{"id":3859,"date":"2020-04-04T11:39:56","date_gmt":"2020-04-04T02:39:56","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=3859"},"modified":"2025-04-25T11:45:10","modified_gmt":"2025-04-25T02:45:10","slug":"%e3%83%aa%e3%83%bc%e3%83%89%e3%83%8a%e3%83%bc%e3%83%81%e3%83%a3%e3%83%aa%e3%83%b3%e3%82%b0%e6%89%8b%e6%b3%95%e3%80%8c%e5%a4%89%e5%8c%96%e3%81%99%e3%82%8b%e3%83%aa%e3%83%bc%e3%83%89%e3%81%ae%e3%83%8b","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/leadnurturing-needs-content","title":{"rendered":"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u624b\u6cd5\u300c\u5909\u5316\u3059\u308b\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08\u65b9\u6cd5\u300d"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3059\u308b<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff08\u9867\u5ba2\u63a5\u70b9\uff09\u3092\u4f5c\u3063\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u306e\u300c\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u4f5c\u308b\u305f\u3081\u306b\u3088\u304f\u6d3b\u7528\u3055\u308c\u308b\u306e\u304c\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30e1\u30fc\u30eb\u3084Web\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\uff09\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u4f5c\u308b\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ea\u30fc\u30c9\u306b\u914d\u4fe1\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u308f\u304b\u3089\u306a\u304f\u306a\u308b\u3053\u3068\u306f\u591a\u3005\u3042\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306b\u306f\u3069\u3093\u306a\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\uff1f\u4f55\u306b\u8208\u5473\u304c\u3042\u308b\u306e\u304b\uff1f\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b32\u3057\u304c\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u306a\u3069\u306e\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u826f\u3044\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u4f5c\u308a\u306b\u7e4b\u3052\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u5f0a\u793e\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3067\u3082\u4e0b\u8a18\u306e\u3088\u3046\u306a\u56de\u7b54\u304c\u3042\u3063\u305f\u3002<\/p>\n<div 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class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E3%83%8B%E3%83%BC%E3%82%BA%E3%83%87%E3%83%BC%E3%82%BF%E3%83%99%E3%83%BC%E3%82%B9%E3%81%8B%E3%82%89%E3%81%AE%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E9%85%8D%E4%BF%A1%E3%81%AE%E4%BB%95%E6%96%B9\"><\/span>\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306e\u4ed5\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3001\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u4f5c\u6210\u3057\u3001\u305d\u3053\u304b\u3089\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7740\u3005\u3068\u4f5c\u3063\u3066\u3044\u3053\u3046\u3002\u305d\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308c\u3070\u3001\u4e0b\u8a18\u306e\u65b9\u6cd5\u3067\u914d\u4fe1\u3059\u308b\u3068\u826f\u3044\u3002<\/p>\n<p>1\u3064\u306f\u3001\u5f53\u7136\u30e1\u30eb\u30de\u30ac\u3067\u3042\u308b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u304c\u3042\u308b\u7a0b\u5ea6\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u3088\u3046\u306a\u60c5\u5831\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u3042\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306e\u6570\u304c\u591a\u3059\u304e\u308b\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u304c\u6b63\u78ba\u306b\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u6700\u4f4e\u9650\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u307f\u884c\u3044\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3059\u308b\u3068\u3044\u3044\u3002<\/p>\n<p>\u4e0a\u8a18\u3001\u3069\u3061\u3089\u306e\u914d\u4fe1\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u3001\u30ea\u30fc\u30c9\u5168\u54e1\u306b\u523a\u3055\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u306a\u3089\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u5c11\u306a\u304f\u3068\u3082\u3042\u308b\u30ea\u30fc\u30c9\u304c\u6301\u3063\u3066\u3044\u305f\u30cb\u30fc\u30ba\u306b\u305d\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u306f\u6700\u5c0f\u5316\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u3042\u308b\u30ea\u30fc\u30c9\u304c\u6301\u3063\u3066\u3044\u308b\u30cb\u30fc\u30ba\u3068\u3044\u3046\u306e\u306f\u3001\u4ed6\u306e\u30ea\u30fc\u30c9\u3082\u540c\u3058\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u4f59\u8ac7\u3067\u306f\u3042\u308b\u304c\u3001MA\u304b\u3089\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3067\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u3042\u304c\u308b\u306e\u304b\u3001\u305d\u306e\u30c6\u30af\u30cb\u30c3\u30af\u8ad6\u3092\u307e\u3068\u3081\u305fPDF\u304c\u3042\u308b\u306e\u3067\u3001\u672c\u30b3\u30e9\u30e0\u306b\u5408\u308f\u305b\u3066\u3054\u8208\u5473\u304c\u3042\u308c\u3070\u3001\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/p>\n<div class=\"su-note\"  style=\"border-color:#dbdbd8;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f5f5f2;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nBtoB\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b7\u3064\u306e\u6cd5\u5247<br \/>\n\u301cMA\u6d3b\u7528\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af\u301c<br \/>\n<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r18\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u3069\u3093\u306a\u8cc7\u6599\u304b\u5185\u5bb9\u3092\u898b\u308b\uff1e\uff1e<\/a><br 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