{"id":1128,"date":"2015-05-18T21:57:06","date_gmt":"2015-05-18T12:57:06","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=1128"},"modified":"2024-09-07T08:27:40","modified_gmt":"2024-09-06T23:27:40","slug":"%e5%b7%ae%e5%88%a5%e5%8c%96%e3%81%97%e3%81%a6%e3%82%82%e7%ab%b6%e5%90%88%e3%81%ab%e9%a1%a7%e5%ae%a2%e3%82%92%e5%8f%96%e3%82%89%e3%82%8c%e3%82%8b%e3%81%a8%e3%81%8d%e3%81%ae%e5%b7%ae%e5%88%a5%e5%8c%96","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/1128","title":{"rendered":"\u5dee\u5225\u5316\u3057\u3066\u3082\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u3068\u304d\u306e\u5dee\u5225\u5316\u624b\u9806"},"content":{"rendered":"<p>\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u306f\u3001\u5dee\u5225\u5316\u3057\u3066\u3082\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u3001\u300c\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u3092\u4f8b\u306b\u3054\u8aac\u660e\u3059\u308b\u3002\u5dee\u5225\u5316\u3057\u3066\u3082\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u306e\u306f\u3001\u5dee\u5225\u5316\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u3068\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u306b\u5206\u304b\u308c\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3042\u308b\u3002\u306a\u305c\u3001\u5dee\u5225\u5316\u3057\u3066\u3044\u308b\u306e\u306b\u300c\u9867\u5ba2\u3092\u7af6\u5408\u306b\u53d6\u3089\u308c\u308b\u300d\u306e\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u7406\u7531\u3092\u3054\u7d39\u4ecb\u3057\u305f\u4e0a\u3067\u3001\u52b9\u679c\u7684\u306a\u5dee\u5225\u5316\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3059\u308b\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" target=\"_blank\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3084<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-ss\/about-sales-strategy\" rel=\"noopener\" target=\"_blank\">\u55b6\u696d\u6226\u7565<\/a>\u306e\u7acb\u6848\u306e\u30d2\u30f3\u30c8\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u5e78\u3044\u3060\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5dee\u5225\u5316\u6226\u7565\u306e\u5b9a\u7fa9\u3092\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote><p>\n\u5dee\u5225\u5316\u6226\u7565\uff08\u3055\u3079\u3064\u304b\u305b\u3093\u308a\u3083\u304f\uff09\u3068\u306f\u3001\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u7af6\u4e89\u6226\u7565\u306e\u3046\u3061\u306e\u4e00\u3064\u3067\u3001\u7279\u5b9a\u5546\u54c1\uff08\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u542b\u3080\uff09\u306b\u304a\u3051\u308b\u5e02\u5834\u3092\u540c\u8cea\u3068\u307f\u306a\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u3068\u6bd4\u8f03\u3057\u3066\u6a5f\u80fd\u3084\u30b5\u30fc\u30d3\u30b9\u9762\u306b\u304a\u3044\u3066\u5dee\u7570\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u5f97\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\n<\/p><\/blockquote>\n<p>\u53c2\u8003\u30b5\u30a4\u30c8\u300c<a href=\"http:\/\/ja.wikipedia.org\/wiki\/%E5%B7%AE%E5%88%A5%E5%8C%96%E6%88%A6%E7%95%A5\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia\u3000\u5dee\u5225\u5316\u6226\u7565<\/a>\u300d<\/p>\n<p>\u3054\u627f\u77e5\u306e\u901a\u308a\u3001\u5dee\u5225\u5316\u6226\u7565\u3068\u306f\u3001\u7af6\u5408\u306b\u52dd\u3064\u305f\u3081\u306b\u7af6\u5408\u306b\u306f\u306a\u3044\u7279\u5fb4\u3092\u3064\u3051\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u7af6\u4e89\u3092\u512a\u4f4d\u306b\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u306e\u5b9a\u7fa9\u3092\u305d\u306e\u307e\u307e\u9d5c\u5451\u307f\u306b\u3059\u308c\u3070\u3001\u300c\u7af6\u5408\u306b\u52dd\u3064\u305f\u3081\u306b\u5dee\u5225\u5316\u3092\u3059\u308b\u300d\u3053\u3068\u306b\u306a\u308b\u304c\u3001\u73fe\u5b9f\u554f\u984c\u3001\u5dee\u5225\u5316\u3092\u3057\u3066\u3082\u3001\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u306a\u304f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u306a\u305c\u5dee\u5225\u5316\u3057\u3066\u3044\u308b\u306e\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u306e\u304b\uff1f\u305d\u308c\u306f\u3001\u6c7a\u3057\u3066\u5dee\u5225\u5316\u304c\u5931\u6557\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u306f\u306a\u3044\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3092\u793a\u3057\u306a\u304c\u3089\u305d\u306e\u7406\u7531\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>\u30ab\u30c3\u30c8\u91ce\u83dc\u306e\u5dee\u5225\u5316<\/h3>\n<p>\u3042\u306a\u305f\u306f\u300c\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u3092\u3054\u5b58\u77e5\u3060\u308d\u3046\u304b\uff1f\u3042\u3089\u304b\u3058\u3081\u91ce\u83dc\u304c\u30ab\u30c3\u30c8\u3055\u308c\u3066\u3044\u3066\u3001\u3059\u3050\u306b\u8abf\u7406\u306b\u4f7f\u3048\u308b\u3068\u3044\u3046\u4fbf\u5229\u306a\u5546\u54c1\u3067\u3042\u308b\u3002\u3053\u306e\u30ab\u30c3\u30c8\u91ce\u83dc\u306f\u3001\u30ab\u30c3\u30c8\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5f37\u307f\u306e\uff11\u3064\u3067\u3042\u308a\u3001\u5dee\u5225\u5316\u306e\u8981\u7d20\u306b\u3082\u306a\u3063\u3066\u3044\u308b\u3002\u30ab\u30c3\u30c8\u3055\u308c\u3066\u3044\u306a\u3044\u91ce\u83dc\u3068\u6bd4\u8f03\u3059\u308b\u3068\u300c\u4fbf\u5229\u3055\u300d\u3067\u5dee\u5225\u5316\u3067\u304d\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30cd\u30c3\u30c8\u3067\u8abf\u67fb\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306a\u58f0\u304c\u3042\u308b\u3002<\/p>\n<blockquote><p>\n\u30ab\u30c3\u30c8\u91ce\u83dc\u3092\u8cb7\u3063\u305f\u308a\u3001\u934b\u7269\u30e1\u30cb\u30e5\u30fc\u306b\u3059\u308b\u306e\u306f\u624b\u629c\u304d\u3067\u3059\u304b\uff1f\u79c1\u306f28\u6b73\u30014\u6b73\u30682\u6b73\u306e\u5a18\u3092\u6301\u3064\u5c02\u696d\u4e3b\u5a66\u3067\u3059\u3002\u80b2\u5150\u3084\u3044\u308d\u3044\u308d\u306a\u75b2\u308c\u3067\u4f53\u304c\u3057\u3093\u3069\u304f\u3001\u306a\u304b\u306a\u304b\u624b\u306e\u3053\u3093\u3060\u6599\u7406\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u308c\u3067\u3082\u3001\u5b50\u4f9b\u305f\u3061\u306b\u91ce\u83dc\u3092\u98df\u3079\u3055\u305b\u305f\u3044\u306e\u3067\u3001\u30ab\u30c3\u30c8\u91ce\u83dc\u3092\u4f7f\u3063\u305f\u308a\u3001\u732e\u7acb\u3092\u934b\u7269\u306b\u3059\u308b\u306e\u306f\u624b\u629c\u304d\u3067\u3059\u304b\uff1f\n<\/p><\/blockquote>\n<p><a href=\"http:\/\/detail.chiebukuro.yahoo.co.jp\/qa\/question_detail\/q13106695483\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo\u77e5\u6075\u888b\u3088\u308a\uff08\u8457\u8005\u306b\u3088\u308a\u4e00\u90e8\u629c\u7c8b\uff09<\/a><\/p>\n<p>\u3053\u3053\u3067\u6ce8\u76ee\u3059\u3079\u304d\u306f\u300c\u624b\u629c\u304d\u300d\u3067\u3042\u308b\u3002\u30ab\u30c3\u30c8\u3057\u3066\u3057\u307e\u3063\u305f\u304c\u305f\u3081\u306b\uff08\u5f37\u307f\u3092\u4f5c\u3063\u3066\u3057\u307e\u3063\u305f\u304c\u305f\u3081\u306b\uff09\u3001\u300c\u624b\u629c\u304d\u300d\u3068\u3044\u3046\u5f31\u307f\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001\u300c\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\uff1d\u300c\u4fbf\u5229\u3060\u306d\u300d\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u611f\u3058\u308b\u9867\u5ba2\u3068\u3001\u300c\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\uff1d\u300c\u624b\u629c\u304d\u300d\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u611f\u3058\u306a\u3044\u9867\u5ba2\u306b\u533a\u5206\u3055\u308c\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u4fa1\u5024\u89b3\u306e\u9055\u3044\u304c\u3001\u5f37\u307f\u304c\u5f31\u307f\u306b\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u30ab\u30c3\u30c8\u91ce\u83dc\u306e\u5834\u5408\u306f\u3001\u300c\u624b\u629c\u304d\u3060\u304b\u3089\u30ab\u30c3\u30c8\u91ce\u83dc\u306f\u8cb7\u308f\u306a\u3044\u300d\u3068\u306a\u3063\u3066\u3001\u9867\u5ba2\u3092\u300c\u666e\u901a\u306e\u91ce\u83dc\u300d\u306b\u53d6\u3089\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u308c\u304c\u5dee\u5225\u5316\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u7406\u7531\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u5dee\u5225\u5316\u3092\u3059\u308b\u3068\u3001\u7d50\u679c\u7684\u306b\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u3068\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u306b\u5206\u304b\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%96%E3%82%89%E3%82%8C%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86%E9%A1%A7%E5%AE%A2%E3%81%A8%E5%8F%96%E3%82%89%E3%82%8C%E3%81%AA%E3%81%84%E9%A1%A7%E5%AE%A2\"><\/span>\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u3068\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u306f\u300c\u5dee\u5225\u5316\u300d\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3092\u611f\u3058\u306a\u3044\u9867\u5ba2\u306e\u3053\u3068\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u58f2\u308a\u8fbc\u3082\u3046\u3068\u3057\u3066\u3082\u3001\u4fa1\u5024\u89b3\u304c\u9055\u3046\u305f\u3081\u3001\u58f2\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u96e3\u3057\u3044\u3002<\/p>\n<p>\u30ab\u30c3\u30c8\u91ce\u83dc\u306e\u4f8b\u3067\u8a00\u3048\u3070\u3001\u300c\u624b\u629c\u304d\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u9867\u5ba2\u306b\u300c\u624b\u629c\u304d\u3067\u306f\u306a\u3044\u300d\u3068\u8aac\u660e\u3057\u7d0d\u5f97\u3057\u3066\u3082\u3089\u3063\u3066\u304b\u3089\u8cfc\u5165\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u306e\u8aac\u660e\u30fb\u8aac\u5f97\u306b\u5931\u6557\u3057\u305f\u4e0a\u3067\u7121\u7406\u3084\u308a\u58f2\u308a\u8fbc\u3080\u3068\u300c\u62bc\u3057\u58f2\u308a\u300d\u306b\u306a\u308a\u3001\u30af\u30ec\u30fc\u30e0\u306b\u3057\u304b\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u306f\u3001\u300c\u5dee\u5225\u5316\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3092\u611f\u3058\u3066\u304f\u308c\u308b\u5927\u4e8b\u306a\u9867\u5ba2\u300d\u3068\u306a\u308b\u3002\u5225\u306a\u8a00\u3044\u65b9\u3092\u3059\u308c\u3070\u3001\u300c\u53d6\u3089\u308c\u305f\u304f\u306a\u3044\u3001\u3057\u3063\u304b\u308a\u5b88\u308a\u305f\u3044\u9867\u5ba2\u300d\u3068\u3082\u8a00\u3048\u308b\u3002\u81ea\u793e\u306e\u5dee\u5225\u5316\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u304f\u308c\u3066\u3044\u308b\u9867\u5ba2\u306a\u306e\u3067\u3001\u5927\u4e8b\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3057\u3001\u5927\u4e8b\u306b\u3057\u3066\u3044\u308b\u4ee5\u4e0a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u7d9a\u3051\u3066\u304f\u308c\u308b\u3001\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u304c\u3001\u7af6\u5408\u306e\u5b9a\u7fa9\u3067\u3042\u308b\u3002\u30ab\u30c3\u30c8\u91ce\u83dc\u306e\u4f8b\u3067\u8a00\u3048\u3070\u3001\u300c\u30ab\u30c3\u30c8\u3055\u308c\u3066\u3044\u306a\u3044\u91ce\u83dc\u300d\u3092\u7af6\u5408\u3068\u3057\u305f\u6642\u3001\u300c\u30ab\u30c3\u30c8\u300d\u305d\u306e\u3082\u306e\u304c\u5dee\u5225\u5316\u306b\u306a\u308b\u304c\u3001\u7af6\u5408\u304c\u300c\u4ed6\u793e\u306e\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u3067\u3042\u308b\u3068\u3057\u305f\u3089\u3001\u300c\u30ab\u30c3\u30c8\u3057\u305f\u3053\u3068\u300d\u306f\u5dee\u5225\u5316\u306b\u306a\u3089\u306a\u3044\u3002\u3053\u308c\u3092\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u30fc\u5316\u3068\u3044\u3046\u3002<\/p>\n<blockquote><p>\n\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\uff08\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3 &#8211; \u304b\u3001\u82f1: commoditization, commodification\uff09\u306f\u3001\u7d4c\u6e08\u3084\u30d3\u30b8\u30cd\u30b9\u306b\u307e\u3064\u308f\u308b\u7528\u8a9e\u3002\u6240\u5b9a\u306e\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u4e2d\u306e\u88fd\u54c1\u306b\u304a\u3044\u3066\u3001\u88fd\u9020\u4f1a\u793e\u3084\u8ca9\u58f2\u4f1a\u793e\u3054\u3068\u306e\u6a5f\u80fd\u30fb\u54c1\u8cea\u306a\u3069\u306e\u5dee\u30fb\u9055\u3044\u304c\u4e0d\u660e\u77ad\u5316\u3057\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u5747\u8cea\u5316\u3059\u308b\u3053\u3068\u3092\u6307\u3059\u3002\n<\/p><\/blockquote>\n<p>\u53c2\u8003\u30b5\u30a4\u30c8\u300c<a href=\"http:\/\/ja.wikipedia.org\/wiki\/%E3%82%B3%E3%83%A2%E3%83%87%E3%82%A3%E3%83%86%E3%82%A3%E5%8C%96\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia\u3000\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u30fc\u5316<\/a>\u300d<\/p>\n<p>\u3053\u3046\u306a\u308b\u3068\u3001\u300c\u30ab\u30c3\u30c8\u3057\u305f\u3053\u3068\u300d\u306f\u5dee\u5225\u5316\u3067\u306f\u306a\u304f\u3001\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u306b\u306a\u308a\u3001\u7d50\u679c\u3001\u300c\u5dee\u5225\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u305d\u3046\u306a\u308b\u3068\u3001\u3055\u3089\u306a\u308b\u5dee\u5225\u5316\u304c\u5fc5\u8981\u3067\u3088\u308a\u5dee\u5225\u5316\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u5546\u54c1\u958b\u767a\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002<br \/>\n\u3053\u308c\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\uff08\u53d6\u3089\u308c\u305f\u304f\u306a\u3044\u3001\u3057\u3063\u304b\u308a\u5b88\u308a\u305f\u3044\u9867\u5ba2\uff09\u300d\u3082\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u300d\u3053\u3068\u306b\u306a\u308b\u3002\u3067\u306f\u3001\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u3092\u3057\u3063\u304b\u308a\u5b88\u308b\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5dee\u5225\u5316\u306e\u624b\u9806\u3092\u884c\u3048\u3070\u826f\u3044\u306e\u304b\u3001\u305d\u306e\u6982\u8981\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%96%E3%82%89%E3%82%8C%E3%81%AA%E3%81%84%E9%A1%A7%E5%AE%A2%E3%82%92%E3%81%97%E3%81%A3%E3%81%8B%E3%82%8A%E5%AE%88%E3%82%8B%EF%BC%81%E5%B7%AE%E5%88%A5%E5%8C%96%E6%89%8B%E9%A0%86\"><\/span>\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u3092\u3057\u3063\u304b\u308a\u5b88\u308b\uff01\u5dee\u5225\u5316\u624b\u9806<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3001\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u30fc\u5316\u3057\u305f\u6642\u3001\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u3092\u3057\u3063\u304b\u308a\u5b88\u308b\u305f\u3081\u306e\u5dee\u5225\u5316\u624b\u9806\u3092\u3054\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<h3>\u5dee\u5225\u5316\u624b\u9806\uff11\u300c\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u77e5\u308b\u300d<\/h3>\n<p>\u624b\u9806\uff11\u306f\u300c\u9867\u5ba2\u306e\u8ab2\u984c\u30fb\u60a9\u307f\u3092\u77e5\u308b\u3053\u3068\u300d\u304b\u3089\u59cb\u307e\u308b\u3002\u30ab\u30c3\u30c8\u91ce\u83dc\u306a\u3089\u3001\u30ab\u30c3\u30c8\u3055\u308c\u3066\u3044\u308b\u91ce\u83dc\u3092\u6d3b\u7528\u3059\u308b\u6642\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u307e\u305a\u306f\u77e5\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u91cf\u304c\u591a\u3044\u30fb\u5c11\u306a\u3044\u300d\u3001\u300c\u5473\u304c\u67d3\u307f\u8fbc\u307e\u306a\u3044\u300d\u3001\u300c\u6e05\u6f54\u611f\u304c\u306a\u3044\u300d\u3001\u300c\u91ce\u83dc\u306e\u7a2e\u985e\u591a\u3044\u30fb\u5c11\u306a\u3044\u300d\u3001\u300c\u65b0\u9bae\u3055\u304c\u306a\u3044\u300d\u306a\u3069\u3001\u304a\u5ba2\u69d8\u304c\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u305f\u304f\u3055\u3093\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3001\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u3092\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u5f53\u7136\u3001\u8ab2\u984c\u306e\u8abf\u67fb\u3001\u767a\u898b\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3082\u91cd\u8981\u306a\u696d\u52d9\u306b\u306a\u308b\u3002<\/p>\n<h3>\u5dee\u5225\u5316\u624b\u9806\uff12\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u300d<\/h3>\n<p>\u624b\u9806\uff12\u306f\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u300d\u3067\u3042\u308b\u3002\u306a\u305c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u8ab2\u984c\u304c\u3044\u304f\u3064\u304b\u308f\u304b\u3063\u305f\u3089\u3001\u305d\u308c\u3089\u5168\u90e8\u3092\uff11\u3064\u306e\u5546\u54c1\u3067\u5168\u3066\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3060\u304b\u3089\u3060\u3002<\/p>\n<p>\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3067\u8a00\u3048\u3070\u3001\u9ad8\u7d1a\u91ce\u83dc\u3092\u4f7f\u3063\u305f\u30ab\u30c3\u30c8\u91ce\u83dc\u3092\u5b89\u304f\u58f2\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u300c\u5024\u6bb5\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u3068\u300c\u91ce\u83dc\u306e\u65b0\u9bae\u3055\u3084\u54c1\u8cea\u304c\u4f4e\u3044\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u8ab2\u984c\u3092\u3001\u540c\u6642\u306b\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u3066\u3001\u3042\u308b\u7279\u5b9a\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u300c\u89e3\u6c7a\u7b56\u3092\u8003\u3048\u308b\u300d\u3053\u3068\u304c\u73fe\u5b9f\u7684\u306a\u306e\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u300c\u4e00\u4eba\u66ae\u3089\u3057\u306e\u72ec\u8eab\u793e\u4f1a\u4eba\u7537\u6027\u3067\u3001\u6b8b\u696d\u3082\u591a\u304f\u3001\u81ea\u5b85\u3067\u8abf\u7406\u3059\u308b\u6642\u9593\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3068\u3044\u3046\u5177\u5408\u3060\u3002<\/p>\n<h3>\u5dee\u5225\u5316\u624b\u9806\uff13\u300c\u89e3\u6c7a\u7b56\u3092\u8003\u3048\u308b\u300d<\/h3>\n<p>\u624b\u9806\uff13\u306f\u300c\u89e3\u6c7a\u7b56\u3092\u8003\u3048\u308b\u300d\u3067\u3042\u308b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u305f\u3089\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u306e\u89e3\u6c7a\u7b56\u3092\u8003\u3048\u308b\u3002\u4f8b\u3048\u3070\u3001\u4e0a\u8ff0\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3089\u3070\u3001\u300c\u305f\u304f\u3055\u3093\u306e\u91ce\u83dc\u304c\u3068\u308c\u3066\u3001\u304b\u3064\u3001\u7092\u3081\u308b\u3060\u3051\u3067\u3059\u3050\u306b\u98df\u3079\u3089\u308c\u308b\u5473\u4ed8\u304d\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u89e3\u6c7a\u7b56\u3060\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u5dee\u5225\u5316\u6226\u7565\u300d\u3092\u8003\u3048\u308b\u3053\u3068\u306a\u306e\u3067\u3001\u89e3\u6c7a\u7b56\u306f\u81ea\u793e\u306e\u8a2d\u5099\u3084\u30ce\u30a6\u30cf\u30a6\u306a\u3069\u3092\u6d3b\u7528\u3057\u305f\u300c\u72ec\u81ea\u6027\u306e\u3042\u308b\u89e3\u6c7a\u7b56\u300d\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u7af6\u5408\u304c\u7c21\u5358\u306b\u771f\u4f3c\u3067\u304d\u308b\u3088\u3046\u306a\u89e3\u6c7a\u7b56\u3067\u306f\u5dee\u5225\u5316\u306b\u306a\u3089\u306a\u3044\u306e\u3060\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3089\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u3068\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u4f8b\u3067\u8a00\u3048\u3070\u3001\u300c\u4e00\u4eba\u66ae\u3089\u3057\u306e\u72ec\u8eab\u793e\u4f1a\u4eba\u7537\u6027\u3067\u3001\u6b8b\u696d\u3082\u591a\u304f\u3001\u81ea\u5b85\u3067\u8abf\u7406\u3059\u308b\u6642\u9593\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u3067\u3057\u3063\u304b\u308a\u5b88\u3063\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u5177\u4f53\u7b56\u304c\u300c\u305f\u304f\u3055\u3093\u306e\u91ce\u83dc\u304c\u3068\u308c\u3066\u3001\u304b\u3064\u3001\u7092\u3081\u308b\u3060\u3051\u3067\u3059\u3050\u306b\u98df\u3079\u3089\u308c\u308b\u5473\u4ed8\u304d\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u89e3\u6c7a\u7b56\u3060\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u30fc\u5316\u300d\u3082\u8003\u616e\u3057\u305f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30ab\u30c3\u30c8\u91ce\u83dc\u306b\u306f\u306a\u3044\u7279\u5fb4\u304c\u3064\u3051\u3089\u308c\u308b\u3002<\/p>\n<p>\u9006\u306b\u3001\u300c\u8584\u3044\u5473\u4ed8\u3051\u306e\u65b0\u9bae\u306a\u30ab\u30c3\u30c8\u91ce\u83dc\u3092\u4f7f\u3063\u305f\u30c0\u30a4\u30a8\u30c3\u30c8\u304c\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u5973\u6027\u306b\u306f\u3001\u300c\u305f\u304f\u3055\u3093\u306e\u91ce\u83dc\u304c\u3068\u308c\u3066\u3001\u304b\u3064\u3001\u7092\u3081\u308b\u3060\u3051\u3067\u3059\u3050\u306b\u98df\u3079\u3089\u308c\u308b\u5473\u4ed8\u304d\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u304c\u58f2\u308c\u306a\u3044\u3002\u3064\u307e\u308a\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u306b\u306a\u308b\u308f\u3051\u3060\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5dee\u5225\u5316\u3092\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u3068\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u306f\u660e\u78ba\u306b\u306a\u308a\u3001\u5f37\u307f\u3068\u5f31\u307f\u304c\u306f\u3063\u304d\u308a\u3057\u3066\u304f\u308b\u3002\u305d\u308c\u3068\u9023\u52d5\u3055\u305b\u308b\u5f62\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u306b\u4e00\u751f\u61f8\u547d\u55b6\u696d\u3057\u3066\u3082\u3001\u30da\u30c3\u30c8\u3092\u98fc\u3063\u3066\u3044\u306a\u3044\u4eba\u306b\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u3092\u58f2\u308a\u8fbc\u3080\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u55b6\u696d\u52b9\u7387\u306f\u60aa\u304f\u306a\u308b\u3060\u3051\u3060\u3002<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>\u55b6\u696d\u6226\u7565\u3084\u55b6\u696d\u8a08\u753b\u306e\u7acb\u6848\u306b\u95a2\u3059\u308b\u7121\u6599\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u624b\u9806\u66f8\uff08\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3068\u7acb\u6848\u5177\u4f53\u4f8b\u4ed8\u304d\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5dee\u5225\u5316\u3057\u3066\u3082\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3002\u305d\u306e\u7406\u7531\u306f\u3001\u5dee\u5225\u5316\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u3068\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u306b\u5206\u304b\u308c\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u3092\u3057\u3063\u304b\u308a\u5b88\u308b\u306b\u306f\u3001\u300c\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u30fc\u5316\u300d\u3092\u9632\u304e\u3001\u5dee\u5225\u5316\u306e\u624b\u9806\u3092\u5e38\u306b\u982d\u306b\u304a\u3044\u3066\u3001\u5dee\u5225\u5316\u3092\u5f37\u5316\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u306e\u624b\u9806\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<p>\uff08\uff11\uff09\u5dee\u5225\u5316\u624b\u9806\uff11\u300c\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u77e5\u308b\u300d<br \/>\n\uff08\uff12\uff09\u5dee\u5225\u5316\u624b\u9806\uff12\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u300d<br \/>\n\uff08\uff13\uff09\u5dee\u5225\u5316\u624b\u9806\uff13\u300c\u89e3\u6c7a\u7b56\u3092\u8003\u3048\u308b\u300d<\/p>\n<p>\u3082\u3057\u3001\u3042\u306a\u305f\u304c\u300c\u5dee\u5225\u5316\u3057\u3066\u3044\u308b\u306e\u306b\u7af6\u5408\u3092\u53d6\u3089\u308c\u308b\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u306a\u3089\u3070\u3001\u300c\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u30fc\u5316\u300d\u3057\u3066\u3044\u308b\u304b\u3001\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u306b\u55b6\u696d\u3057\u3066\u3044\u308b\u304b\u306e\u3069\u3061\u3089\u304b\u3067\u3042\u308b\u3002\u3059\u3053\u3057\u3001\u55b6\u696d\u3059\u308b\u76f8\u624b\u3001\u5dee\u5225\u5316\u306e\u624b\u9806\u3092\u898b\u76f4\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3060\u308d\u3046\u304b\uff1f<\/p>\n<div data-post-id=\"5495\" class=\"insert-page insert-page-5495 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style=\"padding-left:52px\">\n<p>BtoB\u4f01\u696d\u5411\u3051\u306b\u55b6\u696d\u6226\u7565\u3092\u4f53\u7cfb\u7684\u306b\u7acb\u6848\u3059\u308b\u624b\u9806\u66f8\u3067\u3059\u3002ALUHA\u72ec\u81ea\u306e\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\u3067KGI\u304b\u3089KPI\u3001\u8a08\u753b\u3001PDCA\u307e\u3067\u3092\u5177\u4f53\u5316\u3057\u6226\u7565\u3092\u4fef\u77b0\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg\" alt=\"\u55b6\u696d\u6226\u7565\u7acb\u6848\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09\" width=\"1452\" height=\"726\" class=\"size-full wp-image-10352\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03.jpg 1452w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-300x150.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-1024x512.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-768x384.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/03\/btob-ss-offer-img03-718x359.jpg 718w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r04\/\" rel=\"noopener\" target=\"_blank\">\u6226\u7565\u3068\u8a08\u753b\u306e\u7acb\u3066\u65b9\u3001PDCA\u306e\u56de\u3057\u65b9\u3092\u8cc7\u6599\u3067\u5b66\u3076\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> \u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u5fa1\u793e\u306e\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u300230\u554f\u7a0b\u5ea6\u306e\u554f\u984c\u306b\u56de\u7b54\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u6210\u719f\u5ea6\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/pdf\/inbound\/r04\/maturity-checklist.xlsx\" rel=\"noopener\" target=\"_blank\">\u3059\u3050\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u306f\u3001\u5dee\u5225\u5316\u3057\u3066\u3082\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u3001\u300c\u30ab\u30c3\u30c8\u91ce\u83dc\u300d\u3092\u4f8b\u306b\u3054\u8aac\u660e\u3059\u308b\u3002\u5dee\u5225\u5316\u3057\u3066\u3082\u7af6\u5408\u306b\u9867\u5ba2\u3092\u53d6\u3089\u308c\u308b\u306e\u306f\u3001\u5dee\u5225\u5316\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u300c\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u9867\u5ba2\u300d\u3068\u300c\u53d6\u3089\u308c\u306a\u3044\u9867\u5ba2\u300d\u306b\u5206\u304b\u308c\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3042\u308b&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[97],"tags":[23,7,6],"class_list":{"0":"post-1128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-differentiation-strategy","8":"tag-23","9":"tag-7","10":"tag-6","11":"article 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