{"id":10394,"date":"2026-05-20T10:40:15","date_gmt":"2026-05-20T01:40:15","guid":{"rendered":"https:\/\/btobmarketing.aluha.net\/column-wp\/?p=10394"},"modified":"2026-05-21T17:21:26","modified_gmt":"2026-05-21T08:21:26","slug":"btob%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%aa%e3%83%bc%e3%83%89%e7%8d%b2%e5%be%97%e6%96%bd%e7%ad%96%e3%82%92%e6%8c%af%e3%82%8a%e8%bf%94%e3%82%8b%e3%81%a8","status":"publish","type":"post","link":"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/reviewing-leadgeneration","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u632f\u308a\u8fd4\u308a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff5c\u300c\u632f\u308a\u8fd4\u308a\u30a8\u30af\u30bb\u30eb\u30b7\u30fc\u30c8\u4ed8\u304d\u300d"},"content":{"rendered":"<p><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/\" rel=\"noopener\" 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href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/b2bmarketing-leadgeneration-strategy-checklist\/#%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E6%96%BD%E7%AD%96%E3%81%AE%E7%B2%BE%E5%BA%A6%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E4%BA%8B%E5%89%8D%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%88%E3%80%90%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E9%87%8F%E3%82%92%E9%87%8D%E8%A6%96%E3%80%91\" >\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3010\u30ea\u30fc\u30c9\u306e\u91cf\u3092\u91cd\u8996\u3011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/b2bmarketing-leadgeneration-strategy-checklist\/#%E3%83%AA%E3%83%BC%E3%83%89%E7%8D%B2%E5%BE%97%E6%96%BD%E7%AD%96%E3%81%AE%E7%B2%BE%E5%BA%A6%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E4%BA%8B%E5%89%8D%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%88%E3%80%90%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E8%B3%AA%E3%82%92%E9%87%8D%E8%A6%96%E3%80%91\" >\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3010\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u91cd\u8996\u3011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/b2bmarketing-leadgeneration-strategy-checklist\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%93%E3%81%AE%E3%82%B3%E3%83%A9%E3%83%A0%E3%81%AE%E4%BD%BF%E3%81%84%E6%96%B9%E3%81%A8%E5%AF%BE%E8%B1%A1%E8%AA%AD%E8%80%85\"><\/span>\u3053\u306e\u30b3\u30e9\u30e0\u306e\u4f7f\u3044\u65b9\u3068\u5bfe\u8c61\u8aad\u8005<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u672c\u30b3\u30e9\u30e0\u306e\u60f3\u5b9a\u8aad\u8005\u306f\u3001\u6280\u8853\u7cfbBtoB\u5546\u6750\u3092\u6271\u3046\u88fd\u9020\u696d\u30fbIT\u4f01\u696d\u306b\u304a\u3044\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u4f01\u753b\u30fb\u63a8\u9032\u3092\u62c5\u3046\u62c5\u5f53\u8005\u30fb\u8cac\u4efb\u8005\u3067\u3042\u308b\u3002\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u6539\u5584\u70b9\u3092\u6574\u7406\u3057\u305f\u3044\u300d\u300c\u4ef6\u6570\u3060\u3051\u3067\u306f\u306a\u304f\u8cea\u306e\u89b3\u70b9\u3067\u3082\u632f\u308a\u8fd4\u308a\u305f\u3044\u300d\u300c\u4f55\u304c\u6210\u529f\u8981\u56e0\u3067\u3001\u4f55\u304c\u5931\u6557\u8981\u56e0\u3060\u3063\u305f\u306e\u304b\u3092\u793e\u5185\u3067\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u6301\u3061\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u6301\u3064\u65b9\u306b\u5411\u3051\u305f\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001<strong>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3092\u300c\u8cea\u300d\u3068\u300c\u91cf\u300d\u306e2\u8ef8\u3067\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u3092\u4e00\u89a7\u5316<\/strong>\u3057\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u3044\u3063\u305f\u95a2\u4fc2\u90e8\u9580\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u3067\u8ad6\u70b9\u3092\u6574\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001<strong>\u5358\u306a\u308b\u500b\u4eba\u306e\u632f\u308a\u8fd4\u308a\u3067\u306f\u306a\u304f\u3001\u90e8\u9580\u6a2a\u65ad\u3067\u306e\u30ec\u30d3\u30e5\u30fc\u306b\u305d\u306e\u307e\u307e\u6d3b\u7528<\/strong>\u3067\u304d\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u672c\u30b3\u30e9\u30e0\u306f\u3001\u300c\u65bd\u7b56\u7d42\u4e86\u5f8c\u306e\u632f\u308a\u8fd4\u308a\u4f1a\u8b70\u300d\u3001\u300c\u6b21\u56de\u65bd\u7b56\u306e\u4f01\u753b\u30fb\u6539\u5584\u691c\u8a0e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u300d\u306a\u3069\u3067\u3001\u305d\u306e\u307e\u307e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u4f7f\u7528\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f1a\u8b70\u306e\u5834\u3067\u672c\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<\/p>\n<ol>\n<li>\u300c\u8cea\u3068\u91cf\u3069\u3061\u3089\u3092\u8a55\u4fa1\u3059\u3079\u304d\u304b\u300d\u306e\u524d\u63d0\u30ba\u30ec\u3092\u53ef\u8996\u5316\u3067\u304d\u308b<\/li>\n<li>\u6210\u529f\u30fb\u5931\u6557\u306e\u8981\u56e0\u3092\u89b3\u70b9\u5225\u306b\u6574\u7406\u3067\u304d\u308b<\/li>\n<li>\u6b21\u56de\u65bd\u7b56\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u6539\u5584\u8ad6\u70b9\u3092\u6d17\u3044\u51fa\u305b\u308b<\/li>\n<\/ol>\n<p>\u3068\u3044\u3063\u305f\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p><strong>\u5358\u306a\u308b\u8aad\u307f\u7269\u3067\u306f\u306a\u304f\u3001\u300c\u4f1a\u8b70\u3067\u4f7f\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u300d\u3068\u3057\u3066\u3001\u672c\u30b3\u30e9\u30e0\u3092\u6d3b\u7528\u3057\u3066\u307b\u3057\u3044\u3002<\/strong><\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u632f\u308a\u8fd4\u308a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u632f\u308a\u8fd4\u308a\u306f\u3001\u300c\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u4ef6\u6570\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u306e\u89b3\u70b9\u300d\u3067\u3082\u632f\u308a\u8fd4\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u672c\u30b3\u30e9\u30e0\u3067\u306f\u4ee5\u4e0b\u306e8\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tr>\n<th>\u30c1\u30a7\u30c3\u30af\u30ab\u30c6\u30b4\u30ea<\/th>\n<th>\u6982\u8981<\/th>\n<\/tr>\n<tr>\n<td>\u65bd\u7b56\u76ee\u7684\u30fb\u7372\u5f97\u30b4\u30fc\u30eb\u9069\u5408\u6027<\/td>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u76ee\u7684\u3084\u72d9\u3044\u3092\u95a2\u4fc2\u8005\u3067\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u91cf<\/td>\n<td>\u7372\u5f97\u3067\u304d\u305f\u30ea\u30fc\u30c9\u306e\u91cf\u3092\u8ef8\u306b\u95a2\u4fc2\u8005\u3067\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\uff08LTV\u30fb\u76f8\u6027\u30fb\u78ba\u5ea6\uff09<\/td>\n<td>\u7372\u5f97\u3067\u304d\u305f\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u8ef8\u306b\u95a2\u4fc2\u8005\u3067\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\u30fb\u91cf\u306e\u30d0\u30e9\u30f3\u30b9<\/td>\n<td>\u8cea\u30fb\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8ef8\u306b\u3057\u3066\u95a2\u4fc2\u8005\u3067\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u9069\u5207\u3060\u3063\u305f\u304b\u3092\u95a2\u4fc2\u8005\u3067\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30d5\u30a1\u30fc\u30fb\u8a34\u6c42\u5185\u5bb9\u306e\u9069\u5408\u6027<\/td>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u30c6\u30fc\u30de\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9069\u5207\u3060\u3063\u305f\u304b\u3092\u95a2\u4fc2\u8005\u3067\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u30c1\u30e3\u30cd\u30eb\uff0f\u65bd\u7b56\u624b\u6bb5\u306e\u59a5\u5f53\u6027<\/td>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u624b\u6cd5\u306f\u9069\u5207\u3060\u3063\u305f\u304b\u3092\u95a2\u4fc2\u8005\u3067\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<tr>\n<td> \u5f8c\u7d9a\u65bd\u7b56\uff08\u80b2\u6210\u30fb\u55b6\u696d\uff09\u3078\u306e\u63a5\u7d9a\u6027<\/td>\n<td>\u7372\u5f97\u5f8c\u306e\u9023\u643a\u306b\u3064\u3044\u3066\u95a2\u4fc2\u8005\u3067\u632f\u308a\u8fd4\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\u305d\u308c\u3067\u306f\u5b9f\u969b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u4ee5\u4e0b\u306e\u8868\u3092\u4f7f\u3063\u3066\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u6b32\u3057\u3044\u3002\u65bd\u7b56\u632f\u308a\u8fd4\u308a\u306e\u6253\u3061\u5408\u308f\u305b\u306e\u6642\u306b\u3001\u30c1\u30a7\u30c3\u30af\u89b3\u70b9\u8868\u3068\u3057\u3066\u6d3b\u7528\u3044\u305f\u3060\u3051\u305f\u3089\u5e78\u3044\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u793e\u5185\u3067\u30a8\u30af\u30bb\u30eb\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3068\u3057\u3066\u4f7f\u3044\u305f\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\">\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/a>\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u6d3b\u7528\u3044\u305f\u3060\u3051\u305f\u3089\u3068\u601d\u3046\u3002<strong>\u30a8\u30af\u30bb\u30eb\u30b7\u30fc\u30c8\u306b\u306f\u3001\u30c1\u30a7\u30c3\u30af\u6642\u306e\u8b70\u4e8b\u9332\u30e1\u30e2\u3084\u30bf\u30b9\u30af\u7ba1\u7406\u6b04\u304c\u3042\u308b\u306e\u3067\u3001\u30c1\u30a7\u30c3\u30af\u3067\u767a\u751f\u3057\u305f\u30bf\u30b9\u30af\u3084\u6c17\u304c\u3064\u3044\u305f\u3053\u3068\u306a\u3069\u3092\u30e1\u30e2\u3057\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/strong><\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<caption>\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d<\/caption>\n<th>\u30ab\u30c6\u30b4\u30ea<\/th>\n<th>\u30c1\u30a7\u30c3\u30af\u9805\u76ee<\/th>\n<th>\u9805\u76ee\u306e\u8a73\u7d30<\/th>\n<\/tr>\n<tr>\n<td>\u65bd\u7b56\u76ee\u7684\u30fb\u7372\u5f97\u30b4\u30fc\u30eb\u9069\u5408\u6027<\/td>\n<td>\u7372\u5f97\u76ee\u7684\u306e\u660e\u78ba\u6027<\/td>\n<td>\u672c\u65bd\u7b56\u3067\u7372\u5f97\u3057\u305f\u304b\u3063\u305f\u30ea\u30fc\u30c9\u50cf\uff08\u80b2\u6210\u524d\u63d0\uff0f\u5373\u55b6\u696d\u9023\u643a\u306a\u3069\uff09\u304c\u4e8b\u524d\u306b\u5b9a\u7fa9\u3055\u308c\u3001\u95a2\u4fc2\u8005\u9593\u3067\u5171\u901a\u8a8d\u8b58\u306b\u306a\u3063\u3066\u3044\u305f\u304b\u3092\u4f01\u753b\u66f8\u30fbKPI\u5b9a\u7fa9\u3067\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u65bd\u7b56\u76ee\u7684\u30fb\u7372\u5f97\u30b4\u30fc\u30eb\u9069\u5408\u6027<\/td>\n<td>\u30b4\u30fc\u30eb\u6307\u6a19\u306e\u59a5\u5f53\u6027<\/td>\n<td>\u4ef6\u6570\u3001CPA\u3001MQL\u7387\u306a\u3069\u306e\u8a55\u4fa1\u6307\u6a19\u304c\u76ee\u7684\u306b\u5408\u81f4\u3057\u3066\u304a\u308a\u3001\u65bd\u7b56\u5b9f\u884c\u4e2d\u306b\u8a55\u4fa1\u8ef8\u304c\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u65bd\u7b56\u76ee\u7684\u30fb\u7372\u5f97\u30b4\u30fc\u30eb\u9069\u5408\u6027<\/td>\n<td>\u6210\u529f\/\u5931\u6557\u5224\u5b9a\u57fa\u6e96<\/td>\n<td>\u6210\u529f\u30fb\u672a\u9054\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u304c\u6570\u5024\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u3001\u62c5\u5f53\u8005\u3054\u3068\u306b\u89e3\u91c8\u304c\u5206\u304b\u308c\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u65bd\u7b56\u76ee\u7684\u30fb\u7372\u5f97\u30b4\u30fc\u30eb\u9069\u5408\u6027<\/td>\n<td>\u7372\u5f97\u7bc4\u56f2\u306e\u9069\u5207\u6027<\/td>\n<td>\u5bfe\u8c61\u30c1\u30e3\u30cd\u30eb\u3001\u671f\u9593\u3001\u4e88\u7b97\u3001\u56fd\u30fb\u696d\u754c\u7bc4\u56f2\u304c\u9069\u5207\u306b\u9650\u5b9a\u3055\u308c\u3001\u65bd\u7b56\u304c\u80a5\u5927\u5316\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u91cf<\/td>\n<td>\u5230\u9054\u6bcd\u6570<\/td>\n<td>\u5e83\u544a\u8868\u793a\u6570\u3001\u6765\u5834\u8005\u6570\u3001\u914d\u5e03\u6570\u306a\u3069\u3001\u65bd\u7b56\u3067\u63a5\u89e6\u3067\u304d\u305f\u30ea\u30fc\u30c9\u6570\u304c\u5341\u5206\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u91cf<\/td>\n<td>\u53cd\u5fdc\u6570<\/td>\n<td>\u30af\u30ea\u30c3\u30af\u3001DL\u3001\u540d\u523a\u7372\u5f97\u3001\u7533\u8fbc\u306a\u3069\u4e00\u6b21\u53cd\u5fdc\u306e\u4ef6\u6570\u304c\u60f3\u5b9a\u306b\u5bfe\u3057\u3066\u5341\u5206\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u91cf<\/td>\n<td>\u53cd\u5fdc\u7387<\/td>\n<td>\u53cd\u5fdc\u7387\u304c\u904e\u53bb\u65bd\u7b56\u3084\u4ed6\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u59a5\u5f53\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u91cf<\/td>\n<td>\u65bd\u7b56\u52b9\u7387<\/td>\n<td>\u6295\u5165\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u7372\u5f97\u4ef6\u6570\uff08CPA\u7b49\uff09\u304c\u8a31\u5bb9\u7bc4\u56f2\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\uff08LTV\u30fb\u76f8\u6027\u30fb\u78ba\u5ea6\uff09<\/td>\n<td>LTV\u6761\u4ef6\u306e\u9069\u5408<\/td>\n<td>\u9ad8\u3044LTV\u304c\u671f\u5f85\u3067\u304d\u308b\u30ea\u30fc\u30c9\u304c\u7372\u5f97\u3067\u304d\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\uff08LTV\u30fb\u76f8\u6027\u30fb\u78ba\u5ea6\uff09<\/td>\n<td>\u76f8\u6027\u6761\u4ef6\u306e\u9069\u5408<\/td>\n<td>\u81ea\u793e\u3067\u89e3\u6c7a\u53ef\u80fd\u306a\u8ab2\u984c\u3068\u4e00\u81f4\u3059\u308b\u30ea\u30fc\u30c9\u3001\u3082\u3057\u304f\u306f\u8ab2\u984c\u91cd\u8981\u6027\u3092\u559a\u8d77\u3067\u304d\u308b\u5c64\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\uff08LTV\u30fb\u76f8\u6027\u30fb\u78ba\u5ea6\uff09<\/td>\n<td>\u78ba\u5ea6\u6761\u4ef6\u306e\u9069\u5408<\/td>\n<td>\u63d0\u793a\u30aa\u30d5\u30a1\u30fc\uff08\u8cc7\u6599\u3001\u30bb\u30df\u30ca\u30fc\u3001\u5c55\u793a\u5185\u5bb9\u7b49\uff09\u304c\u72d9\u3063\u305f\u30ea\u30fc\u30c9\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\uff08LTV\u30fb\u76f8\u6027\u30fb\u78ba\u5ea6\uff09<\/td>\n<td>\u8cea\u5224\u5b9a\u6839\u62e0<\/td>\n<td>\u8cea\u8a55\u4fa1\u304c\u4e3b\u89b3\u3067\u306f\u306a\u304f\u3001\u30ea\u30fc\u30c9\u306e\u5c5e\u6027\u30fb\u884c\u52d5\u30fb\u56de\u7b54\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30fc\u30c9\u306e\u8cea\u30fb\u91cf\u306e\u30d0\u30e9\u30f3\u30b9<\/td>\n<td>\u30d0\u30e9\u30f3\u30b9<\/td>\n<td>\u8cea\u3092\u91cd\u8996\u3057\u305f\u30ea\u30fc\u30c9\u50cf\u3001\u91cf\u3092\u91cd\u8996\u3057\u305f\u30ea\u30fc\u30c9\u50cf\u3092\u4e8b\u524d\u306b\u5b9a\u7fa9\u3057\u3001\u7372\u5f97\u3067\u304d\u305f\u30ea\u30fc\u30c9\u4ef6\u6570\u306b\u304a\u3044\u3066\u8cea\u3068\u91cf\u306e\u30d0\u30e9\u30f3\u30b9\u306f\u6700\u9069\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>\u512a\u5148\u9806\u4f4d<\/td>\n<td>\u512a\u5148\u7372\u5f97\u3057\u305f\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5341\u5206\u306a\u6bd4\u91cd\u3067\u30ea\u30fc\u30c9\u304c\u96c6\u307e\u3063\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>\u9664\u5916\u8a2d\u8a08<\/td>\n<td>\u72d9\u3063\u3066\u3044\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9664\u5916\u3059\u308b\u8a2d\u8a08\u304c\u52b9\u3044\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>\u30bb\u30b0\u30e1\u30f3\u30c8\u5224\u5b9a\u30c7\u30fc\u30bf<\/td>\n<td>\u30bb\u30b0\u30e1\u30f3\u30c8\u5224\u65ad\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u7372\u5f97\u6642\u70b9\u3067\u53d6\u5f97\u3067\u304d\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30d5\u30a1\u30fc\u30fb\u8a34\u6c42\u5185\u5bb9\u306e\u9069\u5408\u6027<\/td>\n<td>\u8ab2\u984c\u9069\u5408\u6027<\/td>\n<td>\u30aa\u30d5\u30a1\u30fc\u3084\u8a34\u6c42\u30c6\u30fc\u30de\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u8ab2\u984c\u3068\u4e00\u81f4\u3057\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30d5\u30a1\u30fc\u30fb\u8a34\u6c42\u5185\u5bb9\u306e\u9069\u5408\u6027<\/td>\n<td>\u671f\u5f85\u5024\u6574\u5408<\/td>\n<td>\u7372\u5f97\u524d\u5f8c\u3067\u5185\u5bb9\u30ae\u30e3\u30c3\u30d7\u3084\u8aa4\u89e3\u304c\u751f\u3058\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30d5\u30a1\u30fc\u30fb\u8a34\u6c42\u5185\u5bb9\u306e\u9069\u5408\u6027<\/td>\n<td>\u5dee\u5225\u5316\u8a34\u6c42<\/td>\n<td>\u7af6\u5408\u3084\u4ee3\u66ff\u624b\u6bb5\u3068\u306e\u5dee\u5225\u5316\u304c\u4f1d\u308f\u308b\u5185\u5bb9\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30c1\u30e3\u30cd\u30eb\uff0f\u65bd\u7b56\u624b\u6bb5\u306e\u59a5\u5f53\u6027<\/td>\n<td>\u30c1\u30e3\u30cd\u30eb\u9078\u629e<\/td>\n<td>\u5c55\u793a\u4f1a\u3001Web\u3001\u5a92\u4f53\u3001\u5e83\u544a\u306a\u3069\u306e\u9078\u629e\u304c\u76ee\u7684\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30c1\u30e3\u30cd\u30eb\uff0f\u65bd\u7b56\u624b\u6bb5\u306e\u59a5\u5f53\u6027<\/td>\n<td>\u904b\u7528\u8ca0\u8377\u9069\u5408<\/td>\n<td>\u904b\u7528\u5de5\u6570\u304c\u8a31\u5bb9\u7bc4\u56f2\u3067\u3001\u73fe\u5834\u306b\u904e\u5ea6\u306a\u8ca0\u8377\u3092\u304b\u3051\u3066\u3044\u306a\u304b\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td> \u5f8c\u7d9a\u65bd\u7b56\uff08\u80b2\u6210\u30fb\u55b6\u696d\uff09\u3078\u306e\u63a5\u7d9a\u6027<\/td>\n<td>\u80b2\u6210\u524d\u63d0\u8a2d\u8a08<\/td>\n<td>\u7372\u5f97\u5f8c\u306e\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u60f3\u5b9a\u3057\u305f\u60c5\u5831\u30fb\u7c92\u5ea6\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td> \u5f8c\u7d9a\u65bd\u7b56\uff08\u80b2\u6210\u30fb\u55b6\u696d\uff09\u3078\u306e\u63a5\u7d9a\u6027<\/td>\n<td>\u55b6\u696d\u5f15\u304d\u6e21\u3057\u6761\u4ef6<\/td>\n<td>\u55b6\u696d\u9023\u643a\u304c\u5fc5\u8981\u306a\u30ea\u30fc\u30c9\u3092\u8b58\u5225\u3059\u308b\u6761\u4ef6\u304c\u9069\u5207\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td> \u5f8c\u7d9a\u65bd\u7b56\uff08\u80b2\u6210\u30fb\u55b6\u696d\uff09\u3078\u306e\u63a5\u7d9a\u6027<\/td>\n<td>\u521d\u52d5\u30b9\u30d4\u30fc\u30c9<\/td>\n<td>\u7372\u5f97\u304b\u3089\u6b21\u30a2\u30af\u30b7\u30e7\u30f3\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u77ed\u304b\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td> \u5f8c\u7d9a\u65bd\u7b56\uff08\u80b2\u6210\u30fb\u55b6\u696d\uff09\u3078\u306e\u63a5\u7d9a\u6027<\/td>\n<td>\u30df\u30b9\u30a2\u30e9\u30a4\u30f3\u9632\u6b62<\/td>\n<td>\u7372\u5f97\u5185\u5bb9\u3068\u55b6\u696d\u30fb\u80b2\u6210\u5074\u306e\u671f\u5f85\u306b\u30ba\u30ec\u304c\u306a\u304b\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td> \u5f8c\u7d9a\u65bd\u7b56\uff08\u80b2\u6210\u30fb\u55b6\u696d\uff09\u3078\u306e\u63a5\u7d9a\u6027<\/td>\n<td>\u672a\u5bfe\u5fdc\u30ea\u30fc\u30c9\u767a\u751f<\/td>\n<td>\u653e\u7f6e\u30fb\u672a\u6d3b\u7528\u30ea\u30fc\u30c9\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"https:\/\/btobmarketing.aluha.net\/contact\/white-paper\/r46\/\">\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u300c\u632f\u308a\u8fd4\u308a\u6574\u7406\u30b7\u30fc\u30c8\u300d\u3092\u30a8\u30af\u30bb\u30eb\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0a\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u632f\u308a\u8fd4\u308a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3002\u8cea\u3068\u91cf\u306e\u89b3\u70b9\u3067\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u3092\u6574\u7406\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u306b\u793e\u5185\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u6b32\u3057\u3044\u3002<\/p>\n<div class=\"related_article cf\"><a href=\"https:\/\/btobmarketing.aluha.net\/column-wp\/bm\/b2bmarketing-leadgeneration-strategy-checklist\" target=\"_blank\" class=\"cf\"><figure class=\"eyecatch thum\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/btobmarketing.aluha.net\/column-wp\/wp-content\/uploads\/2026\/05\/eye-1-300x200.jpg\" class=\"attachment-home-thum size-home-thum wp-post-image\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff5c\u8cea\u3068\u91cf\u306e\u89b3\u70b9\u304b\u3089\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\" \/><\/figure><div class=\"meta inbox\"><p class=\"ttl\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u306e\u4e8b\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300d\uff5c\u8cea\u3068\u91cf\u306e\u89b3\u70b9\u304b\u3089\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3010\u30a8\u30af\u30bb\u30eb\u30b7\u30fc\u30c8\u4ed8\u304d\u3011<\/p><span class=\"date\">2026\u5e745\u670820\u65e5<\/span><\/div><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bb\u30df\u30ca\u30fc\u3001\u5c55\u793a\u4f1a\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u5404\u65bd\u7b56\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u65bd\u7b56\u306e\u632f\u308a\u8fd4\u308a\u3092\u95a2\u4fc2\u8005\u9593\u3067\u884c\u3046\u3002 \u305d\u3053\u3067\u3001\u4eca\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u300cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30fc&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[65],"tags":[74,119,42],"class_list":["post-10394","post","type-post","status-publish","format-standard","has-post-thumbnail","category-btobmarketing","tag-pdca","tag-119","tag-42","article cf"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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