{"id":3182,"date":"2025-03-20T10:39:29","date_gmt":"2025-03-20T01:39:29","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=3182"},"modified":"2026-05-03T08:05:12","modified_gmt":"2026-05-02T23:05:12","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e3%82%88%e3%82%8b%e3%83%aa%e3%83%bc%e3%83%89%e3%83%8a","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/marketingautomation-leadnurturing-kpi","title":{"rendered":"\u3010BtoB\u5411\u3051\u3011MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306eKPI\u3068\u305d\u306e\u9ad8\u3081\u65b9"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" 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target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u591a\u304f\u306eBtoB\u4f01\u696d\u304c\u6d3b\u767a\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5f53\u7136\u306e\u3053\u3068\u306a\u304c\u3089\u3001\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3057\u4f5c\u6210\u3059\u308b\u3068\u3044\u3046\u5de5\u6570\u3082\u304b\u304b\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u3057\u3066\u306e\u52b9\u679c\u3082\u554f\u308f\u308c\u308b\u696d\u52d9\u3060\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306f\u3001\u30e1\u30fc\u30eb\u7d4c\u7531\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u7d99\u7d9a\u7387\uff08\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\uff09\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u7279\u306b\u30e1\u30fc\u30eb\u7d4c\u7531\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306f\u91cd\u8981\u306aKPI\u3068\u306a\u308d\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5b9f\u306f\u3082\u30461\u3064\u3001\u91cd\u8981\u306aKPI\u304c\u3042\u308b\u3053\u3068\u3092\u3054\u5b58\u77e5\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3082\u30461\u3064\u3042\u308b\u91cd\u8981\u306aKPI\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u30b3\u30e9\u30e0\u306e\u6700\u5f8c\u3067\u306f\u3001\u5404KPI\u3092\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f\u306b\u3064\u3044\u3066\u3082\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u5404KPI\u306e\u4e00\u822c\u7684\u306a\u6570\u5b57\u3082\u8a18\u8f09\u3059\u308b\u304c\u3001\u5f53\u7136\u3001\u914d\u4fe1\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u6570\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u306e\u8cea\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u308b\u306e\u3067\u3001\u3054\u6ce8\u610f\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h2>MA\u30c4\u30fc\u30eb\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300c4\u3064\u306eKPI\u300d<\/h2>\n<p>\u91cd\u8981\u306aKPI\u3092\u3054\u7d39\u4ecb\u3059\u308b\u524d\u306b\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b4\u3064\u306eKPI\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>KPI1\u300c\u958b\u5c01\u7387\u300d<\/h3>\n<p>\u6700\u521d\u306eKPI\u306f\u300c\u958b\u5c01\u7387\u300d\u3060\u3002\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u305f\u30ea\u30fc\u30c9\u306e\u6bcd\u6570\u306b\u5bfe\u3057\u3066\u3001\u4f55\u4eba\u304c\u958b\u5c01\u3057\u305f\u304b\uff1f\u306e\u5272\u5408\u304c\u958b\u5c01\u7387\u3067\u3042\u308b\u3002\u958b\u5c01\u7387\u306e\u8a08\u6e2c\u306f\u3001HTML\u5f62\u5f0f\u306e\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u958b\u5c01\u7387\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002\u9006\u306b\u3001\u30c6\u30ad\u30b9\u30c8\u5f62\u5f0f\u306e\u30e1\u30fc\u30eb\u306e\u5834\u5408\u306f\u958b\u5c01\u7387\u306e\u8a08\u6e2c\u306f\u3067\u304d\u306a\u3044\u3002<\/p>\n<p>\u958b\u5c01\u7387\u306f\u5f53\u7136\u9ad8\u3044\u65b9\u304c\u3088\u304f\u3001BtoB\u306e\u5834\u5408\u3001\u4f4e\u3044\u5834\u5408\u306f\u6570\uff05\u3067\u5e73\u5747\u7684\u306b\u306f20\uff05\u524d\u5f8c\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3082\u3057\u3042\u306a\u305f\u306e\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u6570\uff05\u3067\u3042\u308c\u3070\u3001\u3060\u3044\u3076\u4f4e\u3044\u3068\u8003\u3048\u305f\u65b9\u304c\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<h3>KPI2\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d<\/h3>\n<p>\u6b21\u306eKPI\u306f\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u3060\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u672c\u6587\u306bURL\u3092\u8a18\u8f09\u3057\u3001\u305d\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5272\u5408\u304c\u30af\u30ea\u30c3\u30af\u7387\u3067\u3042\u308b\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u7dcf\u6570\u3068\u30af\u30ea\u30c3\u30af\u3057\u305f\u30ea\u30fc\u30c9\u6570\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u7b97\u51fa\u3059\u308b\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u306f\u3001\u958b\u5c01\u3057\u305f\u4eba\u6570\u3092\u6bcd\u6570\u306b\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3088\u3046\u3060\uff09\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u30e1\u30fc\u30eb\u672c\u6587\u5185\u306eURL\u3092\u7279\u6b8a\u306aURL\u306b\u81ea\u52d5\u5909\u63db\u3057\u3066\u30e1\u30fc\u30eb\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u8a08\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f\u3001HTML\u30e1\u30fc\u30eb\u3067\u3082\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u3067\u3082\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<p>BtoB\u306e\u5834\u5408\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f5%\u304b\u308910%\u7a0b\u5ea6\u304c\u5e73\u5747\u3060\u308d\u3046\u3002\u305d\u306e\u305f\u3081\u30015%\u4ee5\u4e0b\u306e\u5834\u5408\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u304b\u306a\u308a\u4f4e\u3044\u3068\u8003\u3048\u305f\u65b9\u304c\u826f\u3044\u3002<\/p>\n<h3>KPI3\u300c\u7d99\u7d9a\u7387\uff08\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\uff09\u300d<\/h3>\n<p>\u6b21\u306eKPI\u306f\u3001\u300c\u7d99\u7d9a\u7387\uff08\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\uff09\u300d\u3060\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u7dcf\u6570\u306b\u5bfe\u3057\u3066\u3001\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u505c\u6b62\u4ef6\u6570\u306e\u5272\u5408\u304c\u3001\u300c\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\u300d\u3068\u306a\u308b\u3002\u7d99\u7d9a\u7387\u306f\u305d\u306e\u9006\u306e\u5272\u5408\u3060\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u89e3\u9664\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u6700\u5927\u306e\u30cd\u30c3\u30af\u3067\u3001\u89e3\u9664\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u30e1\u30fc\u30eb\u306b\u3088\u308b\u63a5\u70b9\u3065\u304f\u308a\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u7d99\u7d9a\u7387\u306f\u9ad8\u3044\u65b9\u304c\u826f\u3044\u3057\u3001\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\u306f\u4f4e\u3044\u65b9\u304c\u826f\u3044\u3002<\/p>\n<p>\u5f0a\u793e\u306e\u81ea\u793e\u30e1\u30eb\u30de\u30ac\u306e\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\u306f\u3001\u904e\u53bb\u534a\u5e74\u3067\u6700\u4f4e0%\u3001\u6700\u9ad80.4%\u304f\u3089\u3044\u3060\u3002\u305d\u306e\u305f\u3081\u30011%\u4ee5\u4e0a\u3042\u308b\u3088\u3046\u306a\u5834\u5408\u306f\u5c11\u3057\u9ad8\u3044\u3068\u8003\u3048\u3066\u826f\u3044\u3060\u308d\u3046\u3002<\/p>\n<h3>KPI4\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d<\/h3>\n<p>\u6b21\u306eKPI\u306f\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u3060\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u3057\u3066\u30bb\u30df\u30ca\u30fc\u306e\u7533\u3057\u8fbc\u307f\u3001\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u3001\u4f55\u304b\u3057\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3042\u3063\u305f\u5272\u5408\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3060\u3002\u5f53\u7136\u9ad8\u3044\u65b9\u304c\u3088\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u305d\u3053\u304b\u3089\u5546\u8ac7\u767a\u751f\u306b\u3082\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u3001\u6700\u91cd\u8981\u306eKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>BtoB\u306e\u5834\u5408\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5185\u5bb9\u306b\u3082\u3088\u308b\u3060\u308d\u3046\u3002\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u3042\u308c\u3070\u3001\u6570\uff05\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u51fa\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u5834\u5408\u306f\u30011%\u3092\u5207\u308b\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u4f55\u306e\u53cd\u5fdc\u3082\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3048\u308b\u3002<\/p>\n<h2>\u305d\u3057\u3066\u3001\u3082\u30461\u3064\u306eKPI<\/h2>\n<p>\u3054\u7d39\u4ecb\u3057\u305f\u300c\u958b\u5c01\u7387\u300d\u3001\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u3001\u300c\u7d99\u7d9a\u7387\uff08\u89e3\u9664\u7387\u30fb\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\uff09\u300d\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b4\u3064\u306eKPI\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306f\u5f53\u7136\u3001\u91cd\u8981\u3067\u3042\u308b\u304c\u3001\u3082\u30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