{"id":4537,"date":"2021-07-22T13:17:16","date_gmt":"2021-07-22T04:17:16","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=4537"},"modified":"2025-04-25T11:47:33","modified_gmt":"2025-04-25T02:47:33","slug":"btob%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f%e6%96%bd%e7%ad%96%e7%b7%a8%e3%80%8c%e3%83%9e%e3%83%bc%e3%82%b1","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/priority-digitalmarketing","title":{"rendered":"BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\uff13\u3064\u306e\u6c7a\u3081\u65b9"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-sales-dx\" rel=\"noopener\" target=\"_blank\">\u55b6\u696dDX<\/a>\u306a\u3069\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u62c5\u5f53\u8005\uff08\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\uff09\u306e\u696d\u52d9\u8ca0\u62c5\u304c\u5897\u5927\u3057\u3066\u3044\u308b\u3002\u305f\u3060\u3067\u3055\u3048\u81ea\u793e\u30b5\u30a4\u30c8\u7ba1\u7406\u696d\u52d9\uff08\u65b0\u88fd\u54c1\u306e\u516c\u958b\u3001\u65e2\u5b58\u88fd\u54c1\u306e\u60c5\u5831\u5909\u66f4\u3084\u524a\u9664\u3001\u4e8b\u696d\u90e8\u5074\u304b\u3089\u306e\u8981\u671b\u306b\u3088\u308b\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u306a\u3069\uff09\u3067\u591a\u5fd9\u3067\u3042\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u7ba1\u7406\u696d\u52d9\u4ee5\u5916\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3089\u3060\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u5f0a\u793e\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3082\u3001\u5148\u65e5\u4e0b\u8a18\u306e\u3088\u3046\u306a\u56de\u7b54\u304c\u3042\u3063\u305f\u3002<\/p>\n<div class=\"voice cf l\"><figure class=\"icon\"><img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/03\/nayami.jpg\"><figcaption class=\"name\"><\/figcaption><\/figure><div class=\"voicecomment\">\nWeb\u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u306e\u7acb\u3066\u65b9\uff08\u88fd\u9020\u696d\u3000S\u793eS\u69d8\uff09<br \/>\n<\/div><\/div>\n<div class=\"voice cf l\"><figure class=\"icon\"><img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/03\/nayami.jpg\"><figcaption class=\"name\"><\/figcaption><\/figure><div class=\"voicecomment\">\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u65e5\u3005\u306e\u696d\u52d9\u306b\u304a\u308f\u308c\u3066\u3057\u307e\u3044\u3001KPI\u306e\u6539\u5584\u3084\u3084\u308b\u3079\u304d\u696d\u52d9\u306b\u6642\u9593\u3092\u907f\u3051\u3066\u3044\u306a\u3044\uff08IT\u696d\u3000A\u793eI\u69d8\uff09<br \/>\n<\/div><\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u90e8\u9580\u304b\u3089\u8907\u6570\u306e\u696d\u52d9\u4f9d\u983c\u304c\u6765\u308b\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u300c\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304b\u3089\u512a\u5148\u3059\u3079\u304d\u304b\uff1f\u300d\u306e\u5224\u65ad\u306b\u8ff7\u3046\u3053\u3068\u306f\u591a\u3044\u3060\u308d\u3046\u3002\u305d\u3053\u3067\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u62c5\u5f53\u8005\uff08\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\uff09\u306e\u6642\u9593\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u306e\u7acb\u3066\u65b9\u30fb\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<div data-post-id=\"5551\" class=\"insert-page insert-page-5551 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u793e\u5185\u5553\u8499\u3068\u5b9f\u884c\u8a08\u753b\u306e\u7acb\u3066\u65b9<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u63a8\u9032\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> 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style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u8a08\u753b\u306e\u7acb\u3066\u65b9\u300c\uff15\u6bb5\u968e\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3068\u8a08\u753b\u7acb\u6848\u65b9\u6cd5\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599\u3002\u8a08\u753b\u7acb\u6848\u3001PDCA\u306b\u5fc5\u8981\u306a\u30a8\u30af\u30bb\u30eb\u3084\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u8a08\u753b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"800\" height=\"436\" class=\"aligncenter size-full wp-image-7098\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta.jpg 800w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta-300x164.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta-768x419.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta-718x391.jpg 718w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r25\/\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u306e\u793e\u5185\u5553\u8499\u30fb\u6d78\u900f\u306e\u3084\u308a\u65b9\u3068\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u306e\u793e\u5185\u5553\u8499\u3084\u793e\u5185\u6d78\u900f\u306e\u3084\u308a\u65b9\u3092\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r20\/\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e3b\u306a\u7a2e\u985e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/priority-digitalmarketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%AE%E5%84%AA%E5%85%88%E9%A0%86%E4%BD%8D%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B%EF%BC%93%E3%81%A4%E3%81%AE%E6%B1%BA%E3%82%81%E6%96%B9\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\uff13\u3064\u306e\u6c7a\u3081\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/priority-digitalmarketing\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%AE%E5%84%AA%E5%85%88%E9%A0%86%E4%BD%8D%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B%EF%BC%93%E3%81%A4%E3%81%AE%E6%B1%BA%E3%82%81%E6%96%B9%E3%81%BE%E3%81%A8%E3%82%81\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\uff13\u3064\u306e\u6c7a\u3081\u65b9\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%AE%E4%B8%BB%E3%81%AA%E7%A8%AE%E9%A1%9E\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e3b\u306a\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u304b\u3001\u305d\u306e\u4e00\u822c\u7684\u306a\u5185\u5bb9\u3092\u6574\u7406\u3057\u3066\u304a\u3053\u3046\u3002BtoB\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BtoB\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56<\/span><\/div>\n<ol>\n<li>\u4ed6\u90e8\u9580\uff08\u4e8b\u696d\u90e8\u3084\u55b6\u696d\u90e8\u306a\u3069\uff09\u304b\u3089\u4f9d\u983c\u3055\u308c\u3066\u4ed6\u90e8\u9580\u4e3b\u4f53\u3067\u9032\u3081\u308b\u65bd\u7b56\uff08\u4f8b\uff1a\u55b6\u696d\u90e8\u304c\u30bb\u30df\u30ca\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u306e\u3067WEB\u30bb\u30df\u30ca\u30fc\u306e\u6e96\u5099\u3092\u624b\u4f1d\u3063\u3066\u6b32\u3057\u3044\u306a\u3069\uff09<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\uff08\u4f8b\uff1a\u30a2\u30af\u30bb\u30b9\u6570\u3001CV\u4ef6\u6570\u3092\u5897\u5927\u3055\u305b\u308b\u305f\u3081\u306eSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306a\u3069\uff09<\/li>\n<li>\u904e\u53bb\u306b\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306eKPI\u6539\u5584\u65bd\u7b56\uff08\u4f8b\uff1a\u904e\u53bb\u306bSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u305f\u304c\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u3066\u304d\u305f\u306e\u3067\u6539\u5584\u3059\u308b\u306a\u3069\uff09<\/li>\n<li>\u5916\u90e8\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u6d3b\u7528\u65bd\u7b56\uff08\u4f8b\uff1a\u5916\u90e8\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u80b2\u6210\u3092\u3059\u308b\u969b\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306a\u3069\uff09<\/li>\n<\/ol>\n<\/div>\n<p>\u4f1a\u793e\u306e\u898f\u6a21\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c1\u30fc\u30e0\u4f53\u5236\u3084\u30c1\u30fc\u30e0\u5f79\u5272\u306b\u3088\u3063\u3066\u3082\u3001\u65bd\u7b56\u306f\u7570\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u304c\u3001\u6982\u306d\u3053\u3046\u3044\u3063\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u3057\u3066\u3001\u3053\u3046\u3044\u3063\u305f\u65bd\u7b56\u3092\u3001\u666e\u6bb5\u306eWEB\u7ba1\u7406\u696d\u52d9\uff08\u65b0\u5546\u54c1\u306e\u8ca9\u58f2\u958b\u59cb\u306b\u3088\u308bWEB\u30da\u30fc\u30b8\u5236\u4f5c\u3001\u65e2\u5b58\u5546\u54c1\u306e\u6539\u826f\u306b\u3088\u308bWEB\u30da\u30fc\u30b8\u4fee\u6b63\u306a\u3069\uff09\u3092\u884c\u3044\u306a\u304c\u3089\u5b9f\u65bd\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3088\u3046\u3067\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%96%BD%E7%AD%96%E3%81%AE%E5%84%AA%E5%85%88%E9%A0%86%E4%BD%8D%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B%EF%BC%93%E3%81%A4%E3%81%AE%E6%B1%BA%E3%82%81%E6%96%B9\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\uff13\u3064\u306e\u6c7a\u3081\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\uff13\u3064\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u300c\u6642\u9593\u300d\u306f\u3001\u300c\u6642\u306f\u91d1\u306a\u308a\u300d\u3068\u8a00\u308f\u308c\u308b\u304f\u3089\u3044\u91cd\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u512a\u5148\u9806\u4f4d\u3092\u7684\u78ba\u306b\u6c7a\u3081\u308b\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6642\u9593\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u305d\u3053\u3067\u3001\u3053\u3053\u3067\u306f\u3001\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9806\u756a\u306b\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u6c7a\u3081\u65b9\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>KPI\u306e\u6570\u5024\u30c7\u30fc\u30bf\u304b\u3089\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u6700\u3082\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6642\u9593\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6c7a\u3081\u65b9\u304c\u3001\u300cKPI\u306e\u6570\u5024\u30c7\u30fc\u30bf\u304b\u3089\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u300d\u3060\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\uff08KGI\u3084KPI\uff09\u3092\u6570\u5024\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001WEB\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3001\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3001\u30bb\u30df\u30ca\u30fc\u7533\u3057\u8fbc\u307f\u4ef6\u6570\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305fKPI\u30fbKGI\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u8a08\u6e2c\u3057\u3001\u300c\u4eca\u3069\u306eKPI\u304c\u60aa\u3044\u306e\u304b\uff1f\u300d\u3092\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308c\u3070\u3001\u300c\u4eca\u3084\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u65bd\u7b56\u300d\u304c\u81ea\u52d5\u7684\u306b\u6c7a\u307e\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u300c\u4eca\u3001\u3053\u306eKPI\u304c\u60aa\u3044\u304b\u3089\u3001\u3053\u306eKPI\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5177\u4f53\u5316\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u6c7a\u3081\u65b9\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u81ea\u305a\u3068\u512a\u5148\u9806\u4f4d\u304c\u9ad8\u304f\u306a\u308b\u3068\u3044\u3046\u308f\u3051\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u300c\u3042\u308b\u3042\u308b\u300d\u306a\u306e\u304c\u3001\u300c\u8907\u6570\u306eKPI\u304c\u60aa\u3044\u300d\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3060\u3002\u305d\u3053\u3067\u3001\u8907\u6570\u306eKPI\u304c\u60aa\u3044\u5834\u5408\u306e\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3092\uff13\u3064\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h4>KGI\u306b\u8fd1\u3044KPI\u306f\u512a\u5148\u5ea6\u304c\u9ad8\u3044<\/h4>\n<p>\uff11\u3064\u76ee\u306f\u3001\u300cKGI\u306b\u8fd1\u3044KPI\u306f\u512a\u5148\u5ea6\u304c\u9ad8\u3044\u300d\u3067\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u3001WEB\u30b5\u30a4\u30c8\u306eKGI\u3068KPI\u3067\u8003\u3048\u3066\u307f\u3088\u3046\u3002KGI\u3092\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\uff08CV\u4ef6\u6570\uff09\u3068\u3057\u3001KPI\u3092\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3001CVR\u3068\u3057\u305f\u5834\u5408\u3001KGI\u306b\u8fd1\u3044KPI\u306f\u300cCVR\u300d\u3067\u3042\u308b\u3002CVR\u3092\uff12\u500d\u306b\u3067\u304d\u308c\u3070\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3055\u306a\u304f\u3066\u3082KGI\u3092\uff12\u500d\u306b\u3067\u304d\u308b\u304b\u3089\u3060\u3002\u9006\u306b\u30a2\u30af\u30bb\u30b9\u6570\u3092\uff12\u500d\u306b\u3057\u305f\u6642\u3001\u6bcd\u6570\u304c\u5897\u3048\u308b\u305f\u3081\u3001CVR\u3082\u5f15\u304d\u305a\u3089\u308c\u3066\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u3046\u306a\u308b\u3068\u3001KGI\u306f\uff12\u500d\u306b\u306a\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3060\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001KGI\u306b\u8fd1\u3044KPI\u304b\u3089\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u3001\u6642\u9593\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/p>\n<h4>\u4f38\u3073\u4ee3\u306e\u3042\u308bKPI<\/h4>\n<p>\uff12\u3064\u76ee\u306f\u300c\u4f38\u3073\u4ee3\u306e\u3042\u308bKPI\u300d\u3060\u3002BtoB\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001KPI\u306f\u300c\u3053\u308c\u4ee5\u4e0a\u9ad8\u3081\u308b\u306e\u306f\u7121\u7406\u3067\u306f\uff1f\u300d\u3068\u3044\u3046\u9650\u754c\u5024\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001WEB\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3067\u8003\u3048\u3066\u307f\u308b\u3068\u3001BtoB\u306f\u5e02\u5834\u306e\u7d76\u5bfe\u6570\u304cBtoC\u306b\u6bd4\u3079\u5c11\u306a\u3044\u305f\u3081\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u56de\u6570\u304c\u5c11\u306a\u304f\u3001SEO\u5bfe\u7b56\u3057\u3066\u3082\u30a2\u30af\u30bb\u30b9\u304c\u4f38\u3073\u306a\u3044\u306e\u3060\u3002\u3053\u306e\u305f\u3081\u3001\u3053\u308c\u4ee5\u4e0a\u9ad8\u3081\u308b\u306e\u306f\u96e3\u3057\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f\u3068\u3044\u3046KPI\u304c\u5b58\u5728\u3059\u308b\u3002\u305d\u3046\u3044\u3063\u305fKPI\u3092\u9664\u5916\u3057\u3066\u3044\u304d\u3001\u6b8b\u3063\u305fKPI\u306f\u300c\u4f38\u3073\u4ee3\u306e\u3042\u308bKPI\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u305d\u3046\u3044\u3063\u305fKPI\u304b\u3089\u6539\u5584\u3057\u3066\u3044\u304f\u3068\u826f\u3044\u3002\u4f38\u3073\u4ee3\u306e\u3042\u308bKPI\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u3001\uff11\u3064\u76ee\u3067\u8aac\u660e\u3057\u305f\u300cKGI\u306b\u8fd1\u3044KPI\u300d\u304b\u3089\u512a\u5148\u5ea6\u3092\u9ad8\u3081\u308b\u3068\u3088\u3044\u3002<\/p>\n<p>\u4f38\u3073\u4ee3\u304c\u306a\u3051\u308c\u3070\u3001\u3044\u304f\u3089\u65bd\u7b56\u5c55\u958b\u3057\u3066\u3082KPI\u306f\u4e0a\u304c\u3089\u305a\u3001\u300c\u306a\u305c\u306a\u3093\u3060\u300d\u3068\u60a9\u3080\u3053\u3068\u306b\u306a\u308a\u3001\u6642\u9593\u3092\u7121\u99c4\u306b\u4f7f\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<h4>\u4e0b\u304c\u308a\u50be\u5411\u306eKPI<\/h4>\n<p>\uff13\u3064\u76ee\u306f\u3001\u300c\u4e0b\u304c\u308a\u50be\u5411\u306eKPI\u300d\u3060\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u3067KPI\u304c\u6642\u9593\u3068\u5171\u306b\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u5404KPI\u3092\u5b9a\u671f\u7684\u306b\u89b3\u6e2c\u3057\u3001\u4e0b\u304c\u308a\u50be\u5411\u304c\u898b\u3048\u3066\u304d\u305f\u3089\u6539\u5584\u3059\u308b\u3002\u4e0b\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u9006\u8aac\u3059\u308b\u3068\u300c\u4f38\u3073\u4ee3\u304c\u751f\u307e\u308c\u305f\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u6539\u5584\u306e\u512a\u5148\u5ea6\u304c\u9ad8\u304f\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<div data-post-id=\"5551\" class=\"insert-page insert-page-5551 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u793e\u5185\u5553\u8499\u3068\u5b9f\u884c\u8a08\u753b\u306e\u7acb\u3066\u65b9<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u63a8\u9032\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u8a08\u753b\u306e\u7acb\u3066\u65b9\u300c\uff15\u6bb5\u968e\u30d7\u30ed\u30bb\u30b9\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3068\u8a08\u753b\u7acb\u6848\u65b9\u6cd5\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u305fPDF\u8cc7\u6599\u3002\u8a08\u753b\u7acb\u6848\u3001PDCA\u306b\u5fc5\u8981\u306a\u30a8\u30af\u30bb\u30eb\u3084\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u8a08\u753b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"800\" height=\"436\" class=\"aligncenter size-full wp-image-7098\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta.jpg 800w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta-300x164.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta-768x419.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2024\/02\/dejima-cta-718x391.jpg 718w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r25\/\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u306e\u793e\u5185\u5553\u8499\u30fb\u6d78\u900f\u306e\u3084\u308a\u65b9\u3068\u6210\u529f\u4e8b\u4f8b<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u306e\u793e\u5185\u5553\u8499\u3084\u793e\u5185\u6d78\u900f\u306e\u3084\u308a\u65b9\u3092\u307e\u3068\u3081\u305fPDF\u8cc7\u6599<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r20\/\" rel=\"noopener\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>\u653b\u3081\u306e\u65bd\u7b56\u304b\u3001\u5b88\u308a\u306e\u65bd\u7b56\u304b\u3067\u6c7a\u3081\u308b<\/h3>\n<p>\uff12\u3064\u76ee\u306e\u6c7a\u3081\u65b9\u306f\u300c\u653b\u3081\u306e\u65bd\u7b56\u304b\u3001\u5b88\u308a\u306e\u65bd\u7b56\u300d\u3060\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u653b\u3081\u306e\u65bd\u7b56\u300d\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u304f\u65bd\u7b56\u306e\u3053\u3068\u3060\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3001\u6bce\u67085\u672c\u306eSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u3088\u3046\u3044\u3046\u8a08\u753b\u304c\u3042\u308b\u6642\u3001\u6bce\u67085\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u3044\u3046\u65bd\u7b56\u304c\u653b\u3081\u306e\u65bd\u7b56\u3067\u3042\u308b\u3002<\/p>\n<p>\u9006\u306b\u3001\u5b88\u308a\u306e\u65bd\u7b56\u3068\u306f\u3001\u904e\u53bb\u306b\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u3092\u884c\u3044KPI\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u306e\u3053\u3068\u3060\u3002\u4e0a\u8a18\u4f8b\u3067\u3044\u3048\u3070\u3001\u6bce\u67085\u672c\u306eSEO\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3001\u516c\u958b\u5f8c\u3001SEO\u5bfe\u7b56\u306e\u52b9\u679c\u304c\u306a\u3051\u308c\u3070\u3001\u516c\u958b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3082\u3057\u304f\u306f\u3001\u52b9\u679c\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e38\u306b\u6700\u65b0\u7248\u306b\u66f4\u65b0\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u308c\u304c\u5b88\u308a\u306e\u65bd\u7b56\u3067\u3042\u308b\u3002<\/p>\n<p>\u653b\u3081\u306e\u65bd\u7b56\u306e\u5834\u5408\u3001KPI\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b21\u3005\u306b\u4f5c\u308a\u51fa\u3057\u3001\u516c\u958b\u30fb\u914d\u4fe1\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3002\u5b88\u308a\u306e\u65bd\u7b56\u306e\u5834\u5408\u306f\u3001\u904e\u53bb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306eKPI\u3092\u7dad\u6301\u30fb\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u904e\u53bb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3069\u3061\u3089\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3042\u308b\u305f\u3081\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ad\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\uff08KPI\u306e\u5411\u4e0a\u3078\u306e\u8ca2\u732e\u529b\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306f\u5b88\u308a\u306e\u65bd\u7b56\u4e2d\u5fc3\u306b\u3001\u305d\u308c\u4ee5\u5916\u306f\u653b\u3081\u306e\u65bd\u7b56\u4e2d\u5fc3\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3068\u3044\u3044\u3060\u308d\u3046\u3002\u306a\u305c\u306a\u3089\u3001\u30ad\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\uff08KPI\u306e\u5411\u4e0a\u3078\u306e\u8ca2\u732e\u529b\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306f\u3001\u52b9\u679c\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3068\u3001KGI\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3082\u9ad8\u304f\u306a\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u91cd\u8981\u306a\u30ad\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001KPI\u304c\u4e0b\u304c\u308a\u59cb\u3081\u305f\u3089\u30a2\u30e9\u30fc\u30c8\u304c\u98db\u3076\u3088\u3046\u306b\u4ed5\u639b\u3051\u3066\u304a\u304d\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u5bfe\u51e6\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3068\u3001\u3088\u308a\u6642\u9593\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30bf\u30b9\u30af\u306e\u5b8c\u4e86\u6642\u9593\u3067\u6c7a\u3081\u308b<\/h3>\n<p>\u6700\u5f8c\u306e\u6c7a\u3081\u65b9\u306f\u3001\u30bf\u30b9\u30af\u306e\u5b8c\u4e86\u6642\u9593\u3067\u6c7a\u3081\u308b\u65b9\u6cd5\u3060\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3001\u5192\u982d\u3067\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u304c\u3042\u308b\u304c\u3001\u5225\u306a\u76ee\u7dda\u3067\u65bd\u7b56\u3092\u5207\u308a\u5206\u3051\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u5225\u306a\u8996\u70b9\u304b\u3089\u898b\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u5206\u985e<\/span><\/div>\n<ol>\n<li>\u81ea\u90e8\u9580\u30fb\u81ea\u8cac\u306e\u7bc4\u56f2\u5185\u306b\u304a\u3044\u3066\u3067\u304d\u308b\u65bd\u7b56<\/li>\n<li>\u4ed6\u90e8\u9580\u306e\u62c5\u5f53\u8005\u3068\u5354\u529b\u3057\u3066\u9032\u3081\u308b\u65bd\u7b56<\/li>\n<li>\u5916\u90e8\u696d\u8005\u3068\u5354\u529b\u3057\u3066\u9032\u3081\u308b\u65bd\u7b56<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u6642\u3001\u660e\u3089\u304b\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3067\u3042\u308d\u3046\u3068\u601d\u308f\u308c\u308b\u306e\u306f\u3001\u300c\u4ed6\u90e8\u9580\u306e\u62c5\u5f53\u8005\u3068\u5354\u529b\u3057\u3066\u9032\u3081\u308b\u65bd\u7b56\u300d\u3068\u300c\u5916\u90e8\u696d\u8005\u3068\u5354\u529b\u3057\u3066\u9032\u3081\u308b\u65bd\u7b56\u300d\u3060\u3002\u4e92\u3044\u306b\u5354\u529b\u3057\u306a\u304c\u3089\u65bd\u7b56\u5c55\u958b\u3059\u308b\u305f\u3081\u3001\u76f8\u624b\u306eTODO\u5f85\u3061\u3084\u3001\u5916\u90e8\u696d\u8005\u3068\u3084\u308b\u5834\u5408\u306f\u793e\u5185\u627f\u8a8d\u5f85\u3061\uff08\u898b\u7a4d\u3082\u308a\u627f\u8a8d\uff09\u3068\u3044\u3063\u305f\u6642\u9593\u304c\u3069\u3046\u3057\u3066\u3082\u767a\u751f\u3057\u3066\u3057\u307e\u3046\u304b\u3089\u3060\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u300c\u3053\u306e\u65bd\u7b56\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u306a\u300d\u3068\u5224\u65ad\u3067\u304d\u308c\u3070\u3001\u5148\u306b\u9032\u3081\u3066\u304a\u304d\u3001\u76f8\u624b\u306eTODO\u306e\u5f85\u3061\u6642\u9593\u306e\u9593\u306b\u3001\u300c\u81ea\u90e8\u9580\u30fb\u81ea\u8cac\u306e\u7bc4\u56f2\u5185\u306b\u304a\u3044\u3066\u3067\u304d\u308b\u65bd\u7b56\u300d\u3092\u5b9f\u884c\u3059\u308c\u3070\u3001\u6642\u9593\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3067\u304d\u308b\u3002\u3053\u3046\u8003\u3048\u308c\u3070\u3001\u6642\u9593\u304c\u304b\u304b\u308b\u3068\u601d\u308f\u308c\u308b\u65bd\u7b56\u304b\u3089\u9032\u3081\u3066\u3044\u304f\u3068\u826f\u3044\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><span 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target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u898b\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696dDX\u306a\u3069\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u62c5\u5f53\u8005\uff08\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\uff09\u306e\u696d\u52d9\u8ca0\u62c5\u304c\u5897\u5927\u3057\u3066\u3044\u308b\u3002\u305f\u3060\u3067\u3055\u3048\u81ea\u793e\u30b5\u30a4\u30c8\u7ba1\u7406\u696d\u52d9\uff08\u65b0\u88fd\u54c1\u306e\u516c\u958b\u3001\u65e2\u5b58\u88fd\u54c1\u306e\u60c5\u5831\u5909\u66f4\u3084\u524a\u9664\u3001\u4e8b\u696d&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[114],"tags":[144,126],"class_list":{"0":"post-4537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digitalmarketing","8":"tag-kgi","9":"tag-kpi","10":"article 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