{"id":10829,"date":"2026-06-18T11:28:39","date_gmt":"2026-06-18T02:28:39","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=10829"},"modified":"2026-06-20T11:33:05","modified_gmt":"2026-06-20T02:33:05","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e6%88%a6%e7%95%a5%e8%a8%ad%e8%a8%88%e3%81%8c%e3%82%ba%e3%83%ac%e3%81%a6%e3%81%84%e3%81%aa%e3%81%84%e3%81%8b%ef%bc%9f4","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/btob-marketing-strategy-value-definition-4quadrant-diagnosis","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u8a2d\u8a08\u304c\u30ba\u30ec\u3066\u3044\u306a\u3044\u304b\uff1f4\u3064\u306e\u30bf\u30a4\u30d7\u3067\u8a3a\u65ad"},"content":{"rendered":"<p>\u672c\u8a18\u4e8b\u306f\u3001\u5c55\u793a\u4f1a\u3001\u30bb\u30df\u30ca\u30fc\u3001WEB\u3001MA\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u3092\u9032\u3081\u3066\u3044\u308b\u306e\u306b\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u2014\u2014\u305d\u3093\u306a\u30e2\u30e4\u30e2\u30e4\u3092\u62b1\u3048\u3066\u3044\u308b\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046BtoB\u4f01\u696d\uff08\u88fd\u9020\u696d\u3084IT\u4f01\u696d\uff09\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u5411\u3051\u305f\u30b3\u30e9\u30e0\u3067\u3042\u308b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u539f\u56e0\u3092\u300c\u4fa1\u5024\u5b9a\u7fa9\u306e\u30ba\u30ec\u300d\u3068\u3044\u3046\u89b3\u70b9\u304b\u30894\u3064\u306e\u30bf\u30a4\u30d7\u306b\u6574\u7406\u3057\u3066\u3044\u308b\u3002\u81ea\u793e\u304c\u3069\u306e\u72b6\u614b\u306b\u3042\u308b\u306e\u304b\u3092\u8a3a\u65ad\u3057\u306a\u304c\u3089\u3001\u300c\u3060\u304b\u3089\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u306e\u304b\u300d\u3068\u8179\u843d\u3061\u3057\u3001\u6b21\u306b\u4f55\u3092\u898b\u76f4\u3059\u3079\u304d\u304b\u306e\u5224\u65ad\u8ef8\u3092\u3053\u306e\u8a18\u4e8b\u3067\u5f97\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u5e78\u3044\u3060\u3002<\/p>\n<div 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class=\"ez-toc-section\" id=\"BtoB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%88%A6%E7%95%A5%E8%A8%AD%E8%A8%88%E3%81%8C%E3%82%BA%E3%83%AC%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E3%81%8B%EF%BC%9F%E3%82%92%E5%88%A4%E6%96%AD%E3%81%99%E3%82%8B%EF%BC%94%E8%B1%A1%E9%99%90\"><\/span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u8a2d\u8a08\u304c\u30ba\u30ec\u3066\u3044\u306a\u3044\u304b\uff1f\u3092\u5224\u65ad\u3059\u308b\uff14\u8c61\u9650<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ALUHA\u306f2008\u5e74\u4ee5\u964d\u3001\u6280\u8853\u7cfb\u5546\u6750\u3092\u6271\u3046\u591a\u304f\u306eBtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u5b9a\u7fa9\u3092\u652f\u63f4\u3057\u3066\u304d\u305f\u3002\u305d\u306e\u4e2d\u3067\u898b\u3048\u3066\u304d\u305f\u306e\u306f\u3001\u6210\u679c\u304c\u51fa\u306a\u3044\u539f\u56e0\u306f\u65bd\u7b56\u4e0d\u8db3\u3067\u306f\u306a\u304f\u3001\u300c\u4fa1\u5024\u306e\u6349\u3048\u65b9\u306e\u30ba\u30ec\u300d\u3068\u3044\u3046\u5171\u901a\u69cb\u9020\u3067\u3042\u308b\u3002\u9867\u5ba2\u3092\u898b\u3066\u3044\u308b\u3064\u3082\u308a\u3067\u3082\u793e\u5185\u4e8b\u60c5\u306b\u5f15\u3063\u5f35\u3089\u308c\u3066\u3044\u305f\u308a\u3001\u6b63\u3057\u3044\u8aac\u660e\u3092\u3057\u3066\u3044\u308b\u306e\u306b\u4f1d\u308f\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u30ba\u30ec\u306f\u5927\u304d\u304f4\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3067\u304d\u308b\u3002\u305d\u308c\u304c\u4ee5\u4e0b\u306e\uff14\u8c61\u9650\u3060\u3002<\/p>\n<div id=\"attachment_10833\" style=\"width: 1262px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10833\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/img01.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u8a2d\u8a08\u304c\u30ba\u30ec\u3066\u3044\u306a\u3044\u304b\uff1f\u3092\u5224\u65ad\u3059\u308b\uff14\u8c61\u9650\" width=\"1252\" height=\"870\" class=\"size-full wp-image-10833\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/img01.jpg 1252w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/img01-300x208.jpg 300w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/img01-1024x712.jpg 1024w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/img01-768x534.jpg 768w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/img01-718x499.jpg 718w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><p id=\"caption-attachment-10833\" class=\"wp-caption-text\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u8a2d\u8a08\u304c\u30ba\u30ec\u3066\u3044\u306a\u3044\u304b\uff1f\u3092\u5224\u65ad\u3059\u308b\uff14\u8c61\u9650<\/p><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:46px;min-height:32px;line-height:32px\"><i class=\"sui sui-arrow-right\" style=\"font-size:32px;color:#333\"><\/i> \u7e26\u8ef8\uff1a\u300c\u9867\u5ba2\u7406\u89e3\u304c\u6df1\u3044\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:46px\">\n\u9867\u5ba2\u7406\u89e3\u304c\u6df1\u3044\u3068\u306f\u3001\u8868\u9762\u7684\u306a\u30cb\u30fc\u30ba\u3067\u306f\u306a\u304f\u3001\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3084\u767a\u751f\u3057\u3066\u3044\u308b\u8ab2\u984c\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u6d41\u308c\u307e\u3067\u628a\u63e1\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u3002<br \/>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:46px;min-height:32px;line-height:32px\"><i class=\"sui sui-arrow-right\" style=\"font-size:32px;color:#333\"><\/i> \u7e26\u8ef8\uff1a\u300c\u9867\u5ba2\u7406\u89e3\u304c\u6d45\u3044\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:46px\">\n\u9867\u5ba2\u7406\u89e3\u304c\u6d45\u3044\u3068\u306f\u3001\u300c\u52b9\u7387\u5316\u3057\u305f\u3044\u300d\u300cDX\u3057\u305f\u3044\u300d\u306a\u3069\u306e\u8868\u9762\u7684\u306a\u8981\u671b\u306b\u3068\u3069\u307e\u308a\u3001\u5177\u4f53\u7684\u306a\u696d\u52d9\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u5b9f\u614b\u307e\u3067\u8e0f\u307f\u8fbc\u3081\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3042\u308b\u3002<br \/>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:46px;min-height:32px;line-height:32px\"><i class=\"sui sui-arrow-right\" style=\"font-size:32px;color:#333\"><\/i> \u6a2a\u8ef8\uff1a\u300c\u793e\u5185\u90fd\u5408\u512a\u5148\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:46px\">\n\u793e\u5185\u90fd\u5408\u512a\u5148\u3068\u306f\u3001\u4fa1\u5024\u306e\u5b9a\u7fa9\u304c\u9867\u5ba2\u3067\u306f\u306a\u304f\u81ea\u793e\u306e\u4e8b\u60c5\u304b\u3089\u6c7a\u307e\u308b\u72b6\u614b\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u300c\u3053\u306e\u88fd\u54c1\u3092\u58f2\u308a\u305f\u3044\u300d\u300c\u65b0\u6a5f\u80fd\u3092\u524d\u9762\u306b\u51fa\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u610f\u56f3\u304c\u512a\u5148\u3055\u308c\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3088\u308a\u3082\u88fd\u54c1\u7279\u5fb4\u3084\u6280\u8853\u8aac\u660e\u304c\u4e2d\u5fc3\u306b\u306a\u308b\u72b6\u614b\u3092\u6307\u3059\u3002<br \/>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:46px;min-height:32px;line-height:32px\"><i class=\"sui sui-arrow-right\" style=\"font-size:32px;color:#333\"><\/i> \u6a2a\u8ef8\uff1a\u300c\u9867\u5ba2\u512a\u5148\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:46px\">\n\u9867\u5ba2\u512a\u5148\u3068\u306f\u3001\u4fa1\u5024\u306e\u5b9a\u7fa9\u304c\u9867\u5ba2\u306e\u696d\u52d9\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u57fa\u6e96\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u300c\u3053\u306e\u6a5f\u80fd\u300d\u3067\u306f\u306a\u304f\u300c\u5c0e\u5165\u3059\u308b\u3068\u3069\u306e\u696d\u52d9\u304c\u3069\u3046\u5909\u308f\u308b\u304b\u300d\u3092\u8d77\u70b9\u306b\u8aac\u660e\u3055\u308c\u3001\u9867\u5ba2\u306e\u4f1a\u8b70\u3067\u305d\u306e\u307e\u307e\u4f7f\u3048\u308b\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u3002<br \/>\n<\/div><\/div>\n<p>\u3067\u306f\u3001\u3053\u306e\uff14\u8c61\u9650\u306e\u305d\u308c\u305e\u308c\u306e\u30bf\u30a4\u30d7\u306e\u8a73\u7d30\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u5fa1\u793e\u306f\u3069\u306e\u30bf\u30a4\u30d7\u304b\u3001\u8aad\u307f\u306a\u304c\u3089\u691c\u8a0e\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<div data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u6574\u7406\u30b7\u30fc\u30c8\u300c\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/problem-priority-sheet.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u6574\u7406\u30b7\u30fc\u30c8\uff5c\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u30b7\u30fc\u30c8\" width=\"500\" height=\"257\" class=\"size-full wp-image-10818\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/problem-priority-sheet.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/problem-priority-sheet-300x154.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3010\u6226\u7565\u3011\u30fb\u3010\u4ed5\u7d44\u307f\u3011\u30fb\u3010\u5b9f\u884c\u3011\u30fb\u3010\u4f53\u5236\u3011\u30fb\u3010\u512a\u5148\u9806\u4f4d\u3011\u306e5\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u89e3\u3057\u3066\u3001\u5fa1\u793e\u306e\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u30b7\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n<\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r48\/\">\u8ab2\u984c\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u306e\uff13\u624b\u6cd5\uff08ABM\u30fbBBM\u30fbLBM\uff09\u5165\u9580\u66f8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u91cd\u8996\u3059\u308bABM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r07\/\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u300c\u8cea\u3068\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308bBBM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r09\/\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u91cf\u3092\u91cd\u8996\u3059\u308bLBM\u5165\u9580\u66f8<\/a>\n<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h3>\u30bf\u30a4\u30d7\uff11\uff1a\u6280\u8853\u6700\u9069\u578b<\/h3>\n<p>\u6280\u8853\u6700\u9069\u578b\u3068\u306f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u306f\u3042\u308b\u7a0b\u5ea6\u6349\u3048\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u6700\u7d42\u7684\u306a\u4fa1\u5024\u5b9a\u7fa9\u304c\u300c\u81ea\u793e\u6280\u8853\u306e\u512a\u4f4d\u6027\u300d\u3084\u300c\u6a5f\u80fd\u306e\u9ad8\u3055\u300d\u306b\u623b\u3063\u3066\u3057\u307e\u3046\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u56f0\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u8a2d\u8a08\u5909\u66f4\u306e\u305f\u3073\u306b\u73fe\u5834\u78ba\u8a8d\u304c\u5897\u3048\u3066\u610f\u601d\u6c7a\u5b9a\u304c\u9045\u308c\u308b\u3053\u3068\u306a\u306e\u306b\u3001\u63d0\u6848\u8cc7\u6599\u3067\u306f\u300c\u9ad8\u7cbe\u5ea6\u300d\u300c\u9ad8\u901f\u51e6\u7406\u300d\u300c\u72ec\u81ea\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u300d\u3068\u3044\u3063\u305f\u8aac\u660e\u304c\u524d\u9762\u306b\u51fa\u308b\u3002\u5c55\u793a\u4f1a\u3067\u3082\u3001\u6765\u5834\u8005\u306f\u300c\u305d\u308c\u3067\u4f55\u304c\u697d\u306b\u306a\u308b\u306e\u304b\u300d\u3092\u77e5\u308a\u305f\u3044\u306e\u306b\u3001\u6280\u8853\u89e3\u8aac\u30d1\u30cd\u30eb\u3070\u304b\u308a\u304c\u4e26\u3076\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u62c5\u5f53\u3068\u3057\u3066\u306f\u300c\u305f\u3076\u3093\u8ad6\u70b9\u306f\u305d\u3053\u3067\u306f\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u3066\u3082\u3001\u958b\u767a\u90e8\u9580\u3084\u4e8b\u696d\u90e8\u304b\u3089\u300c\u305b\u3063\u304b\u304f\u306e\u5f37\u307f\u306a\u306e\u3060\u304b\u3089\u3082\u3063\u3068\u6280\u8853\u3092\u62bc\u3057\u3066\u307b\u3057\u3044\u300d\u3068\u8a00\u308f\u308c\u3001\u7d50\u5c40\u3044\u3064\u3082\u306e\u69cb\u6210\u306b\u623b\u308b\u3002\u7d50\u679c\u3001\u5185\u5bb9\u306f\u6b63\u3057\u305d\u3046\u306b\u898b\u3048\u308b\u304c\u3001\u9867\u5ba2\u306e\u4f1a\u8b70\u3067\u306f\u4f7f\u308f\u308c\u305a\u3001\u300c\u3059\u3054\u3044\u6280\u8853\u3067\u3059\u306d\u300d\u3067\u7d42\u308f\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u6765\u3066\u3082\u5546\u8ac7\u304c\u524d\u306b\u9032\u307f\u306b\u304f\u304f\u3001\u52aa\u529b\u3057\u3066\u8cc7\u6599\u3084\u8a18\u4e8b\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u4fa1\u5024\u304c\u5224\u65ad\u6750\u6599\u3068\u3057\u3066\u6210\u7acb\u3057\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<h3>\u30bf\u30a4\u30d7\uff12\uff1a\u9867\u5ba2\u8d77\u70b9\u578b<\/h3>\n<p>\u9867\u5ba2\u8d77\u70b9\u578b\u3068\u306f\u3001\u4fa1\u5024\u306e\u5b9a\u7fa9\u304c\u300c\u81ea\u793e\u304c\u4f55\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u306e\u696d\u52d9\u30fb\u5224\u65ad\u30fb\u6210\u679c\u304c\u3069\u3046\u5909\u308f\u308b\u304b\u300d\u304b\u3089\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001IT\u5546\u6750\u3067\u3042\u308c\u3070\u300cAI\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u308b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u554f\u3044\u5408\u308f\u305b\u4e00\u6b21\u5bfe\u5fdc\u306e\u5c5e\u4eba\u5316\u3092\u6e1b\u3089\u3057\u3001\u62c5\u5f53\u8005\u3054\u3068\u306e\u5dee\u3092\u7e2e\u3081\u3089\u308c\u308b\u300d\u3068\u8a00\u3048\u308b\u72b6\u614b\u3067\u3042\u308b\u3002\u88fd\u9020\u696d\u5411\u3051\u306a\u3089\u300c\u9ad8\u6027\u80fd\u30bb\u30f3\u30b5\u30fc\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u7570\u5e38\u691c\u77e5\u306e\u898b\u9003\u3057\u3092\u6e1b\u3089\u3057\u3001\u54c1\u8cea\u90e8\u9580\u306e\u78ba\u8a8d\u5de5\u6570\u3092\u6e1b\u3089\u305b\u308b\u300d\u3068\u8868\u73fe\u3067\u304d\u308b\u3002<\/p>\n<p>\u8cc7\u6599\u306e\u9806\u756a\u3082\u3001\u81ea\u793e\u7d39\u4ecb\u3084\u6a5f\u80fd\u8aac\u660e\u304b\u3089\u59cb\u307e\u3089\u305a\u3001\u9867\u5ba2\u306e\u73fe\u5834\u3067\u8d77\u304d\u3066\u3044\u308b\u30e0\u30c0\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u6b62\u307e\u308b\u7406\u7531\u3001\u5c0e\u5165\u5f8c\u306b\u5909\u308f\u308b\u6307\u6a19\u306e\u9806\u3067\u69cb\u6210\u3055\u308c\u308b\u3002\u55b6\u696d\u3082\u30de\u30fc\u30b1\u3082\u540c\u3058\u4fa1\u5024\u5b9a\u7fa9\u3092\u4f7f\u3048\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u5546\u8ac7\u30fb\u63d0\u6848\u306e\u30c8\u30fc\u30f3\u304c\u305d\u308d\u3044\u3084\u3059\u3044\u3002\u793e\u5185\u3067\u306f\u300c\u3082\u3046\u5c11\u3057\u88fd\u54c1\u306e\u5f37\u307f\u3092\u51fa\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u51fa\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u305d\u308c\u3067\u3082\u9867\u5ba2\u5074\u306f\u300c\u3053\u306e\u307e\u307e\u793e\u5185\u8aac\u660e\u30fb\u691c\u8a0e\u306b\u4f7f\u3048\u308b\u300d\u3068\u53d7\u3051\u53d6\u3089\u308c\u308b\u3002\u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data-post-id=\"10683\" class=\"insert-page insert-page-10683 \"><div class=\"c_box intitle white_box\"><div class=\"box_title\"><span>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599<\/span><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-excel-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u6574\u7406\u30b7\u30fc\u30c8\u300c\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u30b7\u30fc\u30c8\u300d<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<img decoding=\"async\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/problem-priority-sheet.jpg\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u6574\u7406\u30b7\u30fc\u30c8\uff5c\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u30b7\u30fc\u30c8\" width=\"500\" height=\"257\" class=\"size-full wp-image-10818\" srcset=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/problem-priority-sheet.jpg 500w, https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/06\/problem-priority-sheet-300x154.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/div><\/div>\n<div class=\"su-column su-column-size-2-3\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3010\u6226\u7565\u3011\u30fb\u3010\u4ed5\u7d44\u307f\u3011\u30fb\u3010\u5b9f\u884c\u3011\u30fb\u3010\u4f53\u5236\u3011\u30fb\u3010\u512a\u5148\u9806\u4f4d\u3011\u306e5\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u89e3\u3057\u3066\u3001\u5fa1\u793e\u306e\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u30b7\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n<\/div>\n<div align=\"right\"><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r48\/\">\u8ab2\u984c\u6574\u7406\u3067\u304d\u308b\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff1e\uff1e<\/a><\/div>\n<\/div><\/div>\n<div class=\"su-service\"><div class=\"su-service-title\" style=\"padding-left:52px;min-height:38px;line-height:38px\"><i class=\"sui sui-file-pdf-o\" style=\"font-size:38px;color:#880000\"><\/i> BtoB\u30de\u30fc\u30b1\u306e\uff13\u624b\u6cd5\uff08ABM\u30fbBBM\u30fbLBM\uff09\u5165\u9580\u66f8<\/div><div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left:52px\">\n<p>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r08\/\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u8cea\u3092\u91cd\u8996\u3059\u308bABM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r07\/\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u300c\u8cea\u3068\u91cf\u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308bBBM\u5165\u9580\u66f8<\/a><br \/>\n\u25cf<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r09\/\">\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306e\u91cf\u3092\u91cd\u8996\u3059\u308bLBM\u5165\u9580\u66f8<\/a>\n<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%BA%E3%83%AC%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E3%81%8B%E3%81%AE%E3%82%BF%E3%82%A4%E3%83%97%E5%88%A5%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E9%A0%85%E7%9B%AE\"><\/span>\u30ba\u30ec\u3066\u3044\u306a\u3044\u304b\u306e\u30bf\u30a4\u30d7\u5225\u30c1\u30a7\u30c3\u30af\u9805\u76ee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>4\u3064\u306e\u30bf\u30a4\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u305f\u304c\u3001\u5fa1\u793e\u306f\u3069\u306e\u30bf\u30a4\u30d7\u3060\u308d\u3046\u304b\uff1f\u4ee5\u4e0b\u306b\u30bf\u30a4\u30d7\u6bce\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u3092\u8a18\u8f09\u3059\u308b\u306e\u3067\u3001\u5fa1\u793e\u306e\u793e\u5185\u306e\u95a2\u4fc2\u8005\u5168\u54e1\u3067\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u6b32\u3057\u3044\u3002\u55b6\u696d\u3001\u6280\u8853\u3001\u30de\u30fc\u30b1\u306e\u76ee\u7dda\u3092\u5408\u308f\u305b\u308b\u305f\u3081\u306b\u3082\u3001\u305c\u3072\u793e\u5185\u95a2\u4fc2\u8005\u5168\u54e1\u3067\u30c1\u30a7\u30c3\u30af\u3057\u3066\u6b32\u3057\u3044\u3002<\/p>\n<p>\u30c1\u30a7\u30c3\u30af\u304c\u591a\u304f\u5165\u308c\u3070\u3001\u3088\u308a\u305d\u306e\u30bf\u30a4\u30d7\u306b\u8fd1\u3044\u3068\u3044\u3046\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>\u6280\u8853\u6700\u9069\u578b\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/h3>\n<p>\u25a1\u6280\u8853\u3084\u6a5f\u80fd\u306e\u8aac\u660e\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u5fc3\u306b\u306a\u3063\u3066\u3044\u308b<br \/>\n\u25a1\u300c\u3059\u3054\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u304c\u5546\u8ac7\u306b\u9032\u307f\u306b\u304f\u3044<br \/>\n\u25a1\u63d0\u6848\u3067\u300c\u3067\u3001\u4f55\u304c\u5909\u308f\u308b\u306e\u304b\uff1f\u300d\u3068\u805e\u304b\u308c\u308b<br \/>\n\u25a1\u6700\u521d\u306b\u898b\u305b\u308b\u8cc7\u6599\u306e\u5192\u982d\u304c\u88fd\u54c1\u30fb\u6a5f\u80fd\u7d39\u4ecb\u306b\u306a\u3063\u3066\u3044\u308b<br \/>\n\u25a1\u9867\u5ba2\u3054\u3068\u306b\u63d0\u6848\u5185\u5bb9\u304c\u5927\u304d\u304f\u5909\u308f\u3089\u306a\u3044<\/p>\n<h3>\u9867\u5ba2\u8d77\u70b9\u578b\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/h3>\n<p>\u25a1\u9867\u5ba2\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u8aac\u660e\u3067\u304d\u308b<br \/>\n\u25a1\u306a\u305c\u305d\u306e\u8ab2\u984c\u304c\u8d77\u304d\u3066\u3044\u308b\u304b\u8a00\u8a9e\u5316\u3067\u304d\u308b<br \/>\n\u25a1\u5c0e\u5165\u5f8c\u306e\u5909\u5316\u3092\u5177\u4f53\u7684\u306b\u8aac\u660e\u3067\u304d\u308b<br \/>\n\u25a1\u63d0\u6848\u304c\u300c\u696d\u52d9\u2192\u8ab2\u984c\u2192\u89e3\u6c7a\u300d\u306e\u9806\u306b\u306a\u3063\u3066\u3044\u308b<br \/>\n\u25a1\u9867\u5ba2\u304b\u3089\u300c\u305d\u306e\u901a\u308a\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044<\/p>\n<h3>\u5185\u5411\u304d\u7d44\u7e54\u578b\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/h3>\n<p>\u25a1\u300c\u4eca\u671f\u3053\u306e\u88fd\u54c1\u3092\u58f2\u308b\u300d\u304c\u6700\u512a\u5148\u306b\u306a\u3063\u3066\u3044\u308b<br \/>\n\u25a1\u8a34\u6c42\u5185\u5bb9\u304c\u793e\u5185\u65b9\u91dd\u3067\u6c7a\u307e\u308b<br \/>\n\u25a1\u90e8\u9580\u3054\u3068\u306b\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u9055\u3046<br \/>\n\u25a1\u65bd\u7b56\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044<br \/>\n\u25a1\u300c\u672c\u5f53\u306f\u9055\u3046\u6c17\u304c\u3059\u308b\u300d\u3068\u601d\u3044\u306a\u304c\u3089\u9032\u3081\u3066\u3044\u308b<\/p>\n<h3>\u55b6\u696d\u8fce\u5408\u578b\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/h3>\n<p>\u25a1\u300c\u55b6\u696d\u304b\u3089\u8a00\u308f\u308c\u305f\u304b\u3089\u300d\u304c\u65bd\u7b56\u306e\u8d77\u70b9\u306b\u306a\u308b<br \/>\n\u25a1\u6bd4\u8f03\u8868\u3084\u4fa1\u683c\u8a34\u6c42\u3092\u512a\u5148\u3057\u3066\u3044\u308b<br \/>\n\u25a1\u6848\u4ef6\u3054\u3068\u306b\u8a34\u6c42\u5185\u5bb9\u304c\u5909\u308f\u308b<br \/>\n\u25a1\u55b6\u696d\u306f\u4f7f\u3044\u3084\u3059\u3044\u304c\u6210\u679c\u304c\u7a4d\u307f\u4e0a\u304c\u3089\u306a\u3044<br \/>\n\u25a1\u81ea\u793e\u306e\u5f37\u307f\u304c\u6bce\u56de\u9055\u3063\u3066\u898b\u3048\u308b<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ALUHA%E3%81%8C%E6%84%9F%E3%81%98%E3%81%9F%E3%81%AE%E3%81%AF%E3%80%8C%E3%83%9E%E3%83%BC%E3%82%B1%E9%83%A8%E3%81%AF%E9%A1%A7%E5%AE%A2%E8%B5%B7%E7%82%B9%E5%9E%8B%E3%81%A0%E3%81%91%E3%81%A9%E3%83%BB%E3%83%BB%E3%83%BB%E3%80%8D\"><\/span>ALUHA\u304c\u611f\u3058\u305f\u306e\u306f\u300c\u30de\u30fc\u30b1\u90e8\u306f\u9867\u5ba2\u8d77\u70b9\u578b\u3060\u3051\u3069\u30fb\u30fb\u30fb\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ALUHA\u304c\u3053\u308c\u307e\u3067\u591a\u304f\u306eBtoB\u4f01\u696d\u306e\u4fa1\u5024\u5b9a\u7fa9\u3092\u652f\u63f4\u3059\u308b\u4e2d\u3067\u611f\u3058\u3066\u3044\u308b\u306e\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u300c\u9867\u5ba2\u8d77\u70b9\u578b\u300d\u306b\u306a\u308a\u304d\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u73fe\u5b9f\u3067\u3042\u308b\u3002\u305d\u306e\u7406\u7531\u306f\u5927\u304d\u304f2\u3064\u3042\u308b\u30021\u3064\u76ee\u306f\u3001\u305d\u3082\u305d\u3082\u9867\u5ba2\u3092\u5341\u5206\u306b\u7406\u89e3\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u3060\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u7d4c\u7531\u306e\u8ca9\u58f2\u306b\u3088\u308a\u6700\u7d42\u9867\u5ba2\u304c\u898b\u3048\u306a\u3044\u3001\u5c0e\u5165\u5f8c\u306e\u6d3b\u7528\u5b9f\u614b\u3092\u8ffd\u3048\u3066\u3044\u306a\u3044\u3001\u3055\u3089\u306b\u4eba\u4e8b\u7570\u52d5\u306b\u3088\u3063\u3066\u77e5\u898b\u304c\u5f15\u304d\u7d99\u304c\u308c\u306a\u3044\u3068\u3044\u3063\u305f\u69cb\u9020\u7684\u306a\u8981\u56e0\u304c\u91cd\u306a\u308a\u3001\u9867\u5ba2\u7406\u89e3\u304c\u84c4\u7a4d\u3055\u308c\u306b\u304f\u3044\u3002<\/p>\n<p>2\u3064\u76ee\u306f\u3001\u30de\u30fc\u30b1\u90e8\u9580\u3068\u3057\u3066\u306f\u9867\u5ba2\u8d77\u70b9\u3067\u4fa1\u5024\u3092\u5b9a\u7fa9\u3057\u3088\u3046\u3068\u3057\u3066\u3082\u3001\u7d44\u7e54\u5185\u306e\u529b\u5b66\u306b\u3088\u3063\u3066\u5225\u306e\u65b9\u5411\u306b\u5f15\u304d\u623b\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u7279\u306b\u6280\u8853\u5546\u6750\u3092\u6271\u3046BtoB\u4f01\u696d\u306f\u3001\u6280\u8853\u3084\u55b6\u696d\u306e\u767a\u8a00\u529b\u304c\u5f37\u304f\u3001\u6700\u7d42\u7684\u306b\u300c\u58f2\u308a\u305f\u3044\u3082\u306e\u300d\u300c\u30a2\u30d4\u30fc\u30eb\u3057\u305f\u3044\u6280\u8853\u300d\u3084\u300c\u8aac\u660e\u3057\u3084\u3059\u3044\u3053\u3068\u300d\u304c\u512a\u5148\u3055\u308c\u3084\u3059\u3044\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u3092\u898b\u3066\u3044\u308b\u3064\u3082\u308a\u3067\u3082\u4fa1\u5024\u5b9a\u7fa9\u306f\u793e\u5185\u90fd\u5408\u306b\u5bc4\u308a\u3001\u6c17\u3065\u304b\u306a\u3044\u3046\u3061\u306b\u30ba\u30ec\u304c\u751f\u307e\u308c\u3066\u3044\u304f\u3002<\/p>\n<h2><span 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