{"id":10904,"date":"2026-07-28T13:50:49","date_gmt":"2026-07-28T04:50:49","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=10904"},"modified":"2026-07-28T14:21:00","modified_gmt":"2026-07-28T05:21:00","slug":"%e3%83%aa%e3%83%bc%e3%83%89%e3%81%af%e5%a2%97%e3%81%88%e3%81%9f%e3%81%ae%e3%81%ab%e5%a3%b2%e4%b8%8a%e3%81%8c%e4%bc%b8%e3%81%b3%e3%81%aa%e3%81%84%e7%90%86%e7%94%b1%ef%bd%9c%e9%87%8f%e5%81%8f%e9%87%8d","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales","title":{"rendered":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u7279\u306b\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5546\u8ac7\u5316\u3001\u53d7\u6ce8\u3001\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u5411\u3051\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u305d\u306e\u3082\u306e\u304c\u5931\u6557\u3057\u3066\u3044\u308b\u304b\u3089\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3068\u3044\u3046\u91cf\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u304c\u8ffd\u3046\u3079\u304d\u30ea\u30fc\u30c9\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u9867\u5ba2\u304c\u898b\u3048\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u672c\u8cea\u7684\u306a\u539f\u56e0\u3067\u3042\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u306a\u305c\u58f2\u4e0a\u505c\u6ede\u3092\u62db\u304f\u306e\u304b\u3092\u6574\u7406\u3057\u3001ICP\u7387\u3092\u4f7f\u3063\u3066\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u53ef\u8996\u5316\u3057\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u306e\u8003\u3048\u65b9\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3080\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u306a\u305c\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u306e\u304b\u3001\u55b6\u696d\u306b\u8ca0\u8377\u3092\u304b\u3051\u305a\u306b\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u3092\u9ad8\u3081\u308b\u306b\u306f\u4f55\u3092\u898b\u76f4\u3059\u3079\u304d\u304b\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u3092\u3069\u306e\u3088\u3046\u306b\u518d\u8a2d\u8a08\u3059\u3079\u304d\u304b\u3068\u3044\u3046\u5b9f\u52d9\u4e0a\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\/#%E3%83%AA%E3%83%BC%E3%83%89%E5%A2%97%E5%8A%A0%E3%81%A8%E5%A3%B2%E4%B8%8A%E5%81%9C%E6%BB%9E\" >\u30ea\u30fc\u30c9\u5897\u52a0\u3068\u58f2\u4e0a\u505c\u6ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\/#%E9%87%8F%E5%81%8F%E9%87%8D%E3%81%AE%E5%95%8F%E9%A1%8C\" >\u91cf\u504f\u91cd\u306e\u554f\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\/#%E5%96%B6%E6%A5%AD%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF\" >\u55b6\u696d\u3078\u306e\u5f71\u97ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\/#ICP%E7%8E%87%E3%81%A8%E3%81%AF\" >ICP\u7387\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\/#BBM%E3%81%AE%E8%80%83%E3%81%88%E6%96%B9\" >BBM\u306e\u8003\u3048\u65b9<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%BC%E3%83%89%E5%A2%97%E5%8A%A0%E3%81%A8%E5%A3%B2%E4%B8%8A%E5%81%9C%E6%BB%9E\"><\/span>\u30ea\u30fc\u30c9\u5897\u52a0\u3068\u58f2\u4e0a\u505c\u6ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u3067\u306f\u3001\u5e83\u544a\u3001SEO\u3001\u5c55\u793a\u4f1a\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001MA\u306a\u3069\u306e\u65bd\u7b56\u3092\u901a\u3058\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u80b2\u6210\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u306e\u5897\u52a0\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u306e\u767a\u5c55\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u63a5\u70b9\u306f\u5897\u3048\u3001Web\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30bb\u30df\u30ca\u30fc\u7533\u8fbc\u306a\u3069\u3082\u53ef\u8996\u5316\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u3057\u3066\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u304c\u5897\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u4e00\u5b9a\u306e\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u306e\u5897\u52a0\u304c\u305d\u306e\u307e\u307e\u58f2\u4e0a\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u300c\u30ea\u30fc\u30c9\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u3001\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u300d\u3001\u300c\u5546\u8ac7\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u53d7\u6ce8\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044\u300d\u3001\u300c\u53d7\u6ce8\u3057\u3066\u3082\u5c0f\u53e3\u6848\u4ef6\u304c\u591a\u304f\u58f2\u4e0a\u3084\u5229\u76ca\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u306a\u3044\u300d\u3001\u3053\u306e\u3088\u3046\u306a\u72b6\u614b\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3088\u304f\u767a\u751f\u3059\u308b\u3002\u7279\u306b\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u3084IT\u4f01\u696d\u3067\u306f\u3001\u88fd\u54c1\u306e\u5c02\u9580\u6027\u304c\u9ad8\u304f\u3001\u5c0e\u5165\u6761\u4ef6\u3084\u8ab2\u984c\u9069\u5408\u6027\u3082\u8907\u96d1\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u5358\u306b\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u3001\u55b6\u696d\u304c\u6c42\u3081\u308b\u6848\u4ef6\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u9867\u5ba2\u3092\u5341\u5206\u306b\u751f\u307f\u51fa\u305b\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u72b6\u614b\u3068\u306f<\/span><\/div>\n\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u72b6\u614b\u3068\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u306f\u5897\u52a0\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5546\u8ac7\u5316\u7387\u3001\u53d7\u6ce8\u7387\u3001\u53d7\u6ce8\u5358\u4fa1\u3001LTV\u306a\u3069\u306e\u58f2\u4e0a\u95a2\u9023\u6307\u6a19\u304c\u6539\u5584\u3057\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3042\u308b\u3002<br \/>\n<\/div>\n<p>\u30ea\u30fc\u30c9\u304c\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u72b6\u614b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u898b\u65b9\u3082\u5206\u304b\u308c\u3084\u3059\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u300c\u30ea\u30fc\u30c9\u306f\u5897\u3048\u3066\u3044\u308b\u300d\u3068\u8003\u3048\u308b\u3002\u4e00\u65b9\u3067\u55b6\u696d\u90e8\u9580\u306f\u300c\u58f2\u308c\u308b\u30ea\u30fc\u30c9\u304c\u5897\u3048\u3066\u3044\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u3002\u3053\u306e\u8a8d\u8b58\u5dee\u304c\u5927\u304d\u304f\u306a\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u3064\u3082\u308a\u3067\u3082\u3001\u55b6\u696d\u3084\u7d4c\u55b6\u304b\u3089\u306f\u58f2\u4e0a\u8ca2\u732e\u304c\u898b\u3048\u306b\u304f\u3044\u3068\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u30ea\u30fc\u30c9\u6570\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u304c\u3069\u306e\u7a0b\u5ea6\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u91cf\u3060\u3051\u3067\u306a\u304f\u8cea\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u3053\u3067\u3044\u3046\u8cea\u3068\u306f\u3001\u5358\u306b\u691c\u8a0e\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u610f\u5473\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u7528\u9014\u3001\u5c0e\u5165\u53ef\u80fd\u6027\u3001LTV\u3001\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\uff08\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\uff09\u3068\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\uff08\u5f37\u307f\u30fb\u7279\u9577\uff09\u306e\u76f8\u6027\u306a\u3069\u3092\u542b\u3081\u305f\u7dcf\u5408\u7684\u306a\u8a55\u4fa1\u3067\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%87%8F%E5%81%8F%E9%87%8D%E3%81%AE%E5%95%8F%E9%A1%8C\"><\/span>\u91cf\u504f\u91cd\u306e\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u306e\u91cf\u7684\u6307\u6a19\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u72b6\u614b\u3067\u3042\u308b\u3002\u30ea\u30fc\u30c9\u4ef6\u6570\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u6307\u6a19\u3067\u3042\u308a\u3001\u793e\u5185\u5831\u544a\u3082\u3057\u3084\u3059\u3044\u3002\u4f8b\u3048\u3070\u3001\u524d\u6708\u3088\u308a\u30ea\u30fc\u30c9\u304c\u5897\u3048\u305f\u3001\u5c55\u793a\u4f1a\u3067\u591a\u304f\u306e\u540d\u523a\u3092\u7372\u5f97\u3057\u305f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u304c\u5897\u3048\u305f\u3001\u5e83\u544a\u7d4c\u7531\u306eCV\u6570\u304c\u5897\u3048\u305f\u3001\u3068\u3044\u3063\u305f\u6210\u679c\u306f\u6570\u5b57\u3067\u793a\u3057\u3084\u3059\u3044\u3002\u3057\u304b\u3057\u3001\u4ef6\u6570\u304c\u5897\u3048\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u58f2\u4e0a\u306b\u8fd1\u3044\u30ea\u30fc\u30c9\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n<p>\u91cf\u504f\u91cd\u304c\u8d77\u304d\u308b\u80cc\u666f\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u8a55\u4fa1\u69cb\u9020\u304c\u3042\u308b\u3002\u55b6\u696d\u90e8\u9580\u306f\u58f2\u4e0a\u3084\u53d7\u6ce8\u3067\u8a55\u4fa1\u3055\u308c\u308b\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u58f2\u4e0a\u307e\u3067\u306e\u8ddd\u96e2\u304c\u9060\u3044\u305f\u3081\u3001\u30ea\u30fc\u30c9\u6570\u3001MQL\u6570\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u6570\u3001\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306a\u3069\u3067\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u7d50\u679c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u81ea\u7136\u3068\u4ef6\u6570\u3092\u5897\u3084\u3059\u65bd\u7b56\u3092\u9078\u3073\u3084\u3059\u304f\u306a\u308b\u3002\u72d9\u3046\u3079\u304d\u9867\u5ba2\u306b\u6df1\u304f\u523a\u3055\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u3082\u3001\u5e45\u5e83\u3044\u5c64\u306b\u53cd\u5fdc\u3055\u308c\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u3088\u308a\u3082\u3001CV\u5358\u4fa1\u304c\u5b89\u3044\u5e83\u544a\u306b\u5bc4\u308b\u3002\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30bb\u30df\u30ca\u30fc\u3088\u308a\u3082\u3001\u53c2\u52a0\u8005\u3092\u96c6\u3081\u3084\u3059\u3044\u4e00\u822c\u30c6\u30fc\u30de\u306b\u5bc4\u308b\u3002\u3053\u3046\u3057\u305f\u5224\u65ad\u304c\u7a4d\u307f\u91cd\u306a\u308b\u3068\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u306f\u5897\u3048\u308b\u304c\u3001\u8cea\u306f\u4e0b\u304c\u308b\u3002<\/p>\n<p>\u91cf\u504f\u91cd\u306e\u554f\u984c\u306f\u3001\u30ea\u30fc\u30c9\u306e\u4e2d\u306b\u81ea\u793e\u304c\u672c\u6765\u72d9\u3046\u3079\u304d\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u898b\u5931\u3046\u70b9\u306b\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c300\u4ef6\u3042\u3063\u3066\u3082\u3001\u305d\u306e\u591a\u304f\u304c\u60c5\u5831\u53ce\u96c6\u3060\u3051\u306e\u4f01\u696d\u3001\u8ab2\u984c\u304c\u9855\u5728\u5316\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u3001\u8208\u5473\u672c\u4f4d\u3060\u3051\u306e\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u306f\u9650\u5b9a\u7684\u3067\u3042\u308b\u3002\u4ef6\u6570\u3060\u3051\u3092\u898b\u308c\u3070\u6210\u529f\u3060\u304c\u3001\u58f2\u4e0a\u8ca2\u732e\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u6539\u5584\u4f59\u5730\u304c\u5927\u304d\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u91cf\u504f\u91cd\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u3082\u5f71\u97ff\u3059\u308b\u3002\u5e83\u3044\u30c6\u30fc\u30de\u306e\u8a18\u4e8b\u3084\u8cc7\u6599\u306f\u6d41\u5165\u3084CV\u3092\u5897\u3084\u3057\u3084\u3059\u3044\u4e00\u65b9\u3067\u3001\u30ea\u30fc\u30c9\u306e\u3070\u3089\u3064\u304d\u3082\u5927\u304d\u304f\u306a\u308b\u3002\u6280\u8853\u7cfb\u5546\u6750\u306e\u5834\u5408\u3001\u672c\u6765\u306f\u7279\u5b9a\u696d\u754c\u3001\u7279\u5b9a\u7528\u9014\u3001\u7279\u5b9a\u8ab2\u984c\u306b\u7d5e\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3057\u304b\u3057\u4ef6\u6570\u3092\u512a\u5148\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5916\u306e\u8aad\u8005\u306b\u3082\u5e83\u304f\u5c4a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u3048\u3001\u7d50\u679c\u3068\u3057\u3066\u55b6\u696d\u304c\u8ffd\u3044\u306b\u304f\u3044\u30ea\u30fc\u30c9\u304c\u5897\u52a0\u3059\u308b\u3002<\/p>\n<p>\u91cf\u3092\u5426\u5b9a\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u4e00\u5b9a\u306e\u30ea\u30fc\u30c9\u4ef6\u6570\u306f\u5fc5\u8981\u3067\u3042\u308b\u3002\u554f\u984c\u306f\u3001\u91cf\u3060\u3051\u3067\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u30ea\u30fc\u30c9\u306e\u91cf\u3092\u5897\u3084\u3059\u3053\u3068\u3068\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u540c\u3058\u3067\u306f\u306a\u3044\u3002\u91cf\u504f\u91cd\u306e\u72b6\u614b\u3067\u306f\u3001\u3053\u306e\u9055\u3044\u304c\u898b\u3048\u306b\u304f\u304f\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%B6%E6%A5%AD%E3%81%B8%E3%81%AE%E5%BD%B1%E9%9F%BF\"><\/span>\u55b6\u696d\u3078\u306e\u5f71\u97ff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ea\u30fc\u30c9\u4ef6\u6570\u304c\u5897\u3048\u3066\u3082\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u8ca0\u8377\u306f\u55b6\u696d\u90e8\u9580\u306b\u96c6\u4e2d\u3059\u308b\u3002\u55b6\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u6e21\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u67b6\u96fb\u3001\u30e1\u30fc\u30eb\u3001\u5546\u8ac7\u6253\u8a3a\u3001\u60c5\u5831\u53ce\u96c6\u3001SFA\u5165\u529b\u306a\u3069\u3092\u884c\u3046\u3002\u3057\u304b\u3057\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4f4e\u3044\u5834\u5408\u3001\u63a5\u89e6\u3057\u3066\u3082\u8fd4\u4fe1\u304c\u306a\u3044\u3001\u4f1a\u8a71\u304c\u9032\u307e\u306a\u3044\u3001\u8ab2\u984c\u304c\u660e\u78ba\u3067\u306f\u306a\u3044\u3001\u305d\u3082\u305d\u3082\u5bfe\u8c61\u4f01\u696d\u3067\u306f\u306a\u3044\u3068\u3044\u3063\u305f\u72b6\u6cc1\u304c\u5897\u3048\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u55b6\u696d\u5de5\u6570\u306f\u5897\u3048\u308b\u304c\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u306f\u3064\u306a\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u72b6\u614b\u304c\u7d9a\u304f\u3068\u3001\u55b6\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u3078\u306e\u671f\u5f85\u5024\u3092\u4e0b\u3052\u308b\u3002\u6700\u521d\u306f\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u6210\u679c\u304c\u51fa\u306a\u3044\u7d4c\u9a13\u304c\u91cd\u306a\u308b\u3068\u3001\u512a\u5148\u5ea6\u3092\u4e0b\u3052\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u300c\u30ea\u30fc\u30c9\u3092\u6e21\u3057\u3066\u3044\u308b\u306e\u306b\u55b6\u696d\u304c\u8ffd\u308f\u306a\u3044\u300d\u3068\u611f\u3058\u3001\u55b6\u696d\u90e8\u9580\u306f\u300c\u8ffd\u3063\u3066\u3082\u58f2\u308c\u306a\u3044\u30ea\u30fc\u30c9\u3070\u304b\u308a\u6e21\u3055\u308c\u308b\u300d\u3068\u611f\u3058\u308b\u3002\u3053\u308c\u306f\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u7acb\u3092\u751f\u3080\u5178\u578b\u7684\u306a\u69cb\u9020\u3067\u3042\u308b\u3002<\/p>\n<p>\u55b6\u696d\u3078\u306e\u5f71\u97ff\u306f\u3001\u5358\u306a\u308b\u5de5\u6570\u5897\u52a0\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3002\u8cea\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u304c\u5897\u3048\u308b\u3068\u3001\u55b6\u696d\u306e\u6642\u9593\u914d\u5206\u304c\u60aa\u5316\u3059\u308b\u3002\u672c\u6765\u3067\u3042\u308c\u3070\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u4f01\u696d\u3001LTV\u304c\u9ad8\u3044\u4f01\u696d\u3001\u81ea\u793e\u5546\u6750\u3068\u76f8\u6027\u306e\u826f\u3044\u4f01\u696d\u306b\u6642\u9593\u3092\u4f7f\u3046\u3079\u304d\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u55b6\u696d\u306f\u3069\u308c\u3092\u512a\u5148\u3059\u3079\u304d\u304b\u5224\u65ad\u3057\u306b\u304f\u304f\u306a\u308b\u3002\u512a\u5148\u9806\u4f4d\u304c\u4e0d\u660e\u78ba\u306a\u307e\u307e\u5168\u4ef6\u5bfe\u5fdc\u3092\u6c42\u3081\u3089\u308c\u308c\u3070\u3001\u91cd\u8981\u306a\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u5bfe\u5fdc\u304c\u9045\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u55b6\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u3092\u4fe1\u983c\u3057\u306a\u304f\u306a\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5168\u4f53\u306e\u4fa1\u5024\u3082\u4e0b\u304c\u308b\u3002\u55b6\u696d\u304c\u30d5\u30a9\u30ed\u30fc\u3057\u306a\u3044\u30ea\u30fc\u30c9\u306f\u3001\u3069\u308c\u3060\u3051\u591a\u304f\u7372\u5f97\u3057\u3066\u3082\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3059\u307b\u3069\u3001\u55b6\u696d\u306b\u3068\u3063\u3066\u306f\u8ca0\u62c5\u304c\u5897\u3048\u308b\u3060\u3051\u306b\u306a\u308a\u3001\u90e8\u9580\u9593\u9023\u643a\u306f\u5f31\u307e\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u60aa\u5faa\u74b0\u3092\u65ad\u3061\u5207\u308b\u306b\u306f\u3001\u55b6\u696d\u306b\u6e21\u3059\u30ea\u30fc\u30c9\u306e\u91cf\u3092\u5358\u7d14\u306b\u6e1b\u3089\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u512a\u5148\u9806\u4f4d\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3069\u306e\u30ea\u30fc\u30c9\u3092\u3059\u3050\u55b6\u696d\u304c\u8ffd\u3046\u3079\u304d\u304b\u3001\u3069\u306e\u30ea\u30fc\u30c9\u306f\u80b2\u6210\u5bfe\u8c61\u306b\u3059\u3079\u304d\u304b\u3001\u3069\u306e\u30ea\u30fc\u30c9\u306f\u73fe\u6642\u70b9\u3067\u306f\u8ffd\u308f\u306a\u3044\u3079\u304d\u304b\u3092\u5224\u65ad\u3067\u304d\u308b\u57fa\u6e96\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u305d\u306e\u57fa\u6e96\u306b\u306a\u308b\u306e\u304cICP\u3067\u3042\u308a\u3001\u305d\u306e\u5272\u5408\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u304cICP\u7387\u3067\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ICP%E7%8E%87%E3%81%A8%E3%81%AF\"><\/span>ICP\u7387\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u3046\u3061\u3001\u81ea\u793e\u304c\u5b9a\u7fa9\u3057\u305fICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3084\u5546\u8ac7\u6570\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u8a55\u4fa1\u3067\u304d\u306a\u3044\u3002\u305d\u3053\u3067\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u306b\u3069\u308c\u3060\u3051ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304cICP\u7387\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u3046\u306140\u4ef6\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u5834\u5408\u3001ICP\u7387\u306f40\uff05\u3068\u306a\u308b\u3002<\/p>\n<p>ICP\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u3055\u3089\u306b\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u62e0\u70b9\u3001\u5c0e\u5165\u90e8\u9580\u3001\u8ab2\u984c\u3001\u7528\u9014\u3001\u4e88\u7b97\u3001\u610f\u601d\u6c7a\u5b9a\u4f53\u5236\u3001\u65e2\u5b58\u8a2d\u5099\u3084\u30b7\u30b9\u30c6\u30e0\u74b0\u5883\u306a\u3069\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6761\u4ef6\u3092\u3082\u3068\u306b\u5b9a\u7fa9\u3059\u308b\u3002\u6280\u8853\u7cfb\u5546\u6750\u306e\u5834\u5408\u3001\u7279\u306b\u7528\u9014\u9069\u5408\u6027\u3084\u6280\u8853\u8ab2\u984c\u3068\u306e\u4e00\u81f4\u3001\u5c0e\u5165\u5f8c\u306e\u904b\u7528\u4f53\u5236\u306a\u3069\u3082\u91cd\u8981\u306a\u6761\u4ef6\u306b\u306a\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u3068\u306f\uff1f<\/span><\/div>\nICP\uff08Ideal Customer Profile\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u304b\u3064\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u304c\u540c\u3058\u55b6\u696d\u4fa1\u5024\u3092\u6301\u3064\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u5c0e\u5165\u76ee\u7684\u3001\u8ab2\u984c\u3001\u4e88\u7b97\u3001\u610f\u601d\u6c7a\u5b9a\u4f53\u5236\u306a\u3069\u306e\u6761\u4ef6\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u3068\u306e\u76f8\u6027\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002ICP\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u3092\u91cd\u70b9\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3059\u3079\u304d\u304b\u300d\u3092\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u3068\u306a\u308b\u3002<br \/>\n<\/div>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f<\/span><\/div>\nICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u3046\u3061\u3001\u81ea\u793e\u304c\u5b9a\u7fa9\u3057\u305fICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3084\u5546\u8ac7\u6570\u3060\u3051\u3067\u306f\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u8a55\u4fa1\u3067\u304d\u306a\u3044\u3002\u305d\u3053\u3067\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u306b\u3069\u308c\u3060\u3051ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304cICP\u7387\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u3046\u306140\u4ef6\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u5834\u5408\u3001ICP\u7387\u306f40\uff05\u3068\u306a\u308b\u3002ICP\u7387\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3068\u3044\u3046\u300c\u91cf\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u3069\u308c\u3060\u3051\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u300c\u8cea\u300d\u3082\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u306f\u3001\u3053\u306eICP\u7387\u3092\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5171\u901aKPI\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308b\u3002<br \/>\n<\/div>\n<p>ICP\u7387\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3068\u3044\u3046\u91cf\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3082\u6570\u5024\u3067\u628a\u63e1\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001A\u65bd\u7b56\u306f300\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u305f\u304cICP\u7387\u304c10\uff05\u3001B\u65bd\u7b56\u306f80\u4ef6\u306e\u30ea\u30fc\u30c9\u3057\u304b\u7372\u5f97\u3057\u3066\u3044\u306a\u3044\u304cICP\u7387\u304c60\uff05\u3060\u3063\u305f\u3068\u3059\u308b\u3002\u4ef6\u6570\u3060\u3051\u3092\u898b\u308c\u3070A\u65bd\u7b56\u304c\u512a\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u3002\u3057\u304b\u3057\u55b6\u696d\u304c\u8ffd\u3046\u3079\u304d\u30ea\u30fc\u30c9\u306e\u6570\u3084\u53d7\u6ce8\u53ef\u80fd\u6027\u3092\u8003\u3048\u308b\u3068\u3001B\u65bd\u7b56\u306e\u65b9\u304c\u58f2\u4e0a\u306b\u8fd1\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001ICP\u7387\u306f\u65bd\u7b56\u8a55\u4fa1\u306e\u898b\u65b9\u3092\u5909\u3048\u308b\u3002<\/p>\n<p>ICP\u7387\u306f\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5171\u901a\u8a00\u8a9e\u306b\u3082\u306a\u308b\u3002\u55b6\u696d\u304c\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u60aa\u3044\u300d\u3068\u8a00\u3063\u3066\u3082\u3001\u57fa\u6e96\u304c\u306a\u3051\u308c\u3070\u611f\u899a\u8ad6\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u4ef6\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u300d\u3068\u8a00\u3063\u3066\u3082\u3001\u55b6\u696d\u306f\u7d0d\u5f97\u3057\u306b\u304f\u3044\u3002\u305d\u3053\u3067ICP\u7387\u3092\u4f7f\u3048\u3070\u3001\u3069\u306e\u65bd\u7b56\u304c\u55b6\u696d\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u65bd\u7b56\u304c\u91cf\u306b\u504f\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5ba2\u89b3\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001ICP\u7387\u3092\u5358\u72ec\u3067\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3068\u5408\u308f\u305b\u3066\u898b\u308b\u3053\u3068\u3067\u3042\u308b\u3002ICP\u7387\u304c\u9ad8\u304f\u3066\u3082\u4ef6\u6570\u304c\u5c11\u306a\u3059\u304e\u308c\u3070\u3001\u6848\u4ef6\u6570\u304c\u4e0d\u8db3\u3059\u308b\u3002\u9006\u306b\u4ef6\u6570\u304c\u591a\u304f\u3066\u3082ICP\u7387\u304c\u4f4e\u3051\u308c\u3070\u3001\u55b6\u696d\u5de5\u6570\u304c\u5897\u3048\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u3002\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u4f01\u696d\u306f\u3001\u3053\u306e\u8cea\u3068\u91cf\u306e\u4e21\u65b9\u3092\u898b\u308b\u4ed5\u7d44\u307f\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BBM%E3%81%AE%E8%80%83%E3%81%88%E6%96%B9\"><\/span>BBM\u306e\u8003\u3048\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u91cf\u3092\u5897\u3084\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u6539\u5584\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u79fb\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u306e\u8003\u3048\u65b9\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u3042\u308b\u3002BBM\u3068\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306eICP\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BBM\uff08Balance Based Marketing\uff09\u3068\u306f\uff1f<\/span><\/div>\nBBM\uff08Balance Based Marketing\uff09\u3068\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306eICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u300c\u8cea\u300d\u3068\u300c\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u5f93\u6765\u306eABM\u304c\u8cea\u3092\u91cd\u8996\u3057\u3001LBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u304c\u91cf\u3092\u91cd\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BBM\u306f\u3069\u3061\u3089\u304b\u4e00\u65b9\u306b\u504f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u58f2\u4e0a\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u3002BBM\u3067\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3046\u3061ICP\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u300cICP\u7387\u300d\u3092\u6d3b\u7528\u3057\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u9032\u3081\u308b\u3002<br \/>\n<\/div>\n<p>\u5f93\u6765\u306eABM\u306f\u3001\u7279\u5b9a\u30a2\u30ab\u30a6\u30f3\u30c8\u3084\u91cd\u8981\u9867\u5ba2\u306b\u6df1\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u8cea\u91cd\u8996\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u3002\u4e00\u65b9\u3001LBM\u3084\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u80b2\u6210\u3092\u901a\u3058\u3066\u591a\u304f\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u751f\u307f\u51fa\u3059\u91cf\u91cd\u8996\u306e\u8003\u3048\u65b9\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u3069\u3061\u3089\u3082\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3042\u308b\u304c\u3001\u3069\u3061\u3089\u304b\u4e00\u65b9\u306b\u504f\u308b\u3068\u554f\u984c\u304c\u8d77\u304d\u308b\u3002\u8cea\u3060\u3051\u3092\u8ffd\u3046\u3068\u6848\u4ef6\u6570\u304c\u4e0d\u8db3\u3057\u3001\u91cf\u3060\u3051\u3092\u8ffd\u3046\u3068\u55b6\u696d\u304c\u75b2\u5f0a\u3057\u3066\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u3002BBM\u306f\u3001\u3053\u306e\u4e8c\u5206\u6cd5\u3092\u8d85\u3048\u3066\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<p>BBM\u3067\u306f\u3001\u307e\u305aICP\u3092\u5b9a\u7fa9\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5408\u610f\u3059\u308b\u3002\u6b21\u306b\u3001\u5404\u65bd\u7b56\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306eICP\u7387\u3092\u78ba\u8a8d\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u4ef6\u6570\u3068ICP\u7387\u306e\u4e21\u65b9\u3092\u898b\u306a\u304c\u3089\u3001\u65bd\u7b56\u3092\u8a55\u4fa1\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001SEO\u8a18\u4e8b\u306f\u6d41\u5165\u3068\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u5897\u3084\u3059\u5f79\u5272\u3092\u6301\u3064\u304c\u3001ICP\u7387\u304c\u4f4e\u3044\u306a\u3089\u30c6\u30fc\u30de\u3084CTA\u3092\u898b\u76f4\u3059\u3002\u5c55\u793a\u4f1a\u306f\u540d\u523a\u6570\u304c\u591a\u304f\u3066\u3082\u6848\u4ef6\u5316\u3057\u306a\u3044\u306a\u3089\u3001\u51fa\u5c55\u30c6\u30fc\u30de\u3001\u30d6\u30fc\u30b9\u8a34\u6c42\u3001\u30d5\u30a9\u30ed\u30fc\u57fa\u6e96\u3092\u898b\u76f4\u3059\u3002\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u53c2\u52a0\u8005\u6570\u304c\u5c11\u306a\u304f\u3066\u3082ICP\u7387\u304c\u9ad8\u3051\u308c\u3070\u3001\u55b6\u696d\u9023\u643a\u3092\u5f37\u3081\u308b\u4fa1\u5024\u304c\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001BBM\u3067\u306f\u55b6\u696d\u65b9\u91dd\u3084\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u3002\u58f2\u4e0a\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u6848\u4ef6\u6570\u304c\u8db3\u308a\u306a\u3044\u5834\u5408\u306f\u3001ICP\u6761\u4ef6\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u30ea\u30fc\u30c9\u91cf\u3092\u5897\u3084\u3059\u65bd\u7b56\u3092\u5f37\u5316\u3059\u308b\u3002\u55b6\u696d\u5de5\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001ICP\u7387\u3092\u9ad8\u3081\u3001\u512a\u5148\u9806\u4f4d\u3092\u7d5e\u308b\u3002\u65b0\u898f\u5e02\u5834\u3092\u958b\u62d3\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u65e2\u5b58ICP\u306b\u8fd1\u3044\u5468\u8fba\u5e02\u5834\u3092\u8a66\u3059\u3002\u3064\u307e\u308aBBM\u306f\u3001\u4e00\u5ea6\u6c7a\u3081\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u56fa\u5b9a\u3059\u308b\u8003\u3048\u65b9\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058\u6307\u6a19\u3092\u898b\u306a\u304c\u3089\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308b\u904b\u7528\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u4f01\u696d\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u3055\u3089\u306b\u5897\u3084\u3059\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u5fc5\u8981\u306a\u306e\u306f\u3001\u3069\u306e\u30ea\u30fc\u30c9\u304c\u58f2\u4e0a\u306b\u8fd1\u3044\u306e\u304b\u3001\u3069\u306e\u65bd\u7b56\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u9867\u5ba2\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u6bb5\u968e\u3067\u55b6\u696d\u5de5\u6570\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002BBM\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u3068\u3044\u3046\u91cf\u306e\u8a55\u4fa1\u306b\u52a0\u3048\u3066\u3001ICP\u7387\u3068\u3044\u3046\u8cea\u306e\u8a55\u4fa1\u3092\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u308b\u3002<\/p>\n<p>\u307e\u3068\u3081\u308b\u3068\u3001\u30ea\u30fc\u30c9\u304c\u5897\u3048\u3066\u3082\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u91cf\u3092\u5897\u3084\u3059\u3053\u3068\u81ea\u4f53\u3067\u306f\u306a\u304f\u3001\u91cf\u3060\u3051\u3092\u6210\u679c\u3068\u3057\u3066\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u3042\u308b\u3002\u30ea\u30fc\u30c9\u4ef6\u6570\u3001\u5546\u8ac7\u6570\u3001CV\u6570\u306f\u91cd\u8981\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u9867\u5ba2\u3092\u3069\u308c\u3060\u3051\u542b\u3093\u3067\u3044\u308b\u306e\u304b\u3001\u55b6\u696d\u304c\u8ffd\u3046\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30fc\u30c9\u306a\u306e\u304b\u3001\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u304b\u3092\u898b\u306a\u3051\u308c\u3070\u3001\u58f2\u4e0a\u8ca2\u732e\u306f\u898b\u3048\u306b\u304f\u3044\u3002ICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\u306e\u8003\u3048\u65b9\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3001\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u7b2c\u4e00\u6b69\u3067\u3042\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u7279\u306b\u30ea\u30fc\u30c9\u7372\u5f97\u4ef6\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5546\u8ac7\u5316\u3001\u53d7\u6ce8\u3001\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u304c\u4f38\u3073\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u5411\u3051\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002 \u30ea&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[203],"tags":[121,168,159],"class_list":["post-10904","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bbm","tag-121","tag-168","tag-159","article cf"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u837b\u91ce\u6c38\u7b56\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d6\u30ed\u30b0\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5\" \/>\n\t\t<meta property=\"og:description\" content=\"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\" \/>\n\t\t<meta property=\"fb:app_id\" content=\"201090973354188\" \/>\n\t\t<meta property=\"fb:admins\" content=\"100001866522133\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-28T04:50:49+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-28T05:21:00+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/threeview.aluha\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/threeview.aluha\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@aluha_threeview\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#article\",\"name\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\\uff5c\\u91cf\\u504f\\u91cd\\u306eBtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u898b\\u76f4\\u3059\\u65b9\\u6cd5\",\"headline\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\\uff5c\\u91cf\\u504f\\u91cd\\u306eBtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u898b\\u76f4\\u3059\\u65b9\\u6cd5\",\"author\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/archives\\\/author\\\/tv-blog-ogino#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/eye-2.jpg\",\"width\":640,\"height\":319,\"caption\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u305d\\u308c\\u306a\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\"},\"datePublished\":\"2026-07-28T13:50:49+09:00\",\"dateModified\":\"2026-07-28T14:21:00+09:00\",\"inLanguage\":\"ja\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#webpage\"},\"articleSection\":\"\\u30d0\\u30e9\\u30f3\\u30b9\\u30d9\\u30fc\\u30b9\\u30c9\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0, \\u30db\\u30c3\\u30c8\\u30ea\\u30fc\\u30c9, \\u5546\\u8ac7\\u7ba1\\u7406, \\u55b6\\u696d\\u9023\\u643a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp#listItem\",\"position\":1,\"name\":\"\\u30db\\u30fc\\u30e0\",\"item\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bbm#listItem\",\"name\":\"\\u30d0\\u30e9\\u30f3\\u30b9\\u30d9\\u30fc\\u30b9\\u30c9\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bbm#listItem\",\"position\":2,\"name\":\"\\u30d0\\u30e9\\u30f3\\u30b9\\u30d9\\u30fc\\u30b9\\u30c9\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\",\"item\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bbm\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#listItem\",\"name\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\\uff5c\\u91cf\\u504f\\u91cd\\u306eBtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u898b\\u76f4\\u3059\\u65b9\\u6cd5\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp#listItem\",\"name\":\"\\u30db\\u30fc\\u30e0\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#listItem\",\"position\":3,\"name\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\\uff5c\\u91cf\\u504f\\u91cd\\u306eBtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u898b\\u76f4\\u3059\\u65b9\\u6cd5\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bbm#listItem\",\"name\":\"\\u30d0\\u30e9\\u30f3\\u30b9\\u30d9\\u30fc\\u30b9\\u30c9\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/#organization\",\"name\":\"\\u682a\\u5f0f\\u4f1a\\u793eALUHA\",\"description\":\"BtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3084\\u55b6\\u696d\\u6226\\u7565\\u306b\\u95a2\\u3059\\u308b\\u30e1\\u30c7\\u30a3\\u30a2\",\"url\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/\",\"telephone\":\"+81762411012\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/threeview.aluha\",\"https:\\\/\\\/www.youtube.com\\\/@ALUHA-BtoBmarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/archives\\\/author\\\/tv-blog-ogino#author\",\"url\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/archives\\\/author\\\/tv-blog-ogino\",\"name\":\"\\u837b\\u91ce\\u6c38\\u7b56\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2bf3e24d0232d93177b36e88bd1d57bb241dc987b59fbf347ac622edd927de04?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"\\u837b\\u91ce\\u6c38\\u7b56\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/threeview.aluha\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@ALUHA-BtoBmarketing\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#webpage\",\"url\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales\",\"name\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\\uff5c\\u91cf\\u504f\\u91cd\\u306eBtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3092\\u898b\\u76f4\\u3059\\u65b9\\u6cd5\",\"description\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u539f\\u56e0\\u306f\\u3001\\u30ea\\u30fc\\u30c9\\u4ef6\\u6570\\u3092\\u91cd\\u8996\\u3057\\u3059\\u304e\\u308b\\u91cf\\u504f\\u91cd\\u306eBtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u306b\\u3042\\u308b\\u304b\\u3082\\u3057\\u308c\\u307e\\u305b\\u3093\\u3002\\u672c\\u8a18\\u4e8b\\u3067\\u306fICP\\u7387\\u3092\\u6d3b\\u7528\\u3057\\u3001BBM\\uff08Balance Based Marketing\\uff09\\u3067\\u8cea\\u3068\\u91cf\\u306e\\u30d0\\u30e9\\u30f3\\u30b9\\u3092\\u898b\\u76f4\\u3059\\u65b9\\u6cd5\\u3092\\u89e3\\u8aac\\u3057\\u307e\\u3059\\u3002\",\"inLanguage\":\"ja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/archives\\\/author\\\/tv-blog-ogino#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/archives\\\/author\\\/tv-blog-ogino#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/eye-2.jpg\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales\\\/#mainImage\",\"width\":640,\"height\":319,\"caption\":\"\\u30ea\\u30fc\\u30c9\\u306f\\u5897\\u3048\\u305f\\u305d\\u308c\\u306a\\u306e\\u306b\\u58f2\\u4e0a\\u304c\\u4f38\\u3073\\u306a\\u3044\\u7406\\u7531\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/bm\\\/why-leads-dont-increase-sales#mainImage\"},\"datePublished\":\"2026-07-28T13:50:49+09:00\",\"dateModified\":\"2026-07-28T14:21:00+09:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/#website\",\"url\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/\",\"name\":\"BtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u300cTHREE-VIEW\\u300d\",\"description\":\"BtoB\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3084\\u55b6\\u696d\\u6226\\u7565\\u306b\\u95a2\\u3059\\u308b\\u30e1\\u30c7\\u30a3\\u30a2\",\"inLanguage\":\"ja\",\"publisher\":{\"@id\":\"https:\\\/\\\/btobmarketing.aluha.net\\\/column-wp\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","canonical_url":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#article","name":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","headline":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","author":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/author\/tv-blog-ogino#author"},"publisher":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg","width":640,"height":319,"caption":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u305d\u308c\u306a\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531"},"datePublished":"2026-07-28T13:50:49+09:00","dateModified":"2026-07-28T14:21:00+09:00","inLanguage":"ja","mainEntityOfPage":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#webpage"},"isPartOf":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#webpage"},"articleSection":"\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0, \u30db\u30c3\u30c8\u30ea\u30fc\u30c9, \u5546\u8ac7\u7ba1\u7406, \u55b6\u696d\u9023\u643a"},{"@type":"BreadcrumbList","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp#listItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/btobmarketing.aluha.net\/column-wp","nextItem":{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bbm#listItem","name":"\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"}},{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bbm#listItem","position":2,"name":"\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0","item":"https:\/\/btobmarketing.aluha.net\/column-wp\/bbm","nextItem":{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#listItem","name":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5"},"previousItem":{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp#listItem","name":"\u30db\u30fc\u30e0"}},{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#listItem","position":3,"name":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","previousItem":{"@type":"ListItem","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bbm#listItem","name":"\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"}}]},{"@type":"Organization","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/#organization","name":"\u682a\u5f0f\u4f1a\u793eALUHA","description":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306b\u95a2\u3059\u308b\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/btobmarketing.aluha.net\/column-wp\/","telephone":"+81762411012","sameAs":["https:\/\/www.facebook.com\/threeview.aluha","https:\/\/www.youtube.com\/@ALUHA-BtoBmarketing"]},{"@type":"Person","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/author\/tv-blog-ogino#author","url":"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/author\/tv-blog-ogino","name":"\u837b\u91ce\u6c38\u7b56","image":{"@type":"ImageObject","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/2bf3e24d0232d93177b36e88bd1d57bb241dc987b59fbf347ac622edd927de04?s=96&d=mm&r=g","width":96,"height":96,"caption":"\u837b\u91ce\u6c38\u7b56"},"sameAs":["https:\/\/www.facebook.com\/threeview.aluha\/","https:\/\/www.youtube.com\/@ALUHA-BtoBmarketing"]},{"@type":"WebPage","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#webpage","url":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales","name":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","inLanguage":"ja","isPartOf":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/#website"},"breadcrumb":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#breadcrumblist"},"author":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/author\/tv-blog-ogino#author"},"creator":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/archives\/author\/tv-blog-ogino#author"},"image":{"@type":"ImageObject","url":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales\/#mainImage","width":640,"height":319,"caption":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u305d\u308c\u306a\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531"},"primaryImageOfPage":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales#mainImage"},"datePublished":"2026-07-28T13:50:49+09:00","dateModified":"2026-07-28T14:21:00+09:00"},{"@type":"WebSite","@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/#website","url":"https:\/\/btobmarketing.aluha.net\/column-wp\/","name":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300cTHREE-VIEW\u300d","description":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306b\u95a2\u3059\u308b\u30e1\u30c7\u30a3\u30a2","inLanguage":"ja","publisher":{"@id":"https:\/\/btobmarketing.aluha.net\/column-wp\/#organization"}}]},"og:locale":"ja_JP","og:site_name":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d6\u30ed\u30b0","og:type":"article","og:title":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","og:description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","og:url":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales","fb:app_id":"201090973354188","fb:admins":"100001866522133","og:image":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg","og:image:secure_url":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg","og:image:width":640,"og:image:height":319,"article:published_time":"2026-07-28T04:50:49+00:00","article:modified_time":"2026-07-28T05:21:00+00:00","article:publisher":"https:\/\/www.facebook.com\/threeview.aluha","article:author":"https:\/\/www.facebook.com\/threeview.aluha\/","twitter:card":"summary_large_image","twitter:site":"@aluha_threeview","twitter:title":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","twitter:description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","twitter:image":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/07\/eye-2.jpg"},"aioseo_meta_data":{"post_id":"10904","title":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","og_description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","twitter_description":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306fICP\u7387\u3092\u6d3b\u7528\u3057\u3001BBM\uff08Balance Based Marketing\uff09\u3067\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u76f4\u3059\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":0,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-07-28 04:43:15","updated":"2026-07-28 05:21:01","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\" title=\"\u30db\u30fc\u30e0\">\u30db\u30fc\u30e0<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bbm\" title=\"\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\">\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"\u30db\u30fc\u30e0","link":"https:\/\/btobmarketing.aluha.net\/column-wp"},{"label":"\u30d0\u30e9\u30f3\u30b9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bbm"},{"label":"\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\uff5c\u91cf\u504f\u91cd\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u65b9\u6cd5","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-leads-dont-increase-sales"}],"modified_by":"\u837b\u91ce\u6c38\u7b56","_links":{"self":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/10904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/comments?post=10904"}],"version-history":[{"count":1,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/10904\/revisions"}],"predecessor-version":[{"id":10905,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/posts\/10904\/revisions\/10905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media\/10906"}],"wp:attachment":[{"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/media?parent=10904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/categories?post=10904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-json\/wp\/v2\/tags?post=10904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}