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id=\"%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F%E7%89%B9%E5%BE%B4%E3%81%A8%E5%BD%B9%E5%89%B2\"><\/span>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\uff1f\u7279\u5fb4\u3068\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\uff1f<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\u3001\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u3001DM\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3078\u306f\u8a2a\u554f\u3057\u306a\u3044\uff08\u5916\u56de\u308a\u3092\u3057\u306a\u3044\uff09\u5185\u52e4\u578b\u55b6\u696d\u62c5\u5f53\u8005\u3084\u30c1\u30fc\u30e0\u30fb\u7d44\u7e54\u306e\u3053\u3068\u3092\u3044\u3046\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u7279\u5fb4<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u7279\u5fb4\u306f\u975e\u8a2a\u554f\u30fb\u975e\u5bfe\u9762\u3067\u306e\u55b6\u696d\u30b9\u30bf\u30a4\u30eb\u3067\u3042\u308b\u3053\u3068\u3060\u3002\u3053\u306e\u305f\u3081\u3001\u96fb\u8a71\uff08\u30c6\u30ec\u30a2\u30dd\uff09\u3001\u30e1\u30fc\u30eb\uff08\u30e1\u30eb\u30de\u30ac\u3084MA\u306e\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\uff09\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8b70\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u55b6\u696d\u3092\u5c55\u958b\u3059\u308b\u3002<\/p>\n<p>\u975e\u8a2a\u554f\u30fb\u975e\u5bfe\u9762\u3067\u3042\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u52b9\u7387\u3088\u304f\u63a5\u70b9\u4f5c\u308a\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5f79\u5272<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5f79\u5272\u3068\u3057\u3066\u306f\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u305d\u3046\u306a\u30ea\u30fc\u30c9\uff08\u78ba\u5ea6\u306e\u4f4e\u3044\u3001\u78ba\u5ea6\u306e\u308f\u304b\u3089\u306a\u3044\u30ea\u30fc\u30c9\uff09\u306b\u5bfe\u3057\u3066\u3001\u975e\u5bfe\u9762\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u306a\u304c\u3089\u3001\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u53d7\u6ce8\u306e\u78ba\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u3060\u3002\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u30d0\u30c8\u30f3\u30bf\u30c3\u30c1\u3059\u308b\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u4e3b\u306b\uff08\uff11\uff09\u55b6\u696d\u4eba\u6750\u4e0d\u8db3\u3001\uff08\uff12\uff09\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5909\u5316\u3068\u3044\u3063\u305f\u80cc\u666f\u304b\u3089\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3044\u308f\u305a\u3082\u304c\u306a\u3001\u65e5\u672c\u56fd\u5185\u306b\u304a\u3044\u3066\u4eca\u5f8c\u3001\u50cd\u304d\u624b\u306f\u4e0d\u8db3\u3057\u3066\u3044\u304f\u3002\u3053\u306e\u305f\u3081\u3001\u975e\u8a2a\u554f\u30fb\u975e\u5bfe\u9762\u3067\u591a\u304f\u306e\u30ea\u30fc\u30c9\u306b\u63a5\u70b9\u304c\u4f5c\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u4eca\u5f8c\u3001\u55b6\u696d\u3092\u5f37\u5316\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3068\u8a00\u3048\u308b\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001\u9867\u5ba2\u5074\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5909\u5316\u3082\u5f71\u97ff\u3057\u3066\u3044\u308b\u3002BtoB\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u304c\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u969b\u3001\u60c5\u5831\u53ce\u96c6\u306e\u624b\u6bb5\u3068\u3057\u3066WEB\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3060\u3002\u9867\u5ba2\u5074\u3082\u60c5\u5831\u53ce\u96c6\u306e\u52b9\u7387\u6027\u3092\u8003\u3048\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u3066\u8cfc\u5165\u5148\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u3088\u308b\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u306e\u5c55\u958b\u306f\u3001\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u305f\u3081\u306b\u3082\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u9055\u3044<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\u5916\u56de\u308a\u3092\u3057\u306a\u3044\u3001\u5185\u52e4\u578b\u55b6\u696d\u3092\u610f\u5473\u3059\u308b\u3002\u4e00\u65b9\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u306f\u3001\u5916\u56de\u308a\u4e2d\u5fc3\u306e\u5916\u52e4\u578b\u55b6\u696d\uff08\u8a2a\u554f\u578b\u5bfe\u9762\u55b6\u696d\uff09\u306e\u3053\u3068\u3067\u3042\u308b\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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u306e\u8a2d\u8a08\u306a\u3069\u3001\u7acb\u3061\u4e0a\u3052\u5f53\u521d\u306e\u52d5\u304d\u65b9\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%AC%E3%82%A2%E3%83%9D%E3%80%81%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AA%E3%81%A9%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%81%AE%E5%96%B6%E6%A5%AD%E6%89%8B%E6%B3%95\"><\/span>\u30c6\u30ec\u30a2\u30dd\u3001\u30e1\u30fc\u30eb\u306a\u3069\u306e\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u55b6\u696d\u624b\u6cd5<span 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5c0e\u5165\u30fb\u69cb\u7bc9\u306e\u624b\u9806\u3092\u89e3\u8aac\u3059\u308b\u3002\u305f\u3060\u3057\u3001\u5404\u793e\u305d\u308c\u305e\u308c\u4e8b\u60c5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u4e8b\u60c5\u306b\u5408\u308f\u305b\u306a\u304c\u3089\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<ol>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u30ea\u30fc\u30c9\u53d7\u3051\u5165\u308c\u6761\u4ef6\u3068\u9001\u5ba2\u6761\u4ef6\u3092\u6c7a\u3081\u308b<\/li>\n<li>KGI\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\u3092\u5177\u4f53\u5316\u3059\u308b\u3001\u55b6\u696d\u30b7\u30ca\u30ea\u30aa\u3092\u7b56\u5b9a\u3059\u308b<\/li>\n<li>\u5fc5\u8981\u306a\u4eba\u54e1\u3092\u30a2\u30b5\u30a4\u30f3\u3057\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<\/ol>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u30ea\u30fc\u30c9\u53d7\u3051\u5165\u308c\u6761\u4ef6\u3068\u9001\u5ba2\u6761\u4ef6\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u5c0e\u5165\u30fb\u7acb\u3061\u4e0a\u3052\u624b\u9806\u3067\u3001\u6700\u521d\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u3069\u3053\u304b\u3089\u3069\u3053\u307e\u3067\u3092\u3084\u308b\u306e\u304b\uff1f\u306e\u696d\u52d9\u7bc4\u56f2\u306e\u6c7a\u5b9a\u3060\u3002\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u4f55\u3089\u304b\u306e\u65b9\u6cd5\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092\u53d7\u3051\u53d6\u308a\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\uff08\u30c6\u30ec\u30a2\u30dd\u3084\u30e1\u30fc\u30eb\u306a\u3069\uff09\u3092\u884c\u3044\u3001\u4f55\u3089\u304b\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u3089\u55b6\u696d\u90e8\u9580\uff08\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff09\u306b\u9001\u5ba2\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u300c\u3069\u3093\u306a\u30ea\u30fc\u30c9\u3092\u53d7\u3051\u5165\u308c\u308b\u304b\uff1f\u300d\u3068\u300c\u3069\u3093\u306a\u6761\u4ef6\u306b\u306a\u308c\u3070\u55b6\u696d\u90e8\u9580\uff08\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff09\u306b\u9001\u5ba2\u3059\u308b\u306e\u304b\uff1f\u300d\u3092\u6c7a\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3060\u3002<\/p>\n<p>\u3053\u308c\u3092<strong>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u300c\u696d\u52d9\u7bc4\u56f2\u300d<\/strong>\u3068\u3044\u3046\u3002<\/p>\n<p>\u300c\u3069\u3093\u306a\u30ea\u30fc\u30c9\u3092\u53d7\u3051\u5165\u308c\u308b\u304b\uff1f\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306a\u3069\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u30e1\u30f3\u30d0\u30fc\u3068\u610f\u898b\u4ea4\u63db\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u4f8b\u3048\u3070\u300cWEB\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\uff09\u300d\u300c\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u300d\u306a\u3069\u306f\u305d\u306e\u307e\u307e\u53d7\u3051\u5165\u308c\u308b\u304c\u3001\u300c\u5c55\u793a\u4f1a\u3067\u540d\u523a\u4ea4\u63db\u3057\u305f\u30ea\u30fc\u30c9\u300d\u306f\u300c\u53d7\u3051\u5165\u308c\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3060\u3002\u3069\u3093\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u304b\uff1f\u305d\u306e\u78ba\u5ea6\u306f\u3069\u306e\u7a0b\u5ea6\u304b\uff1f\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u53d7\u3051\u5165\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u62c5\u5f53\u8005\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306a\u3069\uff09\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff09<\/a>\u3092\u884c\u3044\u3001\u53d7\u3051\u5165\u308c\u6761\u4ef6\u3092\u6e80\u305f\u3059\u307e\u3067\u30d5\u30a9\u30ed\u30fc\u3092\u62c5\u5f53\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u300c\u3069\u3093\u306a\u6761\u4ef6\u306b\u306a\u308c\u3070\u55b6\u696d\u90e8\u9580\uff08\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff09\u306b\u9001\u5ba2\u3059\u308b\u306e\u304b\uff1f\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u55b6\u696d\u90e8\u9580\u3068\u610f\u898b\u4ea4\u63db\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3069\u3046\u3044\u3046\u6761\u4ef6\u3060\u3063\u305f\u3089\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308a\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u304f\u308c\u308b\u306e\u304b\uff1f\u3092\u610f\u898b\u4ea4\u63db\u3057\u3001\u6761\u4ef6\u3092\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u3053\u3067\u6761\u4ef6\u304c\u53b3\u3057\u3059\u304e\u308b\u3068\u306a\u304b\u306a\u304b\u55b6\u696d\u90e8\u9580\uff08\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff09\u306b\u9001\u5ba2\u3067\u304d\u306a\u3044\u3057\u3001\u3086\u308b\u3059\u304e\u308b\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u610f\u5473\u304c\u306a\u304f\u306a\u308b\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKGI\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u696d\u52d9\u7bc4\u56f2\u3092\u78ba\u5b9a\u3057\u305f\u3089\u3001\u305d\u306e\u696d\u52d9\u7bc4\u56f2\u306b\u3042\u308f\u305b\u3066KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3002KGI\u306f\u55b6\u696d\u90e8\u9580\uff08\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff09\u306b\u9001\u5ba2\u3067\u304d\u305f\u6570\u306b\u306a\u308b\u3060\u308d\u3046\u3002KPI\u306f\u3001\u300c\u3069\u3093\u306a\u30ea\u30fc\u30c9\u3092\u53d7\u3051\u5165\u308c\u308b\u304b\uff1f\u300d\u306e\u6761\u4ef6\u3068\u3001\u300c\u3069\u3093\u306a\u6761\u4ef6\u306b\u306a\u308c\u3070\u55b6\u696d\u90e8\u9580\uff08\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff09\u306b\u9001\u5ba2\u3059\u308b\u306e\u304b\uff1f\u300d\u306e\u6761\u4ef6\u3001\u305d\u3057\u3066\u3069\u3093\u306a\u624b\u6cd5\u3067\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3059\u308b\u306e\u304b\uff1f\u306e\u5177\u4f53\u7684\u306a\u6d3b\u52d5\u5185\u5bb9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3060\u308d\u3046\u3002KGI\u30fbKPI\u306f\u696d\u52d9\u7bc4\u56f2\u3084\u5177\u4f53\u7684\u306a\u6d3b\u52d5\u5185\u5bb9\u304c\u6c7a\u307e\u308c\u3070\u3001\u81ea\u52d5\u7684\u306b\u6c7a\u307e\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u6b21\u306e\u624b\u9806\u3082\u7d61\u3081\u306a\u304c\u3089\u691c\u8a0e\u3059\u308b\u3068\u826f\u3044\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\u3092\u5177\u4f53\u5316\u3059\u308b\u3001\u55b6\u696d\u30b7\u30ca\u30ea\u30aa\u3092\u7b56\u5b9a\u3059\u308b<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u696d\u52d9\u7bc4\u56f2\u306b\u5408\u308f\u305b\u3066\u3001\u5177\u4f53\u7684\u306a\u6d3b\u52d5\u5185\u5bb9\u3092\u691c\u8a0e\u3059\u308b\u3002\u307e\u305a\u306f\u3069\u3093\u306a\u624b\u6cd5\u3067\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3059\u308b\u304b\uff1f\u306e\u624b\u6cd5\u9078\u5b9a\u3084\u3001\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30cd\u30bf\uff09\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\uff1f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6e96\u5099\u3001\u3055\u3089\u306b\u306f\u3001\u3069\u3093\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u55b6\u696d\u3059\u308b\u306e\u304b\u306e\u55b6\u696d\u30b7\u30ca\u30ea\u30aa\u306e\u7b56\u5b9a\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002\u540c\u6642\u306b\u3001\u5177\u4f53\u5316\u3057\u305f\u6d3b\u52d5\u306b\u5408\u308f\u305b\u305fKPI\u8a2d\u5b9a\u3082\u884c\u3046\u3068\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<h3>\u5fc5\u8981\u306a\u4eba\u54e1\u3092\u30a2\u30b5\u30a4\u30f3\u3057\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\u3092\u5177\u4f53\u5316\u3057\u3001\u55b6\u696d\u30b7\u30ca\u30ea\u30aa\u304c\u7b56\u5b9a\u3067\u304d\u305f\u3089\u3001\u5fc5\u8981\u306a\u4eba\u54e1\u306e\u30a2\u30b5\u30a4\u30f3\u3001\u305d\u3057\u3066\u30c4\u30fc\u30eb\u306e\u6e96\u5099\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u30c4\u30fc\u30eb\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u4e00\u822c\u7684\u306b\u3053\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u5c0e\u5165\u30fb\u7acb\u3061\u4e0a\u3052\u3055\u308c\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u696d\u52d9\u7bc4\u56f2\u3092\u6c7a\u3081\u308b\u3053\u3068\u3060\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u62c5\u5f53\u8005\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\uff09\u3084\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff08\u55b6\u696d\u90e8\u9580\uff09\u3068\u610f\u898b\u4ea4\u63db\u3057\u3001\u3069\u3053\u304b\u3089\u3069\u3053\u307e\u3067\u3084\u308b\u306e\u304b\u3001\u3057\u3063\u304b\u308a\u610f\u898b\u4ea4\u63db\u3057\u3001\u793e\u5185\u5408\u610f\u3092\u3068\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%81%AB%E5%BF%85%E9%A0%88%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E3%81%AF\"><\/span>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u5fc5\u9808\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3068\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff09\u3068\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u8cfc\u8cb7\u610f\u8b58\u30fb\u78ba\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u9078\u5225\u30fb\u62bd\u51fa\uff09\u306e\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3092\u4e3b\u8ef8\u306b\u304a\u3044\u305fIT\u30b7\u30b9\u30c6\u30e0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3060\u3002\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u306f\u5fc5\u9808\u3068\u3082\u3044\u3048\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4e3b\u306b\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7d99\u7d9a\u7684\u306b\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3060\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u4e00\u6589\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u3001\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u914d\u4fe1\uff08\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u914d\u4fe1\uff09\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u3044\u3063\u305f\u6a5f\u80fd\u3092\u5b9f\u88c5\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u975e\u5bfe\u9762\u55b6\u696d\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3084\u4ed5\u7d44\u307f\u3001\u3067\u304d\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing-automation\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye01-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u30fb\u6d3b\u7528\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u624b\u9806\u3068\u6d41\u308c\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/marketing-automation-exercise\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye02-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3067\u3067\u304d\u308b\u3053\u3068\u3068\u306f\uff1f\uff13\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u5225\u306b\u3067\u304d\u308b\u3053\u3068\u3092\u89e3\u8aac\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u3010BtoB\u4f01\u696d\u5411\u3051\u3011MA\u30c4\u30fc\u30eb\u3067\u3067\u304d\u308b\u3053\u3068\u3068\u306f\uff1f\u30d7\u30ed\u30bb\u30b9\u5225\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac<\/p><span class=\"date\">2025\u5e743\u670820\u65e5<\/span><\/div><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%81%A7%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%AA%E3%83%BC%E3%83%88%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E5%8A%B9%E6%9E%9C\"><\/span>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u5834\u5408\u3001\u3055\u307e\u3056\u307e\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u30e1\u30fc\u30eb\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u4e3b\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\uff13\u3064\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<ol>\n<li>KGI\u3084KPI\u306e\u53ef\u8996\u5316\uff08\u6d3b\u52d5\u306e\u52b9\u679c\u306e\u53ef\u8996\u5316\uff09<\/li>\n<li>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u696d\u52d9\u306e\u52b9\u7387\u5316\uff08\u81ea\u52d5\u5316\uff09<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u55b6\u696d\u90e8\u9580\u3068\u306e\u60c5\u5831\u5171\u6709<\/li>\n<\/ol>\n<h3>KGI\u3084KPI\u306e\u53ef\u8996\u5316\uff08\u6d3b\u52d5\u306e\u52b9\u679c\u306e\u53ef\u8996\u5316\uff09<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u30e1\u30fc\u30eb\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\uff08\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001CVR\u306a\u3069\uff09\u3092\u6570\u5024\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u7d30\u304b\u306aKPI\u3092\u53ef\u8996\u5316\u3067\u304d\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u696d\u52d9\u6539\u5584\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u696d\u52d9\u306e\u52b9\u7387\u5316\uff08\u81ea\u52d5\u5316\uff09<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30b7\u30ca\u30ea\u30aa\u6a5f\u80fd\uff08\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\uff09\u3092\u5b9f\u88c5\u3057\u3066\u3044\u308b\u3002\u30b7\u30ca\u30ea\u30aa\u6a5f\u80fd\u3068\u306f\u3001\u3042\u308b\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u6bb5\u968e\u7684\u306b\u914d\u4fe1\u3059\u308b\u30e1\u30fc\u30eb\u306e\u3053\u3068\u3060\u3002\u4f8b\u3048\u3070\u3001\u300c\u88fd\u54c1A\u306e\u5951\u7d04\u307e\u3067\u306e\u6d41\u308c\u3068\u3044\u3046WEB\u30da\u30fc\u30b8\u3092\u898b\u305f\u30ea\u30fc\u30c9\u300d\u306b\u5bfe\u3057\u3066\u3001WEB\u30da\u30fc\u30b8\u3092\u898b\u305f\u65e5\u3092\u8d77\u70b9\u3068\u3057\u30013\u65e5\u5f8c\u306b\u30e1\u30fc\u30ebA\u3092\u30015\u65e5\u5f8c\u306b\u30e1\u30fc\u30ebB\u3092\u3001\u3068\u3044\u3046\u5177\u5408\u306b\u3001\u6bb5\u968e\u7684\u306b\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u7684\u306b\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3055\u307e\u3056\u307e\u306a\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001\u81ea\u52d5\u7684\u306b\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u55b6\u696d\u90e8\u9580\u3068\u306e\u60c5\u5831\u5171\u6709<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001SFA\u3068\u3044\u3063\u305f\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3059\u308bAPI\u3092\u5b9f\u88c5\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\uff09\u3084\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff08\u55b6\u696d\u90e8\u9580\uff09\u3068\u306e\u60c5\u5831\u5171\u6709\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u3044\u3061\u3044\u3061\u30e1\u30fc\u30eb\u3067\u9023\u7d61\u3092\u53d6\u308a\u5408\u308f\u306a\u304f\u3066\u3082\u3001\u30c4\u30fc\u30eb\u9593\u3067\u81ea\u52d5\u7684\u306b\u9023\u643a\u3055\u308c\u308b\u305f\u3081\u3001\u696d\u52d9\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\uff08\u55b6\u696d\u90e8\u9580\uff09\u306b\u9001\u5ba2\u3057\u305f\u5f8c\u306e\u72b6\u6cc1\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\u3092\u518d\u958b\u3059\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u3082\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u67d4\u8edf\u306b\u9023\u643a\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u304c\u6761\u4ef6\u3067\u3042\u308b\u305f\u3081\u3001\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u624b\u4f5c\u696d\u3067\u306e\u9023\u643a\u3068\u306a\u308b\u305f\u3081\u3001\u3053\u306e\u52b9\u679c\u306f\u3042\u307e\u308a\u671f\u5f85\u3067\u304d\u306a\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%89%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%82%92%E5%8A%B9%E7%8E%87%E5%8C%96%E3%81%A7%E3%81%8D%E3%82%8B%E3%81%9D%E3%81%AE%E4%BB%96%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u305d\u306e\u4ed6\u306e\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u4ee5\u5916\u306b\u3082\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u540d\u523a\u7ba1\u7406\u30c4\u30fc\u30eb<\/li>\n<li>CRM<\/li>\n<li>SFA<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u30c4\u30fc\u30eb<\/li>\n<\/ol>\n<h3>\u540d\u523a\u7ba1\u7406\u30c4\u30fc\u30eb<\/h3>\n<p>\u540d\u523a\u7ba1\u7406\u30c4\u30fc\u30eb\u306f\u3001\u3053\u308c\u307e\u3067\u30a2\u30ca\u30ed\u30b0\u3067\u884c\u3063\u3066\u3044\u305f\u540d\u523a\u7ba1\u7406\u3092\u30c7\u30fc\u30bf\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3060\u3002\u30af\u30e9\u30a6\u30c9\u306a\u3069\u3067\u540d\u523a\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u6b32\u3057\u3044\u540d\u523a\u306e\u691c\u7d22\u3084\u3001\u540d\u523a\u306b\u7d10\u3065\u304f\u60c5\u5831\u306e\u7ba1\u7406\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u540d\u523a\u7ba1\u7406\u30c4\u30fc\u30eb\u306b\u3088\u308a\u3001\u55b6\u696d\u63a5\u70b9\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696dA\u306eB\u3055\u3093\u306b\u5bfe\u3057\u3066\u3001\u4f55\u3089\u304b\u306e\u55b6\u696d\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u55b6\u696d\u3092\u3059\u308b\u3068\u304d\u3001\u4f01\u696dA\u306eC\u3055\u3093\u306e\u540d\u523a\u304c\u540d\u523a\u7ba1\u7406\u30c4\u30fc\u30eb\u306b\u3042\u308c\u3070\u3001\u300cC\u3055\u3093\u3068\u306e\u95a2\u4fc2\u300d\u3092B\u3055\u3093\u306b\u9023\u7d61\u3059\u308b\u3053\u3068\u3067\u3001B\u3055\u3093\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u5f37\u304f\u306a\u3063\u305f\u308a\u3001\u8a71\u304c\u81a8\u3089\u3093\u3060\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3060\u3002<\/p>\n<h3>CRM<\/h3>\n<p>CRM\uff08Customer Relationship Management\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u307e\u305f\u306f\u7dad\u6301\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u8a00\u3046\u3002CRM\u30c4\u30fc\u30eb\u306f\u81ea\u793e\u3068\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3082\u5f79\u7acb\u3064\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4f01\u696dA\u306eB\u3055\u3093\u306b\u5bfe\u3057\u3066\u3001\u4f55\u3089\u304b\u306e\u55b6\u696d\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u55b6\u696d\u3092\u3059\u308b\u3068\u304d\u3001\u305d\u306e\u4f01\u696dA\u306e\u89aa\u4f1a\u793e\u3084\u30b0\u30eb\u30fc\u30d7\u4f1a\u793e\u304c\u65e2\u5b58\u9867\u5ba2\u3067\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u5b9f\u7e3e\u3084\u4e8b\u4f8b\u3092\u500b\u5225\u306b\u9023\u7d61\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u3053\u3046\u3044\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u4fe1\u983c\u95a2\u4fc2\u304c\u751f\u307e\u308c\u3001\u55b6\u696d\u9001\u5ba2\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h3>SFA<\/h3>\n<p>SFA\uff08Sales Force 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