{"id":10907,"date":"2026-07-28T14:29:30","date_gmt":"2026-07-28T05:29:30","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=10907"},"modified":"2026-07-28T14:32:15","modified_gmt":"2026-07-28T05:32:15","slug":"%e8%b3%aa%e3%81%ae%e9%ab%98%e3%81%84%e3%83%aa%e3%83%bc%e3%83%89%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f%ef%bd%9c%e5%96%b6%e6%a5%ad%e3%81%8c%e8%bf%bd%e3%81%84%e3%81%9f%e3%81%8f%e3%81%aa%e3%82%8b","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/what-is-high-quality-lead","title":{"rendered":"\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f\u4f55\u304b\uff1f\uff5c\u55b6\u696d\u304c\u8ffd\u3044\u305f\u304f\u306a\u308b\u30ea\u30fc\u30c9\u306e3\u3064\u306e\u6761\u4ef6"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u7279\u306b\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u60aa\u3044\u300d\u3068\u55b6\u696d\u304b\u3089\u8a00\u308f\u308c\u308b\u304c\u3001\u4f55\u3092\u57fa\u6e96\u306b\u8cea\u3092\u5224\u65ad\u3059\u308c\u3070\u3088\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u5411\u3051\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f\u3001\u5358\u306b\u554f\u3044\u5408\u308f\u305b\u610f\u6b32\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u3084\u8cc7\u6599\u3092\u71b1\u5fc3\u306b\u898b\u3066\u3044\u308b\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3067\u306f\u306a\u3044\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u53d7\u6ce8\u3057\u305f\u5834\u5408\u306eLTV\u304c\u9ad8\u3044\u3053\u3068\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u8fd1\u3044\u3053\u3068\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u8ab2\u984c\u306e\u76f8\u6027\u304c\u826f\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u55b6\u696d\u304c\u8ffd\u3044\u305f\u304f\u306a\u308b\u30ea\u30fc\u30c9\u3092\u300cLTV\u6761\u4ef6\u300d\u300c\u78ba\u5ea6\u6761\u4ef6\u300d\u300c\u76f8\u6027\u6761\u4ef6\u300d\u306e3\u3064\u306b\u5206\u3051\u3066\u6574\u7406\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306e\u5224\u65ad\u57fa\u6e96\u3092\u6301\u3064\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3080\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3059\u3079\u304d\u304b\u3001\u55b6\u696d\u306b\u6e21\u3059\u30ea\u30fc\u30c9\u306e\u512a\u5148\u9806\u4f4d\u3092\u3069\u3046\u6c7a\u3081\u308b\u3079\u304d\u304b\u3001\u3055\u3089\u306bICP\u3084ICP\u7387\u3001<a 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u306f\u3001\u300c\u826f\u3044\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u304c\u6b32\u3057\u3044\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u983b\u7e41\u306b\u4f7f\u308f\u308c\u308b\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f\u4f55\u304b\u304c\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u304c\u591a\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u95b2\u89a7\u306a\u3069\u306e\u884c\u52d5\u3092\u3082\u3068\u306b\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5224\u65ad\u3057\u3088\u3046\u3068\u3059\u308b\u3002\u4e00\u65b9\u3067\u55b6\u696d\u90e8\u9580\u306f\u3001\u5546\u8ac7\u5316\u306e\u3057\u3084\u3059\u3055\u3001\u53d7\u6ce8\u78ba\u5ea6\u3001\u6848\u4ef6\u898f\u6a21\u3001\u5c0e\u5165\u6642\u671f\u3001\u9867\u5ba2\u3068\u306e\u76f8\u6027\u3092\u91cd\u8996\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u90e8\u9580\u306b\u3088\u3063\u3066\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u898b\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u306b\u95a2\u3059\u308b\u8b70\u8ad6\u304c\u565b\u307f\u5408\u308f\u306a\u304f\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f<\/span><\/div>\n\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u53d7\u6ce8\u5f8c\u306eLTV\u304c\u9ad8\u304f\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\u3092\u6301\u3061\u3001\u55b6\u696d\u304c\u512a\u5148\u7684\u306b\u8ffd\u3046\u4fa1\u5024\u304c\u3042\u308b\u30ea\u30fc\u30c9\u3067\u3042\u308b\u3002<br \/>\n<\/div>\n<p>\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u300c\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u306e\u3067\u95a2\u5fc3\u5ea6\u304c\u9ad8\u3044\u300d\u3068\u5224\u65ad\u3057\u305f\u30ea\u30fc\u30c9\u3067\u3082\u3001\u55b6\u696d\u304b\u3089\u898b\u308b\u3068\u300c\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u306b\u3059\u304e\u306a\u3044\u300d\u300c\u5bfe\u8c61\u696d\u754c\u3067\u306f\u306a\u3044\u300d\u300c\u4e88\u7b97\u304c\u306a\u3055\u305d\u3046\u300d\u300c\u904e\u53bb\u306b\u4f3c\u305f\u4f01\u696d\u3092\u8ffd\u3063\u305f\u304c\u6848\u4ef6\u5316\u3057\u306a\u304b\u3063\u305f\u300d\u3068\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u9006\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u884c\u52d5\u306f\u5c11\u306a\u304f\u3066\u3082\u3001\u55b6\u696d\u304c\u898b\u308b\u3068\u91cd\u8981\u9867\u5ba2\u5019\u88dc\u3067\u3042\u308a\u3001\u65e9\u671f\u306b\u63a5\u89e6\u3059\u3079\u304d\u30ea\u30fc\u30c9\u3082\u5b58\u5728\u3059\u308b\u3002\u3064\u307e\u308a\u3001\u884c\u52d5\u91cf\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u5224\u65ad\u3067\u304d\u306a\u3044\u3002<\/p>\n<p>\u3053\u306e\u66d6\u6627\u3055\u304c\u6b8b\u3063\u305f\u307e\u307e\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u306b\u6e21\u3059\u3068\u3001\u55b6\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u3092\u4fe1\u983c\u3057\u306b\u304f\u304f\u306a\u308b\u3002\u55b6\u696d\u306f\u9650\u3089\u308c\u305f\u6642\u9593\u306e\u4e2d\u3067\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u8ffd\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u8cea\u306e\u5b9a\u7fa9\u304c\u66d6\u6627\u306a\u30ea\u30fc\u30c9\u304c\u5927\u91cf\u306b\u6e21\u3055\u308c\u308b\u3068\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3089\u308c\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u30d5\u30a9\u30ed\u30fc\u304c\u5f8c\u56de\u3057\u306b\u306a\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304b\u3089\u898b\u308c\u3070\u300c\u55b6\u696d\u304c\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u3044\u300d\u3068\u306a\u308b\u304c\u3001\u55b6\u696d\u304b\u3089\u898b\u308c\u3070\u300c\u8ffd\u3046\u3079\u304d\u7406\u7531\u304c\u898b\u3048\u306a\u3044\u30ea\u30fc\u30c9\u304c\u591a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u306b\u306f\u3001\u5358\u7d14\u306a\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308b\u3002\u30e1\u30fc\u30eb\u958b\u5c01\u3001Web\u95b2\u89a7\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u91cd\u8981\u3060\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u53d7\u6ce8\u5f8c\u306e\u4fa1\u5024\u3084\u81ea\u793e\u3068\u306e\u76f8\u6027\u307e\u3067\u306f\u5224\u65ad\u3067\u304d\u306a\u3044\u3002BtoB\u3001\u7279\u306b\u6280\u8853\u7cfb\u5546\u6750\u3067\u306f\u3001\u5c0e\u5165\u3067\u304d\u308b\u696d\u754c\u3001\u7528\u9014\u3001\u8a2d\u5099\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3001\u6280\u8853\u8ab2\u984c\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3067\u3042\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3001\u691c\u8a0e\u5ea6\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u3057\u3066\u306e\u5c06\u6765\u4fa1\u5024\u3084\u8ab2\u984c\u9069\u5408\u6027\u3082\u542b\u3081\u3066\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u3067\u4f7f\u3048\u308b\u5224\u65ad\u57fa\u6e96\u3092\u6301\u3064\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u306e\u57fa\u6e96\u304c\u306a\u3051\u308c\u3070\u3001\u55b6\u696d\u306f\u8cea\u304c\u60aa\u3044\u3068\u8a00\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4ef6\u6570\u3092\u51fa\u3057\u3066\u3044\u308b\u3068\u8a00\u3046\u3060\u3051\u3067\u3001\u6539\u5584\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3002\u305d\u3053\u3067\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5224\u65ad\u3059\u308b\u6761\u4ef6\u3092\u3001LTV\u6761\u4ef6\u3001\u78ba\u5ea6\u6761\u4ef6\u3001\u76f8\u6027\u6761\u4ef6\u306e3\u3064\u306b\u5206\u3051\u3066\u6574\u7406\u3059\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LTV%E6%9D%A1%E4%BB%B6\"><\/span>LTV\u6761\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5224\u65ad\u3059\u308b1\u3064\u76ee\u306e\u6761\u4ef6\u306f\u3001LTV\u6761\u4ef6\u3067\u3042\u308b\u3002LTV\u3068\u306fLife Time Value\u3001\u3064\u307e\u308a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u610f\u5473\u3059\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u5358\u767a\u306e\u53d7\u6ce8\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u3001\u7d99\u7d9a\u53d6\u5f15\u3001\u8ffd\u52a0\u8cfc\u5165\u3001\u4fdd\u5b88\u5951\u7d04\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u4ed6\u90e8\u9580\u5c55\u958b\uff08\u30db\u30ef\u30a4\u30c8\u30b9\u30da\u30fc\u30b9\u958b\u62d3\uff09\u306a\u3069\u3092\u542b\u3081\u3066\u3001\u5c06\u6765\u7684\u306b\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u751f\u3080\u9867\u5ba2\u306b\u306a\u308a\u5f97\u308b\u304b\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u55b6\u696d\u304c\u8ffd\u3044\u305f\u304f\u306a\u308b\u30ea\u30fc\u30c9\u306f\u3001\u5358\u306b\u4eca\u3059\u3050\u8cb7\u3044\u305d\u3046\u306a\u30ea\u30fc\u30c9\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u305f\u3068\u3048\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3066\u3082\u3001\u53d7\u6ce8\u3059\u308c\u3070\u5927\u304d\u306a\u58f2\u4e0a\u3084\u7d99\u7d9a\u7684\u306a\u5229\u76ca\u304c\u671f\u5f85\u3067\u304d\u308b\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u306b\u3068\u3063\u3066\u512a\u5148\u5ea6\u306f\u9ad8\u3044\u3002\u7279\u306b\u88fd\u9020\u696d\u3084IT\u4f01\u696d\u306e\u6280\u8853\u7cfb\u5546\u6750\u3067\u306f\u3001\u5c0e\u5165\u5f8c\u306e\u4fdd\u5b88\u3001\u8ffd\u52a0\u30e9\u30a4\u30bb\u30f3\u30b9\u3001\u4ed6\u62e0\u70b9\u5c55\u958b\u3001\u95a2\u9023\u88fd\u54c1\u306e\u5c0e\u5165\u306a\u3069\u306b\u3088\u308a\u3001\u9577\u671f\u7684\u306a\u53d6\u5f15\u4fa1\u5024\u304c\u5927\u304d\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u77ed\u671f\u306eCV\u6570\u3084\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5c06\u6765\u7684\u306a\u9867\u5ba2\u4fa1\u5024\u3092\u898b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>LTV\u6761\u4ef6\u3092\u8003\u3048\u308b\u969b\u306b\u306f\u3001\u4f01\u696d\u898f\u6a21\u3001\u4e8b\u696d\u6210\u9577\u6027\u3001\u5c0e\u5165\u53ef\u80fd\u306a\u62e0\u70b9\u6570\u3001\u5229\u7528\u90e8\u9580\u306e\u5e83\u304c\u308a\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u89aa\u548c\u6027\u3001\u7d99\u7d9a\u5229\u7528\u306e\u53ef\u80fd\u6027\u3001\u8ab2\u984c\u306e\u6df1\u523b\u5ea6\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u540c\u3058\u554f\u3044\u5408\u308f\u305b\u3067\u3082\u3001\u5c0f\u898f\u6a21\u306a\u5358\u767a\u6848\u4ef6\u306b\u306a\u308a\u3084\u3059\u3044\u4f01\u696d\u3068\u3001\u8907\u6570\u62e0\u70b9\u3078\u306e\u5c55\u958b\u304c\u898b\u8fbc\u3081\u308b\u4f01\u696d\u3067\u306f\u3001\u55b6\u696d\u304c\u8ffd\u3046\u4fa1\u5024\u306f\u7570\u306a\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u3053\u306e\u9055\u3044\u3092\u898b\u305a\u306b\u540c\u30581\u4ef6\u306e\u30ea\u30fc\u30c9\u3068\u3057\u3066\u6271\u3046\u3068\u3001\u55b6\u696d\u3068\u306e\u8a8d\u8b58\u5dee\u304c\u751f\u307e\u308c\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001LTV\u304c\u9ad8\u305d\u3046\u306a\u4f01\u696d\u3060\u3051\u3092\u72d9\u3048\u3070\u3088\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u3002LTV\u6761\u4ef6\u306b\u504f\u308a\u3059\u304e\u308b\u3068\u3001\u5bfe\u8c61\u4f01\u696d\u304c\u5c11\u306a\u304f\u306a\u308a\u3001\u6848\u4ef6\u6570\u304c\u4e0d\u8db3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u5927\u53e3\u9867\u5ba2\u3060\u3051\u3092\u72d9\u3046ABM\u7684\u306a\u767a\u60f3\u306f\u6709\u52b9\u3060\u304c\u3001\u3059\u3079\u3066\u306e\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5e02\u5834\u898f\u6a21\u3001\u55b6\u696d\u4f53\u5236\u3001\u5546\u6750\u5358\u4fa1\u3001\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u306b\u3088\u3063\u3066\u306f\u3001\u4e2d\u898f\u6a21\u6848\u4ef6\u3084\u77ed\u671f\u6848\u4ef6\u3082\u4e00\u5b9a\u6570\u5fc5\u8981\u306b\u306a\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001LTV\u6761\u4ef6\u306f\u91cd\u8981\u3060\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u8cea\u3092\u5224\u65ad\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u6761\u4ef6\u3068\u5408\u308f\u305b\u3066\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>LTV\u6761\u4ef6\u3092\u30ea\u30fc\u30c9\u8a55\u4fa1\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u5358\u306b\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u5c06\u6765\u7684\u306b\u58f2\u4e0a\u3084\u5229\u76ca\u306b\u8ca2\u732e\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3059\u65b9\u5411\u3078\u65bd\u7b56\u3092\u6539\u5584\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001LTV\u304c\u9ad8\u3044\u696d\u754c\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5897\u3084\u3059\u3001\u65e2\u5b58\u306e\u512a\u826f\u9867\u5ba2\u306b\u8fd1\u3044\u4f01\u696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class=\"ez-toc-section\" id=\"BBM%E3%81%A8%E3%81%AE%E9%96%A2%E4%BF%82\"><\/span>BBM\u3068\u306e\u95a2\u4fc2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u306b\u306f\u3001LTV\u6761\u4ef6\u3001\u78ba\u5ea6\u6761\u4ef6\u3001\u76f8\u6027\u6761\u4ef6\u306e3\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3060\u3051\u3092\u8ffd\u3048\u3070\u3088\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u58f2\u4e0a\u3092\u4f5c\u308b\u305f\u3081\u306b\u4e00\u5b9a\u306e\u30ea\u30fc\u30c9\u91cf\u3082\u5fc5\u8981\u3067\u3042\u308b\u3002\u8cea\u3060\u3051\u3092\u8ffd\u3044\u3059\u304e\u308b\u3068\u3001\u5bfe\u8c61\u4f01\u696d\u304c\u5c11\u306a\u304f\u306a\u308a\u3001\u6848\u4ef6\u6570\u304c\u4e0d\u8db3\u3059\u308b\u3002\u91cf\u3060\u3051\u3092\u8ffd\u3044\u3059\u304e\u308b\u3068\u3001\u55b6\u696d\u304c\u8ffd\u3044\u304d\u308c\u305a\u3001\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u304c\u4e0b\u304c\u308b\u3002\u3053\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u8003\u3048\u65b9\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BBM\uff08Balance Based Marketing\uff09\u3068\u306f\uff1f<\/span><\/div>\nBBM\uff08Balance Based Marketing\uff09\u3068\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306eICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u300c\u8cea\u300d\u3068\u300c\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u5f93\u6765\u306eABM\u304c\u8cea\u3092\u91cd\u8996\u3057\u3001LBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u304c\u91cf\u3092\u91cd\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BBM\u306f\u3069\u3061\u3089\u304b\u4e00\u65b9\u306b\u504f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u58f2\u4e0a\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u3002BBM\u3067\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3046\u3061ICP\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u300cICP\u7387\u300d\u3092\u6d3b\u7528\u3057\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u9032\u3081\u308b\u3002<br \/>\n<\/div>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u3068\u306f\uff1f<\/span><\/div>\nICP\uff08Ideal Customer Profile\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u304b\u3064\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u304c\u540c\u3058\u55b6\u696d\u4fa1\u5024\u3092\u6301\u3064\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u5c0e\u5165\u76ee\u7684\u3001\u8ab2\u984c\u3001\u4e88\u7b97\u3001\u610f\u601d\u6c7a\u5b9a\u4f53\u5236\u306a\u3069\u306e\u6761\u4ef6\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u3068\u306e\u76f8\u6027\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002ICP\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u3092\u91cd\u70b9\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3059\u3079\u304d\u304b\u300d\u3092\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u3068\u306a\u308b\u3002<br \/>\n<\/div>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f<\/span><\/div>\nICP\u7387\uff08Ideal Customer Profile 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