{"id":5089,"date":"2022-03-12T15:08:20","date_gmt":"2022-03-12T06:08:20","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=5089"},"modified":"2025-09-28T13:33:12","modified_gmt":"2025-09-28T04:33:12","slug":"kgi%e3%83%bbkpi%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%ad%e5%ae%9a%e3%81%99%e3%82%8b%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%82%84%e3%82%b3%e3%83%84%e3%80%81%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95%e3%82%92","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-kgi-kpi","title":{"rendered":"KGI\u30fbKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u30b3\u30c4\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e"},"content":{"rendered":"

\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306fKGI\u3084KPI\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565<\/a>\u3001\u55b6\u696dDX\u5316<\/a>\u3067\u306f\u6210\u679c\u78ba\u8a8d\u3084PDCA\u3092\u56de\u3059\u305f\u3081\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u672c\u8a18\u4e8b\u3067\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084\u55b6\u696d\u6226\u7565<\/a>\u306b\u304a\u3051\u308bKGI\u3084KPI\u3068\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\u3092\u89e3\u8aac\u3059\u308b\u3002\u8a18\u4e8b\u306e\u5f8c\u534a\u3067\u306f\u3001KGI\u3084KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6ce8\u610f\u70b9\u3001\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u305f\u3081\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n

\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\"<\/figure>

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u30fb\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/p>2025\u5e748\u670812\u65e5<\/span><\/div><\/a><\/div>\n

\"\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\"<\/figure>

\u55b6\u696d\u6226\u7565\u3068\u306f\uff1f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u5177\u4f53\u4f8b\u3084PDCA\u306e\u56de\u3057\u65b9\u3001\u55b6\u696d\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/p>2025\u5e749\u670828\u65e5<\/span><\/div><\/a><\/div>\n

KGI\u3068\u306f<\/h2>\n

KGI\u3068\u306f\u3001\u300cKey Goal Indicator\u300d\u306e\u7565\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3084\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u547c\u3076\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u6700\u7d42\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u793a\u3057\u305f\u3082\u306e\u3060\u3002\u30b4\u30fc\u30eb\u304c\u6570\u5024\u5316\u3055\u308c\u305a\u306b\u66d6\u6627\u306a\u5834\u5408\u3001\u76ee\u6a19\u304c\u9054\u6210\u3067\u304d\u305f\u306e\u304b\u3069\u3046\u304b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3002\u307e\u305f\u3001\u9054\u6210\u5ea6\u5408\u3044\u3082\u5224\u65ad\u3067\u304d\u305a\u306b\u975e\u52b9\u7387\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u52b9\u7387\u7684\u306b\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306b\u306fKGI\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3060\u3002<\/p>\n

\u306a\u304a\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306eKGI\u306b\u306f\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u7387\u30fb\u6210\u7d04\u4ef6\u6570\u306a\u3069\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n

KPI\u3068\u306f<\/h2>\n

KPI\u3068\u306f\u3001\u300cKey\u3000Performance Indicator\u300d\u306e\u7565\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u547c\u3076\u3002\u6700\u7d42\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9069\u5207\u306b\u884c\u52d5\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3060\u3002<\/p>\n

\u8a2d\u5b9a\u3057\u305fKPI\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u5b9f\u7e3e\u5024\u304c\u5927\u304d\u304f\u96e2\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u305d\u306e\u969b\u3001\u554f\u984c\u306e\u3042\u308b\u6d3b\u52d5\u3092\u898b\u76f4\u3057\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u3092\u63a8\u9032\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\u304c\u9054\u6210\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3060\u3002<\/p>\n

\u306a\u304a\u3001KPI\u306b\u306f\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3001\u65b0\u898f\u9867\u5ba2\u6570\u3084\u9867\u5ba2\u306e\u5e73\u5747\u5358\u4fa1\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n

KGI\u3068KPI\u306e\u9055\u3044\u3068\u306f<\/h2>\n

KGI\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u6700\u7d42\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u793a\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001KPI\u306fKGI\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8a08\u6e2c\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001KGI\u306f\u7d50\u679c\u3092\u898b\u308b\u6307\u6a19\u3067\u3042\u308a\u3001KPI\u306f\u6700\u7d42\u76ee\u6a19\u307e\u3067\u306e\u904e\u7a0b\u3092\u898b\u308b\u6307\u6a19\u3060\u3002<\/p>\n

KPI\u30fbKSF\u3068\u306e\u9055\u3044<\/h3>\n

KSF\u3068\u306f\u3001\u300cKey Success Factor\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u91cd\u8981\u6210\u529f\u8981\u56e0\u3068\u547c\u3076\u3002 <\/p>\n

KPI\u3068KSF\u306f\u3057\u3070\u3057\u3070\u6df7\u540c\u3055\u308c\u308b\u304c\u3001\u4e21\u8005\u306f\u7570\u306a\u3063\u305f\u610f\u5473\u3067\u3042\u308b\u3002KPI\u306f\u9069\u5207\u306b\u6700\u7d42\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9032\u3081\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u6307\u6a19\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001KSF\u306f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u306a\u3069\u3092\u6307\u3057\u3066\u3044\u308b\u3002<\/p>\n

KPI\u3068KSF\u306e\u95a2\u4fc2\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u3092\u4f8b\u306b\u3057\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

\n\n\n\n\n
KGI<\/td>\n\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u306e\u58f2\u4e0a\u309220\uff05\u30a2\u30c3\u30d7<\/td>\n<\/tr>\n
KSF<\/td>\n\u91cd\u8981\u5ea6\u30fb\u7dca\u6025\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b<\/td>\n<\/tr>\n
KPI<\/td>\n\u628a\u63e1\u3067\u304d\u305f\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u309210\u500b\u4f5c\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u300c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u306e\u58f2\u4e0a\u309220\uff05\u30a2\u30c3\u30d7\u300d\u3068\u3044\u3046KGI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u56e0\u3067\u3042\u308bKSF\u3092\u691c\u8a0e\u3059\u308b\u3002\u3053\u306e\u4f8b\u306eKSF\u306f\u300c\u91cd\u8981\u5ea6\u30fb\u7dca\u6025\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u30d2\u30e4\u30ea\u30f3\u30b0\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u300d\u3060\u3002\u305d\u3057\u3066KSF\u306b\u57fa\u3065\u3044\u3066KPI\u300c\u628a\u63e1\u3067\u304d\u305f\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u309210\u500b\u4f5c\u308b\u300d\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u3060\u3002<\/p>\n

KGI\u3068OKR\u3068\u306e\u9055\u3044<\/h3>\n

OKR\u3068\u306f\u3001\u300cObjective and Key Result\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u76ee\u7684\u3068\u6210\u679c\u6307\u6a19\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002100%\u306e\u52aa\u529b\u3067\u53d6\u308a\u7d44\u3093\u3060\u3068\u3057\u3066\u3082\u9054\u6210\u304c\u96e3\u3057\u3044\u76ee\u6a19\u3092\u3042\u3048\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u54e1\u306e\u6210\u9577\u3092\u4fc3\u3057\u3001\u5927\u304d\u306a\u6210\u679c\u3092\u5f97\u3089\u308c\u308b\u7ba1\u7406\u624b\u6cd5\u3060\u3002<\/p>\n

KGI\u3068OKR\u3068\u3067\u306f\u3001\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3042\u308b\u3053\u3068\u306f\u5171\u901a\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u6c42\u3081\u3089\u308c\u308b\u9054\u6210\u5ea6\u5408\u3044\u3067\u4e21\u8005\u306f\u7570\u306a\u3063\u3066\u3044\u308b\u3002KGI\u306f\u9054\u6210\u3057\u305f\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308a\u3001KPI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067100%\u306e\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u3059\u3082\u306e\u3060\u3002\u4e00\u65b9\u3001OKR\u3067\u306f\u76ee\u6a19\u3092\u3042\u3048\u3066\u9ad8\u304f\u8a2d\u5b9a\u3057\u3066\u304a\u308a\u300160\uff5e70%\u7a0b\u5ea6\u4ee5\u4e0a\u306e\u76ee\u6a19\u9054\u6210\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n

KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n

KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u3060\u3002<\/p>\n

KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/div>\n
    \n
  1. \u5171\u901a\u306e\u76ee\u6a19\u3092\u5171\u6709\u3067\u304d\u308b<\/li>\n
  2. PDCA\u3092\u56de\u3057\u3084\u3059\u3044<\/li>\n
  3. \u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u3089\u308c\u308b<\/li>\n<\/ol>\n<\/div>\n

    \u5171\u901a\u306e\u76ee\u6a19\u3092\u5171\u6709\u3067\u304d\u308b<\/h3>\n

    KGI\u306e\u307f\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u4f55\u304b\u3089\u7740\u624b\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u306a\u3069\u975e\u52b9\u7387\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u3002\u3057\u304b\u3057\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001KGI\u3088\u308a\u3082\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u81ea\u5206\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u308b\u3079\u304d\u304b\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u5171\u6709\u3067\u304d\u308b\u305f\u3081\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u5f37\u5316\u3055\u308c\u3001\u8db3\u4e26\u307f\u3092\u63c3\u3048\u3066\u6d3b\u52d5\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n

    PDCA\u3092\u56de\u3057\u3084\u3059\u3044<\/h3>\n

    KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001PDCA\u304c\u56de\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n

    \"PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1fOODA\u30eb\u30fc\u30d7\u3068\u306e\u9055\u3044\u3068\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u6210\u529f\u4e8b\u4f8b\"<\/figure>

    PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u6ce8\u610f\u70b92\u3064\u3092\u8aac\u660e<\/p>2022\u5e743\u670812\u65e5<\/span><\/div><\/a><\/div>\n

    KPI\u306f\u6570\u5024\u3067\u8a08\u6e2c\u3067\u304d\u308b\u6307\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u9014\u4e2d\u6bb5\u968e\u3067\u3001\u6210\u679c\u304c\u3067\u3066\u3044\u306a\u3044KPI\u3092\u7279\u5b9a\u3067\u304d\u308b\u3002\u6210\u679c\u304c\u3067\u3066\u3044\u306a\u3044KPI\u3092\u767a\u898b\u3059\u308c\u3070\u3001\u305d\u306eKPI\u306e\u6539\u5584\u306b\u3059\u3050\u306b\u7740\u624b\u3067\u304d\u3001\u6539\u5584\u306e\u52b9\u679c\u3092\u518d\u5ea6\u691c\u8a3c\u3067\u304d\u308b\u3002\u3064\u307e\u308a\u3001KPI\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306ePDCA\u3092\u56de\u305b\u308b\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u60aa\u3044KPI\u3092\u52b9\u7387\u3088\u304f\u6539\u5584\u3067\u304d\u3001\u3044\u3061\u65e9\u304fKGI\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306a\u308b\u3002<\/p>\n

    \u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u3089\u308c\u308b<\/h3>\n

    KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068\u3057\u3066\u3084\u308b\u3079\u304d\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u308b\u3002\u9032\u6357\u72b6\u6cc1\u3082\u6570\u5024\u3068\u3057\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n

    \u3053\u306e\u305f\u3081\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u7740\u5b9f\u306b\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002KPI\u306e\u6570\u5024\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u308c\u3070\u3001\u81ea\u5206\u306e\u4ed5\u4e8b\u306b\u81ea\u4fe1\u3092\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n

    KGI\u3068KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n

    KGI\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3060\u3002<\/p>\n

    KGI\u3068KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/span><\/div>\n
      \n
    1. KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n
    2. KSF\u3092\u6d17\u3044\u51fa\u3059<\/li>\n
    3. KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<\/ol>\n<\/div>\n

      \u2460KGI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n

      \u307e\u305a\u306f\u6700\u7d42\u30b4\u30fc\u30eb\u3067\u3042\u308bKGI\u3092\u8a2d\u5b9a\u3059\u308b\u3002KGI\u304c\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3067\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u4ee5\u964d\u306b\u8a2d\u5b9a\u3059\u308bKPI\u3082\u66d6\u6627\u306a\u3082\u306e\u306b\u306a\u308b\u305f\u3081\u3001\u6570\u5024\u3092\u7528\u3044\u305f\u76ee\u6a19\u304c\u3088\u3044\u3002<\/p>\n

      \u307e\u305f\u3001KGI\u306fOKR\u3068\u7570\u306a\u308a\u3001100%\u306e\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u3059\u3082\u306e\u3067\u3042\u308b\u3002\u9ad8\u904e\u304e\u308b\u76ee\u6a19\u3092\u63b2\u3052\u305f\u5834\u5408\u3001\u9811\u5f35\u3063\u3066\u3082\u5c4a\u304b\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3067\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3002\u305d\u306e\u305f\u3081\u3001KGI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b2\u70b9\u3092\u610f\u8b58\u3057\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n

      KGI\u8a2d\u5b9a\u306e\u6ce8\u610f\u70b9<\/span><\/div>\n
        \n
      1. \u6570\u5024\u3092\u7528\u3044\u305f\u76ee\u6a19<\/li>\n
      2. \u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19<\/li>\n<\/ol>\n<\/div>\n

        BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306eKGI\u8a2d\u5b9a\u3067\u306f\u3001\u300c\u6b32\u3057\u3044\u58f2\u4e0a\u300d\u3092\u5e02\u5834\u898f\u6a21\u3084\u5e02\u5834\u8abf\u67fb\u306e\u6839\u62e0\u306a\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u300c\u7d4c\u55b6\u8005\u304c\u6b32\u3057\u3044\u3068\u8003\u3048\u308b\u58f2\u4e0a\u300d\u3084\u300c\u81a8\u5927\u306b\u304b\u304b\u3063\u3066\u3057\u307e\u3063\u305f\u958b\u767a\u8cbb\u3092\u56de\u53ce\u3059\u308b\u305f\u3081\u306e\u58f2\u4e0a\u300d\u306a\u3069\u3060\u3002\u305d\u306e\u5834\u5408\u3001\u305d\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306eKPI\u304c\u5b9f\u73fe\u56f0\u96e3\u306a\u76ee\u6a19\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u58eb\u6c17\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n

        \u2461KSF\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n

        KGI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306fKSF\u3092\u6d17\u3044\u51fa\u3059\u4f5c\u696d\u3092\u304a\u3053\u306a\u3046\u3002KSF\u306fKGI\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3084\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3084\u884c\u52d5\u3092\u6307\u3059\u305f\u3081\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\uff1f\u3092\u6d17\u3044\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n

        KSF\u3092\u6d17\u3044\u51fa\u3059\u3068\u3001\u9006\u8aac\u3057\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u304cKSF\u3067\u3042\u308b\u305f\u3081\u3001\u9006\u8aac\u3059\u308b\u3068KSF\u3055\u3048\u5b9f\u73fe\u3067\u304d\u308c\u3070\u3001KGI\u304c\u9054\u6210\u3067\u304d\u308b\u306f\u305a\u3067\u3042\u308b\u3002\u305d\u306e\u95a2\u4fc2\u6027\u304c\u6210\u7acb\u3057\u3066\u3044\u308b\u304b\uff1f\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001KSF\u3092\u6d17\u3044\u51fa\u3059\u3068\u826f\u3044\u3002<\/p>\n

        \u2462KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n

        KFS\u306e\u6d17\u3044\u51fa\u3057\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u6b21\u306fKSF\u306b\u5bfe\u3057\u3066KPI\u3092\u8a2d\u8a08\u3059\u308b\u3002\u3053\u306e\u969b\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aKFS\u306e\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u306a\u304a\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u300cSMART\u300d\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002SMART\u306f\u3001\u4ee5\u4e0b\u306e\u82f1\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n

        \n\n\n\n\n\n\n
        Specific\uff08\u660e\u78ba\u6027\uff09<\/td>\nKPI\u306e\u660e\u78ba\u6027\u3084\u5177\u4f53\u6027\u306e\u3053\u3068\u3002\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u304cKPI\u306e\u610f\u5473\u3092\u540c\u3058\u3088\u3046\u306b\u7406\u89e3\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u3042\u308b\u3002<\/td>\n<\/tr>\n
        Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09<\/td>\n\u8a2d\u5b9a\u3057\u305fKPI\u306e\u6570\u5024\u6e2c\u5b9a\uff08\u5b9a\u91cf\u5316\uff09\u304c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3002\u7d99\u7d9a\u7684\u306a\u6570\u5024\u5316\u304c\u5fc5\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u6570\u5024\u5316\u306e\u65b9\u6cd5\uff08\u8a08\u7b97\u65b9\u6cd5\u30fb\u7b97\u51fa\u65b9\u6cd5\uff09\u306b\u30eb\u30fc\u30eb\u304c\u3042\u308a\u3088\u308a\u6b63\u78ba\u306a\u6570\u5024\u8a08\u7b97\u304c\u3067\u304d\u308b\u3053\u3068\u304c\u91cd\u8981<\/td>\n<\/tr>\n
        Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09<\/td>\nKPI\u304c\u5b9f\u73fe\u53ef\u80fd\u306a\u9054\u6210\u76ee\u6a19\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3002\u4f8b\u3048\u3070\u65e5\u672c\u56fd\u5185\u306b300\u793e\u3057\u304b\u5bfe\u8c61\u9867\u5ba2\u304c\u3044\u306a\u3044\u306e\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u4ef6\u6570\u76ee\u6a19\u304c500\u793e\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u9054\u6210\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3002<\/td>\n<\/tr>\n
        Related\uff08\u95a2\u9023\u6027\uff09<\/td>\n\u3053\u306eKPI\u3092\u9054\u6210\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u7406\u7531\uff08KGI\u3068\u306e\u95a2\u9023\u6027\uff09\u3092\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u304c\u91cd\u8981\u3002\u305d\u3046\u3057\u306a\u3051\u308c\u3070KPI\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3059\u308b\u52aa\u529b\u304c\u4f4e\u4e0b\u3059\u308b\u3002<\/td>\n<\/tr>\n
        Time-bounded\uff08\u9069\u6642\u6027\uff09<\/td>\n\u9054\u6210\u671f\u9650\u3092\u6c7a\u3081\u3089\u308c\u308bKPI\u3067\u3042\u308b\u3053\u3068\u3002\u3044\u3064\u307e\u3067\u3082KGI\u304c\u9054\u6210\u3057\u306a\u304f\u306a\u308b\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

        KGI\u30fbKPI\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/h2>\n

        KGI\u3068KPI\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308a\u3001\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u306e\u30b3\u30c4\u306f\uff12\u3064\u3042\u308b\u3002<\/p>\n

        KGI\u30fbKPI\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u30b3\u30c4<\/span><\/div>\n
          \n
        1. KPI\u3092\u5c11\u306a\u304f\u3057\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528<\/li>\n
        2. KPI\u30c4\u30ea\u30fc\u3067\u53ef\u8996\u5316<\/li>\n<\/ol>\n<\/div>\n

          KPI\u3092\u5c11\u306a\u304f\u3057\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528<\/h3>\n

          KPI\u306f\u5c11\u306a\u3044\u65b9\u304c\u3088\u3044\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u6226\u7565\u7684\u306a\u76ee\u7dda\u3067\u3042\u308b\u304c\u3001KPI\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u6539\u5584\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044KPI\u304c\u5897\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u55b0\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u5c11\u4eba\u6570\u4f53\u5236\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u5b9f\u884c\u3059\u308b\u5834\u5408\u306f\u3001KPI\u3092\u5c11\u306a\u304f\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aKSF\u306e\u898b\u6975\u3081\u3068\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308bKPI\u3068\u3057\u3066\u4f55\u3092\u8a2d\u5b9a\u3059\u308b\u304b\uff1f\u304c\u91cd\u8981\u3060\u3002<\/p>\n

          KPI\u30c4\u30ea\u30fc\u3067\u53ef\u8996\u5316<\/h3>\n

          KGI\u3084KPI\u306f\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u8a08\u6e2c\u3057\u53ef\u8996\u5316\u3057\u3066\u6539\u5584\u306b\u6d3b\u304b\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001KPI\u3092\u53ef\u8996\u5316\u3059\u308bKPI\u30c4\u30ea\u30fc\u3092\u4f7f\u3046\u3068\u826f\u3044\u3002KPI\u30c4\u30ea\u30fc\u306f\u8a2d\u5b9a\u3057\u305fKPI\u306b\u3088\u3063\u3066\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u5909\u308f\u308b\u3053\u3068\u304c\u591a\u3044\u304c\u3001\u4f8b\u3048\u3070\u5f0a\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u30c4\u30ea\u30fc\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\"KPI\u30c4\u30ea\u30fc\u306e\u30b5\u30f3\u30d7\u30eb\"\n

          \u3053\u306e\u3088\u3046\u306aKPI\u30c4\u30ea\u30fc\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5f37\u5316\u3055\u308c\u3001\u30c1\u30fc\u30e0\u4e00\u4e38\u3068\u306a\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u304c\u5c55\u958b\u3067\u304d\u308b\u3060\u308d\u3046\u3002\u305c\u3072\u5fa1\u793e\u3067\u3082KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

          \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306fKGI\u3084KPI\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u3001\u55b6\u696dDX\u5316\u3067\u306f\u6210\u679c\u78ba\u8a8d\u3084PDCA\u3092\u56de\u3059\u305f\u3081\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u672c\u8a18\u4e8b\u3067\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306b…<\/p>\n","protected":false},"author":2,"featured_media":5151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[64],"tags":[144,126],"class_list":{"0":"post-5089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sales-strategy","8":"tag-kgi","9":"tag-kpi","10":"article cf"},"aioseo_notices":[],"modified_by":"\u837b\u91ce\u6c38\u7b56","_links":{"self":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/comments?post=5089"}],"version-history":[{"count":22,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5089\/revisions"}],"predecessor-version":[{"id":9830,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/5089\/revisions\/9830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media\/5151"}],"wp:attachment":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media?parent=5089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/categories?post=5089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/tags?post=5089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}