{"id":5129,"date":"2022-03-12T15:50:29","date_gmt":"2022-03-12T06:50:29","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5129"},"modified":"2025-09-28T13:32:37","modified_gmt":"2025-09-28T04:32:37","slug":"3c%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e7%9b%ae%e7%9a%84%e3%82%84%e9%80%b2%e3%82%81%e6%96%b9","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-3c","title":{"rendered":"3C\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u76ee\u7684\u3084\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb"},"content":{"rendered":"

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3084\u55b6\u696d\u6226\u7565<\/a>\u306a\u3069\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b3C\u5206\u6790\u3002\u304d\u3061\u3093\u3068\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u628a\u63e1\u3067\u304d\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u30013C\u5206\u6790\u306e\u6982\u8981\u3084\u3084\u308a\u65b9\u3001\u5b9f\u65bd\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n

\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\"<\/figure>

\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p>2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n

3C\u5206\u6790\u3068\u306f<\/h2>\n

3C\u5206\u6790\u3068\u306f\u30013\u3064\u306eC\u306e\u89b3\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u4e8b\u696d\u6226\u7565\u3001\u55b6\u696d\u6226\u7565\u306a\u3069\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u30023\u3064\u306eC\u306f\u3001\u4e0b\u8a18\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u304b\u3089\u6765\u3066\u3044\u308b\u3002<\/p>\n

3C\u5206\u6790\u3068\u306f<\/span><\/div>\n
    \n
  1. Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09<\/li>\n
  2. Competitor\uff08\u7af6\u5408\uff09<\/li>\n
  3. Company\uff08\u81ea\u793e\uff09<\/li>\n<\/ol>\n<\/div>\n

    \u5185\u90e8\u8981\u56e0\u3067\u3042\u308b\u81ea\u793e\u306e\u89b3\u70b9\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5916\u90e8\u8981\u56e0\u3067\u3042\u308b\u5e02\u5834\u3084\u7af6\u5408\u3068\u3044\u3063\u305f\u89b3\u70b9\u304b\u3089\u3082\u4e8b\u696d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u304c\u3069\u3046\u3044\u3063\u305f\u3068\u3053\u308d\u304b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3002\u306a\u304a\u30013C\u5206\u6790\u306e\u767a\u6848\u8005\u306f\u3001\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u51fa\u8eab\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3042\u308b\u5927\u524d\u7814\u4e00\u6c0f\u3067\u3042\u308b\u3002\u81ea\u8457\u306e\u300e\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30fb\u30de\u30a4\u30f3\u30c9\u2015\u5909\u9769\u671f\u306e\u4f01\u696d\u6226\u7565\u8ad6\u300f\u3067\u63d0\u5531\u3057\u3066\u3044\u308b\u3002<\/p>\n

    4\uff23\u5206\u6790\u3068\u306e\u9055\u3044<\/h3>\n

    3C\u5206\u6790\u3068\u540c\u3058\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306b\u306f4\uff23\u5206\u6790\u3068\u3044\u3046\u5206\u6790\u624b\u6cd5\u304c\u3042\u308b\u3002<\/p>\n

    4C\u5206\u6790\u3068\u306f\u30014\u3064\u306eC\u306e\u89b3\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u4e8b\u696d\u6226\u7565\u306a\u3069\u3092\u7acb\u6848\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u30024\u3064\u306eC\u306f\u3001\u4e0b\u8a18\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u304b\u3089\u6765\u3066\u3044\u308b\u3002<\/p>\n

    4C\u5206\u6790\u3068\u306f<\/span><\/div>\n
      \n
    1. Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/li>\n
    2. Cost\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u7d4c\u8cbb\uff09<\/li>\n
    3. Convenience\uff08\u9867\u5ba2\u5229\u4fbf\u6027\uff09<\/li>\n
    4. Communication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ol>\n<\/div>\n

      3C\u5206\u6790\u30684C\u5206\u6790\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u3069\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u306e\u304b\u3068\u3044\u3046\u70b9\u3060\u30023C\u5206\u6790\u306f\u9867\u5ba2\u3068\u7af6\u5408\u30fb\u81ea\u793e\u3068\u3044\u3063\u305f\u3055\u307e\u3056\u307e\u306a\u89b3\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u306e\u306b\u5bfe\u3057\u30014C\u5206\u6790\u3067\u306f\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u3002\u3064\u307e\u308a\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u5206\u6790\u3059\u308b\u969b\u306f3C\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u30b5\u30fc\u30d3\u30b9\u3092\u898b\u76f4\u3057\u3066\u6539\u826f\u3059\u308b\u969b\u306f4C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3002<\/p>\n

      3C\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u76ee\u7684<\/h2>\n

      3C\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u76ee\u7684\u306f\u3001\u9867\u5ba2\u3068\u7af6\u5408\u30fb\u81ea\u793e\u3068\u3044\u3063\u305f\u89b3\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001KSF\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002KSF\u3068\u306f\u3001\u300cKey Success Factor\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u4e8b\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u56e0\u306e\u3053\u3068\u3060\u3002<\/p>\n

      \u4e8b\u696d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u8907\u6570\u3042\u308a\u3001\u3084\u307f\u304f\u3082\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u304a\u3053\u306a\u3063\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u306f\u4e0a\u304c\u308a\u306b\u304f\u3044\u3002\u305d\u306e\u305f\u3081\u30013C\u5206\u6790\u306b\u3088\u3063\u3066KSF\u3092\u5c0e\u304d\u3001\u305d\u308c\u3092\u3082\u3068\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u5fc5\u8981\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n

      3C\u5206\u6790\u306e\u3084\u308a\u65b9<\/h2>\n
      3C\u5206\u6790\u306e\u624b\u9806<\/span><\/div>\n
        \n
      1. Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09<\/li>\n
      2. Competitor\uff08\u7af6\u5408\uff09<\/li>\n
      3. Company\uff08\u81ea\u793e\uff09<\/li>\n<\/ol>\n<\/div>\n

        Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

        3C\u5206\u6790\u3067\u306f\u3001\u307e\u305aCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u306e\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3002\u5e02\u5834\u3084\u9867\u5ba2\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u3067\u306f\u3001\u81ea\u793e\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u6b63\u5f53\u306b\u8a55\u4fa1\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u307e\u305a\u306f\u5e02\u5834\u898f\u6a21\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3060\u3002<\/p>\n

        Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u306e\u5206\u6790\u306b\u306f\u3001\u4ee5\u4e0b\u306e\uff12\u3064\u306e\u5206\u6790\u624b\u6cd5\u3092\u7528\u3044\u308b\u3002<\/p>\n

          \n
        • \u30de\u30af\u30ed\u5206\u6790<\/li>\n
        • \u30df\u30af\u30ed\u5206\u6790<\/li>\n<\/ul>\n

          \u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/h4>\n

          \u30de\u30af\u30ed\u5206\u6790\u3068\u306f\u3001\u6cd5\u5f8b\u306e\u6539\u6b63\u3084\u666f\u6c17\u306e\u5909\u52d5\u30fb\u4eba\u53e3\u52d5\u614b\u306a\u3069\u3001\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u5916\u90e8\u74b0\u5883\u306f\u81ea\u793e\u696d\u754c\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u5916\u90e8\u74b0\u5883\u304c\u5909\u5316\u3057\u305f\u969b\u306b\u306f\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3082\u5909\u5316\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n

          \u305d\u3057\u3066\u3001\u305d\u306e\u969b\u306b\u6d3b\u7528\u3059\u308b\u306e\u304cPEST\u5206\u6790\u3067\u3042\u308b\u3002PEST\u5206\u6790\u3068\u306f\u3001\u30de\u30af\u30ed\u74b0\u5883\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u5206\u91ce\u306b\u5206\u5272\u3057\u3066\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3053\u3068\u3067\u30014\u3064\u306e\u5206\u91ce\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u5206\u6790\u3059\u308b\u3002<\/p>\n

          PEST\u5206\u6790\u3068\u306f<\/span><\/div>\n
            \n
          1. Politics\uff08\u653f\u6cbb\uff09<\/li>\n
          2. Economics\uff08\u7d4c\u6e08\uff09<\/li>\n
          3. Society\uff08\u793e\u4f1a\uff09<\/li>\n
          4. Technology\uff08\u6280\u8853\uff09<\/li>\n<\/ol>\n<\/div>\n

            \u30df\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/h4>\n

            \u30df\u30af\u30ed\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u7279\u5b9a\u306e\u696d\u754c\u304c\u4e8b\u696d\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u305d\u306e\u969b\u3001\u3088\u304f\u6d3b\u7528\u3055\u308c\u308b\u306e\u304c5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3067\u3042\u308b\u30025\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u304c\u3055\u3089\u3055\u308c\u3066\u3044\u308b\u8105\u5a01\u30925\u3064\u306b\u5206\u985e\u3057\u3066\u3001\u81ea\u793e\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u5206\u6790\u3059\u308b\u3002<\/p>\n

            PEST\u5206\u6790\u3068\u306f<\/span><\/div>\n
              \n
            1. \u696d\u754c\u5185\u3067\u306e\u7af6\u4e89<\/li>\n
            2. \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<\/li>\n
            3. \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li>\n
            4. \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/li>\n
            5. \u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b<\/li>\n<\/ol>\n<\/div>\n

              Competitor\uff08\u7af6\u5408\uff09\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

              Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u306e\u5206\u6790\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u6b21\u306fCompetitor\uff08\u7af6\u5408\uff09\u306e\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3002Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u306e\u5909\u5316\u306bCompetitor\uff08\u7af6\u5408\uff09\u304c\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u306e\u304b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3060\u3002\u3053\u306e\u969b\u3001\u7af6\u5408\u4ed6\u793e\u306e\u300c\u7d50\u679c\u300d\u3068\u300c\u7d50\u679c\u3092\u5c0e\u3044\u305f\u8981\u56e0\u3084\u7406\u7531\u300d\u306e2\u8ef8\u3067\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u4e00\u822c\u7684\u3060\u3002<\/p>\n

              \u300c\u7d50\u679c\u300d\u306e\u5206\u6790\u3067\u306f\u3001\u7af6\u5408\u306e\u58f2\u4e0a\u3001\u5229\u76ca\u7387\u3001\u5e02\u5834\u3067\u306e\u30b7\u30a7\u30a2\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u7af6\u5408\u306e\u696d\u754c\u5185\u306b\u304a\u3051\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u3084\u5f71\u97ff\u529b\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3002<\/p>\n

              \u300c\u7d50\u679c\u3092\u5c0e\u3044\u305f\u8981\u56e0\u3084\u7406\u7531\u300d\u306e\u5206\u6790\u3067\u306f\u3001\u8ca9\u8def\u3001\u30b7\u30a7\u30a2\u306e\u63a8\u79fb\u3001\u55b6\u696d\u624b\u6cd5\u3084\u4f53\u5236\u306a\u3069\u3001\u7d50\u679c\u3092\u5c0e\u3044\u305f\u8981\u56e0\u3092\u5206\u6790\u3057\u3066\u3044\u304f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6210\u529f\u3084\u5931\u6557\u306e\u8981\u56e0\u304c\u7279\u5b9a\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n

              Competitor\uff08\u7af6\u5408\uff09\u306e\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u304c\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u3044\u308b\u7d50\u679c\u3084\u8981\u56e0\u304c\u7279\u5b9a\u3067\u304d\u308c\u3070\u3001\u305d\u308c\u3092\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u3088\u3046\uff08\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\uff09\u3002<\/p>\n

              Company\uff08\u81ea\u793e\uff09\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

              Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3068Competitor\uff08\u7af6\u5408\uff09\u306e\u5206\u6790\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u6b21\u306fCompany\uff08\u81ea\u793e\uff09\u306e\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3002<\/p>\n

              Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u5206\u6790\u3068Competitor\uff08\u7af6\u5408\uff09\u5206\u6790\u3067\u3001\u5e02\u5834\u30fb\u9867\u5ba2\u306e\u5909\u5316\u3068\u7af6\u5408\u306e\u72b6\u6cc1\u306f\u5206\u6790\u6e08\u307f\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u308c\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306f\u3069\u3046\u304b\uff1f\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u81ea\u793e\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3068Competitor\uff08\u7af6\u5408\uff09\u3068Company\uff08\u81ea\u793e\uff09\u306e\uff13\u3064\u306e\u8996\u70b9\u304b\u3089KSF\u306f\u4f55\u304b\uff1f\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304f\u306e\u3060\u3002<\/p>\n

              \u3053\u306e\u969b\u3001\u3088\u304f\u6d3b\u7528\u3055\u308c\u308b\u5206\u6790\u624b\u6cd5\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n

                \n
              • VRIO\u5206\u6790<\/li>\n
              • SWOT\u5206\u6790<\/li>\n<\/ul>\n

                VRIO\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n

                VRIO\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u8a55\u4fa1\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002\u81ea\u793e\u306e\u3069\u3053\u306b\u7af6\u5408\u512a\u4f4d\u6027\u304c\u3042\u308b\u306e\u304b\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3042\u308b\u3002<\/p>\n

                VRIO\u5206\u6790\u3068\u306f<\/span><\/div>\n
                  \n
                1. Value\uff08\u7d4c\u6e08\u4fa1\u5024\uff09<\/li>\n
                2. Rarity\uff08\u5e0c\u5c11\u6027\uff09<\/li>\n
                3. Inimitability\uff08\u6a21\u5023\u56f0\u96e3\u6027\uff09<\/li>\n
                4. Organization\uff08\u7d44\u7e54\uff09<\/li>\n<\/ol>\n<\/div>\n

                  \u307e\u305a\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u304cValue\u306b\u5f53\u3066\u306f\u307e\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u3066\u3001\u5f53\u3066\u306f\u307e\u308b\u5834\u5408\u306fRarity\u306b\u9032\u3080\u3002\u3053\u306e\u3088\u3046\u306b1\u3064\u305a\u3064\u9805\u76ee\u3092\u9032\u3081\u3066\u3044\u304d\u3001\u3069\u306e\u9805\u76ee\u3067\u3068\u307e\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n

                  SWOT\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/h4>\n

                  SWOT\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\uff09\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u74b0\u5883\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3060\u3002<\/p>\n

                  SWOT\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\uff09\u5206\u6790\u3068\u306f<\/span><\/div>\n
                    \n
                  1. Strength\uff08\u5f37\u307f\uff09<\/li>\n
                  2. Weakness\uff08\u5f31\u307f\uff09<\/li>\n
                  3. Opportunity\uff08\u6a5f\u4f1a\uff09<\/li>\n
                  4. Threat\uff08\u8105\u5a01\uff09<\/li>\n<\/ol>\n<\/div>\n

                    3C\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/h2>\n

                    \u4ee5\u4e0a\u30013C\u5206\u6790\u306e\u6982\u8981\u3084\u5b9f\u65bd\u76ee\u7684\u30fb\u3084\u308a\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3002\u6700\u5f8c\u306b\u3001\uff13C\u5206\u6790\u306e\u6ce8\u610f\u70b9\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

                    \u60c5\u5831\u53ce\u96c6<\/h3>\n

                    3C\u5206\u6790\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u5916\u90e8\u8981\u56e0\u3067\u3042\u308bCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u5206\u6790\u3068Competitor\uff08\u7af6\u5408\uff09\u5206\u6790\u306e\u60c5\u5831\u53ce\u96c6\u306f\u82e6\u52b4\u3059\u308b\u3002\u306a\u305c\u306a\u3089\u5916\u90e8\u306e\u60c5\u5831\u3067\u3042\u308b\u305f\u3081\u53ce\u96c6\u3057\u306b\u304f\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n

                    \u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066\u306f\u3001\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u304c\u696d\u754c\u5225\u306b\u8abf\u67fb\u4f1a\u793e\u306b\u3088\u308a\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u5206\u3067\u8abf\u67fb\u3059\u308b\u3088\u308a\u8cfc\u5165\u3059\u308b\u65b9\u304c\u78ba\u5b9f\u3067\u65e9\u3044\u3060\u308d\u3046\u3002\u307e\u305f\u9867\u5ba2\u8abf\u67fb\u306b\u3064\u3044\u3066\u306f\u3001\u9867\u5ba2\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306b\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3092\u9032\u3081\u308b\u3068\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n

                    Competitor\uff08\u7af6\u5408\uff09\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u7af6\u5408\u306eWEB\u30b5\u30a4\u30c8\u306b\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u3092\u30d9\u30fc\u30b9\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3084\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u65e2\u5b58\u9867\u5ba2\uff08\u7af6\u5408\u88fd\u54c1\u3092\u4f7f\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u9867\u5ba2\uff09\u306b\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n

                    \u3053\u306e\u3088\u3046\u306b\u3001\u5916\u90e8\u8981\u56e0\u306e\u60c5\u5831\u53ce\u96c6\u306f\u30cd\u30c3\u30c8\u306b\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u3092\u30d9\u30fc\u30b9\u306b\u3057\u306a\u304c\u3089\u3082\u3001\u81ea\u793e\u3067\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u884c\u3044\u3001\u6b63\u78ba\u3067\u5ba2\u89b3\u7684\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u305d\u3046\u3057\u306a\u3051\u308c\u3070\u3001KSF\u306e\u5224\u65ad\u3092\u898b\u8aa4\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n

                    3C\u5206\u6790\u306e\u60c5\u5831\u53ce\u96c6\u306fKSF\u6c7a\u5b9a\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308b\u3082\u306e\u3060\u3002\u305d\u306e\u305f\u3081\u6b63\u78ba\u6027\u3092\u91cd\u8996\u3057\u306a\u304c\u3089\u3082\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u6301\u3063\u3066\u9032\u3081\u3066\u307b\u3057\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                    BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306a\u3069\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b3C\u5206\u6790\u3002\u304d\u3061\u3093\u3068\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u628a\u63e1\u3067\u304d\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u30013C\u5206\u6790\u306e\u6982\u8981\u3084\u3084\u308a\u65b9\u3001\u5b9f\u65bd\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u3002 3C\u5206\u6790\u3068\u306f 3C…<\/p>\n","protected":false},"author":2,"featured_media":5161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[64],"tags":[171],"class_list":{"0":"post-5129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sales-strategy","8":"tag-171","9":"article cf"},"aioseo_notices":[],"modified_by":"\u837b\u91ce\u6c38\u7b56","_links":{"self":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/comments?post=5129"}],"version-history":[{"count":14,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5129\/revisions"}],"predecessor-version":[{"id":9826,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5129\/revisions\/9826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media\/5161"}],"wp:attachment":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media?parent=5129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/categories?post=5129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/tags?post=5129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}