\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u55b6\u696d\u8a08\u753b\u306f\u3001\u7ba1\u7406\u3068\u6539\u5584\u3092\u6210\u7acb\u3055\u305b\u3001\u6210\u679c\u3092\u5b89\u5b9a\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-kpi-list\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2023\/03\/eye-2-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696dKPI\u3068\u306f\uff1f102\u500b\u306e\u55b6\u696d\u6d3b\u52d5KPI\u4f8b\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6307\u6a19\u306e\u6c7a\u3081\u65b9<\/p><span class=\"date\">2026\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E3%81%AB%E5%BF%85%E8%A6%81%E3%81%AA%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E3%81%A6%E6%96%B9\"><\/span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u5fc5\u8981\u306a\u6226\u7565\u306e\u7acb\u3066\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3059\u308b\u306b\u306f\u3001\u55b6\u696d\u6226\u8853\u306e\u5b9f\u884c\u8cac\u4efb\u8005\u304c\u3001\u55b6\u696d\u6226\u7565\u306e\u5168\u5bb9\u3092\u898b\u306a\u304c\u3089\u3001\u81ea\u5206\u304c\u3084\u308b\u3079\u304d\u3053\u3068\uff08\u4f5c\u6226\u30fb\u4f7f\u547d\uff08KPI\uff09\uff09\u3092\u7406\u89e3\u3057\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3078\u3068\u843d\u3068\u3057\u8fbc\u307e\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u306e\u305f\u3081\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u304b\u3089\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 <\/p>\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u7acb\u6848\u307e\u3067\u306e\u4e3b\u306a\u30d7\u30ed\u30bb\u30b9\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3060\u3002 <\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u7528\u8a9e<\/th>\n<th>\u610f\u5473<\/th>\n<\/tr>\n<tr>\n<th>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09<\/th>\n<td>\u6226\u8853\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b<\/td>\n<\/tr>\n<tr>\n<th>\u55b6\u696d\u6226\u8853<\/th>\n<td>\u55b6\u696d\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5<\/td>\n<\/tr>\n<tr>\n<th>\u55b6\u696d\u6226\u7565<\/th>\n<td>\u55b6\u696d\u76ee\u6a19\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u65b9\u7b56<\/td>\n<\/tr>\n<tr>\n<th>\u4f5c\u6226\uff08KPI\uff09<\/th>\n<td>\u6700\u7d42\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9069\u5207\u306b\u884c\u52d5\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6307\u6a19<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u3066\u308b\u4e3b\u306a\u6d41\u308c<\/span><\/div>\n<ol>\n<li>\u55b6\u696d\u76ee\u6a19\u3092\u6c7a\u3081\u308b\uff08KGI\u3068KPI\uff09<\/li>\n<li>\u55b6\u696d\u6226\u7565\u306b\u5fc5\u8981\u306a\u4e8b\u524d\u5206\u6790\u3092\u884c\u3046<\/li>\n<li>BtoB\u306e\u55b6\u696d\u6226\u8853\u30fb\u55b6\u696d\u65b9\u6cd5\u3068\u3057\u3066\u4f55\u304c\u3042\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b<\/li>\n<li>\u6226\u7565\u7acb\u6848\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\n<ol>\n<li>\u55b6\u696d\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u306b\u306f\u3001\u55b6\u696d\u76ee\u6a19\u3092\u7acb\u3066\u305f\u5f8c\u306b\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u5206\u6790\u3092\u884c\u3046\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u55b6\u696d\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u3002 <\/p>\n<p>\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002 <\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E5%96%B6%E6%A5%AD%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E3%81%AE%E7%AB%8B%E6%A1%88%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9\"><\/span>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306f\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u7acb\u6848\u3059\u308b\u3002 <\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9<\/span><\/div>\n<ol>\n<li>\u55b6\u696d\u6226\u8853\u306e\u4f5c\u6226\uff08KPI\uff09\u304b\u3089\u30b5\u30d6KPI\u3092\u8a2d\u5b9a<\/li>\n<li>\u30b5\u30d6KPI\u304b\u3089\u55b6\u696d\u884c\u52d5\u3092\u5177\u4f53\u5316<\/li>\n<li>\u55b6\u696d\u884c\u52d5\u306b\u300c\u3044\u3064\u300d\u300c\u8ab0\u300d\u3092\u52a0\u3048\u3066\u8a08\u753b\u8868\u306b\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n<p>\u5b9f\u884c\u8cac\u4efb\u8005\u306e\u3059\u3079\u304d\u884c\u52d5\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u4f5c\u6226\uff08KPI\uff09\u306e\u7d30\u5206\u5316\u306b\u3088\u3063\u3066\u30b5\u30d6KPI\u3092\u8a2d\u5b9a\u3057\u3001\u30b5\u30d6KPI\u304b\u3089\u55b6\u696d\u884c\u52d5\u3092\u5177\u4f53\u5316\u3057\u3066\u3044\u304f\u3002 <\/p>\n<p>\u55b6\u696d\u884c\u52d5\u3092\u5177\u4f53\u5316\u3057\u3066TODO\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001\u300c\u3044\u3064\u300d\u300c\u8ab0\u300d\u3092\u52a0\u3048\u3066\u8a08\u753b\u8868\u3092\u4f5c\u6210\u3059\u308b\u3002\u305d\u306e\u969b\u3001\u55b6\u696d\u6226\u8853\u306f\u6210\u529f\u3059\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001TODO\u30ea\u30b9\u30c8\u306bPDCA\u3092\u52a0\u3048\u3066\u3001\u77ed\u3044\u30b5\u30a4\u30af\u30eb\u3067\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002 <\/p>\n<h3>\u55b6\u696d\u6226\u8853\u306e\u4f5c\u6226\uff08KPI\uff09\u304b\u3089\u30b5\u30d6KPI\u3092\u8a2d\u5b9a<\/h3>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u5b9f\u884c\u8cac\u4efb\u8005\u306b\u306f\u3001\u4f5c\u6226\uff08KPI\uff09\u304c\u4e0e\u3048\u3089\u308c\u308b\u3002\u4f8b\u3048\u3070\u3001\u4e0b\u8a18\u306e\u55b6\u696d\u6226\u7565\u4f8b\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u6226\u8853\u300cWEB\u300d\u306e\u4f5c\u6226\uff08KPI\uff09\u306f\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3068CV\u4ef6\u6570\u3060\u3002\u3053\u306e\u305f\u3081\u3001WEB\u306e\u8cac\u4efb\u8005\u306b\u306f\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u3068CV\u4ef6\u6570\u3092\u5411\u4e0a\u3059\u308b\u300d\u3068\u3044\u3046\u4f7f\u547d\u304c\u4e0e\u3048\u3089\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_4961\" style=\"width: 1638px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4961\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03.jpg\" alt=\"BtoB\u306e\u55b6\u696d\u6226\u7565\u306e\u6226\u8853\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u5b9a\" width=\"1628\" height=\"998\" class=\"size-full wp-image-4961\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03.jpg 1628w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-300x184.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-1024x628.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-768x471.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-1536x942.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/12\/ss-img03-718x440.jpg 718w\" sizes=\"(max-width: 1628px) 100vw, 1628px\" \/><p id=\"caption-attachment-4961\" class=\"wp-caption-text\">BtoB\u306e\u55b6\u696d\u6226\u7565\u306e\u6226\u8853\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u5b9a<\/p><\/div>\n<p>\u3053\u306e\u6642\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u3068CV\u4ef6\u6570\u3092\u5411\u4e0a\u3059\u308b\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u4f7f\u547d\uff08KPI\uff09\u304c\u3042\u3063\u3066\u3082\u3001\u300c\u884c\u52d5\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080\u306b\u306f\u4f55\u3092\u3059\u3079\u304d\u304b\uff1f\u304c\u660e\u78ba\u306b\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u3068CV\u4ef6\u6570\u300d\u3068\u3044\u3046KPI\u3092\u3055\u3089\u306b\u7d30\u5206\u5316\u3059\u308b\u30b5\u30d6KPI\u3092\u6c7a\u3081\u3066\u3044\u304f\u3068\u3088\u3044\u3002 <\/p>\n<p>\u30b5\u30d6KPI\u306f\u3001\u4f7f\u547d\uff08KPI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u7d30\u304b\u3044KPI\u306e\u3053\u3068\u3060\u3002\u4eca\u56de\u306e\u4f8b\u3067\u8a00\u3048\u3070\u3001\u300c\u30a2\u30af\u30bb\u30b9\u6570\u3068CV\u4ef6\u6570\u300d\u304c\u4f7f\u547d\uff08KPI\uff09\u3067\u3042\u308b\u305f\u3081\u3001\u30b5\u30d6KPI\u3068\u3057\u3066\u306f\u3001\u300cSEO\u5bfe\u7b56\u3059\u3079\u304d\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u6570\u300d\u300c\u4e0a\u4f4d\u8868\u793a\u53d6\u5f97\u6e08\u307f\u30ad\u30fc\u30ef\u30fc\u30c9\u6570\u300d\u300c\u5c0e\u7dda\u8a98\u5c0e\u7387\u300d\u300c\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306eCV\u7387\u300d\u304c\u30b5\u30d6KPI\u3068\u3057\u3066\u5fc5\u8981\u306b\u306a\u308b\u3002 <\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4f7f\u547d\uff08KPI\uff09\u3092\u3055\u3089\u306b\u30b5\u30d6KPI\u306b\u5206\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3088\u3046\u3002\u30b5\u30d6KPI\u306b\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u3088\u308a\u660e\u78ba\u306b\u3067\u304d\u308b\u304b\u3089\u3060\u3002\u30b5\u30d6KPI\u306e\u6982\u5ff5\u3092\u56f3\u89e3\u5316\u3059\u308b\u3068\u4e0b\u8a18\u56f3\u306e\u3088\u3046\u306b\u306a\u308b\u3002 <\/p>\n<div id=\"attachment_5236\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5236\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img02.jpg\" alt=\"\u4f7f\u547d\uff08KPI\uff09\u3092\u3055\u3089\u306b\u30b5\u30d6KPI\u306b\u5206\u89e3\u3059\u308b\u4f8b\" width=\"640\" height=\"434\" class=\"size-full wp-image-5236\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img02.jpg 640w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img02-300x203.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5236\" class=\"wp-caption-text\">\u4f7f\u547d\uff08KPI\uff09\u3092\u3055\u3089\u306b\u30b5\u30d6KPI\u306b\u5206\u89e3\u3059\u308b\u4f8b<\/p><\/div>\n<h3>\u30b5\u30d6KPI\u304b\u3089\u55b6\u696d\u884c\u52d5\u3092\u5177\u4f53\u5316<\/h3>\n<p>\u30b5\u30d6KPI\u306b\u5206\u89e3\u3057\u305f\u3089\u3001\u30b5\u30d6KPI\u304b\u3089\u3084\u308b\u3079\u304d\u3053\u3068\uff08TODO\uff09\u3092\u660e\u78ba\u5316\u3059\u308b\u3002\u3088\u308a\u5177\u4f53\u7684\u306aKPI\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001TODO\u3082\u660e\u78ba\u5316\u3057\u3084\u3059\u3044\u3002\u4e0a\u8ff0\u3057\u305f\u30b5\u30d6KPI\u306e\u4f8b\u304b\u3089TODO\u3092\u5177\u4f53\u5316\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306aTODO\u30ea\u30b9\u30c8\u3068\u306a\u308b\u3002 <\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>TODO<\/th>\n<th>\u6982\u8981<\/th>\n<\/tr>\n<tr>\n<td>SEO\u5bfe\u7b56\u3059\u3079\u304d\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb<\/td>\n<td>SEO\u5bfe\u7b56\u3059\u3079\u304d\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3001\u30b5\u30d6KPI\u300cSEO\u5bfe\u7b56\u3059\u3079\u304d\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u6570\u300d\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4e0a\u4f4d\u8868\u793a\u53d6\u5f97\u6e08\u307f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u78ba\u8a8d<\/td>\n<td>\u5b9f\u969b\u306bSEO\u5bfe\u7b56\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u628a\u63e1\u3057\u3001SEO\u5bfe\u7b56\u306e\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u7dda\u8a2d\u7f6e<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b\u8a98\u5c0e\u3059\u308b\u5c0e\u7dda\u3092WEB\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u3001\u30b5\u30d6KPI\u300c\u5c0e\u7dda\u8a98\u5c0e\u7387\u300d\u3092\u9ad8\u3081\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u7dda\u8a98\u5c0e\u7387\u306e\u78ba\u8a8d<\/td>\n<td>\u5b9f\u969b\u306b\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u304c\u3069\u306e\u304f\u3089\u3044\u4e0a\u304c\u3063\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306eCV\u7387\u78ba\u8a8d<\/td>\n<td>CV\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u5236\u4f5c\u3057\u3001\u30b5\u30d6KPI\u300c\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306eCV\u7387\u300d\u3092\u9ad8\u3081\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306eCV\u7387\u5411\u4e0a<\/td>\n<td>\u5b9f\u969b\u306b\u30b5\u30d6KPI\u300c\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306eCV\u7387\u300d\u304c\u6539\u5584\u3057\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h3>\u55b6\u696d\u884c\u52d5\u306b\u300c\u3044\u3064\u300d\u300c\u8ab0\u300d\u3092\u52a0\u3048\u3066\u8a08\u753b\u8868\u306b\u3059\u308b<\/h3>\n<p>TODO\u30ea\u30b9\u30c8\u306f\u300c\u55b6\u696d\u306e\u884c\u52d5\u300d\u305d\u306e\u3082\u306e\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u5404\u884c\u52d5\u306b\u5bfe\u3057\u3066\u3001\u300c\u3044\u3064\u307e\u3067\u306b\u300d\u300c\u8ab0\u304c\u3084\u308b\u304b\uff1f\uff08\u8ab0\u3068\u3084\u308b\u304b\uff1f\uff09\u300d\u3092\u6c7a\u3081\u3066\u3044\u304f\u3002\u300c\u3044\u3064\u307e\u3067\u306b\u300d\u300c\u8ab0\u304c\u3084\u308b\u304b\uff1f\uff08\u8ab0\u3068\u3084\u308b\u304b\uff1f\uff09\u300d\u3092\u6c7a\u3081\u3066\u3044\u304f\u969b\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u8a08\u753b\u8868\u3092\u4f5c\u308a\u3001\u3046\u3081\u3066\u3044\u304f\u3068\u3088\u3044\u3060\u308d\u3046\u3002 <\/p>\n<div id=\"attachment_5234\" style=\"width: 2296px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5234\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01.jpg\" alt=\"\" width=\"2286\" height=\"578\" class=\"size-full wp-image-5234\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01.jpg 2286w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-300x76.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-1024x259.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-768x194.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-1536x388.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-2048x518.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-718x182.jpg 718w\" sizes=\"(max-width: 2286px) 100vw, 2286px\" \/><p id=\"caption-attachment-5234\" class=\"wp-caption-text\">\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u306e\u30b5\u30f3\u30d7\u30eb<\/p><\/div>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u4f5c\u308b\u969b\u306b\u306f\u3001\u304b\u306a\u3089\u305aPDCA\u3082TODO\u306b\u5165\u308c\u3066\u304a\u3053\u3046\u3002\u55b6\u696d\u6226\u8853\u306f\u4e0a\u8ff0\u3057\u305f\u901a\u308a\u3001\u5177\u4f53\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u6210\u529f\u3059\u308b\u3068\u3082\u9650\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u7279\u306b\u4e0d\u5b89\u306a\u55b6\u696d\u6226\u8853\u306b\u3064\u3044\u3066\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u65e9\u304f\u3057\u3001\u7d20\u65e9\u304f\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306b\u8a08\u753b\u7acb\u3066\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002 <\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u55b6\u696d\u6226\u8853\u306e\u5b9f\u884c\u8cac\u4efb\u8005\u304c\u4f5c\u6210\u3057\u3001\u6226\u7565\u7acb\u6848\u3057\u305f\u62c5\u5f53\u8005\u304c\u96c6\u7d04\u3059\u308b\u3068\u3001\u55b6\u696d\u6226\u7565\u5168\u4f53\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3068\u306a\u308b\u3002 <\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%90%E7%84%A1%E6%96%99DL%E3%80%91%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E5%96%B6%E6%A5%AD%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E3%81%AE%E3%83%86%E3%83%B3%E3%83%97%E3%83%AC%E3%83%BC%E3%83%88%E3%83%BB%E3%83%95%E3%82%A9%E3%83%BC%E3%83%9E%E3%83%83%E3%83%88%EF%BC%88%E3%82%A8%E3%82%AF%E3%82%BB%E3%83%AB%EF%BC%89\"><\/span>\u3010\u7121\u6599DL\u3011\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_5234\" style=\"width: 2296px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5234\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01.jpg\" alt=\"\" width=\"2286\" height=\"578\" class=\"size-full wp-image-5234\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01.jpg 2286w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-300x76.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-1024x259.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-768x194.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-1536x388.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-2048x518.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-718x182.jpg 718w\" sizes=\"(max-width: 2286px) 100vw, 2286px\" \/><p id=\"caption-attachment-5234\" class=\"wp-caption-text\">\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u306e\u30b5\u30f3\u30d7\u30eb<\/p><\/div>\n<p>\u4e0a\u8a18\u3067\u3054\u7d39\u4ecb\u3057\u305f\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u30a8\u30af\u30bb\u30eb\u3092\u4e0b\u8a18\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308b\u306e\u3067\u3001\u7c21\u5358\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3042\u308b\u304c\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u5e78\u3044\u3067\u3042\u308b\u3002 <\/p>\n<p>\u4f7f\u3044\u65b9\u306f\u3001\u307e\u305a\u4f7f\u547d\uff08KPI\uff09\u3092\u5b9a\u3081\u3088\u3046\u3002\u4f8b\u3067\u306f\u300c\u30a2\u30af\u30bb\u30b9\u6570\u3068CV\u4ef6\u6570\u300d\u3092\u6307\u6a19\u306b\u3057\u3066\u3044\u308b\u3002\u7d9a\u3044\u3066\u3001\u305d\u306eKPI\u3092\u9032\u6357\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08TODO\uff09\u3092\u3067\u304d\u308b\u3060\u3051\u66f8\u304d\u51fa\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u5404\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308bKPI\u3001\u3064\u307e\u308a\u30b5\u30d6\u3068\u3057\u3066\u306eKPI\u3092\u8a18\u8f09\u3057\u3066\u3044\u304f\u3002 <\/p>\n<p>\u6700\u5f8c\u306b\u3001\u305d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8ab0\u304c\u3084\u308b\u304b\u3092\u6c7a\u3081\u305f\u3089\u3001\u3042\u3068\u306f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7b56\u5b9a\u3059\u308b\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u3056\u3063\u304f\u308a\u3057\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u306f\u306a\u304f\u8ab0\u304c\u898b\u3066\u3082\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3066\u308b\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u4f5c\u308c\u308b\u3002 <\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/ss-action-plan.xlsx\" class=\"su-button su-button-style-default\" style=\"color:#000000;background-color:#00bfff;border-color:#0099cc;border-radius:0px\" target=\"_self\"><span style=\"color:#000000;padding:6px 18px;font-size:14px;line-height:21px;border-color:#4dd3ff;border-radius:0px;text-shadow:none\"><i class=\"sui sui-arrow-circle-right\" style=\"font-size:14px;color:#000000\"><\/i> \u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u306e\u30b5\u30f3\u30d7\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/span><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E3%81%AE%E5%85%B7%E4%BD%93%E4%BE%8B\"><\/span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u5177\u4f53\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u5177\u4f53\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304f\u3002\u81ea\u8eab\u304c\u95a2\u308f\u308b\u90e8\u9580\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002 <\/p>\n<h3>\u65b0\u898f\u55b6\u696d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u4f8b<\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u4f7f\u547d\uff08KPI\uff09<\/th>\n<th>TODO<\/th>\n<th>\u30b5\u30d6KPI<\/th>\n<th>\u8ab0\u304c\u30fb\u8ab0\u3068\u3084\u308b\u304b<\/th>\n<\/tr>\n<tr>\n<th rowspan=\"4\">\u65b0\u898f\u5546\u8ac7\u3092\u6708\u959320\u4ef6\u5275\u51fa\u3059\u308b<\/th>\n<td>\u8a8d\u77e5\u62e1\u5927\u306e\u5e83\u544a\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u5e83\u544a\u6d41\u5165\u6570<\/li>\n<li>CTR<\/li>\n<li>CPC<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1 <\/li>\n<li>\u5e83\u544a\u4ee3\u7406\u5e97<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u7528\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u5236\u4f5c\u3057\u5c0e\u7dda\u3092\u6574\u5099\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u5236\u4f5c\u672c\u6570<\/li>\n<li>DL\u6570<\/li>\n<li>LP\u306eCVR<\/li>\n<\/ul>\n<\/td>\n<td>\u30de\u30fc\u30b1<\/td>\n<\/tr>\n<tr>\n<td>\u5c55\u793a\u4f1a\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u884c\u3046<\/td>\n<td>\n<ul>\n<li>\u7533\u8fbc\u6570 <\/li>\n<li>\u53c2\u52a0\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1 <\/li>\n<li>\u55b6\u696d<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u5373\u6642\u30d5\u30a9\u30ed\u30fc\u3057\u5546\u8ac7\u5316\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u521d\u56de\u63a5\u89e648\u6642\u9593\u4ee5\u5185\u7387<\/li>\n<li>\u5546\u8ac7\u5316\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/li>\n<li>\u55b6\u696d<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u65b0\u898f\u55b6\u696d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306f\u3001\u8a8d\u77e5\u62e1\u5927\u2192\u30ea\u30fc\u30c9\u7372\u5f97\u2192\u5373\u6642\u30d5\u30a9\u30ed\u30fc\u2192\u5546\u8ac7\u5316\u307e\u3067\u306e\u6d41\u308c\u3092\u4e00\u6c17\u901a\u8cab\u3067\u8a2d\u8a08\u3059\u308b\u306e\u304c\u8981\u3067\u3042\u308b\u3002\u4f8b\u306b\u3042\u308b\u5e83\u544a\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u5c55\u793a\u4f1a\u306f\u300c\u5b9f\u65bd\u3057\u305f\u300d\u3060\u3051\u3067\u306f\u6210\u679c\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u3001\u30b5\u30d6KPI\u3067\u8a70\u307e\u308a\u7b87\u6240\u3092\u7279\u5b9a\u3067\u304d\u308b\u5f62\u306b\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3060\u308d\u3046\u3002 <\/p>\n<h3>\u30eb\u30fc\u30c8\u55b6\u696d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u4f8b<\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u4f7f\u547d\uff08KPI\uff09<\/th>\n<th>TODO<\/th>\n<th>\u30b5\u30d6KPI<\/th>\n<th>\u8ab0\u304c\u30fb\u8ab0\u3068\u3084\u308b\u304b<\/th>\n<\/tr>\n<tr>\n<th rowspan=\"4\">\u65e2\u5b58\u58f2\u4e0a\u306e\u524d\u5e74\u6bd4110%\u3092\u9054\u6210\u3059\u308b<\/th>\n<\/th>\n<td>\u65b0\u898f\u8ab2\u984c\u306e\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u8abf\u67fb\u5b9f\u65bd\u793e\u6570<\/li>\n<li>\u8ab2\u984c\u628a\u63e1\u4ef6\u6570<\/li>\n<\/ul>\n<\/td>\n<td>\u30eb\u30fc\u30c8\u55b6\u696d\u62c5\u5f53<\/td>\n<\/tr>\n<tr>\n<td>\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u63d0\u6848\u3092\u884c\u3046<\/td>\n<td>\n<ul>\n<li>\u63d0\u6848\u4ef6\u6570<\/li>\n<li>\u6848\u4ef6\u5316\u7387<\/li>\n<li>\u53d7\u6ce8\u91d1\u984d<\/li>\n<\/ul>\n<\/td>\n<td>\u30eb\u30fc\u30c8\u55b6\u696d\u62c5\u5f53<\/td>\n<\/tr>\n<tr>\n<td>\u89e3\u7d04\u306e\u5146\u5019\u3092\u691c\u77e5\u3057\u3001\u66f4\u65b0\u30fb\u7d99\u7d9a\u306e\u969c\u5bb3\u3092\u6f70\u3059<\/td>\n<td>\n<ul>\n<li>\u30a2\u30e9\u30fc\u30c8\u5bfe\u5fdc48\u6642\u9593\u4ee5\u5185\u7387<\/li>\n<li>\u89e3\u7d04\u4e88\u5099\u8ecd\u306e\u5bfe\u5fdc\u4ef6\u6570<\/li>\n<\/ul>\n<\/td>\n<td>\u30eb\u30fc\u30c8\u55b6\u696d\u62c5\u5f53<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30eb\u30fc\u30c8\u55b6\u696d\u306f\u3001\u3044\u304d\u306a\u308a\u63d0\u6848\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u65b0\u898f\u8ab2\u984c\u306e\u8abf\u67fb\u3068\u72b6\u6cc1\u628a\u63e1\u3092\u512a\u5148\u3059\u308b\u3002\u9867\u5ba2\u306e\u73fe\u72b6\u304c\u898b\u3048\u308b\u3068\u3001\u63d0\u6848\u304c\u62bc\u3057\u58f2\u308a\u306b\u306a\u3089\u305a\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u53d7\u6ce8\u7387\u304c\u4e0a\u304c\u308b\u305f\u3081\u3060\u3002 <\/p>\n<p>\u4e00\u65b9\u3067\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308b\u58f2\u4e0a\u3060\u3051\u3092\u8ffd\u3046\u3068\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306e\u8abf\u67fb\u304c\u8584\u304f\u306a\u308a\u3001\u7121\u7406\u306a\u63d0\u6848\u306b\u3088\u3063\u3066\u95a2\u4fc2\u6027\u304c\u60aa\u5316\u3059\u308b\u5371\u967a\u6027\u304c\u3042\u308b\u70b9\u306b\u306f\u6ce8\u610f\u3057\u3088\u3046\u3002 <\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u4f8b<\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u4f7f\u547d\uff08KPI\uff09<\/th>\n<th>TODO<\/th>\n<th>\u30b5\u30d6KPI<\/th>\n<th>\u8ab0\u304c\u30fb\u8ab0\u3068\u3084\u308b\u304b<\/th>\n<\/tr>\n<tr>\n<th rowspan=\"4\">\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3092\u6708\u959325\u4ef6\u5275\u51fa\u3059\u308b<\/th>\n<\/th>\n<td>\u96fb\u8a71\u30d5\u30a9\u30ed\u30fc\u55b6\u696d\u3092\u5b9f\u65bd\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u30b3\u30fc\u30eb\u6570<\/li>\n<li>\u63a5\u7d9a\u7387<\/li>\n<li>\u30a2\u30dd\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u63a5\u70b9\u3092\u5897\u3084\u3057\u53cd\u5fdc\u3092\u53d6\u308b<\/td>\n<td>\n<ul>\n<li>\u914d\u4fe1\u6570<\/li>\n<li>\u958b\u5c01\u7387<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387<\/li>\n<li>\u8fd4\u4fe1\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/li>\n<li>\u30de\u30fc\u30b1<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u8ab2\u984c\u30d2\u30e4\u30ea\u30f3\u30b0\u3092\u884c\u3044\u5546\u8ac7\u5316\u3067\u304d\u308b\u304b\u5224\u65ad\u3092\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u30d2\u30e4\u30ea\u30f3\u30b0\u5b8c\u4e86\u6570<\/li>\n<li>\u8ab2\u984c\u628a\u63e1\u6570<\/li>\n<li>BANT\u53d6\u5f97\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/td>\n<\/tr>\n<tr>\n<td>\u5546\u8ac7\u306e\u8cea\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u9023\u643a\u3092\u5fb9\u5e95\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u55b6\u696d\u304b\u3089\u306e\u5dee\u3057\u623b\u3057\u738710%\u4ee5\u4e0b<\/li>\n<li>\uff08\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u738790\uff05\u4ee5\u4e0a\uff09<\/li>\n<\/ul>\n<\/td>\n<td>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u8a08\u753b\u306f\u300c\u91cf\uff08\u63a5\u70b9\u56de\u6570\uff09\u300d\u3068\u300c\u8cea\uff08\u5546\u8ac7\u306e\u6df1\u3055\uff09\u300d\u3092\u4e21\u7acb\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u96fb\u8a71\u3068\u30e1\u30fc\u30eb\u306e\u6d3b\u52d5\u91cf\u3060\u3051\u3092\u8ffd\u3046\u3068\u3001\u5f62\u3060\u3051\u306e\u30a2\u30dd\u304c\u5897\u3048\u3066\u30d5\u30a3\u30fc\u30eb\u30c9\u5074\u3067\u5931\u901f\u3057\u3084\u3059\u3044\u306e\u3067\u3001\u5dee\u3057\u623b\u3057\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u30b5\u30d6KPI\u3068\u3057\u3066\u5fc5\u305a\u7f6e\u304f\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u3002<\/p>\n<h3>\u5e83\u544a\u90e8\u9580\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u4f8b<\/h3>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u4f7f\u547d\uff08KPI\uff09<\/th>\n<th>TODO<\/th>\n<th>\u30b5\u30d6KPI<\/th>\n<th>\u8ab0\u304c\u30fb\u8ab0\u3068\u3084\u308b\u304b<\/th>\n<\/tr>\n<tr>\n<th rowspan=\"4\">CV\u3092\u6708\u9593100\u4ef6\u7372\u5f97\u3059\u308b<\/th>\n<\/th>\n<td>\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u8a34\u6c42\u8ef8\u3092\u8a2d\u8a08\u3057\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u69cb\u6210\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u5e83\u544a\u30ad\u30fc\u30ef\u30fc\u30c9\u6570<\/li>\n<li>\u691c\u7d22\u8a9e\u53e5\u9664\u5916\u6570<\/li>\n<li>\u5e83\u544a\u30af\u30ea\u30c3\u30af\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1<\/li>\n<li>\u5e83\u544a\u4ee3\u7406\u5e97<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>LP\u3068\u5e83\u544a\u6587\u306e\u6574\u5408\u6027\u3092\u9ad8\u3081\u3001CV\u5c0e\u7dda\u3092\u6700\u9069\u5316\u3059\u308b<\/td>\n<td>\n<ul>\n<li>\u30d5\u30a9\u30fc\u30e0\u96e2\u8131\u7387<\/li>\n<li>\u76f4\u5e30\u7387<\/li>\n<li>\u30d5\u30a9\u30fc\u30e0\u8a98\u5c0e\u7387<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1<\/li>\n<li>\u5e83\u544a\u4ee3\u7406\u5e97<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306eAB\u30c6\u30b9\u30c8\u3092\u56de\u3059<\/td>\n<td>CVR<\/td>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1<\/li>\n<li>\u5e83\u544a\u4ee3\u7406\u5e97<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u52b9CV\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u6761\u4ef6\u8a2d\u8a08\u30fb\u9664\u5916\u8a2d\u5b9a\u3092\u884c\u3046<\/td>\n<td>\n<ul>\n<li>\u7121\u52b9CV\u7387<\/li>\n<li>\u6709\u52b9\u30ea\u30fc\u30c9\u7387<\/li>\n<li>CPA<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30de\u30fc\u30b1<\/li>\n<li>\u5e83\u544a\u4ee3\u7406\u5e97<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u5e83\u544a\u90e8\u9580\u306e\u8a08\u753b\u3067\u91cd\u8981\u306a\u306e\u306f\u300cCV\u6570\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u6709\u52b9\u306aCV\uff08\u55b6\u696d\u306b\u3064\u306a\u304c\u308bCV\uff09\u300d\u3092\u4f7f\u547d\u306b\u7f6e\u304f\u3053\u3068\u3067\u3042\u308b\u3002\u826f\u3044\u8a08\u753b\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u8a2d\u8a08\u3001LP\u6700\u9069\u5316\u3001AB\u30c6\u30b9\u30c8\u3001\u7121\u52b9CV\u5bfe\u7b56\u304c\u30bb\u30c3\u30c8\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u6570\u5b57\u3092\u898b\u3066\u6539\u5584\u3092\u56de\u305b\u308b\u3002\u7279\u306bBtoB\u306f\u300c\u8cc7\u6599\u8acb\u6c42\u306f\u591a\u3044\u304c\u5546\u8ac7\u306b\u306a\u3089\u306a\u3044\u300d\u304c\u8d77\u304d\u3084\u3059\u3044\u306e\u3067\u3001\u7121\u52b9CV\u7387\u3084\u6709\u52b9\u30ea\u30fc\u30c9\u7387\u3092\u30b5\u30d6KPI\u3068\u3057\u3066\u5fc5\u305a\u7ba1\u7406\u3057\u305f\u3044\u3002 <\/p>\n<p>\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u60aa\u3044\u4f8b\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u3084CTR\u3060\u3051\u3092\u8ffd\u3044\u3001\u30d5\u30a9\u30fc\u30e0\u3084CV\u5f8c\u306e\u8cea\u3092\u898b\u306a\u3044\u3053\u3068\u3060\u3002\u307e\u305f\u3001\u4e88\u7b97\u6d88\u5316\u304c\u76ee\u7684\u5316\u3057\u3001\u691c\u7d22\u8a9e\u53e5\u306e\u9664\u5916\u3084LP\u6539\u5584\u306a\u3069\u5730\u9053\u306a\u6700\u9069\u5316\u304c\u8a08\u753b\u304b\u3089\u629c\u3051\u308b\u3068\u3001CV\u304c\u5897\u3048\u3066\u3082\u55b6\u696d\u8ca0\u8377\u3060\u3051\u304c\u4e0a\u304c\u3063\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002 <\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E5%96%B6%E6%A5%AD%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E7%AB%8B%E6%A1%88%E5%BE%8C%E3%81%AE%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u7acb\u6848\u5f8c\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u3066\u3082\u3001\u5b9f\u969b\u306b\u6d3b\u7528\u3067\u304d\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u7acb\u6848\u3059\u308b\u610f\u5473\u304c\u306a\u3044\u3002\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u305f\u3089\u3001\u4e0b\u8a18\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3089\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u7acb\u6848\u5f8c\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8 <\/span><\/div>\n<ol>\n<li>\u5b9f\u73fe\u3067\u304d\u308b\u8a08\u753b\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>\u5b9a\u91cf\u7684\u306a\u76ee\u6a19\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>PDCA\u3092\u56de\u305b\u3066\u3044\u308b\u304b<\/li>\n<\/ol>\n<\/div>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u5b9f\u73fe\u6027\u304c\u306a\u304b\u3063\u305f\u308a\u3001\u5b9a\u91cf\u7684\u306a\u76ee\u6a19\u3092\u7acb\u3066\u3089\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u9042\u884c\u3057\u305f\u3068\u3053\u308d\u3067\u6210\u679c\u306f\u671f\u5f85\u3067\u304d\u306a\u3044\u3002\u55b6\u696d\u62c5\u5f53\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u5b9f\u73fe\u3067\u304d\u308b\u8a08\u753b\u304b\u3001\u5b9a\u91cf\u7684\u306a\u76ee\u6a19\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u307e\u305f\u3001\u6700\u521d\u306b\u7acb\u3066\u305f\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3067\u6210\u679c\u304c\u51fa\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u6539\u5584\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002 <\/p>\n<h3>\u5b9f\u73fe\u3067\u304d\u308b\u8a08\u753b\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/h3>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306b\u5b9f\u73fe\u306e\u898b\u8fbc\u307f\u304c\u306a\u3051\u308c\u3070\u3001\u5b9f\u65bd\u3057\u3066\u3082\u6210\u679c\u3092\u671f\u5f85\u3067\u304d\u306a\u3044\u3002\u5b9f\u73fe\u6027\u306e\u306a\u3044\u8a08\u753b\u306e\u4ee3\u8868\u4f8b\u306b\u306f\u3001\u6b32\u671b\u306e\u307e\u307e\u306b\u9ad8\u3044\u58f2\u4e0a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3046\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u308b\u3002\u4f8b\u3048\u3070\u3001\u81ea\u793e\u306e\u30b9\u30ad\u30eb\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u9867\u5ba2\u6570\u304c\u305d\u3082\u305d\u3082\u56fd\u5185\u3067\u306f\u6e80\u305f\u305b\u306a\u3044\u5834\u5408\u3060\u3002 <\/p>\n<p>\u9ad8\u3044\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u304c\u305f\u3081\u306b\u5b9f\u73fe\u306e\u96e3\u3057\u3044\u8a08\u753b\u3092\u7acb\u3066\u305f\u5834\u5408\u3001\u8a08\u753b\u304c\u5931\u6557\u306b\u7d42\u308f\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u62c5\u5f53\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u305f\u5f8c\u306f\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u304b\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3067\u884c\u3048\u308b\u3082\u306e\u304b\u3001\u305d\u308c\u3060\u3051\u306e\u6570\u5024\u3092\u9054\u6210\u3059\u308b\u3060\u3051\u306e\u9867\u5ba2\u6570\uff08\u5e02\u5834\u898f\u6a21\uff09\u304c\u3042\u308b\u304b\uff1f\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<h3>\u5b9a\u91cf\u7684\u306a\u76ee\u6a19\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/h3>\n<p>\u7acb\u6848\u3057\u305f\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u76ee\u6a19\u304c\u5b9a\u91cf\u7684\u3067\u306a\u3044\u3068\u3001\u5b9f\u884c\u8cac\u4efb\u8005\u306f\u4f55\u3092\u3069\u308c\u3060\u3051\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u3002\u4f8b\u3048\u3070\u3001\u300c\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u76ee\u6a19\u306e\u5834\u5408\u3001\u3044\u3064\u307e\u3067\u306b\u3069\u308c\u3060\u3051\u306e\u5546\u8ac7\u6570\u3092\u5897\u3084\u305b\u3070\u3088\u3044\u306e\u304b\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u884c\u52d5\u3082\u66d6\u6627\u306b\u306a\u3063\u3066\u3044\u308b\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3067\u3042\u308bKGI\u304b\u3089\u9006\u7b97\u3057\u3066KPI\u306e\u76ee\u6a19\u5024\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u307b\u3057\u3044\u3002\u306a\u304a\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u5b9a\u91cf\u5316\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300cSMART\u300d\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u300cSMART\u300d\u306f\u4ee5\u4e0b\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3002 <\/p>\n<div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>SMART <\/span><\/div>\n<ol>\n<li>Specific\uff08\u660e\u78ba\u6027\uff09<\/li>\n<li>Measurabe\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09<\/li>\n<li>Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09<\/li>\n<li>Related\uff08\u95a2\u9023\u6027\uff09<\/li>\n<li>Time-bounded\uff08\u9069\u6642\u6027\uff09<\/li>\n<\/ol>\n<\/div>\n<h3>PDCA\u3092\u56de\u305b\u3066\u3044\u308b\u304b<\/h3>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u9042\u884c\u3057\u3066\u3001KPI\u3092\u52b9\u7387\u7684\u306b\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001PDCA\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002PDCA\u3068\u306f\u3001\u300cPlan\uff08\u8a08\u753b\uff09\u3001Do\uff08\u5b9f\u884c\uff09\u3001Check\uff08\u8a55\u4fa1\uff09\u3001Action\uff08\u6539\u5584\uff09\u300d\u3068\u3044\u3063\u305f\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u9042\u884c\u3057\u3066\u3082\u3001\u3059\u3050\u306b\u6210\u679c\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u8a08\u753b\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u306f\u3001\u76ee\u6a19\u9054\u6210\u306e\u5ea6\u5408\u3044\u3092\u5206\u6790\u3057\u3066\u3001\u6539\u5584\u3059\u3079KPI\u3084\u5177\u4f53\u7b56\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002PDCA\u3092\u6020\u3063\u305f\u5834\u5408\u306f\u3001\u6210\u679c\u306e\u51fa\u306a\u3044\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u9042\u884c\u3057\u7d9a\u3051\u308b\u3053\u3068\u3068\u306a\u308b\u305f\u3081\u3001\u5fc5\u305aPDCA\u3092\u304a\u3053\u306a\u3063\u3066\u307b\u3057\u3044\u3002 <\/p>\n<p>PDCA\u306e\u5177\u4f53\u7684\u306a\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3092\u53c2\u7167\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002 <\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/sales-strategy-pdca\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss06-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u3068\u30ec\u30dd\u30fc\u30c8\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u3092\u5177\u4f53\u4f8b\u3068\u3042\u308f\u305b\u3066\u89e3\u8aac\u3010\u30b5\u30f3\u30d7\u30eb\u30b7\u30fc\u30c8\u4ed8\u3011<\/p><span class=\"date\">2023\u5e742\u670825\u65e5<\/span><\/div><\/a><\/div>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E8%A8%88%E7%94%BB%EF%BC%88%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%97%E3%83%A9%E3%83%B3%EF%BC%89%E3%82%92%E7%AB%8B%E3%81%A6%E3%82%89%E3%82%8C%E3%81%AA%E3%81%84%E5%8E%9F%E5%9B%A0\"><\/span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u3066\u3089\u308c\u306a\u3044\u539f\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u3066\u3089\u308c\u306a\u3044\u539f\u56e0\u306f\u3001\u6b21\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u3066\u3089\u308c\u306a\u3044\u539f\u56e0<\/span><\/div>\n<ul>\n<li>\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u8a08\u753b\u306e\u9055\u3044\u3092\u7406\u89e3\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n<li>KPI\u304c\u66d6\u6627\u3067\u3001\u884c\u52d5\u306b\u5206\u89e3\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n<li>\u55b6\u696d\u6226\u8853\u3054\u3068\u306e\u5f79\u5272\u30fb\u5b9f\u884c\u8cac\u4efb\u8005\u304c\u4e0d\u660e\u78ba<\/li>\n<li>PDCA\u3092\u524d\u63d0\u306b\u3057\u305f\u8a08\u753b\u306b\u306a\u3063\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n<\/div>\n<p>\u55b6\u696d\u8a08\u753b\u304c\u4f5c\u308c\u306a\u3044\u3068\u304d\u306f\u3001\u80fd\u529b\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u300c\u4f55\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u7b56\u5b9a\u3059\u308c\u3070\u3044\u3044\u304b\u300d\u306e\u524d\u63d0\u304c\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u591a\u3044\u3002<\/p>\n<h3>\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u8a08\u753b\u306e\u9055\u3044\u3092\u7406\u89e3\u3067\u304d\u3066\u3044\u306a\u3044<\/h3>\n<p>\u7b2c\u4e00\u306b\u3001\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u8a08\u753b\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u5fc5\u9808\u6761\u4ef6\u3060\u3002\u5178\u578b\u4f8b\u306f\u300c\u55b6\u696d\u6226\u7565\uff1d\u55b6\u696d\u8a08\u753b\u300d\u3060\u3068\u601d\u3044\u8fbc\u307f\u3001\u65b9\u91dd\u3084\u76ee\u6a19\u3092\u4f5c\u3063\u305f\u6bb5\u968e\u3067<strong>\u201c\u3084\u308b\u3053\u3068\u306f\u6c7a\u307e\u3063\u305f\u201d<\/strong>\u3068\u932f\u899a\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3067\u3042\u308b\u3002 <\/p>\n<p>\u4f8b\u3048\u3070\u300c\u88fd\u9020\u696d\u306e\u65b0\u898f\u958b\u62d3\u3092\u5f37\u5316\u3059\u308b\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u306f\u65b9\u5411\u6027\u3068\u3057\u3066\u306f\u6b63\u3057\u3044\u304c\u3001\u3053\u308c\u3060\u3051\u3067\u306f\u73fe\u5834\u304c\u5177\u4f53\u7684\u306b\u4f55\u3092\u3084\u308b\u3079\u304d\u304b\u304c\u6c7a\u307e\u3089\u306a\u3044\u3002\u76ee\u6a19\u3092\u6c7a\u3081\u305f\u4eba\u306e\u982d\u306e\u4e2d\u306b\u306f\u3042\u308b\u306e\u3060\u308d\u3046\u304c\u3001\u5927\u4e8b\u306a\u306e\u306f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u308b\u62c5\u5f53\u8005\u3068\u540c\u671f\u3059\u308b\u3053\u3068\u3060\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u884c\u52d5\u3068\u8cac\u4efb\u3068\u671f\u9650\u306e\u5177\u4f53\u5316\u3067\u3042\u308b\u3002\u6226\u7565\u306f\u300c\u3069\u3053\u3067\u52dd\u3064\u304b\u300d\u3092\u6c7a\u3081\u308b\u3082\u306e\u3001\u8a08\u753b\u306f\u300c\u3069\u3046\u5b9f\u884c\u3059\u308b\u304b\u300d\u3092\u6c7a\u3081\u308b\u3082\u306e\u3060\u3002\u3053\u306e\u533a\u5225\u304c\u306a\u3044\u3068\u3001\u8cc7\u6599\u3060\u3051\u7acb\u6d3e\u3067\u3001\u5b9f\u884c\u3067\u304d\u306a\u3044\u72b6\u614b\u306b\u306a\u308b\u3002 <\/p>\n<h3>KPI\u304c\u66d6\u6627\u3067\u3001\u884c\u52d5\u306b\u5206\u89e3\u3067\u304d\u3066\u3044\u306a\u3044<\/h3>\n<p>KPI\u304c\u66d6\u6627\u3060\u3068\u3001\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u5206\u89e3\u3067\u304d\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u8a08\u753b\u304c\u4f5c\u308c\u306a\u3044\u3002\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u300c\u5546\u8ac7\u3092\u5897\u3084\u3059\u300d\u3067\u6b62\u307e\u3063\u3066\u3044\u308b\u72b6\u614b\u3067\u306f\u3001\u4f55\u3092\u3069\u308c\u3060\u3051\u3084\u308c\u3070\u3088\u3044\u304b\u304c\u6c7a\u307e\u3089\u306a\u3044\u3060\u308d\u3046\u3002\u305d\u3046\u306a\u308b\u3068\u9032\u6357\u306e\u5224\u65ad\u3082\u3067\u304d\u305a\u3001\u8a08\u753b\u304c<strong>\u201c\u6c17\u5408\u3044\u3068\u6839\u6027\u201d<\/strong>\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002 <\/p>\n<p>KPI\u306f\u3001\u884c\u52d5\u306b\u843d\u3068\u3057\u3053\u3081\u308b\u7c92\u5ea6\u307e\u3067\u5177\u4f53\u5316\u3057\u3066\u521d\u3081\u3066\u610f\u5473\u3092\u6301\u3064\u3002\u4f8b\u3048\u3070\u300c\u5546\u8ac7\u3092\u5897\u3084\u3059\u300d\u3092\u300c\u6708\u9593\u65b0\u898f\u5546\u8ac720\u4ef6\u300d\u306e\u3088\u3046\u306b\u6570\u5024\u5316\u3057\u3001\u305d\u3053\u304b\u3089\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u30d6\u30ec\u30b9\u30c8\u3059\u308c\u3070\u3001\u300c\u6709\u52b9\u30ea\u30fc\u30c9\u6570\u300d\u300c\u521d\u56de\u63a5\u89e648\u6642\u9593\u4ee5\u5185\u7387\u300d\u300c\u5546\u8ac7\u5316\u7387\u300d\u306a\u3069\u306e\u30b5\u30d6KPI\u304c\u67d4\u8edf\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u3002 <\/p>\n<h3>\u55b6\u696d\u6226\u8853\u3054\u3068\u306e\u5f79\u5272\u30fb\u5b9f\u884c\u8cac\u4efb\u8005\u304c\u4e0d\u660e\u78ba<\/h3>\n<p>\u55b6\u696d\u6226\u8853\u3054\u3068\u306e\u5f79\u5272\u3084\u5b9f\u884c\u8cac\u4efb\u8005\u304c\u4e0d\u660e\u78ba\u3060\u3068\u3001\u300c\u8ab0\u304c\u4f55\u3092\u3084\u308b\u306e\u304b\u300d\u304c\u6c7a\u307e\u3089\u305a\u3001\u8a08\u753b\u306f\u7acb\u3066\u3089\u308c\u306a\u3044\u3002\u7279\u306b\u591a\u3044\u306e\u304c\u300c\u55b6\u696d\u90e8\u5168\u4f53\u3067\u9811\u5f35\u308b\u300d\u3068\u3044\u3046\u72b6\u614b\u3067\u3042\u308b\u3002\u3053\u306e\u72b6\u614b\u3067\u306f\u3001\u30bf\u30b9\u30af\u304c\u5b99\u306b\u6d6e\u304d\u3001\u512a\u5148\u9806\u4f4d\u3082\u6c7a\u307e\u3089\u305a\u3001\u7d50\u5c40\u306f\u5404\u81ea\u304c\u81ea\u5206\u306e\u3084\u308a\u3084\u3059\u3044\u3053\u3068\u3060\u3051\u3092\u3084\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u91cd\u8981\u306a\u65bd\u7b56\u307b\u3069\u624b\u4ed8\u304b\u305a\u306b\u306a\u308b\u3002 <\/p>\n<p>\u55b6\u696d\u8a08\u753b\u3067\u306f\u3001\u6226\u8853\u3054\u3068\u306b\u5b9f\u884c\u8cac\u4efb\u8005\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u8a8d\u77e5\u62e1\u5927\u306f\u8ab0\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u8ab0\u3001\u30d5\u30a9\u30ed\u30fc\u306f\u8ab0\u3001\u65e2\u5b58\u306e\u6398\u308a\u8d77\u3053\u3057\u306f\u8ab0\u3001\u3068\u3044\u3063\u305f\u3088\u3046\u306b<strong>\u201c\u8ab0\u306e\u30bf\u30b9\u30af\u304b\u201d<\/strong>\u3092\u660e\u78ba\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 <\/p>\n<h3>PDCA\u3092\u524d\u63d0\u306b\u3057\u305f\u8a08\u753b\u306b\u306a\u3063\u3066\u3044\u306a\u3044<\/h3>\n<p>PDCA\u3092\u524d\u63d0\u306b\u3057\u306a\u3044\u55b6\u696d\u8a08\u753b\u306f\u5f62\u9ab8\u5316\u3057\u3084\u3059\u3044\u3002\u4e00\u5ea6\u4f5c\u3063\u305f\u8a08\u753b\u3092\u4fee\u6b63\u3057\u306a\u3044\u307e\u307e\u8d70\u308b\u3068\u3001\u30ba\u30ec\u304c\u51fa\u3066\u3082\u8ecc\u9053\u4fee\u6b63\u304c\u96e3\u3057\u3044\u305f\u3081\u3060\u3002\u300c\u3084\u3063\u3066\u307f\u3066\u3001\u6539\u5584\u3059\u308b\u300d\u3068\u3044\u3046\u8a8d\u8b58\u304c\u306a\u3044\u3068\u3001\u300c\u610f\u5473\u3092\u611f\u3058\u306a\u3044\u304c\u9054\u6210\u3057\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u300d\u611f\u899a\u306b\u306a\u308a\u5e33\u5c3b\u5408\u308f\u305b\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u305d\u3082\u305d\u3082\u55b6\u696d\u6d3b\u52d5\u306f\u5916\u90e8\u8981\u56e0\uff08\u5e02\u5834\u3084\u7af6\u5408\u306a\u3069\uff09\u3067\u60f3\u5b9a\u901a\u308a\u306b\u3044\u304b\u306a\u3044\u306e\u304c\u666e\u901a\u3067\u3042\u308a\u3001\u5931\u6557\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u306a\u3044\u8a08\u753b\u306f\u7834\u7dbb\u3057\u3084\u3059\u3044\u3002 <\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u300c\u3067\u304d\u306a\u304b\u3063\u305f\u304b\u3089\u76ee\u6a19\u3092\u4e0b\u3052\u308b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3088\u308a\u6b63\u3057\u3044\u6253\u3061\u624b\u306b\u5909\u3048\u308b\u300d\u3053\u3068\u3067\u3042\u308b\u3002\u6570\u5024\u3092\u898b\u3066\u3001\u3069\u3053\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3057\u3001TODO\u306e\u9806\u756a\u3084\u91cf\u3001\u62c5\u5f53\u3001\u624b\u6bb5\u3092\u8abf\u6574\u3059\u308b\u524d\u63d0\u3067\u8a2d\u8a08\u3059\u308c\u3070\u3001\u8a08\u753b\u306f<strong>\u201c\u5f62\u9ab8\u5316\u3055\u308c\u305f\u5f62\u3060\u3051\u306e\u4ed5\u7d44\u307f\u201d<\/strong>\u3067\u306f\u306a\u304f<strong>\u201c\u4f1a\u793e\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u4ed5\u7d44\u307f\u201d<\/strong>\u306b\u306a\u308b\u3002 <\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" target=\"_blank\">\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u30b5\u30f3\u30d7\u30eb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4ea4\u3048\u306a\u304c\u3089\u3054\u7d39\u4ecb\u3057\u305f\u3002\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306f\u3001\u55b6\u696d\u6226\u7565\u304c\u7acb\u6848\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u7b56\u5b9a\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u307e\u305a\u306f\u55b6\u696d\u6226\u7565\u7acb\u6848\u304b\u3089\u59cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u306e\u6226\u7565\u7acb\u6848\u306e\u904e\u7a0b\u3067\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3059\u308b\u3002\u5168\u4f53\u306e\u6d41\u308c\u3092\u307e\u3068\u3081\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u3066\u308b\u4e3b\u306a\u6d41\u308c<\/span><\/div>\n<ol>\n<li>\u55b6\u696d\u76ee\u6a19\u3092\u6c7a\u3081\u308b\uff08KGI\u3068KPI\uff09<\/li>\n<li>\u55b6\u696d\u6226\u7565\u306b\u5fc5\u8981\u306a\u4e8b\u524d\u5206\u6790\u3092\u884c\u3046<\/li>\n<li>BtoB\u306e\u55b6\u696d\u6226\u8853\u30fb\u55b6\u696d\u65b9\u6cd5\u3068\u3057\u3066\u4f55\u304c\u3042\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b<\/li>\n<li>\u6226\u7565\u7acb\u6848\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\n<ol>\n<li>\u55b6\u696d\u6226\u7565\u3092\u4f5c\u6226\u306b\u5206\u89e3\u3059\u308b<\/li>\n<li>\u4f5c\u6226\u6bce\u306b\u6226\u8853\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u300c\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3060\u3002 <\/p>\n<div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9 <\/span><\/div>\n<ul>\n<li>\u55b6\u696d\u6226\u8853\u306e\u4f5c\u6226\uff08KPI\uff09\u304b\u3089\u30b5\u30d6KPI\u3092\u8a2d\u5b9a<\/li>\n<li>\u30b5\u30d6KPI\u304b\u3089\u55b6\u696d\u884c\u52d5\u3092\u5177\u4f53\u5316<\/li>\n<li>\u55b6\u696d\u884c\u52d5\u306b\u300c\u3044\u3064\u300d\u300c\u8ab0\u300d\u3092\u52a0\u3048\u3066\u8a08\u753b\u8868\u306b\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u55b6\u696d\u8a08\u753b\u66f8\u304c\u57cb\u307e\u3063\u3066\u3044\u304d\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u3068\u3057\u3066\u843d\u3068\u3057\u8fbc\u3081\u308b\u3002<\/p>\n<div id=\"attachment_5234\" style=\"width: 2296px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-5234\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01.jpg\" alt=\"\" width=\"2286\" height=\"578\" class=\"size-full wp-image-5234\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01.jpg 2286w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-300x76.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-1024x259.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-768x194.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-1536x388.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-2048x518.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/04\/ss05-img01-718x182.jpg 718w\" sizes=\"(max-width: 2286px) 100vw, 2286px\" \/><p id=\"caption-attachment-5234\" class=\"wp-caption-text\">\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff08\u55b6\u696d\u8a08\u753b\uff09\u306e\u30b5\u30f3\u30d7\u30eb<\/p><\/div>\n<p>\u305f\u3060\u3001\u55b6\u696d\u8a08\u753b\uff08\u55b6\u696d\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\uff09\u3092\u7acb\u3066\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u5fc5\u305a\u6210\u679c\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u7acb\u6848\u3057\u305f\u5f8c\u306f\u77ed\u3044\u30b5\u30a4\u30af\u30eb\u3067PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u6539\u5584\u3092\u76ee\u6307\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002 <\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u3001\u6226\u7565\u306e\u6210\u719f\u5ea6\u8a3a\u65ad\u30b7\u30fc\u30c8\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u8cac\u4efb\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u300c\u55b6\u696d\u306e\u8ef8\u300d\u3068\u306a\u308b\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6c7a\u3081\u65b9<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u55b6\u696dKPI\uff08\u30a2\u30dd\u30a4\u30f3\u30c8\u7387\u3084\u6848\u4ef6\u5316\u7387\u3001\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\uff09\u304c\u306a\u304b\u306a\u304b\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3084\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3059\u3068\u3044\u3046\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u3053\u306e\u8cc7\u6599\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u6c7a\u3081\u3066\u3044\u304f\u306e\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r41\/\" rel=\"noopener\" 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