{"id":11120,"date":"2026-08-07T10:23:25","date_gmt":"2026-08-07T01:23:25","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=11120"},"modified":"2026-08-07T10:44:20","modified_gmt":"2026-08-07T01:44:20","slug":"%e5%96%b6%e6%a5%ad%e3%81%a8%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7%e3%80%8c%e8%b3%aa%e3%81%ae%e9%ab%98%e3%81%84%e3%83%aa%e3%83%bc%e3%83%89%e3%80%8d%e3%81%ae%e5%ae%9a","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-sales-and-marketing-disagree-on-lead-quality","title":{"rendered":"\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u300d\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u7406\u7531\uff5c\u90e8\u9580\u9593\u306e\u8a8d\u8b58\u3092\u4e00\u81f4\u3055\u305b\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306a\u3069\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u55b6\u696d\u4f01\u753b\u62c5\u5f53\u8005\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u5411\u3051\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002\u7279\u306b\u3001\u55b6\u696d\u304b\u3089\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u306f\u8cea\u304c\u4f4e\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5074\u3067\u306f\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u3064\u3082\u308a\u306a\u306e\u306b\u55b6\u696d\u304c\u52d5\u304b\u306a\u3044\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u300d\u306e\u8a8d\u8b58\u304c\u5408\u308f\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u4f01\u696d\u3092\u60f3\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u539f\u56e0\u306f\u3001\u5358\u306a\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4e0d\u8db3\u3067\u306f\u306a\u3044\u3002\u55b6\u696d\u306f\u53d7\u6ce8\u78ba\u5ea6\u3084\u77ed\u671f\u58f2\u4e0a\u3092\u91cd\u8996\u3057\u3084\u3059\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30ea\u30fc\u30c9\u4ef6\u6570\u3084\u53cd\u5fdc\u7387\u3092\u91cd\u8996\u3057\u3084\u3059\u3044\u3002\u3055\u3089\u306b\u3001\u3069\u306e\u30ea\u30fc\u30c9\u3092\u4e00\u822c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3001\u3069\u306e\u30ea\u30fc\u30c9\u3092ICP\uff08\u7406\u60f3\u7684\u306a\u91cd\u70b9\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u3068\u3059\u308b\u306e\u304b\u304c\u5408\u610f\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u5546\u8ac7\u5275\u51fa\u3001\u53d7\u6ce8\u3001LTV\u5411\u4e0a\u307e\u3067\u306e\u6d41\u308c\u304c\u5206\u65ad\u3055\u308c\u308b\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u3053\u306e\u8a8d\u8b58\u5dee\u3092ICP\u5b9a\u7fa9\u3068<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u306e\u8003\u3048\u65b9\u3067\u89e3\u6d88\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3080\u3053\u3068\u3067\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30ea\u30fc\u30c9\u8a55\u4fa1\u304c\u30ba\u30ec\u308b\u7406\u7531\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306e\u6761\u4ef6\u3001ICP\u7387\u3092\u4f7f\u3063\u3066\u30ea\u30fc\u30c9\u3084\u5546\u8ac7\u306e\u8cea\u3092\u53ef\u8996\u5316\u3059\u308b\u65b9\u6cd5\u3001\u3055\u3089\u306bBBM\u306b\u3088\u3063\u3066\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u5b9f\u52d9\u4e0a\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3002<\/p>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/strategy-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u6226\u7565\u8a2d\u8a08\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u4fa1\u5024\u5b9a\u7fa9\u306e\u9032\u3081\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/marketing-ssales-process-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u53d7\u6ce8\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u300c\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3068\u5177\u4f53\u4f8b\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/business-negotiation-factors\/\" style=\"text-decoration: underline;color:#d8417b;\">\u306a\u305c\u30ea\u30fc\u30c9\u3092\u53d6\u3063\u3066\u3082\u5546\u8ac7\u5316\u3057\u306a\u3044\u306e\u304b\u300c\u8981\u56e0\u5206\u6790\u306e\u3084\u308a\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/btob-digital-marketing-seminar-lead-generation-sales-opportunity\/\" style=\"text-decoration: underline;color:#d8417b;\">\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3068\u300c\u5546\u8ac7\u5316\u7387\u5411\u4e0a\u300d\u306e\u9032\u3081\u65b9<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2025\/03\/btobm-eye-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300c\u5168\u4f53\u50cf\u3001\u65bd\u7b56\u306e\u6d41\u308c\u3001\u6226\u7565\u7acb\u6848\u65b9\u6cd5\u3001\u4e3b\u306a\u624b\u6cd5\u3084\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30fb\u52d5\u5411\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u300d\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6280\u8853\u7cfb\u5546\u6750\u3067\u6210\u679c\u3092\u51fa\u3059\u6226\u7565\u7acb\u6848\u30fb\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u30fb\u65bd\u7b56\u3092\u89e3\u8aac<\/p><span class=\"date\">2026\u5e748\u67081\u65e5<\/span><\/div><\/a><\/div>\n<h2>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f\uff1f\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5b9a\u7fa9\u304c\u9055\u3046\u7406\u7531<\/h2>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u9867\u5ba2\u4f01\u696d\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u5b9a\u7fa9\u306f\u4e00\u898b\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u5b9f\u52d9\u3067\u306f\u975e\u5e38\u306b\u66d6\u6627\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u306a\u305c\u306a\u3089\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u3092\u898b\u308b\u8996\u70b9\u3001\u8a55\u4fa1\u3055\u308c\u308b\u6307\u6a19\u3001\u65e5\u3005\u63a5\u3057\u3066\u3044\u308b\u60c5\u5831\u304c\u7570\u306a\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u55b6\u696d\u306b\u3068\u3063\u3066\u306e\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306f\u3001\u53d7\u6ce8\u306b\u8fd1\u3044\u30ea\u30fc\u30c9\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u8ab2\u984c\u304c\u660e\u78ba\u3067\u3001\u4e88\u7b97\u304c\u3042\u308a\u3001\u5c0e\u5165\u6642\u671f\u304c\u8fd1\u304f\u3001\u6c7a\u88c1\u8005\u3084\u63a8\u9032\u8005\u3068\u63a5\u70b9\u304c\u3042\u308a\u3001\u7af6\u5408\u72b6\u6cc1\u3082\u628a\u63e1\u3067\u304d\u3066\u3044\u308b\u30ea\u30fc\u30c9\u306f\u3001\u55b6\u696d\u306b\u3068\u3063\u3066\u512a\u5148\u5ea6\u304c\u9ad8\u3044\u3002\u55b6\u696d\u306f\u58f2\u4e0a\u3084\u53d7\u6ce8\u8cac\u4efb\u3092\u6301\u3064\u305f\u3081\u3001\u77ed\u671f\u7684\u306a\u78ba\u5ea6\u6761\u4ef6\u3092\u91cd\u8996\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3068\u3063\u3066\u306e\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306f\u3001\u30ea\u30fc\u30c9\u5316\u3057\u3084\u3059\u3044\u4f01\u696d\u3084\u65bd\u7b56\u306b\u53cd\u5fdc\u3057\u3084\u3059\u3044\u4f01\u696d\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u5c55\u793a\u4f1a\u3067\u306e\u540d\u523a\u4ea4\u63db\u306a\u3069\u3001\u884c\u52d5\u3068\u3057\u3066\u53ef\u8996\u5316\u3055\u308c\u308b\u30ea\u30fc\u30c9\u306f\u6210\u679c\u3068\u3057\u3066\u5831\u544a\u3057\u3084\u3059\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u30ea\u30fc\u30c9\u4ef6\u6570\u3084MQL\u4ef6\u6570\u3092KPI\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u53cd\u5fdc\u7387\u306e\u9ad8\u3044\u30c6\u30fc\u30de\u3084\u30c1\u30e3\u30cd\u30eb\u306b\u65bd\u7b56\u304c\u5bc4\u308b\u3053\u3068\u3082\u81ea\u7136\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u672c\u5f53\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u53d7\u6ce8\u3057\u3084\u3059\u3044\u304b\u3069\u3046\u304b\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u53d7\u6ce8\u5f8c\u306b\u7d99\u7d9a\u53d6\u5f15\u304c\u3067\u304d\u308b\u304b\u3001\u8ffd\u52a0\u63d0\u6848\u3084\u4ed6\u90e8\u7f72\u5c55\u958b\u304c\u53ef\u80fd\u304b\u3001\u30b5\u30dd\u30fc\u30c8\u8ca0\u8377\u304c\u9069\u6b63\u304b\u3001\u4e8b\u4f8b\u5316\u3067\u304d\u308b\u304b\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u306b\u8ca2\u732e\u3059\u308b\u304b\u307e\u3067\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u77ed\u671f\u306e\u53d7\u6ce8\u78ba\u5ea6\u304c\u9ad8\u304f\u3066\u3082\u3001\u5358\u767a\u3067\u7d42\u308f\u308b\u9867\u5ba2\u3070\u304b\u308a\u3067\u306f\u4e8b\u696d\u306e\u5229\u76ca\u306f\u5b89\u5b9a\u3057\u306b\u304f\u3044\u3002\u53cd\u5bfe\u306b\u3001\u4eca\u3059\u3050\u53d7\u6ce8\u3057\u306a\u304f\u3066\u3082\u3001\u5927\u624b\u4f01\u696d\u3084\u6210\u9577\u4f01\u696d\u306e\u3088\u3046\u306b\u5c06\u6765\u306e\u5927\u53e3\u5316\u304c\u671f\u5f85\u3067\u304d\u308b\u9867\u5ba2\u306f\u6226\u7565\u7684\u306b\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306f\u3001\u78ba\u5ea6\u6761\u4ef6\u3001\u76f8\u6027\u6761\u4ef6\u3001LTV\u6761\u4ef6\u306e3\u3064\u3067\u6574\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u78ba\u5ea6\u6761\u4ef6\u306f\u53d7\u6ce8\u306b\u3069\u308c\u3060\u3051\u8fd1\u3044\u304b\u3001\u76f8\u6027\u6761\u4ef6\u306f\u9867\u5ba2\u8ab2\u984c\u3068\u81ea\u793e\u306e\u5f37\u307f\u304c\u3069\u308c\u3060\u3051\u5408\u3063\u3066\u3044\u308b\u304b\u3001LTV\u6761\u4ef6\u306f\u53d7\u6ce8\u5f8c\u306eLTV\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u3042\u308b\u304b\u3067\u3042\u308b\u3002\u3053\u306e3\u3064\u3092\u6574\u7406\u3057\u306a\u3051\u308c\u3070\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u540c\u3058\u30ea\u30fc\u30c9\u3092\u898b\u3066\u3082\u7570\u306a\u308b\u5224\u65ad\u3092\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<h2>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u8a8d\u8b58\u304c\u305a\u308c\u308b\u539f\u56e0<\/h2>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u30ba\u30ec\u308b\u6700\u5927\u306e\u7406\u7531\u306f\u3001\u8a55\u4fa1\u6307\u6a19\u306e\u9055\u3044\u3067\u3042\u308b\u3002\u55b6\u696d\u306f\u58f2\u4e0a\u3001\u53d7\u6ce8\u4ef6\u6570\u3001\u53d7\u6ce8\u7387\u3001\u6848\u4ef6\u91d1\u984d\u306a\u3069\u3067\u8a55\u4fa1\u3055\u308c\u308b\u3002\u4e00\u65b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3001MQL\u4ef6\u6570\u3001\u5546\u8ac7\u5275\u51fa\u6570\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u8005\u6570\u3001\u5c55\u793a\u4f1a\u540d\u523a\u6570\u306a\u3069\u3067\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u8a55\u4fa1\u3055\u308c\u308b\u6307\u6a19\u304c\u9055\u3048\u3070\u3001\u81ea\u7136\u3068\u30ea\u30fc\u30c9\u306e\u898b\u65b9\u3082\u5909\u308f\u308b\u3002<\/p>\n<p>\u55b6\u696d\u306f\u3001\u4eca\u671f\u306e\u58f2\u4e0a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u77ed\u671f\u7684\u306b\u53d7\u6ce8\u3067\u304d\u308b\u30ea\u30fc\u30c9\u3092\u91cd\u8996\u3057\u3084\u3059\u3044\u3002\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u3001\u4e88\u7b97\u304c\u3042\u308b\u3001\u5c0e\u5165\u6642\u671f\u304c\u8fd1\u3044\u3068\u3044\u3063\u305f\u30ea\u30fc\u30c9\u306f\u55b6\u696d\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u9ad8\u3044\u3002\u4e00\u65b9\u3067\u3001\u5c06\u6765\u7684\u306b\u306f\u91cd\u8981\u3067\u3082\u3001\u4eca\u3059\u3050\u6848\u4ef6\u5316\u3057\u306a\u3044\u30ea\u30fc\u30c9\u306f\u5f8c\u56de\u3057\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u3053\u308c\u306f\u55b6\u696d\u306e\u59ff\u52e2\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u304c\u62c5\u3046\u5f79\u5272\u3068\u8a55\u4fa1\u6307\u6a19\u306e\u7d50\u679c\u3067\u3042\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30ea\u30fc\u30c9\u3084\u5546\u8ac7\u306e\u6bcd\u6570\u3092\u4f5c\u308b\u5f79\u5272\u3092\u62c5\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u3059\u3050\u53d7\u6ce8\u3059\u308b\u304b\u3069\u3046\u304b\u3088\u308a\u3082\u3001\u53cd\u5fdc\u304c\u5f97\u3089\u308c\u308b\u304b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u63a5\u70b9\u3092\u4f5c\u308c\u308b\u304b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u95a2\u5fc3\u3092\u5f15\u3051\u308b\u304b\u3092\u91cd\u8996\u3057\u3084\u3059\u3044\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u55b6\u696d\u304c\u8ffd\u3044\u305f\u3044\u30ea\u30fc\u30c9\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u7372\u5f97\u3057\u3084\u3059\u3044\u30ea\u30fc\u30c9\u306e\u9593\u306b\u30ba\u30ec\u304c\u751f\u307e\u308c\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30ea\u30fc\u30c9\u3092\u898b\u308b\u60c5\u5831\u6e90\u3082\u7570\u306a\u308b\u3002\u55b6\u696d\u306f\u5546\u8ac7\u3001\u63d0\u6848\u3001\u5931\u6ce8\u7406\u7531\u3001\u30ea\u30fc\u30c9\u3068\u306e\u4f1a\u8a71\u304b\u3089\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fWeb\u884c\u52d5\u3001\u5e83\u544a\u53cd\u5fdc\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u95b2\u89a7\u3001\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304b\u3089\u30ea\u30fc\u30c9\u3092\u7406\u89e3\u3059\u308b\u3002\u55b6\u696d\u306f\u500b\u5225\u30ea\u30fc\u30c9\u306e\u6df1\u3044\u4e8b\u60c5\u3092\u77e5\u3063\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e02\u5834\u5168\u4f53\u306e\u53cd\u5fdc\u3092\u628a\u63e1\u3057\u3084\u3059\u3044\u3002\u3053\u306e\u9055\u3044\u306f\u3069\u3061\u3089\u304c\u6b63\u3057\u3044\u3068\u3044\u3046\u8a71\u3067\u306f\u306a\u3044\u3002\u898b\u3066\u3044\u308b\u60c5\u5831\u304c\u9055\u3046\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u904e\u53bb\u306e\u6210\u529f\u4f53\u9a13\u3082\u30ba\u30ec\u3092\u751f\u3080\u3002\u55b6\u696d\u306f\u904e\u53bb\u306b\u53d7\u6ce8\u3067\u304d\u305f\u696d\u754c\u3084\u4f01\u696d\u898f\u6a21\u3092\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u8003\u3048\u3084\u3059\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u904e\u53bb\u306bCV\u304c\u591a\u304b\u3063\u305f\u30c6\u30fc\u30de\u3084\u5c55\u793a\u4f1a\u3001\u5e83\u544a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u63a5\u70b9\u3068\u8003\u3048\u3084\u3059\u3044\u3002\u3053\u306e\u4e8c\u3064\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30ea\u30fc\u30c9\u306f\u5897\u3048\u3066\u3082\u55b6\u696d\u304c\u4fa1\u5024\u3092\u611f\u3058\u306b\u304f\u3044\u72b6\u614b\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u306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data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/strategy-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u6226\u7565\u8a2d\u8a08\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u4fa1\u5024\u5b9a\u7fa9\u306e\u9032\u3081\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/marketing-ssales-process-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u53d7\u6ce8\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u300c\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3068\u5177\u4f53\u4f8b\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/business-negotiation-factors\/\" style=\"text-decoration: underline;color:#d8417b;\">\u306a\u305c\u30ea\u30fc\u30c9\u3092\u53d6\u3063\u3066\u3082\u5546\u8ac7\u5316\u3057\u306a\u3044\u306e\u304b\u300c\u8981\u56e0\u5206\u6790\u306e\u3084\u308a\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/btob-digital-marketing-seminar-lead-generation-sales-opportunity\/\" style=\"text-decoration: underline;color:#d8417b;\">\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3068\u300c\u5546\u8ac7\u5316\u7387\u5411\u4e0a\u300d\u306e\u9032\u3081\u65b9<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u3068\u3001\u307e\u305a\u55b6\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u304f\u306a\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3060\u3068\u5224\u65ad\u3057\u3066\u55b6\u696d\u3078\u6e21\u3057\u3066\u3082\u3001\u55b6\u696d\u304b\u3089\u898b\u308b\u3068\u53d7\u6ce8\u306b\u8fd1\u304f\u306a\u3044\u3001\u5bfe\u8c61\u4f01\u696d\u3067\u306f\u306a\u3044\u3001\u8ab2\u984c\u304c\u5408\u308f\u306a\u3044\u3001LTV\u304c\u671f\u5f85\u3067\u304d\u306a\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u55b6\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u306e\u512a\u5148\u9806\u4f4d\u3092\u4e0b\u3052\u308b\u3002<\/p>\n<p>\u6b21\u306b\u3001\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u304c\u4f4e\u4e0b\u3059\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u7d50\u3073\u4ed8\u304b\u306a\u3044\u3002\u55b6\u696d\u306f\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4f4e\u3044\u300d\u3068\u611f\u3058\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u55b6\u696d\u304c\u8ffd\u3063\u3066\u304f\u308c\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u3002\u3053\u306e\u72b6\u614b\u304c\u7d9a\u304f\u3068\u3001\u90e8\u9580\u9593\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u5f31\u304f\u306a\u308b\u3002<\/p>\n<p>\u8a8d\u8b58\u5dee\u306fMQL\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5f62\u9ab8\u5316\u306b\u3082\u3064\u306a\u304c\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u884c\u52d5\u30b9\u30b3\u30a2\u3092\u3082\u3068\u306bMQL\u3092\u5b9a\u7fa9\u3057\u3066\u3082\u3001\u55b6\u696d\u304c\u305d\u306e\u57fa\u6e96\u306b\u7d0d\u5f97\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001MQL\u306f\u55b6\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6307\u6a19\u306b\u306a\u3089\u306a\u3044\u3002\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u3001\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u53c2\u52a0\u3057\u305f\u3068\u3044\u3046\u884c\u52d5\u304c\u3042\u3063\u3066\u3082\u3001\u305d\u306e\u4f01\u696d\u304c\u55b6\u696d\u306e\u6c42\u3081\u308b\u30ea\u30fc\u30c9\u50cf\u306b\u5408\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u512a\u5148\u5ea6\u306f\u4e0a\u304c\u3089\u306a\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u7d4c\u55b6\u5c64\u304b\u3089\u898b\u3066\u3082\u554f\u984c\u304c\u5206\u304b\u308a\u306b\u304f\u304f\u306a\u308b\u3002\u30ea\u30fc\u30c9\u4ef6\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u3002\u5546\u8ac7\u6570\u3082\u5897\u3048\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u3002\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u60aa\u3044\u306e\u304b\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u60aa\u3044\u306e\u304b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u60aa\u3044\u306e\u304b\u304c\u5224\u65ad\u3057\u306b\u304f\u3044\u3002\u5b9f\u969b\u306b\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u6839\u672c\u539f\u56e0\u3067\u3042\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u3053\u306e\u72b6\u614b\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u5224\u65ad\u3082\u96e3\u3057\u304f\u306a\u308b\u3002\u30ea\u30fc\u30c9\u4ef6\u6570\u304c\u5897\u3048\u305f\u65bd\u7b56\u3092\u5f37\u5316\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u4ef6\u6570\u306f\u5c11\u306a\u304f\u3066\u3082\u53d7\u6ce8\u7387\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u4f38\u3070\u3059\u3079\u304d\u306a\u306e\u304b\u304c\u5224\u65ad\u3067\u304d\u306a\u3044\u305f\u3081\u3067\u3042\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u5e83\u544a\u3001\u5c55\u793a\u4f1a\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001SEO\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u65bd\u7b56\u8a55\u4fa1\u304c\u4ef6\u6570\u4e2d\u5fc3\u306b\u306a\u308a\u3001\u55b6\u696d\u3084\u7d4c\u55b6\u304c\u6c42\u3081\u308b\u6210\u679c\u3068\u306e\u8ddd\u96e2\u304c\u5e83\u304c\u3063\u3066\u3044\u304f\u3002<\/p>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u66d6\u6627\u306a\u307e\u307e\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u5546\u8ac7\u5275\u51fa\u3001\u53d7\u6ce8\u3001LTV\u5411\u4e0a\u307e\u3067\u306e\u6d41\u308c\u304c\u5206\u65ad\u3055\u308c\u308b\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4e0d\u8db3\u3067\u306f\u306a\u304f\u3001\u8a55\u4fa1\u6307\u6a19\u3001\u9867\u5ba2\u7406\u89e3\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u6226\u7565\u3001\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306b\u95a2\u308f\u308b\u7d4c\u55b6\u8ab2\u984c\u3067\u3042\u308b\u3002<\/p>\n<h2> ICP\u3068\u306f\uff1f\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5171\u901a\u5b9a\u7fa9\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a8d\u8b58\u5dee\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u304cICP\u3067\u3042\u308b\u3002ICP\uff08Ideal Customer Profile\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u3055\u3089\u306b\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u88fd\u54c1A\u306e\u4e00\u822c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u300c\u88fd\u9020\u696d\u300d\u3068\u5b9a\u3081\u305f\u3068\u3059\u308b\u3002\u305d\u306e\u88fd\u9020\u696d\u306e\u4e2d\u3067\u3082\u3001\u7279\u5b9a\u306e\u4f01\u696d\u898f\u6a21\u3001\u8ab2\u984c\u3001\u5c0e\u5165\u74b0\u5883\u3001\u7528\u9014\u306a\u3069\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u4f01\u696d\u304cICP\u3067\u3042\u308b\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u4e00\u822c\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u88fd\u54c1A\u304c\u72d9\u3063\u3066\u3044\u308b\u5168\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3042\u308a\u3001ICP\u306f\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u91cd\u70b9\u7684\u306b\u72d9\u3046\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\uff08\u7406\u60f3\u7684\u306a\u30ea\u30fc\u30c9\u50cf\uff09\u3067\u3042\u308b\u3002\u3053\u306e\u533a\u5225\u3092\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5408\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>ICP\u3092\u5b9a\u7fa9\u3059\u308b\u969b\u306f\u3001\u307e\u305a\u904e\u53bb\u306e\u512a\u826f\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u3002\u53d7\u6ce8\u91d1\u984d\u304c\u5927\u304d\u3044\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u7d99\u7d9a\u53d6\u5f15\u304c\u3042\u308b\u9867\u5ba2\u3001\u8ffd\u52a0\u63d0\u6848\u306b\u3064\u306a\u304c\u3063\u305f\u9867\u5ba2\u3001\u4ed6\u90e8\u7f72\u5c55\u958b\u3084\u30b0\u30eb\u30fc\u30d7\u4f01\u696d\u5c55\u958b\u304c\u3067\u304d\u305f\u9867\u5ba2\u3092\u78ba\u8a8d\u3059\u308b\u3002\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u306f\u306a\u304f\u3001LTV\u306e\u89b3\u70b9\u3067\u512a\u826f\u9867\u5ba2\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u6b21\u306b\u3001\u5931\u6ce8\u9867\u5ba2\u3084\u4f4eLTV\u9867\u5ba2\u3082\u5206\u6790\u3059\u308b\u3002\u53d7\u6ce8\u3057\u305f\u304c\u7d99\u7d9a\u3057\u306a\u304b\u3063\u305f\u9867\u5ba2\u3001\u8981\u4ef6\u304c\u5408\u308f\u305a\u30c8\u30e9\u30d6\u30eb\u5316\u3057\u305f\u9867\u5ba2\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u306a\u308a\u3084\u3059\u304b\u3063\u305f\u9867\u5ba2\u3001\u55b6\u696d\u5de5\u6570\u304c\u5927\u304d\u3044\u5272\u306b\u5229\u76ca\u304c\u5c0f\u3055\u304b\u3063\u305f\u9867\u5ba2\u3092\u78ba\u8a8d\u3059\u308b\u3002\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u306b\u306f\u3001\u72d9\u3046\u3079\u304d\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u72d9\u308f\u306a\u3044\u9867\u5ba2\u3082\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u4e0a\u3067\u3001\u78ba\u5ea6\u6761\u4ef6\uff08\u53d7\u6ce8\u306b\u3069\u308c\u3060\u3051\u8fd1\u3044\u304b\u306e\u6761\u4ef6\uff09\u3001\u76f8\u6027\u6761\u4ef6\uff08\u9867\u5ba2\u8ab2\u984c\u3068\u81ea\u793e\u306e\u5f37\u307f\u304c\u3069\u308c\u3060\u3051\u5408\u3063\u3066\u3044\u308b\u304b\u306e\u6761\u4ef6\uff09\u3001LTV\u6761\u4ef6\uff08\u53d7\u6ce8\u5f8c\u306eLTV\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u3042\u308b\u304b\u306e\u6761\u4ef6\uff09\u3092\u6574\u7406\u3059\u308b\u3002\u78ba\u5ea6\u6761\u4ef6\u3001\u76f8\u6027\u6761\u4ef6\u3001LTV\u6761\u4ef6\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3067\u304d\u308c\u3070\u3001\u305d\u308c\u304c\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u5b9a\u7fa9\u3067\u3042\u308a\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u9867\u5ba2\u50cf\u306e\u5b9a\u7fa9\u3068\u306a\u308b\u3002\u305d\u308c\u3092ICP\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u5171\u901a\u8a00\u8a9e\u5316\u3059\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u80b2\u6210\u6bb5\u968e\u3067\u306fLTV\u6761\u4ef6\u3084\u76f8\u6027\u6761\u4ef6\u304c\u91cd\u8981\u306b\u306a\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u307e\u3060\u53d7\u6ce8\u306b\u306f\u9060\u3044\u6bb5\u968e\u3067\u3042\u308b\u305f\u3081\u3001\u300c\u53d7\u6ce8\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u76f8\u6027\u6761\u4ef6\u300d\u3068\u300c\u53d7\u6ce8\u5f8c\u306e\u58f2\u4e0a\u91d1\u984d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308bLTV\u6761\u4ef6\u300d\u306e\uff12\u3064\u304c\u6761\u4ef6\u3068\u3057\u3066\u306e\u91cd\u307f\u304c\u5f37\u304f\u306a\u308b\u3002<\/p>\n<p>\u6848\u4ef6\u30fb\u5546\u8ac7\u5316\u6bb5\u968e\u3067\u306f\u78ba\u5ea6\u6761\u4ef6\u3001\u76f8\u6027\u6761\u4ef6\u3001LTV\u6761\u4ef6\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5224\u65ad\u3059\u308b\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u78ba\u5ea6\u6761\u4ef6\u304c\u7279\u306b\u91cd\u8981\u3060\u3002\u6848\u4ef6\u30fb\u5546\u8ac7\u5316\u3068\u3044\u3063\u3066\u3082\u3001\u300c\u88fd\u54c1\u8aac\u660e\u3092\u3057\u3066\u307b\u3057\u3044\u3068\u3044\u3046\u6bb5\u968e\u300d\u306a\u306e\u304b\u300c\u88fd\u54c1\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u3057\u305f\u3044\u3068\u3044\u3046\u6bb5\u968e\u300d\u306a\u306e\u304b\u3067\u53d7\u6ce8\u307e\u3067\u306e\u8ddd\u96e2\u611f\u304c\u7570\u306a\u308b\u3002\u3053\u306e\u8ddd\u96e2\u611f\u306f\u55b6\u696d\u304c\u52d5\u304f\u304b\u3069\u3046\u304b\u306e\u5927\u304d\u306a\u57fa\u6e96\u306b\u306a\u308b\u305f\u3081\u3001\u6848\u4ef6\u30fb\u5546\u8ac7\u5316\u6bb5\u968e\u3067\u306f\u91cd\u8981\u5ea6\u304c\u9ad8\u304f\u306a\u308b\u3002<\/p>\n<p>\u53d7\u6ce8\u6bb5\u968e\u3067\u306f\u3001\u78ba\u5ea6\u6761\u4ef6\u3084\u76f8\u6027\u6761\u4ef6\u3088\u308a\u3082LTV\u6761\u4ef6\u304c\u91cd\u8981\u306b\u306a\u308b\u3002LTV\u6761\u4ef6\u306f\u53d7\u6ce8\u91d1\u984d\u3084\u5c06\u6765\u671f\u5f85\u3067\u304d\u308bLTV\u306e\u9ad8\u3055\u306b\u5f71\u97ff\u3059\u308b\u305f\u3081\u3001\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306e\u3042\u308b\u4f01\u696d\u304b\u3089\u306e\u53d7\u6ce8\u3067\u3042\u308b\u304b\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001ICP\u6761\u4ef6\u306e\u91cd\u307f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306e\u6bb5\u968e\u306b\u3088\u3063\u3066\u5909\u308f\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001ICP\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3042\u308b\u3002ICP\u7387\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3001\u6848\u4ef6\u3001\u9867\u5ba2\u306e\u3046\u3061\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f<\/span><\/div>\nICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u3046\u3061\u3001\u81ea\u793e\u304c\u5b9a\u7fa9\u3057\u305fICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3084\u5546\u8ac7\u6570\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u8a55\u4fa1\u3067\u304d\u306a\u3044\u3002\u305d\u3053\u3067\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u306b\u3069\u308c\u3060\u3051ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304cICP\u7387\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u3046\u306140\u4ef6\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u5834\u5408\u3001ICP\u7387\u306f40\uff05\u3068\u306a\u308b\u3002ICP\u7387\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3068\u3044\u3046\u300c\u91cf\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u3069\u308c\u3060\u3051\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u300c\u8cea\u300d\u3082\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002BBM\uff08Balance Based Marketing\uff09\u3067\u306f\u3001\u3053\u306eICP\u7387\u3092\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5171\u901aKPI\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308b\u3002<br \/>\n<\/div>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u80b2\u6210\u6bb5\u968e\u3067\u306f\u3001\u7372\u5f97\u30fb\u80b2\u6210\u3067\u304d\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u306b\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304c\u3069\u308c\u3060\u3051\u3044\u305f\u304b\u3092\u30ea\u30fc\u30c9ICP\u7387\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3002\u6848\u4ef6\u30fb\u5546\u8ac7\u5316\u6bb5\u968e\u3067\u306f\u3001\u7372\u5f97\u3057\u305f\u6848\u4ef6\u30fb\u5546\u8ac7\u306e\u4e2d\u306b\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u6848\u4ef6\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u305f\u304b\u3092\u6848\u4ef6ICP\u7387\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u53d7\u6ce8\u6bb5\u968e\u3067\u306f\u3001\u53d7\u6ce8\u3057\u305f\u9867\u5ba2\u306e\u4e2d\u306b\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u3044\u305f\u304b\u3092\u9867\u5ba2ICP\u7387\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3002<\/p>\n<p>ALUHA\u306e\u7d4c\u9a13\u5247\u3067\u306f\u3001\u30ea\u30fc\u30c9ICP\u7387\u3088\u308a\u6848\u4ef6ICP\u7387\u304c\u9ad8\u304f\u3001\u6848\u4ef6ICP\u7387\u3088\u308a\u9867\u5ba2ICP\u7387\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u9032\u3080\u306b\u3064\u308c\u3066ICP\u306b\u8fd1\u3044\u9867\u5ba2\u304c\u9078\u5225\u3055\u308c\u3066\u3044\u304f\u305f\u3081\u3067\u3042\u308b\u3002\u7279\u306b\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u304c\u5c11\u306a\u3044\u6280\u8853\u7cfb\u5546\u6750\u306b\u591a\u3044\u3002<\/p>\n<h2> BBM\u3068\u306f\uff1fICP\u7387\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a55\u4fa1\u3092\u305d\u308d\u3048\u308b\u65b9\u6cd5<\/h2>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/strategy-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u6226\u7565\u8a2d\u8a08\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u4fa1\u5024\u5b9a\u7fa9\u306e\u9032\u3081\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/marketing-ssales-process-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u53d7\u6ce8\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u300c\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3068\u5177\u4f53\u4f8b\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/business-negotiation-factors\/\" style=\"text-decoration: underline;color:#d8417b;\">\u306a\u305c\u30ea\u30fc\u30c9\u3092\u53d6\u3063\u3066\u3082\u5546\u8ac7\u5316\u3057\u306a\u3044\u306e\u304b\u300c\u8981\u56e0\u5206\u6790\u306e\u3084\u308a\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/btob-digital-marketing-seminar-lead-generation-sales-opportunity\/\" style=\"text-decoration: underline;color:#d8417b;\">\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3068\u300c\u5546\u8ac7\u5316\u7387\u5411\u4e0a\u300d\u306e\u9032\u3081\u65b9<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u3092\u4e00\u81f4\u3055\u305b\u308b\u306b\u306f\u3001ICP\u3092\u5b9a\u7fa9\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u57fa\u6e96\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u55b6\u696d\u6d3b\u52d5\u306b\u53cd\u6620\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u3053\u3067\u6709\u52b9\u306b\u306a\u308b\u306e\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u3042\u308b\u3002BBM\u3068\u306f\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002ABM\u3068LBM\u306e\u4e2d\u9593\u306b\u4f4d\u7f6e\u3057\u3001ICP\u7387\u3092\u91cd\u8981KPI\u3068\u3057\u3066\u53ef\u8996\u5316\u30fb\u904b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u30fb\u6848\u4ef6\u30fb\u9867\u5ba2\u306e\u8cea\u3068\u91cf\u3092\u7ba1\u7406\u3059\u308b\u3002<\/p>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u5834\u5408\u3001BBM\u306f\u5171\u901a\u306e\u5224\u65ad\u57fa\u6e96\u3092\u4f5c\u308b\u5f79\u5272\u3092\u6301\u3064\u3002\u55b6\u696d\u304c\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u307b\u3057\u3044\u300d\u3068\u8a00\u3046\u5834\u5408\u3001\u305d\u308c\u304c\u78ba\u5ea6\u6761\u4ef6\u306e\u8a71\u306a\u306e\u304b\u3001\u76f8\u6027\u6761\u4ef6\u306e\u8a71\u306a\u306e\u304b\u3001LTV\u6761\u4ef6\u306e\u8a71\u306a\u306e\u304b\u3092\u5206\u89e3\u3067\u304d\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u4e00\u5b9a\u306e\u4ef6\u6570\u3082\u5fc5\u8981\u3060\u300d\u3068\u8003\u3048\u308b\u5834\u5408\u3082\u3001\u305f\u3060\u5bfe\u8c61\u3092\u5e83\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u822c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068ICP\u3092\u533a\u5225\u3057\u306a\u304c\u3089\u91cf\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001BBM\u3067\u306f\u4ef6\u6570\u3068ICP\u7387\u306e\u4e21\u65b9\u3092\u5171\u901aKPI\u3068\u3057\u3066\u898b\u308b\u3002\u30ea\u30fc\u30c9\u4ef6\u6570\u3060\u3051\u3067\u306f\u8cea\u304c\u898b\u3048\u306a\u3044\u3002ICP\u7387\u3060\u3051\u3067\u306f\u5fc5\u8981\u306a\u6bcd\u6570\u304c\u898b\u3048\u306a\u3044\u3002\u4ef6\u6570\u3068ICP\u7387\u3092\u5408\u308f\u305b\u3066\u898b\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u91cf\u306f\u8db3\u308a\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u8cea\u306f\u8db3\u308a\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u3069\u306e\u6bb5\u968e\u3067ICP\u7387\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>BBM\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f1a\u8a71\u306f\u300c\u826f\u3044\u300d\u300c\u60aa\u3044\u300d\u3068\u3044\u3046\u611f\u899a\u7684\u306a\u8868\u73fe\u304b\u3089\u3001\u300c\u3069\u306e\u6761\u4ef6\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u3069\u306e\u65bd\u7b56\u304cICP\u7387\u3092\u9ad8\u3081\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u9867\u5ba2\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u8b70\u8ad6\u306b\u5909\u308f\u308b\u3002\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u554f\u984c\u306f\u3001BBM\u306b\u3088\u3063\u3066\u5171\u901a\u57fa\u6e96\u3068\u5171\u901aKPI\u306b\u5909\u63db\u3067\u304d\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u3068\u3081\u308b\u3068\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u9055\u3046\u539f\u56e0\u306f\u3001\u7acb\u5834\u3001\u8a55\u4fa1\u6307\u6a19\u3001\u9867\u5ba2\u7406\u89e3\u3001\u6210\u529f\u4f53\u9a13\u306e\u9055\u3044\u306b\u3042\u308b\u3002\u305d\u306e\u30ba\u30ec\u3092\u89e3\u6d88\u3059\u308b\u306b\u306f\u3001ICP\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u6761\u4ef6\u304b\u3064\u5408\u610f\u5f62\u6210\u6761\u4ef6\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u3001\u4ef6\u6570\u3068ICP\u7387\u3092\u5171\u901aKPI\u3068\u3057\u3066\u7ba1\u7406\u3057\u3001BBM\u306b\u3088\u3063\u3066\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<h2>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u3092\u4e00\u81f4\u3055\u305b\u308b5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u8a8d\u8b58\u5dee\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u4f1a\u8b70\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u767a\u306b\u3057\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308b\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u53cc\u65b9\u304c\u540c\u3058\u57fa\u6e96\u3067\u30ea\u30fc\u30c9\u3092\u8a55\u4fa1\u3067\u304d\u308b\u72b6\u614b\u3092\u4f5c\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u6b21\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u3002<\/p>\n<p>1\uff0eICP\u3092\u5b9a\u7fa9\u3059\u308b<br \/>\n2\uff0e\u4e00\u822c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068ICP\u3092\u5206\u3051\u308b<br \/>\n3\uff0eKPI\u3092\u5408\u308f\u305b\u308b<br \/>\n4\uff0eICP\u7387\u3092\u898b\u308b<br 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