{"id":4899,"date":"2023-08-26T10:36:49","date_gmt":"2023-08-26T01:36:49","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=4899"},"modified":"2025-04-25T11:31:39","modified_gmt":"2025-04-25T02:31:39","slug":"bant%e3%81%a8%e3%81%af%ef%bc%9f%e5%96%b6%e6%a5%ad%e3%81%ab%e5%b0%8e%e5%85%a5%e3%81%99%e3%82%8b%e5%8a%b9%e6%9e%9c%e3%82%84%e3%83%92%e3%82%a2%e3%83%aa%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%b7%e4%bd%93","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bant","title":{"rendered":"\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cBANT\u300d\u3068\u306f\uff1f\u55b6\u696d\u304cBANT\u6761\u4ef6\u3092\u30d2\u30e4\u30ea\u30f3\u30b0\u3059\u308b\u30b3\u30c4\u3068\u805e\u304d\u65b9\u4f8b"},"content":{"rendered":"<p>BANT\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u306b\u304a\u3044\u3066\u9867\u5ba2\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u3059\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u308b\u57fa\u672c\u7684\u306a\u30d2\u30e4\u30ea\u30f3\u30b0\u9805\u76ee\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u304a\u3088\u3073\u3001\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u30fb\u6761\u4ef6\u3060\u3002BANT\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u6e2c\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6848\u4ef6\u306e\u7ba1\u7406\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001SFA\u3084CRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u306f\u304a\u3059\u3059\u3081\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001BANT\u306e\u57fa\u790e\u3001\u52b9\u679c\u3001\u30b3\u30c4\u3001\u6ce8\u610f\u70b9\u3001\u805e\u304d\u51fa\u3057\u65b9\u306a\u3069\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, 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style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy 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>BANT\u306e\u5c0e\u5165\u3084\u30d2\u30e4\u30ea\u30f3\u30b0\u306e\u6ce8\u610f\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bant\/#BANT%E3%81%AE%E5%BF%9C%E7%94%A8%E3%80%81BANTC%E3%83%BBBANTCH\" >BANT\u306e\u5fdc\u7528\u3001BANTC\u30fbBANTCH<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-bant\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E8%AB%87%E3%83%BB%E5%96%B6%E6%A5%AD%E3%81%AE%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%80%8CBANT%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F%E5%AE%9A%E7%BE%A9%E3%81%A8%E6%84%8F%E5%91%B3%E3%80%81%E8%AA%AD%E3%81%BF%E6%96%B9\"><\/span>\u5546\u8ac7\u30fb\u55b6\u696d\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cBANT\u300d\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u610f\u5473\u3001\u8aad\u307f\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300eBANT\uff08\u8aad\u307f\u65b9\uff1a\u30d0\u30f3\u30c8\uff09\u300f\u3068\u306f\u3001<strong>\u300eBudget\uff08\u4e88\u7b97\uff09\u300f\u300eAuthority\uff08\u6c7a\u6e08\u6a29\uff09\u300f\u300eNeeds\uff08\u30cb\u30fc\u30ba\u30fb\u9700\u8981\uff09\u300f\u300eTime frame\uff08\u5c0e\u5165\u6642\u671f\uff09\u300f<\/strong>\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001\u6cd5\u4eba\u55b6\u696d\u306e\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u306b\u8cea\u554f\u3059\u308b\u3068\u304d\u306e\u55b6\u696d\u30d2\u30e4\u30ea\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3001\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u306b\u306a\u308b\u3082\u306e\u3060\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u5ba2\u306e\u53d7\u6ce8\u78ba\u5ea6\u306e\u5224\u65ad\u6750\u6599\u3068\u306a\u308b\u305f\u3081\u3001\u55b6\u696d\u90e8\u9580\u306b\u304a\u3044\u3066\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3084CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u3079\u304d\u6307\u6a19\u3067\u3042\u308b\u3002\u8a2a\u554f\u578b\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u5185\u52e4\u578b\u55b6\u696d\u3067\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u3082\u5341\u5206\u6d3b\u7528\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u307e\u307e\u6d3b\u7528\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u96e3\u3057\u3044\u3068\u3044\u3046\u5074\u9762\u304c\u3042\u308b\u3002\u65e5\u672c\u56fd\u5185\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u306e\u5546\u7fd2\u6163\u304b\u3089\u3001\u975e\u5e38\u306b\u805e\u304d\u51fa\u3057\u306b\u304f\u3044\u9805\u76ee\u3067\u3042\u308b\u304b\u3089\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u5546\u6750\u7279\u6027\u3084\u9867\u5ba2\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u3001BANT\u3092\u30a2\u30ec\u30f3\u30b8\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<h3>BANT\u306eBudget(\u4e88\u7b97)<\/h3>\n<p><strong>\u300eBudget\uff08\u4e88\u7b97\uff09\u300f<\/strong>\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u4e88\u7b97\u306e\u3053\u3068\u3060\u3002\u4e88\u7b97\u3092\u3069\u306e\u304f\u3089\u3044\u78ba\u4fdd\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3092\u5546\u8ac7\u6642\u306b\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u4e88\u7b97\u306b\u5408\u308f\u305b\u3066\u898b\u7a4d\u3082\u308a\u3092\u8abf\u6574\u3059\u308b\u306a\u3069\u3001\u6709\u5229\u306b\u5546\u8ac7\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4e88\u7b97\u304c\u3042\u3046\u304b\u5408\u308f\u306a\u3044\u304b\u306e\u5224\u65ad\u3082\u65e9\u3005\u306b\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5e73\u5747\u5358\u4fa1\u304c\u300c100\u4e07\u5186\u300d\u3068\u3057\u305f\u5834\u5408\u3001\u9867\u5ba2\u306e\u4e88\u7b97\u304c40\u4e07\u5186\u3067\u3042\u308c\u3070\u3001\u5546\u8ac7\u3092\u9032\u3081\u3066\u3082\u300c\u53d7\u6ce8\u306b\u306a\u3089\u306a\u3044\u300d\u53ef\u80fd\u6027\u3084\u4fa1\u683c\u7af6\u4e89\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u51fa\u3066\u304f\u308b\u3002\u9006\u306b150\u4e07\u5186\u306e\u4e88\u7b97\u304c\u3042\u308c\u3070\u3001\u53d7\u6ce8\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u3084\u4fa1\u683c\u3092\u5f37\u307f\u306b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u4e88\u7b97\u306e\u628a\u63e1\u304c\u9045\u308c\u308b\u3068\u3001\u4eee\u306b\u5546\u8ac7\u3092\u9032\u3081\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u9014\u4e2d\u3067\u4e88\u7b97\u304c\u5408\u308f\u305a\u306b\u8a71\u304c\u632f\u308a\u51fa\u3057\u306b\u623b\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308b\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u55b6\u696d\u306e\u65e9\u3044\u6bb5\u968e\u3067\u4e88\u7b97\u3092\u805e\u304d\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u300c\u305d\u3093\u306a\u306b\u9ad8\u984d\u3060\u3068\u8cfc\u5165\u3067\u304d\u306a\u3044\u300d\u3068\u5f8c\u304b\u3089\u8a00\u308f\u308c\u308b\u3068\u3001\u9867\u5ba2\u3082\u55b6\u696d\u62c5\u5f53\u8005\u3082\u6642\u9593\u3092\u7121\u99c4\u306b\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u304a\u4e92\u3044\u306b\u30e1\u30ea\u30c3\u30c8\u306f\u306a\u3044\u3002<\/p>\n<h3>BANT\u306eAuthority(\u6c7a\u88c1\u6a29)<\/h3>\n<p><strong>\u300eAuthority\uff08\u6c7a\u88c1\u6a29\uff09\u300f<\/strong>\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u306e\u6c7a\u88c1\u6a29\u306e\u3053\u3068\u3060\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u306e\u6c7a\u88c1\u6a29\u304c\u3042\u308b\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u3001\u5546\u8ac7\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3046\u307e\u304f\u3044\u3051\u3070\u3001\u305d\u306e\u5834\u3067\u3001\u300c\u8cfc\u5165\u3059\u308b\u300d\u3068\u6c7a\u3081\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3082\u3067\u304d\u308b\u3060\u308d\u3046\u3002\u3053\u306e\u305f\u3081\u3001<strong>\u300e\u6c7a\u88c1\u6a29\u3092\u6301\u3064\u76f8\u624b\u306b\u55b6\u696d\u3059\u308b\u3053\u3068\u300f<\/strong>\u304cBtoB\u55b6\u696d\u3067\u306f\u91cd\u8981\u3068\u306a\u308b\u3002\u6c7a\u88c1\u6a29\u3092\u6301\u3064\u76f8\u624b\u306b\u76f4\u63a5\u55b6\u696d\u3067\u304d\u308b\u304b\u3001\u3067\u304d\u306a\u3044\u304b\u3067\u3001\u53d7\u6ce8\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306f\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3002<\/p>\n<h3>BANT\u306eNeeds(\u30cb\u30fc\u30ba)<\/h3>\n<p><strong>\u300eNeeds\uff08\u30cb\u30fc\u30ba\u30fb\u9700\u8981\uff09\u300f<\/strong>\u306f\u3001\u4e00\u822c\u7684\u306a\u5b9a\u7fa9\u3067\u306f\u3001\u300c\u9867\u5ba2\u306e\u6b32\u3057\u3066\u3044\u308b\u3082\u306e\u30fb\u3053\u3068\u300d\u3067\u3042\u308b\u304c\u3001BANT\u3067\u306f\u3001\u7d44\u7e54\u7684\u306a\u30cb\u30fc\u30ba\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\uff1f\u3092\u610f\u5473\u3059\u308b\u3002<\/p>\n<p>\u300c\u7d44\u7e54\u7684\u306a\u30cb\u30fc\u30ba\u300d\u3068\u306f\u3001\u30cb\u30fc\u30ba\u304c\u500b\u4eba\u30ec\u30d9\u30eb\u304b\u3001\u7d44\u7e54\u30ec\u30d9\u30eb\u304b\u3001\u306e\u3053\u3068\u3060\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u4f01\u696d\u306e\u3042\u308b\u62c5\u5f53\u8005\u304c\u300c\u72ec\u65ad\u300d\u3067\u300c\u3053\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3044\u300d\u3068\u691c\u8a0e\u3057\u3066\u3044\u308b\u30ec\u30d9\u30eb\u306a\u306e\u304b\u3001\u3042\u308b\u90e8\u9580\u3067\u691c\u8a0e\u3057\u3066\u3044\u308b\u30ec\u30d9\u30eb\u306a\u306e\u304b\u3001\u3055\u3089\u306b\u306f\u3001\u4f1a\u793e\u5168\u4f53\u3067\u691c\u8a0e\u3057\u3066\u3044\u308b\u30ec\u30d9\u30eb\u306a\u306e\u304b\u3067\u3042\u308b\u3002\u500b\u4eba\u7684\u306a\u30ec\u30d9\u30eb\u3067\u3042\u308c\u3070\u3001\u4eee\u306b\u5546\u8ac7\u304c\u9032\u3093\u3060\u3068\u3057\u3066\u3082\u3001\u7d44\u7e54\u7684\u306b\u5c0e\u5165\u3092\u53cd\u5bfe\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u306a\u304b\u306a\u304b\u53d7\u6ce8\u306b\u81f3\u3089\u306a\u3044\u3002\u9006\u306b\u5168\u793e\u7684\u306b\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u3067\u524d\u5411\u304d\u306b\u691c\u8a0e\u3055\u308c\u308b\u305f\u3081\u3001\u53d7\u6ce8\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u500b\u4eba\u30ec\u30d9\u30eb\u306a\u306e\u304b\u3001\u5168\u793e\u30ec\u30d9\u30eb\u306a\u306e\u304b\u3092\u30d2\u30e4\u30ea\u30f3\u30b0\u306b\u3066\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3060\u3002\u305f\u3060\u3057\u3001\u81ea\u793e\u304c\u6271\u3063\u3066\u3044\u308b\u5546\u6750\u304c\u3001\u500b\u4eba\u30ec\u30d9\u30eb\u306e\u691c\u8a0e\u3067\u5341\u5206\u306a\u5546\u6750\u3067\u3042\u308c\u3070\u3001\u7d44\u7e54\u7684\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u6027\u306f\u306a\u3044\u305f\u3081\u3001\u8a71\u306f\u5225\u3067\u3042\u308b\u3002<\/p>\n<h3>BANT\u306eTime frame(\u5c0e\u5165\u6642\u671f)<\/h3>\n<p><strong>\u300eTime frame\uff08\u5c0e\u5165\u6642\u671f\uff09\u300f<\/strong>\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u5e0c\u671b\u30fb\u4e88\u5b9a\u65e5\u306e\u3053\u3068\u3060\u3002\u9867\u5ba2\u304c\u5e0c\u671b\u3059\u308b\u5177\u4f53\u7684\u306a\u5c0e\u5165\u6642\u671f\u3092\u77e5\u3063\u3066\u304a\u3051\u3070\u3001\u305d\u306e\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u55b6\u696d\u306e\u512a\u5148\u5ea6\u304c\u8abf\u6574\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65e9\u3044\u6bb5\u968e\u3067\u306e\u5c0e\u5165\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u9867\u5ba2\u306a\u3089\u3070\u3001\u96c6\u4e2d\u7684\u306a\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3068\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u55b6\u696d\u306e\u512a\u5148\u5ea6\u3082\u9ad8\u304f\u306a\u308b\u3002\u305d\u3046\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u3057\u3064\u3064\u3082\u3001\u6642\u671f\u3092\u898b\u306a\u304c\u3089\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3078\u3068\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u3001\u55b6\u696d\u306e\u512a\u5148\u5ea6\u306f\u5c11\u3057\u4f4e\u304f\u306a\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u5c0e\u5165\u6642\u671f\u304c\u65e9\u3044\u304b\u3001\u9045\u3044\u304b\u3067\u55b6\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u632f\u308a\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u53d7\u6ce8\u751f\u7523\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u5c0e\u5165\u6642\u671f\u3001\u30a4\u30b3\u30fc\u30eb\u3001\u5e0c\u671b\u7d0d\u671f\u3068\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u751f\u7523\u30ea\u30bd\u30fc\u30b9\u3092\u307f\u306a\u304c\u3089\u3001\u7d0d\u671f\u304c\u9593\u306b\u5408\u308f\u306a\u3044\u5834\u5408\u306f\u3001\u5546\u8ac7\u3059\u3089\u3067\u304d\u306a\u3044\u3068\u3044\u3063\u305f\u5224\u65ad\u306b\u3082\u4f7f\u3048\u308b\u3002<\/p>\n<p>\u4ee5\u4e0a\u304cBANT\u306e\u5404\u9805\u76ee\u306e\u6982\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u7dcf\u5408\u7684\u306b\u53d7\u6ce8\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E6%9D%A1%E4%BB%B6%E3%81%A8%E3%81%AF\"><\/span>BANT\u6761\u4ef6\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BANT\u6761\u4ef6\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308bBANT\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u793e\u5185\u6761\u4ef6\u306e\u3053\u3068\u3060\u3002\u4f8b\u3048\u3070\u3001\u4e0b\u8a18\u306e\u6761\u4ef6\u3092\u30af\u30ea\u30a2\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306f\u78ba\u5ea6\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3059\u308b\u5834\u5408\u306f\u3001\u4e0b\u8a18\u306e\u6761\u4ef6\u304cBANT\u6761\u4ef6\u3068\u306a\u308b\u3002<\/p>\n<ol>\n<li>Budget(\u4e88\u7b97)\uff1a500\u4e07\u5186\u4ee5\u4e0a\u306e\u4e88\u7b97\u3092\u78ba\u4fdd\u6e08\u307f\u3067\u3042\u308b\u3053\u3068<\/li>\n<li>Time frame(\u5c0e\u5165\u6642\u671f)\uff1a\u534a\u5e74\u4ee5\u5185\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068<\/li>\n<\/ol>\n<p>\u3053\u306e\u3088\u3046\u306aBANT\u6761\u4ef6\u306f\u5404\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002\u6761\u4ef6\u304c\u53b3\u3057\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u6570\u304c\u6e1b\u308b\u5206\u3001\u78ba\u5ea6\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E6%83%85%E5%A0%B1%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>BANT\u60c5\u5831\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BANT\u60c5\u5831\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u304c\u3082\u3064BANT\u306b\u5bfe\u3059\u308b\u56de\u7b54\u306e\u3053\u3068\u3060\u3002BANT\u60c5\u5831\u306f\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306b\u30d2\u30e4\u30ea\u30f3\u30b0\u3057\u3066\u805e\u304d\u51fa\u3055\u306a\u3044\u3068\u308f\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3069\u3046\u3044\u3046\u805e\u304d\u65b9\u3092\u3059\u308b\u306e\u304b\u304c\u91cd\u8981\u3068\u306a\u308b\u3002BANT\u60c5\u5831\u306f\u5546\u8ac7\u30fb\u6848\u4ef6\u3054\u3068\u306b\u7570\u306a\u308b\u305f\u3081\u3001\u6bce\u56de\u805e\u304d\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E6%9D%A1%E4%BB%B6%E3%82%92%E6%B3%95%E4%BA%BA%E5%96%B6%E6%A5%AD%E3%81%AB%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E5%8A%B9%E6%9E%9C\"><\/span>BANT\u6761\u4ef6\u3092\u6cd5\u4eba\u55b6\u696d\u306b\u5c0e\u5165\u3059\u308b\u52b9\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BANT\u3092\u55b6\u696d\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u5c0e\u5165\u3059\u308c\u3070\u3001\u55b6\u696d\u306b\u304a\u3051\u308b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u3067\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u5546\u8ac7\u7ba1\u7406\u3084\u30ea\u30bd\u30fc\u30b9\u7ba1\u7406\u304c\u3057\u3084\u3059\u3044<\/li>\n<li>\u55b6\u696d\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u5206\u6790\u3067\u304d\u308b<\/li>\n<\/ol>\n<p>BANT\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u53d7\u6ce8\u78ba\u5ea6\u306e\u5224\u65ad\u6750\u6599\u304c\u624b\u306b\u5165\u308a\u3001\u9867\u5ba2\u3078\u306e\u55b6\u696d\u306e\u512a\u5148\u5ea6\u6c7a\u5b9a\u3084\u55b6\u696d\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u5206\u6790\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h3>\u5546\u8ac7\u7ba1\u7406\u3084\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u7ba1\u7406\u304c\u3057\u3084\u3059\u3044<\/h3>\n<p>BANT\u3092\u55b6\u696d\u6d3b\u52d5\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u53d7\u6ce8\u78ba\u5ea6\u306e\u60c5\u5831\u304c\u660e\u78ba\u5316\u3059\u308b\u305f\u3081\u3001\u55b6\u696d\u306e\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u5546\u8ac7\u7ba1\u7406\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u3055\u3089\u306b\u300e\u3069\u3053\u306e\u4f01\u696d\u3092\u512a\u5148\u3059\u308b\u3079\u304d\u304b\uff1f\u300f\u304c\u5206\u304b\u308b\u305f\u3081\u3001\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u3046\u4f7f\u3046\u304b\uff1f\u306e\u5224\u65ad\u3082\u884c\u3044\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h3>\u55b6\u696d\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u5206\u6790\u3067\u304d\u308b<\/h3>\n<p>BANT\u60c5\u5831\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3059\u3050\u306b\u6c7a\u307e\u3063\u305f\u5546\u8ac7\u306eBANT\u60c5\u5831\u3001\u306a\u304b\u306a\u304b\u6c7a\u307e\u3089\u306a\u3044\u5546\u8ac7\u306eBANT\u60c5\u5831\u3001\u5931\u6ce8\u3057\u3066\u3057\u307e\u3063\u305f\u5546\u8ac7\u306eBANT\u60c5\u5831\u3092\u76f8\u4e92\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u6ce8\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\uff1f\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u4f55\u304b\uff1f\u3092\u5206\u6790\u53ef\u80fd\u3060\u3002\u305d\u306e\u305f\u3081\u3001SFA\u306a\u3069\u306bBANT\u60c5\u5831\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u904e\u53bb\u306e\u5546\u8ac7\u304b\u3089\u8a73\u7d30\u306a\u55b6\u696d\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u3001\u55b6\u696d\u529b\u5f37\u5316\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E6%83%85%E5%A0%B1%E3%81%8C%E6%AC%A0%E3%81%91%E3%81%A6%E3%81%97%E3%81%BE%E3%81%A3%E3%81%9F%E5%A0%B4%E5%90%88%E3%81%AE%E5%95%8F%E9%A1%8C%E7%82%B9\"><\/span>BANT\u60c5\u5831\u304c\u6b20\u3051\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306e\u554f\u984c\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BANT\u306e\u60c5\u5831\u304c\u6b20\u3051\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u554f\u984c\u70b9\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u53ef\u80fd\u306a\u7bc4\u56f2\u3067\u60c5\u5831\u53ce\u96c6\u3067\u304d\u308b\u3053\u3068\u304c\u7406\u60f3\u7684\u3067\u3042\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<td>Budget\uff08\u4e88\u7b97\uff09\u306e\u60c5\u5831\u304c\u6b20\u3051\u305f\u5834\u5408<\/td>\n<td>\u4e88\u7b97\u3092\u8d85\u3048\u3066\u3044\u305f\u5834\u5408\u3001\u5024\u5f15\u304d\u4ea4\u6e09\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u53d7\u6ce8\u307e\u3067\u306e\u6642\u9593\u304c\u9577\u671f\u5316\u3059\u308b\u3002\u6700\u60aa\u3001\u5024\u6bb5\u304c\u5408\u308f\u305a\u53d7\u6ce8\u306b\u306a\u3089\u306a\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td>Authority\uff08\u6c7a\u88c1\u6a29\uff09\u306e\u60c5\u5831\u304c\u6b20\u3051\u305f\u5834\u5408<\/td>\n<td>\u6c7a\u88c1\u6a29\u306e\u3042\u308b\u62c5\u5f53\u8005\u306b\u81ea\u793e\u88fd\u54c1\u306e\u5f37\u307f\u3084\u7279\u9577\u304c\u2019\u6b63\u78ba\u306b\u4f1d\u308f\u3089\u305a\u3001\u306a\u304b\u306a\u304b\u6c7a\u307e\u3089\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u5931\u6ce8\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>Needs\uff08\u30cb\u30fc\u30ba\uff09\u306e\u60c5\u5831\u304c\u6b20\u3051\u305f\u5834\u5408<\/td>\n<td>\u793e\u5185\u691c\u8a0e\u306e\u6bb5\u968e\u3067\u53cd\u5bfe\u6d3e\u304b\u3089\u5c0e\u5165\u53cd\u5bfe\u3092\u304f\u3089\u3044\u5546\u8ac7\u304c\u9032\u307e\u306a\u3044\u3002\u53cd\u5bfe\u610f\u898b\u3092\uff11\u3064\uff11\u3064\u30af\u30ea\u30a2\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u53d7\u6ce8\u6642\u671f\u304c\u9045\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>Time frame\uff08\u5c0e\u5165\u6642\u671f\uff09\u306e\u60c5\u5831\u304c\u6b20\u3051\u305f\u5834\u5408<\/td>\n<td>\u55b6\u696d\u306e\u512a\u5148\u5ea6\u306e\u5224\u65ad\u6750\u6599\u3092\uff11\u3064\u5931\u3044\u3001\u512a\u5148\u5ea6\u4ed8\u306e\u5224\u65ad\u3092\u8aa4\u308a\u5931\u6ce8\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E6%83%85%E5%A0%B1%E3%81%AE%E7%A2%BA%E8%AA%8D%E3%81%AE%E4%BB%95%E6%96%B9%E3%81%A8%E5%85%B7%E4%BD%93%E4%BE%8B\"><\/span>BANT\u60c5\u5831\u306e\u78ba\u8a8d\u306e\u4ed5\u65b9\u3068\u5177\u4f53\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3001BANT\u60c5\u5831\u3092\u30d2\u30e4\u30ea\u30f3\u30b0\u3059\u308b\u30b3\u30c4\u3084\u53ce\u96c6\u3059\u308b\u30b3\u30c4\u3068\u305d\u306e\u5177\u4f53\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u305f\u3060\u3057\u3001\u88fd\u54c1\u7279\u6027\u30fb\u696d\u754c\u7279\u6027\u306a\u3069\u304c\u3042\u308b\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u4e00\u822c\u7684\u306a\u30b3\u30c4\u3084\u5177\u4f53\u4f8b\u3067\u3042\u308b\u3053\u3068\u306f\u3054\u6ce8\u610f\u3044\u305f\u3060\u304d\u305f\u3044\u3002\u307e\u305f\u3001\u5192\u982d\u3067\u3082\u7d39\u4ecb\u3057\u305f\u304c\u3001BANT\u306f\u81ea\u793e\u5546\u6750\u306e\u7279\u6027\uff08\u9867\u5ba2\u7279\u6027\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u3066\u30a2\u30ec\u30f3\u30b8\u3057\u3066\u3044\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u8ab0\u306b\u3001\u3069\u3046\u3044\u3063\u305f\u805e\u304d\u65b9\u3067\u3001\u3044\u3064\u805e\u304f\u306e\u304b\uff1f\u306a\u3069\u306f\u719f\u8003\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u3053\u3067\u3054\u7d39\u4ecb\u3059\u308b\u4f8b\u306e\u3088\u3046\u306b\u805e\u3051\u3070\u826f\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u719f\u8003\u306e\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3042\u308b\u3002<\/p>\n<h3>Budget(\u4e88\u7b97)\u306e\u805e\u304d\u65b9\u4f8b<\/h3>\n<p>\u4e88\u7b97\u306e\u78ba\u8a8d\u306f\u3001\u76f8\u624b\u3068\u306e\u95a2\u4fc2\u6027\u306b\u3088\u308b\u3002\u3059\u3067\u306b\u4f55\u5ea6\u3082\u53d6\u5f15\u3057\u3066\u304a\u308a\u3001\u95a2\u4fc2\u6027\u3082\u69cb\u7bc9\u3067\u304d\u3066\u3044\u308b\u9867\u5ba2\u3067\u3042\u308c\u3070\u3001\u300c\u4eca\u56de\u306e\u4e88\u7b97\u306f\u3044\u3064\u3082\u304f\u3089\u3044\u3067\u3059\u304b\uff1f\u300d\u306e\u3088\u3046\u306b\u805e\u304d\u51fa\u305b\u3070\u826f\u3044\u3002\u3057\u304b\u3057\u3001\u521d\u3081\u3066\u306e\u9867\u5ba2\u3060\u3068\u3053\u308c\u304c\u96e3\u3057\u3044\u3002\u76f8\u624b\u304b\u3089\u7a4d\u6975\u7684\u306b\u4e88\u7b97\u3092\u958b\u793a\u3057\u3066\u304f\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308c\u3070\u3001\u306a\u304b\u306a\u304b\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002\u306a\u304b\u306a\u304b\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u30b1\u30fc\u30b9\u3067\u306f\u3001\u805e\u304d\u51fa\u3059\u306e\u306f\u975e\u5e38\u306b\u96e3\u3057\u3044\u3002\u76f8\u624b\u306e\u30eb\u30fc\u30eb\u3067\u958b\u793a\u4e0d\u53ef\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u4f55\u3092\u3057\u3066\u3082\u7121\u7406\u3067\u3042\u308b\u305f\u3081\u3001\u53ef\u80fd\u6027\u304c\u3042\u308a\u305d\u3046\u3067\u3042\u308c\u3070\u3001\u4e0b\u8a18\u306e\u4f8b\u3092\u53c2\u8003\u306b\u53ef\u80fd\u6027\u3092\u63a2\u3063\u3066\u307f\u3088\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u4eca\u56de\u306e\u3054\u76f8\u8ac7\u5185\u5bb9\u306b\u8fd1\u3044\u5f0a\u793e\u306e\u904e\u53bb\u306e\u304a\u5ba2\u69d8\u3067\u306f\u3001\u3060\u3044\u305f\u3044\uff0a\uff0a\u5186\u304f\u3089\u3044\u306e\u5358\u4fa1\u306a\u306e\u3067\u3059\u304c\u3001\u5fa1\u793e\u306e\u3054\u4e88\u7b97\u3068\u5408\u3046\u304b\u78ba\u8a8d\u3057\u305f\u3044\u306e\u3067\u3001\u3056\u3063\u304f\u308a\u3068\u3057\u305f\u3054\u4e88\u7b97\u3092\u304a\u4f3a\u3044\u3067\u304d\u307e\u3059\u304b\uff1f\u300d<br \/>\n<\/div><\/div>\n<p>\u76f8\u624b\u304b\u3089\u60c5\u5831\u3092\u805e\u304d\u51fa\u3059\u306b\u306f\u3001\u307e\u305a\u306f\u81ea\u5206\u306e\u60c5\u5831\u3092\u3042\u308b\u7a0b\u5ea6\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u904e\u53bb\u306e\u81ea\u793e\u306e\u5358\u4fa1\uff08\u3060\u3044\u305f\u3044\u3053\u306e\u304f\u3089\u3044\u3068\u3044\u3046\u91d1\u984d\u611f\uff09\u3092\u4f1d\u3048\u3066\u307f\u3088\u3046\u3002\u3059\u308b\u3068\u958b\u793a\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u4eee\u306b\u958b\u793a\u3057\u3066\u3082\u3089\u3048\u306a\u3044\u5834\u5408\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u805e\u304d\u76f4\u3059\u306e\u3082OK\u3060\u308d\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u3054\u4e88\u7b97\u306e\u958b\u793a\u304c\u96e3\u3057\u3044\u306e\u3067\u3057\u305f\u3089\u3001\u304a\u805e\u304d\u3057\u307e\u305b\u3093\u304c\u3001\u5f0a\u793e\u306e\u91d1\u984d\u611f\u3068\u5408\u308f\u306a\u3044\u5834\u5408\u306f\u4e8b\u524d\u306b\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\u3002\u5f0a\u793e\u3067\u8abf\u6574\u3067\u304d\u306a\u3044\u304b\u691c\u8a0e\u3057\u307e\u3059\u3002\u300d<br \/>\n<\/div><\/div>\n<p>\u3053\u3046\u4f1d\u3048\u3066\u304a\u304d\u3001\u91d1\u984d\u611f\u3068\u5408\u308f\u306a\u3044\u3068\u9023\u7d61\u304c\u3042\u308c\u3070\u3001\u3042\u3068\u306f\u5fa1\u793e\u5074\u306e\u554f\u984c\u3060\u3002\u4fa1\u683c\u7af6\u4e89\u306b\u5165\u3063\u3066\u3067\u3082\u53d6\u5f15\u3057\u305f\u3044\u304b\u3069\u3046\u304b\u3001\u63a1\u7b97\u3082\u542b\u3081\u3066\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3069\u3046\u3057\u3066\u3082\u91d1\u984d\u304c\u5408\u308f\u306a\u3044\u5834\u5408\u306f\u3001\u8f9e\u9000\u3059\u308b\u3057\u304b\u306a\u3044\u3002<\/p>\n<h3>Authority(\u6c7a\u88c1\u6a29)\u306e\u805e\u304d\u65b9\u4f8b<\/h3>\n<p>Authority(\u6c7a\u88c1\u6a29) \u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u4e3b\u306b\u3001\u6c7a\u88c1\u6a29\u304c\u3042\u308b\u306e\u304b\u306a\u3044\u306e\u304b\uff1f\u306a\u3044\u306a\u3089\u8ab0\u306b\u6c7a\u88c1\u6a29\u304c\u3042\u308b\u306e\u304b\uff1f\u6c7a\u88c1\u6a29\u304c\u3042\u308b\u4eba\u306e\u6c7a\u88c1\u6a29\u9650\u91d1\u984d\u306f\u3044\u304f\u3089\u304b\u3092\u805e\u304d\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u4f8b\u3048\u3070\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u300e\u90e8\u9577\uff1a20\u4e07\u5186\u307e\u3067\u300f\u300e\u672c\u90e8\u9577\uff1a100\u4e07\u5186\u307e\u3067\u300f\u3068\u5206\u3051\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u73fe\u5728\u306e\u62c5\u5f53\u8005\u304c\u3001\u63d0\u6848\u3057\u3066\u3044\u308b\u5546\u6750\u306b\u5bfe\u3057\u3066\u6c7a\u88c1\u6a29\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u307e\u305f\u540d\u523a\u4ea4\u63db\u3092\u3057\u305f\u3089\u5fc5\u305a\u5f79\u8077\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u540d\u523a\u306e\u60c5\u5831\u3082\u898b\u306a\u304c\u3089\u3001\u8cea\u554f\u5185\u5bb9\u3092\u5fae\u8abf\u6574\u3059\u308b\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e0b\u8a18\u306e\u5177\u4f53\u4f8b\u306e\u3088\u3046\u306b\u76f4\u63a5\u7684\u306b\u805e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u305d\u3046\u306a\u3089\u305d\u306e\u65b9\u304c\u65e9\u3044\u3060\u308d\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u3082\u3057\u3001\u3054\u5951\u7d04\u3044\u305f\u3060\u3051\u308b\u3068\u3057\u305f\u3089\u6700\u7d42\u6c7a\u5b9a\u6a29\u306f\u25cb\u25cb\u69d8\uff08\u3054\u62c5\u5f53\u8005\uff09\u3067\u3088\u308d\u3057\u3044\u3067\u3057\u3087\u3046\u304b\u300d<br \/>\n\u300c\u4eca\u56de\u306e\u3054\u63d0\u6848\u3001\u6700\u7d42\u7684\u306a\u6c7a\u5b9a\u306f\u3001\u25cb\u25cb\u69d8\uff08\u3054\u62c5\u5f53\u8005\uff09\u3067\u3059\u304b\uff1f\u305d\u308c\u3068\u3082\u4e0a\u53f8\u306e\u65b9\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<br \/>\n<\/div><\/div>\n<p>\u76f4\u63a5\u7684\u306b\u805e\u304d\u51fa\u3057\u306b\u304f\u3044\u306a\u3089\u3001\u3055\u308a\u3052\u306a\u304f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u8cea\u554f\u3057\u3001\u5f90\u3005\u306b\u6df1\u6398\u308a\u3059\u308b\u306e\u3082\u826f\u3044\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u4eca\u56de\u3054\u63d0\u6848\u3057\u3066\u3044\u308b\u5546\u6750\u306b\u95a2\u3057\u3066\u3001\u5c0e\u5165\u307e\u3067\u306e\u4eca\u5f8c\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3084\u30b9\u30c6\u30c3\u30d7\u3092\u78ba\u8a8d\u3057\u305f\u3044\u305f\u3081\u3001\u3054\u5951\u7d04\u3044\u305f\u3060\u3051\u308b\u5834\u5408\u306e\u6d41\u308c\u3092\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\u300d<br \/>\n<\/div><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3059\u308b\u3068\u3001\u4eca\u5f8c\u306e\u6d41\u308c\u306e\u8a71\u306b\u306a\u308b\u305f\u3081\u3001\u6c7a\u88c1\u8005\u304c\u3044\u3064\u767b\u5834\u3059\u308b\u306e\u304b\uff1f\u306a\u3069\u304c\u628a\u63e1\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u308f\u304b\u308c\u3070\u3001\u76f4\u63a5\u4f1a\u3063\u3066\u63d0\u6848\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u51fa\u3066\u304f\u308b\u3002<\/p>\n<h3>Needs(\u30cb\u30fc\u30ba)\u306e\u805e\u304d\u65b9\u4f8b<\/h3>\n<p>Needs (\u30cb\u30fc\u30ba) \u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u8981\u671b\u3092\u805e\u304d\u51fa\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u3044\u304b\u306b\u7d44\u7e54\u7684\u306a\u691c\u8a0e\u3092\u3057\u3066\u3082\u3089\u3046\u304b\uff1f\u304c\u91cd\u8981\u3068\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u8cea\u554f\u3067\u7d44\u7e54\u7684\u306a\u691c\u8a0e\u306b\u6bb5\u968e\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3044\u3044\u3060\u308d\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u73fe\u72b6\u3001\u25cb\u25cb\u69d8\uff08\u8a71\u3057\u3066\u3044\u308b\u76f8\u624b\uff09\u306e\u307f\u3067\u3054\u691c\u8a0e\u4e2d\u3067\u3057\u3087\u3046\u304b\uff1f\u3067\u3042\u308c\u3070\u3001\u4eca\u56de\u306e\u3054\u63d0\u6848\u306e\u610f\u56f3\u3084\u80cc\u666f\u3001\u91cd\u8981\u306a\u7406\u7531\u3092\u95a2\u4fc2\u8005\u7686\u69d8\u306e\u524d\u3067\u79c1\u304c\u3054\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u304b\uff1f\uff1f\u300d<br \/>\n<\/div><\/div>\n<p>\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u3054\u672c\u4eba\u3060\u3051\u306e\u691c\u8a0e\u304b\u3089\u3001\u7d44\u7e54\u7684\u306a\u691c\u8a0e\u3078\u3068\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u51fa\u3066\u304f\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>Time frame(\u5c0e\u5165\u6642\u671f)\u306e\u805e\u304d\u65b9\u4f8b<\/h3>\n<p>Time frame(\u5c0e\u5165\u6642\u671f) \u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u5358\u5200\u76f4\u5165\u306b\u805e\u304f\u304b\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u307e\u3067\u306e\u6d41\u308c\u30fb\u671f\u9593\u3092\u8aac\u660e\u3057\u3001\u805e\u304d\u51fa\u3059\u304b\u306e\uff12\u3064\u306e\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u5358\u5200\u76f4\u5165\u306b\u805e\u304f\u5834\u5408\u306e\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u3082\u3057\u3054\u5951\u7d04\u3044\u305f\u3060\u3051\u308b\u3068\u3057\u305f\u3089\u3001\u5c0e\u5165\u6642\u671f\u306f\u3044\u3064\u9803\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<br \/>\n\u300c\u3044\u3064\u304f\u3089\u3044\u304b\u3089\u3053\u306e\u88fd\u54c1\u3092\u4f7f\u3044\u305f\u3044\u3063\u3066\u304a\u8003\u3048\u3067\u3059\u304b\uff1f\u300d<br \/>\n<\/div><\/div>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u307e\u3067\u306e\u6d41\u308c\u30fb\u671f\u9593\u3092\u8aac\u660e\u3057\u3001\u805e\u304d\u51fa\u3059\u5834\u5408\u306e\u5177\u4f53\u4f8b\u3011<\/strong><br \/>\n\u300c\u5f0a\u793e\u306e\u88fd\u54c1\u306f\u3054\u63d0\u6848\u304b\u3089\u5c0e\u5165\u958b\u59cb\u307e\u3067\u3001\u3060\u3044\u305f\u3044\u3067\u3059\u304c\u3001\u5e73\u5747\u25cf\u30f6\u6708\u304f\u3089\u3044\u304b\u304b\u308a\u307e\u3059\u3002\u65e9\u304f\u3066\u3082\uff0a\u30f6\u6708\u3067\u3059\u304c\u3001\u9593\u306b\u5408\u3044\u305d\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<br \/>\n<\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E3%81%AE%E5%B0%8E%E5%85%A5%E3%82%84%E3%83%92%E3%83%A4%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>BANT\u306e\u5c0e\u5165\u3084\u30d2\u30e4\u30ea\u30f3\u30b0\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>\u81ea\u793e\u88fd\u54c1\u306e\u7279\u6027\u3092\u898b\u6975\u3081\u308b<\/h3>\n<p>BANT\u306f\u5546\u54c1\u7279\u6027\u30fb\u9867\u5ba2\u7279\u6027\u306b\u5f71\u97ff\u3092\u53d7\u3051\u308b\u9805\u76ee\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u4f4e\u4fa1\u683c\u3067\u3059\u3050\u306b\u5c0e\u5165\u3067\u304d\u308b\u3088\u3046\u306a\u5546\u6750\u3067\u3042\u308c\u3070\u3001BANT\u3092\u805e\u304d\u51fa\u3059\u5fc5\u8981\u6027\u3082\u4f4e\u304f\u306a\u308b\u3002\u306a\u305c\u306a\u3089\u500b\u4eba\u30ec\u30d9\u30eb\u306e\u691c\u8a0e\u3067\u5341\u5206\u3067\u3042\u308a\u3001\u304b\u3064\u3001\u3059\u3050\u306b\u5c0e\u5165\u3067\u304d\u308b\u304b\u3089\u3060\u3002\u3057\u304b\u3057\u3001\u9ad8\u984d\u3067\u5c0e\u5165\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u308f\u308b\u3088\u3046\u306a\u5546\u6750\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001BANT\u306f\u55b6\u696d\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u5546\u6750\u306e\u7279\u6027\u3092\u898b\u6975\u3081\u3066\u3001BANT\u3092\u3069\u3046\u3044\u3046\u805e\u304d\u65b9\u3067\u3001\u3060\u308c\u306b\u3001\u3069\u3093\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u805e\u304f\u304b\uff1f\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3069\u3093\u306a\u805e\u304d\u65b9\u3092\u3057\u3066\u3082\u7d76\u5bfe\u306b\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001BANT\u3092\u5c0e\u5165\u3059\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4e8b\u524d\u306e\u898b\u6975\u3081\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n<h3>\u805e\u304d\u65b9\u3092\u5de5\u592b\u3059\u308b<\/h3>\n<p>BANT\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3082\u3001\u305d\u306e\u805e\u304d\u51fa\u3057\u65b9\u306b\u306f\u3001\u4e0b\u8a18\u306e\uff12\u3064\u306e\u3088\u3046\u306a\u5de5\u592b\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n\u3010\u5de5\u592b\u70b9\u3011<\/p>\n<ol>\n<li>\u805e\u304d\u306b\u304f\u3044\u306a\u3089\u30e1\u30fc\u30eb\u3067\u805e\u304f<\/li>\n<li>\u3053\u3061\u3089\u306e\u60c5\u5831\u3082\u958b\u793a\u3057\u3066\u805e\u304f<\/li>\n<\/ol>\n<\/div><\/div>\n<h4>\u805e\u304d\u306b\u304f\u3044\u306a\u3089\u30e1\u30fc\u30eb\u3067\u805e\u304f<\/h4>\n<p>BANT\u306e\u60c5\u5831\u306f\u3001\u805e\u304d\u306b\u304f\u3044\u9805\u76ee\u3082\u3042\u308b\u3002\u300eBudget\uff08\u4e88\u7b97\uff09\u300f\u3084\u300eAuthority\uff08\u6c7a\u88c1\u6a29\uff09\u300f\u306f\u7279\u306b\u805e\u304d\u306b\u304f\u3044\u9805\u76ee\u3067\u3042\u308b\u3002\u305d\u3053\u3067\u3001\u30e1\u30fc\u30eb\u3067\u805e\u304d\u51fa\u3059\u3068\u3044\u3046\u65b9\u6cd5\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30e1\u30fc\u30eb\u3060\u3002\u4e0b\u8a18\u306e\u30e1\u30fc\u30eb\u306f\u6b21\u56de\u306e\u6253\u3061\u5408\u308f\u305b\u306e\u78ba\u8a8d\u30e1\u30fc\u30eb\u3092\u60f3\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<strong>\u3010\u30e1\u30fc\u30eb\u898b\u672c\u3011<\/strong><br \/>\n\u6b21\u56de\u3001\uff0a\u6708\uff0a\u65e5\u300110\u6642\u304b\u3089\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n\u5f53\u65e5\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5185\u5bb9\u3092\u304a\u6253\u3061\u5408\u308f\u305b\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\uff11\uff1a\u5f0a\u793e\u88fd\u54c1\u306e\u3054\u63d0\u6848\u5185\u5bb9\u306e\u30ec\u30d3\u30e5\u30fc\u3068\u304a\u898b\u7a4d\u308a\u306b\u3064\u3044\u3066<br \/>\n\uff12\uff1a\u5fa1\u793e\u306e\u691c\u8a0e\u72b6\u6cc1\u306e\u78ba\u8a8d\u306b\u3064\u3044\u3066\uff08\u3054\u4e88\u7b97\u306e\u78ba\u8a8d\u3084\u5c0e\u5165\u6642\u671f\u306a\u3069\uff09<br \/>\n\uff13\uff1a\u4eca\u5f8c\u306e\u5c0e\u5165\u691c\u8a0e\u306e\u9032\u3081\u65b9\u306b\u3064\u3044\u3066<br \/>\n<\/div><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u30e1\u30fc\u30eb\u3067\u4e8b\u524d\u306b\u300c\u3053\u3046\u3044\u3046\u3053\u3068\u3092\u8b70\u984c\u306b\u3059\u308b\u300d\u3068\u5ba3\u8a00\u3057\u3066\u304a\u3051\u3070\u3001\u5f53\u65e5\u3001\u30d2\u30e4\u30ea\u30f3\u30b0\u3057\u3066\u3082\u81ea\u7136\u306b\u30d2\u30e4\u30ea\u30f3\u30b0\u3067\u304d\u308b\u3057\u3001\u76f8\u624b\u3082\u56de\u7b54\u3092\u6e96\u5099\u3057\u3066\u304f\u308c\u308b\u306f\u305a\u3060\u3002\u3082\u3057\u7b54\u3048\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u76f8\u624b\u304b\u3089\u30e1\u30fc\u30eb\u3067\u8fd4\u4e8b\u304c\u6765\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u306e\u3067\u3001\u805e\u3051\u306a\u3044\u3053\u3068\u306f\u805e\u3051\u306a\u3044\u3068\u4e8b\u524d\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<h4>\u3053\u3061\u3089\u306e\u60c5\u5831\u3082\u958b\u793a\u3057\u3066\u805e\u304f<\/h4>\n<p>\u6b21\u306b\u3001BANT\u306f\u65e9\u3081\u306b\u805e\u304f\u65b9\u304c\u3088\u3044\u304c\u3001\u304b\u3068\u3044\u3063\u3066\u81ea\u5206\u9054\u306e\u60c5\u5831\u306f\u4f55\u3082\u51fa\u3055\u305a\u306b\u805e\u304d\u51fa\u3059\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u672c\u30b3\u30e9\u30e0\u3067\u3082\u4e0a\u8ff0\u3057\u3066\u3044\u308b\u304c\u3001\u81ea\u793e\u306e\u60c5\u5831\u3082\u958b\u793a\u3057\u306a\u304c\u3089\u805e\u304d\u51fa\u3059\u3068\u3044\u3046\u6d41\u308c\u3092\u610f\u8b58\u3057\u3088\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e0b\u8a18\u306e\u30a4\u30e1\u30fc\u30b8\u3060\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbdb;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f5;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n\u300c\u5f0a\u793e\u306e\u88fd\u54c1\u306f\u5c0e\u5165\u307e\u3067\u306b\u304a\u304a\u3088\u305d\u3001\u25cf\u30f6\u6708\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u5c0e\u5165\u4e88\u5b9a\u306e\u6642\u671f\u306f\u3044\u3064\u3054\u308d\u3067\u3059\u304b\uff1f\u300d<br \/>\n\u300c\u5f0a\u793e\u306e\u88fd\u54c1\u306f\u904e\u53bb\u306e\u5e73\u5747\u91d1\u984d\u3067\u306f\u25cf\u4e07\u5186\u3067\u3059\u304c\u3001\u3054\u4e88\u7b97\u3068\u8fd1\u3044\u91d1\u984d\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<br \/>\n<\/div><\/div>\n<p>\u3053\u308c\u306f\u81ea\u5df1\u7d39\u4ecb\u3068\u540c\u3058\u3067\u3001\u81ea\u5206\u304c\u540d\u4e57\u308b\u304b\u3089\u76f8\u624b\u3082\u540d\u4e57\u308b\u3068\u3044\u3046\u7406\u5c48\u3068\u540c\u3058\u3067\u3042\u308b\u3002\u7121\u7406\u306b\u805e\u304d\u51fa\u305d\u3046\u3068\u305b\u305a\u3001\u81ea\u5206\u3082\u958b\u793a\u3057\u306a\u304c\u3089\u3001\u805e\u304d\u51fa\u3059\u3053\u3068\u3092\u610f\u8b58\u3057\u3088\u3046\u3002\u305f\u3060\u3057\u3001\u81ea\u793e\u306e\u60c5\u5831\u3092\u958b\u793a\u3059\u308b\u3068\u3001\u7af6\u5408\u306b\u91d1\u984d\u306a\u3069\u304c\u6f0f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u76f8\u624b\u3092\u898b\u306a\u304c\u3089\u958b\u793a\u3059\u3079\u304d\u304b\u3069\u3046\u304b\u3092\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BANT%E3%81%AE%E5%BF%9C%E7%94%A8%E3%80%81BANTC%E3%83%BBBANTCH\"><\/span>BANT\u306e\u5fdc\u7528\u3001BANTC\u30fbBANTCH<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BANT\u306e\u5fdc\u7528\u30fb\u9032\u5316\u7248\u3068\u3057\u3066\u300eBANTC\u300f\u3068\u300eBANTCH\u300f\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002BANTC\u30fbBANTCH\u306b\u304a\u3051\u308b\u300eC\u300f\u3068\u300eH\u300f\u306f\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u3002<\/p>\n<h3>Competitor(\u7af6\u5408)<\/h3>\n<p>\u81ea\u793e\u4ee5\u5916\u306b\u3069\u3093\u306a\u4f1a\u793e\u304b\u3089\u63d0\u6848\u3092\u53d7\u3051\u3066\u3044\u308b\u306e\u304b\uff1f\u3092\u805e\u304d\u51fa\u3059\u3002\u7af6\u5408\u5148\u306e\u4f01\u696d\u540d\u3001\u4e3b\u306a\u63d0\u6848\u5185\u5bb9\u3001\u91d1\u984d\u306a\u3069\u3067\u3042\u308b\u3002BtoB\u55b6\u696d\u306e\u5834\u5408\u3001\u307b\u3068\u3093\u3069\u304c\u8907\u6570\u4f01\u696d\u3067\u306e\u6bd4\u8f03\u691c\u8a0e\u3092\u3059\u308b\u305f\u3081\u5fc5\u305a\u7af6\u5408\u4f01\u696d\u304c\u5b58\u5728\u3059\u308b\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u5074\u3082\u6a5f\u5bc6\u4fdd\u6301\u304c\u3042\u308b\u305f\u3081\u3001\u805e\u304d\u51fa\u3059\u3053\u3068\u306f\u975e\u5e38\u306b\u96e3\u3057\u304f\u3001\u56f0\u96e3\u3092\u6975\u3081\u308b\u3002\u9006\u306b\u3001\u3053\u308c\u3092\u4f1d\u3048\u3066\u304f\u308b\u9867\u5ba2\u306f\u9006\u306b\u8a00\u3048\u3070\u3001\u81ea\u793e\u306e\u63d0\u6848\u3082\u4ed6\u793e\u306b\u4f1d\u3048\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3060\u308d\u3046\u3002\u305d\u306e\u70b9\u306e\u6ce8\u610f\u3082\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<h3>Human resource(\u4eba\u6750)<\/h3>\n<p>\u6c7a\u88c1\u8005\u4ee5\u5916\u306e\u95a2\u4fc2\u8005\u3084\u305d\u306e\u4eba\u9593\u95a2\u4fc2\u3092\u805e\u304d\u51fa\u3059\u3002\u7279\u306b\u4eca\u56de\u306e\u63d0\u6848\u306b\u95a2\u308f\u308b\u4eba\u306e\u95a2\u4fc2\u6027\u3092\u5168\u4f53\u7684\u306b\u628a\u63e1\u3059\u308b\u3068\u3001\u305d\u306e\u95a2\u4fc2\u8005\u306b\u5408\u308f\u305b\u305f\u3088\u308a\u826f\u3044\u63d0\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u53d7\u6ce8\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BANT\u3068\u306f\u300e\u4e88\u7b97\u30fb\u6c7a\u88c1\u6a29\u30fb\u30cb\u30fc\u30ba\u30fb\u5c0e\u5165\u6642\u671f\u300f\u306e4\u3064\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u6ce8\u78ba\u5ea6\u3092\u6e2c\u308a\u55b6\u696d\u52b9\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002BANT\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u55b6\u696d\u7ba1\u7406\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u52b9\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304c\u3001\u305d\u306e\u805e\u304d\u51fa\u3057\u65b9\u306b\u306f\u7d30\u5fc3\u306e\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001BANT\u3092\u305d\u306e\u307e\u307e\u5c0e\u5165\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u5546\u6750\u3084\u9867\u5ba2\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u3001\u300c\u30a2\u30ec\u30f3\u30b8\u300d\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3060\u3002BANT<br \/>\n\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3066\u3001\u81ea\u793e\u72ec\u81ea\u306e\u300c\u30d2\u30e4\u30ea\u30f3\u30b0\u9805\u76ee\u300d\u3092\u8a2d\u8a08\u3067\u304d\u308c\u3070\u3001\u975e\u5e38\u306b\u5927\u304d\u306a\u6b66\u5668\u306b\u306a\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u7121\u3044\u3060\u308d\u3046\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div 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https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BANT\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306b\u304a\u3044\u3066\u9867\u5ba2\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u3059\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u308b\u57fa\u672c\u7684\u306a\u30d2\u30e4\u30ea\u30f3\u30b0\u9805\u76ee\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u304a\u3088\u3073\u3001\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u30fb\u6761\u4ef6\u3060\u3002BANT\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u6e2c\u308c\u308b\u3088&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[64],"tags":[165],"class_list":{"0":"post-4899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sales-strategy","8":"tag-bant","9":"article 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