{"id":3428,"date":"2025-03-20T10:14:17","date_gmt":"2025-03-20T01:14:17","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=3428"},"modified":"2026-05-02T19:46:21","modified_gmt":"2026-05-02T10:46:21","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e3%82%b7%e3%83%8a%e3%83%aa%e3%82%aa%e3%81%ae%e4%bd%9c","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/marketingautomation-scenario","title":{"rendered":"BtoB\u306eMA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u624b\u9806\u3068\u6210\u529f\u306e\u30b3\u30c4"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u305d\u306e\u540d\u306e\u901a\u308a\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff09<\/a>\u3068\u3001\u30ea\u30fc\u30c9\u30af\u30a9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u6709\u671b\u306a\u30ea\u30fc\u30c9\u306e\u9078\u5225\u30fb\u62bd\u51fa\uff09\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3092\u4e3b\u8ef8\u306b\u304a\u3044\u305fIT\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3060\u3002\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\uff09<\/a>\u307e\u3067\u3092\u30ab\u30d0\u30fc\u3059\u308b\u88fd\u54c1\u3082\u3042\u308b\u304c\u3001\u30e1\u30a4\u30f3\u306f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u30af\u30a9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u3088\u308a\u8a73\u3057\u304f\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u57fa\u790e\u304b\u3089\u5b66\u3073\u305f\u3044\u65b9\u306f\u662f\u975e\u3054\u89a7\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3046\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/about-marketing-automation\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2021\/09\/eye01-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u30fb\u6d3b\u7528\u4e8b\u4f8b\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u624b\u9806\u3068\u6d41\u308c\uff5c\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304b\u3089\u30c4\u30fc\u30eb\u9078\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/p><span class=\"date\">2025\u5e7412\u670814\u65e5<\/span><\/div><\/a><\/div>\n<h2>BtoB\u306eMA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f<\/h2>\n<p>MA\u30b7\u30ca\u30ea\u30aa\u3068\u306f\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306b\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u80b2\u6210\u624b\u9806\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\uff09\u3092\u6c7a\u3081\u3001\u6c7a\u3081\u305f\u80b2\u6210\u624b\u9806\u306b\u3042\u308f\u305b\u3066\u30ea\u30fc\u30c9\u306b\u60c5\u5831\u63d0\u4f9b\u3059\u308b\u300c\u30e1\u30fc\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u300d\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u308f\u304b\u308a\u3084\u3059\u304f\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u9806\u5e8f\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>MA\u30b7\u30ca\u30ea\u30aa\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u3001\u300c\u88fd\u54c1A\u306e\u30ab\u30bf\u30ed\u30b0\u300d\u3092\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u3067\u8cc7\u6599\u8acb\u6c42\u3057\u305f\u300c\u8ab2\u984cB\u3067\u60a9\u3080\u30ea\u30fc\u30c9\u300d\u306b\u5bfe\u3057\u3066\u3001\u300c\u88fd\u54c1A\u306e\u30c7\u30e2\u3084\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u6848\u5185\u3059\u308b\u30e1\u30fc\u30eb\u300d\u3001\u300c\u88fd\u54c1A\u3092\u4f7f\u3063\u305f\u8ab2\u984cB\u306e\u89e3\u6c7a\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u500b\u5225\u76f8\u8ac7\u4f1a\u306e\u6848\u5185\u30e1\u30fc\u30eb\u300d\u3001\u300c\u88fd\u54c1A\u306b\u3088\u308b\u8ab2\u984cB\u306e\u89e3\u6c7a\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30e1\u30fc\u30eb\u300d\u306a\u3069\u3092\u6bb5\u968e\u7684\u306b\u914d\u4fe1\u3059\u308b\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<p>MA\u30b7\u30ca\u30ea\u30aa\u306f\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3068\u3082\u8a00\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u304c\u3001MA\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u306b\u3088\u3063\u3066\u30b7\u30ca\u30ea\u30aa\u3092\u5206\u5c90\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u4e0a\u8ff0\u306e\u5177\u4f53\u4f8b\u306e\u3088\u3046\u306b\u3001\u8ab2\u984cB\u3067\u60a9\u3080\u30ea\u30fc\u30c9\u3060\u304b\u3089\u3053\u305d\u3001\u8ab2\u984cB\u306b\u95a2\u3059\u308b\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u8ab2\u984cC\u3067\u3042\u308c\u3070\u3001\u5225\u306e\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001MA\u30b7\u30ca\u30ea\u30aa\u306f\u3001\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\uff08BtoB\u306e\u5834\u5408\u306f\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u3066\u3001OneToOne\u3067\u60c5\u5831\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>MA\u30b7\u30ca\u30ea\u30aa\u306e\u8a2d\u8a08\u624b\u9806\u3068\u8a2d\u8a08\u66f8\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h2>\n<p>MA\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b\u306b\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3057\u3001\u305d\u306e\u4e0a\u3067MA\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b\u3068\u826f\u3044\u3002<\/p>\n<h3>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<\/h3>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3068\u306f\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306b\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u80b2\u6210\u624b\u9806\u3084\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3060\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u306f\u7c21\u5358\u306b\u56f3\u89e3\u5316\u3059\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_7022\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-scaled.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7022\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-1024x253.jpg\" alt=\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u306e\u30b5\u30f3\u30d7\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"654\" height=\"162\" class=\"size-large wp-image-7022\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-1024x253.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-300x74.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-768x189.jpg 768w, 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src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-1024x253.jpg\" alt=\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u306e\u30b5\u30f3\u30d7\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"654\" height=\"162\" class=\"size-large wp-image-7022\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-1024x253.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-300x74.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-768x189.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-1536x379.jpg 1536w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-2048x505.jpg 2048w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2019\/04\/img01-1-718x177.jpg 718w\" sizes=\"(max-width: 654px) 100vw, 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class=\"wp-caption-text\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u306e\u30b5\u30f3\u30d7\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/p><\/div>\n<p>\u4e0a\u56f3\u306e\u3088\u3046\u306b\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\uff08\u77ed\u671f\u6226\uff09\u306e\u5168\u4f53\u3092\u898b\u306a\u304c\u3089\u3001\u3069\u3053\u3067MA\u30b7\u30ca\u30ea\u30aa\u3092\u6d3b\u7528\u3059\u308b\u3079\u304d\u304b\u691c\u8a0e\u3057\u3088\u3046\u3002<\/p>\n<p>BtoB\u306e\u5834\u5408\u3001MA\u30b7\u30ca\u30ea\u30aa\u306e\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u524d\u6bb5\u968e\uff08\u4e0a\u56f3\u3067\u8a00\u3048\u3070\u5de6\u5074\uff09\u3067\u4f7f\u3046\u3068\u826f\u3044\u3068\u3044\u3046\u9244\u5247\u304c\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u524d\u6bb5\u968e\u306f\u3001\u8cfc\u5165\u306e\u78ba\u5ea6\u304c\u307e\u3060\u4e0d\u78ba\u5b9a\u3067\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3068\u306f\u8a00\u3048\u306a\u3044\u304b\u3089\u3060\u3002\u9006\u306b\u53f3\u5074\u306b\u884c\u3051\u3070\u3044\u304f\u307b\u3069\u3001\u5fc5\u305a\u8cfc\u5165\u306b\u306a\u308b\u3068\u3082\u8a00\u3048\u306a\u3044\u304c\u3001\u78ba\u5ea6\u306f\u9593\u9055\u3044\u306a\u304f\u4e0a\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u8cfc\u5165\u306e\u78ba\u5ea6\u304c\u4f4e\u3044\u5de6\u5074\u3067\u306fMA\u30b7\u30ca\u30ea\u30aa\u3092\u6d3b\u7528\u3057\u30ea\u30fc\u30c9\u80b2\u6210\u3092\u81ea\u52d5\u5316\u3057\u3066\u52b9\u7387\u5316\u3057\u3001\u53f3\u5074\u306f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u3084\u55b6\u696d\u90e8\u9580\u304c\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u5f62\u304c\u52b9\u7387\u7684\u30fb\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<p>\u5f53\u7136\u3001\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u3001\u3059\u3079\u3066MA\u30b7\u30ca\u30ea\u30aa\u3092\u4f7f\u3063\u3066\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u8cfc\u5165\u307e\u3067\u5b9f\u88c5\u3059\u308b\u306e\u3082\u554f\u984c\u306f\u306a\u3044\u3002\u307e\u3055\u306b\u30c7\u30b8\u30bf\u30eb\u30bb\u30fc\u30eb\u30b9\u3068\u8a00\u3048\u308b\u3088\u3046\u306a\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\uff08\u77ed\u671f\u6226\uff09\u306e\u3069\u3053\u3067MA\u30b7\u30ca\u30ea\u30aa\u3092\u4f7f\u3046\u304b\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u3044\u3088\u3044\u3088MA\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b\u3002<\/p>\n<div 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