{"id":3034,"date":"2018-06-16T10:46:12","date_gmt":"2018-06-16T01:46:12","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=3034"},"modified":"2025-04-25T11:48:53","modified_gmt":"2025-04-25T02:48:53","slug":"%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%aepdca%e3%82%92%e5%8a%b9%e7%8e%87%e3%82%88%e3%81%8f%e5%9b%9e%e3%81%99%e3%80%8c3%e3%81%a4","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/digital-marketing-pdca-201806","title":{"rendered":"BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ePDCA\u3092\u52b9\u7387\u3088\u304f\u56de\u3059\u300c3\u3064\u306eKPI\u300d"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-lg\/about-leadgeneration\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u304b\u3089<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/ln\/about-leadnurturing\" rel=\"noopener\" target=\"_blank\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u69d8\u3005\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u5206\u6790\u30fb\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u300cWEB\u30b5\u30a4\u30c8\u3067\u4f7f\u3046WEB\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u4f7f\u3046\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306e2\u3064\u306b\u5927\u5225\u3067\u304d\u308b\u304c\u3001\u7279\u306bWEB\u30b3\u30f3\u30c6\u30f3\u30c4\u306ePDCA\u306f\u975e\u5e38\u306b\u8907\u96d1\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u914d\u4fe1\u3057\u3066\u6570\u65e5\u3059\u308b\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cde\u5473\u671f\u9650\u304c\u5207\u308c\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306b\u5909\u5316\u304c\u767a\u751f\u3057\u306b\u304f\u3044\u3002\u305d\u306e\u305f\u3081\u30011\u56de\u306e\u5206\u6790\u3067\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3002\u3057\u304b\u3057WEB\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u305d\u3046\u306f\u3044\u304b\u306a\u3044\u3002\u516c\u958b\u3059\u308b\u3068\u671f\u9593\u9650\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3082\u306a\u3044\u9650\u308a\u3001\u57fa\u672c\u516c\u958b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u52b9\u679c\u5206\u6790\u304c\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u6570\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3088\u3044\u304c\u3001\u6570\u767e\u3001\u6570\u5343\u3001\u6570\u4e07\u30da\u30fc\u30b8\u3068\u306a\u3063\u3066\u304f\u308b\u3068\u3001\u3068\u3066\u3082\u624b\u304c\u56de\u3089\u306a\u3044\u3002\u304b\u304f\u8a00\u3046\u5f0a\u793e\u3082\u3001\u81ea\u793e\u306eWEB\u30b3\u30f3\u30c6\u30f3\u30c4\u3059\u3079\u3066\u306ePDCA\u304c\u56de\u305b\u3066\u3044\u308b\u304b\uff1f\u3068\u3044\u3046\u3068\u305d\u3046\u3067\u3082\u306a\u3044\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u3067\u3082\u3001WEB\u30b5\u30a4\u30c8\u306ePDCA\u306b\u7126\u70b9\u3092\u3042\u3066\u3001\u5927\u91cf\u306eWEB\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u300c\u60aa\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u898b\u3064\u3051\u51fa\u3057\u3069\u3046\u6539\u5584\u3059\u308b\u304b\uff1f\u306e\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u305f\u3063\u305f3\u3064\u306eKPI\u306b\u7740\u76ee\u3057\u305f\u6539\u5584\u624b\u9806\u3067\u3042\u308b\u305f\u3081\u3001\u52b9\u7387\u3088\u304fPDCA\u304c\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<div data-post-id=\"5706\" class=\"insert-page insert-page-5706 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\uff09\u306e\u3084\u308a\u65b9\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> 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style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u304cCV\u3057\u305f\u304f\u306a\u308b\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u300d\u306e\u4f5c\u308a\u65b9\u624b\u9806\u66f8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u304cCV\u3057\u305f\u304f\u306a\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u308a\u65b9\u3092\uff12\u3064\uff08\u8cea\u91cd\u8996\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u91cf\u91cd\u8996\u306e\u30d7\u30ed\u30bb\u30b9\uff09\u3054\u7d39\u4ecb\uff01\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5f37\u5316\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r37\/\" rel=\"noopener\" 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/digital-marketing-pdca-201806\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEWEB%E3%82%B5%E3%82%A4%E3%83%88PDCA%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%AA%B2%E9%A1%8C\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eWEB\u30b5\u30a4\u30c8PDCA\u3067\u3088\u304f\u3042\u308b\u8ab2\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/digital-marketing-pdca-201806\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEWEB%E3%82%B5%E3%82%A4%E3%83%88PDCA%E3%82%92%E5%9B%9E%E3%81%99%E6%89%8B%E9%A0%86\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eWEB\u30b5\u30a4\u30c8PDCA\u3092\u56de\u3059\u624b\u9806<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/digital-marketing-pdca-201806\/#%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEWEB%E3%82%B5%E3%82%A4%E3%83%88PDCA%E3%81%BE%E3%81%A8%E3%82%81\" >\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eWEB\u30b5\u30a4\u30c8PDCA\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEWEB%E3%82%B5%E3%82%A4%E3%83%88PDCA%E3%81%A7%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%AA%B2%E9%A1%8C\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eWEB\u30b5\u30a4\u30c8PDCA\u3067\u3088\u304f\u3042\u308b\u8ab2\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u307e\u305a\u3001WEB\u30b5\u30a4\u30c8\u306ePDCA\u3067\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u3088\u304f\u767a\u751f\u3059\u308b\u3002\u4eca\u56de\u3054\u7d39\u4ecb\u3059\u308b\u624b\u9806\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u624b\u9806\u3068\u3044\u3048\u308b\u306e\u3067\u3001\u3042\u3066\u306f\u307e\u308b\u8ab2\u984c\u304c\u306a\u3044\u304b\u3001\u78ba\u8a8d\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h3>WEB\u306ePDCA\u8ab2\u984c1\u300c\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/h3>\n<p>WEB\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001WEB\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u308a\u3063\u3071\u306a\u3057\u3068\u3044\u3046\u306e\u304c\u5897\u3048\u3066\u304f\u308b\u3002\u3053\u3046\u306a\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5897\u3048\u308b\u4e00\u65b9\u3067\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u308b\u3002\u5f53\u7136\u3001\u91cf\u304c\u5897\u3048\u308c\u3070\u3001\u5206\u6790\u3059\u308b\u5bfe\u8c61\u3082\u5897\u3048\u308b\u305f\u3081\u3001\u5de5\u6570\u3082\u5927\u304d\u304f\u306a\u308a\u3001\u3060\u3093\u3060\u3093\u5206\u6790\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3002<\/p>\n<h3>WEB\u306ePDCA\u8ab2\u984c2\u300c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u8abf\u3079\u308b\u3079\u304dKPI\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA\uff09\u3084\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff08SC\uff09\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u30c7\u30fc\u30bf\u91cf\u306f\u81a8\u5927\u3067\u3001\u4f55\u3092\u6307\u6a19\u306b\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u308b\u3002<\/p>\n<p>\u3053\u3046\u306a\u308b\u3068\u3001\u300c\u3053\u308c\u304c\u60aa\u3044\u304b\u3089\u4fee\u6b63\u3057\u3066\u307f\u3088\u3046\u300d\u3068\u3044\u3046\u300c\u5834\u5f53\u305f\u308a\u7684\u306a\u6539\u5584\u300d\u306b\u306a\u308a\u3001\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u6570\u5024\u306e\u6539\u5584\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u304c\u4e0d\u900f\u660e\u306b\u306a\u308a\u304c\u3061\u3060\u3002<\/p>\n<p>\u300c\u96e2\u8131\u7387\u3084\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u304b\u3089\u6539\u5584\u3057\u3088\u3046\u300d\u3068\u8003\u3048\u3001\u6539\u5584\u3057\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5909\u308f\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u3082\u8eab\u306b\u899a\u3048\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEWEB%E3%82%B5%E3%82%A4%E3%83%88PDCA%E3%82%92%E5%9B%9E%E3%81%99%E6%89%8B%E9%A0%86\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eWEB\u30b5\u30a4\u30c8PDCA\u3092\u56de\u3059\u624b\u9806<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u305d\u308c\u3067\u306f\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3001PDCA\u3092\u56de\u3059\u3079\u304d\u306a\u306e\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>PDCA\u306e\u624b\u9806\uff11\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u60aa\u3044\u90e8\u5206\u3092\u5c40\u6240\u5316\u3059\u308b3\u3064\u306eKPI\u3092\u5206\u6790\u3059\u308b\u300d<\/h3>\n<p>\u6700\u521d\u306b\u884c\u3046\u306e\u306f\u3001\u300cWEB\u306e\u3069\u3053\u304c\u60aa\u3044\u306e\u304b\uff1f\u300d\u3092\u5206\u6790\u3059\u308b\u5168\u4f53\u5206\u6790\u3060\u3002\u5168\u4f53\u5206\u6790\u3067\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e3\u3064\u306eKPI\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n<p>\uff08\uff11\uff09\u30a2\u30af\u30bb\u30b9\u6570\uff08UU\uff09<br \/>\n\uff08\uff12\uff09\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387<br \/>\n\uff08\uff13\uff09\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/p>\n<p>BtoB\u306eWEB\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u4e00\u90e8\u306e\u4f8b\u5916\u3092\u9664\u304d\u3001WEB\u3067\u8cfc\u5165\u307e\u3067\u306f\u3067\u304d\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001BtoB\u306eWEB\u306e\u52d5\u7dda\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p style=\"text-align:center;\">\n<strong><br \/>\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u304b\u3089\u306e\u96c6\u5ba2<br \/>\n\u2193<br \/>\n\u30b5\u30a4\u30c8\u5185\u306e\u5404\u30da\u30fc\u30b8\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3078\u79fb\u52d5<br \/>\n\u2193<br \/>\n\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86<br \/>\n<\/strong>\n<\/p>\n<p>WEB\u306e\u6700\u7d42\u76ee\u7684\u3092\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\uff09\u3001\u3082\u3057\u304f\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u3057\u305f\u5834\u5408\u3001\u5fc5\u305a\u4e0a\u8a18\u306e\u3088\u3046\u306a\u5168\u4f53\u52d5\u7dda\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002\u305d\u3046\u306a\u308b\u3068\u3001WEB\u306e\u60aa\u3044\u90e8\u5206\u306f\u3069\u3053\u304b\uff1f\u3092\u78ba\u8a8d\u3057\u305f\u3044\u306a\u3089\u3070\u3001\u307e\u305a\u306f\u3053\u306e\u52d5\u7dda\u304b\u3089\u5168\u4f53\u3092\u898b\u4e0b\u308d\u305b\u3070\u3088\u3044\u3002<\/p>\n<p>\u300c\uff08\uff11\uff09\u30a2\u30af\u30bb\u30b9\u6570\uff08UU\uff09\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u5168\u4f53\u52d5\u7dda\u306e\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u304b\u3089\u306e\u96c6\u5ba2\u300d\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3060\u3002<\/p>\n<p>\u300c\uff08\uff12\uff09\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u300d\u306f\u3001\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u304b\u3089\u306e\u96c6\u5ba2\u2192\u30b5\u30a4\u30c8\u5185\u306e\u5404\u30da\u30fc\u30b8\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3078\u79fb\u52d5\u300d\u306e\u90e8\u5206\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u96c6\u5ba2\u3057\u305f\u4eba\u6570\u306b\u5bfe\u3057\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b\u5230\u9054\u3057\u305f\u4eba\u6570\u306f\u4f55\u4eba\u3067\u305d\u306e\u5272\u5408\u306f\u3069\u306e\u304f\u3089\u3044\u304b\uff1f\u3092\u793a\u3059\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u300c\uff08\uff13\uff09\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u306f\u3001\u300c\u30b5\u30a4\u30c8\u5185\u306e\u5404\u30da\u30fc\u30b8\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3078\u79fb\u52d5\u2192\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u300d\u306e\u90e8\u5206\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b\u8a2a\u554f\u3057\u305f\u4eba\u306e\u3046\u3061\u3001\u3069\u306e\u304f\u3089\u3044\u304c\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u3057\u3066\u3044\u308b\u304b\uff1f\u3092\u793a\u3057\u305fKPI\u3068\u306a\u308b\u3002<\/p>\n<p>\u308f\u304b\u308a\u3084\u3059\u304f\u8a00\u3048\u3070\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u67081\u4e07\u4eba\u306e\u8a2a\u554f\u8005\u304c\u3042\u308a\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b500\u4eba\u3001\u305d\u306e\u5f8c\u3001\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\uff09\u304c50\u4eba\u3068\u3044\u3046\u5834\u5408\u306f\u30013\u3064\u306eKPI\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\uff08\uff11\uff09\u30a2\u30af\u30bb\u30b9\u6570\uff08UU\uff09\uff1a1\u4e07\u4eba<br \/>\n\uff08\uff12\uff09\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\uff1a5%<br \/>\n\uff08\uff13\uff09\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a10%<\/p>\n<p>\u307e\u305a\u306f\u3053\u306e3\u3064\u306eKPI\u3092\u660e\u78ba\u306b\u3057\u3088\u3046\u3002\u3053\u308c\u304cWEB\u30b5\u30a4\u30c8\u306e\u5168\u4f53\u5206\u6790\u3068\u306a\u308b\u3002<\/p>\n<div data-post-id=\"5706\" class=\"insert-page insert-page-5706 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\uff09\u306e\u3084\u308a\u65b9\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u304cCV\u3057\u305f\u304f\u306a\u308b\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u300d\u306e\u4f5c\u308a\u65b9\u624b\u9806\u66f8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u304cCV\u3057\u305f\u304f\u306a\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u308a\u65b9\u3092\uff12\u3064\uff08\u8cea\u91cd\u8996\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u91cf\u91cd\u8996\u306e\u30d7\u30ed\u30bb\u30b9\uff09\u3054\u7d39\u4ecb\uff01\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5f37\u5316\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r37\/\" rel=\"noopener\" target=\"_blank\">\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u300d\u306e\u4f5c\u308a\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \uff13\u3064\u306eKPI\u306b\u3088\u308bBtoB\u30b5\u30a4\u30c8\u306ePDCA\u306e\u56de\u3057\u65b9\u300cKPI\u30c4\u30ea\u30fc\u30b5\u30f3\u30d7\u30eb\u4ed8\u304d\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u5fa1\u793e\u306eWEB\u30b5\u30a4\u30c8\u3067\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u300cWEB\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u300d\u3092\u3054\u7d39\u4ecb\u3002WEB\u306eKPI\u30c4\u30ea\u30fc\u306e\u30b5\u30f3\u30d7\u30eb\u3082\u3042\u308b\u306e\u3067PDCA\u3092\u3069\u3046\u56de\u3059\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u5b66\u3079\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r30\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30b5\u30a4\u30c8\u306ePDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n<h3>PDCA\u306e\u624b\u98062\u300c\u60aa\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u308b\u8a73\u7d30\u5206\u6790\u300d<\/h3>\n<p>\u5168\u4f53\u5206\u6790\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u6b21\u306f\u60aa\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u8a73\u7d30\u5206\u6790\u3092\u884c\u3046\u3002\u8a73\u7d30\u5206\u6790\u306f\u3069\u3053\u307e\u3067\u7d30\u304b\u304f\u5206\u6790\u3067\u304d\u308b\u304b\uff1f\u3068\u3044\u3046\u5de5\u6570\u3068\u306e\u6226\u3044\u306b\u306a\u308b\u305f\u3081\u3001\u5404\u81ea\u3067\u304d\u308b\u7bc4\u56f2\u3092\u6c7a\u3081\u308b\u3068\u826f\u3044\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u7740\u5b9f\u306b1\u30641\u3064\u6539\u5584\u3059\u308b\u5834\u5408\u306f\u3001\u624b\u98061\u306e\u300c3\u3064\u306eKPI\u300d\u306e\u3046\u3061\u3001\u7279\u306b\u6539\u5584\u3057\u305f\u3044KPI\u30921\u3064\u9078\u3073\u3001\u305d\u306eKPI\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u8a73\u7d30\u5206\u6790\u3092\u884c\u3046\u3068\u3088\u3044\u3002<\/p>\n<p>\u4e0a\u8a18\u4f8b\u3067\u3042\u308c\u3070\u3001\u300c\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u304c5%\u300d\u3067\u300c\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a10%\u300d\u306b\u6bd4\u3079\u308b\u3068\u60aa\u3044\u3002\u3082\u3057\u3001\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u309210%\u307e\u3067\u6539\u5584\u3067\u304d\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u304c\u500d\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u3046\u8003\u3048\u305f\u4e0a\u3067\u3001\u300c\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u300d\u3092\u6539\u5584\u3059\u308b\u3068\u6c7a\u3081\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>KPI\u304c\u60aa\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3001\u5c11\u306a\u3044\u5de5\u6570\u3067\u5927\u304d\u306a\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u306e\u3088\u3046\u306b\u3001\u300c3\u3064\u306eKPI\u300d\u304b\u3089\u60aa\u3044\u90e8\u5206\u30921\u3064\u9078\u5b9a\u3057\u3001\u305d\u3053\u306b\u7279\u5316\u3057\u305f\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u3066\u884c\u304f\u3068\u3044\u3046\u306e\u3082PDCA\u306e\u56de\u3057\u65b9\u306e1\u3064\u3068\u3044\u3048\u308b\u3002\u30ea\u30bd\u30fc\u30b9\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u305f\u9078\u5b9a\u3092\u884c\u3046\u3068\u826f\u3044\u3002<\/p>\n<p>\u3067\u306f\u3001\u3053\u3053\u304b\u3089\u306f\u3001\u300c3\u3064\u306eKPI\u300d\u306e\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u3001\u8a73\u7d30\u5206\u6790\u3092\u3069\u3046\u9032\u3081\u3066\u884c\u304f\u304b\uff1f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h4>3\u3064\u306eKPI\u305d\u306e1\u300c\u30a2\u30af\u30bb\u30b9\u6570\u304c\u60aa\u3044\u5834\u5408\u300d<\/h4>\n<p>\u30a2\u30af\u30bb\u30b9\u6570\u304c\u60aa\u3044\u5834\u5408\u306e\u8a73\u7d30\u5206\u6790\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u72d9\u3063\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u3092\u6574\u7406\u3057\u3001\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u9806\u4f4d\u3092\u8abf\u67fb\u3059\u308b\u3002\u305d\u3057\u3066\u691c\u7d22\u9806\u4f4d\u306e\u4f4e\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3001\u4eca\u5f8c\u306eSEO\u5bfe\u7b56\u306e\u512a\u5148\u30ea\u30b9\u30c8\u306b\u52a0\u3048\u3066\u884c\u304f\u3002<\/p>\n<p>\u512a\u5148\u30ea\u30b9\u30c8\u306b\u52a0\u308f\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u63b2\u8f09\u3057\u305f\u3088\u3046\u306a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3092\u884c\u3044\u3001\u96c6\u5ba2\u7528\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3059\u308b\u3068\u826f\u3044\u3002\u4e0b\u8a18\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u3042\u308b\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30d9\u30fc\u30b9\u306b\u96c6\u5ba2\u5f37\u5316\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u8a2d\u8a08\u3059\u308b\u304b\uff1f\u306e\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/long-tail-seo-201609\" rel=\"noopener noreferrer\" target=\"_blank\">\u30ed\u30f3\u30b0\u30c6\u30fc\u30ebSEO\u5bfe\u7b56\u306e\u65b9\u6cd5\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u5bfe\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u8a08\u753b\u306e\u7acb\u3066\u65b9<\/a><br \/>\n<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/long-tail-seo-201609\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/btobmarketing.aluha.net\/column-wp\/long-tail-seo-201609<\/a><\/p>\n<p>\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3057\u305f\u3089\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3082\u8996\u91ce\u306b\u5165\u308c\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f37\u5316\u3068\u6539\u5584\u3092\u884c\u3046\u3068\u826f\u3044\u3002<\/p>\n<h4>3\u3064\u306eKPI\u305d\u306e2\u300c\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u304c\u60aa\u3044\u5834\u5408\u300d<\/h4>\n<p>\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u7387\u304c\u60aa\u3044\u5834\u5408\u306e\u8a73\u7d30\u5206\u6790\u306f\u3001\u69d8\u3005\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u30cd\u30c3\u30af\u30da\u30fc\u30b8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u7c21\u6613\u7684\u306b\u77e5\u308a\u305f\u3044\u306a\u3089\u3001\u5404\u30da\u30fc\u30b8\u306e\u96e2\u8131\u7387\u3092\u5206\u6790\u3059\u308b\u3068\u826f\u3044\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30da\u30fc\u30b8\u5225\u306e\u96e2\u8131\u7387\u3092\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u4e0b\u8a18\u306e\u6761\u4ef6\u306b\u5168\u3066\u8a72\u5f53\u3059\u308b\u30da\u30fc\u30b8\u306e\u96e2\u8131\u7387\u6539\u5584\u3092\u884c\u3046\u3068\u826f\u3044\u3002<\/p>\n<p>\u6761\u4ef6\uff11\uff1a\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u96e2\u8131\u7387\u306e\u5e73\u5747\u5024\u3088\u308a\u9ad8\u3044\u96e2\u8131\u7387\u3092\u3082\u3064\u30da\u30fc\u30b8<br \/>\n\u6761\u4ef6\uff12\uff1a\u30a2\u30af\u30bb\u30b9\u6570\u304c\u591a\u3044\u30da\u30fc\u30b8\uff081\u30da\u30fc\u30b8\u3042\u305f\u308a\u306e\u96c6\u5ba2\u529b\u304c\u30b5\u30a4\u30c8\u5e73\u5747\u3088\u308a\u3082\u9ad8\u3044\u30da\u30fc\u30b8\uff09<\/p>\n<p>\u4e0a\u8a18\u306b\u8a72\u5f53\u3059\u308b\u30da\u30fc\u30b8\u3068\u3044\u3046\u306e\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u304c\u591a\u304f\u3001\u304b\u3064\u3001\u305d\u3053\u3067\u96e2\u8131\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3068\u3044\u3046\u30da\u30fc\u30b8\u3068\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u3092\u4e2d\u5fc3\u306b\u96e2\u8131\u7387\u306e\u6539\u5584\u3092\u884c\u3044\u3001\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e\u3092\u5f37\u5316\u3057\u3066\u884c\u304f\u3068\u3001\u30d5\u30a9\u30fc\u30e0\u8a98\u5c0e\u7387\u3092\u52b9\u7387\u3088\u304f\u6539\u5584\u3067\u304d\u308b\u3002<\/p>\n<h4>3\u3064\u306eKPI\u305d\u306e3\u300c\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u3044\u5834\u5408\u300d<\/h4>\n<p>\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u3044\u5834\u5408\u306e\u8a73\u7d30\u5206\u6790\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u6ede\u5728\u6642\u9593\u3068\u96e2\u8131\u7387\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002\u6ede\u5728\u6642\u9593\u304c\u9577\u3044\u306e\u306b\u3001\u96e2\u8131\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9805\u76ee\u304c\u591a\u3059\u304e\u308b\u3068\u3044\u3046\u3088\u3046\u306a\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u9006\u306b\u6ede\u5728\u6642\u9593\u304c\u77ed\u304f\u96e2\u8131\u304c\u6fc0\u3057\u3044\u5834\u5408\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u306b\u500b\u4eba\u60c5\u5831\u3092\u5165\u529b\u3057\u3066\u307e\u3067\u554f\u3044\u5408\u308f\u305b\u3059\u308b\u3064\u3082\u308a\u304c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3053\u3046\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3060\u3068\u3001\u3044\u304f\u3089\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3092\u6539\u5584\u3057\u3066\u3082\u3001\u6539\u5584\u52b9\u679c\u306f\u3042\u307e\u308a\u5f97\u3089\u308c\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u5834\u5408\u306f\u3001\u904e\u53bb\u306e\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3001\u7279\u306b\u30d5\u30ea\u30fc\u8a18\u5165\u6b04\u306e\u5185\u5bb9\u3092\u5206\u6790\u3059\u308b\u3068\u826f\u3044\u3002\u300c\u3053\u306e\u88fd\u54c1\u3067\u306f\u3053\u3046\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f\u300d\u3084\u300c\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u300d\u306a\u3069\u3001\u904e\u53bb\u306e\u554f\u3044\u5408\u308f\u305b\u3067\u30ea\u30fc\u30c9\u304c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6b32\u3057\u304c\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u306e\u304c\u5206\u6790\u3067\u304d\u308b\u3002<\/p>\n<p>\u3053\u306e\u5206\u6790\u304b\u3089\u3001\u4eee\u306b\u3001\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u3088\u3046\u306a\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u4e8b\u4f8b\u96c6\uff08PDF\uff09\u3092\u4f5c\u6210\u3057\u3001\u8cc7\u6599\u8acb\u6c42\u3068\u3044\u3046\u5f62\u3067\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3059\u308b\u3068\u826f\u3044\u3002\u3059\u308b\u3068\u3001\u904e\u53bb\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3067\u304d\u308b\u305f\u3081\u3001\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6539\u5584\u3067\u304d\u308b\u3002<\/p>\n<h3>PDCA\u306e\u624b\u98063\u300c\u6539\u5584\u7b56\u3092\u5b9f\u884c\u300d<\/h3>\n<p>3\u3064\u306eKPI\u3067\u5168\u4f53\u3092\u5206\u6790\u3057\u305f\u5f8c\u3001\u8a73\u7d30\u5206\u6790\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3057\u305f\u3089\u3001\u305d\u306e\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3057\u3066\u307f\u3088\u3046\u3002\u305d\u3057\u3066\u5b9f\u884c\u5f8c\u3001\u3057\u3070\u3089\u304f\u69d8\u5b50\u3092\u898b\u3066\u3001\u307e\u305f\u30c7\u30fc\u30bf\u304c\u305f\u307e\u308c\u3070\u3001\u624b\u98061\u304b\u3089\u518d\u5ea6\u5206\u6790\u3092\u884c\u3048\u3070\u826f\u3044\u3002<\/p>\n<p>\u305d\u3057\u3066\u30013\u3064\u306eKPI\u3092\u5e38\u306b\u8a55\u4fa1\u3057\u7d9a\u3051\u3001KPI\u306e\u6570\u5024\u304c\u4e0a\u304c\u308a\u7d9a\u3051\u308c\u3070\u3001\u304a\u306e\u305a\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3069\u3093\u3069\u3093\u9ad8\u304f\u306a\u308b\u3002<\/p>\n<p>\u3042\u3068\u306f\u3053\u306ePDCA\u3092\u3069\u306e\u304f\u3089\u3044\u306e\u671f\u9593\u3067\u56de\u3059\u304b\uff1f\u306e\u671f\u9593\u3092\u6c7a\u3081\u308c\u3070\u3088\u3044\u30023\u30f6\u6708\u306b1\u56de\u306a\u3089\u3001\u5e744\u56de\u8ee2\u306ePDCA\u304c\u56de\u305b\u308b\u305f\u3081\u30013\u3064\u306eKPI\u3092\u5e744\u56de\u5206\u6790\u3059\u308c\u3070\u826f\u3044\u3002\u3053\u3053\u306f\u793e\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u3068\u306e\u6226\u3044\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AEWEB%E3%82%B5%E3%82%A4%E3%83%88PDCA%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eWEB\u30b5\u30a4\u30c8PDCA\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u3001PDCA\u306e\u56de\u3057\u65b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3002\u7c21\u5358\u306b\u307e\u3068\u3081\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\uff08\uff11\uff093\u3064\u306eKPI\u3092\u5206\u6790\u3057\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u3069\u3053\u304c\u60aa\u3044\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5168\u4f53\u5206\u6790<br \/>\n\uff08\uff12\uff093\u3064\u306eKPI\u306e\u3046\u3061\u60aa\u3044\u90e8\u5206\u3092\u96c6\u4e2d\u7684\u306b\u6539\u5584\u3059\u308b\u8a73\u7d30\u5206\u6790\u3068\u6539\u5584\u7b56\u306e\u7acb\u6848<br \/>\n\uff08\uff13\uff09\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3057\u3057\u3070\u3089\u304f\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3002\u305d\u306e\u5f8c\u3001\uff08\uff11\uff09\u3078\u623b\u308b<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u81ea\u7136\u3068PDCA\u3092\u6700\u5c0f\u306e\u5de5\u6570\u3067\u56de\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u3082\u3057\u3042\u306a\u305f\u3082PDCA\u306e\u56de\u3057\u65b9\u3067\u60a9\u3093\u3067\u3044\u308b\u306a\u3089\u3001\u3054\u7d39\u4ecb\u3057\u305f3\u3064\u306eKPI\u3092\u4f7f\u3063\u3066PDCA\u3092\u56de\u3057\u3066\u307f\u308b\u3068\u3001\u52b9\u7387\u3088\u304f\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3067\u304d\u308b\u3060\u308d\u3046\u3002<\/p>\n<div data-post-id=\"5706\" class=\"insert-page insert-page-5706 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\uff09\u306e\u3084\u308a\u65b9\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306aPDF\u8cc7\u6599\u304c\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u5fa1\u793e\u306e\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u7533\u3057\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u591a\u9762\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3002 \u300c\u6210\u529f\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d\u300c\u5931\u6557\u3057\u305f\u89b3\u70b9\u306f\u4f55\u304b\uff1f\u300d \u3092\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/exc01\/\" rel=\"noopener\" target=\"_blank\">\u632f\u308a\u8fd4\u308a\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> 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class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> \uff13\u3064\u306eKPI\u306b\u3088\u308bBtoB\u30b5\u30a4\u30c8\u306ePDCA\u306e\u56de\u3057\u65b9\u300cKPI\u30c4\u30ea\u30fc\u30b5\u30f3\u30d7\u30eb\u4ed8\u304d\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u5fa1\u793e\u306eWEB\u30b5\u30a4\u30c8\u3067\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u300cWEB\u6226\u7565\u306ePDCA\u306e\u56de\u3057\u65b9\u300d\u3092\u3054\u7d39\u4ecb\u3002WEB\u306eKPI\u30c4\u30ea\u30fc\u306e\u30b5\u30f3\u30d7\u30eb\u3082\u3042\u308b\u306e\u3067PDCA\u3092\u3069\u3046\u56de\u3059\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u5b66\u3079\u307e\u3059\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r30\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30b5\u30a4\u30c8\u306ePDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div align=\"center\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/#all-list\" rel=\"noopener\" target=\"_blank\">\u3053\u306e\u307b\u304b\u306e\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bPDF\u8cc7\u6599\u4e00\u89a7\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u69d8\u3005\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u5206\u6790\u30fb\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002 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