{"id":10993,"date":"2026-07-31T10:33:19","date_gmt":"2026-07-31T01:33:19","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=10993"},"modified":"2026-08-01T15:35:16","modified_gmt":"2026-08-01T06:35:16","slug":"%e5%95%86%e8%ab%87%e6%95%b0%e3%82%92%e5%a2%97%e3%82%84%e3%81%97%e3%81%a6%e3%82%82%e5%8f%97%e6%b3%a8%e3%81%8c%e5%a2%97%e3%81%88%e3%81%aa%e3%81%84%e7%90%86%e7%94%b1%ef%bd%9c%e6%a1%88%e4%bb%b6%e3%81%ae","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-more-opportunities-dont-increase-sales","title":{"rendered":"\u5546\u8ac7\u6570\u3092\u5897\u3084\u3057\u3066\u3082\u53d7\u6ce8\u304c\u5897\u3048\u306a\u3044\u7406\u7531\uff5c\u6848\u4ef6\u306e\u8cea\u3092\u898b\u76f4\u3059\u65b9\u6cd5"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u7279\u306b\u5546\u8ac7\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u53d7\u6ce8\u7387\u3084\u58f2\u4e0a\u3001LTV\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u30fb\u55b6\u696d\u4f01\u753b\u90e8\u9580\u5411\u3051\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u5546\u8ac7\u6570\u3092KPI\u306b\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u306e\u6210\u679c\u306f\u898b\u3048\u3084\u3059\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u5546\u8ac7\u6570\u306e\u5897\u52a0\u304c\u305d\u306e\u307e\u307e\u53d7\u6ce8\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u5546\u8ac7\u5316\u306e\u57fa\u6e96\u304c\u66d6\u6627\u306a\u307e\u307e\u4ef6\u6570\u3060\u3051\u3092\u8ffd\u3046\u3068\u3001\u55b6\u696d\u5de5\u6570\u304c\u5897\u3048\u3001\u53d7\u6ce8\u7387\u304c\u4e0b\u304c\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u58f2\u4e0a\u8ca2\u732e\u304c\u898b\u3048\u306b\u304f\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u5546\u8ac7\u6570\u504f\u91cd\u306e\u554f\u984c\u3092\u6574\u7406\u3057\u3001\u53d7\u6ce8\u7387\u3084LTV\u3092\u898b\u636e\u3048\u3066\u6848\u4ef6\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3080\u3053\u3068\u3067\u3001\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u81ea\u4f53\u304c\u76ee\u7684\u5316\u3057\u3066\u3057\u307e\u3046\u5371\u967a\u6027\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u5546\u8ac7\u3068\u305d\u3046\u3067\u306a\u3044\u5546\u8ac7\u306e\u9055\u3044\u3001ICP\u3084ICP\u7387\u3092\u4f7f\u3063\u3066\u6848\u4ef6\u306e\u8cea\u3092\u898b\u76f4\u3059\u8003\u3048\u65b9\u3001\u3055\u3089\u306b<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u306b\u3088\u3063\u3066\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3002<\/p>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-more-opportunities-dont-increase-sales\/#BBM%E3%81%AB%E3%82%88%E3%82%8B%E8%A7%A3%E6%B1%BA\" >BBM\u306b\u3088\u308b\u89e3\u6c7a<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%95%86%E8%AB%87%E6%95%B0%E5%A2%97%E5%8A%A0%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4\"><\/span>\u5546\u8ac7\u6570\u5897\u52a0\u306e\u843d\u3068\u3057\u7a74<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5546\u8ac7\u6570\u306f\u975e\u5e38\u306b\u91cd\u8981\u306aKPI\u3060\u3002\u30ea\u30fc\u30c9\u4ef6\u6570\u3060\u3051\u3067\u306f\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u304c\u898b\u3048\u306b\u304f\u3044\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u304c\u3001\u55b6\u696d\u3078\u6e21\u3057\u305f\u5546\u8ac7\u6570\u3084\u30a2\u30dd\u30a4\u30f3\u30c8\u6570\u3092\u6210\u679c\u6307\u6a19\u306b\u3059\u308b\u3053\u3068\u306f\u81ea\u7136\u306a\u6d41\u308c\u3067\u3042\u308b\u3002\u5b9f\u969b\u3001\u5546\u8ac7\u6570\u306f\u30ea\u30fc\u30c9\u4ef6\u6570\u3088\u308a\u3082\u58f2\u4e0a\u306b\u8fd1\u3044\u6307\u6a19\u3067\u3042\u308a\u3001\u7d4c\u55b6\u3084\u55b6\u696d\u306b\u3082\u8aac\u660e\u3057\u3084\u3059\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u7684\u5316\u3059\u308b\u3068\u3001\u65b0\u305f\u306a\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u6570\u304c\u5897\u3048\u306a\u3044\u3002\u53d7\u6ce8\u304c\u53d6\u308c\u3066\u3082LTV\u304c\u4f4e\u3044\u3002\u5546\u8ac7\u306f\u767a\u751f\u3057\u3066\u3044\u308b\u304c\u3001\u691c\u8a0e\u5ea6\u304c\u4f4e\u3044\u3001\u4e88\u7b97\u304c\u306a\u3044\u3001\u5bfe\u8c61\u4f01\u696d\u3067\u306f\u306a\u3044\u3002\u7af6\u5408\u6bd4\u8f03\u306e\u305f\u3081\u306e\u60c5\u5831\u53ce\u96c6\u306b\u3059\u304e\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u5546\u8ac7\u304c\u5897\u3048\u308b\u3068\u3001\u898b\u305f\u76ee\u306e\u6d3b\u52d5\u91cf\u306f\u5897\u3048\u3066\u3082\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002<\/p>\n<p>\u5546\u8ac7\u6570\u5897\u52a0\u306e\u843d\u3068\u3057\u7a74\u306f\u3001\u5546\u8ac7\u3068\u3044\u3046\u8a00\u8449\u304c\u6301\u3064\u66d6\u6627\u3055\u306b\u3042\u308b\u3002\u521d\u56de\u9762\u8ac7\u3001\u60c5\u5831\u4ea4\u63db\u3001\u8ab2\u984c\u30d2\u30a2\u30ea\u30f3\u30b0\u3001\u88fd\u54c1\u8aac\u660e\u3001\u898b\u7a4d\u4f9d\u983c\u3001\u7a1f\u8b70\u524d\u306e\u76f8\u8ac7\u306a\u3069\u3001\u3059\u3079\u3066\u3092\u5546\u8ac7\u3068\u3057\u3066\u6570\u3048\u308b\u4f01\u696d\u3082\u3042\u308b\u3002\u4e00\u65b9\u3067\u55b6\u696d\u304b\u3089\u898b\u308b\u3068\u3001\u53d7\u6ce8\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u691c\u8a0e\u304c\u59cb\u307e\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u672c\u5f53\u306e\u610f\u5473\u3067\u306e\u5546\u8ac7\u3068\u306f\u8a00\u3044\u306b\u304f\u3044\u5834\u5408\u3082\u3042\u308b\u3002\u3053\u306e\u5b9a\u7fa9\u306e\u30ba\u30ec\u304c\u3001\u5546\u8ac7\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u304c\u5897\u3048\u306a\u3044\u3068\u3044\u3046\u73fe\u8c61\u3092\u751f\u3080\u3002<\/p>\n<p>\u7279\u306b\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u4f01\u696d\u3067\u306f\u3001\u5546\u8ac7\u5316\u306e\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d\u6761\u4ef6\u304c\u591a\u3044\u3002\u5c0e\u5165\u74b0\u5883\u3001\u6280\u8853\u8981\u4ef6\u3001\u5229\u7528\u90e8\u9580\u3001\u4e88\u7b97\u3001\u6c7a\u88c1\u8005\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u3001\u5c0e\u5165\u6642\u671f\u306a\u3069\u304c\u63c3\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u55b6\u696d\u304c\u63d0\u6848\u3057\u3066\u3082\u524d\u306b\u9032\u307f\u306b\u304f\u3044\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u304c\u53d6\u308c\u305f\u3053\u3068\u3060\u3051\u3092\u5546\u8ac7\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\u3068\u3001\u55b6\u696d\u306f\u53d7\u6ce8\u53ef\u80fd\u6027\u306e\u4f4e\u3044\u9762\u8ac7\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u4f7f\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3060\u3051\u3092\u76ee\u6a19\u306b\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u306f\u300c\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308b\u3053\u3068\u300d\u306b\u610f\u8b58\u304c\u5411\u304d\u3084\u3059\u304f\u306a\u308b\u3002\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3088\u308a\u3082\u3001\u55b6\u696d\u3078\u6e21\u305b\u308b\u4ef6\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u512a\u5148\u3055\u308c\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u55b6\u696d\u306f\u521d\u56de\u5546\u8ac7\u3067\u6539\u3081\u3066\u9867\u5ba2\u8ab2\u984c\u3092\u805e\u304d\u76f4\u3059\u3053\u3068\u306b\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u84c4\u7a4d\u3057\u305f\u60c5\u5831\u304c\u5341\u5206\u306b\u6d3b\u7528\u3055\u308c\u306a\u3044\u3002\u5546\u8ac7\u6570KPI\u306f\u6709\u52b9\u3060\u304c\u3001\u5546\u8ac7\u5316\u306e\u57fa\u6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class=\"ez-toc-section\" id=\"%E5%8F%97%E6%B3%A8%E7%8E%87%E4%BD%8E%E4%B8%8B%E3%81%AE%E7%90%86%E7%94%B1\"><\/span>\u53d7\u6ce8\u7387\u4f4e\u4e0b\u306e\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5546\u8ac7\u6570\u304c\u5897\u3048\u3066\u3082\u53d7\u6ce8\u7387\u304c\u4e0b\u304c\u308b\u7406\u7531\u306f\u3001\u5546\u8ac7\u5316\u306e\u57fa\u6e96\u304c\u7de9\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u3042\u308b\u3002\u5546\u8ac7\u6570\u3092KPI\u306b\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u5546\u8ac7\u3092\u4f5c\u308b\u3053\u3068\u3092\u512a\u5148\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u76f8\u624b\u306e\u8ab2\u984c\u304c\u660e\u78ba\u3067\u306a\u3044\u6bb5\u968e\u3001\u4e88\u7b97\u304c\u672a\u78ba\u5b9a\u306e\u6bb5\u968e\u3001\u5c0f\u53e3\u6848\u4ef6\u306e\u4f01\u696d\u3067\u3082\u3001\u55b6\u696d\u3078\u5f15\u304d\u6e21\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u4ef6\u6570\u3068\u3057\u3066\u306f\u5546\u8ac7\u304c\u5897\u3048\u308b\u304c\u3001\u53d7\u6ce8\u306b\u81f3\u308b\u78ba\u7387\u306f\u4e0b\u304c\u308b\u3002<\/p>\n<p>\u7b2c\u4e8c\u306b\u3001\u55b6\u696d\u304c\u8ffd\u3046\u3079\u304d\u512a\u5148\u9806\u4f4d\u304c\u66d6\u6627\u306b\u306a\u308b\u3002\u5546\u8ac7\u6570\u304c\u591a\u304f\u306a\u308b\u307b\u3069\u3001\u55b6\u696d\u306f\u3069\u306e\u6848\u4ef6\u306b\u6642\u9593\u3092\u4f7f\u3046\u3079\u304d\u304b\u5224\u65ad\u3057\u306b\u304f\u304f\u306a\u308b\u3002\u672c\u6765\u3067\u3042\u308c\u3070\u3001\u53d7\u6ce8\u78ba\u5ea6\u304c\u9ad8\u304f\u3001\u81ea\u793e\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u5f8c\u306eLTV\u304c\u9ad8\u3044\u6848\u4ef6\u3092\u512a\u5148\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3060\u3051\u304c\u91cd\u8996\u3055\u308c\u308b\u3068\u3001\u91cd\u8981\u5ea6\u306e\u9ad8\u3044\u6848\u4ef6\u3068\u4f4e\u3044\u6848\u4ef6\u304c\u540c\u3058\u3088\u3046\u306b\u6271\u308f\u308c\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u55b6\u696d\u306e\u6642\u9593\u304c\u5206\u6563\u3057\u3001\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u6848\u4ef6\u3078\u306e\u5bfe\u5fdc\u304c\u9045\u308c\u308b\u3002<\/p>\n<p>\u7b2c\u4e09\u306b\u3001\u5546\u8ac7\u306e\u5165\u53e3\u3067\u9867\u5ba2\u8ab2\u984c\u3092\u5341\u5206\u306b\u78ba\u8a8d\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u3002\u9867\u5ba2\u304c\u4f55\u306b\u56f0\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u81ea\u793e\u5546\u6750\u3067\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\u306a\u306e\u304b\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u52dd\u3066\u308b\u7406\u7531\u304c\u3042\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u306a\u3044\u307e\u307e\u55b6\u696d\u3078\u6e21\u3059\u3068\u3001\u55b6\u696d\u306f\u521d\u56de\u5546\u8ac7\u3067\u8ab2\u984c\u306e\u518d\u78ba\u8a8d\u304b\u3089\u59cb\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u3053\u308c\u306f\u55b6\u696d\u5de5\u6570\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u63d0\u6848\u7cbe\u5ea6\u306e\u4f4e\u4e0b\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/p>\n<p>\u7b2c\u56db\u306b\u3001\u77ed\u671f\u6210\u679c\u3092\u6c42\u3081\u308b\u3042\u307e\u308a\u3001\u5546\u8ac7\u306e\u8cea\u3088\u308a\u30b9\u30d4\u30fc\u30c9\u304c\u91cd\u8996\u3055\u308c\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u3042\u308c\u3070\u3059\u3050\u55b6\u696d\u3078\u6e21\u3059\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u306b\u306f\u5168\u54e1\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u6253\u8a3a\u3059\u308b\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5f8c\u306b\u4e00\u5f8b\u3067\u67b6\u96fb\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u904b\u7528\u306f\u4e00\u898b\u7a4d\u6975\u7684\u306b\u898b\u3048\u308b\u304c\u3001\u9867\u5ba2\u5074\u306e\u691c\u8a0e\u6bb5\u968e\u3068\u5408\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u5546\u8ac7\u5316\u3057\u3066\u3082\u53d7\u6ce8\u306b\u306f\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u307b\u3069\u53d7\u6ce8\u7387\u304c\u4e0b\u304c\u308b\u80cc\u666f\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u5546\u8ac7\u5316\u57fa\u6e96\u306e\u7c97\u3055\u304c\u3042\u308b\u3002<\/p>\n<p>\u53d7\u6ce8\u7387\u4f4e\u4e0b\u3092\u907f\u3051\u308b\u306b\u306f\u3001\u5546\u8ac7\u6570\u3060\u3051\u3092\u6210\u679c\u3068\u3057\u3066\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5546\u8ac7\u306e\u4e2d\u8eab\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3069\u306e\u5546\u8ac7\u304c\u53d7\u6ce8\u306b\u8fd1\u3044\u306e\u304b\u3001\u3069\u306e\u5546\u8ac7\u304c\u5c06\u6765\u7684\u306a\u4fa1\u5024\u3092\u6301\u3064\u306e\u304b\u3001\u3069\u306e\u5546\u8ac7\u304c\u81ea\u793e\u306e\u5f37\u307f\u3068\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u53d7\u6ce8\u7387\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u55b6\u696d\u529b\u3060\u3051\u3092\u554f\u984c\u306b\u3059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class=\"ez-toc-section\" id=\"%E8%B3%AA%E3%81%AE%E5%95%8F%E9%A1%8C\"><\/span>\u8cea\u306e\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/strategy-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u6226\u7565\u8a2d\u8a08\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u4fa1\u5024\u5b9a\u7fa9\u306e\u9032\u3081\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/marketing-ssales-process-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u53d7\u6ce8\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u300c\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3068\u5177\u4f53\u4f8b\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/business-negotiation-factors\/\" style=\"text-decoration: underline;color:#d8417b;\">\u306a\u305c\u30ea\u30fc\u30c9\u3092\u53d6\u3063\u3066\u3082\u5546\u8ac7\u5316\u3057\u306a\u3044\u306e\u304b\u300c\u8981\u56e0\u5206\u6790\u306e\u3084\u308a\u65b9\u300d<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u5546\u8ac7\u306e\u8cea\u3068\u306f\u3001\u5358\u306b\u4eca\u3059\u3050\u8cb7\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3060\u3051\u3067\u306f\u306a\u3044\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cea\u306e\u9ad8\u3044\u5546\u8ac7\u3068\u306f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u53d7\u6ce8\u5f8c\u306b\u4e00\u5b9a\u4ee5\u4e0a\u306eLTV\u304c\u898b\u8fbc\u3081\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u9867\u5ba2\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u5546\u8ac7\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u5546\u8ac7\u306e\u8cea\u306f\u300c\u78ba\u5ea6\u300d\u300cLTV\u300d\u300c\u76f8\u6027\u300d\u306e3\u3064\u3067\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u78ba\u5ea6\u3068\u306f\u3001\u5546\u8ac7\u304c\u53d7\u6ce8\u306b\u3069\u308c\u3060\u3051\u8fd1\u3044\u304b\u3067\u3042\u308b\u3002\u8ab2\u984c\u304c\u660e\u78ba\u304b\u3001\u5c0e\u5165\u6642\u671f\u304c\u3042\u308b\u304b\u3001\u4e88\u7b97\u304c\u3042\u308b\u304b\u3001\u6c7a\u88c1\u8005\u3084\u95a2\u4e0e\u90e8\u9580\u304c\u898b\u3048\u3066\u3044\u308b\u304b\u3001\u7af6\u5408\u72b6\u6cc1\u304c\u628a\u63e1\u3067\u304d\u3066\u3044\u308b\u304b\u306a\u3069\u304c\u5224\u65ad\u6750\u6599\u306b\u306a\u308b\u3002\u78ba\u5ea6\u304c\u4f4e\u3044\u5546\u8ac7\u306f\u3001\u3059\u3050\u306b\u55b6\u696d\u304c\u6df1\u8ffd\u3044\u3059\u308b\u3088\u308a\u3082\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3084\u60c5\u5831\u63d0\u4f9b\u306b\u3088\u3063\u3066\u80b2\u6210\u3059\u308b\u65b9\u304c\u9069\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n<p>LTV\u3068\u306f\u3001\u53d7\u6ce8\u5f8c\u306b\u3069\u308c\u3060\u3051\u306e\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u304c\u671f\u5f85\u3067\u304d\u308b\u304b\u3067\u3042\u308b\u3002\u521d\u56de\u53d7\u6ce8\u91d1\u984d\u304c\u5c0f\u3055\u304f\u3066\u3082\u3001\u4fdd\u5b88\u5951\u7d04\u3001\u8ffd\u52a0\u5c0e\u5165\u3001\u4ed6\u90e8\u7f72\u5c55\u958b\u3001\u30b0\u30eb\u30fc\u30d7\u4f1a\u793e\u5c55\u958b\u304c\u898b\u8fbc\u3081\u308b\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u9577\u671f\u7684\u306a\u4fa1\u5024\u306f\u9ad8\u3044\u3002\u4e00\u65b9\u3067\u3001\u77ed\u671f\u3067\u53d7\u6ce8\u3067\u304d\u3066\u3082\u5358\u767a\u3067\u7d42\u308f\u308b\u6848\u4ef6\u3070\u304b\u308a\u3067\u306f\u3001\u58f2\u4e0a\u306e\u5b89\u5b9a\u3084\u4e8b\u696d\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002\u5546\u8ac7\u306e\u8cea\u3092\u898b\u308b\u306b\u306f\u3001\u53d7\u6ce8\u7387\u3060\u3051\u3067\u306a\u304f\u53d7\u6ce8\u5f8c\u306e\u4fa1\u5024\u3082\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u76f8\u6027\u3068\u306f\u3001\u9867\u5ba2\u8ab2\u984c\u3068\u81ea\u793e\u306e\u5f37\u307f\u304c\u5408\u3063\u3066\u3044\u308b\u304b\u3067\u3042\u308b\u3002\u6280\u8853\u7cfb\u5546\u6750\u3067\u306f\u3001\u3053\u306e\u76f8\u6027\u304c\u7279\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u9867\u5ba2\u304c\u6c42\u3081\u308b\u6a5f\u80fd\u3001\u5c0e\u5165\u74b0\u5883\u3001\u6280\u8853\u8981\u4ef6\u3001\u904b\u7528\u4f53\u5236\u304c\u81ea\u793e\u5546\u6750\u3068\u5408\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u5546\u8ac7\u306f\u9032\u307f\u306b\u304f\u3044\u3002\u305f\u3068\u3048\u5546\u8ac7\u5316\u3057\u3066\u3082\u3001\u63d0\u6848\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u306a\u308b\u3001\u5931\u6ce8\u3059\u308b\u3001\u53d7\u6ce8\u5f8c\u306b\u30c8\u30e9\u30d6\u30eb\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n<p>\u5546\u8ac7\u6570\u3092\u5897\u3084\u3057\u3066\u3082\u53d7\u6ce8\u304c\u5897\u3048\u306a\u3044\u4f01\u696d\u3067\u306f\u3001\u3053\u306e3\u3064\u306e\u89b3\u70b9\u3067\u5546\u8ac7\u3092\u8a55\u4fa1\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002\u5546\u8ac7\u6570\u306f\u5897\u3048\u305f\u304c\u3001\u78ba\u5ea6\u304c\u4f4e\u3044\u3002\u6848\u4ef6\u898f\u6a21\u304c\u5c0f\u3055\u3044\u3002\u81ea\u793e\u3068\u306e\u76f8\u6027\u304c\u60aa\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u5546\u8ac7\u304c\u5897\u3048\u308b\u3068\u3001\u55b6\u696d\u6d3b\u52d5\u306f\u5fd9\u3057\u304f\u306a\u308b\u304c\u6210\u679c\u306f\u4f38\u3073\u306a\u3044\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u5546\u8ac7\u306e\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u304c\u8ffd\u3046\u4fa1\u5024\u306e\u3042\u308b\u5546\u8ac7\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u8003\u3048\u65b9\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f1a\u8a71\u3092\u5909\u3048\u308b\u3002\u55b6\u696d\u304c\u300c\u5546\u8ac7\u306e\u8cea\u304c\u4f4e\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u78ba\u5ea6\u304c\u4f4e\u3044\u306e\u304b\u3001LTV\u304c\u4f4e\u3044\u306e\u304b\u3001\u76f8\u6027\u304c\u60aa\u3044\u306e\u304b\u3092\u5206\u3051\u3066\u8a71\u305b\u3070\u3001\u6539\u5584\u7b56\u3092\u5177\u4f53\u5316\u3057\u3084\u3059\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5074\u3082\u3001\u5358\u306b\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u5546\u8ac7\u3092\u5897\u3084\u3059\u3079\u304d\u304b\u3092\u65bd\u7b56\u306b\u53cd\u6620\u3067\u304d\u308b\u3002<\/p>\n<p>\u5546\u8ac7\u306e\u8cea\u3092\u8003\u3048\u308b\u4e0a\u3067\u306f\u3001\u300c\u53d7\u6ce8\u3057\u305f\u304b\u3069\u3046\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u53d7\u6ce8\u3060\u3063\u305f\u306e\u304b\u300d\u3082\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u540c\u30581\u4ef6\u306e\u53d7\u6ce8\u3067\u3042\u3063\u3066\u3082\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002<\/p>\n<p>\u8cea\u306e\u9ad8\u3044\u53d7\u6ce8\u3068\u306f\u3001\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u9867\u5ba2\u4f01\u696d\u304b\u3089\u7372\u5f97\u3057\u305f\u53d7\u6ce8\u3067\u3042\u308b\u3002\u7d99\u7d9a\u53d6\u5f15\u3084\u8ffd\u52a0\u63d0\u6848\u3001\u4ed6\u90e8\u7f72\u5c55\u958b\u3001\u30b0\u30eb\u30fc\u30d7\u4f01\u696d\u5c55\u958b\u306a\u3069\u306e\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u5c06\u6765\u7684\u306b\u5927\u304d\u306a\u58f2\u4e0a\u3084\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u7279\u5fb4\u3092\u6301\u3064\u3002\u4e00\u65b9\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u306f\u5e02\u5834\u5168\u4f53\u306e\u4e2d\u3067\u306f\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u53d7\u6ce8\u4ef6\u6570\u305d\u306e\u3082\u306e\u306f\u591a\u304f\u306a\u308a\u306b\u304f\u3044\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u3001\u8cea\u306e\u4f4e\u3044\u53d7\u6ce8\u3068\u306f\u3001\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u306a\u3044\u9867\u5ba2\u4f01\u696d\u304b\u3089\u7372\u5f97\u3057\u305f\u53d7\u6ce8\u3067\u3042\u308b\u3002\u77ed\u671f\u7684\u306b\u306f\u58f2\u4e0a\u306b\u306a\u308b\u3082\u306e\u306e\u3001\u5358\u767a\u53d6\u5f15\u3067\u7d42\u308f\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002\u305f\u3060\u3057\u3001\u5bfe\u8c61\u4f01\u696d\u304c\u591a\u3044\u305f\u3081\u53d7\u6ce8\u4ef6\u6570\u306f\u5897\u3084\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u8cea\u306e\u4f4e\u3044\u53d7\u6ce8\u304c\u60aa\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u306a\u3044\u3002\u73fe\u5728\u306e\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u6848\u4ef6\u3067\u3042\u308b\u3053\u3068\u3082\u591a\u3044\u3002\u3057\u304b\u3057\u3001\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4e2d\u3067\u3001\u3069\u306e\u9867\u5ba2\u306b\u6642\u9593\u3092\u4f7f\u3044\u3001\u3069\u306e\u5e02\u5834\u3092\u91cd\u70b9\u7684\u306b\u653b\u7565\u3059\u308b\u304b\u3092\u8003\u3048\u308b\u5834\u5408\u3001\u8cea\u306e\u9ad8\u3044\u53d7\u6ce8\u3068\u8cea\u306e\u4f4e\u3044\u53d7\u6ce8\u3092\u533a\u5225\u3057\u3066\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5546\u8ac7\u6570\u3084\u53d7\u6ce8\u6570\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304b\u3089\u53d7\u6ce8\u3067\u304d\u305f\u306e\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002ICP\u3084LTV\u306e\u8003\u3048\u65b9\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u53d7\u6ce8\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3068\u306a\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ICP%E8%A6%96%E7%82%B9%E3%81%A7%E3%81%AE%E6%94%B9%E5%96%84\"><\/span>ICP\u8996\u70b9\u3067\u306e\u6539\u5584<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5546\u8ac7\u306e\u8cea\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001ICP\u306e\u8996\u70b9\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002ICP\uff08Ideal Customer Profile\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u3055\u3089\u306b\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u5546\u8ac7\u6570\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u3082\u3001\u3053\u306eICP\u306b\u3069\u308c\u3060\u3051\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u3068\u306f\uff1f<\/span><\/div>\nICP\uff08Ideal Customer Profile\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u304b\u3064\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u304c\u540c\u3058\u55b6\u696d\u4fa1\u5024\u3092\u6301\u3064\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u5c0e\u5165\u76ee\u7684\u3001\u8ab2\u984c\u3001\u4e88\u7b97\u3001\u610f\u601d\u6c7a\u5b9a\u4f53\u5236\u306a\u3069\u306e\u6761\u4ef6\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u3068\u306e\u76f8\u6027\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002ICP\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u3092\u91cd\u70b9\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3059\u3079\u304d\u304b\u300d\u3092\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u3068\u306a\u308b\u3002<br \/>\n<\/div>\n<p>\u4f8b\u3048\u3070\u3001\u540c\u3058\u5546\u8ac71\u4ef6\u3067\u3082\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u4f01\u696d\u3068\u306e\u5546\u8ac7\u3068\u3001\u5bfe\u8c61\u5916\u4f01\u696d\u3068\u306e\u5546\u8ac7\u3067\u306f\u4fa1\u5024\u304c\u7570\u306a\u308b\u3002ICP\u306b\u8a72\u5f53\u3059\u308b\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u4eca\u3059\u3050\u53d7\u6ce8\u3057\u306a\u304f\u3066\u3082\u4e2d\u9577\u671f\u7684\u306b\u91cd\u8981\u306a\u5546\u8ac7\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u4e00\u65b9\u3067\u3001ICP\u306b\u8a72\u5f53\u3057\u306a\u3044\u4f01\u696d\u3068\u306e\u5546\u8ac7\u306f\u3001\u53d7\u6ce8\u3057\u3066\u3082\u5358\u4fa1\u304c\u4f4e\u3044\u3001\u7d99\u7d9a\u3057\u306a\u3044\u3001\u30b5\u30dd\u30fc\u30c8\u8ca0\u8377\u304c\u9ad8\u3044\u306a\u3069\u306e\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u5546\u8ac7\u6570\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u3053\u306e\u9055\u3044\u304c\u898b\u3048\u306a\u3044\u3002<\/p>\n<p>ICP\u8996\u70b9\u3067\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u7406\u60f3\u9867\u5ba2\u50cf\u3092\u5408\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3069\u306e\u696d\u754c\u3092\u91cd\u8996\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u4f01\u696d\u898f\u6a21\u3092\u72d9\u3046\u306e\u304b\u3001\u3069\u306e\u8ab2\u984c\u3092\u6301\u3064\u4f01\u696d\u3068\u76f8\u6027\u304c\u826f\u3044\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u6848\u4ef6\u306f\u8ffd\u308f\u306a\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u5546\u8ac7\u5316\u306e\u6761\u4ef6\u306bICP\u9069\u5408\u5ea6\u3092\u52a0\u3048\u308b\u3002<\/p>\n<p>\u6b21\u306b\u3001\u5546\u8ac7\u5316\u524d\u306e\u30ea\u30fc\u30c9\u8a55\u4fa1\u3092\u898b\u76f4\u3059\u3002\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u3060\u3051\u3067\u5546\u8ac7\u5316\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u5c5e\u6027\u3001\u8ab2\u984c\u3001\u691c\u8a0e\u6bb5\u968e\u3001\u5c0e\u5165\u53ef\u80fd\u6027\u3001LTV\u898b\u8fbc\u307f\u3092\u78ba\u8a8d\u3059\u308b\u3002\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u3044\u308b\u5834\u5408\u306f\u3001\u521d\u56de\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u7d50\u679c\u3068ICP\u306b\u8a72\u5f53\u3059\u308b\u304b\u3069\u3046\u304b\u306e\u6761\u4ef6\u3092\u7a81\u5408\u3057\u3001\u55b6\u696d\u3078\u6e21\u3059\u3079\u304d\u5546\u8ac7\u3068\u80b2\u6210\u3059\u3079\u304d\u30ea\u30fc\u30c9\u3092\u5206\u3051\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u304c\u8ffd\u3046\u3079\u304d\u5546\u8ac7\u306b\u96c6\u4e2d\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p>ICP\u8996\u70b9\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u5546\u8ac7\u5316\u3057\u306a\u3044\u65b9\u304c\u3088\u3044\u30ea\u30fc\u30c9\u3082\u660e\u78ba\u306b\u306a\u308b\u3002\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u3078\u6e21\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u73fe\u6642\u70b9\u3067\u306f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u3079\u304d\u30ea\u30fc\u30c9\u3001\u60c5\u5831\u63d0\u4f9b\u306b\u3068\u3069\u3081\u308b\u3079\u304d\u30ea\u30fc\u30c9\u3001\u5bfe\u8c61\u5916\u3068\u3057\u3066\u6271\u3046\u3079\u304d\u30ea\u30fc\u30c9\u3092\u5206\u3051\u3089\u308c\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u55b6\u696d\u5de5\u6570\u306e\u6d6a\u8cbb\u3092\u9632\u304e\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u5546\u8ac7\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u65bd\u7b56\u5225\u306bICP\u5546\u8ac7\u306e\u5272\u5408\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3042\u308b\u3002\u5c55\u793a\u4f1a\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u5e83\u544a\u3001SEO\uff0fGEO\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3001\u3069\u306e\u65bd\u7b56\u304cICP\u306b\u5408\u3046\u5546\u8ac7\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6bd4\u8f03\u3059\u308b\u3002\u5546\u8ac7\u6570\u304c\u591a\u304f\u3066\u3082ICP\u306b\u5408\u3046\u5546\u8ac7\u304c\u5c11\u306a\u3044\u65bd\u7b56\u306f\u3001\u30c6\u30fc\u30de\u3084\u8a34\u6c42\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u9006\u306b\u4ef6\u6570\u306f\u5c11\u306a\u304f\u3066\u3082ICP\u5546\u8ac7\u306e\u5272\u5408\u304c\u9ad8\u3044\u65bd\u7b56\u306f\u3001\u55b6\u696d\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f<\/span><\/div>\nICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u3046\u3061\u3001\u81ea\u793e\u304c\u5b9a\u7fa9\u3057\u305fICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3084\u5546\u8ac7\u6570\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u8a55\u4fa1\u3067\u304d\u306a\u3044\u3002\u305d\u3053\u3067\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u306b\u3069\u308c\u3060\u3051ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304cICP\u7387\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u3046\u306140\u4ef6\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u5834\u5408\u3001ICP\u7387\u306f40\uff05\u3068\u306a\u308b\u3002ICP\u7387\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3068\u3044\u3046\u300c\u91cf\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u3069\u308c\u3060\u3051\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u300c\u8cea\u300d\u3082\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u306f\u3001\u3053\u306eICP\u7387\u3092\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5171\u901aKPI\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308b\u3002<br \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"BBM%E3%81%AB%E3%82%88%E3%82%8B%E8%A7%A3%E6%B1%BA\"><\/span>BBM\u306b\u3088\u308b\u89e3\u6c7a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/strategy-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u6226\u7565\u8a2d\u8a08\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u4fa1\u5024\u5b9a\u7fa9\u306e\u9032\u3081\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/marketing-ssales-process-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u53d7\u6ce8\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u300c\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3068\u5177\u4f53\u4f8b\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/business-negotiation-factors\/\" style=\"text-decoration: underline;color:#d8417b;\">\u306a\u305c\u30ea\u30fc\u30c9\u3092\u53d6\u3063\u3066\u3082\u5546\u8ac7\u5316\u3057\u306a\u3044\u306e\u304b\u300c\u8981\u56e0\u5206\u6790\u306e\u3084\u308a\u65b9\u300d<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u5546\u8ac7\u6570\u3092\u5897\u3084\u3057\u3066\u3082\u53d7\u6ce8\u304c\u5897\u3048\u306a\u3044\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u5546\u8ac7\u6570\u3068\u3044\u3046\u91cf\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u306e\u8cea\u3082\u898b\u306a\u304c\u3089\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u306e\u8003\u3048\u65b9\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u3042\u308b\u3002BBM\u3068\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306eICP\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u3001\u5546\u8ac7\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BBM\uff08Balance Based Marketing\uff09\u3068\u306f\uff1f<\/span><\/div>\nBBM\uff08Balance Based Marketing\uff09\u3068\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306eICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u300c\u8cea\u300d\u3068\u300c\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u5f93\u6765\u306eABM\u304c\u8cea\u3092\u91cd\u8996\u3057\u3001LBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u304c\u91cf\u3092\u91cd\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BBM\u306f\u3069\u3061\u3089\u304b\u4e00\u65b9\u306b\u504f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u58f2\u4e0a\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u3002BBM\u3067\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3046\u3061ICP\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u300cICP\u7387\u300d\u3092\u6d3b\u7528\u3057\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u9032\u3081\u308b\u3002<br \/>\n<\/div>\n<p>BBM\u3067\u306f\u3001\u5546\u8ac7\u6570\u3092\u5426\u5b9a\u3057\u306a\u3044\u3002\u4e00\u5b9a\u306e\u5546\u8ac7\u6570\u306f\u58f2\u4e0a\u3092\u4f5c\u308b\u305f\u3081\u306b\u5fc5\u8981\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u5546\u8ac7\u6570\u3060\u3051\u3092\u8ffd\u3046\u3068\u8cea\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u9006\u306b\u3001\u8cea\u3060\u3051\u3092\u8ffd\u3044\u3059\u304e\u308b\u3068\u5546\u8ac7\u6570\u304c\u4e0d\u8db3\u3057\u3001\u58f2\u4e0a\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u91cd\u8981\u306a\u306e\u306f\u8cea\u304b\u91cf\u304b\u3092\u9078\u3076\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u73fe\u5728\u306e\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3001\u58f2\u4e0a\u76ee\u6a19\u3001\u5e02\u5834\u74b0\u5883\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u5b9f\u52d9\u3067\u306f\u3001\u307e\u305a\u5546\u8ac7\u3092ICP\u8a72\u5f53\u3068\u975e\u8a72\u5f53\u306b\u5206\u985e\u3059\u308b\u3002\u6b21\u306b\u3001\u5546\u8ac7\u6570\u3001ICP\u5546\u8ac7\u6570\u3001ICP\u7387\u3001\u53d7\u6ce8\u7387\u3001\u53d7\u6ce8\u5358\u4fa1\u3001LTV\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u6570\u306f\u591a\u3044\u304cICP\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u5546\u8ac7\u5316\u57fa\u6e96\u304c\u7de9\u3059\u304e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u5546\u8ac7\u6570\u306f\u5c11\u306a\u3044\u304cICP\u7387\u3068\u53d7\u6ce8\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u8cea\u306f\u9ad8\u3044\u304c\u91cf\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001BBM\u3067\u306f\u6570\u5024\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u65bd\u7b56\u306e\u504f\u308a\u3092\u628a\u63e1\u3059\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u4ef6\u6570\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u91cf\u306b\u504f\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u4e00\u65b9\u3067\u3001\u53d7\u6ce8\u7387\u306f\u9ad8\u3044\u304c\u5546\u8ac7\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8cea\u306b\u504f\u308a\u3059\u304e\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002BBM\u3067\u306f\u3001\u3069\u3061\u3089\u304b\u4e00\u65b9\u3092\u6b63\u89e3\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u76ee\u6a19\u3084\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u306b\u5408\u308f\u305b\u3066\u3001\u3069\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u6700\u3082\u58f2\u4e0a\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001BBM\u3067\u306f\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058\u6307\u6a19\u3092\u898b\u306a\u304c\u3089\u8b70\u8ad6\u3059\u308b\u3002\u55b6\u696d\u304c\u300c\u5546\u8ac7\u306e\u8cea\u304c\u4f4e\u3044\u300d\u3068\u8a00\u3046\u5834\u5408\u3001\u3069\u306e\u6761\u4ef6\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002\u78ba\u5ea6\u304c\u4f4e\u3044\u306e\u304b\u3001LTV\u304c\u4f4e\u3044\u306e\u304b\u3001\u76f8\u6027\u304c\u60aa\u3044\u306e\u304b\u306b\u3088\u3063\u3066\u6539\u5584\u7b56\u306f\u7570\u306a\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u5546\u8ac7\u3092\u5897\u3084\u3059\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3002<\/p>\n<p>BBM\u306b\u3088\u308b\u89e3\u6c7a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5546\u8ac7\u3092\u55b6\u696d\u306b\u6e21\u3057\u305f\u6642\u70b9\u3067\u7d42\u308f\u308a\u306b\u3057\u306a\u3044\u3053\u3068\u3067\u3042\u308b\u3002\u5546\u8ac7\u5316\u5f8c\u306e\u53d7\u6ce8\u7387\u3001\u5931\u6ce8\u7406\u7531\u3001\u53d7\u6ce8\u5f8c\u306eLTV\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u623b\u3057\u3001\u65bd\u7b56\u6539\u5584\u306b\u53cd\u6620\u3059\u308b\u3002\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cea\u306e\u9ad8\u3044\u5546\u8ac7\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u53d7\u6ce8\u7387\u306e\u4f4e\u3044\u5546\u8ac7\u3092\u751f\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u8ac7\u6570\u3068\u53d7\u6ce8\u6210\u679c\u306e\u30ba\u30ec\u3092\u7e2e\u5c0f\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u3068\u3081\u308b\u3068\u3001\u5546\u8ac7\u6570\u3092\u5897\u3084\u3057\u3066\u3082\u53d7\u6ce8\u304c\u5897\u3048\u306a\u3044\u539f\u56e0\u306f\u3001\u5546\u8ac7\u6570\u305d\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u5546\u8ac7\u306e\u8cea\u3092\u8a55\u4fa1\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u3042\u308b\u3002\u5546\u8ac7\u6570\u3092KPI\u306b\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3060\u304c\u3001\u53d7\u6ce8\u7387\u3084LTV\u3092\u898b\u305a\u306b\u4ef6\u6570\u3060\u3051\u3092\u8ffd\u3046\u3068\u3001\u55b6\u696d\u5de5\u6570\u304c\u5897\u3048\u308b\u3060\u3051\u3067\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3002ICP\u3092\u5b9a\u7fa9\u3057\u3001ICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\u3067\u5546\u8ac7\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7121\u6599\u500b\u5225\u30bb\u30df\u30ca\u30fc<\/span><\/div>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bb\u30df\u30ca\u30fc\u3092\u5e38\u6642\u53d7\u4ed8\u4e2d\uff01\u7121\u6599\u306e\u500b\u5225\u30bb\u30df\u30ca\u30fc\u3067\u3059\u306e\u3067\u304a\u597d\u304d\u306a\u65e5\u6642\u30fb\u4eba\u6570\u3067\u53d7\u8b1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul style=\"font-size:16px;\">\n<li style=\"margin:5px 5px 10px 5px;\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/seminar\/strategy-design\/\" style=\"text-decoration: underline;color:#d8417b;\">\u6226\u7565\u8a2d\u8a08\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u4fa1\u5024\u5b9a\u7fa9\u306e\u9032\u3081\u65b9\u300d<\/a><\/li>\n<li style=\"margin:5px 5px 10px 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