{"id":5143,"date":"2022-03-12T15:37:16","date_gmt":"2022-03-12T06:37:16","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5143"},"modified":"2025-09-28T13:32:54","modified_gmt":"2025-09-28T04:32:54","slug":"%e9%a1%a7%e5%ae%a2%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e5%ae%9f%e6%96%bd%e3%81%99%e3%82%8b%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%82%84%e5%9f%ba%e6%9c%ac%e9%a0%85%e7%9b%ae%e3%83%bb%e4%b8%bb","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-customer-analysis","title":{"rendered":"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u57fa\u672c\u9805\u76ee\u30fb\u4e3b\u306a\u624b\u6cd55\u3064\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3059\u308b<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b<\/a>\u306b\u306f\u3001\u9867\u5ba2\u5206\u6790\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u30e1\u30ea\u30c3\u30c8\u3084\u4ee3\u8868\u7684\u306a\u5206\u6790\u624b\u6cd5\u3001\u5206\u6790\u306e\u57fa\u672c\u9805\u76ee\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum 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class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u9867\u5ba2\u5206\u6790\u3068\u306f<\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u5fc5\u8981\u3068\u306a\u308b\u5206\u6790\u306e\u4e00\u3064\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u8ab2\u984c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u5168\u5bb9\u3092\u628a\u63e1\u3059\u308c\u3070\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u7d44\u3081\u3070\u3088\u3044\u306e\u304b\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u63d0\u6848\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u306f\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u52b9\u7387\u5316\u3068\u52b9\u679c\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<h2>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u76ee\u7684<\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u306f\u4e3b\u306b\u4e0b\u8a18\u306e\uff14\u3064\u3067\u3042\u308b\u3002<\/p>\n<dl>\n<dt>\u25cf\u9867\u5ba2\u6d41\u51fa\u306e\u9632\u6b62<\/dt>\n<dd>\u512a\u826f\u9867\u5ba2\u3092\u5206\u6790\u3057\u3001\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u3001\u6d41\u51fa\u3092\u9632\u3050<\/dd>\n<dt>\u25cfLTV\u306e\u5411\u4e0a\uff08\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\uff09<\/dt>\n<dd>\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3044\u3001LTV\u3092\u9ad8\u3081\u308b<\/dd>\n<dt>\u25cf\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306e\u5206\u6790\u306b\u3088\u308b\u5dee\u5225\u5316\u6226\u7565\u306e\u5f37\u5316<\/dt>\n<dd>\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u5fdc\u5bfe\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3002\u5546\u54c1\u529b\u5f37\u5316\u306b\u3064\u306a\u3052\u308b<\/dd>\n<dt>\u25cf\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u30fb\u52b9\u7387\u5316<\/dt>\n<dd>\u9867\u5ba2\u3068\u306e\u5546\u8ac7\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u5316\u3092\u56f3\u308b<\/dd>\n<\/dl>\n<h2>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u3067\u3042\u308b\u3002<\/p>\n<div 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class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5<\/span><\/div>\n<ol>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<li>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>AI\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790<\/li>\n<\/ol>\n<\/div>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u3042\u308b\u5207\u308a\u53e3\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3066\u5206\u985e\u3057\u3001\u5206\u985e\u3057\u305f\u9867\u5ba2\u3054\u3068\u306b\u9867\u5ba2\u5206\u6790\u3059\u308b\u624b\u6cd5\u3060\u3002\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3066\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u304c\u53ef\u80fd\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001BtoB\u306e\u5834\u5408\u3067\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<ul>\n<li>\u696d\u7a2e\uff08\u88fd\u9020\u696d\u3001\u5c0f\u58f2\u696d\u3001\u91d1\u878d\u696d\u306a\u3069\uff09<\/li>\n<li>\u90e8\u9580\uff08\u55b6\u696d\u90e8\u3001\u7d4c\u7406\u90e8\u3001\u4eba\u4e8b\u90e8\u306a\u3069\uff09<\/li>\n<li>\u5f79\u8077\uff08\u90e8\u9577\u3001\u8ab2\u9577\u3001\u7d4c\u55b6\u8005\u306a\u3069\uff09<\/li>\n<li>\u3042\u308b\u696d\u52d9\u306e\u8ab2\u984c\u30fb\u95a2\u5fc3\uff08DX\u63a8\u9032\u3001\u96fb\u5b50\u5e33\u7c3f\u4fdd\u5b58\u6cd5\u5bfe\u5fdc\u3001\u5728\u5eab\u6700\u9069\u5316\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u696d\u7a2e\uff1a\u88fd\u9020\u696d\u300d\u3092\u5207\u308a\u53e3\u306b\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u88fd\u9020\u696d\u306e\u9867\u5ba2\u306e\u307f\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3001\u305d\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u88fd\u9020\u696d\u304c\u3082\u3064\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u88fd\u9020\u696d\u306a\u3089\u3067\u306f\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u7279\u6027\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u3055\u307e\u3056\u307e\u306a\u5207\u308a\u53e3\u3092\u81ea\u7531\u306b\u8a2d\u8a08\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u4e8b\u696d\u7279\u6027\u306b\u3042\u3063\u305f\u5207\u308a\u53e3\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<h3>RFM\u5206\u6790<\/h3>\n<p>RFM\u5206\u6790\u3068\u306f\u30013\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u6271\u3046\u6307\u6a19\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3042\u308b\u3002<\/p>\n<dl>\n<dt>\u25cfRecency\uff08\u76f4\u8fd1\u8cfc\u5165\u65e5\uff09<\/dt>\n<dd>\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u65e5\u306b\u3061\u3002\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5\u304c\u73fe\u5728\u306b\u8fd1\u3044\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3068\u3044\u3048\u308b\u3002<\/dd>\n<dt>\u25cfFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/dt>\n<dd>\u7279\u5b9a\u306e\u671f\u9593\u5185\u306e\u8cfc\u5165\u983b\u5ea6\u3002\u591a\u3044\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3068\u3044\u3048\u308b\u3002<\/dd>\n<dt>\u25cfMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/dt>\n<dd>\u3053\u308c\u307e\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u7dcf\u984d\u3002\u9ad8\u3044\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3068\u3044\u3048\u308b\u3002<\/dd>\n<\/dl>\n<p>RFM\u3068\u3044\u3046\uff13\u3064\u306e\u6307\u6a19\u304b\u3089\u512a\u826f\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u3001\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u3060\u3002\u512a\u826f\u9867\u5ba2\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001LTV\u306e\u5411\u4e0a\u3001\u6d41\u51fa\u9632\u6b62\u3068\u3044\u3063\u305f\u65bd\u7b56\u306b\u5c55\u958b\u3067\u304d\u308b\u3002<\/p>\n<h3>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/h3>\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3068\u306f\u3001\u904e\u53bb\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u304b\u3089\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306e\u8cfc\u8cb7\u7387\u3092\u7b97\u51fa\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u5168\u4f53\u304c\u5206\u6790\u5bfe\u8c61\u3067\u306f\u306a\u304f\u3001\u512a\u826f\u9867\u5ba2\u306b\u9650\u5b9a\u3057\u3066\u5b9f\u65bd\u3059\u308b\u3002\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306b\u512a\u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