{"id":5095,"date":"2022-03-12T15:37:19","date_gmt":"2022-03-12T06:37:19","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5095"},"modified":"2025-09-28T13:32:44","modified_gmt":"2025-09-28T04:32:44","slug":"sfa%e3%81%a8crm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f%e5%85%b1%e9%80%9a%e7%82%b9%e3%82%84%e3%83%84%e3%83%bc%e3%83%ab%e3%81%ae%e9%81%b8%e3%81%b3%e6%96%b9%e3%82%92%e8%a7%a3%e8%aa%ac","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa-crm","title":{"rendered":"SFA\u3068CRM\u306e\u9055\u3044\u3068\u306f\uff1f\u5171\u901a\u70b9\u3084\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308bSFA\u3068CRM\u3002BtoB\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u5404\u7a2e\u65bd\u7b56\u3084\u52b9\u679c\u5206\u6790\u3092\u3059\u308b\u306b\u3042\u305f\u308a\u975e\u5e38\u306b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u672c\u8a18\u4e8b\u3067\u306fSFA\u3068CRM\u306e\u9055\u3044\u3092\u89e3\u8aac\u3002\u307e\u305f\u3001\u8a18\u4e8b\u306e\u5f8c\u534a\u3067\u306f\u3001SFA\u3084CRM\u306e\u9078\u3073\u65b9\u3084\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3082\u8aac\u660e\u3059\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/09\/btob-ss-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p><span class=\"date\">2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n<h2>SFA\u3068\u306f<\/h2>\n<p>SFA\uff08Sales Force Automation\uff09\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308bIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u5c5e\u4eba\u7684\u306a\u55b6\u696d\u30b9\u30bf\u30a4\u30eb\u3067\u306f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u5546\u8ac7\u63a8\u9032\u304c\u96e3\u3057\u3044\u3053\u3068\u304b\u3089\u3001\u8fd1\u5e74SFA\u306f\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3002SFA\u306b\u84c4\u7a4d\u3057\u305f\u55b6\u696d\u6d3b\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u8ab0\u3067\u3082\u7c21\u5358\u306b\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u696d\u52d9\u306e\u5c5e\u4eba\u5316\u3092\u9632\u6b62\u3067\u304d\u308b\u3002\u696d\u52d9\u304c\u6a19\u6e96\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u90e8\u7f72\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-sfa\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-sfa-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb10\u9078\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb11\u9078\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<p>SFA\u306b\u306f\u6848\u4ef6\u3084\u5546\u8ac7\u306e\u7ba1\u7406\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u55b6\u696d\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u55b6\u696d\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\u6027\u683c\u304b\u3064\u8fc5\u901f\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u5546\u8ac7\u306e\u9032\u6357\u304c\u6ede\u3063\u3066\u3044\u308b\u55b6\u696d\u62c5\u5f53\u8005\u306b\u7684\u78ba\u306a\u6307\u793a\u3092\u51fa\u3059\u3053\u3068\u3067\u3001\u554f\u984c\u3092\u8fc5\u901f\u306b\u89e3\u6c7a\u3067\u304d\u308b\u3002<\/p>\n<h2>CRM\u3068\u306f<\/h2>\n<p>CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u3067\u7ba1\u7406\u3067\u304d\u308bIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u6750\u6599\u3068\u306a\u308bCRM\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>CRM\u306e\u9867\u5ba2\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u5b9f\u73fe\u3059\u308b\u3002\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u304c\u660e\u78ba\u3068\u306a\u308a\u3001PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u6539\u5584\u306b\u53d6\u308a\u7d44\u3081\u308b\u306e\u3060\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-customer-analysis\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-customer-analysis-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u4f55\u3092\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\u3069\u3093\u306a\u624b\u6cd5\u3067\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u57fa\u672c\u9805\u76ee\u30fb\u4e3b\u306a\u624b\u6cd55\u3064\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-pdca-cycle\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-pdca-cycle-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1fOODA\u30eb\u30fc\u30d7\u3068\u306e\u9055\u3044\u3068\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u6210\u529f\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u6ce8\u610f\u70b92\u3064\u3092\u8aac\u660e<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u60c5\u5831\u3084\u904e\u53bb\u306e\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u30fb\u5c65\u6b74\u3092\u7ba1\u7406\u3067\u304d\u308b\u70b9\u3082\u9b45\u529b\u3060\u3002\u62c5\u5f53\u8005\u304c\u4e0d\u5728\u306e\u969b\u306b\u3082\u3001\u4ed6\u306e\u55b6\u696d\u62c5\u5f53\u8005\u304cCRM\u306b\u767b\u9332\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3067\u304d\u308b\u3002<\/p>\n<h2>SFA\u3068CRM\u306e\u5171\u901a\u70b9<\/h2>\n<p>SFA\u3068CRM\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u30fb\u5206\u6790\u3057\u3066\u3044\u308b\u70b9\u3067\u5171\u901a\u3057\u3066\u3044\u308b\u3002\u9867\u5ba2\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u3001SFA\u3067\u306f\u55b6\u696d\u52b9\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u304a\u308a\u3001CRM\u3067\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084LTV\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u306a\u3069\u306e\u4ed6\u90e8\u9580\u3092\u3064\u306a\u3044\u3067\u3044\u308b\u70b9\u3082\u5171\u901a\u70b9\u3060\u3002\u696d\u7a2e\u3084\u5546\u6750\u3001\u55b6\u696d\u30b7\u30ca\u30ea\u30aa\u306a\u3069\u306b\u3082\u3088\u308b\u304c\u3001SFA\u3084CRM\u306f\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u306a\u3069\u306e\u4ed6\u90e8\u9580\u3092\u3064\u306a\u3050IT\u30a4\u30f3\u30d5\u30e9\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u90e8\u9580\u306e\u58c1\u3092\u8d85\u3048\u305f\u55b6\u696d\u6d3b\u7528\u30fb\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h2>SFA\u3068CRM\u306e\u9055\u3044<\/h2>\n<p>SFA\u3068CRM\u306f\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u3082\u306e\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u4ee5\u4e0b2\u3064\u306e\u70b9\u3067\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>\u5f79\u5272<\/li>\n<li>\u6a5f\u80fd<\/li>\n<\/ul>\n<h3>\u5f79\u5272<\/h3>\n<p>SFA\u306e\u5f79\u5272\u306f\u3001\u5546\u8ac7\u72b6\u6cc1\u3092\u7ba1\u7406\u3057\u55b6\u696d\u6d3b\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3060\u3002\u55b6\u696d\u6d3b\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u3067\u6848\u4ef6\u3084\u5546\u8ac7\u306e\u9032\u6357\u72b6\u6cc1\u3092\u7c21\u5358\u306b\u5171\u6709\u3067\u304d\u308b\u3002\u305d\u3057\u3066\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u55b6\u696d\u62c5\u5f53\u8005\u306b\u9069\u5207\u306a\u6307\u793a\u3092\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u55b6\u696d\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u308b\u3002<\/p>\n<p>CRM\u306f\u3001\u9867\u5ba2\u3054\u3068\u306e\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\uff08\u53d6\u5f15\u306e\u5c65\u6b74\u3001\u9023\u7d61\u306e\u5c65\u6b74\u3001\u30af\u30ec\u30fc\u30e0\u306e\u5c65\u6b74\u306a\u3069\uff09\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u5f79\u5272\u3092\u6301\u3064\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u3054\u3068\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u4f55\u3092\u3069\u3046\u3059\u3079\u304d\u304b\uff1f\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u304a\u3053\u306a\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001LTV\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3059\u308b\u3002<\/p>\n<h3>\u6a5f\u80fd<\/h3>\n<p>SFA\u3068CRM\u3067\u306f\u5f79\u5272\u304c\u7570\u306a\u3063\u3066\u3044\u308b\u306e\u306b\u4f34\u3044\u3001\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u6a5f\u80fd\u3082\u7570\u306a\u3063\u3066\u3044\u308b\u3002\u305d\u308c\u305e\u308c\u306b\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3060\u3002\u306a\u304a\u88fd\u54c1\u306b\u3088\u3063\u3066\u7279\u5fb4\u3082\u3042\u308b\u305f\u3081\u3001\u4e0b\u8a18\u306f\u5f0a\u793e\u306e\u7406\u89e3\u3057\u3066\u3044\u308b\u304a\u304a\u3088\u305d\u306e\u6a5f\u80fd\u4e00\u89a7\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr align=\"center\">\n<td>SFA\u306e\u6a5f\u80fd\u4e00\u89a7<\/td>\n<td>CRM\u306e\u6a5f\u80fd\u4e00\u89a7<\/td>\n<\/tr>\n<tr>\n<td>\u25cf\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<td>\u25cf\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<\/tr>\n<tr>\n<td>\u25cf\u6848\u4ef6\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<td>\u25cf\u9867\u5ba2\u60c5\u5831\u306e\u5206\u6790\u6a5f\u80fd<\/td>\n<\/tr>\n<tr>\n<td>\u25cf\u5546\u8ac7\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<td>\u25cf\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u62bd\u51fa\u6a5f\u80fd<\/td>\n<\/tr>\n<tr>\n<td>\u25cf\u55b6\u696d\u6d3b\u52d5\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<td>\u25cf\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u6a5f\u80fd<\/td>\n<\/tr>\n<tr>\n<td>\u25cf\u58f2\u4e0a\u4e88\u6e2c\u30fb\u4e88\u5b9f\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<td>\u25cf\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u7ba1\u7406\u6a5f\u80fd<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2>SFA\u3084CRM\u306e\u9078\u3073\u65b9<\/h2>\n<p>SFA\u3084CRM\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac\u3059\u308b\u3002\u4e0b\u8a18\u306e\u57fa\u6e96\u3067\u5c0e\u5165\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3068\u3001\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>SFA\u3084CRM\u306e\u9078\u3073\u65b9<\/span><\/div>\n<ol>\n<li>\u64cd\u4f5c\u6027\u304c\u9ad8\u3044\u3082\u306e\u304b\u3089\u9078\u3076<\/li>\n<li>\u793e\u5185\u6d78\u900f\u306a\u3069\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3082\u306e\u304b\u3089\u9078\u3076<\/li>\n<li>\u67d4\u8edf\u306a\u753b\u9762\u8a2d\u8a08\u30fb\u9805\u76ee\u8a2d\u8a08<\/li>\n<li>\u4ed6\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3067\u304d\u308b\u3082\u306e\u304b\u3089\u9078\u3076<\/li>\n<\/ol>\n<\/div>\n<h3>\u64cd\u4f5c\u6027\u304c\u9ad8\u3044\u3082\u306e\u304b\u3089\u9078\u3076<\/h3>\n<p>\u5c0e\u5165\u3059\u308bSFA\u3084CRM\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u64cd\u4f5c\u6027\u306e\u9ad8\u3044\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u55b6\u696d\u62c5\u5f53\u8005\u304c\u306a\u304b\u306a\u304b\u4f7f\u3044\u65b9\u306b\u6163\u308c\u306a\u3044\u5834\u5408\u3001\u55b6\u696d\u90e8\u5185\u3067SFA\u3084CRM\u306f\u5b9a\u7740\u305b\u305a\u306b\u5c0e\u5165\u52b9\u679c\u304c\u4f4e\u3044\u3082\u306e\u3068\u306a\u308b\u3002SFA\u3084CRM\u306f\u55b6\u696d\u6d3b\u52d5\u3084\u9867\u5ba2\u5bfe\u5fdc\u306e\u8a18\u9332\u3092\u5c65\u6b74\u3068\u3057\u3066\u5165\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u64cd\u4f5c\u6027\u304c\u60aa\u3044\u3068\u5b9a\u7740\u3057\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h3>\u793e\u5185\u6d78\u900f\u306a\u3069\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3082\u306e\u304b\u3089\u9078\u3076<\/h3>\n<p>SFA\u3084CRM\u306f\u5c0e\u5165\u3057\u3066\u3059\u3050\u306b\u52b9\u679c\u304c\u51fa\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u793e\u5185\u3067\u904b\u7528\u304c\u5b9a\u7740\u3057\u3066\u304b\u3089\u52b9\u679c\u304c\u51fa\u308b\u3082\u306e\u3060\u304c\u3001\u793e\u5185\u3067\u30c4\u30fc\u30eb\u3092\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3002\u305d\u306e\u305f\u3081\u3001SFA\u3084CRM\u306e\u63d0\u4f9b\u696d\u8005\u306b\u3088\u3063\u3066\u306f\u3001\u5c0e\u5165\u5f8c\u306e\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u304a\u3053\u306a\u3063\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u3042\u308b\u3002\u5c0e\u5165\u304b\u3089\u5b9a\u7740\u307e\u3067\u4e00\u8cab\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u696d\u8005\u3092\u9078\u3076\u3068\u3001\u521d\u3081\u3066\u5c0e\u5165\u3059\u308b\u5834\u5408\u3067\u3082\u5b89\u5fc3\u3060\u3002<\/p>\n<h3>\u67d4\u8edf\u306a\u753b\u9762\u8a2d\u8a08\u30fb\u9805\u76ee\u8a2d\u8a08<\/h3>\n<p>SFA\u3084CRM\u306f\u5546\u8ac7\u306e\u8a18\u9332\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u306e\u8a18\u9332\u3092\u767b\u9332\u3059\u308b\u3002\u3053\u306e\u6642\u3001\u767b\u9332\u753b\u9762\u306e\u5165\u529b\u9805\u76ee\u3092\u67d4\u8edf\u306b\u5909\u66f4\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3002\u306a\u305c\u306a\u3089\u3001SFA\u3084CRM\u306b\u5165\u529b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6539\u5584\u3001\u3055\u3089\u306b\u306f\u5546\u54c1\u306e\u5dee\u5225\u5316\u6226\u7565\u306e\u5f37\u5316\u3068\u3044\u3063\u305f\u3055\u307e\u3056\u307e\u306a\u7528\u9014\u3067\u6d3b\u7528\u3055\u308c\u308b\u3002\u3053\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304c\u884c\u3044\u3084\u3059\u3044\u3088\u3046\u306b\u753b\u9762\u8a2d\u8a08\u304c\u3067\u304d\u308b\u3068\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-customer-analysis\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2022\/03\/about-customer-analysis-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u4f55\u3092\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\u3069\u3093\u306a\u624b\u6cd5\u3067\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u57fa\u672c\u9805\u76ee\u30fb\u4e3b\u306a\u624b\u6cd55\u3064\u3092\u7d39\u4ecb<\/p><span class=\"date\">2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n<p>\u5165\u529b\u9805\u76ee\u304c\u591a\u3044\u3068\u55b6\u696d\u62c5\u5f53\u8005\u306e\u8ca0\u8377\u3082\u591a\u304f\u306a\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u3057\u3084\u3059\u3055\u3068\u55b6\u696d\u62c5\u5f53\u8005\u306e\u8ca0\u8377\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u3001\u67d4\u8edf\u306b\u8abf\u6574\u3067\u304d\u308b\u3088\u3046\u306a\u30c4\u30fc\u30eb\u304c\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<h3>\u4ed6\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3067\u304d\u308b\u3082\u306e\u304b\u3089\u9078\u3076<\/h3>\n<p>SFA\u3084CRM\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u4ed6\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3057\u3066\u304a\u3053\u3046\u3002\u8907\u6570\u306e\u30c4\u30fc\u30eb\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5927\u304d\u306a\u904b\u7528\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u304b\u3089\u3060\u3002\u4f8b\u3048\u3070MA\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u306f\u3088\u304f\u9023\u643a\u3055\u308c\u308b\u30c4\u30fc\u30eb\u3068\u8a00\u3048\u308b\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing-automation\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye01-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u30fb\u6d3b\u7528\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u624b\u9806\u3068\u6d41\u308c\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<p>SFA\u3084CRM\u3067\u306f\u5546\u8ac7\u304c\u9032\u3093\u3067\u3044\u308b\u898b\u8fbc\u307f\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u3001\u5546\u8ac7\u306e\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u3084\u5931\u6ce8\u9867\u5ba2\u306f\u5bfe\u8c61\u5916\u3068\u306a\u308b\u3002\u3057\u304b\u3057\u3001MA\u3092\u6d3b\u7528\u3059\u308c\u3070\u5bfe\u8c61\u5916\u3067\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3060\u3002\u305d\u3057\u3066\u3001MA\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u308c\u3070\u3001\u9014\u5207\u308c\u308b\u3053\u3068\u306a\u304fSFA\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u304a\u3053\u306a\u3048\u308b\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u30a2\u30f3\u30b1\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u3067\u8abf\u67fb\u3057\u3001SFA\u3084CRM\u306b\u9023\u52d5\u3067\u304d\u308b\u3002\u55b6\u696d\u6d3b\u52d5\u3067\u5927\u304d\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<h2>\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u5546\u8ac7\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308bSFA\u3068\u9867\u5ba2\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308bCRM\u3002\u3069\u3061\u3089\u3082\u58f2\u4e0a\u62e1\u5927\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u304c\u3001\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\u4e0b\u8a18\u306e\uff12\u3064\u3068\u306a\u308b\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u73fe\u5834\u304c\u6d3b\u52d5\u8a18\u9332\u3092\u5165\u529b\u3067\u304d\u308b\u304b\u3069\u3046\u304b\uff1f<\/li>\n<li>\u5165\u529b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u7279\u306b\u3001\u300c\u5165\u529b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\uff1f\u300d\u306f\u91cd\u8981\u3067\u3001\u5165\u529b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u305f\u3060\u306e\u7ba1\u7406\u3060\u3051\u306b\u4f7f\u3046\u306e\u3067\u306f\u3082\u3063\u305f\u3044\u306a\u3044\u3002\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6539\u5584\u3001\u3055\u3089\u306b\u306f\u5546\u54c1\u306e\u5dee\u5225\u5316\u6226\u7565\u306e\u5f37\u5316\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u8853\u3092\u5c0e\u5165\u524d\u306b\u5177\u4f53\u5316\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\u5fa1\u793e\u3067\u3082\u5c0e\u5165\u3092\u691c\u8a0e\u3055\u308c\u308b\u5834\u5408\u306f\u3001\u3053\u306e\uff12\u3064\u306b\u6ce8\u610f\u3057\u306a\u304c\u3089\u691c\u8a0e\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308bSFA\u3068CRM\u3002BtoB\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u5404\u7a2e\u65bd\u7b56\u3084\u52b9\u679c\u5206\u6790\u3092\u3059\u308b\u306b\u3042\u305f\u308a\u975e\u5e38\u306b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u672c\u8a18\u4e8b\u3067\u306fSFA\u3068CRM\u306e\u9055\u3044\u3092\u89e3\u8aac\u3002\u307e\u305f&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[64],"tags":[168,167,169,171,170],"class_list":["post-5095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sales-strategy","tag-168","tag-167","tag-169","tag-171","tag-170","article 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