{"id":10899,"date":"2026-07-28T11:33:54","date_gmt":"2026-07-28T02:33:54","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=10899"},"modified":"2026-07-28T14:20:55","modified_gmt":"2026-07-28T05:20:55","slug":"%e5%96%b6%e6%a5%ad%e3%81%8c%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%aa%e3%83%bc%e3%83%89%e3%82%92%e8%bf%bd%e3%82%8f%e3%81%aa%e3%81%84%e7%90%86%e7%94%b1%ef%bd%9cbt","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/why-sales-ignore-leads","title":{"rendered":"\u55b6\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u3044\u7406\u7531\uff5cBtoB\u3067\u3088\u304f\u3042\u308b\u539f\u56e0\u3068\u6539\u5584\u7b56"},"content":{"rendered":"<p>\u3053\u306e\u30b3\u30e9\u30e0\u306f\u3001\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u7279\u306b\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u55b6\u696d\u90e8\u9580\u304c\u30ea\u30fc\u30c9\u3092\u5341\u5206\u306b\u8ffd\u3063\u3066\u304f\u308c\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u5411\u3051\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u55b6\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u3044\u539f\u56e0\u306f\u3001\u55b6\u696d\u306e\u610f\u6b32\u4e0d\u8db3\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3068\u55b6\u696d\u304c\u6c42\u3081\u308b\u9867\u5ba2\u50cf\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u90e8\u9580\u9593\u3067\u5408\u610f\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3060\u3051\u3092KPI\u306b\u3057\u3066\u8cea\u3092\u8a55\u4fa1\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u672c\u8cea\u7684\u306a\u539f\u56e0\u3067\u3042\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u3053\u306e\u8ab2\u984c\u3092ICP\u306e\u5b9a\u7fa9\u3068\u90e8\u9580\u9593\u5408\u610f\u306b\u3088\u3063\u3066\u6574\u7406\u3057\u3001\u3055\u3089\u306b<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u304c\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u3044\u554f\u984c\u306e\u4e2d\u5fc3\u306b\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a8d\u8b58\u5dee\u304c\u3042\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u305f\u6642\u70b9\u3067\u4e00\u5b9a\u306e\u6210\u679c\u304c\u51fa\u305f\u3068\u8003\u3048\u3084\u3059\u3044\u3002\u7279\u306bWeb\u65bd\u7b56\u3084\u5c55\u793a\u4f1a\u65bd\u7b56\u3001\u30bb\u30df\u30ca\u30fc\u65bd\u7b56\u3067\u306f\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3001CV\u6570\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u6570\u3001\u5546\u8ac7\u4f9d\u983c\u6570\u306a\u3069\u3092\u6210\u679c\u3068\u3057\u3066\u5831\u544a\u3057\u3084\u3059\u3044\u3002\u4e00\u65b9\u3067\u55b6\u696d\u90e8\u9580\u306f\u3001\u58f2\u4e0a\u3084\u53d7\u6ce8\u306b\u8fd1\u3044\u304b\u3069\u3046\u304b\u3092\u91cd\u8996\u3059\u308b\u3002\u55b6\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u9023\u7d61\u304c\u53d6\u308c\u308b\u304b\u3001\u5177\u4f53\u7684\u306a\u8ab2\u984c\u304c\u3042\u308b\u304b\u3001\u4e88\u7b97\u3084\u5c0e\u5165\u6642\u671f\u304c\u3042\u308b\u304b\u3001\u81ea\u793e\u5546\u6750\u3068\u306e\u76f8\u6027\u304c\u826f\u3044\u304b\u3001\u5c06\u6765\u7684\u306aLTV\u304c\u9ad8\u3044\u304b\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u91cf\u3092\u91cd\u8996\u3057\u3001\u55b6\u696d\u306f\u8cea\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u3082\u3061\u308d\u3093\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u8cea\u3092\u8efd\u8996\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u58f2\u4e0a\u307e\u3067\u306e\u8ddd\u96e2\u304c\u9577\u304f\u3001\u77ed\u671f\u7684\u306b\u306f\u4ef6\u6570\u3067\u8a55\u4fa1\u3055\u308c\u3084\u3059\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u610f\u56f3\u305b\u305a\u91cf\u306b\u5bc4\u308b\u3002\u55b6\u696d\u306f\u58f2\u4e0a\u8cac\u4efb\u3092\u6301\u3064\u305f\u3081\u3001\u53d7\u6ce8\u78ba\u5ea6\u3084\u6848\u4ef6\u898f\u6a21\u306b\u5bc4\u308b\u3002\u3053\u306e\u69cb\u9020\u7684\u306a\u9055\u3044\u3092\u7406\u89e3\u3057\u306a\u3044\u307e\u307e\u300c\u55b6\u696d\u304c\u8ffd\u308f\u306a\u3044\u300d\u300c\u30de\u30fc\u30b1\u306e\u30ea\u30fc\u30c9\u306f\u60aa\u3044\u300d\u3068\u8a00\u3044\u5408\u3063\u3066\u3082\u3001\u6539\u5584\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044\u3002<\/p>\n<p>\u3055\u3089\u306b\u554f\u984c\u3092\u8907\u96d1\u306b\u3059\u308b\u306e\u306f\u3001\u55b6\u696d\u90e8\u9580\u306e\u4e2d\u3067\u3082\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u304c\u63fa\u308c\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3042\u308b\u55b6\u696d\u306f\u5927\u53e3\u9867\u5ba2\u3092\u91cd\u8996\u3057\u3001\u5225\u306e\u55b6\u696d\u306f\u77ed\u671f\u3067\u53d7\u6ce8\u3067\u304d\u308b\u6848\u4ef6\u3092\u91cd\u8996\u3059\u308b\u3002\u55b6\u696d\u90e8\u9577\u306e\u65b9\u91dd\u5909\u66f4\u3001\u58f2\u4e0a\u9032\u6357\u3001\u671f\u672b\u306e\u72b6\u6cc1\u3001\u62c5\u5f53\u30a8\u30ea\u30a2\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u3088\u3063\u3066\u3082\u3001\u6c42\u3081\u308b\u30ea\u30fc\u30c9\u306f\u5909\u308f\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u305d\u306e\u5909\u5316\u3092\u628a\u63e1\u3057\u306a\u3044\u307e\u307e\u30ea\u30fc\u30c9\u3092\u4f5c\u308a\u7d9a\u3051\u308b\u3068\u3001\u55b6\u696d\u3068\u306e\u30ba\u30ec\u306f\u3055\u3089\u306b\u5927\u304d\u304f\u306a\u308b\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a8d\u8b58\u5dee\u3092\u57cb\u3081\u308b\u306b\u306f\u3001\u5358\u306b\u5b9a\u4f8b\u4f1a\u8b70\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308b\u3002\u5fc5\u8981\u306a\u306e\u306f\u3001\u4e21\u90e8\u9580\u304c\u5171\u901a\u3067\u4f7f\u3048\u308b\u300c\u8cea\u306e\u9ad8\u3044\u9867\u5ba2\u300d\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u300d\u306e\u5b9a\u7fa9\u3067\u3042\u308b\u3002\u3053\u308c\u304c\u306a\u3051\u308c\u3070\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u306b\u95a2\u3059\u308b\u4f1a\u8a71\u306f\u611f\u899a\u8ad6\u306b\u306a\u308a\u3084\u3059\u3044\u3002\u55b6\u696d\u306f\u300c\u8cea\u304c\u60aa\u3044\u300d\u3068\u8a00\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u4ef6\u6570\u306f\u51fa\u3057\u3066\u3044\u308b\u300d\u3068\u8a00\u3046\u3002\u4e21\u8005\u306e\u9593\u306b\u5171\u901a\u306e\u5224\u65ad\u57fa\u6e96\u304c\u306a\u3044\u305f\u3081\u3001\u8b70\u8ad6\u304c\u5e73\u884c\u7dda\u306b\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ICP%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span>ICP\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u306e\u8a8d\u8b58\u5dee\u3092\u89e3\u6d88\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304cICP\u3067\u3042\u308b\u3002ICP\u3068\u306fIdeal Customer Profile\u306e\u7565\u3067\u3042\u308a\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u610f\u5473\u3059\u308b\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bICP\u306f\u3001\u5358\u306a\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u30ea\u30b9\u30c8\u3067\u306f\u306a\u3044\u3002\u81ea\u793e\u5546\u6750\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3084\u3059\u3044\u9867\u5ba2\u306e\u6761\u4ef6\u3092\u660e\u6587\u5316\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u3068\u306f\uff1f<\/span><\/div>\nICP\uff08Ideal Customer Profile\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u304b\u3064\u53d7\u6ce8\u5f8c\u306b\u9ad8\u3044LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068\u3067\u3042\u308b\u3002BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u304c\u540c\u3058\u55b6\u696d\u4fa1\u5024\u3092\u6301\u3064\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u5c0e\u5165\u76ee\u7684\u3001\u8ab2\u984c\u3001\u4e88\u7b97\u3001\u610f\u601d\u6c7a\u5b9a\u4f53\u5236\u306a\u3069\u306e\u6761\u4ef6\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u3068\u306e\u76f8\u6027\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002ICP\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u3092\u91cd\u70b9\u7684\u306b\u7372\u5f97\u30fb\u80b2\u6210\u3059\u3079\u304d\u304b\u300d\u3092\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u3068\u306a\u308b\u3002<br \/>\n<\/div>\n<p>\u55b6\u696d\u304c\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u3044\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058ICP\u3092\u5171\u6709\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3069\u306e\u696d\u754c\u3092\u91cd\u8996\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u4f01\u696d\u898f\u6a21\u3092\u72d9\u3046\u306e\u304b\u3001\u3069\u306e\u90e8\u9580\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4e0e\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u6301\u3064\u4f01\u696d\u3068\u76f8\u6027\u304c\u826f\u3044\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u5bfe\u8c61\u5916\u3068\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u8a2d\u8a08\u6bb5\u968e\u304b\u3089\u55b6\u696d\u304c\u6c42\u3081\u308b\u9867\u5ba2\u306b\u8fd1\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>ICP\u3092\u5b9a\u7fa9\u3059\u308b\u3068\u3001\u30ea\u30fc\u30c9\u306e\u8a55\u4fa1\u8ef8\u3082\u5909\u308f\u308b\u3002\u5358\u306b\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u304b\u3069\u3046\u304b\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u4f01\u696d\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u540c\u3058\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u3082\u3001\u72d9\u3063\u3066\u3044\u308b\u696d\u754c\u306e\u4e2d\u5805\u4ee5\u4e0a\u306e\u88fd\u9020\u696d\u3067\u3001\u81ea\u793e\u5546\u6750\u3068\u76f8\u6027\u306e\u826f\u3044\u6280\u8853\u8ab2\u984c\u3092\u6301\u3064\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u55b6\u696d\u304c\u8ffd\u3046\u4fa1\u5024\u306f\u9ad8\u3044\u3002\u4e00\u65b9\u3067\u3001\u72d9\u3063\u3066\u3044\u306a\u3044\u696d\u754c\u3084\u60c5\u5831\u53ce\u96c6\u3060\u3051\u306e\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u512a\u5148\u9806\u4f4d\u306f\u4e0b\u304c\u308b\u3002\u3053\u306e\u533a\u5225\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u3082\u3001\u55b6\u696d\u306e\u30d5\u30a9\u30ed\u30fc\u52b9\u7387\u306f\u5927\u304d\u304f\u5909\u308f\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001ICP\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6539\u5584\u306b\u3082\u4f7f\u3048\u308b\u3002\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304cICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc\u304c\u55b6\u696d\u306b\u6b53\u8fce\u3055\u308c\u308b\u30ea\u30fc\u30c9\u3092\u751f\u3093\u3067\u3044\u308b\u304b\u3001\u3069\u306e\u5e83\u544a\u30ad\u30fc\u30ef\u30fc\u30c9\u304cICP\u5916\u306e\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3067\u304d\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4ef6\u6570\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u304c\u8ffd\u3044\u305f\u304f\u306a\u308b\u30ea\u30fc\u30c9\u306e\u5272\u5408\u3092\u6539\u5584\u3067\u304d\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BBM%E3%81%AB%E3%82%88%E3%82%8B%E6%94%B9%E5%96%84%E6%96%B9%E6%B3%95\"><\/span>BBM\u306b\u3088\u308b\u6539\u5584\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u3092\u8ffd\u308f\u306a\u3044\u554f\u984c\u306f\u3001ICP\u3092\u5b9a\u7fa9\u3059\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u306b\u89e3\u6c7a\u3057\u306a\u3044\u3002ICP\u3092\u5b9a\u7fa9\u3057\u305f\u4e0a\u3067\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u3053\u3067\u6709\u52b9\u306b\u306a\u308b\u306e\u304c<a href=\"https:\/\/btobmarketing.aluha.net\/consulting\/bbm\/\">BBM\uff08Balance Based Marketing\uff09<\/a>\u3067\u3042\u308b\u3002BBM\u3068\u306f\u3001ICP\u3092\u5b9a\u7fa9\u3057\u3066\u90e8\u9580\u9593\u3067\u5408\u610f\u3057\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308b\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>BBM\uff08Balance Based Marketing\uff09\u3068\u306f\uff1f<\/span><\/div>\nBBM\uff08Balance Based Marketing\uff09\u3068\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5171\u901a\u306eICP\uff08\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff09\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u306e\u300c\u8cea\u300d\u3068\u300c\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u5f93\u6765\u306eABM\u304c\u8cea\u3092\u91cd\u8996\u3057\u3001LBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u304c\u91cf\u3092\u91cd\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BBM\u306f\u3069\u3061\u3089\u304b\u4e00\u65b9\u306b\u504f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u8ffd\u6c42\u3059\u308b\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u58f2\u4e0a\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u3002BBM\u3067\u306f\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3046\u3061ICP\u306b\u8a72\u5f53\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u300cICP\u7387\u300d\u3092\u6d3b\u7528\u3057\u3001\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u9032\u3081\u308b\u3002<br \/>\n<\/div>\n<p>BBM\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u8cea\u3060\u3051\u3092\u8ffd\u3046\u3053\u3068\u3067\u3082\u3001\u91cf\u3060\u3051\u3092\u8ffd\u3046\u3053\u3068\u3067\u3082\u306a\u3044\u3002\u55b6\u696d\u304c\u8ffd\u3044\u305f\u304f\u306a\u308b\u9ad8\u54c1\u8cea\u306a\u30ea\u30fc\u30c9\u3060\u3051\u3092\u72d9\u3048\u3070\u3001\u6848\u4ef6\u6570\u304c\u4e0d\u8db3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u4e00\u65b9\u3067\u3001\u30ea\u30fc\u30c9\u4ef6\u6570\u3060\u3051\u3092\u5897\u3084\u305b\u3070\u3001\u55b6\u696d\u304c\u8ffd\u3044\u304d\u308c\u306a\u3044\u3001\u5546\u8ac7\u5316\u3057\u306a\u3044\u3001\u53d7\u6ce8\u3057\u3066\u3082LTV\u304c\u4f4e\u3044\u3068\u3044\u3046\u554f\u984c\u304c\u8d77\u304d\u308b\u3002BBM\u3067\u306f\u3001ICP\u306b\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u3068\u975eICP\u30ea\u30fc\u30c9\u306e\u5272\u5408\u3001\u3059\u306a\u308f\u3061ICP\u7387\u3092\u898b\u306a\u304c\u3089\u3001\u73fe\u5728\u306e\u65bd\u7b56\u304c\u8cea\u306b\u5bc4\u308a\u3059\u304e\u3066\u3044\u308b\u306e\u304b\u3001\u91cf\u306b\u5bc4\u308a\u3059\u304e\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3002<\/p>\n<div class=\"c_box intitle blue_box\"><div class=\"box_title\"><span>ICP\u7387\uff08Ideal Customer Profile Rate\uff09\u3068\u306f<\/span><\/div>\nICP\u7387\uff08Ideal Customer Profile 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Based Marketing\uff09\u3067\u306f\u3001\u3053\u306eICP\u7387\u3092\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5171\u901aKPI\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u8abf\u6574\u3059\u308b\u3002<br 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