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\n
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    \n
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      \n
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      \u3069\u3061\u3089\u306e\u9867\u5ba2\u5206\u6790\u3067\u3082\u3001\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3057\u306a\u3051\u308c\u3070\u5206\u6790\u304c\u3067\u304d\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u5206\u6790\u3059\u3079\u304d\u9867\u5ba2\u3092\u660e\u78ba\u306b\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n

      \u9867\u5ba2\u306e\u30cb\u30fc\u30ba<\/h3>\n

      \u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u306f\u3001\u9867\u5ba2\u304c\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u3001\u9867\u5ba2\u304c\u5f97\u305f\u3044\u5229\u76ca\u3084\u4fa1\u5024\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u9069\u5207\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u30fb\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u55b6\u696d\u62c5\u5f53\u8005\u306e\u55b6\u696d\u8a18\u9332\u3092\u5206\u6790\u3059\u308b\u3068\u660e\u78ba\u5316\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\uff08\u305f\u3060\u3057\u3057\u3063\u304b\u308a\u8a18\u9332\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\uff09\u3002<\/p>\n

      \u57fa\u672c\u7684\u306b\u9867\u5ba2\u30cb\u30fc\u30ba\u306f\u300c\u9867\u5ba2\u306b\u805e\u304f\u300d\u3068\u3044\u3046\u306e\u304c\u6700\u3082\u78ba\u5b9f\u3067\u3042\u308b\u305f\u3081\u3001\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3068\u3044\u3063\u305f\u30ea\u30b5\u30fc\u30c1\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n

      \u5e02\u5834\u306e\u6210\u9577\u6027<\/h3>\n

      \u9867\u5ba2\u5206\u6790\u3067\u306f\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3059\u308b\u304c\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306e\u5e02\u5834\u52d5\u5411\u3082\u5206\u6790\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u5e02\u5834\u52d5\u5411\u3068\u306f\u3001\u4eca\u5f8c\u3001\u305d\u306e\u5e02\u5834\u304c\u3069\u3046\u5909\u5316\u3057\u3066\u3044\u304f\u304b\uff1f\u306e\u52d5\u5411\u5206\u6790\u306e\u3053\u3068\u3060\u3002<\/p>\n

      \u4eca\u5f8c\u3001\u30cb\u30fc\u30ba\u304c\u7e2e\u5c0f\u3057\u3066\u3044\u304f\u5e02\u5834\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5c55\u958b\u3057\u3066\u3082\u3001\u58f2\u4e0a\u5411\u4e0a\u306b\u306f\u7e4b\u304c\u3089\u306a\u3044\u3002\u3060\u3093\u3060\u3093\u30b8\u30ea\u8ca7\u306b\u306a\u3063\u3066\u3044\u304f\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306e\u5e02\u5834\u52d5\u5411\u3084\u6210\u9577\u6027\u3082\u5206\u6790\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n

      \u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/h3>\n

      \u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5206\u6790\u3057\u3066\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3067\u304d\u308b\u3068\u3001\u6bb5\u968e\u3054\u3068\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u7279\u306bBtoB\u306e\u5834\u5408\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3067\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3066\u304a\u3051\u3070\u3001\u7684\u78ba\u306a\u55b6\u696d\u65bd\u7b56\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3002<\/p>\n

      \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5<\/h2>\n

      \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u3068\u3057\u3066\u3001\u4ee3\u8868\u7684\u306a\uff15\u3064\u306e\u3084\u308a\u65b9\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

      \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5<\/span><\/div>\n
        \n
      1. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n
      2. RFM\u5206\u6790<\/li>\n
      3. \u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n
      4. \u30c7\u30b7\u30eb\u5206\u6790<\/li>\n
      5. AI\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790<\/li>\n<\/ol>\n<\/div>\n

        \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n

        \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u3042\u308b\u5207\u308a\u53e3\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3066\u5206\u985e\u3057\u3001\u5206\u985e\u3057\u305f\u9867\u5ba2\u3054\u3068\u306b\u9867\u5ba2\u5206\u6790\u3059\u308b\u624b\u6cd5\u3060\u3002\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3066\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u304c\u53ef\u80fd\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001BtoB\u306e\u5834\u5408\u3067\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n

          \n
        • \u696d\u7a2e\uff08\u88fd\u9020\u696d\u3001\u5c0f\u58f2\u696d\u3001\u91d1\u878d\u696d\u306a\u3069\uff09<\/li>\n
        • \u90e8\u9580\uff08\u55b6\u696d\u90e8\u3001\u7d4c\u7406\u90e8\u3001\u4eba\u4e8b\u90e8\u306a\u3069\uff09<\/li>\n
        • \u5f79\u8077\uff08\u90e8\u9577\u3001\u8ab2\u9577\u3001\u7d4c\u55b6\u8005\u306a\u3069\uff09<\/li>\n
        • \u3042\u308b\u696d\u52d9\u306e\u8ab2\u984c\u30fb\u95a2\u5fc3\uff08DX\u63a8\u9032\u3001\u96fb\u5b50\u5e33\u7c3f\u4fdd\u5b58\u6cd5\u5bfe\u5fdc\u3001\u5728\u5eab\u6700\u9069\u5316\u306a\u3069\uff09<\/li>\n<\/ul>\n

          \u4f8b\u3048\u3070\u3001\u300c\u696d\u7a2e\uff1a\u88fd\u9020\u696d\u300d\u3092\u5207\u308a\u53e3\u306b\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u88fd\u9020\u696d\u306e\u9867\u5ba2\u306e\u307f\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3001\u305d\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u88fd\u9020\u696d\u304c\u3082\u3064\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u88fd\u9020\u696d\u306a\u3089\u3067\u306f\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u7279\u6027\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u3055\u307e\u3056\u307e\u306a\u5207\u308a\u53e3\u3092\u81ea\u7531\u306b\u8a2d\u8a08\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u4e8b\u696d\u7279\u6027\u306b\u3042\u3063\u305f\u5207\u308a\u53e3\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n

          RFM\u5206\u6790<\/h3>\n

          RFM\u5206\u6790\u3068\u306f\u30013\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u6271\u3046\u6307\u6a19\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3042\u308b\u3002<\/p>\n

          \n
          \u25cfRecency\uff08\u76f4\u8fd1\u8cfc\u5165\u65e5\uff09<\/dt>\n
          \u9867\u5ba2\u304c\u6700\u5f8c\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u65e5\u306b\u3061\u3002\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5\u304c\u73fe\u5728\u306b\u8fd1\u3044\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3068\u3044\u3048\u308b\u3002<\/dd>\n
          \u25cfFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/dt>\n
          \u7279\u5b9a\u306e\u671f\u9593\u5185\u306e\u8cfc\u5165\u983b\u5ea6\u3002\u591a\u3044\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3068\u3044\u3048\u308b\u3002<\/dd>\n
          \u25cfMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/dt>\n
          \u3053\u308c\u307e\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u7dcf\u984d\u3002\u9ad8\u3044\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3068\u3044\u3048\u308b\u3002<\/dd>\n<\/dl>\n

          RFM\u3068\u3044\u3046\uff13\u3064\u306e\u6307\u6a19\u304b\u3089\u512a\u826f\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u3001\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u3060\u3002\u512a\u826f\u9867\u5ba2\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001LTV\u306e\u5411\u4e0a\u3001\u6d41\u51fa\u9632\u6b62\u3068\u3044\u3063\u305f\u65bd\u7b56\u306b\u5c55\u958b\u3067\u304d\u308b\u3002<\/p>\n

          \u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/h3>\n

          \u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3068\u306f\u3001\u904e\u53bb\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u304b\u3089\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306e\u8cfc\u8cb7\u7387\u3092\u7b97\u51fa\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u5168\u4f53\u304c\u5206\u6790\u5bfe\u8c61\u3067\u306f\u306a\u304f\u3001\u512a\u826f\u9867\u5ba2\u306b\u9650\u5b9a\u3057\u3066\u5b9f\u65bd\u3059\u308b\u3002\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306b\u512a\u826f\u9867\u5ba2\u304c\u6c42\u3081\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u308f\u304b\u308b\u305f\u3081\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6253\u3061\u51fa\u305b\u308b\u3002\u4eca\u307e\u3067\u306e\u5206\u6790\u624b\u6cd5\u3068\u306f\u9055\u3044\u3001\u6642\u9593\u8ef8\u3092\u5207\u308a\u53e3\u306b\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3002<\/p>\n

          \u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n

          \u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u3067\u30e9\u30f3\u30ad\u30f3\u30b0\u5316\u3057\u3066\u3001\u5168\u4f53\u309210\u7b49\u5206\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u58f2\u4e0a\u306e\u9ad8\u3044\u9806\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u58f2\u4e0a\u4e0a\u4f4d\u306e\u9867\u5ba2\u7279\u6027\u3068\u3001\u58f2\u4e0a\u4e0b\u4f4d\u306e\u9867\u5ba2\u7279\u6027\u306e\u5dee\u7570\u304c\u308f\u304b\u308a\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n

          AI\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790<\/h3>\n

          \u4eca\u307e\u3067\u3054\u7d39\u4ecb\u3057\u305f\u5206\u6790\u624b\u6cd5\u306f\u3001\u9867\u5ba2\u3092\u4f55\u304b\u306e\u5207\u308a\u53e3\u3067\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3066\u9867\u5ba2\u5206\u6790\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u3046\u3044\u3063\u305f\u5206\u6790\u3092AI\u304c\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3082\u5341\u5206\u53ef\u80fd\u3060\u3002\u305d\u308c\u304cAI\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u5206\u6790\u3067\u3042\u308b\u3002<\/p>\n

          AI\u304c\u9867\u5ba2\u5206\u6790\u3059\u308b\u5834\u5408\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u3088\u308b\u5206\u6790\u3067\u3042\u308b\u305f\u3081\u3001\u5206\u6790\u30b9\u30d4\u30fc\u30c9\u306e\u901f\u3055\u304c\u4eba\u9593\u304c\u884c\u3046\u5834\u5408\u3068\u306f\u6841\u9055\u3044\u3068\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u7d50\u679c\u3092\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5c55\u958b\u3059\u308b\u30b9\u30d4\u30fc\u30c9\u304c\u901f\u304f\u306a\u308b\u3002<\/p>\n

          \u4f8b\u3048\u3070\u3001AI\u304c\u512a\u826f\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u5546\u8ac7\u8a18\u9332\u3092\u5206\u6790\u3057\u3001\u5225\u306e\u65e2\u5b58\u9867\u5ba2\u3084\u65b0\u898f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u6700\u9069\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u3055\u3089\u306b\u306f\u3001\u6d41\u51fa\u306e\u5371\u967a\u6027\u304c\u3042\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u4e88\u5146\u3092\u691c\u77e5\u3059\u308b\u3053\u3068\u3084\u3001\u58f2\u308c\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3092\u81ea\u52d5\u62bd\u51fa\u3059\u308b\u306a\u3069\u3082\u53ef\u80fd\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n

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          <\/span>\u307e\u3068\u3081<\/span><\/h2>\n

          \u9867\u5ba2\u5206\u6790\u306f\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u5206\u6790\u3060\u3002\u4eca\u5f8c\u3001AI\u6d3b\u7528\u3082\u5341\u5206\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3001\u4eca\u306e\u3046\u3061\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u30fb\u4e00\u5143\u7ba1\u7406\u3068\u9867\u5ba2\u5206\u6790\u304c\u3067\u304d\u308b\u4eba\u6750\u306e\u80b2\u6210\u306b\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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